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Infinix Redefines Everyday Tech with ‘SMART Fruit Market,’ Turning Bold Ideas into Playful Experiences

A fusion of art, AI, and playful learning brings warmth, imagination, and human connection into technology, showing how creativity turns everyday moments into inspiring experiences.

HONG KONG, Oct. 23, 2025 /PRNewswire/ — Infinix is exploring new ways for young consumers to connect with technology through its imaginative campaign “SMART Fruit Market” in Indonesia. The initiative turns daily life into a space for creativity, combining AI-generated artistry, interactive learning, and human-centered storytelling.

Visitors explore one of the Infinix “SMART Fruit Market” pop-ups in Indonesia, an interactive space that blends art, AI, and creativity to inspire smarter technology choices.
Visitors explore one of the Infinix “SMART Fruit Market” pop-ups in Indonesia, an interactive space that blends art, AI, and creativity to inspire smarter technology choices.

Based on insight into how young people experience technology, Infinix takes a different approach from traditional tech marketing by adding warmth, wit, and deeper consumer insights to its communications.

“The SMART Fruit Market reflects how Infinix blends cultural insight with creative imagination to craft storytelling with warmth and relevance,” said TT Liu, Chief Marketing Officer of Infinix. “We aim to use creativity, education, and interaction as bridges to bring technology closer to life, inspiring young people around the world to explore infinite possibilities for the future.”

A Creative Fusion of Art and Technology

Infinix unveiled a series of  AI-generated shorts that reimagine the perspectives of history’s most influential thinkers and artists, each portrayed in a distinct creative setting with their own playful “fruit-picking philosophy.” Through witty dialogue and visual metaphor, the shorts illustrate how everyday decisions can mirror the way consumers make smarter, value-driven technology choices.

Rule 1: “Color Makes Freshness Obvious.”
Rule 2: “High Prices Do Not Always Mean Higher Value.”
Rule 3: “You Need Greater Energy.”
Rule 4: “The Best Always Look Alike.”

Blending everyday humor with relatable insight, the campaign turns fruit-picking into a metaphor for mindful decision-making in technology. By connecting familiar life moments with creative storytelling, the shorts bridge art, science, and daily life—reflecting Infinix’s belief that technology should spark creativity, foster connection, and bring warmth to innovation.

Building on this idea, Infinix brought the concept offline through the SMART Fruit Market pop-up, where visitors experienced the four principles via interactive installations, learning zones, and themed photo spaces featuring the Infinix SMART 10 Plus.

The activation drew more than 8,000 visitors across Jakarta, Bandung, and Surabaya, generating strong engagement and positive audience feedback.

Humanizing Technology through Everyday Insight

Through consumer insight, Infinix found that young people seek innovation with a human touch. The brand moves beyond product-centric communication by weaving technology into daily life through storytelling that feels intuitive, emotional, and inspiring. 

This approach turns innovation into a human-centered experience, encouraging people to see technology not merely as a tool but as part of their lifestyle and creativity.

From Supermarket Aisles to Immersive Spaces

The campaign began in late September as a “Fruit Stall” activation inside Super Indo supermarkets in Jakarta. Among fresh-fruit displays, shoppers discovered smartphones accompanied by the same four playful selection principles, helping audiences evaluate technology with clarity and confidence.

Shoppers get to experience the Infinix “SMART Fruit Market” inside Super Indo supermarkets, turning fruit picking into a creative tech encounter.
Shoppers get to experience the Infinix “SMART Fruit Market” inside Super Indo supermarkets, turning fruit picking into a creative tech encounter.

Visitors explore the Infinix “SMART Fruit Market” pop-up in Surabaya, Indonesia, blending art, AI, and creativity to inspire smarter choices.
Visitors explore the Infinix “SMART Fruit Market” pop-up in Surabaya, Indonesia, blending art, AI, and creativity to inspire smarter choices.

Encouraged by the strong response, Infinix expanded the idea into a larger, immersive SMART Fruit Market pop-up. Participants joined the “Trade Your Apple” challenge for opportunities to win vouchers, merchandise, and the SMART 10 Plus smartphone—turning fruit picking into an interactive learning experience that linked technology with everyday culture.

“We turned a simple fruit-shopping idea into an interactive learning experience,” said Sergio Ticoalu, Head of Marketing, Infinix Indonesia. “This campaign connects technology to daily life and shows that making smart choices can be enjoyable.”


Visitors take part in interactive activities at the Infinix “SMART Fruit Market” pop-up event, blending play and creativity with technology.
Visitors take part in interactive activities at the Infinix “SMART Fruit Market” pop-up event, blending play and creativity with technology.

Continuing to Build Insight-Driven Creative Campaigns

Following the campaign’s success in Indonesia, Infinix will continue developing insight-driven creative strategies across global markets. Through collaborations with local communities and creative partners, the brand aims to create emotionally resonant experiences that bring warmth and inspiration to smart technology for consumers around the world.

About Infinix

Established in 2013, Infinix is an innovation-driven brand dedicated to delivering cutting-edge technology, bold design, and outstanding performance. The brand provides smart, enjoyable mobile experiences that enhance everyday life. Beyond smartphones, Infinix has expanded its portfolio to include TWS earbuds, smartwatches, laptops, tablets, smart TVs, and more—building a comprehensive ecosystem of smart devices. Currently, Infinix products are available in over 70 countries and regions worldwide, including Africa, Latin America, the Middle East, South Asia, and Southeast Asia.

For more information, please visit www.infinixmobility.com.

Hydrexia Facilitates SEDCE with Historical Regional Maritime Shipment of Solid-state Hydrogen

KUCHING, Malaysia, Oct. 23, 2025 /PRNewswire/ — Hydrexia Holding Limited (“Hydrexia”), a leading hydrogen technology solution provider, announced today that the company is facilitating the first-ever maritime shipment of hydrogen roadshow from Kuching to Singapore and Hong Kong in collaboration with SEDC Energy Sdn Bhd (SEDCE), a subsidiary of Sarawak Economic Development Corporation in Malaysia. This historic shipment marks a significant milestone in the hydrogen transport industry, empowered by Hydrexia’s solid-state metal hydride hydrogen storage container (MHX).

The first batch of the export shipment by sea, utilizing Hydrexia’s MHX container, underscores a major step forward in the regional hydrogen trade and highlights the commercial viability of hydrogen transportation across regional maritime routes. The shipment also represents a benchmark in the commercialization of MHX product and holds profound significance in shaping the future of maritime hydrogen trade.

The shipment also illustrates the enhanced Technology Readiness Level (TRL) of MHX for broader commercialization. It enables easy transport by road, rail, and sea, thereby increasing the flexibility of hydrogen logistics across multiple modes of transport. Sea shipment of hydrogen utilizing MHX effectively mitigates risks associated with hydrogen logistics, enhances transport security, and reduces operational costs, positioning it as a critical enabler of cross-border hydrogen exchange.

With industry breakthrough magnesium-based solid-state technology imbedded in a ton-scale standardized 20-feet container, MHX boasts intrinsic safety, enlarged storage capacity, reduced cost, higher density, amongst other features. It has since gained favorable tractions from global industry experts and customers alike.

“We are delighted to note the growing market acceptance of our magnesium-based solid-state product with increasing customer tractions in different regions,” said Alex Fang, the chairman and Chief Executive Officer of Hydrexia.” The shipment clearly demonstrates our ability to expand business to new regional markets and monetize our MHX,” Fang added.

“SEDCE is continuously engaging relevant stakeholders and agencies with regards to new energy, and we are confident that transporting clean hydrogen molecules using MHX is the next way forward,” said Robert Hardin, the Chief Executive Officer of SEDCE. “This Proof-of-Concept (PoC) represents a crucial milestone as we progress into commercial negotiations with potential off takers. By successfully completing this PoC, we aim to strengthen confidence in the product’s reliability and scalability. Together with the upcoming roadshow, this initiative will open new market opportunities for Sarawak in the global hydrogen transport value chain,” Hardin continued.

With regional maritime hydrogen transport becoming readily available, Hydrexia is committed to serving customers with MHX needs in the region and will continuously pursue business opportunities in the global market.

About Hydrexia

Hydrexia Holding Limited is a leading integrated hydrogen technology solution provider with global presence. Hydrexia specializes in providing technology solutions for hydrogen production, storage, transportation, and end-use applications. Leveraging its solid research and development capabilities and industry-leading technology, Hydrexia aims to effectively address the technology and application needs across the global hydrogen industry value chain.

About SEDCE

SEDC Energy Sdn Bhd is the new energy arm of Sarawak Economic Development Corporation established in 2019. SEDCE is developing Sarawak’s new energy agenda, hydrogen development along with its downstream petroleum retail business. 

IMG Announces 2025 Leave Your Mark Grant Winners

INDIANAPOLIS, Oct. 23, 2025 /PRNewswire/ — IMG (International Medical Group) is excited to announce the winners of its ninth annual Leave Your Mark Grant. This year, more than 4,000 organizations and individuals submitted entries, making it the largest applicant pool in the history of the grant. The two winning organizations are Holistic Ministry of Children of the Horn of Africa (HMCHA) and Yellow Boat of Hope Foundation Indonesia, each receiving $3,500. The three winning individuals are Megan Parham, Joe Charles, and Martin France, each receiving $1,000.

HMCHA is a faith-based organization that helps children in Ethiopia rise out of poverty through education and mentoring. Through its child sponsorship program, HMCHA’s mission is to help students in the Oromia region graduate, support their own families, and contribute to society.

“We are honored and deeply grateful to be a recipient of IMG’s Leave Your Mark Grant,” said Carol Pfleiderer, HMCHA’s Sponsor Coordinator. “This generous support enables us to expand our reach by training more teachers and equipping schools in Oromia with essential resources like solar lights, books, and bookcases. It’s a meaningful investment in the future of children who are striving to rise out of poverty.”

Yellow Boat of Hope Foundation Indonesia is a non-profit organization committed to bridging access to education and basic needs for families living in some of Indonesia’s most remote islands and coastal areas. By providing school boats and clean water solutions, the organization helps children reach school safely and supports communities in building healthier, more sustainable futures.

“We are so excited to have been chosen for the Leave Your Mark Grant,” said Meralda Adam, Chairperson at Yellow Boat of Hope Foundation Indonesia. “These funds will allow us to provide a school boat in a remote coastal village, ensuring children no longer risk their lives paddling unsafe sampans to reach school. We will also be able to install 20 water filters in area households and provide essential educational materials to children, such as books and uniforms.”

The three individual Leave Your Mark winners support a wide range of mission and social good organizations working around the world. This year’s winners will use their grant funds to support initiatives including church planting and well-digging in Kenya, bridge construction for students in Panama, and volunteer-led building projects across the developing world that promote education, public health, and women’s empowerment.

“For the ninth year, we’re honored to recognize individuals and organizations who are making a lasting impact through mission and social good work,” said Justin Poehler, IMG Chief Commercial Officer. “This year’s Leave Your Mark Grant recipients exemplify the spirit of service by working to bring clean water, safe transportation, education, and infrastructure to communities in need around the world.”

IMG has insured mission and social good organizations since the early 1990s, providing key benefits and assistance services for thousands of customers who serve or volunteer internationally. The Leave Your Mark program was launched in 2017 to give back to organizations with charitable missions.

About IMG® (International Medical Group®)
IMG® (International Medical Group®), a SiriusPoint company, is an award-winning global insurance benefits and assistance services company that has served millions of members worldwide since its founding in 1990. The preeminent provider of travel and health safety solutions, IMG offers a wide range of insurance programs, including international private medical insurance, travel medical insurance, and travel insurance, as well as enterprise services, including insurance administrative services and 24/7 emergency medical, security, and travel assistance. IMG’s world-class services, combined with an extensive product portfolio, provide Global Peace of Mind® for travelers, students, missionaries, marine crews, and other individuals or groups traveling, working, or living away from home. For more information, please visit www.imglobal.com.

Media Contact: Carly Kessler, IMG Communications Manager, carly.kessler@imglobal.com

 

BingX Launches Zero-Fee Trading for BTC, ETH and BNB with Daily Rewards

PANAMA CITY, Oct. 23, 2025 /PRNewswire/ — BingX, a leading cryptocurrency exchange and Web3 AI company, is excited to announce a new campaign offering zero-fee spot trading for BTC, ETH and BNB, with additional daily rewards for the most active traders.

BingX Launches Zero-Fee Trading for BTC, ETH and BNB with Daily Rewards
BingX Launches Zero-Fee Trading for BTC, ETH and BNB with Daily Rewards

From October 22 to November 21, 2025, all users trading BTC, ETH, and BNB spot enjoy 0 trading fee benefits, covering BTC/USDT, BTC/USDC, ETH/USDT, ETH/USDC, BNB/USDT, and BNB/USDC trading pairs. In addition, active users who trade the 3 cryptos have a chance to win 100% off rebates on their buying orders based on their ranks among all participants, sequenced by transaction completion time in chronological order. With the offers and rewards, BingX aims to encourage user engagement in the current market trends and capture potential opportunities when they occur.

“It is our commitment to helping our users to grow and achieve their goals,” said Vivien Lin, Chief Product Officer at BingX. “BingX is proud to serve beyond the role of a trading platform by actively catering to the needs of our users and strengthening community engagement.”

The campaign amplifies BingX’s mission in making crypto accessible and friendly to all, by providing timely, relevant opportunities to its users. Leveraging its recent milestones in AI, security and community connection, BingX is building its ecosystem where users can thrive in the latest market evolution.

About BingX

Founded in 2018, BingX is a leading crypto exchange and Web3 AI company, serving a global community of over 20 million users. With a comprehensive suite of AI-powered products and services, including derivatives, spot trading, and copy trading, BingX caters to the evolving needs of users across all experience levels, from beginners to professionals. Committed to building a trustworthy and intelligent trading platform, BingX empowers users with innovative tools designed to enhance performance and confidence. In 2024, BingX proudly became the official crypto exchange partner of Chelsea Football Club, marking an exciting debut in the world of sports sponsorship.

For more information, please visit: https://bingx.com/

Fractal Achieves AWS Generative AI Consulting Services Competency, Reinforcing its Leadership in AI Strategy and Implementation

NEW YORK, Oct. 23, 2025 /PRNewswire/ — Fractal (www.fractal.ai), a global provider of artificial intelligence solutions to Fortune 500® companies, announced today that it has achieved the Amazon Web Services (AWS) Generative AI Consulting Services Competency. This milestone recognizes Fractal’s expertise and commitment to leveraging AI technologies to drive innovation and transformation for its global clients.

The AWS Generative AI Consulting Services Competency identifies partners with proven technical proficiency and customer success in guiding organizations through the entire generative AI lifecycle, from defining strategy and responsible AI frameworks to building, customizing, and maintaining generative AI applications and foundation models.

“Achieving the AWS Generative AI Consulting Services Competency reflects our commitment to enabling clients to unlock the full potential of generative AI responsibly and effectively,” said Vikram Magon, Vice President – AWS Partnership, Fractal. “This recognition validates our ability to deliver end-to-end consulting services that help businesses innovate, accelerate adoption, and achieve measurable outcomes with AWS technologies.”

Fractal’s consulting expertise spans:

  • Strategic Advisory: Helping organizations define generative AI adoption roadmaps and responsible AI principles.
  • Model Development & Customization: Building and fine-tuning foundation models for industry-specific and cross-functional use cases.
  • Deployment & Operations: Supporting clients in operating, securing, and maintaining generative AI applications and workloads.
  • Governance & Risk Management: Implementing frameworks to ensure compliance, security, and ethical AI practices.

With a strong track record of delivering generative AI solutions across industries, Fractal empowers clients to enhance customer experiences, optimize operations, and drive innovation. This competency builds on Fractal’s existing AWS competencies in Data & Analytics, DevOps, Consumer Goods, Retail, and Financial Services, further cementing its position as a trusted partner for AI-driven transformation.

The AWS Competency Program connects customers with AWS Partners who have demonstrated technical expertise and proven customer success in specialized solution areas. These partners help organizations accelerate cloud adoption and innovation while adhering to best practices.

About Fractal

Fractal is a globally recognized Enterprise AI company with a vision to power every human decision in the enterprise.

Fractal’s suite of businesses includes Asper.ai (enabling interconnected decisions for revenue growth) and Analytics Vidhya (one of the world’s largest data science communities). Fractal incubated Qure.ai, a global healthcare AI leader enhancing the rapid identification and management of tuberculosis, lung cancer, and stroke. Fractal’s dedicated AI research team is focused on foundational AI advancements, including knowledge-based foundational models, reasoning-based systems, and agentic systems. The team has launched successful products such as MarshallGoldsmith.ai, Vaidya.ai, Kalaido.ai, and the open-source reasoning model Fathom-R1-14B.

Fractal employs over 5,000 professionals across 18 global locations, including the United States, Canada, UK, Netherlands, Ukraine, India, Singapore, South Africa, UAE, and Australia. It has consistently earned recognition as one of India’s Best Companies to Work For (Top 100, 2025), a ‘Great Workplace’ for eight consecutive years, and among ‘India’s Best Workplaces for Women’ for five years running by the Great Place to Work® Institute. Fractal was also named a Leader in the 2025 Forrester Wave™ for Customer Analytics Service Providers and earned leadership positions in the Everest Group Peak Matrix Assessment 2025 for AI and Analytics Services, and Information Services Group’s 2024 assessments for Data Engineering and Data Science Services.

 

SANY JP100 Sets New Guinness World Record™ for the World’s Tallest Firefighting Water Jet

BEIJING, Oct. 23, 2025 /PRNewswire/ — SANY Group, a leading construction machinery manufacturer, announced that its self-developed Aerial Water Jet Fire Truck JP100 set a Guinness World Record™ for “The Highest Water Jet from a Fire Truck (Prototype)” with a maximum jet height of 159.66 meters at the 21st China International Fire Protection Equipment Technology Conference & Exposition, which concluded on October 16. This certification marks a historic milestone for SANY’s emergency rescue equipment, and for high-rise buildings firefighting worldwide.

SANY JP100 Breaks Record for the World’s Tallest Firefighting Water Jet
SANY JP100 Breaks Record for the World’s Tallest Firefighting Water Jet

Innovation That Reaches New Heights

As the world’s first 5-axle Aerial Water Jet Fire Truck with a 100-meter boom, the JP100 integrates a range of groundbreaking designs:

  • Pioneering boom design combining six telescopic and three folding sections, achieving a 100-meter operational height.
  • High- and low-pressure multi-stage centrifugal pump with a rated flow of 50 L/s, delivering a maximum range of over 70 meters and an operational radius exceeding 100 meters.
  • Innovative five-axle chassis, 10 tons lighter and one axle fewer than comparable models, ensuring outstanding maneuverability.
  • Integrated remote-control system enabling a single operator to perform all key firefighting actions, dramatically improving response efficiency.

Record-Breaking Innovation for Real-World Needs

As urban buildings grow ever taller, high-rise fires have become a global challenge. The record-setting JP100 offers a powerful solution to the difficulty.

  • The record-breaking 159.66-meter jet height meets firefighting needs for nearly all super high-rise.
  • Flexible articulated boom enables cross-obstacle operations and back-side firefighting for residential buildings of 20-30 stories, largely reducing site constraints.
  • A lighter total weight of 54 tons allows rapid response without overloading, and the 23.7-meter turning diameter offers excellent maneuverability in complex urban spaces.

This record is not just a milestone, but a new beginning for SANY in the emergency rescue equipment sector. For years, SANY has paid close attention to innovation, investing about 5% of its sales revenue in R&D annually to build leading product strength and core competitiveness. In its 2025 Tech Festival, SANY even offered over RMB 600 million awards to encourage bold ideas and cutting-edge technologies that redefined the industry.

With the JP100’s record-setting achievement, SANY once again proves that innovation knows no limits—and neither does SANY.

Ofirnoflast (HT-6184) Receives Orphan Drug Designation from U.S. FDA for Myelodysplastic Syndromes

LEHI, Utah, Oct. 23, 2025 /PRNewswire/ — Halia Therapeutics, Inc., a clinical-stage biopharmaceutical company pioneering therapies that target the root causes of inflammation-driven diseases, today announced that the U.S. Food and Drug Administration (FDA) has granted Orphan Drug Designation (ODD) to its investigational medicine ofirnoflast (HT-6184) for the treatment of Myelodysplastic Syndromes (MDS) — a group of bone marrow disorders characterized by ineffective blood cell production and a risk of progression to acute myeloid leukemia (AML).

The FDA grants Orphan Drug Designation to therapies intended for the treatment, prevention, or diagnosis of rare diseases or conditions that affect fewer than 200,000 people in the United States at the time of designation.

“This designation underscores the potential of our approach in Myelodysplastic Syndromes and supports our commitment to developing new treatment options for patients living with MDS,” said David Bearss, PhD, Chief Executive Officer of Halia Therapeutics. “Ofirnoflast represents a first-in-class approach to modulating inflammasome biology, an upstream driver of inflammation, with the goal of restoring healthy bone marrow function.”

Ofirnoflast is a selective NEK7 allosteric modulator designed to prevent the formation and promote the disassembly of the NLRP3 inflammasome, a central driver of chronic inflammation in multiple diseases. In MDS, inflammasome activation is increasingly recognized as a key contributor to ineffective hematopoiesis and bone marrow failure. By modulating NEK7, ofirnoflast aims to restore immune balance and improve blood-cell production without broad immunosuppression.

“Inflammasome biology represents a promising frontier for hematologic innovation,” said Alan F. List, MD, member of Halia Therapeutics’ Scientific Advisory Board and former President and CEO of Moffitt Cancer Center. “Ofirnoflast’s approach is distinctive in that it seeks to modulate the underlying inflammatory drivers of MDS rather than just its downstream effects. This strategy has the potential to redefine how inflammation-linked bone marrow failure is treated.”

Under the FDA’s Orphan Drug Act, orphan-drug status provides several incentives, including tax credits for qualified clinical testing, exemption from FDA user fees, and potential for seven years of U.S. market exclusivity upon approval. The FDA also administers grant programs to support clinical research and advance the development of therapies for rare diseases.

About Myelodysplastic Syndromes (MDS)

Myelodysplastic Syndromes are a group of bone marrow disorders characterized by defective blood-cell formation, leading to anemia, infection risk, and bleeding complications. MDS primarily affects older adults and can progress to acute myeloid leukemia (AML). Current therapies, including hypomethylating agents and growth factors, often provide limited benefit and do not address the underlying inflammatory biology of the disease.

About Ofirnoflast (HT-6184)

Ofirnoflast (HT-6184) is Halia Therapeutics’ lead investigational compound and a first-in-class NEK7 modulator that regulates activation of the NLRP3 inflammasome — an upstream molecular complex involved in chronic inflammation. The drug is currently being evaluated across multiple disease areas, including:

  • Myelodysplastic Syndromes (MDS) – completed Phase 2 study evaluating safety and hematologic outcomes
  • Obesity (in combination with semaglutide) – ongoing Phase 2 study targeting adipose inflammation and metabolic dysregulation
  • Alzheimer’s Disease – early-stage program focused on genetically at-risk populations

About Halia Therapeutics, Inc.

Halia Therapeutics is a clinical-stage biopharmaceutical company developing therapies that leverage genetic resilience to restore the body’s natural ability to resolve inflammation. By targeting the NEK7–NLRP3 inflammasome axis, Halia’s pipeline addresses a spectrum of chronic inflammatory and degenerative diseases, including hematologic disorders, metabolic disease, and neurodegeneration.

To learn more, visit www.haliatx.com or follow Halia Therapeutics on LinkedIn and X (Twitter).

Media Contact:
Taylor Avei
Director, Business Development
Halia Therapeutics, Inc.
info@haliatx.com
+1 (385) 355-4315

Leigh Salvo 
New Street Investor Relations
leigh@newstreetir.com

Forward-Looking Statements

This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements include, but are not limited to, statements about the potential therapeutic benefits of ofirnoflast, the company’s clinical development plans, regulatory strategies, and commercial opportunities. Forward-looking statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected. These risks include uncertainties related to clinical trial results, regulatory approval processes, competitive developments, and the company’s ability to secure adequate funding for continued operations. Halia Therapeutics undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, future events, or otherwise, except as required by applicable law.

Thunes Enables Instant Payment Access To and From Colombia with New Real-Time Payment System Bre-B

SINGAPORE and BOGOTÁ, Colombia, Oct. 23, 2025 /PRNewswire/ — Thunes, the Smart Superhighway to move money around the world, has launched real-time cross-border payments to and from Colombia through Bre-B, the country’s new national instant payment system from Banco de la República, the Central Bank of Colombia. 

This milestone highlights Thunes’ commitment to connecting and supporting Real-Time Payment (RTP) systems worldwide and promoting financial inclusion through faster, interoperable, and affordable money movement. Adding Bre-B capabilities to its Direct Global Network is the latest example of Thunes’ support for central banks and regulators modernising national payment systems and expanding access to financial products.

Bre-B allows individuals and businesses to send and receive money instantly, 24/7, between accounts held at different banks, cooperatives, digital wallets, and fintechs. Officially launched on October 6, 2025, 30 million people representing 76% of the country’s adults have already signed up to the service. Thunes is one of the first global payment platforms to enable real-time cross-border capabilities in and out of Colombia with the new national system, dramatically accelerating transaction speed, reliability, and accessibility for Members of its Direct Global Network and their end users.

Chloe Mayenobe, President and COO at Thunes, said: “Across the world, Thunes is deeply engaged in building and connecting Real-Time Payment systems that enable people and businesses to move money instantly, securely, and transparently. We greatly value the vision and leadership of central banks, like Colombia’s, that are driving innovations to make financial systems more inclusive and interoperable. Together with Bre-B, we’re helping to power Colombia’s participation in the real-time global economy and set a new benchmark for interoperable payments in the region.”

With nearly 78% of transactions in Colombia still cash-based, Colombia’s financial ecosystem is undergoing a rapid digital transformation. With over 92% bank account penetration and surging adoption of mobile wallets, along with its new instant payment service, the country is set to pave the way for a more inclusive, digital-first economy. 

Aik Boon Tan, Chief Network Officer at Thunes, added: “Our addition of Bre-B to Thunes’ Direct Global Network is a strong example of how public and private innovation can come together to drive financial transformation. Through this extension of our Network, we are proud to help expand Bre-B’s reach beyond Colombia’s borders, giving local people and businesses access to the global economy.”

www.thunes.com