Actor Walton Goggins’ Most Challenging Role – Small Business Owner – Made Easy Through Power of AI

TEMPE, Ariz., Feb. 5, 2025 /PRNewswire/ — GoDaddy (NYSE: GDDY) debuted its Super Bowl commercial today, featuring GoDaddy Airo^® and two-time EMMY^® award-nominated actor Walton Goggins.

The ad, titled “Act Like You Know,” showcases how GoDaddy Airo^® brings small business ideas like Walton Goggins Goggle Glasses to life through AI, giving entrepreneurs the tools to look and feel like they know what they’re doing.

“When we set out to tell the story of empowering entrepreneurs with GoDaddy Airo, we knew we wanted to tell that story through the lens of an actual entrepreneur,” said GoDaddy Chief Marketing Officer Fara Howard. “Walton was the perfect partner—he had a passion for entrepreneurship and eyewear, and GoDaddy Airo could help him bring it to life. This campaign is all about proving that with the right AI tools, anyone can build a business and confidently feel like they know what they’re doing. We’re proud to show the value of GoDaddy Airo to a massive audience on game day.”

GoDaddy Airo^® Drives the Return to Big Game Advertising
In 180 countries and counting, GoDaddy Airo^® is an AI-powered experience that enables entrepreneurs to establish and grow their online presence by generating domain names, logos, fully built websites and marketing, social media content and commerce capabilities. With more than 3 million customers tapping into the power of GoDaddy Airo^® in the U.S. alone, its impact on small businesses inspired GoDaddy’s return to Super Bowl advertising after an eight-year hiatus.

Walton Goggins Goggle Glasses: An Example of the Power of GoDaddy Airo^®
Goggins is known for his scene-stealing performances in “Fallout,” “The Righteous Gemstones,” “Vice Principals,” “The Hateful Eight,” “Justified” and the upcoming season of “The White Lotus.” As an actor, Goggins can make you believe he knows what he’s doing in just about any role—from a post-apocalyptic bounty hunter to a power-hungry vice principal—even when he doesn’t. But his toughest job yet isn’t one he plays onscreen; it’s his real-life role as a small business owner.

Walton launched Walton Goggins Goggle Glasses last year, offering retro-futuristic hybrid eyewear. GoDaddy Airo^® helped his Goggle Glasses brand create a logo, website and social content, transforming an idea into a business like a seasoned pro. Small business owners like Goggins can focus on what they do best and let GoDaddy Airo^®, using the power of AI, take care of the rest.

“As an entrepreneur, you need more than just an idea—you need the confidence and know-how to turn that idea into something,” said Walton Goggins. “For me, that’s where GoDaddy Airo came in. It filled in the gaps and made Walton Goggins Goggle Glasses a reality.”

The Spot: “Act Like You Know”
The ad opens with a close-up of Goggins. “Actors. We can make you believe we know what we’re doing, when in fact, we do not.” Various scenes depict Goggins playing roles he could not perform in real life, first as a detective absentmindedly traipsing through a sensitive crime scene. Then he’s an astronaut floating inside a space station, where he manipulates complex controls and admits, “I have no idea what these buttons do,” as he accidentally launches a fellow astronaut into deep space. Next, he’s a race car driver, dramatically shifting gears…in a car that he’s inadvertently driving backwards.

The spot shifts to Goggins entering his office, where boxes of Walton Goggins Goggle Glasses line the walls. There he acknowledges working as a small business owner is his hardest role yet. That’s because “I have no idea what I’m doing… but GoDaddy Airo^® does, using AI to build a logo, website and social content.” Goggins confidently shows off his beautiful website created with GoDaddy Airo^®. Wearing his signature namesake eyewear, Goggins declares: “If your goggles ain’t Goggins, they don’t belong on your noggins.”

Goggins then delivers the ad’s final line: “With GoDaddy Airo, it’s like you know what you’re doing.”

The spot also features a cameo appearance by Auguste Goldman, a GoDaddy veteran of nearly 18 years, as a police officer behind Goggins at the fake crime scene. Goldman has worn many hats throughout the years, including Chief Technology Officer, Chief People Officer and head of the company’s award-winning Care & Services team. Now he can add “Super Bowl extra” to the list.

What to Expect During the Big Game and Beyond
GoDaddy’s 30-second ad will air during the two-minute warning in the fourth quarter of the game on February 9. The spot is also now available on GoDaddy’s YouTube, X, Instagram and Facebook channels. GoDaddy also released an extended version available on YouTube.

The Super Bowl moment begins a yearlong, multi-channel marketing campaign in the U.S. across television, over-the-top (OTT) services, YouTube, out-of-home, social media and influencer marketing. The campaign, featuring Goggins, will continue highlighting GoDaddy Airo^® as the ultimate small business partner.

About GoDaddy
GoDaddy helps millions of entrepreneurs globally start and scale their businesses. People come to GoDaddy to name their idea, build a website and logo, sell their products and services, and accept payments. GoDaddy Airo™, the company’s AI-powered experience, makes growing a small business faster and easier by helping them to get their idea online in minutes, drive traffic and boost sales. GoDaddy’s expert guides are available 24/7 to provide assistance. To learn more about the company, visit www.GoDaddy.com.

Source: GoDaddy Inc.

GoDaddy 30 second spot – Dressing Room Scene

GoDaddy 30 second spot – Detective Scene

GoDaddy 30 second spot – Race Car Driver Scene

GoDaddy 30 second spot – End Scene

Video – https://www.youtube.com/watch?v=Mc-XvA9sNKU
Video – https://www.youtube.com/watch?v=CHbOUpiHiwc
Photo – https://laotiantimes.com/wp-content/uploads/2025/02/godaddy_superbowl_image13.jpg
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Logo – https://laotiantimes.com/wp-content/uploads/2025/02/godaddy_logo.jpg

HYDERABAD, India, Feb. 5, 2025 /PRNewswire/ — Cyient, a global Intelligent Engineering services company, announced that it entered into a memorandum of understanding with Micware Navigations, a leader in navigation and mobility services. As per the MoU, both companies have agreed to work in partnership across mutual engineering services support, customer introduction, and marketing strategy.

This strategic partnership between Cyient and Micware Navigations aims to deliver transformative solutions for intelligent mobility, focusing on safer, smarter, and more sustainable transportation systems. By leveraging Cyient’s engineering excellence and Micware Navigations’ expertise in mobility software, the collaboration will develop integrated solutions that cater to the evolving needs of modern transportation ecosystems.

“Our partnership with Micware Navigations reinforces our commitment to engineering a better future through innovation and collaboration. By combining Cyient’s deep expertise in engineering and digital transformation with Micware Navigations’ pioneering advancements in navigation and mobility solutions, we aim to redefine the landscape of intelligent transportation. This partnership will enable us to create safer, smarter, and more sustainable mobility solutions that address the critical needs of an evolving Automotive & Mobility landscape, paving the way for next-generation ecosystems,” said, Joby Joseph, Vice President & Country Manager (Japan), Cyient.

“We are pleased to collaborate with Cyient and bring together our shared vision for advancing intelligent mobility. Our expertise in developing cutting-edge navigation and mobility solutions, combined with Cyient’s engineering capabilities. This partnership represents a step forward in addressing the challenges of modern transportation by leveraging technology and innovation to deliver impactful, scalable solutions that benefit industries and communities worldwide,” said, Kenta Imaida, President, Micware Navigations.

About Cyient

Cyient (Estd: 1991, NSE: CYIENT) delivers intelligent engineering solutions across products, plants, and networks for over 300 global customers, including 30% of the top 100 global innovators. As a company, Cyient is committed to designing a culturally inclusive, socially responsible, and environmentally sustainable tomorrow together with our stakeholders.

For more information, please visit www.cyient.com
Follow news about the company at @Cyient

About Micware Navigations.

Micware Navigations, established in May 2008, is a global leader in navigation, location-based services, and intelligent mobility solutions. With headquarters in Kobe, Japan and a strong presence across key markets, the company has built a stellar reputation for delivering innovative and reliable software platforms that power connected transportation ecosystems. Micware Navigations’ expertise lies in designing and developing advanced navigation systems, predictive analytics, and AI-driven mobility platforms tailored for the next generation of transportation solutions. The company’s offerings cater to a diverse range of industries, including automotive, logistics, smart cities, and autonomous vehicle development. Micware Navigations is a Key Member of the Micware Group, backed by leading Japanese carmakers such as Toyota and Honda.

For more information, please visit:
https://micware.co.jp/en/group/navigations/

EDMONTON, AB, Feb. 5, 2025 /PRNewswire/ — Nanoprecise Sci Corp., a global leader in Energy-Centered Predictive Maintenance, is pleased to announce the successful renewal of its SOC 2 Type 2 certification, further solidifying its ongoing commitment to maintaining the highest standards of security, confidentiality, and operational excellence.

Nanoprecise_SOC_2_Type_2

The renewal of this certification, attested by Prescient Assurance LLC, confirms that Nanoprecise’s systems and controls continue to meet the AICPA’s Trust Service Criteria for Security. This comprehensive audit assesses the design and operational effectiveness of Nanoprecise’s controls and processes over an extended period, ensuring that the company’s solutions consistently protect sensitive customer data and uphold the integrity of its services.

“We are proud to have successfully renewed our SOC 2 Type 2 certification, which further affirms our ongoing commitment to the security and privacy of our customers’ data,” said Faizan Ahmad Wani, Senior Manager – IT, Security & Compliance at Nanoprecise. “This renewal reflects our continued focus on safeguarding customer information while providing reliable, secure solutions to support their business needs.“

The SOC 2 Type 2 certification ensures Nanoprecise’s commitment to safeguarding sensitive data. In predictive maintenance, where real-time monitoring and AI insights are critical, this certification reflects Nanoprecise’s rigorous security measures, including data encryption and access controls. It guarantees the integrity of solutions that help companies optimize operations, reduce energy consumption, and extend equipment lifecycles, all while maintaining the highest data security standards.

“Renewing our SOC 2 Type 2 certification highlights our commitment to security and meeting the highest industry standards,” said Sunil Vedula, Founder and CEO of Nanoprecise Sci Corp. “It reflects the trust our customers place in us and reinforces our dedication to providing secure, reliable solutions that support their operational and sustainability goals.“

About Nanoprecise Sci Corp.

Nanoprecise Sci Corp. provides end-to-end predictive maintenance solutions that leverage IoT and AI technology to monitor and optimize energy consumption, equipment health, and operational efficiency. Focused on Energy-Centered Maintenance (ECM), Nanoprecise helps organizations in various industries improve asset reliability, reduce CO2 emissions, and minimize unplanned downtime.

For more information about Nanoprecise Sci Corp. and its secure predictive maintenance solutions, visit nanoprecise.io.

Enhancements and new capabilities further bolster the market’s leading HPC and cloud platform

TROY, Mich., Feb. 5, 2025 /PRNewswire/ — Altair (Nasdaq: ALTR), a global leader in computational intelligence, announced game-changing new upgrades to Altair^® HPCWorks^®, its high-performance computing (HPC) and cloud platform. New tools and capabilities expand cloud scaling for Altair and third-party workload managers, integrate advanced monitoring and reporting, and beyond – including enhanced artificial intelligence (AI)-enabled job scheduling and visualization with support for GPUs, Kubernetes, and machine learning workflows.

Altair has announced new upgrades to Altair® HPCWorks®, its HPC and cloud platform. New tools and capabilities expand cloud scaling for workload managers, integrate advanced monitoring and reporting, and beyond – including enhanced AI-enabled job scheduling.

“As the number one solutions provider in HPC and cloud, our latest enhancements to Altair HPCWorks empower our customers with even more comprehensive capabilities to keep them at the forefront of computational intelligence,” said Sam Mahalingam, chief technology officer, Altair. “Having next-level HPC and cloud is imperative in today’s data- and AI-driven landscape. With the industry-leading Altair HPCWorks platform, our customers can push boundaries and realize their vision knowing they have the market’s most powerful HPC and cloud platform in their toolkit.”

Altair HPCWorks: Now Using Altair Units

Altair HPCWorks now operates within the market’s gold standard Altair Units licensing system. With the Units system’s flexible, scalable, dynamic licensing, users can drive frictionless innovation like never before. Enterprises can leverage Altair’s licensing system to seamlessly connect the Altair HPCWorks platform with the Altair One^® gateway to enable on-premises clusters, placing Altair’s expansive technology portfolio including simulation, HPC, and data analytics tools at their fingertips.

Cloud Scaling for Any Scheduler

Our latest solutions let enterprises easily access cloud resources without exceeding their budget. Users can work in the cloud, optimize a hybrid computing environment, or burst peak-time workloads — whether using an Altair workload manager, third-party scheduler, or a mix of both. Quickly scale up and down with our integrated cloud automation engine to save the team time and money, and get a single, concentrated view into an organization’s HPC and cloud operations, even for multi-cloud and multi-cluster installations.

AI Integration and Streamlined Reporting

Power AI workloads with HPC — and HPC workloads with AI. The Altair HPCWorks platform’s new AI integrations simplify job submission and cut wait times, and integration with the Altair^® RapidMiner^® data analytics and AI platform gives users smarter, more efficient scheduling. Altair HPC solutions are designed to support the technologies AI workloads rely on, with broad support for GPUs and Kubernetes.

Detailed HPC and cloud monitoring and reporting is now integrated into every Altair workload manager, giving IT administrators all the data they need to make informed decisions and optimize computing resources.

Additional Highlights

Broad enhancements to the Altair HPCWorks product suite also include enhanced security, performance improvements, and integration with Altair’s advanced data analytics tools. Designers and developers can track complex workflows, including AI and machine learning workflows, and work in any modern programming language. Flexible scheduling enables distributed workflows, and greater GPU scheduling capabilities help cluster administrators support chip design teams and get results faster.

To learn more about Altair HPCWorks 2025 and see the full list of enhancements, visit https://altair.com/hpcworks-2025.

About Altair

Altair is a global leader in computational intelligence that provides software and cloud solutions in simulation, high-performance computing (HPC), data analytics, and AI. Altair enables organizations across all industries to compete more effectively and drive smarter decisions in an increasingly connected world – all while creating a greener, more sustainable future. To learn more, please visit www.altair.com.

SINGAPORE, Feb. 5, 2025 /PRNewswire/ — The KOREA INNOVATION FOUNDATION (INNOPOLIS) participated in Asia’s largest deep-tech event ‘SWITCH 2024’ held at Marina Bay Sands in Singapore from the 27th to the 30th and supported the global expansion of 10 excellent startups from South Korea.

Attending to SWITCH 2024 under INNOPOLIS Pavilion, 10 excellent Korea startups has exhibited their newest technologies in various fields: artificial intelligence (AI) and eco-friendly technology, biotechnology, robotic, etc. and to increase global awareness and strengthen cooperation with overseas markets.

Additionally, INNOPOLIS Pavilion also attended SLINGSHOT pitching competition – the main event of SWITCH 2024 and a global startup competition and got qualified into the final round. AgosVision, which develops a wide-field 3D vision sensor, drew attention by being selected as a TOP 50 at SLINGSHOT 2024.

During SWITCH period, INNOPOLIS organized and operated various programs during SWITCH, such as the Global Demo Day, and AIMX Summit 2024, to enable the 10 startups to showcase their latest technologies and product excellence to the global market. First, at the INNOPOLIS Global Demo Day, they introduced the innovative technologies and products of startups to major investors and buyers in Southeast Asia and expanded global cooperation opportunities through B2B networking.

At the AIMX Summit 2024, INNOPOLIS held a Korean session with the theme of ‘AI Briefing and Update: South Korea‘ to introduce the AI technology trends and industry status of the special zone, and a total of six countries including Vietnam, the UK, Japan, Europe, China, and Korea participated to share the latest AI trends.

At the INNOPOLIS Global Demo Day, Edward Tay – SGTech Honoray Treasurer of SG Tech Singapore, also known as SWITCH Ambassador, has presented on the global market entry and cooperation network building of Korean companies, said, “Many VCs and buyers in Southeast Asia, including Singapore, are showing great interest in the innovative technologies and products of Korean startups”. And through this event, Korean startups has pitched and had business networking with global VCs from Singapore, Indonesia, Malaysia and attracted significant interest with their technologies, which is a milestone of for their future global expansion.

SINGAPORE, Feb. 5, 2025 /PRNewswire/ — The KOREA INNOVATION FOUNDATION (INNOPOLIS) – an R&D Innovation Cluster Of The Republic Of Korea has at participated in SWITCH 2024 (Singapore) – the largest tech event in Southeast Asia.

With the purpose of incubating and supporting global expansion for R&D startups in South Korea, INNOPOLIS had executed a long-run accelerating program to leverage their IR capability for Korean companies and selected 10 excellent Korean startups and supported them to have opportunities to exhibit newest technologies and solutions to increase global awareness and strengthen cooperation with overseas markets. INNOPOLIS has participated in SWITH 2024 (Singapore) with various activities: exhibiting under INNOPOLIS Pavilion, hosting INNOPOLIS Global Demoday; and attended as speakers in SWITCH at AIMX Summit 2024.

Under INNOPOLIS Pavilion, 10 excellent Korea startups has exhibited their newest technologies in various fields: artificial intelligence (AI) and eco-friendly technology, biotechnology, robotic, etc. and appealed significant interest from global business partners and investors. Besides, INNOPOLIS Pavilion also marked their success at SWITCH 2024 by getting to the Final Round of SLINGSHOT pitching competition – the main event of SWITCH 2024 and a global startup competition. AgosVision, which develops a wide-field 3D vision sensor, drew attention by being selected as a TOP 50 at SLINGSHOT 2024.

At the AIMX Summit 2024, INNOPOLIS held a Korean session with the theme of ‘AI Briefing and Update: South Korea‘. They hosted a panel talk of 4 AI experts from South Korea in various fields gathered and gave insights about current Korean AI industry and predict the future of AI. Besides, through this seminar, 4 AI experts from South Korea and also explained the support from the Government to AI industry, which is the reason why Korea AI is one of the leaders in the world.

At the INNOPOLIS Global Demo Day, Edward Tay – SGTech Honoray Treasurer of SG Tech Singapore, also known as SWITCH Ambassador, has presented on the global market entry and cooperation network building of Korean companies, said, “Many VCs and buyers in Southeast Asia, including Singapore, are showing great interest in the innovative technologies and products of Korean startups”. During this event, Korea companies has pitched and introduced their innovative technologies and products of startups to major investors and buyers in Southeast Asia, Korean companies has expanded global cooperation opportunities through B2B networking.

NEW YORK, Feb. 5, 2025 /PRNewswire/ — In an era of algorithms, data overload, and advertising that often leaves audiences numb, DDB Worldwide is taking a stand for emotion with the launch of the Feels Barometer—a first-of-its-kind global tool designed to measure, decode, and harness human feelings at scale.

“We are in a crisis of marketing effectiveness,” said Tomas Gonsorcik, Global Chief Strategy Officer at DDB Worldwide. “Brands are spending more but moving people less. The Feels Barometer is our antidote to the ‘meh-ification’ of advertising. If, according to pioneering behavioral psychologist Daniel Kahneman, 95% of decisions are emotionally driven, then why are so many brands still treating feelings as an afterthought? This tool isn’t just about understanding people better—it’s about making brands unignorable by creating work that moves people deeply and memorably.”

The Feels Barometer, created in partnership with insights agency TRA, leverages cutting-edge projective techniques. Here’s an overview of the research behind it:

• Insights from 8 leading global experts in emotions and psychology, including renowned authors, neuroscientists, and anthropologists.
• 140+ hours of in-depth qualitative research with participants from diverse cultures, providing rich, human-centered insights.
• Surveys of over 16,000 individuals across eight countries (United States, United Kingdom, Spain, Brazil, Sweden, France, Germany, and Australia), ensuring a comprehensive data set.
• 100 real-life emotional triggers ranging from personal experiences like a tech-free family dinner to broader societal shifts such as AI’s impact on the workplace.
• Going beyond simple positive-negative sentiment analyses, the research captures the texture of feelings—intensity, cultural nuances, and even sensory associations like color, shape, and temperature.

The study uncovered both global emotional trends and the significant regional nuances that shape behavior. While universal insights, such as the global appeal of “getting a good deal,” emerged, the Feels Barometer underscores the importance of tailoring campaigns to resonate within specific cultural contexts. By aligning with the unique emotional drivers of diverse audiences, the Feels Barometer empowers both global brands navigating local markets and single-market brands to better understand the shared values and distinctions across subcultures and demographics.

Here are some insights our research uncovered:

• The joy of finding a good deal rivals that of life’s biggest milestones. That’s right—securing a discount triggers an emotional spike comparable to birthdays or promotions.
• AI sparks as much existential dread as it does excitement. People are deeply divided on whether technology is liberating or terrifying—and that tension is a goldmine for brands willing to engage with it authentically.
• Nostalgia isn’t just a trend—it’s an emotional powerhouse. Across markets, looking back at the past brings comfort in uncertain times, making “retro-fication” one of the most potent creative levers available today.

“As creatives looking to connect brands with people in the most meaningful ways, we are constantly looking to better understand how people feel. Feel about the world, their lives, and the brands that should serve them. The Feels Barometer supercharges our ability to understand the deepest emotional insights and how people genuinely feel about the things that matter most to them. Simply put, it’s a game changer for us,” said Chaka Sobhani, Global President & Chief Creative Officer, DDB Worldwide.

The Feels Barometer will be integrated into DDB’s strategic and creative process globally, as part of DDB’s proprietary AI tool stack – RAND DDB, helping brands design campaigns that don’t just attract eyeballs but capture hearts. DDB’s clients will have access to deep-dive reports, interactive workshops, and bespoke applications of the tool tailored to their industry.

In the battle for consumer attention, the most valuable real estate isn’t a media buy—it’s a lasting emotional memory. The Feels Barometer is here to help brands claim their share of heart.

To learn more about DDB, visit us online at DDB.com or follow us on LinkedIn for more Feels Barometer insights.

ABOUT DDB WORLDWIDE
At DDB Worldwide (www.ddb.com), we believe in the unreasonable power of emotional creativity to move people, business, and culture. As one of the world’s leading advertising and marketing networks, we combine creative excellence with strategic effectiveness to deliver measurable business results.

Our effectiveness is reflected in industry recognition, including 2023 Global Network of the Year by Cannes Lions, D&AD Agency Network of the Year (2021–2023), and #2 in the 2024 Effie Global Best of the Best. We have also ranked as a Top 3 Global Network on WARC for 13 of the last 16 years.

With 140 offices in 60+ countries, we partner with leading brands such as MARS, McDonald’s, Molson Coors, Volkswagen, Amazon, Unilever, JetBlue, Adidas, PlayStation, and the U.S. Army to build meaningful consumer connections that drive sustained growth.

Founded in 1949, DDB is part of Omnicom (NYSE: OMC).

Contact
Press@ddb.com