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BCI debuts Solartech Indonesia 2025, Showcasing the Image of a Professional Solar cell Manufacturer

JAKARTA, Indonesia, April 28, 2025 /PRNewswire/ — From April 23 to 25, PT BINTAN CELLULAR INDONESIA (BCI), a leading solar cell manufacturer in Indonesia, took center stage at Solartech Indonesia 2025—the region’s largest solar energy exhibition held at Jakarta International Expo. Showcasing its cutting-edge technology, BCI attracted over 25,000 industry professionals and key stakeholders, solidifying its reputation as a pioneer in Southeast Asia’s renewable energy landscape.

1. Exhibition Scale & Impact

This year’s show kicked off at the Jakarta Convention and Exhibition Center, covering 30,000 square meters of exhibition space and attracting more than 800 exhibitors from 25 countries and over 25,000 professional visitors. BCI became one of the most popular Asian faces on the show floor by virtue of its differentiated technological routes.

2. BCI ‘s Technological Breakthrough

In the field of production and R&D, we focus on the innovation and expansion of photovoltaic cells, with continuous innovation capability and mature production system, which can realize the R&D and production of 210, 183.75 full series of photovoltaic cells, and we are committed to meeting the diversified needs of the market with a diversified product layout, and we are injecting impetus for the development of the photovoltaic industry through continuous optimization of process and technology iteration, showing our comprehensive strength and comprehensive layout in the field of photovoltaic cells. BCI is committed to meeting the diversified needs of the market with a diversified product layout.

It is noteworthy that BCI has revealed that its new generation of technology routes will be released soon.

3.Highlighted advantages of the industrial chain and significant synergies 

BCI has successfully built up a complete industrial system covering R&D, production and market expansion. Relying on more than 100 core patented technologies from its parent company, BCI’s annual production capacity has exceeded 7GW, and its products have reached an industry-leading level in terms of conversion efficiency and cost control. Meanwhile, BCI has launched two innovative energy storage systems for Southeast Asia, which is characterized by abundant light resources: the 6.2kW household storage off-grid system and the 215KWH small-scale industrial and commercial “light storage and charging integration” system. These two systems have received widespread attention from dealers and customers due to their outstanding advantages of high economic efficiency, fast payback, reliable quality and intelligent interconnection.

4. BCI ‘s Vision for Indonesia ‘s Solar Future

“Indonesia’s solar potential is immense, and BCI is committed to driving innovation that makes clean energy accessible and affordable,” said BCI’s CEO. “By combining local manufacturing expertise with global R&D capabilities, we aim to position Indonesia as a key player in the global solar supply chain.”

As Solartech Indonesia 2025 concluded, BCI reaffirmed its mission to lead Southeast Asia’s energy transition through technological excellence and sustainable partnerships.

BCI debuts Solartech Indonesia 2025, Showcasing the Image of a Professional Solar cell Manufacturer

JAKARTA, Indonesia, April 28, 2025 /PRNewswire/ — From April 23 to 25, PT BINTAN CELLULAR INDONESIA (BCI), a leading solar cell manufacturer in Indonesia, took center stage at Solartech Indonesia 2025—the region’s largest solar energy exhibition held at Jakarta International Expo. Showcasing its cutting-edge technology, BCI attracted over 25,000 industry professionals and key stakeholders, solidifying its reputation as a pioneer in Southeast Asia’s renewable energy landscape.


1. Exhibition Scale & Impact

This year’s show kicked off at the Jakarta Convention and Exhibition Center, covering 30,000 square meters of exhibition space and attracting more than 800 exhibitors from 25 countries and over 25,000 professional visitors. BCI became one of the most popular Asian faces on the show floor by virtue of its differentiated technological routes.

2. BCI‘s Technological Breakthrough

In the field of production and R&D, we focus on the innovation and expansion of photovoltaic cells, with continuous innovation capability and mature production system, which can realize the R&D and production of 210, 183.75 full series of photovoltaic cells, and we are committed to meeting the diversified needs of the market with a diversified product layout, and we are injecting impetus for the development of the photovoltaic industry through continuous optimization of process and technology iteration, showing our comprehensive strength and comprehensive layout in the field of photovoltaic cells. BCI is committed to meeting the diversified needs of the market with a diversified product layout.

It is noteworthy that BCI has revealed that its new generation of technology routes will be released soon.

3.Highlighted advantages of the industrial chain and significant synergies 

BCI has successfully built up a complete industrial system covering R&D, production and market expansion. Relying on more than 100 core patented technologies from its parent company, BCI’s annual production capacity has exceeded 7GW, and its products have reached an industry-leading level in terms of conversion efficiency and cost control. Meanwhile, BCI has launched two innovative energy storage systems for Southeast Asia, which is characterized by abundant light resources: the 6.2kW household storage off-grid system and the 215KWH small-scale industrial and commercial “light storage and charging integration” system. These two systems have received widespread attention from dealers and customers due to their outstanding advantages of high economic efficiency, fast payback, reliable quality and intelligent interconnection.

4. BCI‘s Vision for Indonesia‘s Solar Future

Indonesia’s solar potential is immense, and BCI is committed to driving innovation that makes clean energy accessible and affordable,” said BCI’s CEO. “By combining local manufacturing expertise with global R&D capabilities, we aim to position Indonesia as a key player in the global solar supply chain.”

As Solartech Indonesia 2025 concluded, BCI reaffirmed its mission to lead Southeast Asia’s energy transition through technological excellence and sustainable partnerships.

SUEZ commissions China’s largest industrial membrane-based seawater desalination plant for Wanhua Chemical’s Penglai Industrial Park to support industrial needs while conserving scarce water resources

YANTAI, China, April 28, 2025 /PRNewswire/ — A landmark seawater desalination plant, designed and built by SUEZ for Wanhua Chemical Group—one of the world’s top 20 chemical companies—has officially begun operations at Wanhua Chemical’s Penglai Industrial Park in Yantai, Shandong. Designed with a total capacity of 300,000 m3 per day to be delivered in three phases, this is the largest industrial membrane-based seawater desalination project planned in China to date. Officials from local government, and representatives from key partners—including Wanhua Chemical Group, China Railway Shanghai Engineering Group Co., Ltd., Beijing Shougang International Engineering Technology Co., Ltd., and SUEZ, gathered to mark this significant milestone in Sino-French cooperation in sustainable water solutions.

LIAO Zengtai, Chairman of Wanhua Chemical Group, said: “The completion of the Penglai seawater desalination project represents not only a firm step forward for Wanhua’s journey toward green and low-carbon industrial development, but also a significant milestone in the innovation and application of seawater desalination technology in China. Through our partnership with SUEZ, the project has achieved a world-leading standard by employing the advanced technology and the optimal process, thereby establishing a global benchmark for energy efficiency in the seawater desalination industry. As a leader in the chemical new materials industry, Wanhua will continue to partner with SUEZ to drive industry transformation and contribute to the global seawater desalination sector.”

Pierre PAULIAC, Co-CEO of SUEZ and Chief Operating Officer Water, said: “With nearly 60 years of experience in designing, building, and operating more than 260 desalination plants worldwide, SUEZ delivers tailored, high-performance solutions for municipal and industrial clients. The Penglai facility, constructed to the highest industrial standards, is a landmark project between SUEZ and Wanhua Chemical Group, building on our successful partnership since 2017. The commissioning of the first phase today sets a benchmark for seawater desalination in coastal regions across China. It stands as a powerful example of what is possible when innovation, ambition, and partnership come together, to address the urgent need for fresh water in coastal areas.”

WANG Jianying, Chairman of China Railway Shanghai Engineering Group Co., Ltd., said: “This marks the largest industrial membrane-based desalination project currently planned in China. With the shared mission to build it into a ‘lighthouse’ project, China Railway Shanghai Engineering Group has leveraged extensive resources, applied scientific planning, and maintained rigorous safety and quality management throughout the process. With the concerted efforts of the consortium partners, we achieved the high-quality delivery of the entire facility within 14 months, demonstrating our team’s unwavering commitment, resilience, and pursuit of the highest standards.”

WU Liyun, Chairman of Beijing Shougang International Engineering Technology Co., Ltd., said: “With nearly 800 projects for over 200 clients worldwide, this high-quality project exemplifies Shougang International Engineering’s commitment to technology-driven innovation, utilising BIM technology to integrate the entire lifecycle of the desalination plant. Today, together with our partners, Wanhua Chemical Group, SUEZ, and China Railway Shanghai Engineering Group—all are leading companies in their respective fields—we celebrate this fruitful international cooperation in sustainable water solutions. We look forward to contributing further to the sustainable development of global water resources.”

Setting a new benchmark for China’s industrial seawater desalination plant

As a global leader in membrane-based seawater desalination engineering, SUEZ brings international expertise and innovation to this plant. The Group deploys advanced reverse osmosis membrane technology to convert seawater into freshwater, supplying it as the primary industrial water source for Wanhua Chemical’s Penglai Industrial Park.

The facility employs low-carbon, energy-efficient, and environmentally responsible processes, achieving over 15% cost savings compared to conventional dual-membrane technologies[1]. With the full commissioning of first phase, it will produce 100,000 m³ of desalinated water daily, resulting in annual savings of over 36 million m³ of freshwater. Additionally, the facility features a highly advanced automation system, making it China’s first fully automated desalination plant.

Meeting industrial water needs and preserving resources

As part of its national water security strategy, China is broadening the large-scale application of seawater desalination. Shandong Province, for instance, faces acute water scarcity, with per capita water resources measured at less than one sixth of the national average. Leveraging its geographical advantages, Shandong has prioritised seawater desalination as a strategic, fast-developing industry.

This Penglai facility is a flagship initiative under China’s and Shandong Province’s seawater desalination strategies. Its signing during French President Emmanuel Macron’s state visit to China in April 2023—witnessed by senior officials from both countries—marks an important milestone in Sino-French cooperation on sustainable water solutions. By enhancing regional water resilience, the project helps ease local freshwater shortages while conserving scarce resources. It also sets a replicable model for water security in coastal areas and supports the climate change adaptation in the industrial sector.

SUEZ and its partners mark the commissioning of the seawater desalination plant at Wanhua Chemical’s Penglai Industrial Park.
SUEZ and its partners mark the commissioning of the seawater desalination plant at Wanhua Chemical’s Penglai Industrial Park.

[1] The “dual-membrane technologies” integrates UF and RO technologies for desalination.

About SUEZ:

Faced with growing environmental challenges, SUEZ has been delivering essential services that protect and improve our quality of life for more than 160 years. SUEZ provides its customers with innovative and resilient solutions for water and waste services. With 40 000 employees across 40 countries, the Group works with customers to create value over the full lifecycle of their assets and services, and to drive their low carbon transition. In 2024, SUEZ provided drinking water for 68 million people worldwide and sanitation services for 44 million people. The Group generated 8 TWh of energy from waste and wastewater. In 2024, SUEZ has generated revenues of 9.2 billion euros. For more information: www.suez.com/  Twitter @suez

In Asia, SUEZ’s journey began some 70 years ago, first in Southeast Asia before expanding to China 50 years ago. With 6,500+ employees across Asia, SUEZ has built over 600 water and wastewater treatment plants. Together with our local partners, we also provide water and waste recycling and recovery services to 25+ million people and 22 industrial parks across the region. SUEZ is recognized as one of the most influential companies in China and a service benchmark for leading Asia’s environmental industry. Today, SUEZ works with municipal and industrial customers in more than 30 major cities and regions across China, manages China’s first PPP water contract in Macao, operates one of Asia’s largest hazardous waste incineration facilities in Shanghai, and has invested over RMB 6 billion in Chongqing.

 

 

ESR to Launch the World’s First Magnetic Wireless Mouse on Kickstarter April 28

WILMINGTON, Del., April 28, 2025 /PRNewswire/ — ESR, the world’s No.1 brand in MagSafe accessories, launches its latest breakthrough—the ESR MagMouse Wireless Mouse—on Kickstarter starting April 28, 2025. MagMouse was unveiled at CES 2025, instantly capturing widespread attention and praise for its innovative design and outstanding performance.

Designed with modern mobility in mind, the MagMouse is the world’s first magnetically attachable mouse with a built-in fast-charging cable, engineered for people who work, study, and create on the go. By combining portability, functionality, and an innovative design, MagMouse embodies ESR’s mission “Tech Made Easier,” reimagining what a wireless mouse can be and how it can simplify working on the go.

Snap, Go and Charge Anywhere
Snap, Go and Charge Anywhere

Magnetic Portability for On-the-Go Users

The MagMouse redefines convenience by allowing users to simply attach the mouse to their laptop or tablet using a magnetic base with a reusable 3M adhesive. With a magnetic strength of 600 grams, the base firmly holds the lightweight 75-gram mouse in place, enabling hands-free carry. The retractable magnetic pins on the positioning base and the magnetic rings seamlessly lock into the embedded magnetic circle on the bottom of the mouse, ensuring double stability and impact resistance to prevent accidental detachment. It was designed for situations such as frequent meetings, coffee breaks, or classroom hops—short yet sometimes frequent moves where you often have a coffee or phone in one hand and a laptop and mouse in the other. In situations like these, MagMouse magnetically attaches to your laptop, freeing your hands.

Effortless Charging, Unmatched Convenience

In addition to its game-changing portability, the MagMouse features a built-in charging cable that stows away invisibly when not in use, meaning users never need to carry a separate cable. When it’s time to recharge, simply plug the built-in USB-C cable into your laptop for easy, on-the-go power—anytime, anywhere. Its 500 mAh rechargeable battery supports lightning-fast charging: just one minute provides up to four hours of use, while a full charge takes only 45 minutes and lasts for 160 hours.

Smarter Scroll and Feature-Rich

A four-way scroll wheel lets you move smoothly up and down through websites or documents, and tilt left or right to effortlessly navigate spreadsheets, timelines, or wide images – no more dragging or awkward side-scrolling. Its easy-to-grip design, back and forward navigation buttons, support prolonged use with ease. The MagMouse also delivers a premium user experience with:

  • Dual connectivity via 2.4 GHz and Bluetooth 5.0
  • Six adjustable DPI levels up to 4800
  • Compatibility with major operating systems including Windows, macOS, iPadOS, Android, Linux, and iOS.

Building on Success, Powered by Innovation

The Kickstarter campaign builds on the success of ESR’s previous crowdfunding triumph, the Geo Wallet with Find My, which launched on Kickstarter in 2024. That product attracted over 4,600 backers and earned the iF Design Award 2025 and the Best of Kickstarter title for its sleek design and powerful anti-theft capabilities.

“At ESR, we’re driven by a simple belief: the best tech doesn’t just do more—it makes your life easier,” said Tim Wu, CEO of ESR. “MagMouse is the result of listening to how people work and create on the move. By rethinking the form and function of the wireless mouse, we’ve built a solution that travels with you, powers up fast, and stays out of your way when you need your hands free. We’re excited to bring this innovation to life with our Kickstarter community.”

With MagMouse, ESR continues to expand the boundaries of user-centric tech design by leveraging its magnetic expertise to solve everyday problems. Whether commuting across town or moving between classrooms, the MagMouse is built to move effortlessly and reliably with any lifestyle.

The MagMouse officially launches on Kickstarter on April 28, with early backers gaining access to a Super Early Bird price of $24, which is a 32% discount on its original price of $36.

About ESR: Trusted for 16 Years

Founded in 2009, and now with a user base of over 123 million people worldwide, ESR is a leading brand of mobile accessories and the No. 1 brand for MagSafe accessories. From cases that do more than protect to wireless chargers that reimagine what’s possible with MagSafe, we’re on a mission to make tech easier to use. To stay updated on the latest news and product launches around ESR, please visit www.esrtech.com or follow ESR’s social media on X, Instagram, and Facebook.

 

MEXC Announces the Listing of MilkyWay (MILK) with 448,000 MILK and 50,000 USDT Prize Pool

VICTORIA, Seychelles, April 28, 2025 /PRNewswire/ — MEXC, a leading global cryptocurrency exchange, announces the upcoming listing of MilkyWay (MILK) on April 29, 2025 (UTC). To celebrate this significant addition to the exchange, MEXC is launching a special event with a prize pool of 448,000 MILK and 50,000 USDT for both new and existing users.

MEXC Announces the Listing of MilkyWay (MILK) with 448,000 MILK and 50,000 USDT Prize Pool
MEXC Announces the Listing of MilkyWay (MILK) with 448,000 MILK and 50,000 USDT Prize Pool

MilkyWay is a next-generation restaking protocol addressing security fragmentation across modular blockchains. As a liquid staking solution within the Celestia ecosystem and the leading restake protocol under Initia, it allows staked assets to secure multiple chains while improving capital efficiency through liquid staking (milkTIA) and AVS integration. It is currently integrated with over 10 DeFi protocols, including Osmosis, Levana, and Mars, offering users services such as trading, leverage, lending, and yield farming.MilkyWay’s TVL currently reaches $190 million.

$MILK is the governance token of the MilkyWay ecosystem. Holders can stake to support network security, vote on proposals, and earn rewards through staking, liquidity incentives, and ecosystem growth. 10% of the total supply is airdropped to Celestia TIA stakers as a tribute to early supporters.

To celebrate the listing, MEXC will launch an Airdrop+ event from April 28, 2025, 13:00 to May 8, 2025, 10:00 (UTC). The event includes the following benefits:

Benefit 1: Deposit and share 336,000 MILK (New user exclusive)
Benefit 2: Futures Challenge — Trade to share 50,000 USDT in Futures bonus (For all users)
Benefit 3: Invite new users and share 112,000 MILK (For all users)

The listing of MilkyWay (MILK) is just the latest example of MEXC’s dedication to bringing the most innovative and timely assets to its platform. According to the latest TokenInsight report, from November 1, 2024, to February 15, 2025, MEXC led the industry with an impressive 461 spot listings. During each bi-weekly period, MEXC maintained a high listing frequency, consistently ranking among the top six exchanges and demonstrating its ability to capture market trends quickly. To date, MEXC has listed more than 3,000 digital assets. MEXC will continue to maintain its industry-leading listing efficiency, innovate, and expand its offerings, ensuring users have access to the best opportunities in the ever-evolving crypto landscape.

For full event details and participation rules, visit here.

About MEXC

Founded in 2018, MEXC is committed to being “Your Easiest Way to Crypto.” Serving over 36 million users across 170+ countries, MEXC is known for its broad selection of trending tokens, everyday airdrop opportunities, and low trading fees. Our user-friendly platform is designed to support both new traders and experienced investors, offering secure and efficient access to digital assets. MEXC prioritizes simplicity and innovation, making crypto trading more accessible and rewarding.

MEXC Official Website  X Telegram |How to Sign Up on MEXC

Risk Disclaimer:

The information provided in this article regarding cryptocurrencies does not constitute investment advice. Given the highly volatile nature of the cryptocurrency market, investors are encouraged to carefully assess market fluctuations, the fundamentals of projects, and potential financial risks before making any trading decisions.

Complete Genomics, Velsera partner to integrate sequencing and analysis platforms

CHICAGO, April 28, 2025 /PRNewswire/ — Complete Genomics, a leading innovator in genomic sequencing announced a collaboration with Velsera, a leading global healthcare technology company, to deliver an end-to-end genetic testing solution that integrates DNBSEQ™ sequencing technology with Velsera’s Clinical Genomics Workspace (CGW) data analysis solution. 

The partnership, announced this week at the American Association for Cancer Research (AACR) Annual Meeting in Chicago, will accelerate and streamline the path from sample to clinical report, enabling faster, more accurate, and cost-efficient genetic testing for clinical oncology labs, assay developers for ultimately better patient care.

“This partnership enables clinical laboratories and assay developers to accelerate the path from raw sequencing data to actionable clinical insights,” said Lisa Weingartner, Head of Global Partnerships at Velsera. “By integrating variant interpretation, tertiary analysis, reporting, and decision support into a unified workflow, we are helping labs expand genomic testing with greater accuracy, consistency, and confidence.”

Velsera will offer plug-in workflows within the CGW to support streamlined implementation of standard off-the-shelf assays using post-secondary analysis and secondary analysis integration models. Complete Genomics will contribute a range of low- to high-throughput DNBSEQ genetic sequencing solutions lab automation platforms.

“Through our partnership with Velsera, Complete Genomics is expanding our ability to serve clinical laboratories with a truly end-to-end solution from sample to insight,” said Rob Tarbox, vice president of product and marketing at Complete Genomics. “By combining our advanced sequencing and lab automation with Velsera’s Clinical Genomics Workspace for data analysis and reporting, we’re empowering labs to deliver high-quality, actionable results with greater efficiency and confidence.”

About Complete Genomics

Complete Genomics is a pioneering life sciences company that provides novel, end to end DNA sequencing solutions. It has been at the forefront of high throughput cost-effective sequencing technology development since its inception in 2005. Our products have powered more than 10,900 publications across a wide array of applications. To learn more, visit www.completegenomics.com.

* For Research Use Only. Not for use in diagnostic procedures.

About Velsera

Velsera’s mission is to be the discovery, evidence generation, and clinical delivery platform for precision medicine. We help experts in clinical diagnostics and life sciences make better decisions about providing the right therapy to the right patients at the right time. Velsera was founded in 2023 as a result of the merger of Seven Bridges, PierianDx and UgenTec and operates in the US, Europe and Asia.

 

 

SINEXCEL Partners with Molecule Systems to Deliver Turnkey EMS and VPP Solutions for Commercial Energy Storage

AUSTIN, Texas, April 28, 2025 /PRNewswire/ — SINEXCEL (300693.SZ), a global pioneer in modular energy storage, EV charging and power quality solutions, today announced a strategic partnership with Molecule Systems to deliver an integrated Energy Management System (EMS) and Virtual Power Plant (VPP) platform for commercial and industrial (C&I) energy storage projects across North America.

SINEXCEL Partners with Molecule Systems to Deliver Turnkey EMS and VPP Solutions for Commercial Energy Storage
SINEXCEL Partners with Molecule Systems to Deliver Turnkey EMS and VPP Solutions for Commercial Energy Storage

This collaboration pairs Molecule’s MosFusion EMS with SINEXCEL’s industry-leading commercial battery energy storage inverters, providing project developers and system integrators with a streamlined, plug-and-play solution for energy management, site control, and grid services participation. The integrated platform is designed to accelerate deployment timelines, optimize behind-the-meter operations, and unlock participation in front-of-the-meter programs such as demand response, resource adequacy, and dynamic pricing.

“SINEXCEL is committed to advancing reliable, high-performance energy storage solutions that drive customer value,” said Henry Cheung, General Manager of SINEXCEL’s Energy Storage & Microgrid Business Unit. “By integrating Molecule Systems’ advanced energy management system (EMS) and virtual power plant (VPP) capabilities with our hardware platform, we’re giving our partners a competitive advantage—delivering turnkey systems that combine best-in-class hardware with real-time energy optimization and grid services access. This partnership simplifies projects, reduces project risk, and maximizes ROI.”

As a market leader in small to mid-sized C&I storage, SINEXCEL’s products are widely adopted for their reliability and performance. With the addition of Molecule’s EMS, SINEXCEL’s systems now offer seamless orchestration of batteries, HVAC, EV chargers, and other DERs through Molecule’s advanced, intelligent, and highly secure edge-based software architecture. This enables project developers to offer comprehensive site-level optimization for peak shaving, resiliency, and flexible load management, while expanding revenue streams through VPP participation.

For SINEXCEL’s system integrators, the partnership eliminates the need to source or develop an EMS solution or require project developers to integrate with third-party EMS providers. With direct access to Molecule’s scalable EMS and VPP platform, integrators can ensure their product offerings deliver more valuable, reliable, and differentiated energy storage solutions at scale.

“The Molecule-SINEXCEL solution gives developers and integrators an edge by combining proven hardware with intelligent software and VPP market access,” said Adam Boucher, CEO of Molecule Systems. “This partnership ensures that every project delivers higher economic value while simplifying project deployment and long-term operations.”

The joint solution is available now, providing a complete package for commercial energy users, utilities, and aggregators seeking to optimize distributed energy resources.

For more information on SINEXCEL’s energy storage systems, visit www.sinexcel.us.

For more information on Molecule Systems’ EMS and VPP solutions, visit www.moleculesystems.com or contact info@moleculesystems.com.

About Molecule Systems

Molecule Systems unites real-time edge control and grid-scale orchestration to accelerate distributed energy projects. Our hybrid EMS and VPP platform simplifies DER integration for OEMs, system integrators, and developers, while enabling aggregators and utilities to unlock flexible load at scale. We help partners deploy faster, scale revenue, and future-proof service offerings.

About SINEXCEL

Founded in 2007, SINEXCEL is a pioneer in energy storage, EV charging and power quality solutions. With 12 GW of installed storage, 140,000 EV chargers and nearly 20 million amperes of AHF deployed, SINEXCEL partners with industry leaders like EVE Energy and Schneider Electric to empower energy freedom.

Media Contact:
adam@moleculesystems.com
melody_yu@sinexcel.com 

Vietnam’s Home Appliance Giant Sunhouse Eyes Global Growth with $120M in Exports

HANOI, Vietnam, April 28, 2025 /PRNewswire/ — With cutting-edge technology, a broad product portfolio, and internationally certified production, leading Vietnamese manufacturer Sunhouse made a strong impression at the Canton Fair, Asia’s largest trade and export exhibition. The event, held from April 23-27 in China, drew thousands of manufacturers and suppliers from 210 countries and territories.

Putting Vietnam on the global OEM map

Alongside tens of thousands of enterprises across more than 16 major industries, Vietnamese household appliance manufacturer Sunhouse made a strong impression at the Canton Fair in China, held from April 23 to 27. Attracting visitors from over 210 countries, the company’s “Made in Vietnam” exhibition booth drew thousands of international business representatives, importers, and wholesalers.

As Asia’s largest and most historic trade fair, Canton Fair is the go-to destination for global corporations seeking to forge international partnerships and expand their business networks. The event hosts retail giants such as Walmart, Target, Carrefour, Tesco, and Metro, as well as industrial leaders like Caterpillar.

Showcasing its OEM strengths, advanced technology, and R&D expertise, Sunhouse affirmed its ambition to position Vietnam as a competitive force in the global manufacturing arena. With a diverse lineup of internationally certified, health-focused appliances, the company demonstrated alignment with cutting-edge trends and shifting market needs.

Sunhouse representative took photos with partners visiting the booth at the Canton Fair exhibition
Sunhouse representative took photos with partners visiting the booth at the Canton Fair exhibition

Sunhouse also reaffirmed its readiness to collaborate with international partners, backed by its high-tech manufacturing ecosystem and proven product quality that meets international benchmarks.

“After decades of focused investment in R&D and building a modern, synchronized factory network, Sunhouse has earned the trust of major global partners,” said Tung Le, Chief Strategy Officer of Sunhouse Group. 

“Our goal is to become a reliable global OEM manufacturer, offering products that meet international standards at competitive prices. More importantly, we aim to show that Vietnam is not just a source of low-cost labor, but a strategic manufacturing hub and trusted OEM destination, capable of both high-quality production and technological R&D.”

Sunhouse’s “three pillars” strategy: Driving global ambition

Sunhouse, a leading Southeast Asian home appliance brand and manufacturer, is emerging as a key player in the global OEM market. Backed by 25 years of growth, it is scaling internationally through strengths in manufacturing, exports, and strategic partnerships. With clients like Amazon, Alibaba, Coppel, Newsan, Tospo… Sunhouse has earned global credibility. 

While dominating its home market with over 20 million consumers, the brand now exports to 20 countries, including the U.S., Canada, Mexico, Japan, South Korea, and across Europe and Southeast Asia. The Vietnamese giant aims to achieve an export value of USD 120 million by 2025, expanding its global presence and building strategic partnerships worldwide.

Innovation as the first pillar

At the core of Sunhouse’s product development is a deep research and development (R&D) capability, focused on health-conscious, durable, and user-friendly solutions. R&D enables it to create appliances that promote well-being while meeting the evolving needs of global consumers.

Manufacturing at scale

Sunhouse owns a system of 10 modern factories.
Sunhouse owns a system of 10 modern factories.

The second pillar is Sunhouse’s expansive manufacturing ecosystem, comprising 10 factories across 100,000 square meters, equipped with advanced automation and robotics. This infrastructure supports annual output exceeding 80 million units, ensuring consistent quality and scalable production for both domestic and global markets. Exporting over 13 million products each year, including non-stick pans, air fryers, and LED lights, Sunhouse is steadily growing its presence in key regions such as the U.S., Japan, Mexico, and South Korea.

Technology as the growth engine

Technology forms the third strategic pillar. Sunhouse has invested in cutting-edge systems such as automated painting, impact bonding for stainless steel, and full induction pressing to enhance performance and competitiveness. Recent expansion includes facilities for PCBs, air fryers, LED lighting, and water purifiers. 

A standout is the Sunhouse Technologies factory, built to tier-one supplier standards for global electronics giants like LG and Samsung. Equipped with 10 SMT lines imported from Korea, it delivers 2 million components monthly, solidifying Sunhouse’s role as a tech-driven OEM partner.

Breaking beyond its achievements in home appliances and domestic manufacturing, 2025 fuels the next phase of Sunhouse’s global expansion. Its strategy to scale up production, invest in advanced technology, and strengthen R&D reflects the commitment of this 25-year brand to becoming a trusted manufacturer and a leading OEM partner on the world stage.

SUNHOUSE GROUP – VIETNAM’S LEADING MANUFACTURER 

Contacts: 

Head Of International Sales: Vu Kim Tuan (Alex)

Email: overseas.sales@sunhouse.com.vn 

Phone/Whatsapp: +84 98 468 5910