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‘No Child Left Behind’ as Singapore Turns 60: New Digital Early Intervention Platform PEIVE Launches for Inclusive Progress

SINGAPORE, May 8, 2025 /PRNewswire/ — As Singapore celebrates 60 years of independence (SG60), a new ground-up initiative is reminding the nation that true progress is measured by how we care for our most vulnerable. Today, local therapists and educators announced the launch of PEIVE (Paving Early Interventions with Vision and Empathy) , a digital Early Intervention (EI) programme designed to support young children with developmental delays. Developed in Singapore and free during its pilot phase, PEIVE harnesses technology to deliver critical early support to families facing long waits and high costs, ensuring no child is left behind in the nation’s journey forward.

Bridging the Gap in Early Support

Early intervention can significantly improve a child’s developmental trajectory, but many Singaporean families struggle to access timely help. In 2024, the average wait for a subsidised spot in an Early Intervention Programme for Infants and Children (EIPIC) was about 6 months, with some parents waiting up to 1½ years. Such delays come at a high price. “Every moment you wait makes a difference,” as one mother observed about her child’s progress. The stakes are especially high in the preschool years, when timely intervention can narrow developmental gaps and reduce the need for intensive support later in life. Yet hundreds of children remain stuck in limbo on waitlists during this crucial window.

PEIVE was created to address this urgent gap. It is a locally-built digital platform that empowers parents and caregivers to begin evidence-based intervention activities at home, without having to wait for a formal centre placement. Through a mix of expert-designed assessment tools, personalised goals and progress tracking, PEIVE guides families in supporting children with speech, motor, social, or learning delays. The programme was developed by a team of Singaporean speech therapists, occupational therapists and early childhood specialists who have witnessed first-hand the anxiety of parents in queue for help. “We’ve seen how families feel lost when told to wait months for services their child needs now,” said Ms Beatrice Teo, co-founder of PEIVE and Director of Amazing Speech Therapy. “No child should have to put their development on hold. With PEIVE, parents can start therapeutic activities immediately, coached by professionals through the platform. It’s a practical way to ensure that even if they’re on a waitlist, support doesn’t stop – it starts at home.”

A Homegrown Solution Reflecting National Values

The launch of PEIVE comes as Singapore reflects on six decades of nation-building, providing a timely reminder that inclusivity and social care must advance alongside economic progress. PEIVE’s mission echoes Singapore’s core values of care, pragmatism and shared responsibility. It demonstrates how local innovation can be applied to promote equity – using tech not just for commerce or convenience, but to uplift those who might otherwise be left behind. In recent years, the Government has intensified efforts to expand inclusive support. The Early Childhood Development Agency (ECDA) has set a target for 80% of children with moderate to high needs to receive timely early intervention support by 2027. New pilot schemes like EIPIC-EI Care and inclusive preschool programs are steps in the right direction. Still, achieving these targets will require collaboration beyond the public sector. “The journey towards inclusion requires a whole-of-society effort,”Minister of State Sun Xueling noted in 2021, emphasizing that everyone – from preschools and providers to parents and community – has a part to play.

PEIVE exemplifies this collective approach. The platform’s development has been supported by SG Enable and the Tote Board, through grants aimed at social innovation in disability support. This “many helping hands” model of funding and expertise – with public agencies, social organizations and private practitioners working in concert – underlines how Singapore can pioneer solutions that marry technology with empathy. “PEIVE is built by Singaporeans, for Singaporeans, grounded in our ethos of not leaving anyone behind,” said Ms Moona Islam, co-founder of PEIVE and an early intervention specialist. “We believe in the power of community and pragmatism. Using technology, we’re extending a helping hand to families who would otherwise be waiting in frustration. And we’re doing it in a way that reflects Singapore’s values – by being practical, inclusive and pulling together resources from across society.”

During its pilot phase, PEIVE will be offered free-of-charge to families and preschools. The team will collect feedback from users and early childhood educators to refine the platform for wider roll-out. The ultimate vision is to integrate PEIVE with Singapore’s existing early intervention ecosystem – complementing physical services and enabling a continuum of care. By equipping caregivers with guided strategies and connecting them to professionals through the platform, PEIVE ensures that help is not only early but also continuous. In doing so, it hopes to give every child a fair head start, aligning with national agendas like the Enabling Masterplan which call for more inclusive and resilient communities.

As Singapore enters its next chapter after SG60, initiatives like PEIVE highlight how the nation can be a global leader not just in economic innovation, but in technology for social good. This digital EI programme is a small example of how a society that values every individual can harness creativity and compassion to pave the way for inclusive growth. In the words of its founders, the message is simple: Progress must include everyone.

Brii Bio Presents Late-Breaking Data from Its Ongoing Phase 2 ENSURE Study at EASL Congress 2025, Suggesting BRII-179’s Role in Advancing Higher HBsAg Loss

  • End of treatment (EOT) data from Cohort 4 of the ENSURE study suggest that patients responding to prior BRII-179 treatment achieved faster and higher rate of surface antigen clearance with curative treatments compared to BRII-179 naïve participants , strengthening the case for a novel enrichment strategy, utilizing BRII-179 to identify and prime patients for improved functional cure outcomes
  • 24 Week follow-up results from Cohorts 1-3 of the ENSURE study demonstrated sustained off-treatment benefits of elebsiran + PEG-IFNα combination therapy vs PEG-IFNα alone

DURHAM, N.C. and BEIJING, May 8, 2025 /PRNewswire/ — Brii Biosciences Limited (“Brii Bio” or the “Company”, stock code: 2137.HK), a biotechnology company developing therapies to improve patient health and choice across diseases with high unmet medical need, today announced data from its ongoing Phase 2 ENSURE study as late-breaking posters at the European Association for the Study of the Liver (EASL) Congress 2025 in Amsterdam, the Netherlands.

ENSURE (NCT05970289) is a multicenter, open-label Phase 2 study. Cohorts 1-3 were designed to evaluate the contribution of elebsiran, an investigational small interfering ribonucleic acid (siRNA), to the combination treatment with pegylated interferon alpha (PEG-IFNα) in participants with chronic HBV infection with baseline hepatitis B surface antigen (HBsAg) of 100-3,000 IU/mL.

Cohort 4 enrolled participants who completed 9 doses of BRII-179, a recombinant protein-based therapeutic vaccine, in combination with elebsiran in a previous APAC study BRII-179-835-001 (NCT04749368) to receive elebsiran and PEG-IFNα combination treatment. These participants were grouped based on their anti-HBs response induced by prior BRII-179 treatment: those with peak anti-HBs titers ≥ 10 IU/L are defined as anti-HBs responders, and those with peak anti-HBs titers < 10 IU/L as non-responders. The design of Cohort 4 as part of this study was based on the insight that BRII-179 could differentiate between immune responders and non-responders, offering the potential to predict future response to therapy.

Interim data from Cohort 4 showed that anti-HBs responders achieved a substantially higher rate of HBsAg seroclearance than non-responders. At EOT (Week 48), 61% (11/18) of anti-HBs responders achieved HBsAg seroclearance, compared to 10% (1/10) of non-responders. Among the 11 anti-HBs responders who achieved HBsAg loss, 91% (10/11) had anti-HBs titers ≥ 100 IU/L at EOT.

Of note, BRII-179 experienced participants in Cohort 4 achieved HBsAg loss faster than BRII-179 naïve participants in Cohort 2 and 3. 83% (10/12) of HBsAg loss in BRII-179 experienced participants occurred by Week 24, compared to 55% (6/11) in BRII-179 naïve participants. These findings suggest rapid HBsAg seroclearance in subjects with higher anti-HBs titers may translate into durable HBsAg loss and the potential to evaluate shorter treatment durations of PEG-IFNα.

Additional data from Cohorts 1-3 of the ENSURE study showed the combination therapy of elebsiran either 100 mg or 200 mg and PEG-IFNα resulted in higher HBsAg loss rate at 24 weeks post EOT compared to PEG-IFNα alone, supporting the additive benefit of siRNA.

“The data from Cohort 4 of the ENSURE study are encouraging. We saw in target populations that patients who were immune-responsive through pre-treatment with BRII-179 demonstrated a significant advantage in achieving a higher HBsAg seroclearance rate,” said David Margolis, MD, Chief Medical Officer of Brii Bio. “With BRII-179, we may identify patients with less impaired intrinsic immunity and further prime their immune response. This approach may provide more durable HBsAg loss and potentially shorter treatment duration of PEG-IFNα. We are moving full speed ahead with our clinical efforts to deliver a meaningful option to the chronic hepatitis B patients long left waiting.”

Abstract Number: LB25123/ LBP-018

Title: Chronic hepatitis B virus infected participants responding to prior BRII-179 treatment achieved faster and higher rate of hepatitis B virus surface antigen seroclearance on elebsiran plus pegylated interferon-alfa: end of treatment data from ENSURE study

Presenter: Grace Lai-Hung Wong, MBChB (CUHK), MD (CUHK), FRCP (Lond, Edin), FHKCP, FHKAM (Medicine), Professor of Gastroenterology and Hepatology at CUHK Medical Data Analytics Centre (MDAC) and Department of Medicine and Therapeutics in Hong Kong SAR, China

  • A total of 28 participants with baseline HBsAg > 100 and ≤ 3000 IU/mL were analyzed. 18 and 10 participants had peak anti-HBs titer ≥ 10 IU/L (defined as anti-HBs responders) and < 10 IU/L (defined as non-responders) induced by BRII-179 in the previous study, respectively.
  • Median [range] HBsAg at the time of initiating elebsiran + PEG-IFNα was numerically higher in anti-HBs responders (539.4 [106.7-2165.0] IU/mL) than in non-responders (219.3 [106.7-671.5] IU/mL). At EOT (Week 48), 61% (11/18) of anti-HBs responders achieved HBsAg seroclearance, compared to 10% (1/10) of non-responders.
  • Among the anti-HBs responders who lost HBsAg, 91% (10/11) had anti-HBs titers ≥ 100 IU/L at EOT.
  • BRII-179 experienced participants achieved HBsAg loss faster than BRII-179 naïve participants, with 83% (10/12) of HBsAg loss occurring by Week 24 (vs 55% [6/11] in BRII-179 naïve participants).
  • Elebsiran + PEG-IFNα was generally safe and tolerated in BRII-179 experienced participants.

Abstract Number: LB25115/ LBP-016
Title: Efficacy and safety of elebsiran and pegylated interferon alfa combination therapy versus pegylated interferon alfa in participants with chronic hepatitis B virus infection: follow-up results from the ongoing phase 2, randomized, open-label ENSURE study
Presenter: David Margolis, MD, MPH, Chief Medical Officer of Brii Biosciences

  • At Week 72 (24 weeks post EOT), higher HBsAg loss rate was observed in participants on combination therapy of either elebsiran 200mg or 100 mg and PEG-IFNα compared to PEG-IFNα alone (21.1% [4/19] or 33.3% [6/18] vs 5.6% [1/18]).  All the 11 participants with HBsAg loss had baseline HBsAg < 1500 IU/mL.
  • Incidence of treatment emergent adverse events (TEAEs) was comparable between combination therapy cohorts and PEG-IFNα alone cohort. Most TEAEs were consistent with known side effects of PEG-IFNα.

As part of Brii Bio’s unique approach to developing a functional cure for HBV, the Company and its partners are actively progressing multiple combination studies with our differentiated portfolio, including BRII-179 being evaluated in multiple combination studies with elebsiran led by Brii Bio; elebsiran being evaluated in combination with PEG-IFNα in studies led by Brii Bio; and tobevibart, an investigational broadly neutralizing monoclonal antibody targeting HBV, being evaluated in multiple Phase 2 and 3 tobevibart and elebsiran combination studies led by Vir Biotechnology. Key data readouts will be shared in the coming months at scientific conferences throughout 2025.

About Hepatitis B

Hepatitis B virus (HBV) infection is one of the world’s most significant infectious disease threats with more than 254 million people infected globally.[1] Chronic HBV infection is the leading cause of liver disease and an estimated 820,000 people die of complications from chronic HBV infection each year.[1] HBV is of exceptional concern in China, where 87 million people are chronically infected.[2]

About BRII-179

BRII-179 is a novel recombinant protein-based HBV immunotherapeutic candidate that expresses the Pre-S1, Pre-S2, and S HBV surface antigens, and is designed to induce enhanced and broad B-cell and T-cell immunity. In November 2023, the Center for Drug Evaluation (the “CDE”) of the National Medical Products Administration (the “NMPA”) granted BRII-179 Breakthrough Therapy Designation.

About Elebsiran (previously known as BRII-835, VIR-2218)

Elebsiran is an investigational subcutaneously administered HBV-targeting siRNA designed to degrade hepatitis B virus RNA transcripts and limit the production of hepatitis B surface antigen. It has the potential to have direct antiviral activity against HBV and HDV. It is the first siRNA in the clinic to include Enhanced Stabilization Chemistry Plus technology to enhance stability and minimize off-target activity, which potentially can result in an increased therapeutic index. Brii Bio licensed exclusive rights to develop and commercialize elebsiran for the Greater China territory from Vir Biotechnology, Inc. in 2020.

About Brii Bio

Brii Biosciences Limited (“Brii Bio”, stock code: 2137.HK) is a biotechnology company developing therapies to address major public health challenges where patients experience high unmet medical needs, limited choice and significant social stigmas. With a focus on infectious diseases, the Company is advancing a broad pipeline of unique therapeutic candidates with lead programs against hepatitis B virus (HBV) infection. The Company is led by a visionary and experienced leadership team and has operations in key biotech hubs, including Raleigh-Durham, the San Francisco Bay Area, Beijing and Shanghai. For more information, visit www.briibio.com.

[1] World Health Organization. (April 2024). Global hepatitis report 2024: action for access in low- and middle-income countries. World Health Organization. Retrieved from https://www.who.int/publications/i/item/9789240091672

[2] World Health Organization. Hepatitis. World Health Organization. Retrieved from https://www.who.int/china/health-topics/hepatitis#:~:text=There%20are%2087%20million%20people,living%20with%20chronic%20hepatitis%20C.

 

Sephora Elevates Asia’s Largest Prestige Beauty Offering with Exclusive Launch of Haus Labs by Lady Gaga

Consumers across Asia Pacific can enjoy Haus Labs’ full assortment of 125 products, enhancing Sephora’s prestige beauty offering of close to 250 brands 

SINGAPORE, May 8, 2025 /PRNewswire/ — Sephora, the world’s leading omnichannel prestige beauty retailer, announces the expansion of its exclusive partnership with Haus Labs by Lady Gaga (or “Haus Labs”), the clean artistry, vegan and cruelty-free cosmetics brand renowned for its HausTech Powered™ innovations, to Southeast Asia, Oceania and Hong Kong SAR

Officially launched in May across Sephora’s extensive brick-and-click network, consumers in Australia, Hong Kong SAR, Malaysia, New Zealand, Philippines, Singapore and Thailand will be the first in Asia Pacific to access Haus Labs’ full assortment of 125 products.

Jenny Cheah, Managing Director, Southeast Asia, Oceania & India at Sephora noted, “Sephora’s expansion of its Asia Pacific prestige beauty offerings, now featuring almost 250 brands, is further enhanced by the introduction of Haus Labs by Lady Gaga. As a Sephora-exclusive global collaboration, Haus Labs has demonstrated exceptional success, a testament to its innovative, clean formulations and science-driven approach. We are proud to answer the increasing demand for such high-quality products by bringing Haus Labs to these new markets.”

“Our dedication to curating the world’s most sought-after brands is exemplified by Haus Labs, a beloved brand within Sephora’s global beauty community since its 2019 launch,” she added.

Haus Labs’ products feature innovative, skincare-optimising ingredients and key ones in the assortment include:

  • Triclone Skin Tech Foundation: Available in 51 shades, this best-selling, award-winning foundation contains over 20 skincare ingredients, including Fermented Arnica, which is 860% more effective than traditional arnica in reducing redness, inflammation, and environmental stress on the skin.
  • PhD Hybrid Nourishing Lip Oil and newly launched PhD Hybrid Plumping Lip Glaze: This 4-in-1 product that serves as a hydrating skincare-infused glaze is a lip oil, balm, plumper and gloss. It features Polyplumper Peptide Complex and Vegan Collagen.
  • Color Fuse Blush Powder: Infused with 11%+ skincare actives, this newly launched blush ensures vibrant pigmentation along with skincare benefits, featuring Fermented Arnica and Hydraberry to enhance and nourish the skin.

Ben Jones, CEO of Haus Labs by Lady Gaga concluded, “Launching in Australia, New Zealand & Southeast Asia is another critical milestone for HAUS LABS BY LADY GAGA. We are honoured to be exclusive with the global retail powerhouse, SEPHORA. We continue the march towards taking our brand to the world on May 1st in Australia and New Zealand and May 8th across Singapore, Malaysia, Thailand, Hong Kong SAR & Philippines. We will enable new consumers to see, touch and feel our products only at SEPHORA, showing them that HAUS LABS BY LADY GAGA is a leader at the forefront of Art, Science, Beauty and Technology.”

Sephora Celebrates Pride

In line with Sephora’s purpose to welcome all and foster an inclusive beauty environment, the company will celebrate Pride Month and support the LGBTQ+ community globally this June. This initiative includes Brave Spaces in participating markets*, providing safe spaces in Sephora stores where customers can receive complimentary Pride make-up looks and have them removed.

*Participating markets in Asia are Australia, Hong Kong SAR, New Zealand, Singapore and Thailand.

About Sephora

Sephora is the world’s leading global prestige beauty retail brand. With 52,000 passionate employees operating in 35 markets, Sephora connects customers and beauty brands within the world’s most trusted and dynamic beauty community. We serve a highly engaged community of hundreds of millions of beauty followers across our global omnichannel network of more than 3 000 stores and iconic flagships, and our e-commerce and digital platforms, offering personalised and immersive seamless experiences across every touchpoint. With our curation of close to 500 brands and our own label, Sephora Collection, we offer the most unique and diverse range of prestige beauty products, tailored to our customers’ needs from fragrance to make-up, haircare, skincare and beyond, as we constantly reimagine the world of prestige beauty.

Since our inception in 1969 in Limoges, France, and as part of the LVMH Group since 1997, we have been disrupting the prestige beauty retail industry. Today, we continue to break with convention to drive our mission: champion a world of inspiration and inclusion where everyone can celebrate their beauty.

Carlsberg reunites Dudek, Hyypiä and Smicer in film to celebrate 20th anniversary of Miracle of 2005

  • To commemorate what is often hailed as the best football match of all time Carlsberg has released a limited-edition Miracle Can and short film starring Liverpool FC legends  
  • On sale from 8th May, the Miracle Can will be available in select retailers with more information available here

COPENHAGEN, Denmark, May 8, 2025 /PRNewswire/ — As a long-time sponsor of Liverpool FC, Carlsberg is releasing a limited-edition can – the Miracle Can –  to mark the 20th anniversary of the Miracle of 2005, often hailed as the best match of all time. The 2005 epic match saw Liverpool FC overcome a 3-0 deficit at halftime to ultimately lift the trophy following a nerve-wracking penalty shootout. It is now forever etched in the memories of Liverpool FC fans. 

The Miracle Can - Carlsberg
The Miracle Can – Carlsberg

The Miracle Can’s striking Liverpool FC red and Carlsberg green design takes fans on a reminiscent journey through the highs and lows felt on that night in Istanbul 20 years ago. It’s adorned with time stamps linking back to notable moments during the match so drinkers can relive the emotion two decades on, including the utter elation from fans at the final whistle after the club’s miraculous comeback.

To mark the launch of the Miracle Can, the Danish brewer has reunited Liverpool FC legends Jerzy Dudek, Sami Hyypiä and Vladimír Šmicer for a short film. 

The film sees the Miracle Can rolling down the production line as Hyypiä opens with an operatic version of Allez Allez Allez, it then cuts to Šmicer giving the can a kiss of luck like it’s 2005 all over again. Finally, mimicking the crescendo in Istanbul twenty years ago, the can shoots off the conveyor belt to nestle in the gloves of Jerzy Dudek, the same gloves he wore 20-years ago on that night. The same gloves behind the wonder double-save that kept Liverpool FC in the game in the final minutes.

Launching first in the UK 8 May, supporters will be able to get their hands on the Miracle Can from select retailers and relive the magic of that unforgettable night two decades ago, one sip at a time. 

The short film will appear across social media, online video, e-commerce and internal communications, as well as through in-store and outlet activations.

Carlsberg has proudly stood alongside Liverpool FC since 1992, and with a new agreement signed in 2023, this iconic partnership is set to continue until at least 2034. Over the past three decades, the two have been inseparable, sharing triumphs, enduring challenges, and becoming deeply woven into each other’s DNA. Among the many unforgettable moments, few shine brighter than the Miracle of 2005.

Driven by a commitment to bringing fans closer to the moments that matter, the Danish brewer’s Miracle of 2005 campaign continues its tradition of delivering the very best for Liverpool FC fans.

Louise Bach, Global Sponsorship Director at Carlsberg, said: “At Carlsberg, we’re beyond proud of our 30+ year partnership with Liverpool FC. It’s been an incredible journey, and we’re always looking for ways to bring more people closer to the magic of the beautiful game. 

“The Miracle of 2005 was a moment that will remain forever engrained in our memories, which is why we wanted to celebrate this anniversary with the limited-edition Miracle Can, co-created with love for passionate supporters. Here’s to hoping it brings some good luck and great results for the future seasons. Can miracles strike again? Probably.”

For further information on the Miracle Can, please find more information on this link.

About Carlsberg Group:

Established in 1847 by brewer J.C. Jacobsen, the Carlsberg Group is one of the leading brewery groups in the world, with an attractive portfolio of beer and other beverage brands. With over 30.000 employees, and with a presence in more than 125 markets, the Group has a purpose of brewing for a better today and tomorrow. Doing business responsibly and sustainably supports that purpose – and drives the efforts to deliver value for shareholders and society. For further information, visit carlsberggroup.com 

 

CREDITS 

PRODUCTION

new—land 

COMPANY 

Director

Tore Frandsen

Executive 

Producer 

Sara Samsøe & Thor Brammer Jacobsen

Producer 

Joi Persson 

Production

Julie Seifert  

Manager 

Production

Ida Elena Lindemann  

Assistant 

 

CREATIVE

Worth Your While 

AGENCY 

Creative Director

Tim Pashen 

Creative Director

Lukas Lund 

Account Manager

Celina Ranum Aagaard

Creative 

Alexander Winge Leisner

 

PRODUCTION INFO

DOP 

Jasper Spanning / AOA 

1st AD

Tue Czajkowski

1st AC

Frederik Haslund

2nd AC 

Vilas Marstrand

Q Take 

Sospeter Nganga 

BTS & Stills photographer

Ludvig Frøkjær Thomsen

Stylist & HMUA 

Pernille Holm  

Stylist Assistant  

Rita Holm / Artbook

Stylist Assistant  

Selma Holm Riis / Artbook

Casting 

Saskia Skeel Fahlsten / Another Casting
Company 

 

Set-Designer

Martin Johannesen & Lars Søgaard / Van Horn  

Grip 

Christian Brøndum 

Gaffer 

Viggo Grumme  

Best Boy 

Gabriel Stefan

Electrician  

Christoffer Rømer

Runner  

Marcus Kahr

 

CAST 

Former Liverpool Player

Jerzy Dudek 

Former Liverpool Player

Vladimír Šmicer  

Former Liverpool Player

Sami Hyypiä 

Girl in shop  

Agency 

 

Amanda Krebs  

Saskia Skeel Fahlsten / Another
Casting Company 

Commentator #1 

Agency 

 

Frantz Dupis 

Saskia Skeel Fahlsten / Another
Casting Company 

Commentator #2 

Agency 

 

Thomas Jean Nielsen  

Saskia Skeel Fahlsten / Another
Casting Company 

Lookalike 

Agency 

 

Rasmus Munkner  

Saskia Skeel Fahlsten / Another
Casting Company 

POST PRODUCTION 

Editor 

Anders Jon / AOA 

Post Producer 

Pia Nellemose 

Colorist  

Oskar Larsson / Tint 

Sound design 

Kevin Koch / Chemistry Sound 

Commentator VO

Clive Tydesley 

Music Composer

Playhead  

VFX 

Mikael Pettersson & Felix Davrin / Tint

 

Photo: https://laotiantimes.com/wp-content/uploads/2025/05/carlsberg_group-2.jpg
Video: https://mma.prnasia.com/media2/2680372/Carlsberg_Group_1.mp4 

 

 

Liverpool FC legends Jerzy Dudek, Vladimír Šmicer and Sami Hyypiä reunite in a short film blessing the Miracle Can by Carlsberg to celebrate the 20th anniversary of the Miracle of Istanbul

Carlsberg reunites Dudek, Hyypiä and Smicer in film to celebrate 20th anniversary of Miracle of 2005

  • To commemorate what is often hailed as the best football match of all time Carlsberg has released a limited-edition Miracle Can and short film starring Liverpool FC legends  
  • On sale from 8th May, the Miracle Can will be available in select retailers with more information available here

COPENHAGEN, Denmark, May 8, 2025 /PRNewswire/ — As a long-time sponsor of Liverpool FC, Carlsberg is releasing a limited-edition can – the Miracle Can –  to mark the 20th anniversary of the Miracle of 2005, often hailed as the best match of all time. The 2005 epic match saw Liverpool FC overcome a 3-0 deficit at halftime to ultimately lift the trophy following a nerve-wracking penalty shootout. It is now forever etched in the memories of Liverpool FC fans. 

The Miracle Can - Carlsberg
The Miracle Can – Carlsberg

The Miracle Can’s striking Liverpool FC red and Carlsberg green design takes fans on a reminiscent journey through the highs and lows felt on that night in Istanbul 20 years ago. It’s adorned with time stamps linking back to notable moments during the match so drinkers can relive the emotion two decades on, including the utter elation from fans at the final whistle after the club’s miraculous comeback.

To mark the launch of the Miracle Can, the Danish brewer has reunited Liverpool FC legends Jerzy Dudek, Sami Hyypiä and Vladimír Šmicer for a short film. 

The film sees the Miracle Can rolling down the production line as Hyypiä opens with an operatic version of Allez Allez Allez, it then cuts to Šmicer giving the can a kiss of luck like it’s 2005 all over again. Finally, mimicking the crescendo in Istanbul twenty years ago, the can shoots off the conveyor belt to nestle in the gloves of Jerzy Dudek, the same gloves he wore 20-years ago on that night. The same gloves behind the wonder double-save that kept Liverpool FC in the game in the final minutes.

Launching first in the UK 8 May, supporters will be able to get their hands on the Miracle Can from select retailers and relive the magic of that unforgettable night two decades ago, one sip at a time. 

The short film will appear across social media, online video, e-commerce and internal communications, as well as through in-store and outlet activations.

Carlsberg has proudly stood alongside Liverpool FC since 1992, and with a new agreement signed in 2023, this iconic partnership is set to continue until at least 2034. Over the past three decades, the two have been inseparable, sharing triumphs, enduring challenges, and becoming deeply woven into each other’s DNA. Among the many unforgettable moments, few shine brighter than the Miracle of 2005.

Driven by a commitment to bringing fans closer to the moments that matter, the Danish brewer’s Miracle of 2005 campaign continues its tradition of delivering the very best for Liverpool FC fans.

Louise Bach, Global Sponsorship Director at Carlsberg, said: “At Carlsberg, we’re beyond proud of our 30+ year partnership with Liverpool FC. It’s been an incredible journey, and we’re always looking for ways to bring more people closer to the magic of the beautiful game. 

“The Miracle of 2005 was a moment that will remain forever engrained in our memories, which is why we wanted to celebrate this anniversary with the limited-edition Miracle Can, co-created with love for passionate supporters. Here’s to hoping it brings some good luck and great results for the future seasons. Can miracles strike again? Probably.”

For further information on the Miracle Can, please find more information on this link.

About Carlsberg Group:

Established in 1847 by brewer J.C. Jacobsen, the Carlsberg Group is one of the leading brewery groups in the world, with an attractive portfolio of beer and other beverage brands. With over 30.000 employees, and with a presence in more than 125 markets, the Group has a purpose of brewing for a better today and tomorrow. Doing business responsibly and sustainably supports that purpose – and drives the efforts to deliver value for shareholders and society. For further information, visit carlsberggroup.com 

 

CREDITS 

PRODUCTION

new—land 

COMPANY 

Director

Tore Frandsen

Executive 

Producer 

Sara Samsøe & Thor Brammer Jacobsen

Producer 

Joi Persson 

Production

Julie Seifert  

Manager 

Production

Ida Elena Lindemann  

Assistant 

 

CREATIVE

Worth Your While 

AGENCY 

Creative Director

Tim Pashen 

Creative Director

Lukas Lund 

Account Manager

Celina Ranum Aagaard

Creative 

Alexander Winge Leisner

 

PRODUCTION INFO

DOP 

Jasper Spanning / AOA 

1st AD

Tue Czajkowski

1st AC

Frederik Haslund

2nd AC 

Vilas Marstrand

Q Take 

Sospeter Nganga 

BTS & Stills photographer

Ludvig Frøkjær Thomsen

Stylist & HMUA 

Pernille Holm  

Stylist Assistant  

Rita Holm / Artbook

Stylist Assistant  

Selma Holm Riis / Artbook

Casting 

Saskia Skeel Fahlsten / Another Casting
Company 

 

Set-Designer

Martin Johannesen & Lars Søgaard / Van Horn  

Grip 

Christian Brøndum 

Gaffer 

Viggo Grumme  

Best Boy 

Gabriel Stefan

Electrician  

Christoffer Rømer

Runner  

Marcus Kahr

 

CAST 

Former Liverpool Player

Jerzy Dudek 

Former Liverpool Player

Vladimír Šmicer  

Former Liverpool Player

Sami Hyypiä 

Girl in shop  

Agency 

 

Amanda Krebs  

Saskia Skeel Fahlsten / Another
Casting Company 

Commentator #1 

Agency 

 

Frantz Dupis 

Saskia Skeel Fahlsten / Another
Casting Company 

Commentator #2 

Agency 

 

Thomas Jean Nielsen  

Saskia Skeel Fahlsten / Another
Casting Company 

Lookalike 

Agency 

 

Rasmus Munkner  

Saskia Skeel Fahlsten / Another
Casting Company 

POST PRODUCTION 

Editor 

Anders Jon / AOA 

Post Producer 

Pia Nellemose 

Colorist  

Oskar Larsson / Tint 

Sound design 

Kevin Koch / Chemistry Sound 

Commentator VO

Clive Tydesley 

Music Composer

Playhead  

VFX 

Mikael Pettersson & Felix Davrin / Tint

 

Photo: https://laotiantimes.com/wp-content/uploads/2025/05/carlsberg_group-1.jpg
Video: https://mma.prnewswire.com/media/2680372/Carlsberg_Group_1.mp4 

 

Carlsberg reunites Dudek, Hyypiä and Smicer in film to celebrate 20th anniversary of Miracle of 2005

  • To commemorate what is often hailed as the best football match of all time Carlsberg has released a limited-edition Miracle Can and short film starring Liverpool FC legends  
  • On sale from 8th May, the Miracle Can will be available in select retailers with more information available here

COPENHAGEN, Denmark, May 8, 2025 /PRNewswire/ — As a long-time sponsor of Liverpool FC, Carlsberg is releasing a limited-edition can – the Miracle Can –  to mark the 20th anniversary of the Miracle of 2005, often hailed as the best match of all time. The 2005 epic match saw Liverpool FC overcome a 3-0 deficit at halftime to ultimately lift the trophy following a nerve-wracking penalty shootout. It is now forever etched in the memories of Liverpool FC fans. 

The Miracle Can - Carlsberg
The Miracle Can – Carlsberg

The Miracle Can’s striking Liverpool FC red and Carlsberg green design takes fans on a reminiscent journey through the highs and lows felt on that night in Istanbul 20 years ago. It’s adorned with time stamps linking back to notable moments during the match so drinkers can relive the emotion two decades on, including the utter elation from fans at the final whistle after the club’s miraculous comeback.

To mark the launch of the Miracle Can, the Danish brewer has reunited Liverpool FC legends Jerzy Dudek, Sami Hyypiä and Vladimír Šmicer for a short film. 

The film sees the Miracle Can rolling down the production line as Hyypiä opens with an operatic version of Allez Allez Allez, it then cuts to Šmicer giving the can a kiss of luck like it’s 2005 all over again. Finally, mimicking the crescendo in Istanbul twenty years ago, the can shoots off the conveyor belt to nestle in the gloves of Jerzy Dudek, the same gloves he wore 20-years ago on that night. The same gloves behind the wonder double-save that kept Liverpool FC in the game in the final minutes.

Launching first in the UK 8 May, supporters will be able to get their hands on the Miracle Can from select retailers and relive the magic of that unforgettable night two decades ago, one sip at a time. 

The short film will appear across social media, online video, e-commerce and internal communications, as well as through in-store and outlet activations.

Carlsberg has proudly stood alongside Liverpool FC since 1992, and with a new agreement signed in 2023, this iconic partnership is set to continue until at least 2034. Over the past three decades, the two have been inseparable, sharing triumphs, enduring challenges, and becoming deeply woven into each other’s DNA. Among the many unforgettable moments, few shine brighter than the Miracle of 2005.

Driven by a commitment to bringing fans closer to the moments that matter, the Danish brewer’s Miracle of 2005 campaign continues its tradition of delivering the very best for Liverpool FC fans.

Louise Bach, Global Sponsorship Director at Carlsberg, said: “At Carlsberg, we’re beyond proud of our 30+ year partnership with Liverpool FC. It’s been an incredible journey, and we’re always looking for ways to bring more people closer to the magic of the beautiful game. 

“The Miracle of 2005 was a moment that will remain forever engrained in our memories, which is why we wanted to celebrate this anniversary with the limited-edition Miracle Can, co-created with love for passionate supporters. Here’s to hoping it brings some good luck and great results for the future seasons. Can miracles strike again? Probably.”

For further information on the Miracle Can, please find more information on this link.

About Carlsberg Group:

Established in 1847 by brewer J.C. Jacobsen, the Carlsberg Group is one of the leading brewery groups in the world, with an attractive portfolio of beer and other beverage brands. With over 30.000 employees, and with a presence in more than 125 markets, the Group has a purpose of brewing for a better today and tomorrow. Doing business responsibly and sustainably supports that purpose – and drives the efforts to deliver value for shareholders and society. For further information, visit carlsberggroup.com 

 

CREDITS 

PRODUCTION

new—land 

COMPANY 

Director

Tore Frandsen

Executive 

Producer 

Sara Samsøe & Thor Brammer Jacobsen

Producer 

Joi Persson 

Production

Julie Seifert  

Manager 

Production

Ida Elena Lindemann  

Assistant 

 

CREATIVE

Worth Your While 

AGENCY 

Creative Director

Tim Pashen 

Creative Director

Lukas Lund 

Account Manager

Celina Ranum Aagaard

Creative 

Alexander Winge Leisner

 

PRODUCTION INFO

DOP 

Jasper Spanning / AOA 

1st AD

Tue Czajkowski

1st AC

Frederik Haslund

2nd AC 

Vilas Marstrand

Q Take 

Sospeter Nganga 

BTS & Stills photographer

Ludvig Frøkjær Thomsen

Stylist & HMUA 

Pernille Holm  

Stylist Assistant  

Rita Holm / Artbook

Stylist Assistant  

Selma Holm Riis / Artbook

Casting 

Saskia Skeel Fahlsten / Another Casting
Company 

 

Set-Designer

Martin Johannesen & Lars Søgaard / Van Horn  

Grip 

Christian Brøndum 

Gaffer 

Viggo Grumme  

Best Boy 

Gabriel Stefan

Electrician  

Christoffer Rømer

Runner  

Marcus Kahr

 

CAST 

Former Liverpool Player

Jerzy Dudek 

Former Liverpool Player

Vladimír Šmicer  

Former Liverpool Player

Sami Hyypiä 

Girl in shop  

Agency 

 

Amanda Krebs  

Saskia Skeel Fahlsten / Another
Casting Company 

Commentator #1 

Agency 

 

Frantz Dupis 

Saskia Skeel Fahlsten / Another
Casting Company 

Commentator #2 

Agency 

 

Thomas Jean Nielsen  

Saskia Skeel Fahlsten / Another
Casting Company 

Lookalike 

Agency 

 

Rasmus Munkner  

Saskia Skeel Fahlsten / Another
Casting Company 

POST PRODUCTION 

Editor 

Anders Jon / AOA 

Post Producer 

Pia Nellemose 

Colorist  

Oskar Larsson / Tint 

Sound design 

Kevin Koch / Chemistry Sound 

Commentator VO

Clive Tydesley 

Music Composer

Playhead  

VFX 

Mikael Pettersson & Felix Davrin / Tint

 

Video: https://mma.prnewswire.com/media/2680372/Carlsberg_Group_1.mp4 

 

Great Place To Work® Announces Australia’s Best Workplaces™ in Technology List 2025

SYDNEY, May 8, 2025 /PRNewswire/ — Great Place To Work® Australia proudly announces its 2025 Best Workplaces™ in Technology List, honouring 55 of the nation’s most outstanding technology employers. Now in its third year, this prestigious list recognises organisations that lead with trust, purpose, and innovation, elevating employee experience and setting benchmarks for excellence in the tech industry.

Recognising Excellence in a Fast-Moving Sector

Technology is a thriving industry in Australia, with forecasts predicting it will contribute A$250 billion to the national economy by 2030. In 2023, the Minister for Skills and Training, the Hon Brendan O’Connor, noted that Australia’s tech workforce had grown 8% year-on-year, placing the country on track to achieve the national goal of 1.2 million technology-related jobs by 2030.

As one of the fastest-growing sectors, technology is crucial in driving employment. The 2025 Best Workplaces in Technology List highlights the organisations that are helping this growth by building workplaces based on trust, inclusivity and purpose.

The 2025 list is based on confidential employee feedback from 28,102 voices across Australia’s tech sector, rigorously evaluated through the Great Place To Work Trust Index™ survey. While the methodology remains unchanged, the stories of progress, empowerment, and resilience continue to evolve.

“The 2025 Best Workplaces in Technology list celebrates 55 companies that are not only great employers but powerful industry leaders,” said Rebecca Moulynox, General Manager, Great Place To Work Australia & New Zealand. “What sets these organisations apart is their ability to foster innovation through cultures of trust, purpose, and inclusion. In a highly competitive and fast-moving sector, these companies are proving that strong leadership and a great employee experience are key drivers of sustained performance and market advantage.”

Top Performers: Where Innovation Meets Impact

This year, CrowdStrike, which has demonstrated impressive technological advancements through innovations such as Charlotte AI, takes the top spot in the medium and large category. CrowdStrike excels in inclusive leadership, mental health initiatives, and community engagement; they build a culture where well-being is a priority.

Smokeball ranks among the top for its exceptional employee-centred practices, including a $1,000 wellness allowance, dedicated ‘reboot days’ and robust hybrid work flexibility. Their holistic well-being programmes have led to lower employee turnover and demonstrated high morale across the organisation.

Centorrino Technologies (CT) makes a notable debut with a strong people-first approach, carbon neutrality since 2019, and a bold goal to offset all historical emissions by 2025. Their inclusive workplace is grounded in empathy, empowerment, and community partnerships, like supporting EatUp.

What Makes These Workplaces Stand Out?

All companies on this year’s list share a foundation of high-trust workplace cultures. They invest in leadership, employee development, mental health, and purpose-driven strategies. From flexible work environments and structured recognition programs to community initiatives and sustainability goals, these companies exemplify what it means to lead through people.

Notable standouts include:

  • Atlassian, returning for the third year with its flexible Team Anywhere model and AI-powered collaboration tools.
  • Cisco, for cultivating a “Conscious Culture” that embraces inclusion, mental health, and environmental stewardship.
  • REA Group, with a 99% retention rate among new leaders and a deep commitment to mental wellbeing and cultural empowerment.
  • AirTrunk, which combines internal mobility and inclusive leadership with socially impactful initiatives funded by Sustainability Linked Loans.
  • Mantel Group, disrupting traditional hierarchies to empower teams with trust and autonomy.

Raising the Bar for Australia’s Tech Ecosystem

This year’s list doesn’t just recognise great companies but shows that in an era defined by rapid digital transformation and talent competition, workplace culture is not just a people priority but it’s essential for business success.

Early trends reinforce that employee-centric practices drive business performance, from better retention to stronger employer branding and innovation outcomes. As such, the 2025 Best Workplaces in Technology List serves as both a recognition and a call to action for the industry.

Explore the Full List

To view the complete list of Australia’s Best Workplaces in Technology 2025 and learn how your organisation can earn recognition next year, visit the Great Place To Work Australia website.

About Great Place To Work

Great Place To Work is the global authority on workplace culture. Our mission is to help every place become a great place to work for all. We give leaders and organisations the recognition and tools to create a consistently and overwhelmingly positive employee experience, fostering cultures that are proven to drive business, improve lives, and better society. Our recognition is the most coveted and respected in the world for elevating employer brands to attract the right people. Our proprietary methodology and platform enable organisations to truly capture, analyse, and understand the experience of all employees. Our groundbreaking research empowers organisations to build cultures that retain talent and unlock the potential of every employee. Our coaches, content, and community connect the boldest leaders, ideas, and innovations in employee experience. Since 1992, our Certification™, Best Workplaces Lists, and global benchmarks have become the industry standard, built on data from more than 100 million employees in 150 countries around the world.

Peikko Australia Showcasing Innovative Construction Solutions at Sydney Build Expo 2025

SYDNEY, May 8, 2025 /PRNewswire/ — Peikko Australia, a subsidiary of the Finnish global leading precast and cast-in-situ construction supplier Peikko Group, is participating in the 2025 Sydney Build Expo, Australia’s premier construction and infrastructure event. The expo is taking place on May 7–8, 2025, at the Sydney International Convention Centre (ICC), where Peikko Australia is showcasing its latest innovations in Bolted Connections Solutions, Flooring Solutions, and DELTABEAM® Slim Floor Structure.

Peikko Australia team with Business Finland Senior Advisor Birgit Tegethoff GAICD (the lady in the middle) at Sydney Build 2025.
Peikko Australia team with Business Finland Senior Advisor Birgit Tegethoff GAICD (the lady in the middle) at Sydney Build 2025.

The Sydney Build Expo, organized by Oliver Kinross, is the largest construction trade show in the Southern Hemisphere. It serves as a premier platform for contractors, architects, engineers, home builders, developers, government entities, and building professionals, attracting over 25,000 professionals and 600 exhibitors worldwide. This year’s edition focused on themes including digital construction, sustainability, and infrastructure resilience, which align with Peikko Australia’s mission to provide a faster, safer, and more sustainable way to build.

Peikko Australia is participating in the Sydney Build Expo for the second time this year. At Stand J10, the company is showcasing its innovative solutions, demonstrating the resilience of its flooring armour joints under heavy-duty operations and highlighting the innovative DELTABEAM® system. In response to questions from attendees, Peikko Australia’s sales and engineering teams are providing in-depth explanations and comprehensive answers. Peikko’s solutions not only highlight the company’s innovative technology but also address key industry challenges, including enhancing installation efficiency, reducing costs, ensuring structural safety, and promoting sustainability.

“Our participation underscores Peikko’s commitment to supporting Australia’s urban transformation with innovative, sustainable technologies,” said Wayne Saunders, Managing Director of Peikko Australia.  “We were excited to showcase our latest solutions and contribute to the growth and development of Australia’s construction industry.”

Peikko Australia has been actively contributing to Australia’s goal of achieving net-zero emissions by 2050. Leveraging its local manufacturing capabilities in Yatala, QLD, the company is ensuring high-quality products tailored to the Australian market. Peikko Australia has completed hundreds of projects, including landmarks like the Jewel Towers on the Gold Coast and Queen’s Wharf Project in Brisbane.

Through innovative solutions and a commitment to sustainable practices, Peikko has been reducing the environmental impact of construction. By participating in the Sydney Build Expo and engaging in open discussions, Peikko is sharing its knowledge and solutions to help create a more sustainable future for the industry. For more information, please visit www.peikko.com.au.