Prime Minister Sonexay Siphandone has called on the agriculture and forestry sectors to enhance production and exports while reducing reliance on imports, emphasizing this objective as a national priority for 2025.
Lao Government Calls for Boost in Agricultural Production in 2025

WeTV Continues the Phenomenon with CHUANG Asia Season 2
International Idol Survival Show Launches with 5 Top Artists “THE 8 – BamBam – Jeff Satur – Tia Ray – Yaya Urassaya” Set to Mentor the Next International Boy Group Sensation
BANGKOK, Feb. 3, 2025 /PRNewswire/ — WeTV is back to ignite the entertainment scene across Asia with the launch of its mega international project, CHUANG Asia Season 2. The idol survival show aims to discover talented trainees from around the globe to become international stars. This season highlights a stellar lineup of five renowned artists as the mentors: Xu Minghao (THE 8), BamBam Kunpimook Bhuwakul, Jeff Satur, Tia Ray, and Yaya Urassaya Sperbund. They will guide the trainees across singing, rapping, dancing, and acting to discover the stars of tomorrow and prepare them for debut as an international boy group destined to shine on the Asian entertainment stage.
Jeff Han, Vice President of Tencent Video and Director of WeTV, remarked: “Following the success of CHUANG Asia Season 1, which was one of our flagship shows last year, we received overwhelming support from fans across Thailand and Asia. The show’s format, quality, entertaining moments, and the charisma of the mentors and trainees became a major draw. The final night, Grand Debut Night, set new milestones, garnering over 2.5 billion views and more than 500 million votes through the WeTV app. #CHUANGAsia topped Thailand’s trending hashtags on X and #CHUANGAsiaGrandDebutNight mentions exceeded 1 million. This led to the successful debut of Gen1es’, the girl group from the first season whose popularity continues to go from strength to strength. With this foundation, we are confident that CHUANG Asia Season 2 will garner immense support from fans and partners alike. This season opens doors for young and passionate talented males from all over the world to train and prepare for their debut as the next international boy group.”
Juan Xiang, Director of International Business at Tencent Video and Head of Management of WeTV, added: “One of the key highlights of CHUANG Asia Season 2 is the team of mentors, which has drawn significant attention. This year, we’ve assembled top-tier global artists, including Xu Minghao (THE 8), BamBam Kunpimook Bhuwakul, Jeff Satur, Tia Ray, and Yaya Urassaya Sperbund to guide the trainees in every aspect of the entertainment industry. The mentors have become a signature element of the CHUANG Asia franchise, as their chemistry and expertise deeply resonate with both trainees and audiences. This year’s production builds upon the feedback from Season 1 and is enhanced with strong support from partners and sponsors, ensuring that CHUANG Asia Season 2 will captivate and win the hearts of the audiences.”
Star-Studded Team of Producers and Mentors Bringing Together 5 Big Names in Thailand’s and Asia’s Entertainment
Xu Minghao (THE 8), a Chinese multi- trend artist, and a member of SEVENTEEN, expressed: “As a producer of CHUANG Asia Season 2, I’m delighted to be part of such an important opportunity. I hope the trainees can discover their unique strengths during the show’s team-building process. I look forward to seeing them grow into better versions of themselves and prepare to debut as a new boy group that will succeed in the global music industry.”
BamBam Kunpimook Bhuwakul, a Thai artist, K-POP star, and member of GOT7, shared his thoughts on his first full-fledged producer role: “I think the journey of being an idol isn’t all glamorous. It requires enduring pressure and perseverance, but it also comes with immense love. My role in this show is both exciting and challenging. I’ll do my best to guide all 60 trainees. Most importantly, I encourage them to stay determined, sincere, and true to themselves. I also hope fans will join us in sending love and support to all the trainees.”
Jeff Satur, the only returning mentor from Season 1 to provide his vocal mentorship once again, said: “I’m thrilled to return to CHUANG Asia for its second season. This time, I’ve thoroughly prepared and done my homework to help discover the next boy group. I hope to pass on my experience to the trainees and that they enjoy being part of this journey in CHUANG Asia Season 2.”
Tia Ray, a renowned Chinese singer and songwriter, concluded: “I’m truly honored to be one of the mentors on the show this year. To all the trainees who have been selected, I encourage you to embrace your individuality, accept differences, and strive to showcase your true potential to make your dreams come true.”
Yaya Urassaya Sperbund, a beloved and experienced Thai actress taking on the role of a mentor for the first time, shared: “I feel deeply honored and very excited to be a mentor for the first time on CHUANG Asia Season 2. It’s also an amazing opportunity to work alongside four incredibly talented mentors. I truly believe that every effort has its own significance. I’d like to invite all the fans to follow and support the trainees and witness their growth together with me.”
CHUANG Asia Season 2 will air every Sunday at 4.50 PM, starting February 2, 2025. Viewers can watch the TV version on Channel 3 and the full version via the WeTV app [https://bit.ly/CHUANGAsiaS2]. Fans can support and vote for their favorite trainees throughout the season and follow highlights and updates via all social media channels of CHUANG Asia and WeTV Thailand.
About WeTV
WeTV is positioned as the video streaming platform for the best Asian entertainment. It is Thailand’s leading provider of web- and application-based video streaming service under Tencent Thailand, a leading provider of internet-based content platforms and technologies in Thailand. WeTV originated from expansion of Tencent Video, China’s No. 1 video streaming platform, to overseas markets and regions. Thailand was the first that Tencent Video entered with official launch of WeTV video streaming service in 2019. WeTV is operated by Tencent Thailand. In addition to bringing world-class content to Thais, WeTV brings quality content from Thailand to international viewers, including those in China (through Tencent Video) and other service areas (through WeTV application), making them viewable to billions of people across Asia. WeTV is today accessible worldwide and currently supports more than ten languages of subtitle translation to provide an enriched viewing experience to local users.
For more information, please contact:
Porrapa Sombatpium 082-442-6955 email: p_porrapa@global.tencent.com
Sutthirak Tangjintaaksorn 089-968-8119 email: p_sutthirak@global.tencent.com
For press information, please contact: Verve PR
Pannarai Jumpee (Gift) 081-974-7613 email: pannarai.jumpee@vervethailand.com
Hongsucha Leenatam (Off) 086-909-1239 email: hongsucha.leenatam@vervethailand.com
Odoo Introduces Shopee Connector to Support Omnichannel Commerce in Asia
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HONG KONG, Feb. 3, 2025 /PRNewswire/ — Business management and ERP software Odoo introduces the official Shopee Connector to its users in Asia. This Odoo-Shopee API connection supports marketplace e-commerce by synchronizing and managing Shopee orders on Odoo.
Centralized omnichannel sales management
This connection taps Odoo’s 6 million users in APAC into another major revenue stream with ease, as Shopee remains the largest e-commerce platform in Southeast Asia with a 48% market share. Apart from the centralized online and offline sales management, Shopee sellers are able to oversee the multiple Shopee stores across regions on the same Odoo interface, reducing the complexity of handling multiple sets of data from numerous platforms.
Real-time inventory synchronization
Upon successful activation, the connector instantly captures orders from Shopee into Odoo and offers automatic inventory synchronization at regular intervals to provide real-time order status updates on both systems, ensuring efficient sales and inventory management.
Streamlined order-to-delivery management
The official Shopee Connector also streamlines order-to-delivery management. With one click, retailers can fetch the Shopee shipping label and tracking number immediately. Opt for the FBM (Fulfillment by Merchant) delivery method to manage shipments altogether with sales orders from other channels.
Accurate performance reports
Insightful and analytics-based, this API connector supports retailers with the Odoo reporting tools to visualize their sales figures effortlessly. It enables data-driven inventory and sales management, pricing strategies, marketing, and more decision-making.
“At Odoo, our mission remains to provide truly user-friendly and affordable tools to help our customers scale their businesses,” says Matts Fievez, Director of Odoo APAC. “We are launching the Shopee Connector in our standard version, meaning all the features are free. I am sure this will greatly advance our customers in Asia to expand their scope and lead in retail and their respective industries.”
Striding into a new year, the software company is ready with another round of webinars, events, and business shows to introduce Asia to the latest business technology. View their event schedule here or click here to book a personalized demo with Odoo to discover more ways to scale your business.
About Odoo
With 80+ official apps and 57k+ third-party apps, Odoo manages businesses’ finance, sales, inventory & manufacturing processes, human resources, marketing, team productivity, and more. The Belgian open-source service provider operates in 19 countries and regions worldwide, including the United States, Indonesia, Dubai, and Hong Kong SAR.
Infobip partners with NTT Com Online to provide omnichannel communications in Japan
KUALA LUMPUR, Malaysia, Feb. 3, 2025 /PRNewswire/ — Global communications platform Infobip has partnered with NTT Com Online Marketing Solutions Corporation to support the launch of NTT’s omnichannel communication platform, NTT CPaaS, in Japan. The partnership provides businesses with an innovative communication solution integrating reliable SMS and Voice delivery and Communication Platform as a Service (CPaaS) technology localized for the Japanese market.
As communication needs evolve, businesses and brands increasingly seek innovative solutions to enhance customer engagement and meet communication requirements. This partnership combines the SMS and Voice quality of NTT group, the largest SMS provider in Japan, with Infobip’s market-leading CPaaS technology, delivering cutting-edge no-code omnichannel solutions and customer engagement solution Moments alongside its generative AI platform AI Hub.
Through the collaboration with NTT, Infobip supports the Japanese market with a jointly localized CPaaS platform, providing services and payment options in Japanese. The platform is designed to seamlessly integrate with existing business systems, supporting SMS use cases and Voice services that are part of NTT Com Online’s offering to its customers. The partnership will add new channels such as webRTC, live-chat, and international SMS and Voice for the Japanese market.
Infobip is recognized as a global CPaaS leader by analyst firms such as Gartner and Metrigy. It is a trusted partner of multinationals like Microsoft, Apple, Meta, and Adobe, alongside innovative scale-ups such as Uber.
Yoshie Tsukamoto, President and CEO at NTT Com Online, said: “We are excited to launch NTT CPaaS in collaboration with Infobip and hold the highest regard for Infobip’s technical excellence. NTT CPaaS is a communication platform built on three layers of top-tier services: highly reliable SMS and Voice solutions provided by NTT Com Online, world-class communication application technology from Infobip, and NTT Com Online’s extensive expertise in solutions and support within the Japanese market. We are dedicated to empowering businesses to enhance customer experiences by enabling seamless omnichannel communication with their end users through NTT CPaaS.”
Silvio Kutić, CEO at Infobip, said: “Together with NTT Com Online, we are bringing transformative CPaaS solutions to Japan, enabling businesses to deliver omnichannel experiences that enhance customer engagement, drive innovation, and adapt to evolving communication needs in a connected world. We are excited to contribute our expertise and work closely with NTT to set new benchmarks in communication technology. We look forward to building and innovating together, delivering value for businesses in their digital transformation.”
VEGA Strengthens Global Leadership with New Headquarters and Appointment of Max Davies as Country Manager for Australia

HONG KONG SAR – Media OutReach Newswire – 3 February 2025 – VEGA, a global leader in AV/IT solutions, announces two major milestones: the relocation of its global headquarters to Champion Tower at 3 Garden Road, Hong Kong, and the appointment of Max Davies, formerly a senior leader at Crestron, as Country Manager for VEGA Australia. These developments underline VEGA’s commitment to innovation, leadership, and delivering exceptional solutions to clients worldwide.

New Global Headquarters at Champion Tower
In February 2025, VEGA will relocate its global headquarters to Champion Tower in Hong Kong’s central business district. This move reflects VEGA’s focus on fostering growth and collaboration while staying close to its key clients in the financial services and business sectors.
The new headquarters, situated on a high level with stunning views of Mid-Levels, features state-of-the-art facilities designed to host client events, partner meetings, and internal team collaborations.
“Our relocation to 3 Garden Road mirrors the ambitious growth plans of our clients and underscores our leadership in Asia and the Middle East,” said Steven Medeiros, CEO of VEGA. “This move enhances our ability to serve our clients better, foster innovation within our team, and build an even stronger future for VEGA.”
Max Davies Joins as Country Manager for VEGA Australia
VEGA is proud to welcome Max Davies as the new Country Manager for VEGA Australia. With nearly 20 years of experience in AV/IT solutions, Max brings a wealth of expertise from his time at Crestron, where he led large scale projects like Canon’s head office and ANZ Bank’s Sydney headquarters.
Max’s expertise in AV/IT integration, workplace technology, and strategic project delivery makes him an ideal leader to drive VEGA’s growth in the Australian market. His deep understanding of cutting-edge collaboration technologies positions him to meet the evolving needs of VEGA’s clients.
“I’m excited to join VEGA to build on the success of the Australian team and the greater global business,”* said Max Davies. “I’ll be working alongside some of the best people in the industry, striving to provide excellence and innovation for our clients.”
Steven Medeiros added: “Max’s leadership and expertise from his time at Crestron will strengthen VEGA’s position in Australia and elevate our ability to deliver exceptional solutions across industries.”
These announcements reflect VEGA’s focus on innovation, client success, and global growth as the company continues to expand its footprint and deliver world-class AV/IT solutions.
Hashtag: #VEGA #vegaglobal
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VEGA
With over 30 years of expertise, VEGA is a global leader in AV/IT solutions, delivering innovative, reliable, and tailored services to over 12,000 clients across 19 countries. Specializing in AV/IT integration, digital workplace strategy, and managed services, VEGA has completed over 100,000 projects worldwide.
For more information, visit https://www.vega-global.com
PolicyStreet Shifts Gears with Drive+ Membership, Fueling Big Savings for Malaysian Car Owners
PolicyStreet launches its first customer loyalty programme, Drive+ Membership, boosting road tax discounts from up to 70% to up to 80% for all cars and introducing new benefits for Malaysian drivers.
KUALA LUMPUR, Malaysia, Feb. 3, 2025 /PRNewswire/ — PolicyStreet, Malaysia’s homegrown insurtech company, is shifting gears with the launch of its first-ever customer loyalty programme, Drive+ Membership. Designed to put Malaysian drivers in the fast lane of savings and convenience, the Drive+ membership features benefits such as an 80% discount on road tax, waived handling fees, 0% interest flexible payment options, and exclusive loyalty rewards.
“The Drive+ Membership is our way of enhancing the value we bring to our customers. While we continue to uphold our ‘Cheapest Road Tax in Town’ promise, the Drive+ Membership aims to empower drivers with practical benefits that ease the financial stress that comes with owning and maintaining a car,” says Yen Ming Lee, Co-founder and Group Chief Executive Officer of PolicyStreet.
The Drive+ Membership brings game-changing benefits, transforming car insurance and road tax renewals into a smoother, more affordable experience. These benefits include:
1. Discount of up to 80% on Road Tax (Capped at RM72)
Members can enjoy an RM72 discount on their road tax, available for immediate use.
2. 0% Interest Instalments with Flexible Payment Options
Spread the cost of car insurance renewals effortlessly with PolicyStreet’s interest-free Easy Payment Plan.
3. Free Road Tax Renewal Handling
Members save RM15 with complimentary handling fees for both digital and physical road tax renewals.
4. Priority Concierge Service
Members can enjoy prioritised support for car insurance renewals and product-related enquiries.
5. Loyalty Rewards for Renewals
Members are entitled to RM20 off their next car insurance renewal with PolicyStreet.
6. Claims Submission Assistance
Members can get personalised, step-by-step guidance to streamline their car insurance claims processes.
Launching at an exclusive price of RM39.90 (Normal Price: RM99.90), the annual Drive+ Membership will officially replace the current “Betul-Betul Cheapest Road Tax” promotion starting 12 February 2024 at 8 PM. Until then, customers can still take advantage of the existing deal, which includes FREE road tax for selected Proton and Perodua models and up to 70% discounts for other car models—no membership required. After the launch, Drive+ Membership will be the gateway to accessing road tax discounts and other added privileges.
“Our Drive+ Membership benefits mark the beginning of a larger effort to deliver even greater value to our customers. We are actively working to expand our network of partners to provide more meaningful savings—not just during car insurance and road tax renewals, but throughout their everyday driving and car ownership journey. This reflects our unwavering commitment to enhancing Malaysians’ financial resilience and simplifying their experience with insurance renewals,” says Yen Ming Lee.
In addition to the Drive+ Membership, PolicyStreet has introduced a series of exclusive benefits, available only through its car insurance renewal platform. These additional perks allow users to customise their coverage according to their needs and budget, offering targeted benefits beyond standard protection. Priced at RM16.90 each, these services include:
- Kid-Friendly Interior Hygiene Protection: Claim up to RM100 for labour costs to clean the car interior due to a child’s vomit, urine, or faeces.
- Pest Control Protection: Claim up to RM300 for labour costs of pest removal, vehicle fumigation, and sanitisation of the car interior due to pest issues.
- Bird Droppings and Tree Sap Coverage: Claim up to RM200 for labour costs of cleaning, repainting, chemical treatment, and polishing of the car exterior due to damages caused by bird droppings and tree sap.
Starting 12 February at 8 PM, customers can grab their Drive+ Membership and add-ons at checkout when renewing car insurance and road tax on car.policystreet.com. Join Drive+ and unlock long-term savings and perks that go beyond just road tax discounts!
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For the complete media kit with visual assets and spokespersons’ photos, please click the link HERE.
About PolicyStreet
PolicyStreet is a regional full-stack insurance technology (insurtech) group of companies providing cutting-edge digital insurance solutions to businesses and consumers in Southeast Asia and Australia.
PolicyStreet works directly with over 40 life, general insurers and Takaful providers globally to offer a comprehensive range of products and services, which includes but is not limited to embedded insurance, customised employee benefits, financial advisory and aggregation of insurance, as well as the development of digital solutions to make insurance purposeful and simple for businesses and consumers.
As a licensed Reinsurer, General Insurer and Takaful Operator by the Labuan Financial Services Authority (LFSA), an approved Financial Adviser and Islamic Financial Adviser by Bank Negara Malaysia (BNM), and a licensee of the Australian Financial Services License by the Australian Securities and Investments Commission (ASIC), PolicyStreet is able to underwrite, customise policies, and provide unbiased advice to its clients and partners worldwide.
PolicyStreet is backed by the Malaysian sovereign wealth fund, Khazanah Nasional Berhad, and serves over 5 million customers with over US$ 10 billion in sum insured. In 2024, PolicyStreet was recognised as “Fintech of the Year” at The Asset’s Triple A Digital Awards and was the winner of the Fintech Excellence Award for Financial Inclusion at the Singapore Fintech Festival endorsed by the Monetary Association of Singapore (MAS). The company was also ranked as the second-highest Malaysian company in the “High-Growth Companies in Asia Pacific 2024″ list by Statista and The Financial Times.
APP Group Showcases Biodegradable Products at EcoPro 2024: Advancing Sustainable Packaging and Forest Restoration in Japan
JAKARTA, Indonesia, Feb. 3, 2025 /PRNewswire/ — Plastic pollution remains a global concern these days, and Japan is among the countries grappling with its challenges. Due to its location in the North Pacific, Japan is a country that greatly contributes to and is harshly impacted by plastic litter in the ocean and river basins. Japan’s annual plastic emissions are approximately 10,000-20,000 tons, with plastic recovery in river basins of approximately 1,000 tons/year estimated.
Recognizing the critical role of sustainable practices in addressing these issues, APP Group is proud to participate in EcoPro 2024, the premier exhibition for sustainable development and green technology in Japan, which has been organized for December 4-6, 2024. The event serves as a platform to highlight APP Group’s commitment to environmental management and innovative solutions.
At EcoPro 2024, APP Group unveiled its range of biodegradable and eco-friendly products, designed to meet the growing demand for sustainable packaging in industries such as food service and retail. These products align with APP’s global vision of fostering a healthier lifestyle while promoting environmental conservation.
APP showcased various sustainability innovations, including environmentally friendly products and conservation efforts such as forest restoration through the “Forest Restoration Project ~SDGs Together!”. This initiative underscores the company’s dedication to forest conservation and sustainable resource management, supporting global and local efforts to achieve the United Nations Sustainable Development Goals (SDGs).
Tan Ui Sian, Representative Director of APPJ, said, “At APP Group, we are committed to driving sustainability in Japan by engaging multi-stakeholders to actively support initiatives like the ‘SDGs Together Forest Restoration Project.’ Events like EcoPro 2024 provide a unique opportunity to inspire action and foster partnerships that contribute to a greener, more sustainable future for all.”
Through cutting-edge innovations and collaborative conservation efforts, APP Group aims to address the environmental challenges posed by tourism and industrial development in Japan while promoting a healthier, more sustainable lifestyle for future generations.
About APP Group
APP is a leading pulp, paper, and forestry company based in Indonesia, supplying high-quality tissue, packaging, and paper to over 150 countries. With operations in Indonesia and China, we prioritize sustainability, ethical practices, and the well-being of our employees, society, and the environment. Our Sustainability Roadmap Vision 2030, aligned with ESG principles, guides our efforts in environmental protection, community support, biodiversity preservation, and carbon neutrality.
BROADFIELD ANNOUNCES THE OFFICIAL LAUNCH OF ITS HONG KONG OFFICE
Redefining Legal Excellence in Asia with a Vision for Global Impact
HONG KONG, Feb. 3, 2025 /PRNewswire/ — Broadfield, a transformative international law firm reshaping the legal landscape, proudly announces the opening of its Hong Kong office. This strategic expansion strengthens Broadfield’s global presence and underscores its dedication to delivering innovative, client-focused legal solutions worldwide, while solidifying its presence in the dynamic Asia-Pacific market.
Broadfield’s Hong Kong team reflects the firm’s dedication to value-driven legal services that are customized to meet the region’s evolving business needs. The office will focus on the provision of investment fund formation, private equity M&A, GP strategic transactions, corporate advisory, and turnaround services, ahead of a phased build-out of other aligned practice areas later in the year.
Operating associated with Liu, Patrick Ling & Co. LLP (PLL)—a Hong Kong law firm founded by Patrick Liu—Broadfield will integrate PLL’s invaluable local insights with its global platform. Liu’s illustrious career includes leadership roles at several leading international law firms.
Effie Vasilopoulos, a globally recognized authority on investment fund formation, will lead Broadfield’s Asia-Pacific operations. Vasilopoulos brings extensive experience from her tenure as a member of a global executive committee, Co-Head of the Greater China Region, and founder of the APAC Investment Funds Group at a leading international law firm.
“Our mission is to create unparalleled value for our clients by aligning exceptional legal talent with the infrastructure, expertise, and resources of a multidisciplinary professional services partner,” said Vasilopoulos, Managing Partner of Broadfield Asia LLP. “This launch represents a transformative milestone for the Asia legal market and reinforces Broadfield’s vision to redefine legal services through innovative, value-driven solutions. I am honored to lead this initiative and am excited about our future expansion in the region.”
Broadfield Hong Kong and PLL will benefit from the strategic support of SHP Legal Services (SHPLS), which provides expertise in technology, talent acquisition, and business strategy. This collaboration equips Broadfield’s lawyers to deliver exceptional client service while integrating cutting-edge innovations.
“The launch of Broadfield HK in association with PLL highlights our commitment to empowering law firms to address the challenges of globalization, technological disruption, and evolving client demands,” said Chris Price, Managing Director & EMEA Lead at SHPLS. “This is another step toward our mission to transform the legal services industry.”
Broadfield Hong Kong’s initial services associated with PLL will include investment fund formation, financial services regulation, private equity M&A, GP strategic transactions, corporate advisory, and turnaround services. Future practice areas will encompass commercial litigation, white-collar investigations, employment law, and data privacy. The team is recognized as a market leader across strategies such as private equity, venture capital, real estate, infrastructure, hedge funds, credit and direct lending, digital assets, hybrid arrangements, advising fund managers, institutional investors, and sovereign wealth funds on complex transactions.
“Our strategic association with Broadfield enhances PLL’s ability to provide unrivaled expertise in private equity M&A, GP-led strategic transactions and corporate advisory services, while leveraging Broadfield’s global platform,” said Patrick Liu, the founding Hong Kong partner of PLL. “Together, we deliver holistic solutions for clients addressing Asia’s most intricate legal challenges.”
The firm’s esteemed leadership team includes:
- Effie Vasilopoulos, Managing Partner and Chair of the Executive Committee, Asia Pacific Region, Broadfield Asia LLP a leading authority on investment fund formation with over 20 years at a leading international law firm.
- Patrick Liu, Founding Hong Kong Partner, PLL with extensive experience in private fund matters (including GP strategic transactions), private equity M&A and corporate advisory matters, most recently Counsel at an international leading law firm in Hong Kong and Singapore.
- Huberta Chow, Partner, PLL focusing on private fund formation and financial services regulatory matters, with 18 years at an international leading law firm.
“We are excited to launch Broadfield Hong Kong associated with PLL, solidifying Broadfield’s position as a global force in the legal sector,” said John Hutchinson, Managing Partner of Broadfield UK. “This collaboration highlights our commitment to addressing the complex challenges of globalization, technological disruption, and shifting client expectations in the legal profession. With this expansion, we are redefining the delivery of legal services, combining global reach with cutting-edge infrastructure provided by SHP Legal Services to deliver seamless, high-value solutions for our clients.”
The Hong Kong team plans to expand to 30 professionals, including 20 lawyers, by the end of summer 2025. Broadfield anticipates further growth across Asia within the next 12 to 18 months, aligning with its strategy to merge local expertise with global resources to deliver tailored, world-class legal solutions.
Globally, Broadfield is poised for significant expansion in 2025, with plans to extend its footprint across the Asia-Pacific region, EMEA, and North America. This strategic growth will be complemented by an enhanced portfolio of services, further solidifying Broadfield’s position as a global leader in delivering innovative, client-focused, and value-driven legal solutions.
About Broadfield
Founded in 2024, Broadfield is an international law firm dedicated to the highest-quality, multi-faceted value-driven legal services. Combining local insight with global resources, Broadfield offers innovative solutions tailored to the needs of clients across industries and jurisdictions. With a presence in the United Kingdom and Hong Kong, Broadfield’s growing team of over 400 professionals is committed to fostering long-term client relationships based on trust and excellence.
About Liu, Patrick Ling & Co. LLP
PLL is a Hong Kong-based law firm specializing in investment fund formation, private equity M&A transactions, GP strategic transactions, and corporate advisory and turnaround services. PLL offers unparalleled regional expertise backed by global resources and delivers tailored, client-centric solutions to meet the region’s complex demands.
About SHP Legal Services (SHPLS)
Founded in 2024, SHPLS provides strategic support to law firms, offering solutions in technology, operations, and talent acquisition. As a subsidiary of LSS Strategic Partners, LLC, an A&M Inc. company, SHPLS is dedicated to driving innovation, operational efficiency, and sustainable growth in the legal sector.
For more information about Broadfield, contact: Pro-Broadfield@prosek.com
For more information about PLL, contact: patrickliu@broadfield-law.hk or effievasilopoulos@broadfield-law.hk