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SUS ENVIRONMENT Supports Vietnam’s Green Energy Transition

SHANGHAI, April 30, 2025 /PRNewswire/ — On April 24, 2025, The 2025 Vietnam-China-ASEAN International Energy Expo was held in Hanoi, Vietnam. This expo aimed to promote exchanges and cooperation between the two countries in the energy sector. Mr. Chen Hao, General Representative of SUS ENVIRONMENT in Vietnam was invited to attend and deliver a keynote speech.      

The expo, themed “Vietnam-China-ASEAN Cooperation and Development in Power and Green Energy Industries — A Win-Win Approach Towards Low Carbon Emissions,” established a platform for technological exchange and cooperation in renewable energy between Vietnam and China.

Nguyen Thai Son, Executive Vice President of the Vietnam Energy Association, noted that Vietnam is currently undergoing a critical phase in the global energy transition, moving towards a greener, cleaner, and lower-emission direction. It presents a dual challenge of economic development and environmental sustainability for Vietnam’s energy sector.      

As the world’s largest provider of waste-to-energy equipment and technology, and one of the top three global investors and operators in WtE projects, SUS ENVIRONMENT shared its advanced waste-to-energy technologies and green energy solutions.

Since establishing its representative office in Vietnam in 2020, SUS has achieved significant growth over the past five years, securing major projects including the Ninh Binh Project (500 tons/day) and the Ho Chi Minh City Tam Sinh Nghia WtE Project (Phase I: 2,600 tons/day), making it one of the largest WtE investment and operation entities in Vietnam.

About SUS ENVIRONMENT

SUS ENVIRONMENT is the world’s largest provider of waste incineration equipment and technology, as well as one of the top three investors and operators of waste-to-energy projects (low-carbon Eco-industrial parks) globally. 

As of December 2024, SUS ENVIRONMENT has established 11 management centers worldwide, providing environmental and energy services to over 100 million people. It has invested in and constructed 89 waste-to-energy projects (low-carbon Eco-industrial parks), with a daily processing capacity nearly 120,000 tons of municipal solid waste and annual green power generation of approximately 18,000 GWh. Its equipment and technology are applied in 287 waste-to-energy plants across the world, comprising 532 incineration lines, with a daily capacity over 300,000 tons of municipal solid waste. 

* Data from the Open Data of AVP Research (Total Design Scale)

 

From New Friends to Big Adventures: What Kids Really Want on Their Dream Holidays

Latest research from eight global markets reveals what kids aged 5 to 12 are craving most on holiday

90% are looking for opportunities to connect and make new friends while on holiday

89% want family holidays that feel like stepping into their favourite games, films, and fantasy worlds

85% want make-believe activities, like being a race car driver, zookeeper or astronaut for a day

ABU DHABI, UAE, April 30, 2025 /PRNewswire/ — Parents take note: the kids’ travel wish list has landed! As summer approaches, a new global survey reveals what our young travellers are really dreaming about and—spoiler alert—it’s not just ice cream and cartoons. From friendship quests to superhero adventures, today’s young adventurers have spoken, and they’re bringing big imagination to their travel wish lists. Ready for a vacation that will create unforgettable memories with the kids? Here’s what they’re really looking for!

Craving for connections

Research* was commissioned by Experience Abu Dhabi, the destination brand of the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), polling over 7,000 children aged 5 to 12 and their parents from across nine countries, including France, Italy, Germany, China, UK, US, and India, as well as UAE and Saudi Arabia. The data reveals something both unexpected and universal: 90% of children worldwide want holiday activities that help them make new friends.

In an age of screens and streaming, what kids are genuinely craving is real connection. Whether it’s exploring the children’s library, splashing at a waterpark, or a day out at the aquarium, these shared adventures can easily help children form new bonds that stretch across the globe. Additionally, peer influence also plays a powerful role: 95% of kids want to try activities they can tell their friends about, while 91% are inspired by what their friends have done.

While connection is key, imagination still plays a huge role, with 89% of children saying their ideal holiday lets them experience their favourite video game or movie in real life. These young travellers aren’t just watching, scrolling or gaming, they’re trying to imagine themselves inside those worlds.

H.E. Nouf Mohamed Al-Bushlaibi, Executive Director of Strategic Marketing & Communications at DCT Abu Dhabi, said: “As both a parent and a marketer, I know firsthand how important it is to really listen to kids, to understand what lights them up, what sparks their imagination, and what makes a holiday unforgettable. We commissioned this research to hear what truly matters to children when they look at holidays, and what they told us was inspiring: they want connection, adventure, and the freedom to play out the stories they love. Abu Dhabi brings all of that to life as a place where kids can dream big, try new things, and feel right at home doing it with their loved ones.”

As children from around the world revealed what makes a holiday unforgettable, each country had its own standout passion.

  • In the UAE, 98% of kids said big, exciting adventures are a must
  • More than 3 in 4 kids surveyed in India want to visit a museum on holiday
  • In the UK, 94% prioritise activities they can talk about with friends
  • German children showed a strong interest in cultural food experiences, with 84% wanting to visit a food market
  • 89% of kids from China want time to relax, play and hang out
  • Italian kids stood out for their curiosity, with 95% wanting to try activities they’ve never done before
  • French kids gravitated towards water activities, with 97% wanting to spend a day at a waterpark or enjoying water sports
  • Children in Saudi Arabia showed a love for variety with 82% wanting to try lots of different cool activities on holiday
  • In the US, 85% of children are keen to take part in make-believe activities like being a race car driver or zookeeper for the day

The takeaway is simple: kids want to follow their passions. They’re looking for a holiday that blends fun, freedom and the chance to explore their interests in their own way. And they’re looking to do it all with their loved ones. The research also finds that family time remains sacred, even in today’s day and age, with 97% of kids saying that enjoying fun moments with their families is one of their must-haves on their dream holiday.

Abu Dhabi: a playground for imagination

With a diverse range of attractions dotted across the emirate, Abu Dhabi stands out as a “Totally Recommended” holiday destination for families, entirely kid-approved. As kids look for opportunities to play make-believe roles (85%), Abu Dhabi is setting the stage for them to do it all. From cruising through Yas Marina Circuit and exciting animal encounters at Emirates Park Zoo, to donning the capes of their favourite superheroes at Warner Bros. World Abu Dhabi, the emirate is packed with experiences that will make kids feel like they’ve jumped straight into their dream holidays.

And there’s even more to discover. At teamLab Phenomena Abu Dhabi, families can explore a world where art comes alive, light reacts to movement and every step sparks a new surprise. Opening later this year are Zayed National Museum, the national museum of the UAE, and the Natural History Museum Abu Dhabi, which will narrate the story of life on Earth and the origins of our universe.

So, with all of these incredible insights, what does the perfect family holiday actually look like? That’s exactly what we set out to create, by handing the planning over to the kids themselves.

The ultimate travel itinerary: created by kids, for kids

We asked children to design their dream holiday. Not just what they wanted to see and do, but how they wanted to feel, where they wanted to eat, and what kind of pace made the experience fun. The result is a seven-day itinerary filled with culture, big adventures, creative play, nature, and moments to slow down.

From waterparks and wildlife to desert discoveries, the itinerary reflects exactly what today’s young travellers are looking for. And because it’s shaped by the kids themselves, it speaks their language: curious, imaginative and full of excitement. Best of all, every part of it can be experienced right here in Abu Dhabi.

With a Kids Recommended itinerary, we’re handing parents a blueprint to their kids’ ultimate dream holiday. This summer, Abu Dhabi isn’t just about what you can do. It’s about setting your own pace. Whether you’re up for non-stop adventure or slow, easy days with space to wander, everything is close and accessible.

Parents usually need to have kids choose one or two things on a given trip, but Abu Dhabi is the all-in-one family holiday that almost plans itself. It’s everything you want without the “I’m bored” or the “are we nearly there?”… it’s a family destination that gives you space to explore, relax, and spend time together, all at your own pace.

Abu Dhabi is Totally Recommended because whatever kind of holiday you’re looking for, you’ll find it. Watch the experiential film.

About the Department of Culture and Tourism – Abu Dhabi:

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) drives the sustainable growth of Abu Dhabi’s culture and tourism sectors and its creative industries, fuelling economic progress and helping to achieve Abu Dhabi’s wider global ambitions.

By working in partnership with the organisations that define the emirate’s position as a leading international destination, DCT Abu Dhabi strives to unite the ecosystem around a shared vision of the emirate’s potential, coordinate effort and investment, deliver innovative solutions, and use the best tools, policies and systems to support the culture and tourism industries.

DCT Abu Dhabi’s vision is defined by the emirate’s people, heritage and landscape. We work to enhance Abu Dhabi’s status as a place of authenticity, innovation, and unparalleled experiences, represented by its living traditions of hospitality, pioneering initiatives and creative thought.

For more information about the Department of Culture and Tourism – Abu Dhabi and the destination, please visit: dct.gov.ae and visitabudhabi.ae

Note to Editors: 

*Methodology

Experience Abu Dhabi, the destination brand of the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) commissioned independent research, surveying over 7,000 parents and children across multiple markets, including the UK, US, India, China, Germany, France, Italy, Saudi Arabia and the UAE. The research focused on families with children aged 5–12 and included both parent and child responses. Parents were asked about travel decision-making and family holiday priorities, while children shared their dream holiday experiences through engaging, age-appropriate formats such as images and swiping questions. Robust quality controls were applied throughout to ensure data reliability.

Video – https://www.youtube.com/watch?v=yuFN_aYDwAI

From New Friends to Big Adventures - What Kids Really Want on Their Dream Holidays
From New Friends to Big Adventures – What Kids Really Want on Their Dream Holidays

 

Kids Recommended Itinerary
Kids Recommended Itinerary

 

What Kids Really Want on Their Dream Holidays
What Kids Really Want on Their Dream Holidays

 

 

2025: CELEBRATING K-BEAUTY AT THE CJ CUP BYRON NELSON

BIOHEAL BOH, BRING GREEN, and COLORGRAM
featured at Olive Young booth during PGA Tour event in Texas

SEOUL, South Korea, April 30, 2025 /PRNewswire/ — CJ Olive Young, Korea’s No.1 beauty and health retailer, is pleased to announce its participation as a booth sponsor tournament, held at TPC Craig Ranch in Texas from May 1 to May 4. Visitors to the tournament will also have access to the fan village between April 30 and May 4, where Olive Young will host engaging beauty experiences for U.S. consumers.

The Olive Young Zone, part of the HOUSE OF CJ at THE CJ CUP Byron Nelson, showcases the latest in K-beauty trends.
The Olive Young Zone, part of the HOUSE OF CJ at THE CJ CUP Byron Nelson, showcases the latest in K-beauty trends.

As part of the “HOUSE OF CJ” experience, Olive Young will introduce its popular private label brands — BIOHEAL BOH, BRING GREEN, and COLORGRAM — at the dedicated Olive Young Zone. The featured products are K-beauty bestsellers currently available on Olive Young Global, highlighting the brand’s growing presence in the North American market.

Featured brands include:

BIOHEAL BOH – A skincare brand that combines advanced dermatological science with effective, accessible formulas. It offers expert-level anti-aging care that delivers visible results for all ages and skin types.

BIOHEAL BOH presents its skincare products at the Olive Young Zone during THE CJ CUP Byron Nelson.
BIOHEAL BOH presents its skincare products at the Olive Young Zone during THE CJ CUP Byron Nelson.

BRING GREEN – A vegan beauty brand focused on natural, eco-friendly ingredients. Known for its gentle skincare solutions for sensitive and troubled skin, it promotes healthy, radiant skin while emphasizing sustainability.

BRING GREEN highlights its clean beauty products at the Olive Young Zone during THE CJ CUP Byron Nelson.
BRING GREEN highlights its clean beauty products at the Olive Young Zone during THE CJ CUP Byron Nelson.

COLORGRAM – A vibrant and youthful makeup brand known for its wide range of lip tints—from gloss to stain to matte—designed for effortless everyday looks. With trendy packaging and easy application, the brand helps users achieve a fresh, glowing K-beauty finish with ease.

COLORGRAM features its vibrant color cosmetics at the Olive Young Zone during THE CJ CUP Byron Nelson.
COLORGRAM features its vibrant color cosmetics at the Olive Young Zone during THE CJ CUP Byron Nelson.

In addition to product discovery, Olive Young will offer an interactive giveaway event for booth visitors. Guests who sign up for the Olive Young Global app and share their photo booth experience on-site will receive a special beauty gift. The Olive Young Global app and website operate across more than 150 countries, serving a growing community of 2.4 million members. With over 10,000 products from the latest K-beauty brands, it brings the best of Korean beauty to one place.

CJ Olive Young’s participation in THE CJ CUP Byron Nelson reflects its broader efforts to introduce the best of K-beauty to global audiences and engage U.S. consumers through immersive lifestyle experiences.

CJ Olive Young is a subsidiary of CJ, a global lifestyle company. The brand name “Olive Young” embodies the philosophy of “ALL LIVE YOUNG,” reflecting a vision for everyone to live a healthy and beautiful life at all times.

For more information, visit: https://global.oliveyoung.com/

About CJ Olive Young

CJ Olive Young, established in 1999, is South Korea’s leading beauty and health retailer. Our brand name, “Olive Young,” embodies the philosophy of “All Live Young,” reflecting our vision for everyone to live a healthy and beautiful life at all times. Through its flagship store, “Olive Young,” it offers trendy and radiant K-beauty products to customers worldwide. With over 1,370 stores, more than 20 years of expertise, data-driven insights, and strong partnerships, Olive Young curates a distinguished selection of K-beauty and wellness products. As a subsidiary of CJ Group, a global lifestyle company, CJ Olive Young continues to lead the industry by delivering the value of healthy beauty to customers worldwide.

 

GIGABYTE Continues Red Dot & iF Winning Streak with Cutting-Edge Design Across Product Lines

TAIPEI, April 30, 2025 /PRNewswire/ — GIGABYTE, the world’s leading computer brand, continues its award-winning legacy in 2025 by receiving both iF and Red Dot Design Awards for its outstanding product designs across the innovation lineup. This recognition highlights GIGABYTE’s excellence in both performance and aesthetics, while also reaffirming our commitment to making AI innovation accessible to everyone.

GIGABYTE Continues Red Dot & iF Winning Streak with Cutting-Edge Design Across Product Lines
GIGABYTE Continues Red Dot & iF Winning Streak with Cutting-Edge Design Across Product Lines

GIGABYTE motherboards, the B650E AORUS STEALTH ICE, Z890 AERO G, Z890 AI TOP, and TRX50 AI TOP, have been honored with the 2025 iF Design Award for their sleek aesthetics,  DIY-friendly design, and  Ultra Durable™ components . These designs are also recognized for enabling advanced AI computing and fine-tuning, while delivering high performance, scalability, and next-generation connectivity. Notably, the B650E AORUS STEALTH ICE stands out by delivering the world’s first pure white motherboard with a reverse connector, combining minimalist elegance with cutting-edge engineering.

Remarkably, the B650E AORUS STEALTH ICE and TRX50 AI TOP also received recognition from the Red Dot Jury for their aesthetic and innovative design. In addition, several motherboard lineups, X870E AORUS XTREME AI TOP, Z890 AORUS XTREME AI TOP, Z890 AORUS MASTER AI TOP, and Z890 AERO D, earned prestigious honors in the 2025 Red Dot Design Award for their DIY-friendly design and AI integration.

Furthermore, the Red Dot Design Award recognition also extended to GIGABYTE’s PC gaming case, the C500 PANORAMIC STEALTH ICE. The case impressed the jury with its user-centric design, featuring a full-size tempered glass panel for a 270-degree panoramic view, a tool-less panel design, reverse connector support to eliminate cable clutter, pre-installed ARGB fans with built-in ARGB hub, and optimized airflow ensures reliable cooling from the inside out.

GIGABYTE’s award-winning products combine sleek, modern design with engineering precision, demonstrating GIGABYTE’s leadership in creating solutions tailored for gamers, content creators, and professionals, ushering in a new aesthetic era of local AI computing. Discover more about our award-winning products at: GIGABYTE AWARDS.

Photo – https://laotiantimes.com/wp-content/uploads/2025/04/gigabyte_continues_red_dot___if_winning_streak_cutting_edge_design.jpg

IFS sets Guinness World Records™ title for longest static indoor billboard

ITASCA, Ill., April 30, 2025 /PRNewswire/ — IFS, the leading enterprise cloud and Industrial AI software provider, today announces its Guinness World Records™ title. IFS has set a Guinness World Record for “longest static indoor billboard” at Chicago O’Hare International Airport (ORD) – at 304 feet, the billboard is the same length as the Statue of Liberty laid flat. On the heels of the company’s €15 billion valuation, this recognition reflects IFS’s continued momentum in the enterprise software space and increasing demand for Industrial AI.

The installation is noteworthy for its brand campaign prominence in this space. Located in the world’s second-busiest airport, the record-breaking display captures the attention of tens of thousands of travelers each day, spotlighting how IFS.ai is driving transformation across the industries it serves.

Oliver Pilgerstorfer, Chief Marketing Officer at IFS, said: “This World Record is a powerful symbol of the momentum IFS has built, our approach of doing things differently, and setting new industry benchmarks. Whether it’s unlocking topline growth with Industrial AI or enabling organizations to become more sustainable, our AI-powered solutions are helping customers achieve meaningful outcomes that help them grow — and this world record breaking installation makes our mission visible on the biggest of stages.”

Morten Gotterup, President, Clear Channel Outdoor, Airports Division, said: “One of the world’s busiest airports is now home to a world record-setting achievement, and we’re proud to be part of this historic moment with IFS. As we join our partners in setting a new world record on this iconic wall installation at ORD, this milestone not only raises the bar for what’s possible in out-of-home media but also demonstrates how innovative brands like IFS are engaging millions of travelers in memorable — and monumental — ways. We believe this feat of the ‘longest indoor printed billboard’ will inspire advertisers to think even bigger to elevate their brand storytelling in this dynamic airport advertising environment.”

Travelers passing through O’Hare are encouraged to view the record-setting billboard at Terminal 3 and learn more about how IFS.ai is shaping the future.

CONTACT:

For further information, please contact:
IFS Press Contacts:
EUROPE / MEA / APJ:
Adam Gillbe
IFS, Director of Corporate & Executive Communications
Email: adam.gillbe@ifs.com

NORTH AMERICA / LATAM:
Mairi Morgan
IFS, Director of Corporate & Executive Communications
Email: mairi.morgan@ifs.com

Clear Channel Outdoor Contact:
Jason D. King
SVP, Corporate Communications & Marketing
Email: jasondking@clearchannel.com

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HYDROM ADVANCES OMAN’S GREEN HYDROGEN STRATEGY WITH LAUNCH OF THIRD AUCTION ROUND FOR LANDS IN DUQM

MUSCAT, Oman, April 30, 2025 /PRNewswire/ — The Sultanate of Oman has launched its third green hydrogen auction round, marking a new chapter in its strategy to become a leading global hub for green hydrogen production and export. Designed and orchestrated by Hydrom, the third auction offers innovative and flexible opportunities for qualified developers to invest in Oman’s fast-growing hydrogen ecosystem and participate in building a competitive and scalable global green hydrogen economy.

OMAN ADVANCES GREEN HYDROGEN STRATEGY WITH LAUNCH OF THIRD AUCTION ROUND FOR LANDS IN DUQM
OMAN ADVANCES GREEN HYDROGEN STRATEGY WITH LAUNCH OF THIRD AUCTION ROUND FOR LANDS IN DUQM

Building on the success of previous auction rounds, the third round incorporates lessons learned to optimize bidder participation and enhance competitiveness. A land block of up to 300 square kilometers has been offered in Duqm, inviting proposals for projects covering a minimum of 100 square kilometers. Bidders will have flexibility in defining their project footprint within the block, enabling tailored configurations that align with individual development strategies and market requirements. Bidders will benefit from an extended preparation period of nine months from the launch of the Request for Qualification (RFQ) to the bid submission deadline, providing ample time for comprehensive project planning. In addition to producing green hydrogen and its derivatives, developers may also explore the sale of surplus renewable electricity to the national grid, subject to regulatory approvals, maximizing project value and integration into Oman’s wider energy transition framework.

Developers participating in the third round will benefit from Oman’s strong competitive advantages, including access to common-use infrastructure, a stable regulatory framework, and strategic proximity to key demand centers in Europe and Asia. Oman’s comprehensive energy transition efforts also include the development of a dedicated 2,000-kilometer hydrogen pipeline as well as the establishment of the world’s first liquid hydrogen export corridor linking Oman to the Netherlands and Germany and onwards to Europe.

Oman’s has awarded eight large-scale green hydrogen projects in Duqm and Dhofar through two previous rounds, securing over USD 49 billion in investment commitments targeting a combined production capacity of over 1 million tons per annum of green hydrogen by 2030. These projects, powered by more than 30 GW of renewable energy, position Oman among the most advanced and investment-ready hydrogen ecosystems globally.

The auction process commenced with the release of the RFQ. Qualified bidders will be invited to submit proposals in early 2026, with awards expected thereafter. Bidders wishing to participate are encouraged to visit www.hydrom.om for details.

Minesto features in internationally broadcast documentary, ‘Engineering Tomorrow’

GOTHENBURG, Sweden, April 30, 2025 /PRNewswire/ — Leading ocean energy developer, Minesto, features in a new internationally broadcast documentary series `Engineering Tomorrow’. Minesto’s pioneering underwater kite technology is showcased in the `Ocean Power’ episode, selected as one of a few tidal energy technologies to be showcased.

From SVT Play – “The ocean’s tides could provide a fifth of the world’s electricity, and tidal power is more reliable than solar or wind power. But the harsh conditions make it difficult to use machines. Some visionaries have created extraordinary inventions, from an underwater kite to a ship equipped with large rotor blades. If successful, these machines could provide clean, reliable energy to coastal communities around the world.”

The series is currently available via the following media channels, and will be broadcast in more countries around the world soon. 

SVT Play, in Sweden – svtplay.se/2-havens-outnyttjade-kraft 

Scheduled to be broadcast on Kunskapskanalen:
Wednesday 30 April, 20.30
Friday 2 May, 17.30
Saturday 3 May, 19.15
Tuesday 6 May, 23.35

SBS, in Australia – sbs.com.au/engineering-tomorrow 

For additional information please contact

Cecilia Sernhage, Chief Communications Officer
+46 735 23 71 58
ir@minesto.com 

About Minesto

Minesto is a leading marine energy technology company with the mission to minimise the global carbon footprint of the energy industry by enabling commercial power production from the ocean.

Minesto’s award winning and patented product is the only verified marine power plant that operates cost efficiently in areas with low-flow tidal streams and ocean currents.

With more than €45 million of awarded funding from the European Regional Development Fund through the Welsh European Funding Office, European Innovation Council and InnoEnergy, Minesto is the European Union’s largest investment in marine energy to date.

Minesto was founded in 2007 and has operations in Sweden, the Faroe Islands, Wales and Taiwan. The major shareholders in Minesto are BGA Invest and Corespring New Technology. The Minesto share (MINEST) is traded on Nasdaq First North Growth Market. Certified Adviser is G&W Fondkommission.

Read more about Minesto at minesto.com

Press images and other media material is available for download via minesto.com/media

Financial information including reports, prospectuses and company descriptions are available in Swedish at minesto.com/investor.

This information was brought to you by Cision http://news.cision.com

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The Technological Empowerment of Olympic Legacy: Sustainable Development Paths of Beijing, Paris, and Los Angeles

BEIJING, April 30, 2025 /PRNewswire/ — At the 2024 Paris Olympics promoted by including France Tourism Development Agency along the Seine River, global audiences witnessed a fantastical night where reality and virtuality intertwined: the moment when athletes cruised on boats, the reflection of the golden Eiffel Tower vines in the river, and visitors waving their arms to trigger exclusive virtual fireworks.

This opening ceremony without walls embodies the symbiosis of technology and cultural heritage—ranging from Beijing Winter Olympics’ industrial legacy at the “Big Air Shougang“, to Paris Olympics’ multi-dimensional tourism economic transformation, and the future sustainable development route of Los Angeles Olympics. The Olympic movement is experiencing a cognitive shift from a “tool for event efficiency” to a “medium for cultural heritage transmission”. These innovations confirm a shared understanding: the symbiotic relationship between technology and the Olympics continues to deepen.

The core challenge for future Olympics is to integrate technological innovation that not only enhances event efficiency but also serves as a bridge for the transmission of cultural heritage.

Beijing 2022: From “Event Landmark” to “Cultural Tourism IP”—The Second Life of Olympic Heritage

The International Olympic Committee defines Olympic legacy as long-term benefits created by the Olympic Games, encompassing both tangible assets like venue facilities and intangible values such as cultural identity. As the first Winter Olympics to systemically plan legacy management after the publication of the Olympic Agenda 2020, Beijing 2022 broke the limitations of hardware construction and explored the integration of cultural heritage and urban renewal. As Liu Xinghua, Director of the Heritage Management Office of Beijing Winter Olympic Organizing Committee, stated, “Initially, people focused mainly on hardware facilities, but later they realized that the Olympics could also bring intangible legacies”.

After the 2022 Beijing Winter Olympics, numerous Olympic venues, with the “Big Air Shougang” as the centerpiece, continued to generate economic vitality through “cultural IP activation + digital technology empowerment.”

As the first Winter Olympic venue to remain permanently after the games, the “Big Air Shougang“, combining its “Dunhuang Flying Apsaras Ribbon” design with industrial heritage, transformed into a year-round operating space. In winter, it hosts professional training and ice and snow experiences, and in summer, it becomes an extreme sports park. It also hosts commercial events and cultural entertainment, stimulating diversified sports economic development in the Shougang Park and the western part of Beijing. The venue has become a model for industrial area revival and has helped Shougang Park become a new landmark for the revitalization of the capital city in the new era.

The National Speed Skating Oval “Ice Ribbon” and Winter Olympic venues in Yanqing and Zhangjiakou further utilize their existing facilities and the Olympic brand value to inherit and optimize Winter Olympic venue legacy. They continue to host high-level ice and snow events and grassroots ice and snow activities, aiming to create a “Beijing-Tianjin-Hebei Ice and Snow Sports Destination,” achieving the repeated, comprehensive, and long-term utilization of venues and parks.

According to data, the Winter Olympics led to approximately 346 million Chinese people participating in ice and snow sports. The China Tourism Research Institute predicts that leisure tourism revenue in the 2024-2025 ice and snow season is expected to exceed 720 billion yuan. The typical case of technological empowerment, “Big Air Shougang“, has also become a cultural landmark, evolving into an industrial heritage learning site and extreme sports experience venue.

Photo
Photo

Paris 2024: Technology Empowering Olympic Legacy and Driving Sustainable Tourism Economic Transformation

The Paris 2024 Olympic Games have catalyzed the formation of a new tourism economic ecosystem for France and surrounding countries. Traditional tourist destinations such as Paris and Nice continue to attract large numbers of visitors, while some previously less-visited cities that have been granted event hosting rights have now become new tourist hotspots. This diversification of the tourism landscape not only alleviates the reception pressure on popular cities but also offers visitors more varied choices and experiences.

Coinciding with the 60th anniversary of ChinaFrance diplomatic relations and the China-France Cultural Tourism Year, Atout France (the French Tourism Development Agency) created the “Olympic Journey” special Chinese-language webpage. This platform provides the latest information, guides, and itinerary planning for Chinese visitors to France during the Olympic season, including tips on visiting classic Olympic venues, exploring the Olympic torch relay route, and discovering trendy activities in the major host cities of the Games.

By focusing on keywords such as “2-hour train travel” and “sustainable tourism”, the “User Behavior Data Mining and Analysis System” tracks tourist search preferences, consumption habits, and itinerary feedback, building a dynamic user profile database to accurately identify tourists’ demands for “slow travel” and “cultural immersion”. The “Personalized Travel Route Intelligent Planning and Recommendation Service Platform” then uses these insights, along with France’s transportation network, cultural heritage density, and sustainability indices, to generate thematic itineraries that balance efficiency with depth.

The coordinated application of these two systems has enabled the creation of several customized itineraries for visitors to France, successfully matching China’s tourists’ preferences with lesser-known destinations such as Provence’s countryside and the Loire Valley castles. For example, cycling routes from the Burgundy vineyards to Michelin-starred restaurants for food lovers, or family-friendly slow travel plans along the southern French coast, have helped boost employment in surrounding regions and stimulate economic growth.

The French Center for Sports Law and Economics (CDES) predicts that the tourism industry of the Ile-de-France region alone could generate revenues ranging from 201 million to 1.236 billion euros during the Olympic cycle. Li Xiaolou, Media Officer of Atout France in China, added, “By leveraging the power of technology, we drive innovation in the industry, continuously optimizing the service experience in ChinaFrance cultural tourism and promoting the digital transformation of ChinaFrance tourism cooperation, creating mutual economic benefits”.

Los Angeles 2028: A Path to Sustainable Development Through Technology and Cultural Heritage

As the next Olympics after Paris, focusing on sustainability, Los Angeles plans to utilize existing facilities or renovate existing Olympic venues to respond positively to the International Olympic Committee’s sustainable development initiatives. Existing venues such as the Los Angeles Convention Center, SoFi Stadium, Kia Forum, Rose Bowl Stadium, and Long Beach Arena already host various events, which will provide adequate venue support for the 2028 Los Angeles Olympics, making it more practical in terms of sustainability.

As a typical industrial city, Los Angeles has rich industrial heritage and a strong film culture background. These unique resources are also enough to become the filed of deep empowerment of the “User Behavior Data Mining and Analysis System” and the “Personalized Travel Route Intelligent Planning and Recommendation Service Platform”.

For instance, by using the “User Behavior Data Mining and Analysis System,” Los Angeles can analyze global visitors’ search keywords (such as “Hollywood Olympic link”), consumption preferences (e.g., family travel share and demand), and social media interaction data to construct a dynamic demand map, predict peak tourist flows, and optimize service configurations.

In addition to industrial heritage reuse, Los Angeles can integrate its unique film culture into the Olympic experience, creating more creative and entertaining Olympic events. Through the “Personalized Travel Route Intelligent Planning and Recommendation Service Platform”, tourists can be intelligently guided on routes such as the “Centennial Olympic Corridor”, which connects Rose Bowl Stadium (Olympic venues from 1932/1984) to SoFi Stadium (2028 new event venue), or the “Dream Journey” through Hollywood Universal Studios to the filming location of La La Land at Hermosa Beach. These themed routes will blend the cultural display of the Olympics with Los Angeles’ film and industrial features, offering global audiences a brand new visual feast. This not only drives the city’s sustainable development but also provides visitors with new cultural and historical experiences.

Conclusion

From Beijing to Paris to the upcoming Los Angeles Olympics, the fusion of technology and culture is gradually reshaping the face of the Olympic Games. Future Olympics will not only be arenas for sports competitions but will also serve as global stages for innovation—where technology drives the transformation of cultural tourism, and culture in return enhances the deepening of technology. Olympic heritage will thus transcend physical boundaries and become a digital memory shared by humanity. When Los Angeles takes the torch, it will carry not only the spirit of competition but also a global answer to the question of how “technology can sustain civilization”.