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EasySMX Launches S10 Lite: The Top Budget Switch 2 Controller with Native Support & 9-Axis Precision


COLORADO, USA- Media OutReach Newswire – 27 January 2026 – EasySMX officially unveils the S10 Lite, the definitive “Top Switch 2 Controller at $40.” Designed as the essential “Player 2” or travel companion, it brings pro-level reliability to budget-conscious gamers without the premium price tag.

The S-Series Ecosystem: A Solution for Switch Gamer
EasySMX now offers a clear two-tier solution for the Switch 2 ecosystem:

  • The Advanced S10 ($59.99): The powerhouse for enthusiasts, featuring TMR Sticks and ALPS HD Rumble, and Switch 2 Compatibility.
  • The Essential S10 Lite ($39.99): The perfect “Player 2” or travel controller. It retains pro-level essentials—Hall Effect Sticks, 9-Axis Motion Control, and Native Wireless Protocol—without the premium price tag.

“Our users needed a solid, drift-free backup controller for friends and family that didn’t cost a fortune,” said Kiin, User Research Specialist at EasySMX. “The S10 Lite is our answer—high performance without the compromise of cheap knockoffs.

This native integration delivers three breakthrough features:

  • One-Touch Instant Wake-Up: Eliminate the need to manually power on the console from the dock. A single press of the Home button on the S10 Lite wakes the Switch 2 remotely via native signal commands—a rarity in budget alternatives.
  • Dedicated C-Button Voice Chat: As multiplayer gaming evolves, the S10 Lite features a native C-Button. This allows for instant, seamless team communication without complex third-party apps or wired setups.
  • System-Level Button Remapping: Unlike competitors that require external phone apps to adjust settings, the S10 Lite allows users to map its 2 back buttons directly within the Switch 2 system interface. It offers a completely friction-free, “official” customization experience.

Essential S-Series Performance

  • Hall Effect & Glide™ Tech: Equipped with magnetic sensors and a proprietary low-friction structure, the sticks are immune to “stick drift,” ensuring long-term durability.
  • 9-Axis Motion Control: Surpassing the standard 6-axis gyro, the S10 Lite’s 9-axis system actively corrects spatial drift, providing the stability needed for motion-heavy titles like Splatoon or Zelda.

Pricing & Availability
The EasySMX S10 Lite is available now for pre-order.

Hashtag: #EasySMX

The issuer is solely responsible for the content of this announcement.

About EasySMX

With over 9 years of expertise, EasySMX operates its own R&D and Manufacturing Centers to deliver top-tier gaming peripherals to a global audience.

Lao Food Festival 2026 Showcases the Flavors of Laos at Chao Anouvong Park

The festival highlights the role of women in Lao cuisine and promoting local ingredients. (Picture by Lao Brewery Company )

On 26 to 30 January, the 21st Lao Food Festival celebrates the richness of Lao cuisine at Chao Anouvong Park under the theme “Discover Laos Through Its Taste.” 

One of the country’s most anticipated cultural events, the festival brings together more than 180 shops featuring regional specialties, local products, and traditional culinary practices from across Laos. 

Visitors can experience the diversity of Lao food, local agricultural products, handicrafts, and community brands from north to south while enjoying the lively atmosphere along the Mekong River.

Lao Brewery Company (LBC) continues its long-standing role as a main strategic partner, sponsoring this year’s festival and reaffirming its commitment to Lao food culture and local communities. LBC’s flagship drink, deeply rooted in Lao dining culture, complements a wide range of dishes and enhances the shared experience around the table, making it a central feature of the festival.

The festival highlights the role of women in Lao cuisine, promoting local ingredients, and encouraging new businesses, making it a celebration of national and cultural identity.

Yili Retains Position in World’s 500 Most Valuable Brands

DAVOS, Switzerland, Jan. 27, 2026 /PRNewswire/ — On January 20, 2026, the Brand Finance Global 500 2026 was released in Davos, Switzerland. Yili Group, Asia’s leading dairy producer, secured the third spot among global food brands with a brand value of USD14.5 billion.

Yili Retains Position in World’s 500 Most Valuable Brands
Yili Retains Position in World’s 500 Most Valuable Brands

By continuously optimizing its supply chain management, diversifying its product portfolio, and deepening collaborations with micro, small, and medium-sized enterprises, Yili attracted a vast number of new consumers, driving a significant 29.2% increase in brand value, the fastest growth in the food sector.

In recent years, Yili has pursued international growth by adhering to the principle of “global mindsets, local operations”. Globally, Yili continuously optimizes the allocation of its production capacity and the setup of supply chains. In terms of resources, it sources premium raw materials worldwide to underpin high-quality products. On the innovation front, it taps into global cutting-edge R&D resources to turn technological advantages into lasting product competitiveness. In the marketplace, Yili continuously enhances its overseas market penetration and brand recognition by leveraging localized operations and coordinating global channels to swiftly respond to diverse consumer demands.

To date, Yili has established 15 R&D and innovation centers and 81 production bases worldwide. Its diverse products, including liquid milk, milk powder, yogurt, cheese, and ice cream, are sold in more than 60 countries and regions, reflecting the brand’s growing global influence.

Brand Finance is a world-renowned independent consultancy in brand valuation and strategy. Its Brand Finance Global 500 2026, based on systematic research and evaluation across 193 countries and regions, is released annually during the World Economic Forum in Davos. The report is recognized for its extensive international influence and credibility.

TÜV Rheinland Awards Zero Waste to Landfill Management System Certificate to 15 SHEIN Sites

HONG KONG, Jan. 27, 2026 /PRNewswire/ — Recently, TÜV Rheinland Greater China, an international independent third-party testing, inspection and certification organization, awarded the Zero Waste to Landfill (ZWTL) Management System Certificate to SHEIN. Representatives from both parties attended the certificate presentation ceremony, including Lucas Liu Warehousing Operations Director of SHEIN and Vincent Chen, General Manager of Customized Solutions and Corporate Sustainability Services, TÜV Rheinland Greater China.

TÜV Rheinland Awards Zero Waste to Landfill Management System Certificate to 15 SHEIN Sites
TÜV Rheinland Awards Zero Waste to Landfill Management System Certificate to 15 SHEIN Sites

Against the backdrop of global sustainable development, zero waste to landfill has become an important topic for enterprises to fulfill environmental responsibilities and promote green transformation. An increasing number of organizations are setting waste reduction and zero landfill as key sustainability objectives. The assessment covered SHEIN’s implementation of waste management measures across the waste life cycle, including source reduction, reuse and recycling.

The Zero Waste to Landfill Management System evaluates an organization’s waste management performance from two dimensions: management processes and quantitative performance indicators. Based on an existing ISO 14001 Environmental Management System, enterprises can further optimize waste management modules and promote the development of “zero-waste Unit.” This approach may support cost optimization while enhancing ESG (Environmental, Social and Governance) performance and long-term sustainability competitiveness.

During this project, TÜV Rheinland conducted an assessment through a combination of document review, personnel interviews and on-site inspections, covering 15 sites operated by SHEIN. The assessment focused on verifying the adequacy, conformity and effectiveness of the management system implementation, reviewing the completeness and accuracy of waste data, and calculating the waste diversion rate. Following a comprehensive evaluation, all 15 sites were meeting the requirements of the Zero Waste to Landfill Management System under a group assessment approach.

Lucas Liu stated “Sustainability is one of SHEIN’s core strategic priorities. As the global fashion industry accelerates toward sustainable development, waste and pollution reduction, the low-carbon and intelligent upgrading of supply chains has become both an industry consensus and a source of core competitiveness. As a global online retailer of fashion and lifestyle products, SHEIN has achieved notable improvements in energy efficiency and carbon reduction across key hubs such as warehousing and logistics. This certification represents professional recognition of our sustainability practices. Going forward, we look forward to further deepening cooperation with TÜV Rheinland to jointly explore innovative pathways for sustainable development in the fashion industry.”

Vincent Chen commented:
“This certification reflects the outcome of the assessment conducted in accordance with the Zero Waste to Landfill Management System requirements. TÜV Rheinland is committed to supporting green transformation across industries and has developed the Zero Waste to Landfill Management System to provide enterprises with a scientific, rigorous and practical framework. In the future, TÜV Rheinland will continue to work closely with more enterprises to promote carbon reduction through improved waste management and advance resource recovery, supporting enterprises in improving waste management practices in line with pollution reduction and carbon mitigation objectives.”

The Zero Waste to Landfill Management System developed by TÜV Rheinland in alignment with China’s national ‘Zero-Waste City’ initiative, follows a management system framework and the PDCA (Plan-Do-Check-Act) methodology. To date, more than 80 factories across industries including beverages, food, pharmaceuticals, sportswear, electronics, automotive and home appliances have successfully completed this assessment.

LCK Goes Overseas for the First Time

2026 LCK Cup Finals in Hong Kong presented by CGA to Stage Historic Showdown in the City

Kai Tak Sports Park Set to Become the Global Esports Focal Point

HONG KONG, Jan. 27, 2026 /PRNewswire/ — The League of Legends Champions Korea (LCK), one of the world’s premier esports leagues, is set to reach a historic milestone. The 2026 LCK Cup Finals in Hong Kong SAR presented by CGA will be staged outside Korea for the first time, marking the Finals’ first overseas edition. The event will take place from 28 February to 1 March 2026 at Kai Tak Arena, Kai Tak Sports Park, and has been recognized as a “M” Mark major sports event in Hong Kong, it marks the arrival of a world‑class esports spectacle in Hong Kong.

Jointly presented by Cyber Games Arena (CGA) and the LCK organizer, the event represents a milestone in bringing top-tier League of Legends competition to fans outside Korea. Held over two consecutive days, the Finals are expected to attract more than 10,000 spectators per day, turning Kai Tak Sports Park into a major focal point for esports fans around the world.

LCK: Widely Recognised as the Highest-Level Professional League of Legends Competition

The LCK has long been regarded as one of the strongest and most competitive professional League of Legends leagues globally. It brings together the world’s top teams and legendary players and has been a dominant force on the international stage for many years. Teams from the LCK consistently occupy leading positions in the Global Power Rankings, including powerhouse organisations such as T1 and Gen.G, whose competitive standard is widely considered the benchmark of excellence.

Among its players is Faker, the first inductee into the Hall of Leagues, the first six‑time champion in League of Legends esports history, and the player who led his team to three consecutive World Championship titles. Other world‑class stars such as Gumayusi, ShowMaker, Bdd, and Chovy all compete in the LCK. The top three teams from LCK Cup 2026 will advance to Hong Kong to contest the Finals, delivering a series of dream matchups for local and international fans.

The 2026 LCK Cup Finals in Hong Kong presented by CGA will bring the most decisive stage of the tournament to Hong Kong:

  • 28 February (Saturday): Loser Finals
  • 1 March (Sunday): Finals
  • Match Start Time: 16:00
  • Venue: Kai Tak Arena

Each match day will feature one high‑intensity best‑of‑five (Bo5) series, will directly determine which teams qualify for the next tier of international competition. The top two teams emerging from the Hong Kong Finals will earn the right to represent the LCK at the world‑class international tournament First Stand Tournament (League of Legends Global Vanguard Tournament). As such, the Hong Kong stop is not only a championship showdown, but also a pivotal gateway to the global stage.

World-Class Venue for World-Class Competition

The tournament will be hosted at the recently completed Kai Tak Sports Park, providing spectators with the opportunity to witness the world’s top League of Legends teams compete at the highest level in a world‑class indoor arena. The intense on‑site atmosphere and live viewing experience will offer fans a level of immersion and excitement that simply cannot be replicated through online broadcasts.

Festival Zone with Free Admission. An Esports Carnival for the Entire Community

In addition to the main event, the Organizing Committee will establish a Festival Zone within the shopping mall and event venue during the competition period. The Festival Zone will be open to the public free of charge, inviting residents and visitors across Hong Kong to experience the dynamic atmosphere of the 2026 LCK Cup Finals in Hong Kong presented by CGA.

The LCK Festival Zone serves as the official fan engagement initiative held annually alongside the LCK Finals and is recognized as one of the most anticipated experiential components of the tournament. The 2026 edition will feature a comprehensive array of interactive activations, including team presentation booths, official and limited-edition merchandise outlets, designated photo and check-in areas, a Cheer Wall for fan messages, cosplayer appearances, and sponsor-led brand experience zones. Through this diverse and immersive offering, the Festival Zone aims to enhance audience engagement, strengthen community connection, and further reinforce Hong Kong’s position as a premier destination for international esports events.

LCK 2026 Festival Zone – Pop-Up Store

  • Dates: 14 February – 1 March 2026
  • Location: MCP CENTRAL, Metro City Plaza Phase 2 – L2 Atrium Footbridge
  • Pop-Up Store Highlights: 
    • Official and limited-edition merchandise sales
    • Themed photo and check‑in areas

LCK 2026 Festival Zone (Kai Tak Arena)

  • Dates: 28 February and 1 March 2026
  • Location: Kai Tak Arena
  • Festival Zone Highlights: 
    • Team booths
    • Official and limited-edition merchandise sales
    • Themed photo and check‑in areas
    • Cheer Wall for fan messages
    • Cosplayer meet‑ups and activities
    • Interactive experience zones hosted by sponsoring brands

The Festival Zone will be open before and during the competition days, featuring a wide variety of interactive experiences. Even those who are not regular esports viewers will be able to participate through these diverse activities and share in the excitement of a world‑class esports event together with esports fans and members of the public from all walks of life.

Tickets to Go on Sale – Global Esports Community on High Alert

Following the official announcement of the event, a significant surge in ticket demand is expected. The ticketing information is as follows:

Ticketing Information:

  • Ticketing Platform: HK Ticketing (https://hkt.hkticketing.com/hant/#/news/detail/0/25)
  • On-Sale Dates: 
    • PAYKOOL Priority Sale: 29 January, 10:00 a.m. – 8:00 p.m.
    • Public Sale via HK Ticketing: From 30 January, starting 10:00 a.m.
  • Ticket Prices: HK$1,688 / HK$1,388 / HK$1,188 / HK$888 / HK$688 / HK$488
  • Travel package platform : Trip.com
  • Official Merchandises pre-orderhttps://lckmerch.cga.gg/

About the Event

The 2026 LCK Cup Finals in Hong Kong presented by CGA is proud to be recognised as an “M”Mark event, supporting the enhancement of Hong Kong’s status as a centre for major international sports events. The “M”Mark awarded by the Major Sports Events Committee signifies major sports events that are exciting, world‑class and highly engaging.

  • Event Name: 2026 LCK Cup Finals in Hong Kong presented by CGA
  • Dates: 28 February – 1 March 2026 (Saturday and Sunday)
  • Time: Matches start at 16:00
  • Venue: Kai Tak Arena

Tournament Format:

  • 28 February (Saturday): Loser Finals
  • 1 March (Sunday): Finals

Ticketing Information:

Other information for downloading: https://tinyurl.com/LCK2026HK 

Blue Planet Environmental Solutions Signs Strategic MoU with Majees Technical Services in Oman, Marking Entry into the Sultanate and Strengthening GCC Expansion

ABU DHABI, UAE, Jan. 27, 2026 /PRNewswire/ — Blue Planet Environmental Solutions, a Singapore headquartered sustainability and circular economy company, has achieved a major milestone in its Middle East growth strategy with the signing of a representative agreement and strategic Memorandum of Understanding with Majees Technical Services LLC, Oman. The collaboration coincided with Blue Planet’s active participation at the World Future Energy Summit 2026, held from 13 to 15 January 2026 at ADNEC, Abu Dhabi.

Blue Planet leadership at the Majees MoU signing and WFES 2026.
Blue Planet leadership at the Majees MoU signing and WFES 2026.

The agreement formally marks Blue Planet’s entry into Oman and establishes a long term partnership to jointly pursue opportunities across integrated waste management, landfill mining and remediation, tank cleaning, resource recovery, biogas solutions, and waste to value infrastructure. While the initial focus will remain on Oman, the partnership is structured to enable future expansion across other GCC markets. The collaboration brings together Blue Planet’s technology driven, IP based environmental solutions with Majees’ strong regional execution capabilities, institutional relationships, and deep local presence.

This partnership represents a significant step in Blue Planet’s strategy to deliver execution ready, locally anchored sustainability solutions aligned with national priorities across the region, including landfill diversion, circular economy adoption, and climate resilience goals.

Blue Planet’s participation at the World Future Energy Summit 2026 further reinforced its growing role in shaping regional and global conversations on circular economy implementation, climate aligned infrastructure, and large scale legacy waste remediation. Recognised as one of the world’s leading sustainability platforms, the Summit convenes policymakers, government authorities, infrastructure developers, technology providers, and investors to accelerate practical solutions for the energy transition and environmental sustainability.

As part of the Circular Economy Conference at the Summit, Blue Planet led a dedicated industry workshop on landfill mining and landfill remediation, hosted by Tadweer and attended by leading sector experts. The session highlighted structured remediation approaches, emissions reduction pathways, resource recovery potential, and sustainable land reuse, supported by global case studies and implementation frameworks.

During the Summit, Blue Planet engaged extensively with government bodies, municipal authorities, infrastructure developers, and waste management stakeholders, exploring how circular economy principles can be translated into scalable and bankable projects that deliver measurable environmental and economic impact.

Commenting on the milestone, Prashant Singh, Co Founder and Chief Executive Officer of Blue Planet Environmental Solutions, said:

“The signing of this MoU with Majees Technical Services marks an important milestone in Blue Planet’s GCC journey. Strong regional partnerships are essential to delivering execution ready and locally relevant environmental solutions at scale. The World Future Energy Summit provides a powerful platform to bring policymakers, industry leaders, and practitioners together around shared sustainability priorities and to move from ambition to implementation. Through this collaboration, we are well positioned to contribute meaningfully to the region’s circular economy and climate objectives with solutions that create long term value.”

Blue Planet continues to expand its portfolio of technology enabled environmental services, with a strong focus on landfill reclamation, waste valorisation, recycling, and bio energy solutions. Through strategic partnerships and participation in leading global sustainability forums, the company remains committed to advancing practical pathways toward resource efficiency and Zero Waste to Landfill outcomes across the GCC and beyond.

About Blue Planet Environmental Solutions

Founded in 2017, Blue Planet Environmental Solutions is a Singapore-headquartered sustainability company pioneering regional impact through technology-driven, IP-based, end-to-end waste management and circular economy solutions. Operating across Southeast Asia, India, the UK, New Zealand, and the Middle East, Blue Planet’s capabilities span landfill mining and remediation, hazardous and e-waste recycling, biogas and bio-energy solutions, and resource recovery. The company’s mission is to create scalable circular ecosystems that extract higher value from waste, reduce environmental footprints, and enable a resource-efficient economy, advancing its vision of Zero Waste to Landfill.

www.blueplanet.asia

About Majees Technical Services LLC

Majees is a leading Oman based EPC Company offering turnkey solutions across oil and gas, energy, fire, security, and telecom, as well as flare systems manufacturing.

www.majeestech.com 

EPG Completes Nearly US$100 Million Series B Financing, Bolsters Global Data Center Delivery Capabilities

SINGAPORE, Jan. 27, 2026 /PRNewswire/ — EPG recently completed its Series B financing, raising nearly US$100 million. The round was co-led by international investment firms Forebright and Silicon Peak, with participation from GL Ventures, NRL Capital, YF Capital, and Rockets Capital. In 2025, EPG also completed its Series A and A+ rounds, raising tens of millions of U.S. dollars from investors including Eastern Bell VC, laying a solid foundation for its next phase of growth.

Founded in 2004 by a team with over two decades of industry experience, EPG is a modular data center solution provider specializing in factory-prefabricated integration of power, IT, and cooling systems. Proceeds from the Series B financing will support capacity expansion, working capital, and global growth, strengthening EPG’s ability to deliver large-scale, high-power-density AI data centers globally.

The global data center industry is facing growing efficiency challenges, particularly in overseas markets such as Southeast Asia and Europe, where weak local supply chains and shortages of skilled labor lead to long construction cycles and higher costs. At the same time, AI-driven workloads are increasing requirements for delivery speed, power density, and thermal efficiency, pushing traditional construction models to their limits.

Against this backdrop, EPG addresses these challenges through modular, factory-prefabricated data center solutions. Its MDC approach shifts the majority of construction activities to the factory, where modules are assembled and tested before rapid on-site installation and commissioning. Backed by manufacturing hubs in Johor Bahru and Shanghai, end-to-end global delivery teams, and in-house technologies such as cold-plate liquid cooling systems achieving PUE below 1.3 and self-developed diesel generator sets, EPG enables faster, more reliable, and cost-efficient data center deployment across international markets.

Alick Wan, Founder, Chairman and CEO of EPG, said: “This Series B financing reflects strong confidence from leading global investors. Looking ahead, we will continue to invest in R&D, manufacturing, and global delivery capabilities to support fast, reliable data center deployment for customers worldwide.”

For more information, visit www.epg-module.com or contact communications@epg-module.com

About EPG

EPG is a Singapore-headquartered provider of modular and prefabricated data center infrastructure, powered by dual R&D centers in Singapore and Shanghai and advanced manufacturing hubs in Malaysia and China. With over 20 years of engineering expertise, EPG delivers innovative and sustainable solutions for hyperscale, cloud, and enterprise deployments across APAC, EMEA, the Americas, and other global markets.

Acker Embarks on New Era Across Europe & Asia with the Launch of Acker Wine Merchant in Singapore

Serving Singapore and beyond, Acker Wine Merchant provides collectors access to exclusive releases, private tastings, and unparalleled service through a dedicated international platform.

SINGAPORE, Jan. 27, 2026 /PRNewswire/ — Acker, the world’s largest fine wine auction house and America’s oldest wine merchant, has strengthened its international retail presence with dedicated sale hubs across Hong Kong, London, Japan, South Korean, Mainland China and now Singapore.

Acker
Acker

The company proudly unveils Acker Wine Merchant, bringing collectors in Singapore and beyond high-touch access to the world’s finest wines, supported by more than US$20 million of carefully curated stock. The platform offers tailored guidance to help collectors build and refine their cellars with confidence, while providing a single destination for exclusive releases, private tastings, and personalized service.

“We are launching a truly global service built on our legacy of excellence and deeply personal approach to client relationships,” said Irvin Goldman, Acker’s Global CEO and Co-owner.  “By uniting our expertise in London, Hong Kong and the US, we are uniquely positioned to serve the next generation of collectors across the world’s most dynamic markets.”

A Global Service for the Discerning Collector

Acker Wine Merchant offers a complete suite of services for private clients and retail collectors, entirely separate from Acker’s auction activities. With this launch, Acker reinforces its identity as the definitive leader in fine wine, committed to quality, authenticity and unparalleled client service on a global scale.

Clients will benefit from dedicated Wine Merchant Specialists providing a fully personalised, retail-only experience with curated selections of rare vintages and regional specialties. This is complemented by tailored advisory services surrounding acquisition, collection building and investment, and supported by a continued focus on sustainability and innovation through partnerships withleading producers.

Positioned as a true global wine merchant, the division will leverage a US$20 million fine wine inventory, enhanced storage capabilities for long-term investment and retail consignments, and significant capital availability for immediate buyouts. The client experience will be supported through a dedicated international website, a revamped e-commerce platform, and a calendar of exclusive events including tastings, masterclasses, and private dinners in London, Europe and Asia.

A New Era for Fine Wine Enthusiasts 

Drawing on Acker’s long-standing reputation for sourcing some of the rarest and most sought-after bottles, Acker Wine Merchant sets a new benchmark for fine wine retail and private client services in the region. The exceptional selection spans legendary Burgundy estates and cult producers, offering collectors access to wines celebrated for their rarity, provenance and investment-grade stature.

  • Portfolio highlights include some of Burgundy’s most tightly held and historically significant estates, such as Domaine de la Romanée-Conti, Domaine Leroy, Coche-Dury, Domaine René Engel, Georges Roumier, and Jacky Truchot.

With its Singapore debut, Acker Wine Merchant offers discerning collectors a gateway to the world’s most prestigious labels, bolstered impeccable sourcing and centuries of expertise.

For full selection and more information: https://hk.ackerwines.com/wine-merchant/

About Acker Wines

Founded in 1820, Acker is America’s oldest wine merchant and the leading fine and rare wine auction house globally. Now in its third century, the company serves collectors worldwide through its full suite of fine wine services, including retail sourcing, auctions, cellar management and appraisals, investment advisement, bespoke events and tastings, wine excursions, and a world-class wine club. With a global platform spanning the United States, Europe, and Asia, Acker brings these capabilities together as The World’s Destination for Fine & Rare Wine™.