27.1 C
Vientiane
Tuesday, July 22, 2025
spot_img
Home Blog Page 420

Safire Awarded $4.5 Million Contract for Advanced Resilient Energy Systems (ARES) Program

Award Expands Safire’s Role as Systems Integrator in Building the Future Electric for Defense Markets 

KNOXVILLE, Tenn., April 28, 2025 /PRNewswire/ — Safire Technology Group, Inc. (“Safire”), has been awarded a $4.5 million contract by the U.S. Air Force to develop ruggedized electrified products and systems for the Department of Defense (DoD). This award builds on Safire’s successful demonstration of its Safire Light Tactical Vehicle (SLTV) and Battle Airmen Gear (BAG) as part of its previously awarded $1.25 million Small Business Innovation Research (SBIR) Direct-to-Phase II award in 2023. The Advanced Resilient Energy Systems (ARES) Program expands Safire’s role as a systems integrator and serves as a vehicle to solve additional warfighter problems.

The DoD has identified the electrification and hybridization of battlefield systems as a vital and dynamic sector at the center of national efforts to enable effective battlefield operations, secure critical defense supply chains, and ensure America’s energy future. The DoD science and technology strategy specifically describes the needs for improved system performance, system interoperability, and advanced safety technologies.

“Safire is advancing U.S. national security by securing access to ruggedized electrified products and systems capable of delivering improved performance and safety in the most extreme environments across the battlespace,” says John Lee, Co-Founder & CEO of Safire.

The ARES program enables development of advanced energy storage systems and additional  products integrated with Safire’s ballistic impact resistant and safety technology. Products include a tactical electric dirt bike, multi-functional body armor, and energy storage formats prominently used across the Department of Defense. The program is led by Safire’s Government Solutions Manager, Elijah Bales, who brings over a decade of previous experience as a U.S. Army officer, serving within Special Operations Command and as a Ranger Chief Innovation Officer.

“Safire is committed to delivering innovative, mission-critical solutions that enable safe and effective battlefield operations,” said Bales. “We are proud to support the warfighter and look forward to continued collaboration in delivering these critical capabilities.”

About AFRL
The Air Force Research Laboratory is the primary scientific research and development center for the Department of the Air Force. AFRL plays an integral role in leading the discovery, development, and integration of affordable warfighting technologies for our air, space and cyberspace force. With a workforce of more than 12,500 across nine technology areas and 40 other operations across the globe, AFRL provides a diverse portfolio of science and technology ranging from fundamental to advanced research and technology development. For more information, visit afresearchlab.com.

About AFWERX
As the innovation arm of the DAF and a directorate within the Air Force Research Laboratory, AFWERX brings cutting-edge American ingenuity from small businesses and start-ups to address the most pressing challenges of the DAF. AFWERX employs approximately 370 military, civilian and contractor personnel at four hubs and sites executing an annual $1.4 billion budget. Since 2019, AFWERX has awarded over 10,400 contracts worth more than $7.24 billion to strengthen the U.S. defense industrial base and drive faster technology transition to operational capability. For more information, visit: afwerx.com.

About Safire
Safire is the defense and electric mobility company turning visions of the future into impactful realities. Born at Oak Ridge National Lab, we’re maximizing the potential of electrified systems to empower warfighters and automotive companies to stretch the limits of possibility. Powered by a team of leading minds and backed by a group of visionary investors, we’re creating tech to build the future electric.

Media Contact
partnerships @safire. co

This research was, in part, funded by the U.S. Government. The views and conclusions contained in this document are those of the authors and should not be interpreted as representing the official policies, either expressed or implied, of the U.S. Government.

MEXC DEX+ Unveils Upgrade: One-Click Wallet Access Redefines Web3 Trading

VICTORIA, Seychelles, April 28, 2025 /PRNewswire/ — MEXC, a global leader in cryptocurrency trading, has upgraded the feature for MEXC DEX+, enabling users to register and log in seamlessly using external Web3 wallets such as MetaMask, Phantom, Trust Wallet, and TronLink. By leveraging wallet addresses as account identifiers, this innovation eliminates email or phone verification, delivering instant access to a unified CEX-DEX trading experience. Combining the robust liquidity of centralized exchanges (CEX) with the flexibility of decentralized exchanges (DEX), MEXC is redefining Web3 trading, empowering users worldwide to embrace the future of finance.

MEXC DEX+ Unveils Upgrade: One-Click Wallet Access Redefines Web3 Trading
MEXC DEX+ Unveils Upgrade: One-Click Wallet Access Redefines Web3 Trading

Wallet as Identity: Seamless Trading Redefined

MEXC DEX+’s external wallet registration feature prioritizes user experience, transforming the ease and flexibility of crypto trading. Key highlights include:

  • Sign Up and Trade in Seconds: Connect MetaMask, Phantom, Trust Wallet, or TronLink, sign, and create an MEXC account with a unique on-chain identity in just 3 seconds—no email or phone required.
  • Unified CEX-DEX Experience: Link an external wallet to manage CEX and DEX assets effortlessly. Move wallet assets to CEX for trading with one click, with trading tiers and VIP benefits syncing seamlessly across platforms.
  • Effortless Multi-Chain Trading: Support for SOL, BSC, Base, Tron, and more empowers users to capitalize on market opportunities across blockchains anytime, anywhere.

Robust Security: Protecting Your Assets

In the Web3 era, protecting users’ assets is critical. MEXC DEX+ delivers ironclad security through advanced, multi-layered defenses, ensuring users’ funds are safe and providing true peace of mind with a “wallet as identity” experience:

  • Three-Factor Security: Withdrawals require bot detection, two-factor authentication (via SMS, email, or Google Authenticator, choose two), and an on-chain signature for bulletproof account security.
  • Full Private Key Control: Users retain full control of their private keys, guaranteeing decentralized protection and complete account sovereignty.

MEXC DEX+’s external wallet connection feature opens a decentralized trading gateway for all users including crypto novices or seasoned traders. It seamlessly integrates centralized exchange (CEX) liquidity with decentralized exchange (DEX) flexibility, enabling efficient Web3 trading with enhanced account security and control.

“This upgrade strengthens MEXC’s commitment to Web3,” said Tracy Jin, COO of MEXC, “By connecting CEX and DEX, we are fostering a secure, user-friendly trading environment to support the global growth of decentralized finance.”

Start trading today. Visit MEXC DEX+ to link your MetaMask, Trust Wallet, or other supported wallets.

Reminder: Always connect your wallet through MEXC’s official channels and never share your seed phrase or private key.

About MEXC

Founded in 2018, MEXC is committed to being “Your Easiest Way to Crypto”. Serving over 36 million users across 170+ countries and regions, MEXC is known for its broad selection of trending tokens, frequent airdrop opportunities, and low trading fees. Our user-friendly platform is designed to support both new traders and experienced investors, offering secure and efficient access to digital assets. MEXC prioritizes simplicity and innovation, making crypto trading more accessible and rewarding.

For more information, visit: MEXC WebsiteXTelegramHow to Sign Up on MEXC

Global Waste-to-Energy Leader SUS ENVIRONMENT Supports Uzbekistan’s Sustainable Development

SHANGHAI, April 28, 2025 /PRNewswire/ — The economic structure of Kashkadarya region, which relies on agriculture and resource-intensive industries, exerts significant pressure on the environment. The population of Samarkand region continues to grow, exceeding 2.8 million. Environmental issues caused by solid waste management are increasingly prominent in both regions.

Waste-to-energy has emerged as a key solution to local environmental challenges. As a global leader in waste-to-energy, SUS ENVIRONMENT has provided environmental and energy services to over 100 million people, establishing offices in 11 countries and regions worldwide.

Uzbekistan has come to agreement with SUS ENVIRONMENT to invest and build WtE projects in both Samarkand and Kashkadarya. Each project is designed with a capacity of 1,500 tons per day. Upon completion, they will provide comprehensive solid waste management and environmental services for 8 million local residents, generating up to 600 million Kilowatt-hour of green electricity annually. The construction and operation of these plants are expected to create 1,000 local jobs.

The Samarkand and Kashkadarya WtE projects will significantly improve local solid waste management and support Uzbekistan’s sustainable development.

About SUS ENVIRONMENT

SUS ENVIRONMENT is the world’s largest provider of waste incineration equipment and technology, as well as one of the top three investors and operators of waste-to-energy projects (low-carbon Eco-industrial parks) globally. 

As of December 2024, SUS ENVIRONMENT has established 11 management centers worldwide, providing environmental and energy services to over 100 million people. It has invested in and constructed 89 waste-to-energy projects (low-carbon Eco-industrial parks), with a daily processing capacity nearly 120,000 tons of municipal solid waste and annual green power generation of approximately 18,000 GWh. Its equipment and technology are applied in 287 waste-to-energy plants across the world, comprising 532 incineration lines, with a daily capacity over 300,000 tons of municipal solid waste. 

* Data from the Open Data of AVP Research (Total Design Scale)

iFLYTEK Debuts On-Prem LLM All-in-One Solution at GITEX ASIA 2025


SINGAPORE – Media OutReach Newswire – 28 April 2025 – On April 23, at the inaugural GITEX ASIA 2025 in Singapore, iFLYTEK made a grand entrance by unveiling its On-Prem LLM All-in-One Solution to global acclaim. This turnkey appliance is meticulously engineered for enterprises that demand robust levels of data sovereignty and bespoke AI capabilities, enabling organizations to train, fine-tune, and deploy large language models entirely within their own secured networks, without reliance on external cloud services.

iFLYTEK Debuts On-Prem LLM All-in-One Solution at GITEX ASIA 2025

Responding to enterprises’ need for both stringent data privacy and seamless customization, iFLYTEK’s On-Prem LLM All-in-One Solution seamlessly integrates advanced hardware with a full-stack model-training platform. All compute and data management are fully contained within a secure on-premises environment, while multiple leading LLMs can be centrally deployed and orchestrated via an integrated pipeline that accelerates data preprocessing and model fine-tuning. Featuring dual-engine support—high-throughput Spark and precision-focused DeepSeek—the solution offers enterprises flexible retrieval and inference strategies, delivering low-latency responsiveness and consistently high accuracy even in the most security-sensitive sectors such as government, finance, and telecommunications.

In addition to its flagship private-model offering, iFLYTEK showcased a constellation of AI-driven applications that exemplify the breadth of its intelligent ecosystem. Spark Insight leverages advanced speech analytics and large-model reasoning to score service dialogues, classify customer intent and sentiment, and flag potential risks, thereby empowering enterprises to refine operational excellence. Spark GuideX brings a virtual avatar to life through multimodal interaction combined with LLM technology, delivering intelligent narration, dynamic Q&A, and live demonstrations that transform exhibitions and corporate briefings into immersive experiences. Within the hospitality domain, Spark WallEX fuses large-model intelligence with guest-control systems via a unified display, orchestrating natural language interaction, environmental automation, and data insights into a cohesive smart-hotel ecosystem. Meanwhile, OceanDoc streamlines professional documentation by generating polished, presentation-ready materials at the click of a button, and AI Trans Screen together with Spark Trans obliterate linguistic barriers through real-time, multilingual translation, catalyzing cross-cultural communication on a global scale.

Beyond enterprise deployments, iFLYTEK also introduced a suite of hardware and software innovations designed for both individual and organizational use. The iFLYTEK AINOTE Air 2 integrates voice-to-text conversion, AI-powered meeting summarization, and paper-like handwriting capabilities, while the Smart Language Pen and AI Translation Device facilitate seamless multilingual engagement across seven languages. The Smart Recorder Pro combines professional noise reduction with real-time online transcription and secure cloud storage, ensuring reliable performance in any setting. Complementing these devices, the Deepting App delivers real-time transcription, speaker separation, intelligent segmentation, and multimedia insertion, all synchronized to optimize information capture and retrieval across diverse communication scenarios.

iFLYTEK’s commitment to pioneering advancements in intelligent speech, large-model architectures, and multimodal interaction is reflected in its robust full-stack AI ecosystem. As of April 22, 2025, the iFLYTEK Open Platform boasts 809 AI capabilities and solutions, serves a developer community exceeding 8.424 million, supports more than 3.25 million deployed applications, and connects over 4.17 billion devices. Its AI Academy has welcomed 810,000 learners, and its partner ecosystem has grown to over 10 million members—underscoring the company’s relentless innovation and collaborative momentum.

Looking ahead, iFLYTEK will further its “Platform + Track” strategy, broaden its “AI+” solutions across diverse scenarios, and collaborate with global stakeholders to forge an open, win-win AI ecosystem that accelerates digital transformation and intelligent innovation worldwide.
Hashtag: #iFLYTEK

The issuer is solely responsible for the content of this announcement.

Malaysia Aviation Group Achieves Positive NIAT of RM54mil and Third Consecutive Operating Profit on the Back of Operational Headwinds

  • Positive EBITDA at RM788mil with Operating Profit at RM113mil
  • Stronger load factor, averaging 80%, a 3-percentage point increase from 2023

KUALA LUMPUR, Malaysia, April 24, 2025 /PRNewswire/ — Malaysia Aviation Group (“MAG” or “the Group”) reports a positive Net Profit After Interest and Tax (NIAT) of RM54 million for the year 2024, marking a third consecutive year of positive operating profit at RM113million. This performance is further underscored by a robust Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA) of RM788 million, achieved despite operational headwinds, including proactive network cuts in Q4 2024, which reduced capacity by 18%.

The Group maintained a strong cash balance of RM3.0 billion as of 31 December 2024, without any capital injections from its main shareholder, Khazanah Nasional Berhad, since October 2021.

The capacity cuts, driven by supply chain disruptions which extended maintenance times and delays in new aircraft delivery, were implemented during a traditionally strong quarter, impacting the Group’s full-year revenue, which stood at RM13,679mil – a marginal 1% decrease year-on-year on the back of a 6% increase in Available Seat Kilometre (ASK). However, passenger traffic remained robust in the premium segment with stronger load factors for both passenger and cargo segments. The Group also expanded its international network through new routes and deep partnership collaborations.

The Group’s positive NIAT was further supported by a reversal of impairment on Rights of Use Assets, Aircraft, Property, Plant and Equipment and Intangible Assets amounting to RM426 million. These impairments, initially recognised during the COVID-19 pandemic in 2020, were reversed due to improved capacity, revenue, seat factor, and yield experienced in the financial years 2023 and 2024.

MAG FY 2024 Performance YoY

Actual 2024

Actual 2023

Passenger (m)

16.6

14.5

Passenger Load Factor (%)

80

77

Passenger Yield (MYR Sen)

30.1

33.3

On-Time Performance (%)

73

72

Operational Highlights: Airlines and Non-Airlines Business Segments

Airline Business Segment 

  • Malaysia Airlines Berhad (MAB) posted an operating profit of RM139 million, a 87% decline from RM1.09 billion in 2023 due to lower yield and detrimental impact of capacity cut in Q4 2024.
  • MAB’s yearly capacity increased by 7%, with a 17% rise in passengers carried and a load factor of 81% compared to 77% in 2023.
  • MAB introduced three new destinations: Male (Maldives), Da Nang (Vietnam), and Chiang Mai (Thailand), and resumed flights to Kolkata, India.
  • MAB’s on time performance (OTP) improvement was impeded by aircraft constraints, with just a 1% improvement year-on-year.
  • Firefly’s loss widened year-on-year due to the commencement of its jet operations in Subang Airport. Load factor registered a 10 ppt increase year-on-year but yield declined by 19% due to jets operation from Subang Airport.
  • Amal by Malaysia Airlines recorded a 36% improvement in its financial performance year-on-year.

Non-Airline Business Segment

  • MAB Kargo, the Group’s cargo division, posted a higher operating profit, supported by additional capacity and higher load factor. The load for belly and freighter cargo was 8 percentage pointand 3 percentage point higher respectively.
  • AeroDarat Services, the ground handling solution provider, reported a remarkable improvement in its financial performance. Operating profit increased three times on the back of higher flights handled for the Group and foreign carrier business segment.
  • MAB Academy, the Group’s premiere training and development arm, achieved better results than the previous year, while MAB Engineering Services faced challenges due to skilled workforce shortages.

In 2024, MAG and its subsidiaries received significant global recognition for their products and services. Malaysia Airlines was awarded the APEX Four-Star Major Airline status and ranked among the Top 10 for World’s Best Cabin Crew by Skytrax, while also moving up to #39 (from #47) in the World’s Best Airline rankings. The mainline also received awards for its in-flight dining, reflecting its commitment to enhancing its onboard offerings, including through the introduction of its Best of Asia menu. Additionally, the Enrich loyalty programme continued to earn accolades for its strong performance in member engagement and customer loyalty.

Remarks by Group Managing Director of MAG, Datuk Captain Izham Ismail

2024 has been a testament to MAG’s resilience and commitment to both growth and sustainability. While facing operational challenges, we have not only maintained profitability but also ensured that we are strategically positioned for the future. As we work towards our vision of Destination 2030, a future of stability and growth, we remain deeply focused on two guiding principles: commercial sustainability and nation building. Our vision is clear – to continue playing a key role in the nation’s economic development while ensuring the long-term strength and competitiveness of the Group.

A central element of this strategy is our continued investment in modernising and expanding our fleet. By 2030, we aim to operate a modernised, new generation narrowbody fleet of 55 aircraft comprising the Boeing 737-8 and 737-10, significantly enhancing our operational efficiency and flexibility to better serve both domestic and international markets. In parallel, we are progressively integrating the A330neo aircraft into our long-haul network, further elevating the travel experience for our customers. Two aircraft have already entered service, operating to Melbourne, Bali and Auckland, with eight more expected this year.

As our fleet modernisation progresses, we are also strengthening our network to maximise connectivity and meet growing demand. With forward bookings increasing approximately 9% year-on-year, our mainline will continue to expand its presence in key markets including ASEAN, Australia, New Zealand, and South Asia, reinforcing our role as the gateway to Asia and beyond. This strategic growth is further complemented by our return to Paris on 22 March 2025, marking the second European destination in our network.

Meanwhile, our non-airline businesses will continue to support MAG’s broader strategic objectives. MAB Academy’s new simulator building, set to complete by Q2 2025, is poised to enhance regional training capabilities as a premiere aviation training provider. To support MAG’s fleet expansion and growing demand for maintenance, repair and overhaul (MRO) services, MAB Engineering Services will continue to strengthen its talent pipeline, while Hangar 4 in Subang (SZB) remains on track to open in Q1 2026, further enhancing our maintenance capacity. At the same time, MAG’s catering operations (MCAT) continues to grow from strength to strength, having transitioned to the new MCAT West facility, which is well-positioned to support the Group’s future in-flight catering aspirations and expansion.

These strategic investments not only position MAG for success but also demonstrate our ongoing contribution to the nation’s growth by fostering employment, improving connectivity, and driving economic activity. As we move forward, we remain committed to building a strong, commercially sustainable organisation that contributes meaningfully to Malaysia’s development, all while delivering exceptional value to the stakeholders we serve.

-END-

About Malaysia Aviation Group 

Malaysia Aviation Group (MAG) is a global aviation organisation comprising three focused business portfolios from Airlines, Loyalty and Travel Services (LTS) and Aviation Services. 

Its current Airlines business portfolio that serves the global, domestic and segmented market comprises Malaysia Airlines – the national carrier of Malaysia, Firefly and MASwings – the regional airlines focused on serving communities across Malaysia, and AMAL by Malaysia Airlines – leading one-stop pilgrimage travel solutions centre. 

MAG also focuses on Aviation Services business such as maintenance, repair and overhaul (MRO), cargo, ground handling and training that houses MAB Engineering, MASkargo – one-stop cargo logistic and terminal operations service provider, AeroDarat – one-stop ground handling solution provider and Malaysia Airlines Academy – one-stop Aviation and Hospitality Centre of Excellence. 

The Loyalty and Travel Services (LTS) business portfolio focuses on providing end-to-end travel solutions and loyalty programs, complementing its established strength and expertise in the airline and aviation service businesses. It comprises Journify – the integrated one-stop travel and lifestyle digital platform, Enrich – the award-winning Travel & Lifestyle Loyalty Programme of Malaysia Airlines; and MHholidays – the flight and hotel package arm for the Group.   

With the clear business portfolios, MAG is set to achieve its vision anchored on becoming Asia’s Leading Travel and Aviation Services Group, focused on delivering highly customised, end-to-end travel solutions by 2025. 

Issued by Group Communications, Malaysia Aviation Group. 

Where Bricks Bloom: Pacific Place Unveils Hong Kong’s First LEGO® Botanical Garden

Step Into a Brick-Built Spring-Summer Wonderland Where Nature Blooms with Imagination


HONG KONG SAR – Media OutReach Newswire – 28 April 2025 – What if nature were reimagined in bricks? This Spring-Summer, Pacific Place invites you on a whimsical journey through Where Bricks Bloom — Hong Kong’s first-ever LEGO® Botanical Garden, where floral splendour and artistic craftsmanship collide. Running from 24 April to 18 May, Garden Court at Pacific Place will transform into a celebration of the seasons, carpeted with intricate floral creations built from over 120,000 beloved LEGO® bricks and over 6,000 LEGO® flowers from the Botanical Collection.

Pacific Place Where Bricks Bloom (1)

A Symphony of Bricks and Botanicals
The spectacular displays of Where Bricks Bloom are brought to life by Andy Hung, the first LEGO® Certified Professional throughout the Greater China Region and the only one in Hong Kong, as well as Kirk Cheng, a floral artisan celebrated for his large-scale floral artworks across Asia. Together, they merge the beauty of nature with the structural artistry of LEGO® to craft an immersive showcase of creativity, architecture, and botanicals.

A Garden Bursting with Colours: A Journey in Bloom
Spread across five uniquely themed zones, the garden takes you on a journey that celebrates the many shapes and forms of blooming flowers. From bold roses to elegant orchids, each installation showcases nature’s artistry, infused with a touch of fantastical wonder.

The Flourishing Arch

Start your journey at this eye-catching floral archway, a colourful and vibrant prelude to what lies ahead. Stabilised foliage intermingles with delicate LEGO® flowers and budding petals, evoking the first signs of spring-summer.

The Rose Reverie

Anchoring the garden is an impressive LEGO® roses sculpture, expertly created by Andy Hung, towering at nearly four metres tall and made up of over 120,000 LEGO® bricks.

Taking over 840 man-hours, the roses are crafted in a stunning gradient of red, pink, orange, yellow, and purple, capturing the brilliant tones of spring and summer. Each petal is meticulously built, making this larger-than-life sculpture a remarkable symbol of the season’s blooming beauty. Accompanying the brick-built roses is a creative collaboration with floral maestro Kirk Cheng, together with signature LEGO® blocks at the base, adding a playful yet elegant touch to this floral wonder.

The Dazzling Pavilion

As you make your way to the back of the garden, you’ll discover a striking pavilion bursting with colourful blooms. At its centre, a magnificent flower wall made entirely of LEGO® flowers creates a picture-perfect backdrop, inviting you to indulge in the blossoms and their delightful botanical aroma.

Flanking the pavilion are two European-inspired botanical showcases that reimagine the charm of spring and summer bursting with seasonal blooms in vibrant colours. Under Kirk’s creativity and craftmanship, the showcases are crafted from real tree branches and painted in dynamic colours, adorned with a variety of dried and silk foliage as well as a selection of LEGO® flowers including Pretty Pink Flower Bouquet, Wildflower Bouquet, and the newly launched Petite Sunny Bouquet box sets, injecting creativity into classic botany.

Floral Reflections

The journey continues with a wonderful reflective installation, overflowing with vigorous flowers, and grass elements — another photo opportunity in this creative garden walk. The mirror setup invites you to take in the fresh, radiant appearance and share it with friends. The reflection further enhances the blooming beauty around you, creating the perfect backdrop for a selfie with inspirational quotes.

Brick to Bloom Fleuriste

Complete your journey by visiting this floral stall encircled by cascading LEGO® flowers. Here, you can appreciate the unique features of all the fresh and blooming LEGO flowers, as well as learn the language behind these beautiful creations. On designated dates, you can redeem a charming LEGO® flower gift with a purchase of HK$1,500 or more at Pacific Place and Starstreet Precinct.

Pacific Place Where Bricks Bloom (2)

Limited-Time Surprise: LEGO® Flower Giveaway
Visit the Brick to Bloom Fleuriste and bring home a beautifully packaged LEGO® flower by registering as an above member and spending HK$1,500 or more on the same day via electronic payment on designated dates. Don’t miss the chance to redeem a LEGO® red rose prepared specially for Mother’s Day weekend.

Dates: 25–27 April, 1–5 May, 9–11 May, 16–18 May 2025 (Every Friday to Sunday and Public Holiday)
Time: 10am – 10pm
Location: Brick to Bloom Fleuriste, Garden Court, Level LG1

Enticing Sales Rewards to Sweeten Your Visit
From 24 April to 18 May, immerse yourself in the rich tones of the Spring-Summer Season and elevate your wardrobe with enticing shopping rewards. Embrace the opportunity to shop with UnionPay for exclusive bonuses that will make your experience even more delightful. Let your style bloom at Pacific Place!

Accumulated Same-day Electronic Spending General Rewards* UnionPay Users Extra Rewards#
HK$5,000 – HK$29,999 Two MOViE MOViE Pacific Place Ticket Exchange Coupon

(valued at HK$260)

HK$100 Pacific Place Shopping e-Voucher
HK$30,000 – HK$59,999 Two MOViE MOViE Pacific Place Ticket Exchange Coupon

(valued at HK$260)

+ HK$800 Pacific Place Shopping e-Voucher

HK$700 Pacific Place Shopping e-Voucher
HK$60,000 or above Two MOViE MOViE Pacific Place Ticket Exchange Coupon

(valued at HK$260)

+ HK$2,500 Pacific Place Shopping e-Voucher

HK$1,400 Pacific Place Shopping e-Voucher
All same-day eligible redemptions will also be rewarded with one LEGO® flower^.
(every Friday, Saturday, Sunday and public holiday)

*General shoppers and eligible UnionPay users are required to join the Pacific Place Loyalty Programme – above and meet the accumulated same-day spending requirement by electronic payment during the Promotion Period in order to be entitled to redeem General Rewards and Extra Rewards for UnionPay users.

#To redeem the UnionPay Users Extra Rewards, UnionPay users must settle relevant transaction(s) with UnionPay Credit and ATM Cards with UnionPay logo, UnionPay Contactless Payment or UnionPay QR Code (including UnionPay App or other App supporting UnionPay QR Code Payment), except the RMB cards issued by specific Hong Kong and Macau card issuing institutions. The qualified transaction must be settled via UnionPay network in full. WeChat Pay, Alipay and AlipayHK are not eligible for this Promotion. UnionPay users must settle their payment by UnionPay when using the Shopping e-Vouchers from Extra Rewards.

^LEGO® flower can be redeemed at Brick to Bloom Fleuriste at Garden Court, Level LG1. Only for same-day eligible transactions on 25 – 27 April and 1 – 5, 9 – 11, 16 – 18 May.

Dates: Now – 18 May 2025
Time: 11am – 10pm
Location: Gift Redemption Counter on Level L1 (near Theory)

Exclusive LEGO® Gifts to Take Home at Simply Toys
Indulge in a world of exclusive offerings from Simply Toys at Pacific Place, where enchanting in-store promotions and captivating seasonal giveaways await. From now until 18 May, get an e-coupon when visiting the Where Bricks Bloom Botanical Garden to receive a free LEGO® Botanicals Series sticker at the shop*. What’s more, make a purchase of LEGO® boxed sets worth HK$350 or above at Simply Toys to exclusively receive the LEGO® Flower Card*.

*Terms and Conditions apply. Rewards are limited and available on a first-come, first-served basis, while stocks last.

Dates: Now – 18 May 2025
Location: Simply Toys, Shop 221, Level L2
Opening Hours: 11am – 8pm

Amidst lively flowers, creative LEGO® installations, and exclusive rewards, the Where Bricks Bloom experience is an unforgettable celebration of nature and imagination. Don’t miss the chance to immerse yourself in this enchanting garden and bring home special keepsakes that capture the beauty and artistry of LEGO®. Let your journey into the world of flowers and creativity begin at Pacific Place.

LEGO and the LEGO logo are the trademarks of the LEGO Group. © 2025 The LEGO Group.
Hashtag: #BricksInThePlace #WhereBricksBloom #LEGOBotanicalGarden #PacificPlaceHK #LEGOHK

The issuer is solely responsible for the content of this announcement.

Vietnam to Establish English as Second Language by 2035

Vietnamese students. (Photo credit: Hưng Nguyễn)

Vietnam is set to establish English as the second language for all general education students by 2035, with full implementation continuing through 2045. 

This plan, which was first announced on 7 March by the Ministry of Education and Training (MoET), aims to integrate English as a key language for teaching and daily communication in schools across the country, while Vietnamese will remain the official language.

On 23 April, a workshop was held at Hanoi National University of Education to gather feedback on the project, titled “Making English the Second Language in Schools (2025-2035), with a Vision to 2045.” 

Deputy Minister Pham Ngoc Thuong urged universities and teacher training institutions to proactively build staff, upgrade facilities, and develop comprehensive programs to support the implementation of the plan. He also called for closer coordination with local education departments to align teacher training with practical needs.

Deputy Minister Pham Ngoc Thuong of the Ministry of Education and Training of Vietnam. (Photo credit: Lao Dong)

Drawing on both theoretical and practical experience, higher education institutions are expected to advise MoET on policies that will be needed in the future.

The plan is structured across six levels of implementation, designed to integrate English throughout Vietnam’s educational system. 

By 2035, preschools will be equipped to teach English to children aged 3-5, with all nursery and kindergarten students learning English by 2045. For primary and secondary education, 100 percent of students from grades 1-12 will study English under the first three levels of the program by 2035, while more advanced levels (four through six) will be introduced by 2045.

At the university level, all institutions will adopt English as the second language, applying higher proficiency levels. In vocational education, institutions will implement career-oriented English programs, with half of them teaching portions of other subjects in English.

In addition to developing teacher training materials and upgrading infrastructure, the plan will involve financial support and collaboration with language experts. From 23 to 29 April, Ho Chi Minh City conducted an online test to assess the English proficiency of 47,000 public school teachers, using the Common European Framework of Reference for Languages (CEFR) standards. This is part of the broader effort to enhance teacher proficiency and align it with global standards.

Deputy Minister Thuong emphasized the importance of English in enabling Vietnam’s deeper integration into the global community. He also highlighted the role of digital transformation and technology in bridging regional gaps, saving time, and reducing the demand for a large workforce in the education sector. 

The ultimate goal of this project is to improve English proficiency across the country, strengthen Vietnam’s workforce competitiveness, and support the country’s ongoing development and global integration

L’Oréal Powers Up SkinCeuticals’ eShop Growth with Appier’s AI-Driven Advertising and Marketing Solutions


HONG KONG SAR – Media OutReach Newswire – 28 April 2025 – Appier, a leading AI-native AdTech and MarTech company, announced its successful collaboration with L’Oréal, which was recognized at the Loyalty & Engagement Awards Hong Kong 2025 in the “Best Use of Customer Insights/Data Analytics” category for the AI-powered transformation of SkinCeuticals’ eShop.

Appier’s AI-driven solutions empower L’Oréal to accelerate SkinCeuticals’ eShop growth.
Appier’s AI-driven solutions empower L’Oréal to accelerate SkinCeuticals’ eShop growth.

This award highlights the success of a full-funnel, data-driven strategy that delivered measurable business outcomes and set a new benchmark for AI applications in beauty e-commerce. In partnership with Omnicom Media Group (OMG) and powered by Appier’s Ad Cloud and Personalization Cloud, L’Oréal significantly enhanced SkinCeuticals’ marketing performance, achieving a 152% quarter-over-quarter increase in ROAS, a 400% uplift in CVR among hesitant users, and a 48% boost in total on-site revenue.

“Appier helped us accelerate AI transformation in advertising and marketing, boosting revenue contributions while enhancing operational effectiveness,” said Maggie Hui, SkinCeuticals & Kérastase E-Commerce Manager at L’Oréal. “From behavior-triggered campaigns and time-limited incentives to advanced segmentation and seamless user journeys, Appier’s technology played a crucial role in turning data insights into action.”

Appier’s AI solutions enabled L’Oréal to strategically identify and engage high-value customer segments. The Ad Cloud applied advanced segmentation, behavioral analysis, and time-sensitive offers to strengthen purchase intent and improve ad efficiency. At the same time, the Smart Conversion Optimizer within the Personalization Cloud identified hesitant users and delivered personalized incentives that maximized coupon performance while protecting profit margins.

These capabilities were further supported by data-informed promotional strategies. L’Oréal scaled back incentives during high-demand periods such as 618 Summer Sale and Double 11, and increased engagement during quieter seasons to maintain conversion momentum. This strategic modulation of intensity helped sustain both growth and profitability.

“We’re proud to empower L’Oréal through our AI-driven solutions,” said Magic Tu, SVP of Global Sales at Appier. “Our mission is to help businesses turn AI into ROI, and this collaboration with L’Oréal is a strong example of how data and technology can drive measurable impact across the marketing funnel.”

As AI becomes a core part of brand strategy, this case highlights the power of combining deep customer insights with intelligent automation, unlocking sustainable growth through innovation.
Hashtag: #Appier #AI #business #MarTech #AdTech #BeautyIndustry #Ecommerce




Wechat: Appier 沛星互动科技

The issuer is solely responsible for the content of this announcement.

Appier

Appier (TSE: 4180) is an AI-native SaaS company that empowers businesses to create value with cutting-edge AdTech and MarTech solutions. Guided by the vision of “Making AI Easy by Making Software Intelligent,” Appier’s mission is to help businesses turn AI into ROI. Appier is listed on the Tokyo Stock Exchange’s Prime Market and operates in 17 cities worldwide. Visit for more company information, and for more IR information.