A Joyful, Design-led Partnership to Celebrate the Festive Season

HONG KONG, Oct. 20, 2025 /PRNewswire/ — This festive season, 1664 is excited to announce its first-ever festive artist collaboration across Hong Kong, mainland China, Singapore, Malaysia, and Vietnam with celebrated French artist Camille Walala. Bringing a modern twist to the traditional holiday season that encapsulates Christmas and Lunar New Year, 1664 will be introducing limited-edition designs and upbeat experiences from October 2025 onwards. This partnership exemplifies Carlsberg Group’s strategy to transform convivial moments into radiant expressions of creativity that resonate with discerning consumers yet are rooted in 1664’s signature ethos of good taste and shared celebration.

Renowned for her bold use of colour, vibrant geometric patterns, and immersive installations, Walala brings a fresh, contemporary twist to the rich traditions of Asian festivities. As fireworks light up the night sky, lanterns glow, and the scent of gourmet delights fill the air, the festive season once again unites communities in celebration and shared joy. The modern packaging designs of 1664 Blanc, Rosé, and Brut bottles and cans seamlessly blend the brand colours with Walala’s playful aesthetic, resulting in eye-catching designs that capture a whimsy and exuberant spirit. Complementing the purchase of products are exclusive co-branded merchandise and collectables, including red envelopes, tote bags, glasses, and umbrellas, all thoughtfully crafted to reflect the cultural significance across Asia, while elevating the brand’s premium portfolio.

In February 2024, Carlsberg Group launched its Accelerate SAIL strategy, aimed at driving bold and exciting growth, becoming the most successful, professional, and attractive brewer in the markets, and serving as a positive force in society. Inspired by this vision, 1664 collaborates with forward-thinking artists and introduces culturally relevant initiatives to reinforce its commitment to accelerating premium growth across Asia. Walala perfectly embodies 1664’s design-led spirit, blending Parisian elegance with joyful creativity to celebrate individuality and strive for excellence, cementing 1664’s position as the beer of choice in the region’s highly competitive market. 

Rommel P. Fuentebella, Senior Director, Premium and Execution of Carlsberg Asia, stated: “Elegantly unexpected, our 1664 x Walala collaboration creates a vibrant space where worlds collide—pouring a splash of joy into everyday moments and transforming them into meaningful connections. This first-ever Asia-wide collaboration with Camille Walala exemplifies our approach of blending 1664’s French flair with locally resonant creativity to deliver innovative beer experiences tailored to diverse markets. Through bold activations and visionary partnerships, we aim to reaffirm our presence in key cities while planting strong foundations in recently entered and emerging markets.” 

Set against the backdrop of Asia’s festive calendar, beginning in mid-October and leading up to Lunar New Year in different markets, 1664 reimagines longstanding traditions and rituals through the bold lens of contemporary design, inviting consumer engagement and shareability.

This cultural celebration will unfold through a series of on-ground activations across the region, offering an intimate look into Walala’s creative process, her inspirations, and her interpretation of joy. The campaign officially launches in November in Malaysia and Hong Kong S.A.R, setting the stage for immersive experiences to follow. A highlight of the journey will be a striking installation in Kuala Lumpur this December, followed by activations in key cities in China, Singapore, and Vietnam in the months ahead.

Stay tuned for more updates as 1664 continues to bring art, culture, and celebration together in unexpected and joyful ways.

Download high-res images here.

ABOUT 1664

1664, the world’s No.1 French beer brand with a rich heritage spanning over 350 years, epitomizes timeless and playful elegance. Our brew is crafted to embody Good Taste with a Twist, ensuring impeccable taste in every sip. Drawing inspiration from art and design, 1664 aims to bring a love of Frenchness and good taste to the everyday.

*GlobalData 2025 research for 2023, based on actual volume sales data in The Hectolitres.

ABOUT CAMILLE WALALA

Camille Walala is a prominent French artist known for her vibrant use of colour and bold geometric patterns. Her work is inspired by European designers, artists and movements and her geometric city murals and pop-up sculptures can be seen everywhere from Paris to Hong Kong.

Throughout her career, Walala has collaborated with various high-profile brands and institutions, including Lego, Armani, and Facebook. However, her public artworks are not only limited to London. She created a major public art project in Hong Kong called “Planet Walala”, compromising of public installations, exhibitions and the first-ever Hong Kong city sign.

About Carlsberg Asia

Established in 1847 by brewer J.C. Jacobsen, the Carlsberg Group is one of the leading brewery groups in the world, with an attractive portfolio of beer and other beverage brands. With over 37,000 employees, and with a presence in more than 125 markets, the Group has a purpose of brewing for a better today and tomorrow. Doing business responsibly and sustainably supports that purpose – and drives the efforts to deliver value for shareholders and society.

Carlsberg Asia is a dynamic and diverse region comprising 8 operating markets: Cambodia, China, Hong Kong S.A.R., Laos, Malaysia, Myanmar, Singapore and Vietnam. Altogether we have 34 breweries and some 12,000 employees spreading across the Asian markets. The Asia Regional Office is based in Hong Kong.

GUANGZHOU, China, Oct. 20, 2025 /PRNewswire/ — HIKSEMI concluded a successful participation in the 138th China Import and Export Fair (Canton Fair), held from October 15 to 19 in Guangzhou, unveiling its vision for the AI era under the theme “Smart Storage, Boundless Connections.” The exhibition highlighted how intelligent storage is evolving from a passive component into an active enabler of seamless digital experiences across smart living, immersive entertainment, and intelligent mobility.

At the heart of the booth was the AI Storage Experience Zone, a dedicated area demonstrating real-world applications powered by HIKSEMI’s advanced storage solutions. This zone featured a new generation of low-latency NVMe SSDs, high-endurance microSD cards for AI-enabled IoT devices, and scalable Home NAS solutions—such as the 100TB-capacity NAS R1—that bring AI intelligence into everyday family data management.

The exhibition also showcased seven integrated lifestyle scenarios, illustrating how HIKSEMI’s smart storage solutions enhance daily life. For personal productivity and entertainment, the RAPIDS PRO dual-interface SSD enabled instant data sync and secure backup, while the FUTURE Series GEN5 SSD and RGB DDR5 delivered extreme performance for 8K gaming, VR streaming, and high-frame-rate content playback, setting a new benchmark for next-generation computing and immersive experiences. Content creators explored HIKSEMI’s professional-grade ecosystem, including magnetic PSSD, rugged memory cards, and high-speed card readers designed for vloggers, photographers, and filmmakers on the move.

In industrial and automotive applications, HIKSEMI demonstrated reliable, long-life storage solutions engineered for demanding environments, including data centers, industrial automation systems, ADAS, dashcams, and in-vehicle infotainment. These products underscore the company’s commitment to delivering stable, high-performance storage that powers the next generation of smart cities and connected transportation.

The HIKSEMI experience was further brought to life by the presence of its beloved brand mascot, Semi Elephant, who welcomed visitors throughout the fair. Symbolizing reliability, massive capacity, and enduring trust, the character reinforced the brand’s promise in an age where every digital connection depends on intelligent, secure data handling. As AI reshapes the way people live, work, and play, HIKSEMI continues to innovate at the intersection of storage and intelligence, expanding its AI-optimized portfolio and strengthening global partnerships to deliver smarter, faster, and more connected experiences for users worldwide.

WUHU, China, Oct. 20, 2025 /PRNewswire/ — Chery Group and UNICEF today announced the renewal of their global partnership in education, launching a new three-year collaboration to transform the lives of children worldwide, especially the most vulnerable, by enabling them to access quality education.

Building on its initial contribution of US$ 6 million for 2023-2025, Chery Group has pledged an additional US$ 6 million over the next three years to further support UNICEF’s education programs, both globally and with dedicated support to China, Mexico, South Africa, Türkiye, Indonesia, and Vietnam.

UNICEF estimates that hundreds of millions of children worldwide still lack access to quality education. Over 600 million are unable to attain minimum proficiency levels in reading and mathematics, even though two thirds of them are in school. For those out of school, foundational literacy and numeracy remain out of reach. Educational inequality continues to hinder global progress, with children affected by poverty, conflict, disasters, disabilities, or living in remote and marginalized communities most at risk of being left behind.

Since the partnership was first established in 2023, Chery Group has provided vital support to UNICEF’s global education programmes. Chery contributed to UNICEF reaching nearly 40 million children and adolescents with access to quality education, including 17 million in emergencies. Building on this significant impact and in response to the ongoing global learning crisis, both parties have pledged to extend their partnership through 2028, deepening their shared commitment to empowering the next generation.

Chery Group’s renewed commitment of US$6 million will support UNICEF’s global education programmes to provide access to quality education for the most disadvantaged and marginalised children, and to help countries strengthen their national education systems to create lasting change for children at scale.

Yin Tongyue, Chairman of Chery Group, stated at the renewal ceremony: “Chery Group has consistently placed corporate social responsibility at the core of its development. We are not just an automobile manufacturer – we are committed contributors to global sustainable development. The achievements of our collaboration over the past two years have strengthened our belief in advancing global education with UNICEF. By renewing this vital partnership, Chery Group will continue to mobilize global resources, collaborate with partners from all sectors, and contribute efforts to promote social progress and help build a more inclusive future.”

“Chery’s commitment to innovation, social responsibility, and global impact is truly inspiring,” said Dr. Myo-Zin Nyunt, Deputy Regional Director of UNICEF East Asia and Pacific Regional Office. “We look forward to deepening our collaboration and creating even greater opportunities for children everywhere. On behalf of UNICEF and the millions of lives of children you’ve touched – thank you for your trust, your vision, and your unwavering support. Together, we can build a brighter, more equitable future for every child.”

With Chery Group’s support, UNICEF has made remarkable progress during the first two years of the partnership, delivering quality education to tens of millions of out-of-school children, including children with disabilities, displaced children, and those affected by emergencies. With Chery Group’s renewed commitment, this transformative work will continue in China, Mexico, South Africa, and Türkiye, and expand to Viet Nam and Indonesia. These programmes focus on fostering inclusive, healthy, and safe learning environments, ensuring that more children and adolescents gain access to equitable and quality educational opportunities.

Chery Group has consistently integrated the principles of sustainable development into its strategy and operations. The renewal of its partnership with UNICEF marks not only a significant milestone in Chery’s long-term commitment to social responsibility, but also a concrete step towards fulfilling its promise of “building a better future for the next generation”. By joining forces and leveraging education as a catalyst, Chery Group will continue to stand alongside global partners like UNICEF to advance a more equitable, resilient, and human-centered vision of sustainable development worldwide.

– Global campaign celebrates the U.S. debut of the movie-inspired collaboration package –

NEW YORK, Oct. 20, 2025 /PRNewswire/ — Nongshim carried out a global campaign at New York Times Square to celebrate the launch of Shin Ramyun in collaboration with Netflix’s hit animated film ‘KPop Demon Hunters’. As known for “The Crossroads of the World” and attracting over 450,000 visitors daily, Times Square served as the stage for global consumers to directly taste and enjoy the Shin Ramyun brand through a variety of interactive activities that seamlessly connected both online and offline experiences.

On the day of the campaign, Nongshim unveiled the ‘KPop Demon Hunters’-inspired Shin Ramyun through a giant Digital Out-of-Home (DOOH) billboard in Times Square.

In addition to the digital billboard, Nongshim also operated a range of themed booths to let visitors experience the Shin Ramyun brand firsthand.

At the Food Zone, visitors sampled Shin Toomba prepared with an instant noodle cooker, offering a taste of Korea’s iconic “Hangang Ramyun” culture alongside Shrimp Crackers. The Reward Zone featured instant photo booths decorated with ‘KPop Demon Hunters’ characters, while the Event Zone offered prizes, including Shin Ramyun, through a social media follow event that extended the excitement online.

A Nongshim representative commented, “This campaign went beyond simple digital advertising to become a festival where global consumers could directly taste and enjoy Shin Ramyun. Starting from New York Times Square, we will continue to connect directly with consumers worldwide and actively spread Shin Ramyun’s global slogan, ‘Spicy Happiness In Noodles.'”

Meanwhile, Nongshim has been rolling out the ‘KPop Demon Hunters’-inspired packaging globally since late August, starting in Korea. In the Americas, including the United States, sales began in mid-September, with distribution gradually expanding to additional countries. Nongshim also plans to introduce the product across key European markets — including the United Kingdom, France, Germany, the Netherlands, Switzerland, Italy, and the Czech Republic — as well as in Australia and New Zealand within this year.