Metas’ paid verification is now available across the US following the announcement from Meta CEO, Mark Zuckerberg, last Friday.
After initially being available exclusively in Australia and New Zealand, the subscription service that lets users add the coveted blue check mark to their Instagram and Facebook accounts for a monthly charge of USD 11.99 on the web and USD 14.99 on the phone has officially arrived in the US.
“You can get a badge, proactive impersonation protection, and direct access to customer support,” said Mark Zuckerberg upon announcing the feature in the Meta Channel on Instagram.
According to The Verge, the US version of Meta Verified, however, will not increase an account’s visibility and reach as it does in the Australian and New Zealand version.
“We heard feedback that how this piece of the offering worked was causing confusion, so we’re taking the time to further explore its value and learn before we consider expanding this component outside Australia and New Zealand,” Meta spokesperson Paige Cohen told The Verge.
To join the subscription service, users must be at least 18 years old and complete the verification process, which involves providing a government-issued photo ID and activating two-factor authentication.
Additionally, unless they are willing to repeat the verification procedure, Meta Verified members will be unable to change their profile name, photo, username, or date of birth.
Meta has not announced when the service will be available globally.