NEW YORK, Oct. 1, 2025 /PRNewswire/ — The United Nations Global Compact convened business leaders from Asia and Oceania on the sidelines of UN General Assembly week to accelerate the transformation of sustainability, from compliance to a core driver of strategy and trust.

The Leadership Roundtable convened CEOs, CSOs and senior business leaders from across Asia and Oceania to reflect on how business leadership is evolving in response to today’s social, environmental and economic challenges. Discussions focused on sustainable finance, supply chain transformation, climate resilience and the evolving role of the CSO, and explored regional solutions, cross-sector collaboration and the integration of sustainability into core business strategy.

This initiative supports the Sustainable Development Goals (SDGs) and aligns with the Paris Agreement, reinforcing the role of the private sector in building a resilient, inclusive and sustainable global economy.

Highlights and key outcomes

1. Stronger business case for sustainability
   Participants emphasized the shift from sustainability as a compliance exercise to a strategic business driver. The evolving role of the CSO, integration of ESG into core operations, and the need for stronger governance were recurring themes.
2. Regional leadership and standards
   Participants called for Asia-Pacific to shape its own sustainability frameworks and solutions, recognizing the need for regionally appropriate standards and stronger collaboration across public and private sectors.
3. Finance will follow value
   A recurring theme was that “solutions need to make economic sense, then the funding will flow automatically.” Leaders emphasized aligning sustainability with financial performance, including through tools like TNFD, to unlock investment and reduce risk.

“Eighty-eight per cent of CEOs surveyed in the 2025 UN Global Compact CEO Study see a stronger business case for sustainability than five years ago, with technology, geopolitics and societal values identified as key drivers. This roundtable demonstrated the momentum and leadership emerging from Asia and Oceania. Businesses are not only responding to global challenges — they are shaping the solutions,” said Sue Allchurch, Chief of Outreach & Engagement, UN Global Compact.

“From supply chain innovation to regional collaboration, the insights shared at this roundtable show how companies are embedding sustainability into strategy and operations,” said Simiao You, Participant Engagement Senior Manager at the UN Global Compact Office.

About the United Nations Global Compact

The ambition of the UN Global Compact is to accelerate and scale the global collective impact of business by upholding the Ten Principles and delivering the SDGs through accountable companies and ecosystems that enable change. With more than 20,000 participating companies, 5 Regional Hubs, 65 Country Networks covering 85 countries and 9 Country Managers establishing Networks in 16 other countries, the UN Global Compact is the world’s largest corporate sustainability initiative — one Global Compact uniting business for a better world. For more information, follow @globalcompact on social media and visit our website at unglobalcompact.org.

BANGKOK, Oct. 1, 2025 /PRNewswire/ — MMA Global, the leading global trade association for marketers, today announced the official shortlist for the SMARTIES™ Thailand 2025 awards. The list features the finalists of the nation’s most impactful and creative marketing campaigns, selected from a competitive pool of entries that demonstrate a commitment to innovation and measurable business results.

The SMARTIES™ Awards are the world’s premier awards program for modern marketing, hosted by MMA Global to recognize excellence in the field. This year’s shortlist represents a broad spectrum of industries and campaigns that effectively leveraged technology, data, and bold creative strategies to drive real business growth. The nominated work showcases how Thailand’s marketing community is pushing boundaries and setting new standards for excellence on a global scale.

“We are incredibly impressed by the quality and ambition of this year’s submissions,” said Rohit Dadwal, CEO of MMA Global APAC & Global Head of SMARTIES™ Worldwide. “The campaigns on this shortlist aren’t just creative. They’re effective. They show a deep understanding of consumer behavior, a courageous willingness to experiment, and a clear focus on achieving tangible business outcomes.”

The selection process was guided by a diverse and distinguished jury panel of industry leaders and experts from across Thailand. These seasoned professionals dedicated their time and expertise to a rigorous, multi-stage review process to identify the most deserving campaigns. The jury’s dedication ensured that the shortlist reflects not only creativity but also strategic thinking, execution brilliance, and measurable impact.

MMA Global extends a heartfelt thank you to all the brands, agencies, and marketers who submitted their campaigns. Their participation and commitment to excellence are what make the SMARTIES™ Awards the most prestigious recognition in the industry.

Beyond the trophy, SMARTIES™ winners receive industry recognition on a global scale. Winning campaigns will be added to WARC 100’s ranking of the world’s most awarded campaigns and companies for media, as well as RECMA’s global scoring of media agencies. Additionally, they will be featured in the MMA SMARTIES Business Impact Index, which showcases the best in marketing from around the world.

The winners of the SMARTIES™ Thailand 2025 will be announced at the highly anticipated Gala Night on November 3, 2025. The ceremony will take place at the Hyatt Regency Bangkok Sukhumvit, starting at 6:00 PM. This celebratory event provides a unique opportunity for industry leaders to network, celebrate their achievements, and honor the campaigns that have made the most significant impact over the past year.

Tickets for the Gala Night can be reserved here.

The full shortlist is available for public viewing here.

Join us as we celebrate the best in modern marketing and recognize the bold ideas that are moving our industry forward.

About MMA Global: MMA Global is the leading global trade association for marketers, providing essential resources and expertise to empower marketers to navigate the complex world of Marketing. With commitment to driving innovation and effectiveness, MMA Global plays a pivotal role in shaping the future of marketing.

The French beer brand unveils a bold new partnership with global icon Robert Pattinson, a creative campaign celebrating a multi-faceted take on the idea of good taste

LONDON, Oct. 1, 2025 /PRNewswire/ — Premium French beer brand 1664 is proud to announce the start of an exciting new chapter, with the appointment of acclaimed actor, producer and global cultural icon Robert Pattinson as its first global brand ambassador.

At the heart of this new partnership is a bold global campaign set to launch in 2026, which unveils a cinematic exploration of contrasting perspectives on good taste. The campaign concept will be directed by acclaimed filmmaker, Brady Corbet. Corbet’s most recent feature film, The Brutalist, was released in 2024 to critical acclaim and garnered 10 nominations at the Academy Awards in the categories of Best Director and Best Original Screenplay. He’s also won the Silver Lion at the Venice International Film Festival and Best Director at the Golden Globes.

1664 Announces Robert Pattinson as New Global Brand Ambassador

This collaboration marks an exciting new chapter for 1664, bringing together Pattinson’s unique style and point of view with the brand’s Parisian roots and effortless sophistication. Together, they invite the world to see ‘good taste’ from fresh angles, with 1664 positioned as the beer that brings people together.

Pairing Robert Pattinson and Brady Corbet signals an audacious creative leap for 1664, which blends sophistication with a distinctive edge. This collaboration embodies the spirit of 1664: unconventional, effortlessly stylish and confident.

“We’re thrilled to unite Robert Pattinson and Brady Corbet, two icons of modern creativity, to create a campaign that dramatises the debate of good taste,” says Nikola Maravic, Global Marketing Director, 1664. “Together, their unique personalities and creative styles challenge convention, with 1664 being at the heart of the discussion. Our longstanding mission to elevate beer into a premium lifestyle experience is underway. This is only the first sip, stay tuned for more to come.”

Pattinson’s involvement brings a new energy to 1664’s world with a playful resolution that everyone can agree on: that 1664 is good taste.

Maravic continues: “With Robert as the face of our next global campaign, we have a unique opportunity to take 1664 into new cultural territory and reach audiences in exciting new ways. This is more than a partnership – it’s a statement of intent.“

Watch this space – an unexpected twist awaits.

About 1664 Blanc

Blue in bottle and iconic in flavour. 1664 Blanc is a light and refreshing premium beer, with a hint of spice and twist of citrus. Perfect for moments with friends. To find out more please visit @1664ukblanc.