Lotteria is a leading business in Korea that has been writing the history of the domestic fast food industry through ceaseless business innovation, aggressive investments, and new product development.
The restaurant chain continues to work to please customers by developing menus that suit the local palate, ad designing sophisticated stores that keep up with the quickly changing trends and demands.
The restaurant chain is now in the process of transforming from a fast food restaurant into a cafe-style environment, attempting a bold change to build a new image as a Quick Service Restaurant.
Lotteria was founded in South Korea in 1979. The chain soon expanded to Vietnam, Indonesia, Cambodia, Myanmar, and now Laos.
Lotteria has captured the taste buds of domestic customers by combining traditional fast food concepts with a touch of Korean flavor. The restaurant continues to meet the diverse needs of customers by maintaining quality while offering more than just hamburgers, including side menu items such as chicken, and a wide range of desserts and coffee.
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The first store in Vientiane was very well received by local people and is especially popular among teenagers.
“A wider range of chicken dishes have been offered for the menu in Laos, and as Lotteria is a Korean brand, we have had a good response to our Korean chicken, which is sweet and spicy. We also introduced our signature burger, the Bulgogi Burger,” said a Lotteria representative.
“We opened the second branch in Dongdok because our brand tends to be popular among the youth and among young families. Dongdok is a new residential area and also home to the National University,” she continued.
Lotteria plans to open 14 branches throughout Laos over the next five years.