Youth-first approach celebrates Gen Z’s creativity, diversity and drive towards positive societal change

SINGAPORE – Media OutReach Newswire – 29 September 2025 – Canon Singapore Pte. Ltd. (Canon Singapore) today launches its bold new campaign, “#iamkyosei“, a celebration of self-expression, interactivity, and integrity that defines today’s youth. Rooted in Canon’s corporate philosophy of Kyosei (共生), living and working together for the common good, Canon Singapore celebrates the young generation’s fresh outlook and purpose-driven approach to life through this campaign.

Canon strives to improve and enrich people’s lives through its technology, driven by Kyosei, ensuring that innovation is always aligned with social responsibility. By anchoring “#iamkyosei” in this guiding principle, Canon reaffirms its commitment to nurturing a culture where creativity, diversity, and social responsibility thrive. These are also the values that deeply resonate with today’s youth.

From Product to Purpose: Building Authentic Connections
This campaign comes at a time when heritage brands are seeking to retain their corporate identity, while expanding audience connections. For Canon, this means extending its purpose-driven approach that reflects and supports the values of a new generation.

“#iamkyosei” shines a spotlight on the beliefs and aspirations of today’s youth, who demand accountability, are digitally native, and committed to meaningful connections. By celebrating this generation’s transformative spirit, Canon not only reaffirms its heritage, but also strengthens its role as a partner in shaping a more connected and compassionate society.

Emotionally Resonant Storytelling at its Core
At its heart, “#iamkyosei” deepens Canon’s emotional bond with Gen Z by embracing creativity, purpose, and culture, the very pillars that define this generation[1]. The campaign highlights the positivity, resilience and entrepreneurial spirit of youth embracing diversity, building tech for good, and reaching out to those in need — empowering the youth to embrace their potential beyond limits.

“We are witnessing a fundamental shift in marketing today, where brands are defined not only by the products they sell but also by the change they inspire,” said Toshiyuki (Tiger) Ishii, President and CEO, Canon Singapore. “With “#iamkyosei”, we celebrate youth by acknowledging their perspectives. This ensures inclusivity and cultural authenticity in everything Canon does and reflects our long-standing kyosei philosophy which continues to guide our community initiatives across the region.”

This year, Canon Singapore partnered with the Photographic Society of National University of Singapore (NUSPS) through its Montage 2025 photography event, a flagship initiative that unites enthusiasts for competitions, seminars, and hands-on workshops with industry experts. These events provide young creatives with an invaluable platform to explore their vision, showcase their work to the public, and receive constructive feedback from seasoned professionals. By encouraging creative expression, fostering industry connections, and inspiring a sense of community, Canon continues to empower the next generation of photographers and visual storytellers.

Living Kyosei from Within
Beyond external engagement, Canon Singapore has created a series of employee-generated videos that highlight stories from staff who embody the philosophy through their actions and beliefs. The videos have been released as part of the campaign launch, demonstrating that Kyosei is not just a brand philosophy but a lived practice across the organisation. More information on “#iamkyosei” campaign can be found at sg.canon/iamkyosei.

Hashtag: #iamkyosei #CanonSingapore #Kyosei #GenZ #YouthEmpowerment #Creativity #Photography #TechForGood

The issuer is solely responsible for the content of this announcement.

About Canon Singapore Pte. Ltd.

Canon is a global leader in photographic and digital imaging solutions. Canon Singapore Pte. Ltd. is the headquarters for South & Southeast Asia driving sales, marketing and service strategies. Besides handling the domestic market, the company covers 22 other countries and regions. The parent company Canon Inc. has a global network of more than 300 companies and employs about 170,000 people worldwide. Canon is guided by its kyosei philosophy that focuses on living and working together for the common good.

More information is available at https://sg.canon.

SINGAPORE – Media OutReach Newswire – 29 September 2025 – The Global Dialogue on Digital Platform Work opened today in Singapore, convening over 150 policymakers, statisticians, social partners, platform operators, and researchers from over 20 countries around the world. Hosted by the Ministry of Manpower (MOM) Singapore’s Manpower Research and Statistics Department (MRSD) and the International Labour Organization (ILO), the conference marks a significant step in global knowledge exchange to address data gaps and drive action in the platform economy. It aims to support the establishment of trusted and harmonised international statistical frameworks for digital platform employment (DPE) that are crucial to inform inclusive, evidence-based, and future-ready policies for both worker protection and economic growth in Singapore and beyond.

Globally, despite its rapid growth, digital platform work is not fully captured in labour force data, making it difficult to assess its true impact on workers, work arrangements and incomes. This is because of the lack of internationally agreed statistical standards and definitions, compounded by the fact that such work comprises a diverse range of activities from transport and delivery to professional services like design, coding and consulting, and is often sporadic in nature. This can lead to inconsistent measurement in labour force surveys, impeding the ability to fully understand platform workers’ socio-economic outcomes. Without better visibility, digital platform arrangements risk being managed with blunt rather than calibrated policies.

Robust and consistent data is therefore crucial to governments’ efforts in designing evidence-based policies that safeguard workers’ rights and well-being. These could have implication on areas like workplace injury compensation, housing and retirement adequacy, and career mobility initiatives, but also for enabling higher-skilled freelancers and professionals to access global opportunities. While lower-income platform workers remain the current focus, it is equally important to keep watch on higher-skilled segments such as professional freelancers and consultants. A decade ago, Singapore began tracking delivery and transport workers early, ensuring protections were in place when needed. The same forward-looking view should be taken with higher-segment platform work, so policies are ready when this space grows. Beyond national efforts, standardised data also provide countries with a shared evidence base that supports efforts to regulate cross-border platform activity, assess employer obligations, and account for digital services in labour mobility and trade frameworks.

Singapore is among the first globally to conduct annual national surveys on platform work since 2016. From then till 2024, the number of platform workers who preferred such work as their main job grew by an average of 7% a year. Concurrently, there has been a decrease in workers who have faced challenges with such work, from 71% in 2017 to 18% in 2024. Measurement efforts were critical to supporting positive outcomes and introduction of the Platforms Workers Act, which aims to enhance protection and representation for workers. The Act was also shaped through Singapore’s unique tripartite approach between unions, employers and the government – alongside partners National Trades Union Congress (NTUC) and Singapore National Employers Federation (SNEF).

At the 21st International Conference of Labour Statisticians in 2023, MOM and the ILO produced a working paper which highlighted measurement challenges and called for standardised concepts and methods. This has led to the formation of an expert group on digital platform work, with Singapore co-hosting today’s Global Dialogue on Digital Platform Work with the ILO to further drive progress towards common measures that ensure that policies for platform workers are grounded in robust, comparable data.

Strengthening Standards Through International Dialogue and Collaboration

The Global Dialogue on Digital Platform Work will convene diverse stakeholders for cross-border dialogue, knowledge sharing and multilateral collaboration. It will be guided by the following objectives:

1. To emphasise the importance of better data and analysis to strengthen protection through legislation for the growing group of platform workers impacted by DPE;
2. To support the development of harmonised statistics on DPE which are essential for international comparison and learning and seizing opportunities in the platform economy; and
3. To drive global collaboration that advances the future of DPE through dialogue.

Mr Ng Chee Khern, Permanent Secretary, MOM said, “Digital Platform Employment (DPE) is growing rapidly, and thus, international measurement standards need to keep pace to inform evidence-based policymaking. Since 2016, Singapore has conducted dedicated national surveys to better understand this evolving segment, and this was critical to the introduction of the Platform Workers Act earlier this year. Looking ahead, we must also track higher-skilled platform roles, not just lower-income segments. By preparing early – as we did with delivery and ride-hailing workers a decade ago – we can ensure timely data and policies for this next wave of platform work. We look forward to collaborating with the ILO as we exchange insights with the global community with the aim of establishing harmonised statistical standards for DPE that promote a fair, inclusive and future-ready platform economy in Singapore and beyond.”

Mr Gilbert F. Houngbo, Director-General, ILO said, “Digital platform employment has reshaped the world of work, creating new employment and income opportunities and driving economic efficiency but also raising challenges regarding protection and rights of workers. As digital platforms scale globally, so must our measurements. Now is the time for international statistical standards, so we have comparable data evidence needed to uphold rights and extend social protection – advancing decent work whilst promoting its economic potential. Reliable data is also crucial to inform the ILO’s ongoing standard setting on decent work for platform workers. I am pleased that the ILO is partnering with Singapore’s Ministry of Manpower to convene this important Global Dialogue, bringing together our tripartite constituents and other stakeholders to close these data gaps.”

Through cross-border dialogue, tripartite engagement and multilateral cooperation, the Global Dialogue on Digital Platform Work will lay the groundwork for stronger international measurement standards to ensure platform workers are visible, valued and fairly represented in the future of work. The discussions will serve as a key milestone in the lead-up to the 22nd International Conference of Labour Statisticians (ICLS) in 2028, where measurement standards on DPE will be presented.

The issuer is solely responsible for the content of this announcement.

SINGAPORE – Media OutReach Newswire – 29 September 2025 – The Wealth Management Institute (WMI), in partnership with the Private Banking Industry Group (PBIG), is deepening efforts to build philanthropy advisory capabilities within the private banking sector.

Announced at the WMI Global Family Office (GFO) Summit held on 29-30 September 2025, WMI will be partnering PBIG to deepen advisor capabilities and explore ways to elevate Singapore’s position as a hub for effective philanthropy.

In 2023, Impact Philanthropy Partnership (IPP), a joint initiative by WMI and PBIG, was launched to convene the wealth management and philanthropy communities to deepen knowledge, share insights, and foster collaboration.

Over two years, the IPP brought together principals, wealth advisors, and philanthropy professionals through forums and roundtables, and produced seven research reports covering topics such as catalytic giving, donor-advised funds, and holistic philanthropy.

With this foundation in place, WMI will continue to work with PBIG to deepen advisory capabilities and strengthen the broader philanthropy ecosystem.

Deepening Advisory Capabilities for the Next Generation
The new phase of collaboration is centred on enhancing the capabilities of client-facing advisors who are the first point of contact for principals, wealth owners, and their families. This initiative will facilitate wealth conversations that align financial strategies with long-term, purposeful legacy planning. The goal is to better meet the growing demand for values-based philanthropy advisory that resonates with the next generation—who are often more attuned to social and environmental causes.

At the same time, the initiative will place greater emphasis on helping clients gain the knowledge they need to understand the wider impact of their philanthropic choices and make informed decisions.

Ms Young Jin Yee, Co-head, UBS Global Wealth Management APAC; and Chair of the PBIG Philanthropy Workgroup, emphasised the importance of this evolving advisory landscape: “As clients increasingly seek holistic, impact-driven wealth planning, the need for highly skilled philanthropy advisors has never been greater. Families want trusted partners who can engage in meaningful conversations about values, legacy, and purpose. Similarly, clients themselves are on a learning journey—many are exploring how to give more strategically and sustainably. This next phase reflects our shared commitment to not only equip advisors with the capabilities to support these aspirations, but also to foster greater impact awareness among clients. Together, this enables more informed, purpose-led decisions that can create lasting, positive change.”

The significant uptick in participation in philanthropy advisory training at WMI contributes strongly to building a sustainable philanthropic ecosystem. Since 2022, WMI’s philanthropy programmes have achieved about 600 enrolments. These programmes have played a vital role in equipping advisors to guide clients towards more effective philanthropic decisions. New programmes have also been planned, including a Certificate in Philanthropy and Social Impact for Greater China Markets to be launched in November 2025.

Ms Foo Mee Har, Chief Executive Officer, WMI; and Deputy Chair of the PBIG Philanthropy Workgroup, shared her enthusiasm for this momentum: “More and more, families see philanthropy as the glue that brings generations together. This is especially true when it comes to bringing the next generation into the fold. Through our training for client advisors and our research, it is evident that those who expand conversations beyond investments to include purpose and impact often build deep, lasting relationships across multiple generations. In addition, the ongoing education of clients plays a critical role in ensuring that these conversations are both informed and actionable. This next phase offers a significant opportunity for the wealth management sector to strengthen these relationships for the long term, with Singapore emerging as a leading hub for philanthropy in the region.”

Strategic Vision for a Stronger Philanthropy Ecosystem
Beyond training, WMI is also working with PBIG to actively explore ways to elevate Singapore’s position as a hub for effective philanthropy. Future initiatives may include looking at how convenings, advocacy and research can support a more enabling ecosystem—one where philanthropists, foundations, and family offices can deploy capital with clarity and confidence.

With its trusted financial ecosystem, regional connectivity, and growing expertise, Singapore aspires to become the global convening ground for thought leadership in philanthropy—gathering the world’s leading philanthropists, institutions, and thinkers to shape practices, exchange insights, and co-create solutions that drive meaning social impact.

Hashtag: #WMI

The issuer is solely responsible for the content of this announcement.

About WMI

Established in 2003, the Wealth Management Institute (WMI) is committed to building capabilities for investing in a better tomorrow. Founded by GIC and Temasek, our vision is to be Asia’s Centre of Excellence for wealth and asset management education and research.

WMI provides a comprehensive suite of practice-based certification and diploma programmes and collaborates with leading universities for master’s degrees. With over 17,000 annual enrolments, WMI serves a diverse community of professionals across Asia—including wealth and asset managers, family offices, and professionals in tax, legal, compliance, and financial regulation across more than 150 programmes. WMI is recognised as Singapore’s lead training provider for private banking and wealth management.

WMI helms the Global-Asia Family Office (GFO) Circle, a trusted network platform that builds capabilities and fosters community within the family office sector. The GFO Circle is supported by the Singapore Economic Development Board (EDB) and the Monetary Authority of Singapore (MAS). WMI also leads the Asia Centre for Changemakers (ACC), supported by Temasek Trust and the Philanthropy Asia Alliance (PAA). The ACC aims to build capacity and nurture a strong pipeline of active and informed changemakers with a focus on Asia.