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COACH Giant Dinosaur Rexy Stomps Over Kuala Lumpur’s Busiest Shopping District

KUALA LUMPUR, MALAYSIA – Media OutReach – 7 October 2021 – From digital 3D waves in South Korea to a 3D kitten on a building in Tokyo, 3D billboards are drawing the attention of pedestrians all over the world. COACH launched an initiative with “Windows of the Future” showcasing bespoke window displays in 9 locations around the world and in Malaysia, it’s sending shockwaves through the city with a giant 3D Rexy (Coachs fearless mascot) jumping out of Pavilion Elites LED screen.

 

The 3D Animation features the storyline of Rexy going into the store, hits on a few things, and grabs her favourite Rogue bags before she leaps off the screen, reflecting COACH Rogues unique attitude inspired by free spirits, rebels, and dreamers. There is more installed in this OOH (out-of-home) advertising experience as COACH’s digital agency CONTEN.T also released a digital AR game where the obsession of Rexy continues to an Augmented-Reality environment. This digital game will allow customers to immerse into an AR game experience to help Rexy capture more Rogue bags. Players with the highest points will win an exclusive Rogue bag at the end of the campaign. The digital game is currently available to play on mobile from 4th till 24th October 2021.

 

With the help of its agency for Singapore and Malaysia, the luxury brand COACH is no stranger to Phygital” experiences, a term coined by the retail industry where physical meets digital experience. “We can expect to see more fun and engaging roll-outs in the coming seasons with COACH.” said Jason Ang, Managing Director of CONTEN.T. The agency who has since released a number of award-worthy campaigns that push the boundaries of digital and offline experience to reach consumers.

 

Experience the AR game here.

Find out more on COACH and CONTEN.T.

About CONTEN.T

CONTEN.T – short for Content Technology is an immersive media production division of Fotobox Sdn Bhd that helps brands create immersive experiences through advanced media such in Augmented Reality, Virtual Retail, Mixed Reality and Real-time 3D and other creative tech. Serving brands like Chanel, Coach, Fendi, Estee Lauder and Gucci to name a few. The company had also expanded its services in South East Asia and Asia Pacific.

#CONTEN.T

Watsons Collaborates with Global Supplier Partners to Launch Over 1,600 Sustainable Choices

HONG KONG SAR – Media OutReach – 6 October 2021 – Watsons is proud to announce the launch of over 1,600 Sustainable Choices products both in stores and online. The launch is the result of close collaboration with global supplier partners, including sector leaders Beiersdorf, GlaxoSmithKline, Johnson & Johnson, Kao, L’Oréal, Procter & Gamble, Reckitt, Shiseido and Unilever[1].

 

 

Malina Ngai, CEO of A.S. Watson (Asia & Europe), is delighted that the launch chimes with evolving consumer expectations, “Many customers started to rethink their priorities due to the pandemic and they’re very much aware of the impact their choices have on the environment and society. We’ve been working closely with our strategic supplier partners to offer a wide range of Sustainable Choices products – everything from skincare to shampoo – making it easier for customers to make purchase decisions that contribute to a better world for all.”

 

“We want to build a sustainable mindset and behaviour together with our customers in their daily personal care and beauty needs. It’s the start of an exciting journey of a three-way partnership with our strategic supplier partners and our customers to make an impact,” Ngai adds.

 

Watsons Goes Green

These products are easy to be identified at Watsons stores, and the Sustainable Choices section in the Watsons online store helps customers to quickly find the products that best suit their needs.  

 

Ngai continues, “Watsons O+O (Offline plus Online) retail strategy enables us to draw on our scale and technology as we develop new initiatives. A Sustainable Choices section was soft launched earlier this year, the sales of some products have already soared by up to 300%. This indicates clearly that customers are looking for sustainable products, hence it’s our mission to make them available and easy to browse for them.”

 

“Sustainable Choices products can now be found with just a click. We hope that by making it easier to choose wisely, more customers will be motivated to do the right things, for themselves and for the planet. The initial customer response is hugely encouraging, and we’re sure our customers will love our wider range of sustainable products.”

 

The Power of Sustainable Partnerships

Watsons partnership with suppliers goes beyond the product range. In fact, we’ve been teaming up with them on a range of sustainability-related initiatives.

 

In Watsons Hong Kong, we’ve just launched “Plastic Reborn” campaign with P&G, a three-year commitment to reward customers with free gifts in return for bringing in empty personal care plastic bottles from any brand for recycling. Already, around 3,400kg of plastic has been recycled since February. “We look forward to Plastic Reborn becoming an integral part of Hong Kong’s circular economy, and will build the programme so that each year, the difference we make gets bigger and bigger,” says Yvette Fan, Managing Director and Vice President of Procter & Gamble Hong Kong

 

Watsons China has teamed up with Unilever to promote the launch of the Dove Botanical skincare range, telling the story behind the products’ ingredients both in stores and online to encourage take-up of Clean Beauty. The three promoted products have already been flying off the shelves, with over 40% year-on-year growth. “It’s heartening to see customers enjoying these products, doing something great for themselves and the planet. We are very happy to collaborate with Watsons to promote Clean Beauty and sustainable business growth,” says Arthur Li, Beauty Channel Director of Unilever.

 

In Watsons Thailand, customers can recycle PET plastic bottles at the “Garnier Refun Machine” in stores and earn a free Garnier Pink Micellar Water in return. “Building a Green Beauty World is an essential part of the purpose of Garnier. To achieve this goal, we need a wide range of stakeholders to join us on this journey. I am delighted that Watsons Thailand is our first partner to demonstrate its vision and commitment to sustainability,” says Ines Caldeira, CEO of L’Oréal Thailand, Myanmar, Laos & Cambodia.

 

Ngai reinforces, “The launch of Sustainable Choices reflects the strength of our collaboration with supplier partners and our connectivity with consumers. We understand that our responsibilities go beyond the health and beauty products we provide so we’re committed to using our influence to inspire behavioural change that leads to a more sustainable world.”

[1] The Supplier Partners are listed in alphabetical order.

ReThink HK 2021 Encourages Businesses To Lead for a More Sustainable Hong Kong

#AcceleratetheChange

HONG KONG SAR – Media OutReach – 6 October 2021 – ReThink HK has concluded its two-day event at the Hong Kong Convention and Exhibition Centre. With a fully-packed event schedule, keynotes and panel discussions across disciplines of businesses and services, the expo has facilitated a multitude of conversations as attendees and businesses took on this rare opportunity to explore sustainable developments and solutions in a Hong Kong context.

 

Expanded partners to rethink sustainability

With over 1,900* unique attendees, 122 conference sessions, 134 showcase exhibitor and 303 expert speakers ReThink HK has expanded its agenda for the second year, providing a wide range of panel discussions, workshops and seminars, connecting attendees and businesses to new business stakeholders, communities and potential supporters.

 

By partnering with well-established organisations committed to driving awareness and action around sustainable development; professional trade and industry bodies, Chambers of Commerce, environmental and social impact groups, media platforms and Hong Kong registered charities, ReThink HK has reached its goal by providing a platform for how business leaders and sustainability practitioners can accelerate and amplify change across different business sectors.

 

This year, ReThink HK has worked with the exclusive co-organiser Business Environment Council Limited (BEC) for the first time. The partnership with the BEC has enabled new opportunities to engage with expanded avenue of stakeholders and communities in Hong Kong, promoting sustainability in a more multifaceted direction.

 

“As the co-orgainser of ReThink HK 2021, BEC is pleased to curate a two-day programme at the BEC Theatre and inspire engaging participants from large corporations to SMEs during the event. Resolving sustainability challenges is a long journey and requires collaboration for transformative change. BEC has been Hong Kong’s leading coalition promoting environmental excellence in the business sector since our establishment. As we approach our 30th anniversary next year, we stand ready as ever to enable sustainability with members across diverse sectors through learning, sharing and leading responsible business practices.”, Mr Adam Koo, CEO of Business Environment Council.

 

Making greener impact

Being at the forefront of Hong Kong’s sustainable development, ReThink HK is proud to take action and embody one of the key themes of ReThink HK 2021: “People and Purpose”. All delegate fees of this year will be contributed to dedicated projects with the two incredible Hong Kong charity partners, The Green Earth and ImpactHK.

 

The Green Earth focuses on raising public awareness on plastic pollution issues in Hong Kong and persuade people to use plastic responsibly. Its initiative: “Rethink Plastic” Education Campaign, aims to show plastic’s different faces and its impacts to the environment.

 

ImpactHK addresses the vulnerable groups that are the least empowered to make changes to protect themselves and the planet. By providing training and holistic support to people who are living in unstable housing or homelessness, ImpactHK’s recent environmental protection project aims to bring necessary support to Hong Kong’s vulnerable communities.

 

ReThink HK is proud to support the causes of both charity partners — fighting climate change and the overuse of plastics, and supporting Hong Kong’s homeless and needy.

*organiser’s data as at 15.00 on 06.10.21

 

About ReThink HK

ReThink HK is a unique annual event that helps organisations align sustainable business practices at every stage of their value chain, showcases innovation and solutions accelerating sustainable transformation. ReThink unites the ecosystem so all stakeholders and communities can contribute to and look forward to a climate-smart and equitable city, for everyone.

For ReThink HK 2021 Full Event Programme, please click here or the link below:

https://rethink-event.com/wp-content/uploads/2021/09/ReThink-HK-2021-Event-Planner.pdf

https://www.linkedin.com/company/14607084/admin/

https://www.facebook.com/rethinkhongkong

https://www.instagram.com/rethink_event/

https://www.youtube.com/channel/UCtRH4DXXfL0veXk-xh3ahrA

#rethink_hk #rethinkhongkong #sustainabilityhk #sustainability #sustainabledevelopmenthk #AccelerateTheChange

HKDC Welcomes Chief Executive’s Proposal to set up a New Culture, Sports and Tourism Bureau to Develop Hong Kong as a Centre for International Cultural Exchange in Policy Address

HONG KONG SAR – Media OutReach – 6 October 2021 – Hong Kong Design Centre (HKDC), the Hong Kong SAR Government’s strategic partner in promoting the wide and strategic use of design and design thinking, welcomes the Chief Executive’s proposal for setting up a new Culture, Sports and Tourism Bureau to oversee the development of the creative industries in the Hong Kong SAR, thus reinforcing Hong Kong’s development as an International Cultural and Arts Exchange Centre for China under the National 14th Five-Year Plan.

 

Under the clear direction of the 14th Five-Year Plan, HKDC is also supportive of the Government’s commitment to seize Hong Kong’s unique East-meets-West creative atmosphere to position Hong Kong as Asia’s city of culture and creativity, as stated in the Policy Address. To this end, the Government has pledged to work on five directions, including developing world-class cultural facilities and a pluralistic cultural environment; strengthening connections with overseas arts and cultural organisations; enhancing cultural exchange and co-operation with the Mainland; leveraging technology; and nurturing talents.

 

Prof. Eric Yim, Chairman of Hong Kong Design Centre, said, “Hong Kong has always enjoyed the advantages of strong international connections while being close to Mainland China, so we are in a good position to serve as both a centre of development for the creative industries and as a connector for the Mainland. Having a dedicated bureau to steer the coordination and promotion work related to cultural and creative industries will certainly be more effective for strengthening our position in this sector in the long run.”

About Hong Kong Design Centre

Hong Kong Design Centre (HKDC) is a non-governmental organisation, and was founded in 2001 as a strategic partner of the HKSAR Government in establishing Hong Kong as an international centre of design excellence in Asia. Our public mission is to promote wider and strategic use of design and design thinking to create business value and improve societal well-being, with the aim of advancing Hong Kong as an international design centre in Asia. Learn more about us at www.hkdesigncentre.org

#HongKongDesignCentre #HKDC

Storefriendly Announces Grand Opening of Storefriendly Tower (Kwun Tong), First Self-Owned Self Storage Building in Hong Kong

One-stop professional storage and moving services offers a unique private-club-like experience

HONG KONG SAR – Media OutReach – 6 October 2021 – Storefriendly Self Storage Group celebrated its 20th anniversary with the grand opening of Storefriendly Tower (Kwun Tong), the Group’s first self-owned en bloc property in Hong Kong. This marks a transformational milestone for Storefriendly as well as the self-storage industry in the city.

Storefriendly Tower (Kwun Tong) Grand Opening (26th Oct 2021) 

One-Stop Professional Storage and Handling Services

Storefriendly Tower provides a multitude of quality storage and moving solutions, including self-storage, wine cellar, robotic storage, digital safes, multiple AI-powered facilities infused with ESG-focused solutions – representing a testimony to Storefriendly’s vision of “Making Space for Things that Matter”.

 

The Private Club Experience

Conveniently located at 82 Hung To Road, Kwun Tong, Storefriendly Tower offers customers secure and flexible storage spaces with 24/7 facility management and smart security systems. Free parking is also available at the building with license plate recognition technology to ensure a seamless parking experience.

 

In addition to the wide variety of unit sizes, Storefriendly Tower differentiates itself by offering themed storages such as premium storage for tea leaves, wine, artwork and digital safes. Customer service officers at the facility are also well-trained to advise guests on appropriate self-storage solutions to meet their individual needs. Not only does Storefriendly Tower distinguish itself for its state-of-the-art design, it also houses comfortable lounge areas offering beverages, high-speed WiFi and charging facilities.

 

Storefriendly Tower aspires to provide a unique private-club-like experience to its customers through all-round services, including:

Self-Storage

 

With a self-storage unit, customers can store from 5 to 200 boxes. Customers can also access the facility at all times via Storefriendly’s smart access system.

 

IoT energy management systems are installed in the building for optimal temperature and humidity control. The Tower is compliant with the latest fire safety regulations, ensuring a reliable and secure environment.

 

Wine Cellar

The wine cellar is certified with the Wine Storage Management Systems Certification from Hong Kong Quality Assurance Agency. Temperature and humidity levels are strictly monitored and up to international standards. Its dynamic lighting system also prevents wine from becoming light-struck.

 

The wine cellar is also enclosed by a naturally pressurized and carbonized flame retardant insulation layer for fire prevention. There is also an exclusive wine tasting room, where guests can enjoy wine in a private setting.

 

Robotic Storage

 

 

 

 

 

Storefriendly is the first self-storage operator to introduce robotic storage services globally. Its technology received the Smart Mobility Award at Hong Kong ICT Awards 2019.

 

Robotic storage offers innovative services. Customers can make reservations and enter their storage reference codes using QR codes on a dedicated mobile app. The logistics robots will then automatically deliver storage cabinets to the front desks.

 

 

Mr. Kevin Chan, Chairman of Storefriendly Self Storage Group commented, “The completion of Storefriendly Tower represents a significant upgrade of the entire self-storage industry. As the market leader in Asia, Storefriendly will continue to target the strong fundamentals in the region as it faces increasing demand for self-storage solutions. We will actively acquire high-quality assets to provide convenient, comprehensive self-storage experience for our customers.”

 

Mr. Arthur Law, Managing Partner of Storefriendly Self Storage Group commented, “Storefriendly’s long-term collaboration with Blackstone, one of the world’s largest alternative asset management firms, allows the platform to capitalize on each other’s strengths in property investment and asset management, thereby expanding Storefriendly’s global footprint and asset portfolio to a meaningful size and scale.”

 

Storefriendly will continue to expand, with other Storefriendly Towers completion under way. Storefriendly strives to serve the residents of Hong Kong by providing them with a convenient and efficient self-storage experience.

About Storefriendly Self Storage Group

Founded in Hong Kong in 2002, Storefriendly is one of the largest self-storage operators in Asia. It has over 130 branches, 1.1 million square feet and 40,000+ customers across Hong Kong, Macau, Singapore and Taiwan.

Storefriendly values environmental protection and social responsibilities. Storefriendly Tower is equipped with LED auto-sensing lighting systems and rooftop solar panels to conserve energy and reduce greenhouse gas emissions. The Group has supported different charities and philanthropic activities over the years. Storefriendly has also won awards, including the ISO: 9001 certification, “Q-Mark” quality assurance, 15 Years Plus Caring Company, the 2019 “Hong Kong Top Service Brand 10 Year Achievement Award” by the Hong Kong Brand Development Council, and other recognitions.

According to a survey report by the Institut de Publique Sondage d’Opinion Secteur

(IPSOS), the Storefriendly Self Storage Group was the most popular self-storage brand in Hong Kong in 2018, with the highest number of branches in Hong Kong.

Storefriendly Tower website: https://storefriendlytower.com/

#StorefriendlySelfStorageGroup

About FEEDHK

FEED is a seasoned marketing and event company who provides innovative and valuable commercial solutions through creative, multi-channel and marketing platforms.

Lee Kum Kee Awards Hope as Chef Scholarships to Graduates and Students of Chinese Culinary Institute and International Culinary Institute

HONG KONG SAR – Media OutReach – 6 October 2021 – The Lee Kum Kee Hope as Chef Scholarship Presentation Ceremony was held on 5 October at the Chinese Culinary Institute. Lee Kum Kee Sauce Group awarded scholarships for the first time to graduates and students of the Chinese Culinary Institute (CCI) and International Culinary Institute (ICI) to recognise their outstanding culinary skills and learning attitude. Ms. Irene Ho, Principal of CCI and ICI, Mr. Charlie Lee, Chairman of Lee Kum Kee Sauce Group, and Ms. Katty Lam, CEO of Lee Kum Kee Sauce Group, attended the ceremony and awarded scholarships to 26 graduates and students.  

Ms. Irene Ho, Principal of CCI and ICI (5th left of second row), Mr. Charlie Lee, Chairman of Lee Kum Kee Sauce Group (6th left of second row) and Ms. Katty Lam, CEO of Lee Kum Kee Sauce Group (4th left of second row), award scholarships to graduates and students of CCI and ICI.

Ms. Irene Ho, Principal of CCI and ICI (2nd left), and Mr. Adrian Ort, Vice Principal of CCI and ICI (1st left), present a chocolate souvenir in the shape of Lee Kum Kee Premium Oyster Sauce to Mr. Charlie Lee, Chairman of Lee Kum Kee Sauce Group (3rd left), and Ms. Katty Lam, CEO of Lee Kum Kee Sauce Group.

 

The graduates and students awarded hail from the Higher Diploma, Diploma and Certificate programmes of CCI or ICI. During their two years of study, they demonstrated outstanding performance and were recommended by the Institutes for the scholarship after a series of interview and selection.

 

Ms. Irene Ho, Principal of CCI and ICI, said: “My heartfelt thanks go to the Lee Kum Kee Sauce Group and Lee Kum Kee Hope as Chef Charitable Foundation for their generous support for the Chinese Culinary Institute and International Culinary Institute for the nurture of culinary talent. These annual scholarships are a great motivation to our students of the two Institutes to excel in culinary arts.”

 

Ms. Katty Lam, CEO of Lee Kum Kee Sauce Group, said: “The Lee Kum Kee Hope as Chef Charitable Foundation was set up by Lee Kum Kee Sauce Group to help aspiring young people fulfil their culinary dreams. We are pleased to deepen our collaboration with the Chinese Culinary Institute and International Culinary Institute as we work hands in hands to contribute to the sustainable development of the food industry”.

About Lee Kum Kee Sauce Group

Lee Kum Kee was established in 1888 by its founder Mr. Lee Kum Sheung. With its sustainable development over 130 years, Lee Kum Kee has become a household name of sauces and condiments, as well as an international brand and “a symbol of quality and trust”. Lee Kum Kee is now a globally renowned multinational corporation offering over 200 choices of sauces and condiments to over 100 countries and regions. Please visit www.LKK.com for further details.

About Lee Kum Kee Hope as Chef Charitable Foundation


In the spirit of Lee Kum Kee’s core values of “Si Li Ji Ren (Considering Others’ Interests)” and “Benefitting the Community”, Lee Kum Kee Sauce Group pioneered the Lee Kum Kee Hope as Chef programme in mainland China in 2011, which provides full scholarships for aspiring young people to empower them to pursue their culinary dreams. In 2019, the Lee Kum Kee Hope as Chef Charitable Foundation was set up in Hong Kong to further the Group’s mission of “Promoting Chinese Culinary Culture Worldwide” by nurturing culinary talent in different parts of the world.

About Chinese Culinary Institute (CCI)


The Chinese Culinary Institute (CCI) is one of the 13 member institutions of Vocational Training Council (VTC). Established in 2000, CCI endeavours to provide systematic training in Chinese cuisine for beginners and practicing chefs who wish to obtain professional qualifications. It also aims to elevate the professional standard and status of Chinese Chefs in order to strengthen Hong Kong’s reputation as the “Culinary Capital of Asia”. Furthermore, CCI strives to establish Hong Kong as a regional training and accreditation centre in Chinese cuisine by introducing trade testing. To promote the deep-rooted heritage of Chinese culinary art, CCI offers culinary interest courses for locals and tourists alike. Website: www.cci.edu.hk

About International Culinary Institute (ICI)


The International Culinary Institute (ICI) is one of the 13 members institutions of Vocational Training Council (VTC). It aims at training and developing talent in culinary arts and wine to sustain Hong Kong’s status as Asia’s wine-and-dine destination. ICI provides quality and professional programmes with state-of-the-art facilities to groom aspiring youths to be well versed in international cuisines, covering cuisines of Europe, the Mediterranean, Americas, the Middle East and Asia. It also provides bakery, pastry and confectionery as well as wine related programmes, supporting students’ successful career development in the industry. Trade tests in Western Cuisine and Pastry as well as diversified articulation pathways leading to various professional qualifications are also provided. Website: www.ici.edu.hk

#LeeKumKee #HopeasChef #CCI #ICI

OmniMeat partners with 20 food service partners bringing Omnilicious dishes to over 150 outlets

BANGKOK, THAILAND – Media OutReach – 6 October 2021 – OmniFoods, Asia’s leading plant-based meat brand, collaborates with 20 restaurant brands including renowned chains Au Bon Pain, Sizzler and more in this year’s Jae Festival, introducing their plant-based meat to crowd-favourite staples featuring Omni Luncheon and Omni Mince ranging from noodles to bagels in over 150 outlets across the city, bringing health and sustainability to the 9-day cleansing and beyond.

 

Joining them are well-loved restaurants including gourmet bakery cafe chain Au Bon Pain, grill aficionados Sizzler, the stylish Greyhound Cafe, authentic Mexican Sunrise Tacos, vegan maestro Veganerie, hip Thai restaurant EASY! Buddy, Lao Teng, Absolute Fitfood, Fitmeal Foods, IMPACT, @22 Restaurant, SC Park Hotel, Masu Maki & Sushi Bar, Origi, Bangkok City Diner, Passionfood BKK, Munch Box by Nidhi and Vistro. With over 150 outlets in the city and an extensive range of cuisines available, Omni dishes are just around the corner.

 

Curated from the award-winning plant-based meat Omni Mince and Omni Luncheon, the delectable new dishes include Omni Luncheon Bagel, Omni Laab Tod with Sticky Rice, Vegetarian Complicated Noodle, Chipotle Wonder Crunch, Omni Luncheon Pasta, Omni Luncheon Pad Kaprao and many more. Available throughout October, the plant-based delicacies are here to make this Jae Festival kinder and healthier.

 

Created in 2018, OmniMeat took Asia by storm with its tender, juicy texture, versatility and sustainability credentials. Available through supermarkets such as Tops, Foodland and Golden Place, OmniMeat’s three varieties allow chefs to curate an infinite variety of plant-based dishes and can be seasoned, steamed, pan- or deep-fried, stuffed or crumbled. Made using a proprietary blend of plant-based protein from non-GMO soy, peas, shiitake mushrooms and rice, OmniMeat’s products contain less saturated fat, less calories, and zero cholesterol compared to animal-based meat products.

 

About OmniFoods

Owned by Green Monday Holdings. OmniFoods’ range of alternative protein products includes the OmniMeat series, OmniSeafood series, and OmniEat series. With R&D in Canada and distribution network in over 20 markets, OmniFoods is partner to many of the world’s top restaurants and retail chains including Whole Foods Market, Sprouts Farmers Market, Starbucks, McDonald’s Hong Kong, Cathay Pacific Airlines, Disneyland Hotel, Four Seasons Hotels, Conrad Hotels, Grand Hyatt Hotels, and Pizza Express.

#OmniFoods

Remote Learning Difficulty Leads to Push for Vaccination of Children

Children in Laos use remote learning systems
Children in Laos use remote learning systems.

A push for the vaccination of children in Laos is gaining momentum after inaccessible remote and online learning systems have kept children out of schools for almost a year.