With fun exciting offers and giveaways to say a BIG thank you!

HONG KONG SAR – Media OutReach – 9 July 2021 – 7-Eleven has officially opened its 1000^th store in Hong Kong – a milestone moment for both the brand and its customers. 7-Eleven launched its very first store in Happy Valley back in 1981 and, 40 years later, has opened its 1000^th store on Des Voeux Road in Central. An integral part of the community and a true neighbourhood store, 7-Eleven is committed to bringing convenience closer to its customers wherever they are, whenever they need. Evolving alongside the people of Hong Kong, the brand has constantly innovated to live up to changing consumer expectations. To mark this landmark achievement, a series of promotions and offers are being rolled out to thank customers for their loyal support.

A Journey of 1000 Stores: the story of 7-Eleven in Hong Kong

The Journey of 1000 Stores, a retrospective showcase outlining the story of 7-Eleven in Hong Kong, was held today in Central on 8 July. The exhibition charted 7-Eleven’s journey from its very first store right up to the opening of its 1000^th store highlighting the brand’s milestones over the years, which many Hongkongers may still fondly remember from childhood. These include the immensely popular Hello Kitty badge collectible programme, from 2004 and the launch of HOTSHOT, its ready-to-eat range of authentic Hong Kong style treats beloved by students of all ages!

Serving the community for 40 years

7-Eleven has always been committed to giving back. Since 2013, it has worked with Caritas to offer training and job opportunities to over 40 people with special needs. In 2017, it teamed up with Pei Ho Counterparts to donate and distribute food to the homeless, the elderly and low-income families. It also hands out small gifts every Christmas to children in need to spread festive cheer. In 2020, 7-Eleven launched the Charity Meal Voucher Programme: 553,787 vouchers were collected within eight days and then distributed in local neighbourhoods hardest hit by the pandemic in collaboration with Food Angel, St. James’ Settlement, Foodlink, Hong Kong Christian Service and Pei Ho Counterparts.

Fun and exciting offers to say a big thank you to all its customers!

7-Eleven’s continuing success is down to its team members, business partners and, most importantly, its customers. To thank customers for their ongoing support, several tempting promotions and offers are taking place throughout July. For example, 7-Eleven launched an Instant Win Game, a first-of-its-kind Augmented Reality lucky draw with over $10 million worth of prizes to be won including 2,000 free cups of 7CAFÉ, 1,000 $100 cash vouchers and a whole host of product discounts. To mark 7-Eleven Day on 11 July, 7-Eleven will be running unmissable offers such as $7 cups of 7CAFÉ, $7 and $11 discounts on a wide range of products and more. There will also be “1000-themed” promotions exclusively for yuu Rewards members such as product redemptions for 1,000 yuu points and 1,000 yuu point giveaways. 7-Eleven deeply appreciates the continuous support of its customers and looks forward to sharing this milestone moment with everyone!

#7ElevenHK #7ElevenConvenienceStore #7Eleven1000thstore

Our 23rd Annual Survey Reveals The Brands & Personalities We Trust The Most

SINGAPORE – Media OutReach – 9 July 2021 – Coming off a year where our trust has never been more tested, with deadly dangers and testing lockdowns, the 23^rd annual survey of Singapore’s Most Trusted Brands has been revealed exclusively in Reader’s Digest Singapore June issue. In many cases, the winners have withstood the challenges of today’s climate to instil even more consumer faith.

Reader’s Digest commissioned an independent market research agency to conduct a stand-alone survey of a representative sample across Asia, to find out consumer views on brands in over 50 categories. More than 8000 individuals were selected across five of the region’s key markets: Singapore, the Philippines, Malaysia, Hong Kong and Taiwan. As well as brands, Singapore’s most trusted personalities were also identified and these results are revealed exclusively in the June issue of Reader’s Digest Singapore.

“Perhaps more than any other year previously, trust has been the guiding human emotion we’ve all had to rely on to navigate through our day safely,” notes Editor-in-Chief, Louise Waterson.

“For the brands themselves, trust matters when it comes to weathering a crisis, and ultimately, trust is built on the traditional foundations of quality, consistency, honesty and delivering on your promises.

“In terms of the current situation, with this pandemic, that also means getting proactive and reaching out to your customers like never before. It’s very much about maintaining a relationship with that particular individual.”

TRUST DURING THE COVID-19 CRISIS

In these unprecedented difficult times, brands are expected more than ever to support customers with their concerns and provide reassurance that expectations will be upheld and that their value as a customer is recognised.

Trusted Brands understand that the key to easing consumer anxieties is to open a gate of communication through mutual respect and empathy. The Trusted Brands outlined in our survey are here to listen to customer concerns, sympathise with their situations and provide the necessary support and assistance to their customers because they appreciate these valued relationships.

This is the kind of service and quality that helps a consumer understand that the brand they know and trust is still on their side, and working hard to continue the relationship they worked hard to build.

NOTABLE WINNERS

• AIA, an Asia Award winner, also has won in the Insurance Company category in Singapore for 18 years;
• Daikin has won in the Air Conditioner category for 20 consecutive years;
• Pilot has been the winner in Pen category since 2003;
• SōngHè has been the Gold winner in the Rice category 11 times
• novita has won in the Air Purifier category for 7 consecutive years and also has won in the Water Purifier category for 6 consecutive years;
• Mitsubishi Electric has won in the Refrigerator category for 21 consecutive years and has been the winner in Air Conditioner category since 2006;
• Gong Cha has won the Gold Awards again this year, this is the second consecutive year winning since we introduce the Pearl Milk Tea category in Trusted Brands survey;
• Glenda Chong claimed the Most Trusted News Presenter, The Flying Dutchman yet again won Most Trusted Radio Presenter, Joseph Schooling was voted as the Most Trust Sports Personality by Singaporeans and Michelle Chong won the Most Trusted Entertainment/ Variety.

The 23rd Annual Survey Reveals The Brands & Personalities We Trust The Most

HONG KONG SAR – Media OutReach – 9 July 2021 – Coming off a year where our trust has never been more tested, with deadly dangers and testing lockdowns, the 23^rd annual survey of Hong Kong’s Most Trusted Brands has been revealed exclusively in Reader’s Digest Hong Kong June issue. In many cases, the winners have withstood the challenges of today’s climate to instil even more consumer faith.

Reader’s Digest commissioned an independent market research agency to conduct a stand-alone survey of a representative sample across Asia, to find out consumer views on brands in over 50 categories. More than 8000 individuals were selected across five of the region’s key markets: Hong Kong, the Philippines, Malaysia, Singapore and Taiwan. As well as brands, Hong Kong’s most trusted personalities were also identified and these results are revealed exclusively in the June issue of Reader’s Digest Hong Kong.

“Perhaps more than any other year previously, trust has been the guiding human emotion we’ve all had to rely on to navigate through our day safely,” notes Editor-in-Chief, Louise Waterson.

“For the brands themselves, trust matters when it comes to weathering a crisis, and ultimately, trust is built on the traditional foundations of quality, consistency, honesty and delivering on your promises.

“In terms of the current situation, with this pandemic, that also means getting proactive and reaching out to your customers like never before. It’s very much about maintaining a relationship with that particular individual.”

TRUST DURING THE COVID-19 CRISIS

In these unprecedented difficult times, brands are expected more than ever to support customers with their concerns and provide reassurance that expectations will be upheld and that their value as a customer is recognised.

Trusted Brands understand that the key to easing consumer anxieties is to open a gate of communication through mutual respect and empathy. The Trusted Brands outlined in our survey are here to listen to customer concerns, sympathise with their situations and provide the necessary support and assistance to their customers because they appreciate these valued relationships.

This is the kind of service and quality that helps a consumer understand that the brand they know and trust is still on their side, and working hard to continue the relationship they worked hard to build.

NOTABLE WINNERS

• AIA, an Asia Award winner, also won in the Insurance Company and Provident Fund categories in Hong Kong;
• Hong Kong Sanatorium & Hospital received Gold awards in the Eye Surgery Center Category and Platinum awards in the Private Hospital Category;
• Yew Chung Education Foundation has been the Gold winner in the International School category 11 times;
• Sun Hung Kai Properties Limited has won in the Property developer category for 16 years;
• Hong Yip Service Co., Ltd. and Kai Shing Management Services Company Limited have won the Property management company category;
• Caltex has been the Gold winner in the Petrol Station category for 20 years;
• Golden Phoenix has won in the Rice category for 17 consecutive years;
• Centaline Property Agent has been the winner in Real Estate/Property Agent since 2007;
• amp received Gold awards for 7 years;
• HKUSPACE has been the Platinum winner in Continuing Education Institute Category for 8 years;
• Wilson Parking has been the Platinum winner in Car Parking Category for 9 consecutive years and Link has won Gold awards in the same category for 6 consecutive years;
• Anthony Fong Tung Shing yet again won Most Trusted Television Host for News/Current Affairs and, similarly, Do Do Cheng claimed the Most Trusted Entertainment/Variety Presenter again.