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Future-Proofing Work: The Talent Trends Shaping 2025

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40% believe their employer ‘copies’ competitors in order to keep workplace relevant

HONG KONG SAR – Media OutReach Newswire – 23 April 2025 – In the face of economic uncertainty, companies are adopting more cost-conscious approaches by tightening their hiring budgets and focusing on retaining top talent. Prolonged recruitment processes are becoming more common, while greater importance is now being placed on non-monetary strategies, such as workforce transformation, which are vital for attracting and retaining the right candidates.

To empower businesses in navigating this dynamic landscape, Robert Walters has unveiled its Talent Trend 2025 report. The report provides actionable insights into the revolutionary shifts transforming hiring, leadership, and workplace culture.
According to Robert Walters’ latest research, 40% of professionals identify external trends—’what other companies do’—as the primary driver of change in their workplaces. Other influencing factors include the company’s financial position, the broader economy, and employee expectations. “Leading companies are prioritising adaptability, leveraging digital transformation, and adopting human-first approaches to maintain a competitive edge,” says John Mullally, managing director of Robert Walters Hong Kong.

The 8 Major Workplace Trends in 2025
  1. AI in recruitment
  2. Human-centric leadership
  3. Treat your candidates like customers
  4. Rethinking remote working
  5. Window working
  6. Career lattice vs ladder
  7. Un-retiring
  8. Preparing your people for the jobs of tomorrow

Expectation gap in flexible work arrangement – Work-life balance & human-centric leadership should remain the keys to attracting and retaining talent

The Robert Walters 2025 Salary Survey finds that professionals in Hong Kong prioritise three key factors when considering job opportunities, “Bonus scheme” (80%), “Private health insurance” (73%), “Flexi/remote working” (62%). This reflects a growing demand for work-life balance and flexibility among job seekers.

However, the “return-to-office” movement driven by businesses in 2024 has clashed with employee expectations. According to the Robert Walters Talent Trends 2025 report, organisations that prioritise a people-first leadership approach—centred on inclusivity, empathy, and employee well-being—are more successful in attracting and retaining top talent. Companies that foster flexibility, psychological safety, and a well-being-focused workplace gain a competitive edge in employee engagement and retention. As a result, innovative hybrid work models, such as the “four-day work week” and “window working” continue to gain traction.

As a rising flexible work model, “window working” allows employees to structure their work schedules around peak productivity hours rather than adhering to traditional fixed hours. This enhances efficiency and job satisfaction while enabling employees to balance professional and personal commitments.

From rigid career ladders to dynamic career lattices – 94% of employees stay longer with companies that prioritise career development

The latest Robert Walters research reveals that 94% of employees are more likely to stay with companies that invest in career development. This underscores the importance of learning & development (L&D) programmes in talent retention strategies.

In Hong Kong, nearly 40% of employers are investing and focusing on improving their L&D programs to upskill employees in 2025 as a strategic move to attracting and retaining talent by aligning with employees’ values and aspirations.

Furthermore, traditional career progression models are evolving. Instead of the rigid career ladder, professionals now favour a career lattice model, where lateral moves, cross-functional experience, and skills-based growth take precedence over hierarchical promotions.

AI in recruitment accelerates hiring but human touch remains irreplaceable

The use of AI in the workplace is on the rise, with 75% of Hong Kong professionals reporting they are utilising AI models, such as ChatGPT, in their work—a jump from 45% in November 2023. However, the current use of AI in recruitment remains in its early stages.
In the future, AI will transform every aspect of the hiring process, from job ad creation, candidate sourcing and screening, to final hiring decisions. By integrating AI-driven recruitment strategies, businesses will significantly reduce hiring timelines, cut costs, and enhance hiring efficiency.

However, the Robert Walters Talent Trends 2025 report highlights that AI in recruitment still has limitations. Companies must balance automation with fairness, ethical hiring practices, and human decision-making, as AI cannot fully replace human judgment. Organisations should find the right equilibrium between AI-powered efficiency and human intuition.

Robert Walters Talent Trends 2025 report have gathered insights and views from experts within the recruitment industry to help businesses navigate a rapidly evolving hiring market and develop effective strategies for attracting and retaining talent. https://www.robertwalters.com.hk/insights/hiring-advice/e-guide/top-talent-trends-in-recruitment.html

Hashtag: #HiringTrends #RobertWaltersHongKong #2025 #Workplace #TalentTrends


The issuer is solely responsible for the content of this announcement.

Robert Walters Hong Kong

About – Robert Walters is the world’s most trusted talent solutions business. Across the globe, we deliver recruitment, recruitment process outsourcing and advisory services for businesses of all shapes and sizes, opening doors for people with diverse skills, ambitions, and backgrounds. We help organisations find the skills and solutions to reach their goals and assist talented professionals to power their unique potential.

The Hong Kong office specialises in placing high-calibre professionals on a permanent or contract basis in the following specialities: accounting & finance, construction, property & engineering, financial services, HR & business support, legal & compliance, sales & marketing, supply chain, logistics & procurement, and tech & transformation.

Vietnam’s Corporate Champions Invited to Join ACES Awards 2025

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Advertorial Desk
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Wave 2 Nominations Now Open Amid a Push for Sustainable Progress


HANOI, VIETNAM – Media OutReach Newswire – 23 April 2025 – Vietnam stands at a turning point. As the country shifts from rapid growth to responsible, inclusive development, the Asia Corporate Excellence & Sustainability (ACES) Awards opens Wave 2 nominations, inviting Vietnamese businesses to showcase leadership rooted in purpose, grit and impact.

Highlands Coffee’s CHRO Francis Pappilon receives the ‘Asia’s Most Influential Companies’ award at ACES 2024, honoring the brand’s leadership under David Thai and its sustainable impact
Highlands Coffee’s CHRO Francis Pappilon receives the ‘Asia’s Most Influential Companies’ award at ACES 2024, honoring the brand’s leadership under David Thai and its sustainable impact

Now in its 12th year, the ACES Awards is one of Asia’s most respected platforms, recognising organisations and leaders driving transformation through sustainability, innovation and long-term vision. For Vietnam, it’s not just about accolades – it’s about joining a regional movement committed to building a better future.

Vietnamese businesses are stepping up amid inflation, global shifts and the urgency to transition to a green, circular economy. From clean energy to responsible supply chains and people-first cultures, the private sector is fast becoming a force for change.

In 2024, Binh Tien Consumer Goods was named one of Asia’s Inspiring Workplaces, recognised for sustainability and employee engagement under Cindy Vuu Le Quyen. Highlands Coffee, led by Founder and Chairman David Thai, was honoured as one of Asia’s Most Influential Companies, celebrated for visionary leadership rooted in community values.

“Vietnam has shown remarkable resilience and adaptability,” said Dr. Shanggari Balakrishnan, President of ACES Awards and CEO of MORS Group. “ACES is also exploring grant support and regional partnerships to empower Vietnam’s sustainability transition. The companies we honour today may be tomorrow’s catalysts.”

To date, Vietnamese companies have earned 22 ACES Awards – momentum is growing and the potential is far greater.

The ACES Awards 2025 takes place 27–28 November. Final host city – Bali, Taiwan or Malaysia, will be announced in June.

Wave 2 closes April 30. Categories: Individual Leadership, Corporate Leadership, Corporate Sustainability.

Visit www.acesawards.com to nominate.
Hashtag: #ACESAwards2025 #ACESAwards




The issuer is solely responsible for the content of this announcement.

About ACES Awards

The Asia Corporate Excellence & Sustainability (ACES) Awards, organised by MORS Group, is a leading platform that recognises businesses and leaders across Asia for their impact in leadership, sustainability, and responsible growth. ACES highlights those driving meaningful change in their industries and communities.

To nominate for the 2025 ACES Awards, contact Rhasvin Sidhu at rhasvin@acesawards.com.

FOMO Pay Leverages BNY’s Capability to Power GBP & EUR Cross-Border Payments

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Advertorial Desk
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SINGAPORE, April 23, 2025 /PRNewswire/ — FOMO Pay Pte Ltd (“FOMO Pay”), a Singapore-based major payment institution, has expanded its cross-border payment network, tapping into the clearing capabilities of The Bank of New York Mellon Corporation (“BNY”), a global financial services company. In addition to USD, FOMO Pay’s clients can now access streamlined British Pound (GBP) and Euro (EUR) corridors via BNY’s direct clearing network.

By leveraging BNY’s direct access to major clearing systems, FOMO Pay’s corporate clients benefit from faster settlement times, greater transparency, and reduced intermediary costs when sending or collecting payments in USD, GBP and EUR. Coupled with FOMO Pay’s digital payment infrastructure, businesses gain access to near real-time, multi-currency cross-border settlement with enhanced reliability and efficiency.

This latest development builds on FOMO Pay’s established cross-border capabilities across key regional markets, including the Middle East and North America (MENA), Southeast Asia (SEA), Greater Bay Area (GBA). The addition of the EUR channel enhances FOMO Pay’s existing capabilities, offering clients more flexibility and improved performance when transacting in Euro.

With the expanded services powered by BNY, FOMO Pay reinforces its commitment to streamlining global payment corridors, empowering businesses to scale internationally with confidence, agility, and regulatory compliance.

About FOMO Pay

Founded in 2015, FOMO Pay is a Major Payment Institution licensed in Singapore and Hong Kong. The firm has become a leading one-stop digital payment, digital banking, and digital asset solution provider. It is currently building Asia’s fully licensed financial platform, helping institutions and businesses connect between traditional and next-generation financial services. The firm offers its three flagship products:

  • FOMO Payment – One-stop digital payment solution for merchants, corporates and financial institutions
  • FOMO iBank – Facilitate businesses’ everyday requirements for transactional banking needs
  • FOMO Treasury – One-stop digital asset services provider bridging Web 2.0 & Web 3.0

Visit www.fomopay.com for more information. For media inquiries, contact marketing@fomopay.com.

“Ni Hao” or Not: When Misplaced Greetings Become a Flashpoint for Racism in Thailand

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Phontham Visapra
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“Ni Hao” or Not: When Misplaced Greetings Become a Flashpoint for Racism in Thailand
Sai Scott confront a Russian couple who greeted him with Ni Hao (photo credit: INN News)

A simple greeting has sparked a complex debate in Thailand — is saying “Ni hao” to a Southeast Asian person, who isn’t Chinese, an innocent mistake, or a subtle form of racism?

Continue

Aquilius Investment Partners Chooses SS&C for Fund Administration

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Appointment advances SS&C’s growth strategy in Asia-Pacific Private Markets

WINDSOR, Conn., April 23, 2025 /PRNewswire/ — SS&C Technologies Holdings, Inc. (Nasdaq: SSNC) today announced that Aquilius Investment Partners, a Singapore-based investment manager dedicated to the secondaries market in the Asia Pacific region, has selected SS&C GlobeOp as a fund administrator. The appointment underscores SS&C’s growing footprint in Asia and continued investment in servicing sophisticated private market clients.

“Aquilius was purposefully designed with the vision to provide more liquidity for investors in Asia’s complex and growing private capital markets. We believe that our strong partnership mindset, our deep knowledge of the local operating landscape, and our ability to execute with speed and certainty set us apart from others in the marketplace,” said Bastian Wolff, Co-Founder and Partner of Aquilius. “As we embarked on the next stage of growth for our firm, we needed a fund administrator well-versed in complex secondaries strategies and serving the needs of global investors. SS&C’s cutting-edge technology, hands-on support and deep private markets expertise make it an ideal partner to support our operations.”

Founded by Bastian Wolff and Christian Keiber, Aquilius is a specialized provider of secondaries solutions in Asia Pacific. Headquartered in Singapore, Aquilius’ platform is designed to serve the entirety of the Asian secondaries market, with capabilities spanning across LP fund transfers, GP-led transactions, and secondary direct transactions. Aquilius’ team consists of senior professionals with long tenures in investment management at leading global private markets organizations and have executed over US$2 billion of transactions through market cycles. SS&C will provide full services to the funds, including administration, compliance and treasury management across jurisdictions.

“We are thrilled to welcome Aquilius as our client and are committed to supporting their growth and success,” said Shirley Law, Managing Director, Singapore. “This partnership reflects our ability to deliver best-in-class fund administration services to meet the needs of asset managers in today’s dynamic and complex market. Our scalable technology, regional presence, and specialized expertise uniquely position us to help clients like Aquilius realize their growth ambitions.”

About Aquilius

Aquilius is a leading Asia-focused secondaries manager, established in 2021 by seasoned industry veterans from Blackstone, Partners Group and GIC. The firm is a specialized provider of custom-tailored liquidity solutions for private markets participants in Asia Pacific. Aquilius has over US$1.4 billion in assets under management from institutional clients including sovereign wealth funds, pensions, endowments and family offices.

About SS&C Technologies

SS&C is a global provider of services and software for the financial services and healthcare industries. Founded in 1986, SS&C is headquartered in Windsor, Connecticut, and has offices around the world. More than 22,000 financial services and healthcare organizations, from the world’s largest companies to small and mid-market firms, rely on SS&C for expertise, scale and technology.

Additional information about
SS&C (Nasdaq: SSNC) is available at www.ssctech.com.

Follow SS&C on X, LinkedIn and Facebook.

Liverpool FC showcases its leadership in sustainability with latest The Red Way report

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Advertorial Desk
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LIVERPOOL, UK – Media OutReach Newswire – 23 April 2025 – Liverpool FC published its latest The Red Way report today, celebrating the club’s continued sustainability progress in building a better future for its people, planet and communities.

Liverpool FC showcases its leadership in sustainability with latest The Red Way report
Liverpool FC showcases its leadership in sustainability with latest The Red Way report

The Red Way (TRW), which was launched in 2021, is the club’s award-winning sustainability strategy, and its third annual season report marks an important milestone in the club’s ongoing journey to becoming a more sustainable organisation.

Aligned to 16 of the 17 United Nations Sustainable Development Goals (SDGs), the strategy outlines the progress made on the club’s long-term commitment to driving positive change through governance, innovation and strategic and collective action.

The 2023/24 season saw TRW recognised with nine major sustainability awards in a 12-month period, including the Front Office Sports’ Most Sustainable in Sport award and the Sports Industry Awards for Environmental Sustainability. These accolades reflect the demonstrable progress being made across all areas of the club from Operations to Retail and Travel.

Environmental sustainability remains a central focus under the Planet pillar, with 96% of all energy used at club sites coming from renewable or low-carbon sources. During the 2023/24 season the club offset 100% of its football operations emissions, reduced its overall carbon emissions by 12.5% compared to the previous season (2022/23) and achieved a 15% reduction on its 2019/20 baseline.

Significant steps were also taken to reduce emissions from travel, including eliminating 100% of carbon emissions from domestic team flights through investment in Sustainable Aviation Fuel (SAF). The club also continue to utilise Hydrotreated Vegetable Oil (HVO) to fuel its team buses, which creates a reduction in carbon emissions of up to 90 per cent from regular diesel.

Biodiversity efforts have flourished under the club’s award-winning grounds team with over 1,000 trees and hedges planted. Further initiatives include the installation of honeybee colonies and solitary bee habitats, the club now has 60,000 bees across all its sites. This helps to support local pollinators, attract new wildlife and plant species and the continued success of the club’s allotment, which produced half a tonne of food used within its busy kitchens.

The legendary Anfield pitch is now fully recyclable and has already been put to good use making benches for the club’s new orchard at the AXA Training Centre.

Liverpool FC also remains the first Premier League club to achieve ISO20121 (sustainability) and holds both ISO45001 (health and safety) and ISO50001 (energy) certifications – which reflects both its commitment and governance credentials in this space.

Under the People pillar, LFC continues to champion equality, diversity and inclusion through its Red Together initiative. The club hosted its first ever Iftar event at Anfield, welcoming over 2,800 people to break fast together during Ramadan. The club also created powerful and engaging content for International Day of Disabled Persons, with 12-year-old super fan Dáire Gorman helping to raise awareness of Crommelin Syndrome, leading to a surge in public interest and a 12-month high of worldwide online searches for the condition.

The club’s work in its local and global communities continues to expand through the club’s official charity, LFC Foundation. Last season, the Foundation supported more than 127,000 people and delivered an impressive social return of £13.70 for every £1 spent. More than 60% of participants came from the most deprived areas of the country, demonstrating the Foundation’s commitment to making a real difference where it matters most.

Jonathan Bamber, Liverpool FC Chief Legal and External Affairs Officer and Executive Sponsor of The Red Way, said: “Understanding the impact that we do – and can – have is critical if we are to continue to succeed, on and off the pitch.

“The landscape we work in, and the challenges we are facing, are increasingly complex and regularly shifting. Despite this, we remain as ambitious, determined and optimistic as ever. We do this work because we believe it is vital if we are to be the football club that we want to be. Our commitment to The Red Way is stronger than ever.”

The club has also played a key role in global sustainability conversations, attending 24 international events across the 2023/24 season, including COP28 and the UN’s Global Eradicate Hate Summit. This global engagement reinforces LFC’s growing influence as a sustainability leader not only in football, but across the wider sports industry.

Rishi Jain, director of impact at Liverpool FC, added: “The Red Way is more than a strategy – it’s a key priority for the club and is embedded into every aspect of the business. This is our third annual report and it’s incredible to see the progress that has been made and that we continue to make, thanks to the support from our fans, staff, partners, and communities who help us achieve our ambition to be a truly sustainable football club.

“We have set ambitious targets, including achieving net zero by 2040, and we understand that we are on a journey and there is still much more to do. This report is a celebration of how far we’ve come and confirms our commitment to go even further.”

To learn more about The Red Way and view the full 2023/24 season report, visit www.liverpoolfc.com/theredway.

Hashtag: #LiverpoolFC

The issuer is solely responsible for the content of this announcement.

Singapore cybersecurity companies pioneer AI and quantum computing solutions to combat global threats

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Advertorial Desk
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SINGAPORE – Media OutReach Newswire – 23 April 2025 – The global cybersecurity landscape is rapidly evolving, with the annual cost of cybercrime projected to reach US$10.5 trillion by 2025, up from US$8 trillion in 20231. This sharp rise underscores the urgent need to address cyber risks, as malicious actors continue to exploit vulnerabilities across industries worldwide. In response, Singapore is accelerating the development of cybersecurity innovations, not only to protect its own infrastructure but also to address emerging risks globally.

Three homegrown companies, cloudsineAI, Cyber Sierra and pQCee, are leading this effort with specialized solutions to tackle some of the biggest threats today like GenAI-driven attacks2 and quantum decryption risks. These challenges remain difficult for traditional cybersecurity solutions to address. With 70 to 80 percent of existing tools being one-size-fits-all3, critical gaps in protection remain, leaving organizations vulnerable to increasingly sophisticated threats.

These Singapore-based innovators are supported by the US$15 million CyberSG Talent, Innovation, and Growth Collaboration Center, a joint initiative between the National University of Singapore (NUS) and the Cyber Security Agency of Singapore (CSA). By targeting high-impact, niche vulnerabilities, they help organizations worldwide stay ahead of emerging threats while ensuring the safe use of new technologies.

“Singapore’s CyberSG Talent, Innovation and Growth Collaboration Center, in conjunction with our National Cybersecurity R&D Program, aims to drive key innovations in the global cybersecurity landscape. We support companies developing advanced digital infrastructure protection, strengthening our nation’s defenses while empowering collaborative global efforts against a rising tide of cyberattacks, marked by a 30 percent increase in 2024,” said Associate Professor Benjamin Tee, Vice President (Ecosystem Building), NUS Enterprise.

cloudsineAI: Blocking malicious content in GenAI applications

As GenAI adoption rapidly increases, so do the risks they pose, from prompt injection to sensitive data leakage. According to the Big Four accounting firm Deloitte, it is expected that GenAI could enable fraud losses to reach $40 billion in the US by 20274. To address these emerging threats, cloudsineAI has launched a new GenAI firewall, built specifically to protect mission-critical GenAI applications. Unlike traditional firewalls that protect against standard network or web application threats, this solution is powered by its unique ShieldPrompt™ multi-layered defense that actively scans both user inputs and AI-generated outputs to prevent the injection and block harmful or sensitive content.

The GenAI firewall also complements any AI guardrails to provide an updated threat vector database, contextualized security controls and integration with other security tools such as SIEMs. This innovation ensures that organizations can safely and securely innovate with GenAI while mitigating advanced cyber threats.

Cyber Sierra: The AI platform with agentic infrastructure for comprehensive compliance and protection

Cyber Sierra’s AI platform and agentic infrastructure enables complete protection and compliance. By integrating Cyber Governance, Risk Management, and Compliance (GRC) as well as Continuous Controls Monitoring (CCM), the architecture is built to meet the evolving demands of security and compliance teams. By harnessing intelligent automation and AI agents into human teams, Cyber Sierra is transforming how organizations detect risks, accelerate response times, while maintaining comprehensive compliance.

Cyber Sierra is also the first cybersecurity company in Southeast Asia to be recognized as a Sample Vendor in two key categories, Cyber GRC and CCM, in the Gartner® Hype Cycle for Cyber Risk Management 2024.

pQCee: Futureproofing data against quantum threats

SafeQuard by pQCee is a lightweight security tool that protects documents from the growing risks posed by quantum computers. Hackers are already stealing encrypted data today, with plans to decrypt it once powerful quantum computers become available. As this technology advances, sensitive documents stored now could be compromised in the future, making quantum-safe encryption a critical need today.

Fully compliant with security standards set by the National Institute of Standards and Technology, SafeQuard safeguards the long-term confidentiality of high-value documents, protecting sensitive personal data and proprietary business information well into the quantum future.

Debuting Singapore’s cybersecurity solutions at the RSA Conference 2025

These three cybersecurity companies (see Annex A for quotes), along with three others from the CyberSG Talent, Innovation, and Growth Collaboration Center (The Center), will showcase their solutions at Singapore’s first national pavilion at the RSA Conference 2025 held from 28 April to 1 May 2025 at the Moscone Center in San Francisco (see Annex B for more information on the companies).

Organized by the Center and SGTech, the Singapore Pavilion aims to position the country as both a leading hub for cybersecurity innovation and a strategic gateway to Asia’s rapidly expanding US$7.5 billion digital economy. For more information on the Centre, please visit tig.cybersg.sg.

Hashtag: #cybersecurity #singaporecybersme #CybersgTIG #nusenterprise #NUS

The issuer is solely responsible for the content of this announcement.

CyberSG Talent, Innovation and Growth Collaboration Centre

The CyberSG Talent, Innovation and Growth Collaboration Centre, established by the Cyber Security Agency of Singapore (CSA) in partnership with the National University of Singapore (NUS), will play a key role in achieving a comprehensive approach to ecosystem development which consolidates and enhances CSA’s existing talent and innovation initiatives. The Centre will enable synergies between cybersecurity talent, innovation and growth industry, by serving as a national node to integrate and create relevant programmes for industry and talent development. It will help build a vibrant cybersecurity ecosystem by bring together industry, academia, individual and government stakeholders to leverage the opportunities posed by digitalisation.

For more information on the Centre, please visit

National University of Singapore (NUS)

The National University of Singapore (NUS) is Singapore’s flagship university, which offers a global approach to education, research and entrepreneurship, with a focus on Asian perspectives and expertise. We have 16 colleges, faculties and schools across three campuses in Singapore, with more than 40,000 students from 100 countries enriching our vibrant and diverse campus community. We have also established more than 20 NUS Overseas Colleges entrepreneurial hubs around the world.

Our multidisciplinary and real-world approach to education, research and entrepreneurship enables us to work closely with industry, governments and academia to address crucial and complex issues relevant to Asia and the world. Researchers in our faculties, research centres of excellence, corporate labs and more than 30 university-level research institutes focus on themes that include energy; environmental and urban sustainability; treatment and prevention of diseases; active ageing; advanced materials; risk management and resilience of financial systems; Asian studies; and Smart Nation capabilities such as artificial intelligence, data science, operations research and cybersecurity.

For more information on NUS, please visit .

NUS Enterprise

NUS Enterprise, the entrepreneurial arm of the National University of Singapore (NUS), plays a pivotal role in advancing innovation and entrepreneurship at NUS and beyond. We actively promote entrepreneurship and cultivate global mind-sets and talents through the synergies of experiential learning, active industry partnerships, holistic entrepreneurship support and catalytic entrepreneurship outreach. Our initiatives and global connections support a range of entrepreneurial journeys and foster ecosystem building in new markets. We provide expertise and connections to create successful spin-offs and translate innovations into the marketplace through industry collaboration. These initiatives augment and complement the University’s academic programmes and act as a unique bridge to industries well beyond Singapore’s shores.

For more information on NUS Enterprise, please visit .

project44 Expands Cross-Border Visibility for Over-the-Road Shipments Between China and Vietnam

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Advertorial Desk
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In an industry first, project44 compliantly connects real-time data across borders—empowering multinational corporations to navigate shifting trade dynamics.

CHICAGO, April 23, 2025 /PRNewswire/ — project44 today announced it successfully provided visibility for its first full-truckload shipment between China and Vietnam. This industry-first achievement unlocks significant new business opportunities and supply chain efficiencies for multinational corporations operating across the Asia-Pacific region—particularly as China and Vietnam rapidly expand bilateral trade in response to new tariffs.

Over-the-road (OTR) transportation is the dominant freight mode in Vietnam, now accounting for 77% of the country’s freight volume However, medium-to-low technology adoption among local carriers has historically limited visibility into cross-border movements. With bilateral trade between China and Vietnam reaching a record $205 billion USD in 2024 and manufacturing investments accelerating in Vietnam, enhanced transportation connectivity between these two nations is critical for organizations adapting to evolving tariff landscapes.

project44 is uniquely authorized as the only real-time visibility provider permitted to transfer logistics data cross-border from China. Working closely with the Lingang Special Area, project44 ensures its Movement by project44™ platform delivers secure, compliant, and seamless visibility into China-based supply chains. Building upon its China capabilities, project44 now integrates real-time GPS and electronic logging device (ELD) data from Vietnam with its existing China OTR visibility data. This unprecedented integration overcomes long-standing technology barriers, enabling cross-border visibility and empowering organizations to confidently seize emerging trade opportunities.

“As the multinational brands we partner with navigate fast-changing global trade dynamics, we’re committed to equipping them with supply chain resilience and agility,” said Jett McCandless, Founder and CEO of project44. “project44’s extensive partner network and advanced technology uniquely position us to break down connectivity barriers and accelerate cross-border trade.”

“Cross-border visibility is critical for maintaining efficiency in today’s dynamic logistics landscape,” said Antonio Pacciolla, Ground & Rail Leader IMECA & APAC at CEVA Logistics. “As trade between key markets continues to grow, especially in our Asia Pacific region, CEVA Logistics relies on our partners’ solutions to seamlessly coordinate operations across borders. By integrating real-time data from multiple regions with the support of project44, CEVA is able to improve supply chain performance, ensure reliability and meet the increasing demands of global trade.”

To learn more, request a demo here. 

About project44    
project44 is on a mission to make supply chains work. project44’s Movement AI platform enables shippers, LSPs and carriers across the globe to reduce costs, optimize operations, deliver an exceptional customer experience and drive greater resiliency and sustainability. Having built the industry’s largest and most connected ecosystem, project44 provides visibility into over 1 billion shipments annually for over 1,000 of the world’s leading brands within manufacturing, automotive, retail, life sciences, food & beverage, CPG, and oil, chemical & gas. Learn more at project44.com.

Media contact:

press@project44.com

 

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