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DIFC’s H1 2025 results fuel Dubai’s economic vision (D33) and demonstrate global leadership in financial services and innovation

DUBAI, UAE, July 28, 2025 /PRNewswire/ — Dubai International Financial Centre (DIFC), the leading global financial centre in the Middle East, Africa and South Asia (MEASA), announced its best-ever performance for the first half of a year, reinforcing its contribution in driving the future of finance and the Dubai Economic Agenda (D33).

HE Essa Kazim Governor of DIFC
HE Essa Kazim Governor of DIFC

DIFC saw a record 1,081 new active registered companies join the Centre during the first six months of 2025 bringing the total number of active registered companies to 7,700. 47,901 professionals now work in DIFC.

Total Financial services authorisations grew 28 per cent year-on-year – 78 in H1 2025 compared to 61 in H1 2024. 

DIFC’s banking and capital markets cluster consists of 289 companies, up from 247 a year ago. The number of firms in the wealth and asset management sector increased to 440, up from 370 in H1 2024, growing 19 per cent year-on-year, with 85 hedge funds, including 69 billion-dollar funds. Over 10,000 funds are being managed or marketed from DIFC.

Additionally, 1,035 entities associated with family businesses now operate from the Centre, up from 600 a year ago. The number of foundations in DIFC have accelerated to 842, up from 548 in H1 2024.

135 insurance-related firms operate from DIFC. Gross Written Premiums advanced to USD 3.5bn for 2024, compared to USD 2.6bn a year earlier.

The number of FinTech and Innovation companies reached 1,388, up from 1,081 in H1 2024 a surge of 28 per cent.

Total active non-financial entities increased to 6,335, up from 4,935 a year earlier.

H.E. Essa Kazim, Governor of DIFC said: “DIFC remains the driving force behind Dubai’s economic growth, as a key enabler of the financial services sector’s expansion and diversification. Our consistent performance across all sectors and rising global standing strengthen our commitment to supporting innovation, attracting global capital, and reinforcing Dubai’s status as one of the world’s most competitive and diversified economies.”

Dubai is one of eight cities globally to possess ‘broad and deep’ capabilities across all parts of the finance industry in the Global Financial Centres Index, alongside London, New York, and Paris.

Over 1.6mn sq. ft. of commercial space is currently under development  and construction being accelerated to meet demand. The new space will be ready for occupancy starting from Q1 2026.

DIFC
DIFC

 

 

Caliway Announces FDA Clearance of IND Application for CBL-514 to Proceed with SUPREME-01, the First Global Pivotal Phase 3 Study for Reducing Abdominal Subcutaneous Fat

  • CBL-514, Caliway’s first-in-class lipolysis drug candidate, has been granted clearance from the U.S. FDA to proceed with SUPREME-01, a global, multicenter, pivotal Phase 3 study. Subject recruitment is expected to begin in the U.S. and Canada in Q3 2025.
  • CBL-514 is the first 505(b)(1) investigational drug with FDA clearance to proceed with a Phase 3 study for the proposed indication of “Reduction of Abdominal Subcutaneous Fat.”
  • Caliway also plans to submit regulatory applications for its second global pivotal Phase 3 study, SUPREME-02, in the U.S., Canada, and Australia in Q3 of 2025.

NEW TAIPEI CITY, July 28, 2025 /PRNewswire/ — Caliway Biopharmaceuticals (TWSE: 6919) today announced that the U.S. Food and Drug Administration (FDA) has granted clearance to proceed with SUPREME-01 (CBL-0301), a global, multicenter, pivotal Phase 3 study of CBL-514, the first investigational drug for large-area localized fat reduction. This milestone marks a critical step forward in Caliway’s global regulatory strategy for CBL-514.

Subject recruitment is expected to begin in Q3 2025 at 29 clinical sites across the United States and Canada, with a total of 300 participants randomized 1:1 to receive either CBL-514 or placebo.

SUPREME-01 is a randomized, double-blind, placebo-controlled Phase 3 study. The primary estimand is a multicomponent responder endpoint, comprising: (1) abdominal fat volume change measured by MRI, and (2) abdominal fat level change assessed by Patient Reported-Abdominal Fat Rating Scale (PR-AFRS). These endpoints were previously evaluated and met in Caliway’s completed Phase 2b studies, CBL-0204 and CBL-0205.

CBL-514 is the first 505(b)(1) investigational drug with FDA clearance to enter Phase 3 for the proposed indication of “Reduction of Abdominal Subcutaneous Fat.” If approved, it may offer a novel therapeutic option beyond traditional aesthetic treatments, which have long been approved solely for “improvement in appearance,” potentially offering greater medical value and expanded market opportunities.

Caliway has also completed the Clinical Trial Application (CTA) submission for SUPREME-01 to Health Canada and is preparing to submit the second global pivotal Phase 3 study SUPREME-02 (CBL-0302) in the U.S., Canada, and Australia later this year. The topline results from SUPREME-01 are expected between Q4 2026 and Q1 2027.

In addition, Caliway also plans to submit a Phase 2 IND application to the U.S. FDA in Q4 2025 for the combination of CBL-514 with Tirzepatide, a GLP-1 receptor agonist used to treat obesity, for the maintenance of weight loss, thereby expanding the therapeutic landscape of CBL-514 and entering the high-demand global weight management market.

With SUPREME-01 now officially cleared to begin by the U.S. FDA, Caliway continues to advance its global development plan, aiming to provide a safe, effective, and innovative fat reduction solution beyond current aesthetic treatment standards.

About CBL-514 

CBL-514, a 505(b)(1) and first-in-class small-molecule drug developed by Caliway, is the world’s first injectable lipolysis drug that induces adipocyte apoptosis to reduce subcutaneous fat in targeted areas without causing any systemic side effects on the central nervous system, cardiovascular system, and respiratory system. As of May 2025, 10 clinical trials with a total of 520 subjects have been completed with all efficacy and safety endpoints met.

Caliway is currently investigating multiple indications for CBL-514, including non-surgical fat reduction, moderate-to-severe cellulite, and Weight management (to reduce post-weight-loss fat rebound). CBL-514D, the same active pharmaceutical ingredients (APIs) but under different formulation, is being studied for additional indications such as Dercum’s disease and more.

About AFRS (Abdominal Fat Rating Scale)

AFRS is a five-grade rating scale developed by Caliway and validated in accordance with U.S. FDA guidance and relevant regulations, including the FDA’s guideline on Patient-Focused Drug Development. The Clinician Reported-AFRS (CR-AFRS) and the Patient Reported-AFRS (PR-AFRS) are used to assess treatment response based on the physician’s evaluation and the participant’s self-assessment, respectively.

About Caliway Biopharmaceuticals

Caliway Biopharmaceuticals (Caliway) is a clinical-stage biopharmaceutical company driven to breakthrough drug discovery of novel small-molecule therapeutics. Listed on the Taiwan Exchange (TWSE-6919), Caliway aims to become an innovative pharmaceutical leader in aesthetic medicine and other diseases. For more information, please visit: https://www.caliwaybiopharma.com/en/

Disclaimer 

This article and related information on this site contain forward-looking statements. The forward-looking information requires the Company to make numerous assumptions and is subject to inherent risks, uncertainties, and other factors that are beyond the control of the Company which may cause actual results, performance or achievements to be materially different from future results, performance or achievements expressed or implied by such forward-looking statements. The Company undertakes no obligation to timely inform, update, or revise the information on this site if circumstances should change.

Chubb Life Hong Kong Becomes Title Sponsor of Ultimate Tennis Showdown’s Asia Debut


HONG KONG SAR – Media OutReach Newswire – 28 July 2025 – Chubb Life Hong Kong (Chubb Life HK) is proud to announce its title sponsorship of the Ultimate Tennis Showdown (UTS) in its Asia debut. UTS is an innovative tennis league founded in 2020 that blends high-octane competition with entertainment. Featuring eight top-ranked players, the event incorporates simplified scoring, adapted rules and live DJs and coaching, creating an electrifying, fan-friendly spectacle.

(From left) Mr. Oscar Chow, Honourary Secretary of the HKCTA and Chairman of Hong Kong Tennis Open Steering Committee; Mrs. Belinda Au, President of Chubb Life Hong Kong and Head of North Asia; Mr. Michael Cheng, President of the HKCTA; UTS player Mr. Zhang Zhizhen; Mr. Baptiste Kern, UTS Chief Operating Officer
(From left) Mr. Oscar Chow, Honourary Secretary of the HKCTA and Chairman of Hong Kong Tennis Open Steering Committee; Mrs. Belinda Au, President of Chubb Life Hong Kong and Head of North Asia; Mr. Michael Cheng, President of the HKCTA; UTS player Mr. Zhang Zhizhen; Mr. Baptiste Kern, UTS Chief Operating Officer

The Chubb UTS Hong Kong 2025 will be held at the Kai Tak Arena of Kai Tak Sports Park from October 14 to 15, 2025, underscoring Hong Kong’s status as an emerging sports hub, and Chubb Life Hong Kong’s commitment to bringing inspiring sporting experiences to the community.

Belinda Au, President of Chubb Life Hong Kong and Head of North Asia, said, “We are proud to support the debut of the Ultimate Tennis Showdown in Asia, a partnership that extends our ongoing commitment to delivering world-class experiences that inspire and engage our local communities. The dynamic and innovative format of the UTS aligns with our mission at Chubb Life Hong Kong to provide forward-thinking solutions, making life insurance more accessible and relevant to our customers.”

As title sponsor, Chubb Life HK will offer exclusive experiences, including VIP tickets to the UTS All-Star Game, on-court private tennis clinics with star players, access to the Chubb Life Lounge and limited-edition merchandise, all exclusively for Chubb’s community. This sponsorship also reinforces Chubb Life HK’s ongoing support for tennis in Hong Kong, demonstrated by its partnership with local tennis star Coleman Wong since 2023.

Chubb Life HK will also launch an interactive game on its social media platforms, offering fans the chance to win event tickets and exclusive UTS prizes.

Follow Chubb Life Hong Kong on Facebook (Chubb Life Hong Kong) and Instagram (@chubblifehk) for updates on the UTS and a chance to win free tickets!

Hashtag: #Chubb

The issuer is solely responsible for the content of this announcement.

About Chubb

Chubb is a world leader in insurance. With operations in 54 countries and territories, Chubb provides commercial and personal property and casualty insurance, personal accident and supplemental health insurance, reinsurance and life insurance to a diverse group of clients. The company is defined by its extensive product and service offerings, broad distribution capabilities, exceptional financial strength and local operations globally. Parent company Chubb Limited is listed on the New York Stock Exchange (NYSE: CB) and is a component of the S&P 500 index. Chubb employs approximately 43,000 people worldwide. Additional information can be found at: .

China Literature to Report First Half 2025 Financial Results on August 12, 2025

– Earnings Conference Call to be Held on Tuesday, August 12, 2025
at 8:00 pm (Hong Kong Time) / 8:00 am (U.S. Eastern Time)

HONG KONG, July 28, 2025 /PRNewswire/ — China Literature Limited (“China Literature” or “the Company”, 0772.HK), a leading online literature and intellectual property (“IP”) incubation platform in China, will announce its financial results for the first half of 2025 on Tuesday, August 12, 2025.

China Literature’s management team will host a conference call to present an overview of the Company’s financial performance and business operations. A live webcast of the call can be accessed on the Company’s investor relations website at http://ir.yuewen.com.

Details of the conference call and webcast are as follows:

Time:

8:00 pm (Hong Kong Time) / 8:00 am (U.S. Eastern Time)

Language:

English

Live and archived webcast:

https://ir-api.yuewen.com/calendar/WebcastsCalls/1H2025

For participants who wish to join the conference using dial-in numbers, please register in advance using the link provided below and dial in 10 minutes prior to the call. Your dial-in numbers, passcode and unique access PIN would be provided upon registering.

A replay of the conference call will be available after the conclusion of the event through August 19, 2025.

U.S.:

+1 855 883 1031

Hong Kong:

800 930 639

Singapore:

800 101 3223

International:

+61 7 3107 6325

Replay PIN:

10048899

 

Precision Orthopedic Surgery in Asia: Addressing Regional Needs through Academic Collaboration with MOA and Aclub

TAIPEI, July 28, 2025 /PRNewswire/ — The Malaysian Orthopedic Association (MOA), Aclub Taiwan, and A Plus Biotechnology Corporation Limited will co-host a high-level academic conference on August 3, 2025, at Sunway Medical Centre in Kuala Lumpur, bringing together orthopedic professionals from across Asia to explore the latest advances in personalized, minimally invasive orthopedic surgery. The event will feature both in-person and online participation options.

This image is a promotional poster for the AClub Taiwan X Malaysia event.
This image is a promotional poster for the AClub Taiwan X Malaysia event.

As Asia’s active population grows and patient expectations evolve, the demand for personalized, minimally invasive orthopedic solutions continues to rise. Yet, many standard implants are still based on Western anatomical data, often failing to accommodate the distinct morphology and curvature of Asian bones. This mismatch highlights the pressing need for region-specific surgical strategies and implant designs that enhance clinical fit, reduce complications, and improve outcomes.

In response, leading orthopedic experts across Asia are embracing advanced technologies such as patient-specific instrumentation (PSI), which allows for tailored orthopedic surgeries, such as correction of deformities, precise reconstruction in foot and ankle surgeries, and improved results in trauma and revision procedures. These innovations prioritize the preservation of native anatomy and promote faster recovery.

This initiative is jointly supported by MOA and Aclub Taiwan. Based in Taiwan, Aclub is a multidisciplinary platform dedicated to medical device innovation and clinical education. By connecting surgeons, engineers, and academics, it transforms clinical challenges into practical solutions through interdisciplinary collaboration. Aclub facilitates knowledge exchange, drives innovation, and supports hands-on learning to advance technology and enhance patient-centered care.

All orthopedic professionals are invited to attend and contribute to shaping the future of precision orthopedic care in Asia.

For online registration and details, please visit:

In-person event: https://forms.office.com/pages/responsepage.aspx?id=BssnRRLLckuv0SJ61Zwa49fA2xxTLfFGvsEoHBd5RxlUQTc5VVE3RVRKUVZSTzVBSTA1SldKVlNNSC4u&origin=QRCode&qrcodeorigin=presentation&route=shorturl

Online event: 
https://app.docquity.com/#/webinar/detail/501171

CONTACT: oversea@aplusbio.com 

FinVolution Group Publishes Seventh Annual ESG Report

SHANGHAI, July 28, 2025 /PRNewswire/ — FinVolution Group (“FinVolution,” or the “Company”) (NYSE: FINV), a leading fintech platform, today announced it has released its 2024 Environmental, Social, and Governance (ESG) report, the Company’s seventh consecutive annual ESG report. The report provides a comprehensive review of FinVolution’s ESG initiatives and goals in 2024, highlighting its progress in green operations, community empowerment, and stewardship advancement.

Aligned with its core philosophy of “Technology, Kindness, and Green Principles,” FinVolution has deepened its ESG integration across operations, earning recognition from global capital markets. Notably, the Company was honored in the Extel 2025 Asia (Ex-Japan) Executive Team Awards, including accolades for Most Honored Company, Best Company Board of Directors, and Best ESG Program, among others.

Mr. Tiezheng Li, Vice-Chairman and Chief Executive Officer of FinVolution, commented, “In 2024, amid a rapidly evolving global economy and technological disruption, we remained steadfast in our commitment to the United Nations Sustainable Development Goals (SDGs) and the Ten Principles of the UN Global Compact. By embedding AI-driven solutions into our services, we advanced inclusive finance while upholding the highest standards of privacy, consumer rights, and information security. Our low-carbon initiatives reached a new milestone with ISO 14064 certification for carbon emissions verification, reflecting our environmental leadership. ESG is central to our long-term vision of ‘Better Finance, With Technology’—we remain committed to progressing with environmental stewardship, social responsibility, and a bold spirit of innovation, translating ‘responsible globalization’ into meaningful and tangible actions.”

Key highlights from FinVolution’s 2024 ESG report include the Company’s endeavors with respect to:

  • Governance and comprehensive risk management;
  • Information security and privacy protection;
  • Responsible and sustainable operations;
  • Consumer protection and access to finance;
  • Employee care, training and development mechanisms;
  • Social responsibility, charity and volunteerism; and
  • Climate change and green transformation.

These disclosures detail the Company’s strategy for responsible and sustainable growth and innovation. The ESG report has been prepared in compliance with the Global Reporting Initiative’s Sustainability Reporting Standards (GRI Standards) and in accordance with MSCI ESG Rating Methodology. For more information regarding GRI Standards and MSCI ESG Rating Methodology, please visit:

https://www.globalreporting.org
https://www.msci.com

To download FinVolution’s ESG reports, please visit:

https://ir.finvgroup.com/ESG-Sustainability 

About FinVolution Group

FinVolution Group is a leading fintech platform with strong brand recognition in China, Indonesia and the Philippines, connecting borrowers of the young generation with financial institutions. Established in 2007, the Company is a pioneer in China’s online consumer finance industry and has developed innovative technologies and has accumulated in-depth experience in the core areas of credit risk assessment, fraud detection, big data and artificial intelligence. The Company’s platforms, empowered by proprietary cutting-edge technologies, features a highly automated loan transaction process, which enables a superior user experience. As of March 31, 2025, the Company had 216.2 million cumulative registered users across China, Indonesia and the Philippines.

For more information, please visit http://ir.finvgroup.com

Safe Harbor Statement

This press release contains forward-looking statements. These statements constitute “forward-looking” statements within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended, and as defined in the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “future,” “intends,” “plans,” “believes,” “estimates,” “target,” “confident” and similar statements. Such statements are based upon management’s current expectations and current market and operating conditions and relate to events that involve known or unknown risks, uncertainties and other factors, all of which are difficult to predict and many of which are beyond the Company’s control. Forward-looking statements involve risks, uncertainties and other factors that could cause actual results to differ materially from those contained in any such statements. Potential risks and uncertainties include, but are not limited to, uncertainties as to the Company’s ability to attract and retain borrowers and investors on its marketplace, its ability to increase the volume of loans facilitated through the Company’s marketplace, its ability to introduce new loan products and platform enhancements, its ability to compete effectively, laws, regulations and governmental policies relating to the online consumer finance industry in China, general economic conditions in China, and the Company’s ability to meet the standards necessary to maintain the listing of its ADSs on the NYSE, including its ability to cure any non-compliance with the NYSE’s continued listing criteria. Further information regarding these and other risks, uncertainties or factors is included in the Company’s filings with the U.S. Securities and Exchange Commission. All information provided in this press release is as of the date of this press release, and FinVolution does not undertake any obligation to update any forward-looking statement as a result of new information, future events or otherwise, except as required under applicable law.

For investor and media inquiries, please contact: 

In China:
FinVolution Group
Head of Capital Markets
Yam Cheng
Tel: +86 (21) 8030-3200 Ext. 8601
E-mail: ir@xinye.com 

Piacente Financial Communications
Jenny Cai
Tel: +86 (10) 6508-0677
E-mail: finv@tpg-ir.com 

In the United States:
Piacente Financial Communications
Brandi Piacente
Tel: +1-212-481-2050
E-mail: finv@tpg-ir.com

Standard Chartered partners with Know Your Customer Limited to enhance the onboarding process for SME clients and boost financing efficiency


HONG KONG SAR – Media OutReach Newswire – 28 July 2025 – Standard Chartered Bank (Hong Kong) Limited (“Standard Chartered Hong Kong”) and Know Your Customer Limited (“Know Your Customer”) announce the launch of a new collaboration on real-time know-your-customer (KYC) verifications via the Hong Kong Monetary Authority (HKMA)-led Commercial Data Interchange (“CDI”) platform. The partnership will enhance SME account opening and KYC procedures with improved accuracy, speed, and security.

Stephen Man, Head of Wealth Management and Retail Banking, Standard Chartered Hong Kong (right), and Claus Christensen, CEO & Co-Founder of Know Your Customer (left) participate in the HKMA Data Summit 2025 held today. They showcase Standard Chartered and Know Your Customer’s active involvement in CDI at a dedicated exhibition booth, presenting their achievements to over a thousand attendees.
Stephen Man, Head of Wealth Management and Retail Banking, Standard Chartered Hong Kong (right), and Claus Christensen, CEO & Co-Founder of Know Your Customer (left) participate in the HKMA Data Summit 2025 held today. They showcase Standard Chartered and Know Your Customer’s active involvement in CDI at a dedicated exhibition booth, presenting their achievements to over a thousand attendees.

By leveraging Know Your Customer’s capabilities, Standard Chartered Hong Kong can automate the retrieval of company search data via the application programming interface (API) included in CDI and unravel complex ultimate beneficial owner (UBO) structures to identify the true owners of corporate entities and improve risk assessment accuracy. This solution allows the bank to retrieve information required for account opening by automating data feeds from Know Your Customer and empowers the bank to consolidate company search data via CDI, which significantly streamlines the account opening journey, reduces the application turnaround time and drives substantial operational efficiency gains.

Stephen Man, Head of Wealth Management and Retail Banking, Standard Chartered Hong Kong, said, “The partnership with Know Your Customer is beneficial to the digital transformation and business development of Standard Chartered Hong Kong’s SME clients. As an active CDI participant we are simplifying SMEs’ loan applications and reviews. This new initiative demonstrates our commitment to offering innovative banking solutions that facilitate better client experiences. By automating KYC via Know Your Customer, we’re speeding up SME account opening and enabling non-face-to-face account applications anytime, anywhere. By leveraging alternative data through CDI and pursuing opportunities to collaborate with data partners, we can offer SMEs tailored loan solutions, helping them to enhance their operational efficiency and facilitate growth. This also contributes to the development of Hong Kong’s digital economy.”

Claus Christensen, CEO & Co-Founder at Know Your Customer, said, “When we founded Know Your Customer in Hong Kong almost a decade ago, I experienced first-hand the challenges that SMEs faced when trying to access financial services protected by manual compliance processes. That personal experience continues to inspire our mission to remove unnecessary friction from onboarding. Through real-time registry integrations and intelligent automation, we are helping to make financial access faster, safer, and more inclusive. I’m proud that our technology plays a part in empowering future entrepreneurs and excited to collaborate with Standard Chartered Hong Kong to support the HKMA’s digitalisation agenda.”

Hashtag: #StandardChartered #KnowYourCustomer

The issuer is solely responsible for the content of this announcement.

Standard Chartered

We are a leading international banking group, with a presence in 53 of the world’s most dynamic markets. Our purpose is to drive commerce and prosperity through our unique diversity, and our heritage and values are expressed in our brand promise, here for good.

Standard Chartered PLC is listed on the London and Hong Kong stock exchanges.

The history of Standard Chartered in Hong Kong dates back to 1859. It is currently one of the Hong Kong SAR’s three note-issuing banks. Standard Chartered incorporated its Hong Kong business on 1 July 2004, and now operates as a licensed bank in Hong Kong under the name of Standard Chartered Bank (Hong Kong) Limited, a wholly owned subsidiary of Standard Chartered PLC.

For more stories and expert opinions, please visit at . Follow Standard Chartered on , , and .

About Know Your Customer Limited
Know Your Customer Limited is an award-winning RegTech company specialised in next-generation business verification solutions for financial institutions and regulated organisations worldwide. For teams struggling with inefficient client due diligence and onboarding processes, Know Your Customer offers an intuitive digital compliance workspace that combines unmatched real-time registry data, covering over 140 countries, seamless integrations, and AI-powered smart automation. This streamlined approach transforms the compliance function at its core, allowing clients to customise their solutions by selecting only the functionalities they need, all accessible via a robust REST API.

Founded in Hong Kong in 2015, with a local presence in Singapore, Dublin, London, and Shanghai, Know Your Customer has built a global customer base across 11 verticals and 18 jurisdictions. The company also maintains a wide network of technology and data partners, ensuring high-quality entity data and enhanced compliance processes for its clients.

For more information visit or follow Know Your Customer Limited on or .

Carlsberg Asia Unites Football Fans in a Legendary Celebration of Liverpool FC

Fans across Asia rally for a week-long tribute to The Reds, culminating in a triumphant match and unforgettable Carlsberg experiences

HONG KONG, July 28, 2025 /PRNewswire/ — Carlsberg Asia wrapped up a high-energy week of football celebrations in support of Liverpool FC’s 2025 Asia Pre-Season Tour — culminating in Hong Kong, where the club faced off against AC Milan on July 26. While the result didn’t define the occasion, the unity, passion, and electrifying atmosphere across the city offered a powerful reminder of Carlsberg’s long-standing partnership with Liverpool FC, and the deep connection shared with fans across the region.


Spanning seven Carlsberg Asia markets — Cambodia, Mainland China, Hong Kong, Malaysia, Myanmar, Singapore, and Vietnam — the campaign brought together fans, communities in a shared moment of passion and celebration. From eye-catching installations to exclusive promotions across on-trade and off-trade channels, Carlsberg Asia once again proved its ability to deliver immersive and engaging experiences across the region.

A standout highlight was the launch of the limited-edition Miracle Can, inspired by Liverpool FC’s unforgettable 2005 comeback in Istanbul. The collectible can receives overwhelmingly positive feedback across multiple markets, becoming a symbol of legacy, resilience, and shared fandom.

Arindam Varanasi, Commercial Vice President, Carlsberg Asia, said: “This regional Carlsberg – LFC campaign has profoundly united fans from diverse backgrounds, sparking excitement and passion for football. The vibrant energy we experienced in Hong Kong and other Asia markets reflected the creativity and the superior execution capabilities of our teams to capitalize on the power of two global brands on the ground. The impactful brand visibility and presence in key tourist locations, retail stores and the on-trade not only captivated all adult consumers but also significantly strengthened our market presence, especially with the Carlsberg brand. We are genuinely thrilled to have welcomed our valued partners, customers, and consumers in Hong Kong for this extraordinary and unique activation campaign, reinforcing our commitment to the spirit of football and our enduring partnership with Liverpool FC.”

In Hong Kong, the heart of the celebration, the Walk of Fame exhibition on the Avenue of Stars honoured Liverpool FC’s legendary legacy and vibrant fan culture. Featuring a Carlsberg x Liverpool FC lightbox with “CHAMPIONS” lettering set against the stunning Victoria Harbour skyline, the installation drew large crowds of fans eager to snap photos and express their pride.



A Carlsberg-branded sailboat, adorned with Carlsberg’s iconic hop leaf and Liverpool FC’s Liver Bird, turned heads as it sailed across Victoria Harbour. The striking display sparked excitement and rallied fans along both shores to show their support for the Reds, alongside with the “Carlsberg x Liverpool Champion” themed open-top bus! Festivities also surged in Lan Kwai Fong, where a Reds-themed bar party with flowing Carlsberg beer. The energy peaked as Liverpool FC legends, including Sami Hyypiä, Jerzy Dudek, Lucas Leiva, and Niamh Fahey, made special appearances. They personally thanked Hong Kong fans for their unwavering support and shared inspiring stories about their love and pride for the club.

Jeff Chong, Director, International Premium Brands, Carlsberg Asia, added: “The success of our Hong Kong activations reflected the power of blending immersive brand storytelling with the deep passion of fans. The energy and excitement from supporters across Asia were truly remarkable and reminded us how football can genuinely bring people together. With strong support from our regional markets, we created memorable moments that resonated deeply with fans. We are proud of what we have achieved and remain committed to promoting football culture and engaging fans across Asia through innovative and inspiring activations.”

For over 30 years, Carlsberg has stood side by side with Liverpool FC — marking the longest partnership in football history. As the club continues to inspire fans around the world, Carlsberg Asia remains committed to supporting the team, the global fanbase, and the beautiful game — for many seasons to come.

Download more high-resolution images here:

 https://drive.google.com/drive/folders/1Ysgz7gLQ-N0DjeLB7hxpRvtuEShp-KK2

About Carlsberg Asia 

Established in 1847 by brewer J.C. Jacobsen, the Carlsberg Group is one of the leading brewery groups in the world, with an attractive portfolio of beer and other beverage brands. With over 37.000 employees, and with a presence in more than 125 markets, the Group has a purpose of brewing for a better today and tomorrow Doing business responsibly and sustainably supports that purpose – and drives the efforts to deliver value for shareholders and society. 

Carlsberg Asia is a dynamic and diverse region comprising of 8 operating markets: Cambodia, Mainland China, Hong Kong S.A.R., Laos, Malaysia, Myanmar, Singapore and Vietnam. Altogether we have 34 breweries and some 12,000 employees spreading across the Asian markets. The Asia Regional Office is based in Hong Kong.