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Tradeify Announces Partnership with UFC Legend, Israel Adesanya

  • Adesanya joins Tradeify as Global Brand Ambassador
  • Announcement comes ahead of the UFC icon’s return to the octagon against Joe Pyfer at UFC Seattle on March 28
  • Partnership marks the second chapter of Tradeify’s Champion Mindset campaign

MIAMI, Jan. 23, 2026 /PRNewswire/ — Tradeify, the global trader evaluation platform, today announces a long-term partnership with UFC legend and two-time middleweight champion Israel Adesanya, who joins the brand as its new Global Brand Ambassador.

 

The Champion Mindset, Chapter II: Adaptability with Israel Adesanya

The partnership represents the second chapter of Tradeify’s Champion Mindset campaign, which celebrates the attributes required to succeed at the highest level — both in elite sport and in the financial markets.

As a two-time UFC middleweight champion, Adesanya is a natural fit for The Champion Mindset campaign. Nicknamed “Stylebender”, he is widely regarded as one of the most technically gifted and intelligent competitors in the sport’s history. His ability to think quickly, adapt strategy in real time and make split-second decisions under intense pressure mirrors the mindset required of successful traders around the world.

With a global fanbase spanning key markets including North America, the partnership enables Tradeify to connect with new audiences worldwide. As part of Tradeify’s mission to make trading more accessible, the brand will activate a series of MMA-themed initiatives, including an exclusive giveaway ahead of Israel’s comeback fight versus Joe Pyfer on March 28.

The collaboration comes at a pivotal moment in Adesanya’s career, as he prepares to return to the octagon and build on his legacy as one of mixed martial arts’ all-time greats. It also serves to strengthen Tradeify’s association with dominant global sports stars, following the announcement of its partnership with 2026 PDC World Darts Champion Luke Littler late last year.

Brett Simberkoff, Founder and CEO, Tradeify: “We are so excited to partner with Israel Adesanya. We’ve followed his career over the years and we’re now proud to support him as an official partner. There are few athletes who embody The Champion Mindset campaign as well as he does. Intelligence, adaptability, and strategic thinking have defined his career at the very top of the sport, and we’re proud to join him as he begins his journey back to where he belongs – the top of the middleweight division.”

Israel Adesanya, Tradeify Global Brand Ambassador: “I’m always looking for partners who match my ambition and understand what it takes to achieve sustained success at the highest level. Tradeify shares that mindset and I’m excited to join The Champion Mindset campaign and have them in my corner as I return to the octagon in Seattle.”

About Tradeify

Tradeify is a global trader evaluation platform that enables retail traders to demonstrate their abilities in simulated market environments and qualify for performance-based rewards. By removing high upfront costs, Tradeify makes trading more accessible for individuals looking to prove their skills and scale responsibly. The platform offers fast, transparent payouts and has paid out more than $120 million to traders worldwide.

Through a combination of proprietary technology, trader education, and an active global community, Tradeify supports independent traders in building disciplined, professional trading careers.

Learn more at tradeify.co/thechampionmindset

Israel Adesanya becomes the Global Brand Ambassador for Tradeify
Israel Adesanya becomes the Global Brand Ambassador for Tradeify

 

Video – https://mma.prnasia.com/media2/2867513/Tradeify_Champion_Mindset.mp4

 

Bybit and Block Scholes Find Crypto Derivatives Mostly Unfazed by Greenland Tensions and JGB Yield Shock

DUBAI, UAE, Jan. 23, 2026 /PRNewswire/ — Bybit, the world’s second-largest cryptocurrency exchange by trading volume, has released the latest Bybit x Block Scholes Crypto Derivatives Analytics report examining how recent geopolitical and interest rate shocks have shaped risk sentiment across digital asset markets.

Key findings:

  • Global risk sentiment weakened sharply following macro shocks.
  • Crypto prices declined but avoided disorderly selloffs.
  • Market leverage remains significantly lower than past peaks.
  • Implied volatility rose mainly in the near term.
  • Ethereum staking activity continues to expand.

The report notes that renewed tariff tensions between Europe and the United States related to Greenland, alongside a sudden spike in Japanese government bond (JGB) yields, weighed heavily on global markets over the past week. The outsized move in JGBs, which coincided with notable shifts in longer-dated U.S. Treasury yields, pressured risk assets broadly, including cryptocurrencies.

Bitcoin retreated from near $97,000 to lows around $87,000, while Ethereum fell from approximately $3,300 to about $2,800 before both assets recovered modestly. Despite the sharp macro-driven repricing, crypto markets remained relatively orderly compared with recent liquidation episodes.

A key factor behind this resilience has been the notable decline in leverage since the October 2025 liquidation cascade. Bitcoin perpetual futures open interest fell by close to $400 million over the past 24 hours, while aggregate open interest across major altcoins remains well below pre-October levels, reducing the risk of forced selling.

Derivatives positioning shows little evidence of widespread panic. Implied volatility rose primarily at short-dated maturities, reflecting heightened near-term uncertainty, while mid- and longer-dated tenors saw only modest increases. Overall volatility continues to trend lower from its late November 2025 highs.

“Cryptos are rebounding slightly after the Greenland and JGB scares earlier this week, refusing to capitulate despite the sudden deterioration in the macro environment,” said Han Tan, Chief market analyst at Bybit Learn. “Notably subdued leverage in the system likely capped the recent selloff, even as derivatives are not showing a marked increase in bearish positioning or a meaningful pickup in implied volatility.”

The report also highlights continued growth in Ethereum staking despite the unsettled macro backdrop. Increased institutional participation and applications for staking-enabled exchange-traded products are supporting demand, even as rising total stake has pushed staking yields below 3 percent.

Overall, the findings suggest that structural shifts in crypto market positioning have helped absorb macro-driven shocks, allowing digital asset markets to respond in a more measured and stable manner.

The full Bybit x Block Scholes report is available for download.

#Bybit / #CryptoArk / #BybitLearn

About Bybit

Bybit is the world’s second-largest cryptocurrency exchange by trading volume, serving a global community of over 80 million users. Founded in 2018, Bybit is redefining openness in the decentralized world by creating a simpler, open and equal ecosystem for everyone. With a strong focus on Web3, Bybit partners strategically with leading blockchain protocols to provide robust infrastructure and drive on-chain innovation. Renowned for its secure custody, diverse marketplaces, intuitive user experience, and advanced blockchain tools, Bybit bridges the gap between TradFi and DeFi, empowering builders, creators, and enthusiasts to unlock the full potential of Web3. Discover the future of decentralized finance at Bybit.com.

For more details about Bybit, please visit Bybit Press

For media inquiries, please contact: media@bybit.com

For updates, please follow: Bybit’s Communities and Social Media

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Tatu Coffee wins top Kenya quality awards

TATU CITY, Kenya, Jan. 23, 2026 /PRNewswire/ — Tatu Coffee Estates Limited has been awarded 1st and 3rd place in the Washed Arabica Category at the National Taste of Harvest Kenya 2025–2026 Awards, the country’s most prestigious competition for coffee quality.

From left: Mr. James Wanjohi, Director in charge of State Corporations, presents the 1st and 3rd Place awards in the Washed Arabica Category to John Sathya, CEO, Tatu Coffee Estates Limited; Faith Karimi, General Manager, Oaklands Coffee Marketing Limited;and Simon Nyamu, Chief Liquorer, Tatu Coffee Estates Limited, during the National Taste of Harvest Kenya 2025–2026, the country’s most prestigious coffee quality competition. Tatu Coffee is owned by Rendeavour, the developer of Tatu City Special Economic Zone.
From left: Mr. James Wanjohi, Director in charge of State Corporations, presents the 1st and 3rd Place awards in the Washed Arabica Category to John Sathya, CEO, Tatu Coffee Estates Limited; Faith Karimi, General Manager, Oaklands Coffee Marketing Limited;and Simon Nyamu, Chief Liquorer, Tatu Coffee Estates Limited, during the National Taste of Harvest Kenya 2025–2026, the country’s most prestigious coffee quality competition. Tatu Coffee is owned by Rendeavour, the developer of Tatu City Special Economic Zone.

The Washed Arabica category is widely regarded as the most competitive in the country, reflecting Kenya’s long-standing global reputation for premium specialty coffee. This dual recognition affirms Tatu Coffee’s position among Kenya’s leading producers and highlights the strength of its estate-based farming and processing model.

Tatu Coffee has more than 6,500 acres of coffee estates owned by Rendeavour, the developer of Tatu City Special Economic Zone, whose long-term investment strategy supports world-class agricultural practices and sustainable urban development. The scale of the estates allows Tatu Coffee to maintain full control over quality while producing volumes ideal for international specialty markets.

John Sathya, CEO of Tatu Coffee Estates, said, “For decades, Kenyan coffee has been known globally for its exceptional quality. Winning first and third place in the Washed Arabica category demonstrates that Tatu Coffee’s farming and processing approach delivers consistent, internationally competitive results. This recognition validates our teams’ work and our commitment to producing world-class Kenyan coffee while creating meaningful impact for our people and communities.”

The award-winning coffees were selected from Tatu Coffee’s regular production, demonstrating that the quality recognised by the judges is consistent rather than limited to special or experimental selections. The international jury praised the coffees for their complex notes of orange blossom, red berries, marmalade, and jam, highlighting the layered clarity, balance, bright acidity, and sweetness, which increased with extraction time.

Tatu Coffee focuses exclusively on the specialty coffee segment, supplying premium washed Arabica to roasters and buyers in Europe, the United States, the Middle East, and Asia-Pacific. The company serves discerning markets that value origin-driven quality rather than commodity-grade coffee.

The award underscores Tatu Coffee’s contribution to Kenya’s rural economy. Its estates provide thousands of permanent and seasonal jobs, generating significant employment and income in coffee-growing communities. This investment supports livelihoods, contributing to the resilience of Kenya’s coffee sector at a time when national coffee production has faced long-term decline.

All Tatu Coffee estates are Rainforest Alliance certified, with sustainability embedded across operations through water recycling, reforestation, ecosystem conservation, responsible waste management, and worker welfare initiatives. For green coffee sales and partnerships, contact info@tatucoffee.com.

 

ViewSonic Unveils Industry’s First Android 16-Powered Interactive Displays and Education Ecosystem Innovations at Bett 2026

LONDON, Jan. 23, 2026 /PRNewswire/ — ViewSonic Corp., a leading global provider of visual and EdTech solutions, has showcased two new ViewBoard® series at Bett 2026, marking the industry’s first Android 16-powered interactive displays for education. Designed for fast responsiveness and reliable everyday use across modern academic spaces, both EDLA-certified series feature advanced 64-point multi-touch technology, as well as built-in ambient light and PIR motion sensors that support improved energy efficiency. In addition to the global hardware debut, ViewSonic has also presented its latest education software advancements, reinforcing its integrated ecosystem for both K–12 and higher education institutions.

ViewSonic showcases its Education Ecosystem at Bett 2026
ViewSonic showcases its Education Ecosystem at Bett 2026

“To deliver a trusted and reliable ecosystem that institutions can trust over the long term, ViewSonic remains focused on advancing products and solutions to keep pace with the needs of teaching and learning,” said Dennis Lin, General Manager of ViewSonic Education Solutions. “In response to educators’ expectations for secure and future-ready classroom technology, we are introducing the new ViewBoard series powered by the latest operating system. At Bett, we are also highlighting real-world school implementations to demonstrate how ViewSonic helps institutions improve teaching workflows and everyday learning experiences.”

Introducing the Newest ViewBoard Series

The EDLA-certified ViewBoard IFP35-1 Series* and ViewBoard IFP41-1 Series*, powered by Android 16, deliver precise and intuitive interaction through 64-point multi-touch technology and palm rejection. Built-in ambient light and PIR motion sensors support sustainability by automatically adjusting screen brightness and powering the display on when the classroom is in use and off when unoccupied.

The IFP41-1 Series is an advanced model optimized for discussion-based and collaborative learning. Featuring a complete speaker system with a subwoofer and microphone to support clearer communication and richer audio, together with Write Away instant annotation, the display supports seamless, real-time collaboration that enhances classroom interaction. With availability in five wide sizes ranging from 55 to 98 inches, the IFP41-1 Series supports diverse teaching space configurations across higher education, including lecture halls, seminar rooms, and hybrid learning spaces.

Powering Education Through Integrated Software and Ecosystem Innovations

Both of ViewSonic’s latest interactive display series are powered by the newly enhanced myViewBoard digital whiteboarding software, featuring a redesigned interface, real-time collaboration tools, Participate Mode for student engagement, and built-in accessibility features. The platform supports flexible lesson planning and seamless content integration across different formats and devices, allowing educators to easily adapt their teaching workflows.

At Bett 2026, ViewSonic has also showcased its scalable Education Ecosystem by combining myViewBoard with AirSync for seamless wireless casting and Manager for centralized IT control. Together, these solutions enable diverse deployment across classrooms and campus settings, helping institutions streamline teaching workflows and device management.

Real-World Deployments Across Primary, Secondary, and Higher Education

ViewSonic’s integrated solutions are already being deployed in real-world learning environments. Education institutions in the UK are adopting these solutions across diverse settings:

Visit ViewSonic at Booth #NK20, ExCel London by January 23 to experience first-hand how its scalable Education Ecosystem is being applied across classrooms and campuses. For more information, see ViewSonic’s Bett 2026 event page: https://www.viewsonic.com/uk/bett2026.

*Product availability may vary by region. Select models are expected to become available from Q2 to Q3 2026.

About ViewSonic 

Founded in 1987 and headquartered in Brea, California, ViewSonic is a leading global provider of visual solutions for the education, business, and consumer markets, with a presence in over 100 countries. Driven by the mission to transform education, workplaces, and lives, the company delivers a unified ecosystem of innovative hardware, software, and services that integrates seamlessly with the platforms, tools, and partners customers trust. Its product portfolio includes monitors, projectors, interactive displays, LED displays, commercial displays, video conferencing systems, and industrial solutions. Complementing its hardware is a robust suite of software offerings—including myViewBoard, ClassSwift, TeamOne, Manager, and AirSync—featuring AI-powered tools for collaboration, device optimization, and management. By empowering creativity, collaboration, and lifelong learning, ViewSonic supports customers at every stage in achieving their business and sustainability goals, creating a lasting impact and helping people everywhere connect with purpose—and See the Difference. Learn more at www.viewsonic.com.

ViewBoard IFP35-1 Series with Android 16 demonstrates rich and interactive teaching content using myViewBoard
ViewBoard IFP35-1 Series with Android 16 demonstrates rich and interactive teaching content using myViewBoard

Elvira Dyangani Ose Appointed Artistic Director of the Second Edition of Public Art Abu Dhabi Biennial

ABU DHABI, UAE, Jan. 22, 2026 /PRNewswire/ — The Department of Culture and Tourism – Abu Dhabi has appointed Elvira Dyangani Ose as Artistic Director of the Public Art Abu Dhabi Biennial to curate its second edition which opens in the autumn of 2026 and runs into 2027.

 

Elvira Dyangani Ose. Photographed by Emma Rahmani. Courtesy of Art Basel
Elvira Dyangani Ose. Photographed by Emma Rahmani. Courtesy of Art Basel

 

Building on the success of the inaugural edition that opened in 2024, the next edition of the Public Art Abu Dhabi Biennial, under Dyangani Ose’s direction, will transform Abu Dhabi once again into an emirate-wide celebration of public art, culture and community.

The much-lauded inaugural edition of Public Art Abu Dhabi Biennial, which exhibited throughout Abu Dhabi and Al Ain, ran from 15 November 2024 to 30 April 2025. The biennale featured site-specific installations by artists from the UAE and around the world, many of which were then acquired to remain as permanent public works including pieces by Kader Attia, Superflex, Nathan Coley, Wael Al Awar, Farah Al Qassimi and Shaikha Al Ketbi.

Elvira Dyangani Ose currently serves as Director of the MACBA, Museu d’Art Contemporani de Barcelona. Previously, she was Director and Chief Curator at The Showroom in London. Among other initiatives, she has held the roles of Curator of the eighth Gothenburg International Biennial for Contemporary Art, Senior Curator at Creative Time, and Curator of International Art at Tate Modern. She sat on the Advisory Council of Tate Modern and was a member of the Thought Council of Fondazione Prada, for whom she curated numerous exhibitions. She currently sits on the recently appointed Board of CIMAM – International Committee for Museums and Collections of Modern Art.

Her curatorial projects, multidisciplinary in nature, reflect critically on the narration of history as a participatory experience, the traces of collective representation in public space, and the recovery of non-Western narratives and epistemologies. Her recent projects include Project a Black Planet – The Art and Culture of Panafrica (co-curated, 2024 – 2027), Coco Fusco. I Learned to Swim On Dry Land (2025) and Goshka Macuga’s Miu Miu Tales and Tellers (convenor, 2024 – 2025).

Dyangani Ose holds a degree in Art History from the Universitat Autònoma de Barcelona. She is a doctoral candidate in Visual Studies at Cornell University in New York, where she earned a Master of Arts. She has a Diploma of Advanced Studies in Theory and History of Architecture from the Universitat Politècnica de Catalunya. She taught at Goldsmiths College as a specialist in Museology, Curating, Black Studies, and Contemporary African Art.

Further details and dates relating to the second edition of Public Art Abu Dhabi Biennial will be announced in due course.

Notes To Editors

About Public Art Abu Dhabi

Public Art Abu Dhabi is the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi)’s initiative under its ongoing commitment to commissioning public art for the emirate. Integral to this initiative is its community engagement efforts. The initiative advances the creative legacy, cultural infrastructure, liveability, and wellbeing of the UAE capital’s residents through placemaking and collective memory. Public Art Abu Dhabi presents the Public Art Abu Dhabi Biennial along with Manar Abu Dhabi.

For more information please visit: paad.ae 

About the Department of Culture and Tourism – Abu Dhabi:

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) drives the sustainable growth of Abu Dhabi’s culture and tourism sectors and its creative industries, fuelling economic progress and helping to achieve Abu Dhabi’s wider global ambitions.

By working in partnership with the organisations that define the emirate’s position as a leading international destination, DCT Abu Dhabi strives to unite the ecosystem around a shared vision of the emirate’s potential, coordinate effort and investment, deliver innovative solutions, and use the best tools, policies and systems to support the culture and tourism.

DCT Abu Dhabi’s vision is defined by the emirate’s people, heritage and landscape. We work to enhance Abu Dhabi’s status as a place of authenticity, innovation, and unparalleled experiences, represented by its living traditions of hospitality, pioneering initiatives and creative thought.

For more information about the Department of Culture and Tourism – Abu Dhabi and the destination, please visit: dct.gov.ae and abudhabiculture.ae

Hydrexia to Provide Hydrogen Application Solution to Toyota

SIDNEY, Jan. 22, 2026 /PRNewswire/ — Hydrexia Pty Ltd, the wholly owned subsidiary of Hydrexia Holding Limited (Hydrexia), a leading hydrogen technology solution provider, announced today that it has secured an order to provide The Toyota Motor Corporation Australia Ltd (TMCA) with a number of relocatable hydrogen refuelling stations (RHRSs) to support hydrogen-powered fuel cell electric vehicles in the Australian market.

The agreement covering the supply, operation and maintenance of refuelling equipment expands on previous successful collaboration between Hydrexia and Toyota and follows the successful deployment of refuelling stations to UMW Toyota in Malaysia and Toyota Philippines. Hydrexia is proud to continue its support for Toyota’s leadership and significant commitment towards decarbonisation in the mobility sector.

“Australian consumers will continue to benefit from a wider choice of vehicles and technologies, which requires ongoing market leadership in driving this change and TMCA has shown its commitment to making this a reality,” said Ashley Mills, the managing director of Hydrexia Pty Ltd.  “Hydrexia is proud offer the necessary infrastructure and support to enable this change”.  “We are highly appreciative of the trust TMCA has placed in Hydrexia to match its customer service commitments,” Mills added.

Hydrexia has rapidly expanded its international business operation across Southeast Asia, Europe, the U.S., and Australia. This latest project represents yet another significant step in Hydrexia’s growing presence in the Australian hydrogen market over the past 12 months.

About Hydrexia

Hydrexia Holding Limited is a leading integrated hydrogen technology solution provider in China with global reach. The company specializes in providing technology solutions for hydrogen production, storage, transportation, and end-use applications. Leveraging its solid R&D capabilities and industry-leading technology, Hydrexia aims to effectively address the technology and application needs across the global hydrogen industry value chain.

Deltek Global Partner Awards Recognize Partners Driving Measurable Customer Outcomes

Honorees span government contracting, architecture, engineering, consulting, and professional services industries, driving innovative and mission-critical results worldwide

HERNDON, Va., Jan. 22, 2026 /PRNewswire/ — Deltek, the intelligent platform for project-based businesses, today announced the winners of this year’s Deltek Global Partner Awards, recognizing partners that have demonstrated exceptional performance, innovation, and customer impact across its global network.

The annual awards celebrate organizations of all sizes that collaborate with Deltek to help project-based businesses modernize operations, improve outcomes, and deliver mission-critical work with greater confidence. This year’s honorees reflect excellence across key industries, including government contracting, architecture and engineering, consulting, and professional services.

Celebrating Excellence in the Deltek Partner Ecosystem

The Deltek Global Partner Awards honor organizations that collaborate with Deltek to significantly contribute to customer success and the broader project-based business community. Recipients are evaluated based on:

  • Customer outcomes and testimonials
  • Innovation and product adoption
  • Business growth and performance metrics
  • Thought leadership and market influence

2025 Deltek Global Partner Awards

  • Collaboration Partner of the Year: Infotek
  • Rising Star Partner of the Year: CrunchTech
  • Innovation Partner of the Year: Silversoft
  • Services Partner of the Year: Baker Tilly
  • Cloud Migration Partner of the Year: Infotek
  • International Partner of the Year: Silversoft
  • Government Contracting Resell Partner of the Year: PCI
  • Deltek Resell Partner of the Year: Full Sail Partners
  • Marketplace Partner of the Year: Vroozi

“Across government contracting, architecture and engineering, consulting, and professional services, the Deltek partner ecosystem is helping our customers modernize how they deliver projects while continuously raising the bar,” said Mike Byrd, Vice President, Global Partners and Alliances at Deltek. “Our work wouldn’t be possible without these incredible partners and their remarkable achievements. Together with this vibrant community, we’re innovating to deliver measurable outcomes so that project-based businesses worldwide can run mission-critical projects with greater speed, clarity, and control.”

Recognizing Outstanding Partners

Deltek’s partner network plays a critical role in helping organizations transform operations and maximize their business potential. This year, the awards spotlight partners who excelled in:

  • Solution delivery
  • Customer service and support
  • Industry leadership
  • Innovation in project-based software

Benefits of the Deltek Partner Ecosystem

Deltek partners gain access to a comprehensive set of enablement resources designed to accelerate growth and enhance customer value, including:

  • Training and Enablement: In-depth education, certifications, and continuous learning
  • Advanced Tools: Access to Deltek platforms, tech innovations, and integration resources
  • Go-to-Market Support: Co-selling, joint marketing, and lead-generation opportunities
  • Global Community: Knowledge sharing, networking, and international visibility
  • Exclusive Insights: Early access to product updates, industry trends, and best practices

This ecosystem empowers partners to deliver high-impact solutions and stand out as trusted advisors in their industries.

About Deltek

Deltek is the intelligent platform that powers the project lifecycle—from ERP and accounting to project bidding, planning, delivery, and analysis. Trusted by 30,000 organizations across government contracting, aerospace and defense, architecture and engineering, construction, and consulting, Deltek delivers the speed, clarity, and control needed when the stakes are high. Learn more at www.deltek.com.

CONTACT: press@deltek.com 

BestQool Reveals Black Friday Consumer Trends: Flexibility and Performance Shape Red Light Therapy Purchases

NEW YORK, Jan. 22, 2026 /PRNewswire/ — As red light therapy continues to integrate into everyday wellness routines, Black Friday 2025 provided insight into evolving consumer behavior.

Sales of BestQool’s red light panel lights, represented by the BQ60 and Pro300, maintained strong growth during Black Friday 2025, demonstrating that panel lights remain a highly competitive category driving growth in red light therapy.
Sales of BestQool’s red light panel lights, represented by the BQ60 and Pro300, maintained strong growth during Black Friday 2025, demonstrating that panel lights remain a highly competitive category driving growth in red light therapy.

BestQool‘s analysis of its Black Friday sales data indicates solid year-over-year growth in North American and European markets, along with gradual shifts in consumer preferences toward device form factor, usage flexibility, and performance—reflecting changing purchase considerations at the end of 2025.

Key consumer trends in red light therapy

Mobility Solutions Become Key Consideration in Red Light Therapy

The Mobile stand designed by BestQool is to accommodate large panel lights of various sizes from most brands; with a simple, sturdy mounting structure and an integrated caster system, it significantly improves the mobility of panel lights. During BestQool’s 2025 Black Friday promotion, orders for Mobile stand increased eightfold in total order share compared with 2024. This growth reflects a growing awareness among consumers of the awkward and impractical experience of using large panel lights in home environments.

Wearable Formats Gain Share at Comparable Budget Levels

BestQool’s Redot series focuses on delivering red light sessions through belt and mat form factors, including the Redot S for abdominal use, the larger Redot M suitable for the neck, shoulders, or lower back, and the half-body-sized Redot L. During Black Friday 2025, while being promoted alongside the similarly priced BQ series, Redot series sales increased by 1.2× compared with the same period in 2024. At the same time, its share of total promotional sales doubled year over year. This shift indicates a growing consumer preference for more flexible device formats when budget levels are comparable.

Panel Lights Remain the Primary Product Category by Sales

“Are panel lights still the most central pillar of BestQool’s brand appeal? —Without question,” said CEO Jacob.

BestQool’s panel light lineup consists of two series: the entry-level BQ series and the higher-budget professional Pro series. Represented by the BQ60, the BQ series delivers strong dual-wavelength output in a compact, portable form factor, while the Pro series—exemplified by the Pro300—offers four wavelengths designed to support deeper tissue coverage across a half-body area. Both series provide highly competitive performance within their respective price ranges, making them representative products within the panel light category. Despite expansion in other product types, BestQool panel light sales during Black Friday 2025 reached 1.5 times the volume recorded during Black Friday 2024, reaffirming panel lights as the most widely adopted red light device.

From trends to long-term value

The consumer shifts observed during Black Friday reflect red light therapy’s transition from a single-device purchase toward a long-term wellness solution that prioritizes sustained use and lifestyle compatibility. With stable output as its foundation and increasingly flexible, user-oriented design, BestQool continues to narrow the distance between red light technology and everyday life—helping users realize the long-term value of red light therapy in a sustainable, routine-friendly way.

About BestQool

BestQool’s mission is to bring clinically validated light therapy into daily routines. By combining user-centered design with advanced product iteration, the company provides safe and effective red light therapy technology for personal care and small professional environments.

Media Contact
Giselle
marketing@bestqool.com