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Tia Lee creates record breaking “GOODBYE PRINCESS” animation series with all-star team

DUBAI, UNITED ARAB EMIRATES – Media OutReach – 6 December 2022 – C-pop star Tia Lee (Lee Yu Fen) has created a spellbinding fantasy animation series -“GOODBYE PRINCESS” that depicts her real-life struggles and promotes female empowerment. Working together with an award-winning team of eight maestros from Hong Kong, the series has been a colossal hit, amassing a record breaking 100 million views across all platforms.

Each member of the team brings their own unique expertise and has been instrumental to the animation series’ success. Twisting the stories of well-known fairy tale princesses, the series inserts elements of Tia’s personal life, the hurdles she has faced, and showcase metamorphosis.

Director and Project Consultant: Sunny Tang

Sunny is a world famous animator and director with over 20 years of experience. He has won numerous awards, including the Best Animation Award and Best Editing Award at the Hong Kong Mobile Film Festival, and Best Digital Entertainment Award Gold Award at the Hong Kong ICT Awards. He has worked on notable movies, such as The Great Detective Sherlock Holmes – The Greatest Jail-Breaker, Teenage Mutant Ninja Turtles, Kung Fu Hustle, The Promise, Gatchaman and Astro Boy.

Scriptwriter: Alex Lee

Alex wrote the script for the movie In Broad Daylight and In Geek We Trust – a ViuTV television series that was a major success.

Illustrator: Mandy Mackenzie Ng

An up-and-coming star in Hong Kong’s digital painting scene, she rose to fame for her work on the music video of Moment by Terence Lam.

Arranged by: Wan Pin Chu

A master in the art of film scores, he scored the music for Nezha: Birth of the Demon Child, the highest-grossing animated movie in China. His other works include Overheard 3, Wu Kong, Godzilla II: King of the Monsters and In Geek We Trust.

With a star-studded team behind her, Tia Lee aims to showcase her life, struggles and transformation through her record breaking “GOODBYE PRINCESS” animation series. Each episode has builds up the global excitement for the launch of her eagerly-anticipated new single Goodbye Princess.

Tia Lee Yu Fen Official Channels:
Instagram @leeyufen: https://www.instagram.com/leeyufen/
YouTube: https://www.youtube.com/@tialeeofficial/
Facebook: https://www.facebook.com/leeyufentialee/
Weibo: https://weibo.com/u/1396928042/

Hashtag: #TiaLee

The issuer is solely responsible for the content of this announcement.

Grand Duke Henri of Luxembourg Makes a State Visit to Laos

President Thongloun Sisoulith welcomed His Highness Grand Duke Henri at the Presidential Palace on Monday afternoon.

The Grand Duke Henri of Luxembourg and his entourage are currently in Laos for an official visit from 5 to 9 December to strengthen the bilateral partnership between the two countries.

Omnichat launches Omnichannel Chat Commerce Solutions, empowering retailers to bridge online and offline

HONG KONG SAR – Media OutReach – 6 December 2022 – As the epidemic trend continued to be stabilised, retailers expect a stronger return to their physical stores. In order to thrive in the post-COVID-19 environment, investing in convergence of offline and online commerce (OMO) will be the key to “new retailing”. Omnichat launches its all-in-one solution which integrates customer service, marketing & sales features, with the aim of solving retailers’ pain points on managing several social media channels, ineffective promotion and noncooperation of online & offline shops. Omnichat empowers retailers to bridge multiple touchpoints and cultivate seamless shopping experience, through the solutions of combining the experiential consumption driven by physical stores and the convenience of customer purchase generated by eShop.

FILA rolled out its 11.11 Campaign in WhatsApp with website conversion jumped by 3.5 times

To celebrate the 11.11 Campaign, FILA aims to arouse the fashion and sportswear trend seekers to pick the best products in its eShops. Partnering with Omnichat, an omnichannel chat commerce solutions, the conversion rate of completed transactions within the period increased by 3.5 times in a week.

The Abandoned Cart Recovery feature in WhatsApp is the key driver to FILA’s remarkable website sales growth. Converting abandoned carts into sales, automated messages will be sent to remind customers of unchecked items at the scheduled time via WhatsApp. Matthew Tam, eCommerce Manager of FILA, said, “Online special offers such as free delivery and 7-day unconditional refund are highlighted in the messages to drive the attractiveness. Sending out the first reminder message in WhatsApp has contributed a conversion rate of 26% and a ROAS (Return on AD Spending) of 65.”

OSIM introduced OMO platform, directs traffic across multiple touchpoints and performs omnichannel revenue tracking

OSIM, a pioneer in branded healthy lifestyle products, seamlessly combines its digital interactivity with offline sales by leveraging “Online-Merge-Offline” (OMO) sales feature. “The digital revolution has showcased the convergence of offline and online commerce with proven sales growth. Aside from the OMO strategy, OSIM makes use of the WhatsApp Broadcast feature to boost sales, and contributed 30% of conversion rate at our 11.11 Campaign,” said Regina Ip, Marketing Manager of OSIM.

Diverting customers from Online to Offline:

Online customers choose a store to connect through WhatsApp, and will be bound to frontline salespeople for personalised service. Salespeople can then invite customers to try massage chairs in stores, experiencing the ultimate relaxation of mind and body.

Converting customers from Offline to Online:

When customers scan the QR code at offline stores, they will be automatically assigned to a designated Salesperson in WhatsApp, facilitating ongoing communications even customers have left the physical store. Salespeople can send out product links in one click with exclusive e-coupons, accelerating the purchase process of customers.

“We appreciate the function of recognising the revenue of each salesperson once the transactions are completed, it demonstrates the synergy of bridging online and offline ecosystem.”

Venchi achieved 5x click rate, 2x total vouchers sold via WhatsApp in VIP Week

Venchi, an Italian gourmet chocolate manufacturer founded in 1878, brought forward its VIP week via WhatsApp. Alvin Tang, Marketing and Ecommerce Manager of Venchi (Greater China) stated, “Through Omnichat, we can easily set up and carry out a campaign in a short period of time without major IT integration and additional resources.” WhatsApp Broadcast was utilised to blast out tailor-made messages for different target groups. “In Comparison to SMS, the click rate of our broadcast message has surged by 5x. We have attained 2x growth of the total vouchers sold.”

Separately, 90% of customer enquiries were centralised from different messaging channels including WhatsApp, Facebook, Instagram and website live chat to an all-in-one platform via Omnichat CRM solutions. Thanks to the pre-set chatbot, customers can get instant responses on what they are looking for, for example, shop locations and operating hours. Enquiries can also be diverted to the corresponding team if customers prefer to chat with Venchi’s staff. This, he says, will help translate to omnichannel messaging platform with enhanced efficiency, and in turn, increased consumer satisfaction and likelihood of repurchase.

Future plans of Omnichat

Omnichat, the leading omni-channel chat commerce solution provider currently provides services in Hong Kong SAR, Taiwan, Singapore and Malaysia. Alan Chan, Founder and CEO of Omnichat said, “We are expanding our solutions such as formulating a Social Customer Data Platform (Social CDP) which allows retailers to keep track of key customers’ first-party data, in tandem with payment links creation to get paid in messaging channels, empowering retailers on precise marketing automation in omni channels with higher revenue in return.”

Hashtag: #Omnichat

The issuer is solely responsible for the content of this announcement.

About Omnichat:

Founded in 2017, Omnichat is an omni-channel chat commerce solution provider that centralises customers’ conversations from WhatsApp Business Platform, Facebook Messenger, Instagram, LINE, WeChat and website live chat into a single platform to enhance efficiency.

Leveraging our online-merge-offline(OMO) sales integration, marketing automation, chatbots as well as customer service platform, Omnichat is committed to empowering brands to deliver personalised shopping experience and drive smart retail transformation.

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Lao President Receives Honorary Doctorate Degree in China

Lao president receives university honorary doctorate degree in China.

The President of Laos received an honorary doctorate degree from Guangxi University for Nationalities in Beijing last week.

Renowned Japanese bridal jewellery brand I-PRIMO announces opening of Southeast Asia flagship store in Singapore

SINGAPORE Media OutReach – 6 December 2022 – Renowned Japanese bridal jewellery brand, I-PRIMO, has officially opened its first Southeast Asia flagship store in Singapore. The brand launched a pop-up in June this year and cemented its spot with a new physical store at ION Orchard. The flagship store carries over 200 ring designs as well as fashion jewellery, including necklaces, earrings, and bracelets.

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The brand prides itself in its extensive range of designs, high quality diamonds, craftsmanship and attentive customer service. To create a ring that is unique to a couple’s love story and cater to personal preferences, all rings are made-to-order.

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I-PRIMO sets itself apart by providing an array of services including complimentary consultations, proposal concierge, and extensive after-sales services. From now till 31st December 2022, customers who purchase an engagement ring at the I-PRIMO store stand a chance to win attractive prizes worth up to $1,000.

Tomotaka Miyata, Managing Director of I-PRIMO says, “Over the years, I-PRIMO has expanded from Japan to Taiwan, Hong Kong, mainland China, and now Singapore. The opening of our flagship store in Southeast Asia reflects our brand growth, and Singapore came as a natural choice with its established culture of wedding celebrations and position as a gateway to the Southeast Asian market. We look forward to welcoming our customers to experience I-PRIMO’s unique designs, reliable quality, and warm Japanese hospitality.”

I-PRIMO is located at ION Orchard (#B1-33) and opens from 10 am-10 pm daily.

Hashtag: #IPRIMO

The issuer is solely responsible for the content of this announcement.

ABOUT I-PRIMO

is a renowned premium bridal jewellery brand from Japan that boasts over 200 designs of rings. Inspired by Greek myths and constellations, the design concepts carry the meanings of fortune and love – the wishes of every couple for the rest of their lives and family. The vision behind the brand’s philosophy stems from the desire to play a supporting role and provide treasured keepsakes to couples advancing towards the new and significant chapter in their lives: marriage.

From the choice of materials, selection of diamonds to the quality of craftsmanship, I-PRIMO upholds stringent standards each step of the way With exceptional customer service, I-PRIMO creates truly special and unforgettable moments every time a couple puts on their rings for the first time. The brand provides customers with the opportunity to find the perfect ring that symbolises their love story. The rings are carefully crafted to enhance its durability while incorporating beautiful designs for an endless selection to cater to any bride or groom. The designs are as authentic as they are original. The brand specialises in made-to-order rings and customises and crafts them to perfection based on each customer’s budget, sizes, preferred ring settings, and loose diamond preference.

The brand operates more than 120 retail stores across Japan, Taiwan, Hong Kong, mainland China and Singapore. To learn more about the brand, please visit the and follow on, and .

Global C-Pop star Tia Lee back with a bang, spearheads female empowerment with “GOODBYE PRINCESS” animation series

HONG KONG SAR – Media OutReach – 6 December 2022 – Tia Lee (Lee Yu Fen), global C-pop star and fashion icon, has made quite a splash after returning from a three-year hiatus, releasing a record breaking animation series – “GOODBYE PRINCESS” – that has accumulated almost 100 million views.

Consisting of six episodes, the purpose of the animation series is to demonstrate her unwavering commitment to female empowerment. Each instalment follows the journey of a classic fairy tale princess and weaves in Tia’s personal experiences in the entertainment and fashion industries. The series documents the struggles she endured to transform herself into a better and more empowered version of herself.

Inspired by her leading role in the 2019 movie “One Headlight”, Tia sought to unshackle the stereotypes and biases that surrounded her, all while becoming a leading voice for female empowerment.

Having graced the digital cover of Vogue Hong Kong and Rollacoaster – the top fashion and music magazine in the UK – Tia hopes to share her captivating story with the world and share her new outlook on life.

“Life is about stepping out of your comfort zone. You will see all the beautiful things this world has to offer when you do,” she said.

Having captured the attention of people worldwide, “GOODBYE PRINCESS” also builds up to her highly-anticipated comeback and the impending release of her new single and music video.

Watch all episodes of the record breaking animation series, along with motion images and more, on Tia Lee’s YouTube, Instagram, Facebook and Weibo accounts.

Tia Lee Yu Fen Official Channels:
Instagram @leeyufen: https://www.instagram.com/leeyufen/
YouTube: https://www.youtube.com/@tialeeofficial/
Facebook: https://www.facebook.com/leeyufentialee/
Weibo: https://weibo.com/u/1396928042/

Hashtag: #TiaLee

The issuer is solely responsible for the content of this announcement.

A storybook ending? Tia Lee’s record-breaking animation series introduces handsome prince in spellbinding turn of events

SINGAPORE – Media OutReach – 6 December 2022 – Global C-Pop star Tia Lee Yu Fen’s record-breaking animation series – “GOODBYE PRINCESS” – is proving to be a smash hit with fans as it is on the verge of amassing 100 million views. This brilliant accomplishment is just the starting point though as the fourth episode – “Pawn to Queen” – featured a stunning twist in the animation., excitement about the series is certain to keep growing.

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Episode 4’s twist saw the arrival of a handsome prince, after the princess fought her way through a chessboard – being attacked at the behest of the Queen. Upon reaching the other end of the chessboard, the princess transforms back into human form as a mysterious castle appears. The episode concludes with the dashing prince kneeling before the princess and declaring his undying love for her.

Accompanying the fourth part of Tia Lee’s animation series is a series of motion and still images. They showed a determined-looking Tia on a chessboard with newspaper headlines surrounding her. “GOODBYE PRINCESS” campaign stylist, Sanshai, Style Director of Vogue Thailand, hand-picked the Kanapot iconic dusty blue dress, Christian Louboutin heels and Alessandra Rich​ ear-rings Tia wore.

Support Tia Lee on Official Social Media Channels:
Facebook: https://www.facebook.com/leeyufentialee
Instagram @ leeyufen: https://www.instagram.com/leeyufen/
YouTube: https://www.youtube.com/@tialeeofficial
Weibo: https://weibo.com/u/1396928042

Hashtag: #TiaLee

The issuer is solely responsible for the content of this announcement.

145K Shopee Sellers Achieved 25% Growth In 2022

Superior customer service and optimised storefronts drive economic inclusion

KUALA LUMPUR, MALAYSIA – Media OutReach – 6 December 2022 – Shopee Super Awards 2022 Milestone study1 finds many Malaysian stores outperformed business expectations on the marketplace over the last 12 months. From October 2021 to September 2022, over 145,000 local sellers achieved 25% growth in year-on-year sales on Shopee due to superior levels of customer service and optimised storefronts. Since many platform sellers provide for more than three household dependents on average2 beyond the community of local talents and gig workers employed, this fulfils Shopee’s mission of using technology to help the underserved.

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In addition, Shopee drove economic inclusion by integrating and upskilling more than 251,000 local sellers who started selling online this year. These first-time sellers to the platform took advantage of the robust ecosystem and innovative features to quickly scale operationally and reach new markets online. Among them, more than 140 new sellers recorded over RM500,000 in sales this year. They outperformed their peers with store ratings of over 4.8 (out of 5), 97% on-time fulfilment rate, and prompt customer chat response rate of 116 min.

One of these record breakers is Shopee seller Frederick Thoo of IFS1212 store: the 41-year-old onboarded his automotive products business with Shopee as an alternative to building a costly dedicated app. “I value Shopee’s straightforward interface and large user base. We have managed to reach a record-high of 600 daily orders. This amount of orders can only be reached by selling online. We put a lot of effort into finding the best methods to pack our products and maintain our timely chat response rate. Good ratings are of utmost importance in building customer trust,” shared Thoo.

Beyond new sellers like Thoo, long-term sellers on Shopee also find that seamless customer experience pays off for sustained growth. Because of their ability to retain loyal customers and drive marketing costs down, year to date September 2022, more than 2,100 local sellers made over RM5 million in sales since the inception of their stores on Shopee. Throughout the last year, these sellers maintained consistent ratings of 4.9 (out of 5), quick chat response time of 125 minutes, and almost 99% of their orders shipped on time.

Over 1,700 local sellers of authentic Made-in-Malaysia goods marked RM1 million in sales since listing on the marketplace thanks to Shopee’s hyper-localised platform and e-commerce campaigns. These homegrown entrepreneurs provided quality goods that cater to Malaysians’ local preferences with an average store rating of 4.9 out of 5 and 98% of orders shipped on time.

Kenneth Soh, Head of Marketing Campaigns at Shopee Malaysia said, “We are humbled to see how far our community of sellers, brands, and talents have come on the marketplace ahead of our 15th of December Shopee Super Awards. It’s thanks to their collective hard work and all the wonderful shopping experiences they are creating for buyers online that Shopee ranks first in the YouGov Best Brand Ranking in Malaysia and also won gold for Kantar’s Strongest Malaysian Brand in both ‘General Retailers’ and ‘Lifestyle App’ categories. They inspire us to continuously innovate and invest in our marketplace ecosystem to give back to the community by providing a wide range of choices at the lowest prices.”

Beyond free education for seller communities via Shopee University and Seller Summit, Shopee has also created educational KOL masterclasses and Shopee Influencer Fest to scale influencers and drive their growth along with sellers. Earlier this year, Shopee’s marketplace studies revealed that local influencers reach wider audiences and boost customer engagement3 for sellers.

Eizuwan Eizuddin, an active Shopee influencer community participant since 2020, believes in the symbiotic relationships between sellers and influencers. “Consumers value recommendations from authentic voices. I can see the trend of people having higher trust in third parties reviews compared to advertising on TV or radio. My product review videos can be seen as a bridge between sellers and buyers. On one hand, increasing the visibility of sellers’ products; on the other hand, helping my audiences to make informed purchase decisions.”

On 15 December 2022, Shopee Super Awards ceremony will recognise the best performing sellers, brands, and influencers of the year by industry categories. Winners of much anticipated e-commerce awards such as “Super Growing Seller”, “Super Operational Performance Brand” and “Super Live Streamer” will be announced. Malaysians can tune into Shopee Live at 12PM on 11 December and 7:30PM on 15 December to support their favourite brands, sellers, and talents by visiting https://shopee.com.my/m/shopeesuperawards2022.

Notes To Editor:

1. The 2022 “Shopee Super Awards Milestone” study was conducted by Shopee Marketplace, taking research data from October 2020-September 2021 and October 2021-September 2022.

2. #RayaBersamaShopee survey of more than two thousand participating sellers between March 18 to April 18 2022, 70% of whom are female, are empowered to provide for their families, while retaining the flexibility of managing their respective households. These female sellers were therefore able to provide for more than three household dependents on average. Most of them live in Klang Valley or Johor, but many represent Malaysian rural areas in Kedah, Kelantan, Perak, Sabah and Terengganu.

3. The 2022 “The Future of E-Commerce with Malaysian Influencers” survey was conducted by Shopee Marketplace, between 28 September and 26 October 2022. Voluntary feedback was obtained from 1,035 Malaysian sellers on the platform. 47% of surveyed sellers think influencers can reach a broader target audience and boost customer engagement.


Hashtag: #Shopee

The issuer is solely responsible for the content of this announcement.

About Shopee

Shopee is the leading e-commerce platform in Southeast Asia & Taiwan. Shopee promotes an inclusive and sustainable digital ecosystem by enabling businesses to digitalise and grow their online presence, helping more people access and benefit from digital services, and uplifting local communities.

Shopee offers an easy, secure, and engaging experience that is enjoyed by millions of people daily. Shopee is also a key contributor to the region’s digital economy with a firm commitment to helping homegrown brands and entrepreneurs succeed in e-commerce.

Shopee is part of Sea Limited (NYSE: SE), a leading global consumer internet company. Sea’s mission is to better the lives of consumers and small businesses with technology through its three core businesses: Shopee, Garena and SeaMoney.