SINGAPORE, Feb. 5, 2025 /PRNewswire/ — The KOREA INNOVATION FOUNDATION (INNOPOLIS) participated in Asia’s largest deep-tech event ‘SWITCH 2024’ held at Marina Bay Sands in Singapore from the 27th to the 30th and supported the global expansion of 10 excellent startups from South Korea.

Attending to SWITCH 2024 under INNOPOLIS Pavilion, 10 excellent Korea startups has exhibited their newest technologies in various fields: artificial intelligence (AI) and eco-friendly technology, biotechnology, robotic, etc. and to increase global awareness and strengthen cooperation with overseas markets.

Additionally, INNOPOLIS Pavilion also attended SLINGSHOT pitching competition – the main event of SWITCH 2024 and a global startup competition and got qualified into the final round. AgosVision, which develops a wide-field 3D vision sensor, drew attention by being selected as a TOP 50 at SLINGSHOT 2024.

During SWITCH period, INNOPOLIS organized and operated various programs during SWITCH, such as the Global Demo Day, and AIMX Summit 2024, to enable the 10 startups to showcase their latest technologies and product excellence to the global market. First, at the INNOPOLIS Global Demo Day, they introduced the innovative technologies and products of startups to major investors and buyers in Southeast Asia and expanded global cooperation opportunities through B2B networking.

At the AIMX Summit 2024, INNOPOLIS held a Korean session with the theme of ‘AI Briefing and Update: South Korea‘ to introduce the AI technology trends and industry status of the special zone, and a total of six countries including Vietnam, the UK, Japan, Europe, China, and Korea participated to share the latest AI trends.

At the INNOPOLIS Global Demo Day, Edward Tay – SGTech Honoray Treasurer of SG Tech Singapore, also known as SWITCH Ambassador, has presented on the global market entry and cooperation network building of Korean companies, said, “Many VCs and buyers in Southeast Asia, including Singapore, are showing great interest in the innovative technologies and products of Korean startups”. And through this event, Korean startups has pitched and had business networking with global VCs from Singapore, Indonesia, Malaysia and attracted significant interest with their technologies, which is a milestone of for their future global expansion.

SINGAPORE, Feb. 5, 2025 /PRNewswire/ — The KOREA INNOVATION FOUNDATION (INNOPOLIS) – an R&D Innovation Cluster Of The Republic Of Korea has at participated in SWITCH 2024 (Singapore) – the largest tech event in Southeast Asia.

With the purpose of incubating and supporting global expansion for R&D startups in South Korea, INNOPOLIS had executed a long-run accelerating program to leverage their IR capability for Korean companies and selected 10 excellent Korean startups and supported them to have opportunities to exhibit newest technologies and solutions to increase global awareness and strengthen cooperation with overseas markets. INNOPOLIS has participated in SWITH 2024 (Singapore) with various activities: exhibiting under INNOPOLIS Pavilion, hosting INNOPOLIS Global Demoday; and attended as speakers in SWITCH at AIMX Summit 2024.

Under INNOPOLIS Pavilion, 10 excellent Korea startups has exhibited their newest technologies in various fields: artificial intelligence (AI) and eco-friendly technology, biotechnology, robotic, etc. and appealed significant interest from global business partners and investors. Besides, INNOPOLIS Pavilion also marked their success at SWITCH 2024 by getting to the Final Round of SLINGSHOT pitching competition – the main event of SWITCH 2024 and a global startup competition. AgosVision, which develops a wide-field 3D vision sensor, drew attention by being selected as a TOP 50 at SLINGSHOT 2024.

At the AIMX Summit 2024, INNOPOLIS held a Korean session with the theme of ‘AI Briefing and Update: South Korea‘. They hosted a panel talk of 4 AI experts from South Korea in various fields gathered and gave insights about current Korean AI industry and predict the future of AI. Besides, through this seminar, 4 AI experts from South Korea and also explained the support from the Government to AI industry, which is the reason why Korea AI is one of the leaders in the world.

At the INNOPOLIS Global Demo Day, Edward Tay – SGTech Honoray Treasurer of SG Tech Singapore, also known as SWITCH Ambassador, has presented on the global market entry and cooperation network building of Korean companies, said, “Many VCs and buyers in Southeast Asia, including Singapore, are showing great interest in the innovative technologies and products of Korean startups”. During this event, Korea companies has pitched and introduced their innovative technologies and products of startups to major investors and buyers in Southeast Asia, Korean companies has expanded global cooperation opportunities through B2B networking.

NEW YORK, Feb. 5, 2025 /PRNewswire/ — In an era of algorithms, data overload, and advertising that often leaves audiences numb, DDB Worldwide is taking a stand for emotion with the launch of the Feels Barometer—a first-of-its-kind global tool designed to measure, decode, and harness human feelings at scale.

“We are in a crisis of marketing effectiveness,” said Tomas Gonsorcik, Global Chief Strategy Officer at DDB Worldwide. “Brands are spending more but moving people less. The Feels Barometer is our antidote to the ‘meh-ification’ of advertising. If, according to pioneering behavioral psychologist Daniel Kahneman, 95% of decisions are emotionally driven, then why are so many brands still treating feelings as an afterthought? This tool isn’t just about understanding people better—it’s about making brands unignorable by creating work that moves people deeply and memorably.”

The Feels Barometer, created in partnership with insights agency TRA, leverages cutting-edge projective techniques. Here’s an overview of the research behind it:

• Insights from 8 leading global experts in emotions and psychology, including renowned authors, neuroscientists, and anthropologists.
• 140+ hours of in-depth qualitative research with participants from diverse cultures, providing rich, human-centered insights.
• Surveys of over 16,000 individuals across eight countries (United States, United Kingdom, Spain, Brazil, Sweden, France, Germany, and Australia), ensuring a comprehensive data set.
• 100 real-life emotional triggers ranging from personal experiences like a tech-free family dinner to broader societal shifts such as AI’s impact on the workplace.
• Going beyond simple positive-negative sentiment analyses, the research captures the texture of feelings—intensity, cultural nuances, and even sensory associations like color, shape, and temperature.

The study uncovered both global emotional trends and the significant regional nuances that shape behavior. While universal insights, such as the global appeal of “getting a good deal,” emerged, the Feels Barometer underscores the importance of tailoring campaigns to resonate within specific cultural contexts. By aligning with the unique emotional drivers of diverse audiences, the Feels Barometer empowers both global brands navigating local markets and single-market brands to better understand the shared values and distinctions across subcultures and demographics.

Here are some insights our research uncovered:

• The joy of finding a good deal rivals that of life’s biggest milestones. That’s right—securing a discount triggers an emotional spike comparable to birthdays or promotions.
• AI sparks as much existential dread as it does excitement. People are deeply divided on whether technology is liberating or terrifying—and that tension is a goldmine for brands willing to engage with it authentically.
• Nostalgia isn’t just a trend—it’s an emotional powerhouse. Across markets, looking back at the past brings comfort in uncertain times, making “retro-fication” one of the most potent creative levers available today.

“As creatives looking to connect brands with people in the most meaningful ways, we are constantly looking to better understand how people feel. Feel about the world, their lives, and the brands that should serve them. The Feels Barometer supercharges our ability to understand the deepest emotional insights and how people genuinely feel about the things that matter most to them. Simply put, it’s a game changer for us,” said Chaka Sobhani, Global President & Chief Creative Officer, DDB Worldwide.

The Feels Barometer will be integrated into DDB’s strategic and creative process globally, as part of DDB’s proprietary AI tool stack – RAND DDB, helping brands design campaigns that don’t just attract eyeballs but capture hearts. DDB’s clients will have access to deep-dive reports, interactive workshops, and bespoke applications of the tool tailored to their industry.

In the battle for consumer attention, the most valuable real estate isn’t a media buy—it’s a lasting emotional memory. The Feels Barometer is here to help brands claim their share of heart.

To learn more about DDB, visit us online at DDB.com or follow us on LinkedIn for more Feels Barometer insights.

ABOUT DDB WORLDWIDE
At DDB Worldwide (www.ddb.com), we believe in the unreasonable power of emotional creativity to move people, business, and culture. As one of the world’s leading advertising and marketing networks, we combine creative excellence with strategic effectiveness to deliver measurable business results.

Our effectiveness is reflected in industry recognition, including 2023 Global Network of the Year by Cannes Lions, D&AD Agency Network of the Year (2021–2023), and #2 in the 2024 Effie Global Best of the Best. We have also ranked as a Top 3 Global Network on WARC for 13 of the last 16 years.

With 140 offices in 60+ countries, we partner with leading brands such as MARS, McDonald’s, Molson Coors, Volkswagen, Amazon, Unilever, JetBlue, Adidas, PlayStation, and the U.S. Army to build meaningful consumer connections that drive sustained growth.

Founded in 1949, DDB is part of Omnicom (NYSE: OMC).

Contact
Press@ddb.com

BEIJING, Feb. 5, 2025 /PRNewswire/ — In a record-breaking achievement for China’s film industry, as of 13:29 on February 5, 2025, the total box-office revenue of new films released during the 2025 Spring Festival holiday season exceeded 10 billion yuan (around $1.37 billion), according to movie data platform Beacon Pro.

The Spring Festival holiday season, which ran from January 28 to February 4, also saw the number of moviegoers break records: 187 million people attended theaters during the holiday.

The strong performance during the holiday season propelled China’s total film box office in 2025 to the top of the global list, exceeding that of North America.

During the holiday, the animated film “Ne Zha 2” stood out with a staggering box-office revenue of 4.839 billion yuan, and continues to shatter records in Chinese cinematic history, such as the viewership of animated films. Movie data platform Beacon Pro also predicts the movie’s final box-office takings may exceed 8.5 billion yuan, which is likely to top the all-time Chinese film box office chart and rewrite records.

Capitalizing on the domestic boom, the international trailer for “Ne Zha 2” was recently unveiled and is slated for release in Australia and North America in mid-February.

This Spring Festival also witnessed a slew of Chinese films achieving overseas success. “Detective Chinatown 1900,” “Creation of the Gods II: Demon Force,” and “The Legend of the Condor Heroes: The Gallants” garnered global attention and acclaim from international audiences.

“Creation of the Gods II: Demon Force” premiered simultaneously in 16 countries and regions outside of China, including the United States, France, the United Kingdom, and Bulgaria. In Australia and New Zealand, it reigned as the top-grossing movie for four consecutive days. In North America, the movie led the non-English language box office from January 31 to February 2.

“Detective Chinatown 1900” was released in multiple Spanish cities during the Spring Festival. It was screened in 213 cinemas in North America, and 93 cinemas in Australia and New Zealand, breaking the overseas screening record for Chinese-language films.

Many overseas viewers noted that Chinese films are leading in innovation in visual effects, storytelling, and cultural representation. Some particularly praised the quality of the English subtitles, which helped them better understand Chinese films and Chinese culture.

BANGKOK , Feb. 5, 2025 /PRNewswire/ — The Roads & Traffic Expo Thailand 2025, a leading event dedicated to road infrastructure, traffic management, and smart mobility solutions, will take place on 26-27 February 2025 at Hall EH 98, BITEC, Bangkok. The event is co-located with EVCharge Live Thailand 2025 and Solar & Storage Live, offering attendees access to three key industry exhibitions with a single pass, covering transportation, energy, and mobility solutions.

The event will bring together top global sponsors and exhibitors, including Greenwood Engineering and Star Systems International, who are at the forefront of innovation in road infrastructure and traffic technology. Attendees can explore cutting-edge solutions from exhibitors such as PSD Road Solution, Cleanozone, Tanattorn, Avery Dennison, Geveko Marking, and Teledyne, offering advanced technologies in road safety, traffic management, marking systems, and smart infrastructure solutions.

The conference will feature thought leaders and top decision-makers, including: Pornprom Vikitsreth, Chief Sustainability Officer and Advisor to the Governor of Bangkok, Bangkok Metropolitan Administration, as the Guest of Honor. Dr. Piyapong Jiwattanakulpaisarn, Inspector General, Ministry of Transport, addressing policy advancements for Thailand’s road and transport sector. Dr. Supakorn Siddhichai, Group Executive Vice President of the Digital Economy Promotion Agency (depa), provides insights on integrating digital technologies into modern road infrastructure. Tanita Sirisup, Acting Senior Executive Investment Advisor and Executive Director of the Foreign Investment Marketing Division, Board of Investment, discussing foreign investment opportunities in Thailand’s infrastructure sector. From strategies for safer roads to innovations in traffic management and smart mobility, the conference sessions will provide actionable insights for all attendees.

The event brings together transport authorities, city planners, EPCs, infrastructure developers, and technology providers, facilitating collaboration and business growth. Attendees will have the opportunity to participate in networking sessions, panel discussions, and product demonstrations, gaining insights into the future of road and traffic management in Thailand and beyond.

This event is free to attend. Registration is still open at www.terrapinn.com/MoreRoadsTrafTH25

The Roads and Traffic Expo Thailand 2025 will take place at Hall EH 98, BITEC, Bangkok, on 26-27 February 2025.

For more information on The Roads and Traffic Expo Thailand 2025, please visit: www.terrapinn.com/MoreRoadsTrafTH25

PR Newswire is the official news distribution partner of The Roads and Traffic Expo Thailand 2025.

EVCharge Live Thailand 2025

Conference dates and opening hours –
26 February 2025: 0900 – 1700
27 February 2025: 0855 – 1700

Exhibition dates and opening hours –
26 February 2025: 0830 – 1730
27 February 2025: 0830 – 1730

Venue: Hall EH98, BITEC, Bangkok, Thailand

About Terrapinn

Terrapinn has been sparking ideas, innovations and relationships that transform business for over 30 years. Using our global footprint, we bring innovators, disrupters and change agents together, discussing and demonstrating the technology, strategies and personalities that are changing the way the world does business. Whether you’re looking to make new connections, introduce product or inspire change in your industry, we invite you to join us as agitators of change. Terrapinn – spark something

Terrapinn – spark something.
www.terrapinn.com

Initiatives are maturing from pilots and proofs of concept to targeted, enterprise-wide strategies

ARMONK, N.Y., Feb. 5, 2025 /PRNewswire/ — IBM (NYSE: IBM) today released its annual expectations for technology and transformation in the global financial services industry in the year ahead in the IBM Institute for Business Value 2025 Outlook for Banking and Financial Markets.

2025 Global Outlook for Banking and Financial Markets

Key Insights

• Gen AI adoption is set to soar. Only 8% of banks were developing generative AI systematically in 2024, and 78% had a tactical approach. As banks move from pilots to execution, more are redefining their strategic approach to service expansion, including agentic AI. 
• Steady banking convergence is giving way to contrasting financial performance. Re-imagining the business model/processes and, importantly, execution will separate the winners from the rest.
• 60% of banking CEOs surveyed acknowledge they must accept some level of risk to harness automation advantages and enhance competitiveness.¹
• While over 16% of clients worldwide are comfortable with a branchless, fully digital bank as their primary banking relationship, competition is shifting from mass market digital offers to higher-value services, including embedded finance and advisory services to affluent investors and small and medium-size enterprises (SMEs).

“We are seeing a significant shift in how generative AI is being deployed across the banking industry as institutions shift from broad experimentation to a strategic enterprise approach that prioritizes targeted applications of this powerful technology,” said Shanker Ramamurthy, IBM Consulting’s Global Managing Director Banking & Financial Markets. “As banks and other financial institutions around the world gear up for a pivotal year of investing in transformation, technology, and talent, we anticipate their efforts coalescing around initiatives using generative AI to level up customer experience, boost operational efficiency, reduce risks and modernize IT infrastructure.”

The report shares insights from analysis of industry C-suite leader sentiment, bank customer behavior and economic data from eight major markets—the United States, Canada, European Union, United Kingdom, Japan, China, India, and Japan–and what financial institutions and their ecosystem partners can glean from the trends.

For additional perspective and to download the full report, visit https://ibm.co/2025-banking-financial-markets-outlook.

IBM is a leading provider of enterprise AI, hybrid cloud architecture, security and ESG insights to the global financial services sector. Its deep industry expertise, extensive portfolio of services and solutions, and its robust ecosystem of fintech partners, empower collaboration, innovation, and creation with clients. As a trusted partner to banks, insurers, capital markets and payments providers, IBM guides financial institutions on all stages of their digital transformation journeys through IBM Consulting and delivers the proven infrastructure, software, and services they need through IBM Technology. For more information, visit www.ibm.com/industries/banking-financial-markets.

The IBM Institute for Business Value, IBM’s thought leadership think tank, combines global research and performance data with expertise from industry thinkers and leading academics to deliver insights that make business leaders smarter. For more world-class thought leadership, visit www.ibm.com/ibv.

About IBM
IBM is a leading provider of global hybrid cloud and AI, and consulting expertise. We help clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs and gain the competitive edge in their industries. Thousands of government and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM’s hybrid cloud platform and Red Hat OpenShift to affect their digital transformations quickly, efficiently and securely. IBM’s breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and consulting deliver open and flexible options to our clients. All of this is backed by IBM’s long-standing commitment to trust, transparency, responsibility, inclusivity and service. Visit www.ibm.com for more information.

Media Contact

Mary Ellen Higgins
IBM Global Financial Services Industry External Communications
maryellen.higgins@ibm.com
781.789.1911

IBM Corporation logo.

SINGAPORE, Feb. 5, 2025 /PRNewswire/ — At FY Ads Singapore, we specialize in driving meaningful growth through tailored Xiaohongshu marketing and digital strategies designed to reach key markets. Recently, we had the privilege of helping PS Café, one of Singapore’s most iconic dining destinations, enhance their presence on two of China’s leading platforms – Xiaohongshu (小红书, known as Red Note) and Meituan Dianping (美团点评). Here’s a closer look at how our expert Xiaohongshu marketing and Meituan Dianping strategies helped PS Café amplify their brand, attract more customers, and strengthen their connection with Chinese tourists.

Crafting a Customized Marketing Strategy for PS Café

When PS Café approached us, they understood the importance of engaging the growing Chinese consumer base, especially on platforms like Xiaohongshu and Meituan Dianping, where users actively seek lifestyle and dining recommendations. With a reputation for high-quality food and a welcoming atmosphere, PS Café was eager to expand its reach to Chinese tourists. Our role was clear: leverage Xiaohongshu marketing and Meituan Dianping marketing to communicate PS Café’s unique offerings to the Chinese market.

Key Strategies for Xiaohongshu Marketing

Xiaohongshu (Little Red Book) is a powerful platform for food, lifestyle, and travel-related content, particularly among younger, affluent Chinese consumers. Here’s how we leveraged Xiaohongshu marketing for PS Café:

• Content Creation & Curation: We crafted visually appealing posts that highlighted PS Café’s signature dishes, charming ambiance, and premium offerings. Each post was tailored to resonate with Xiaohongshu‘s sophisticated audience, emphasizing PS Café’s aesthetic appeal and upscale dining experience.
• Influencer Collaborations: Collaborating with influential Key Opinion Leaders (KOLs) in the food and lifestyle space, we amplified PS Café’s presence. These partnerships generated authentic, relatable content that sparked excitement and curiosity among Chinese users.
• User-Generated Content Campaigns: Encouraging customers to share their PS Café experiences on Xiaohongshu helped create organic engagement, expanding the café’s reach through peer-to-peer recommendations.
• Hashtag Strategy & Local Engagement: We utilized targeted hashtags and location-based tagging to ensure PS Café’s posts reached the right audience, particularly Chinese tourists planning their Singapore visit. This approach reinforced the café’s relevance and appeal within the Xiaohongshu community.

Maximizing PS Café’s Visibility on Meituan Dianping

Meituan Dianping is one of China’s largest platforms for local services, including dining. We recognized the immense potential for PS Café to engage Chinese tourists and locals alike. Here’s how we boosted their presence:

• Restaurant Listings & Reviews: We optimized PS Café’s profile on Meituan Dianping, highlighting key selling points such as the café’s ambiance, high-quality offerings, and customer service. Positive reviews from satisfied customers further enhanced the café’s credibility and visibility.
• Localized Promotions & Offers: We developed exclusive discounts and promotions for Meituan Dianping users, encouraging both first-time visitors and returning customers to visit PS Café.
• Geo-targeted Ads: Leveraging Meituan Dianping’s geo-targeting capabilities, we ensured PS Café’s promotions reached Chinese tourists already in Singapore. This increased the likelihood of conversions, driving foot traffic from online engagement to in-store visits.

The Results: A Stronger Connection with Chinese Consumers

Thanks to our targeted Xiaohongshu marketing and Meituan Dianping marketing strategies, PS Café has successfully strengthened its digital presence in China. Here’s what we accomplished:

• Increased Engagement on Xiaohongshu: PS Café’s posts gained traction, with users regularly sharing their experiences, fostering a growing community of loyal fans.
• Enhanced Visibility on Meituan Dianping: The optimized restaurant listing and engaging reviews attracted Chinese tourists who discovered PS Café through Meituan Dianping, leading to greater brand awareness and foot traffic.
• Boosted Foot Traffic to PS Café: By engaging both online and offline channels, we increased the number of Chinese customers dining at PS Café, particularly during peak tourism seasons.

Why FY Ads is Your Ideal Partner for Xiaohongshu Marketing in Singapore

At FY Ads, we understand the intricacies of Xiaohongshu marketing and the broader Chinese digital landscape. Our expertise in leveraging Xiaohongshu and Meituan Dianping marketing allows us to connect brands with Chinese consumers in impactful ways. Whether you’re in the F&B industry, tourism, or another sector, we have the tools, strategies, and knowledge to elevate your brand’s presence in China.

Ready to grow your brand through Xiaohongshu marketing and Meituan Dianping marketing? Let’s work together to create a tailored strategy that captures the attention of Chinese consumers and drives meaningful results.

Contact us today at www.fy-ads.com.