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Laos Touted as Cheapest Country to Visit in 2023 by American Publisher

Laos Listed as Cheapest Country to Visit in 2023
A man waving the Lao flag on the peak of Nam Xay Viewpoint in Vang Vieng. (photo: Champa Meuang Lao)

Kiplinger, a Washington, D.C.-based publisher of business forecasts and personal finance advice, ranked Laos first in a list of 10 cheapest countries to visit in 2023.

Sennheiser and Lumens Unite to Deliver True Meeting Equity

HONG KONG SAR – Media OutReach – 22 February 2023 – Sennheiser, the first choice for advanced audio technology that makes collaboration and learning easier, is pleased to announce its cooperation with Lumens® Digital Optics Inc. for the integration of its TeamConnect Ceiling 2 (TCC 2) microphone with Lumens’ USB PTZ cameras. The combined solution is set to deliver a leap forward in hybrid meetings, with remote delegates and satellite offices benefitting from a greatly enhanced experience.

Sennheiser & Lumens partnership.jpg

The explosion in unified communications and video conferencing over the past three years has transformed the way teams connect. However, despite improvements in screen sharing, microphones and video capture technology, virtual guests still often feel disengaged from the physical meeting room.

Now, Lumens’ CamConnect software synchronizes with Sennheiser’s TCC 2’s patented automatic dynamic beamforming technology to enable the in-room PTZ camera to track the position of the live presenter. This means that remote delegates can immediately identify and engage with the speaker, rather than watch a wide-angle view of the entire room.

“We are very pleased that Lumens has added support for our TeamConnect Ceiling 2 microphone to their innovative CamConnect software,” said Charlie Jones, Global Alliance & Partnership Manager, Business Communication, Sennheiser. “It’s incredibly important for meeting attendees to have the ability to easily follow the conversation they are hearing through our best-in-class ceiling microphones like the TCC 2. When you combine the TCC 2’s dynamic beamforming technology with Lumens USB PTZ cameras you create a premium meeting experience that ensures everyone can be seen and heard.”

“This is an exciting proposition for the market that brings together two leaders in meeting room technology. By adding accurate voice-tracking to our HD and 4K PTZ cameras, we are delivering a new level of meeting experience that we expect to become the new standard in the industry,” commented Steven Liang, Head of Product Development at Lumens Digital Optics Inc.

Organizations that have already invested in Sennheiser’s TCC 2 microphones can now, and for a very low cost, enable automatic voice detection in a wide range of Lumens PTZ cameras. The technology can also be deployed in classrooms and lecture rooms where voice tracked cameras transform a static presentation into a truly televisual experience. The entire process is automated, delivering significant operational costs.

CamConnect software can be downloaded at no cost from the Lumens website. The application runs in a standard Windows environment and supports all Lumens USB PTZ cameras.

For more information about Sennheiser TeamConnect Ceiling 2 Microphone, please visit: https://zh-hk.sennheiser.com/tcc2

For more information about Lumens CamConnect Software, please visit
https://www.mylumens.com/en/Products_detail/1085/Lumens_CamConnect

Hashtag: #Sennheiser #TCC2 #Lumens #BizIT #PTZ

The issuer is solely responsible for the content of this announcement.

About Sennheiser

We live and breathe audio. We are driven by the passion to create audio solutions that make a difference. Building the future of audio and bringing remarkable sound experiences to our customers – this is what the Sennheiser brand has represented for more than 75 years. While professional audio solutions such as microphones, meeting solutions, streaming technologies and monitoring systems are part of the business of Sennheiser electronic GmbH & Co. KG, the business with consumer devices such as headphones, soundbars and speech-enhanced hearables is operated by Sonova Holding AG under the license of Sennheiser.


About Lumens

Lumens® Digital Optics Inc., a Pegatron Group company, is a leader in optical products. Lumens’ product offerings include HD and 4K PTZ cameras, auto-tracking and auto-framing cameras, media processors, IP transmitters and decoders and document cameras. Founded in 1998, the company was created by a team with a deep technological heritage of image processing, video electronics, and optical technology. With the support of the Pegatron Group, Lumens is continuously improving product designs to be used in video studios, live events, classrooms, conference rooms, and for distance learning. For more information, visit .

Bowtie’s Mission to Relieve Hong Kong Patients from Years-long Waiting Times

Bowtie helps Hongkongers to access quality private healthcare services

HONG KONG SAR – Media OutReach – 22 February 2023 – Hong Kong’s public health care system has always been top-of-mind for the city’s residents because of its lower cost, especially those seeing specialist doctors. However, given the shortage of specialist doctors, the waiting times for specialist doctors may go up to 4 years, as reported by Hospital Authority. In view of the overloaded public healthcare system, Bowtie is committed to helping Hongkongers gain access to quality private healthcare services.

Waiting time for specialist outpatient clinics and surgery is up to 4 years

In Hong Kong, the longest waiting time for Eye Specialists can be up to 224 weeks. For specialist care in Medicine, Surgery, Orthopaedics & Traumatology, and Psychiatry, the longest waiting time can run up to 122 weeks, 109 weeks, 99 weeks, and 94 weeks respectively.

Be known that the consequences of long waiting times can be severe. Longer waiting time for treatment could lead to a deterioration in treatment outcomes and reduced remission rates. For example, in the context of psychosis treatment, researchers from Centre for Health Economics at University of York have found that longer waiting time is significantly associated with a deterioration in patient outcomes for patients that are in early intervention in psychosis (EIP) care. The deteriorated condition of the patient while waiting is very likely to take longer to recover or will not be reversed at all after a certain amount of time has passed.

Government introduces VHIS to ease pressure on public healthcare system

For years now, the Hong Kong SAR Government has spared no effort to shorten the waiting times for patients to receive specialist care. In order to provide the public with an additional choice of using private healthcare services through hospital insurance and relieve the pressure on the public healthcare system in the long run, the Hong Kong SAR Government launched a government-regulated voluntary health insurance scheme, namely the VHIS, which combines the characteristics of private insurance with strong government regulation.

VHIS was officially implemented by the Health Bureau on 1 April 2019. Under the VHIS, consumers may choose to purchase Standard Plans as offered by the participating insurance companies. All VHIS Standard Plans must meet the benefit requirements prescribed by the scheme, including standardised policy terms and conditions, benefit coverage and benefit amounts.

Keeping premiums low by exempting intermediary commissions

Bowtie was established as Hong Kong’s first virtual insurer after having been approved by the Insurance Authority in December 2018. By harnessing the latest technology, Bowtie offers commission-free products without intermediaries and reduces operating costs. As a result, Bowtie can keep premiums at their lowest while offering the same level of protection, which explains why Bowtie VHIS Standard has the most competitive premium* in the city.

In 2021, Bowtie and Gleneagles Hospital Hong Kong announced their partnership, introducing the first-ever “Medical Insurance + Wellness” Package (Bowtie & Gleneagles Hospital Hong Kong Wellness Package) in Hong Kong.

With the objective of providing a comprehensive healthcare experience to customers, this VHIS rider plan offers customers an affordable Full Reimbursement^ premium medical package, combined with wellness services of their own choice.

* According to the Health Bureau, Bowtie VHIS Standard plan for non-smoking insured aged 0 to 80 is the cheapest in the market, as of 20 March 2022,

‍^ Full reimbursement of selected medical package is subject to the annual benefit limit of VHIS Flexi Plans.

Hashtag: #bowtie #vhis #medicalinsurance #healthcare



The issuer is solely responsible for the content of this announcement.

About Bowtie

The Bowtie Life Insurance Company Limited is an authorised life insurance company and Hong Kong’s very first virtual insurer approved under the Fast Track pilot scheme. Through the use of modern technology and medical expertise, Bowtie offers a commission-free convenient online platform for customers to quote, apply and claim for health insurance plans certified by the Health Bureau under the Voluntary Health Insurance Scheme (VHIS).

In addition, Bowtie has also gone into everyday life by creating the One-stop Primary Care Centre and the Asian Health Hub . Bowtie is backed by Sun Life Financial, Mitsui & Co., Ltd and supported by leading international reinsurers.

Stay up to date at .

Laos, Cambodia Discuss Feasibility Study for Electricity Transmission to Singapore

Laos and Cambodia discussed undertaking a feasibility study on electricity transmission from Laos through Cambodia to Singapore during Cambodian PM Hun Sen’s visit to the country last week.

Unix Furniture Offers Singapore’s First Stone Standing Desks with Extensive Customisability

Unix Furniture will also be offering 15% off during Comex 2023 from 9-12 March

SINGAPORE – Media OutReach – 22 February 2023 – With almost 100 different styles of premium stone slabs and a multitude of customisation options, Unix Furniture empowers homeowners with the ability to craft beautiful stone standing desks according to their specific visions and finally complete the home office of their dreams.

Whether they love the rich, gold veins of the Calacatta Gold tabletop or the mysterious majesty of Merke Marmo, there is a standing desk design to suit every aesthetic at Unix Furniture.

Unix furniture’s Customisable Stone Standing Desks

Stone slabs make for the perfect materials for tabletops due to their remarkable designs, robust physical properties and near-effortless durability.

“At Unix Furniture, we are proud to offer a superior tabletop material, extensive design options and customisability, and white-glove customer service at price points that are comparable to those of a premium wooden standing desk”, says Chris Goh, the Marketing Director of Unix Furniture. “We aim to be the first and last stop for every homeowner looking for the perfect stone table for their dream home.”

Unix Furniture uses NSF-certified anti-bacterial quartz slabs. NSF-certification ensures that the quartz slabs have passed stringent tests for public health protection. This means that Unix Furniture’s tabletops are of such a high quality that they can be used as a hygienic food preparation surface. In fact, Unix Furniture uses the same quality of quartz countertops for its tables as those that are commonly found in busy kitchens and high-end hotel lobbies.

Unix Furniture’s quartz standing desks are also stain, impact, knock and heat resistant, making them more robust and durable than the typical wooden standing desks. Busy professionals will also appreciate that Unix’s stone standing desks are easy to clean and maintain and will look pristine for years to come with minimal effort.

Each standing desk comes with a built-in touch-sensitive control panel with multiple height presets. This can be placed on either the left or right corners, making it a boon to left-handers. It also comes with an anti-collision system and can handle a maximum load capacity of 140 kilogrammes.

Unix Furniture has recently partnered with another homegrown Singaporean brand, Nexen, to offer its electric power track as an optional upgrade. This makes the standing desk even more personalisable as users can add different power adaptors to suit their requirements.

In terms of dimensions, Unix Furniture offers tables that can fit a cosy 1050mm corner all the way to majestic 1600mm spaces. There are also various finishing styles and edge profiles to choose from.

Where most standing desks come in a flat pack and may require additional installation fees, each standing desk from Unix Furniture is crafted from a single stone slab and expertly assembled on-location for free. Unix Furniture has its own experienced delivery and installation team that ensures everything is perfect from the moment a desk leaves the showroom to when is set up in each customer’s workstation.

While Unix Furniture is well-known for its quartz tables, it will also be offering sintered stone, granite and terrazzo tabletops. This extensive range of stone tabletops helps ensure that there is a fit for almost every design style and budget.

On top of Unix Furniture’s in-house brands of Aurastone (quartz), Mysa (sintered stone), Louve (terrazzo) and Domus (granite), it also carries popular international brands such as Cosentino and Caesarstone.

15% Discount during Comex 2023

Unix Furniture will be participating in Comex 2023 at Suntec Singapore from 9 to 12 March 2023.

In conjunction with its participation, Unix Furniture will be offering 15% discounts on purchases in both its event booth and sales website, unix.sg.

Customers can opt for a three-month holding period. This means that they can order their table during the event to take advantage of Unix’s limited-time discount but request to have it delivered up to three months later. This makes it more convenient for customers who have yet to move to their new homes.

Hashtag: #unixfurniture #interiordesign #standingdesks #stonefurniture #tables #homeoffice



YouTube: https://www.youtube.com/channel/UC52ziLk2Zy-ZAJFwQ7OkQzQ
TikTok: https://www.tiktok.com/@unix.sg

The issuer is solely responsible for the content of this announcement.

About Unix Furniture

Unix Furniture was inspired by one of the founders’ search for a dining table for his new home. He wanted to find the perfect table to suit his design aesthetic and space but the lack of customisable and reasonably-priced options made it more frustrating than expected.

After struggling to find something to suit his needs, he realised that other homeowners were also experiencing the same issues and wanted to help them. With enthusiastic support from his partners at , Unix Furniture was born.

Now, Unix Furniture and Aurastone fabricate over 15,000 stone surfaces a year and are trusted by some of the most established brands in Singapore.

Readers are invited to visit Unix Furniture’s showroom at Woodlands where they can choose their own stone slabs from almost a hundred slab options in our stone library and catalogue.

Customers can also with Unix’s online customiser.

Taste the Spice with 7-Eleven’s NEW Fiery and Tasty Meals!

To satisfy all chilli heads out there, 7-Eleven has created a brand-new spicy selection of grab-and-go items all at great value prices. Get your heat on and play 7-Eleven’s exclusive ‘Taste the Spice’ Instagram face filter game for a chance to win a $100 7-Eleven voucher every week during the promotion period!

SINGAPORE – Media OutReach – 22 February 2023 – It’s safe to say that Singaporeans are no novices when it comes to spicy food. To cure your chilli cravings, 7-Eleven is back once again with a whole new range of ready-to-eat items that are hot, hot, HOT! Get ready to indulge and fire up your taste buds with these delectable dishes inspired by your favourite flavours including Japanese, Thai, Korean, Malaysian, Mexican, and more with a spicy twist. Taste the Spice with 7-Eleven’s NEW Fiery and Tasty Meals!

Check out 7-Eleven’s wide variety of tasty treats ranging from packed meals, sandwiches, and more…with prices starting from just $2.20!

Take a tongue-tingling trip full of flavour!

These all-new packed meals pack a punch! Check them out at a 7-Eleven near you:

7-Select Spicy Japanese Curry Chicken with Rice (RSP $4.90): This piquant Japanese-style curry is seasoned with cayenne pepper and contains tender marinated chicken pieces. The intensely flavoured curry roux is made with a mouth-watering blend of spices including turmeric, cumin, red chilli, and white pepper. Served on a bed of fried rice with scrambled egg, this comforting dish will spice up any mealtime.

7-Select Prawn Sambal Fried Rice with Cashew Nuts (RSP $4.80): This popular Southeast Asian stir-fried classic certainly delivers a spicy kick! Featuring juicy prawns, chilli flakes from Malaysia and sambal belacan made with dried chilli and chilli paste to add rich umami flavour, this dish is a beautifully balanced blend of tastes and textures.

7-Select Smoked Duck with Lemak Chilli Padi (RSP $5.50): Enjoy this unique crossover dish featuring al dente spaghetti tossed in a rich spicy coconut gravy infused with chilli padi and topped with smoked duck. This fusion of flavours that will definitely have you wanting more!

7-Select Buldak Chicken Rice Cakes with Cheese Butter Corn (RSP $5.50): Next stop on our tasty tour is Korea! Savour cheesy marinated BBQ chicken and chewy rice cakes in a super spicy sauce full of intense ingredients such as tabasco sauce, ginger, Thai chilli flakes, gochujang, Korean chilli powder and chilli padi. To help balance the heat, sweet and creamy cheese butter corn is served on the side.

Bites on the go with a kick

Looking for a speedy snack or a light meal on the run? Then try one of these spicy handheld treats!

7-Select Double Combo Sandwich (Black Pepper Mayo Shaved Chicken Ham + Egg & Cheese) (RSP $3.70): Discover our spicy take on our fan-favourite Chicken Ham sandwich with a twist! Inside this treat, you’ll find slices of chicken ham, egg, and cheese but we’ve also added a spicy black pepper mayo spread to tickle those taste buds.

7-Select Creamy Tom Yum Sandwich (RSP $3.70): Tom yum spices and chilli padi are infused into a creamy sauce together with minced chicken and lettuce so you can enjoy the authentic and distinct flavours of this classic dish on the go.

7-Select Chipotle Chicken Wrap (RSP $3.70): Succulent pieces of chicken are wrapped in a tortilla with a zingy chipotle sauce seasoned with smoke-dried jalapeno pepper and chilli mayo sauce. Also featuring fresh carrots and lettuce for added texture and taste, customers can now enjoy Mexican-inspired flavours anytime, anywhere at their nearest 7-Eleven!

7-Select Spicy Rice with Tuna Mayo Onigiri (RSP $2.20): This Japanese-style bite-sized treat with a twist boasts fragrant and flavoured chilli padi rice with a savoury tuna mayo filling at its center.

Back by popular demand – a trio of fiery fan-favourites!

We heard you…so these three crowd-pleasers are also making a return to the menu!

7-Select Ghost Pepper Chicken Noodles (RSP $5.00): The ultimate test for daredevils is back! Sink your teeth into this ghost pepper noodle dish topped with a spicy chicken cutlet. Be sure to have a glass of milk on standby!

7-Select Fiery Chicken Wonton (RSP $3.90): This red hot version of the popular Chinese restaurant favourite 红油抄手 features spicy chicken wontons tossed in an aromatic chilli oil containing Szechuan peppercorns, ground Szechuan pepper, chilli flakes, red chilli padi and a more wholesome choice of canola oil.

7-Select Chilli Crab Linguine (RSP $5.00): This supremely satisfying fusion recipe features al dente linguine with an in-house chilli crab sauce boasting red chilli padi, ginger, turmeric as well as juicy morsels of crabmeat.

Play our ‘Taste the Spice’ Instagram face filter game and stand to win a $100 7-Eleven voucher!

Show off your spice-eating skills with our fun-filled ‘Taste the Spice’ Instagram face filter game! The more chillies you eat the more points you’ll get, the redder your face will become until steam starts coming out your ears!

The three highest scorers each week from 22 Feb – 11 Apr 2023 will win a $100 7-Eleven voucher! To enter, screenshot your face and highest score then post it in the comments section of our ‘Taste the Spice’ post on the official 7-Eleven Singapore Facebook page. Get your heat on and challenge your friends!

For product details, please refer to this summary table:

Product RSP
7-Select Spicy Japanese Curry Chicken with Rice $4.90
7-Select Ghost Pepper Chicken Noodles $5.00
7-Select Chilli Crab Linguine $5.00
7-Select Fiery Chicken Wonton $3.90
7-Select Prawn Sambal Fried Rice with Cashew Nuts $4.80
7-Select Double Combo Sandwich (Black Pepper Mayo Shaved Chicken Ham + Egg & Cheese) $3.70
7-Select Creamy Tom Yum Sandwich $3.70
7-Select Chipotle Chicken Wrap $3.70
7-Select Smoked Duck with Lemak Chilli Padi $5.50
7-Select Spicy Rice with Tuna Mayo Onigiri $2.20
7-Select Buldak Chicken Rice Cakes with Cheese Butter Corn $5.50

All are halal certified except Spicy Rice with Tuna Mayo Onigiri.

Hashtag: #7-Eleven

The issuer is solely responsible for the content of this announcement.

About 7-Eleven

Established in Singapore in 1983, 7-Eleven has since expanded to more than 400 stores island-wide to become the leading 24-hour convenience chain store. We take pride in serving the Singapore community 24 hours a day, 365 days a year. 7-Eleven emphasises convenience and value by offering a wide array of quality products, food and services to satisfy the needs of its customers. Think 7-Eleven, and what comes to mind is the refreshing Slurpee, 7Café, as well as a wide range of quality Ready Meals and sandwiches under 7-Select. 7-Eleven is also a 24/7 one-stop destination for customers who need to access bill payment services in their own time. Our services cover payment of utilities, courier services, and even cash withdrawal.

For more information, visit

Primal Shares 2023 Digital Marketing Outlook After Winning Best In-House Team at APAC Search Awards 2023

KUALA LUMUR, MALAYSIA – Media OutReach – 22 February 2023 – Primal Digital Agency Malaysia, an industry-leading digital marketing agency, proudly announces their win of the Best In-House Team at APAC Search Awards 2023.

Caption

The APAC Search Awards 2023 acknowledges and celebrates the companies that demonstrate excellence in search marketing. This year’s awards received a record number of entries from countries across the region.

The Best In-House Team award recognises the effectiveness of Primal’s internal marketing efforts and cross-department collaboration that had catapulted the agency to its current position as an important industry leader in three short years, despite the economic downturn of the Covid-19 pandemic. It also recognises the agency as having an effective internal culture amongst staff that is reflected in countless success stories.

General Manager of Primal Digital Agency Malaysia, Ronnie Chin said: “Our in-house team’s expertise in data-driven strategies sets us apart and empowers us to revolutionise our clients’ marketing, maximise their investment, and fuel their growth in a rapidly evolving marketplace.”

Primal Digital Agency entered the Malaysian market in 2020 and comprises experts in online paid advertising, SEO services, content marketing, social media marketing, and digital consultancy. The digital marketing agency in Malaysia has established itself as a trusted partner to over 60 clients in three years, delivering measurable results through tailored and comprehensive digital marketing solutions.

2023 Outlook for Digital Marketing

Despite the challenges posed by external factors such as the pandemic and economic instability, Primal Digital Agency Malaysia remains optimistic about the growth potential of businesses in the digital space.

Primal Digital Agency Malaysia’s Team Lead for Content and Creative, Liew Shu Wen, believes that the year 2023 will bring an increased emphasis on personalisation: “It’s evident that content, especially human-centric content, plays a vital role in determining the success of digital marketing communications. It’s the lifeblood that drives engagement, establishes brand authority, and ultimately inspires consumer action. Creating compelling and impactful content sets successful brands apart from the rest in a world where attention is scarce.”

Senior Ads Operations Specialist Yeap Xin May, added: “Marketers should focus on personalised content and effective targeting to connect with their target audiences. The digital platform selection process is key and should be guided by a comprehensive understanding of the target consumer and marketing strategy. Simply put, to succeed in the digital arena, it’s essential to know who you want to reach and create campaigns that resonate with them deeply.”

Speaking on SEO trends, Senior SEO Specialist Tan Shu Yeong said: “For Search Engine Optimisation (SEO), the landscape is shifting to building a more people-centric user experience. This applies to the development of websites that focus on UX/UI and content.”

He added: “Visuals, creative content and the website’s architecture should be seen as a holistic approach rather than individual components. A website without human-centric content or visuals that speak to the audience will not attract traffic, much less attention.”

Primal Digital Agency Malaysia General Manager Ronnie Chin notes that as we move into an increasingly AI-automated time with AI applications and tools taking over a lot of the creative space in marketing and advertising, the year 2023 will see consumers searching for a more human touch in their consuming content.

“We are already witnessing customers emphasising more human values like togetherness, tolerance, and corporate responsibility when making their purchase decisions,” he said.

Primal’s Effectiveness

The digital marketing agency in Kuala Lumpur, Malaysia, consists of specialists rather than generalists. Primal Digital Agency Malaysia hires trained talents in specific niches with first-hand insider knowledge to drive and lead effective client campaigns. Client campaigns are further enhanced with an in-house proprietary system called SENTR, which has successfully innovated how the agency carries out end-to-end digital marketing, from internal planning to budgeting to reporting of campaign results.

SENTR is a one-stop shop for clients and staff to view and keep track of all ongoing campaigns, taking live reporting and optimisation to the next level for the utmost convenience.

The agency prides itself on being pivotal to the development of Malaysia’s Small and Medium Enterprises (SMEs) by openly and earnestly working to help many small companies produce effective digital marketing strategies as part of digitalisation efforts.

Primal’s Culture

Primal Digital Agency Malaysia General Manager Ronnie Chin believes in driving a sustainable future for the digital marketing industry in Malaysia. The focus is not solely on providing the best tailored digital marketing services, but also on developing a well-rounded digital marketing agency where staff development and health are paramount.

“The culture at Primal Malaysia is conducive to clients and our employees – who are dominantly Gen-Z and millennials. We all embody Primal’s five core values: Ownership, Collaboration, Never Stop Learning, Mastery, Openness and Respect, and Service Excellence. We believe companies are only as healthy as their employees, so we up-skill, train, and support our staff in whatever way possible,” he said.

He said this positive internal culture had impacted the agency’s success in many ways, as reflected in Primal’s win for the Best In-House Team award.

Hashtag: #Primal

The issuer is solely responsible for the content of this announcement.

About Primal Digital Agency Malaysia

Primal Digital Agency Malaysia (www.primal.com.my) is a leading digital marketing agency based in Kuala Lumpur, Malaysia. Part of a global group of digital agencies, Superist, the company provides various services, including search engine optimisation (SEO), paid search, and social media marketing. While campaigns vary from client and industry, all of them share one theme: data-driven digital marketing strategies that are agile.

For more information about Primal Digital Agency Malaysia, please visit their website at

Watsons x Cantopop Super Boy Band MIRROR Empower 18 Million Members to GO GREEN with MIRROR First Regional Carbon-Neutral Event Across 4 Asian Markets

HONG KONG / KUALA LUMPUR / TAIPEI / SINGAPORE – Media OutReach – 22 February 2023 – Sustainability is a top priority for Watsons, so the brand introduced the “Greener Stores Global Framework” last year to make its stores more sustainable and to empower customers to make better choices to lower environmental impacts. To further the mission, today, Watsons has announced its cross-over campaign with MIRROR to inspire 18 million of its loyal customers to Go Green across 4 Asian markets including Hong Kong, Malaysia, Taiwan and Singapore.

Cross-over with MIRROR, Go Green Together

The Go Green with MIRROR campaign aims to encourage customers to take positive actions in their daily lives to make more sustainable choices. The idea is that if everyone makes a small difference every split second, the impact would be enormous if we do it together. During the kick-off event, MIRROR performed their brand new song: “GO GREEN” and shared with the audience the green actions they have taken in their daily lives. Overseas Watsons followers enjoyed the livestreaming event as representatives from the 4 Asian markets interacted with MIRROR onstage to promote sustainable lifestyle.

Super boy band MIRROR is named as the ambassador of Watsons' GO GREEN sustainability campaign, to lead the public to pursue a more sustainable lifestyle.

Super boy band MIRROR is named as the ambassador of Watsons’ GO GREEN sustainability campaign, to lead the public to pursue a more sustainable lifestyle.

Malina Ngai, CEO of A.S. Watson (Asia & Europe) says, “A.S. Watson is the world’s largest international health and beauty retailer based in Hong Kong. MIRROR is also a very popular and successful singing group, born and made in Hong Kong. Both of us are representing Hong Kong’s spirit. Mirror reflection means infinite possibilities, which coincides with our brand’s belief and inspires our collaboration.”

“I hope MIRROR will go beyond Hong Kong and move towards the international markets like Watsons, and inspire more people to live a greener lifestyle that contributes to a sustainable future. Together, by sharing happiness, positivity, care and love to ourselves, our communities and our planet with “The New Beautiful” initiative, Watsons strives to create a better world for all.”

GO GREEN with MIRROR goes everywhere! Theme song

GO GREEN with MIRROR goes everywhere! Theme song “GO GREEN” is aired in digital billboard on the busiest street of Pavilion KL in Malaysia and also across 100 digital Out-Of-Home media screens in Singapore. Multi-storey Xi Men Ding store in Taiwan and Causeway Bay store in Hong Kong are also turned into MIRROR GO GREEN Flagships to promote sustainable living.

The Low-Carbon Virtual Green Garden

At the same time, Watsons has developed an interactive inapp game in Watsons SG App to promote sustainability where Watsons members can create their own virtual Green Garden. By completing various green tasks from 11 February – 30 March 2023, Watsons members can establish a greener lifestyle through “Skip it” (Reduce); “Bring it” (Reuse) and “Keep it” (Recycle). The App will then estimate the carbon emission savings for each green task completed and Watsons will then match the carbon emission savings and sponsor relevant tree-planting projects in Rimba Raya, Indonesia. The project is estimated to offset 900 tonnes of CO2 and make a bigger impact on our planet in parallel to its green actions. Customers in Malaysia, Singapore and Taiwan can play the game on the Watsons App, while customers in Hong Kong can play the game via the MoneyBack app.

To reward Watsons members for completing the green missions, Watsons’ all-time favourite Sustainable Choice products will be awarded when the designated number of virtual trees have been planted in the virtual Green Garden. The sustainable products include Watsons Green Tea Bamboo Toothbrush (1’s), Naturals By Watsons Lavender Hand Sanitising Spray 60ml and Watsons Love My Glow Moisturising Capsule Mask (5’s). Qualified members would be able to collect them from their preferred Watsons store upon receiving email notification.

Dance Challenge for Greener Lifestyle

“GO GREEN” is MIRROR’s brand new song composed by the group. It will be aired in Watsons stores across Hong Kong, Malaysia and Taiwan and it will be strategically aired in Singapore, reminding customers that green actions can be a part of their lives, and it can be as simple as snapping their fingers. Stores at selected participating Asian markets will be turned into MIRROR GO GREEN Flagship Stores to promote the message of low-carbon living. Furthermore, customers can participate in a dance challenge on social media to spread the impact of MIRROR across Asia and to create a more sustainable future.

For more information, download the Watsons SG App now to engage in a more sustainable lifestyle with MIRROR!

Hashtag: #Watsons

The issuer is solely responsible for the content of this announcement.

About Watsons International

Watsons is Asia’s leading health and beauty retailer, currently operating over 8,000 stores and more than 1,500 pharmacies in 15 Asian and European markets. Watsons takes care to provide personalised advice in health, beauty and personal care on top of its market-leading product range, helping customers to LOOK GOOD, DO GOOD, FEEL GREAT every day.

Watsons has launched a variety of GO GREEN programmes to encourage customers to lead a sustainable lifestyle. Its Greener Stores Global Framework provides customers with more than 1,600 sustainable products to reduce the use of plastic and has launched a cross-regional plastic container recycling programme. Up until now, more than 1 million plastic containers have been recycled for creating a better world.

Watsons believes in a new kind of beautiful, that everyone’s body, mind and spirit can bring positive energy and loving care to the people around us, the community and the planet. Learn more about #TheNewBeautiful at .

About Watsons Singapore
Watsons is Singapore’s leading beauty and health retailer with close to 100 stores located islandwide, including their enhanced health platform with 38 pharmacies located within the key stores. Their aim is to bring more value to customers’ lives, and enable them to “look good, do good and feel great”. Watsons clinched the top spot for ‘Personal Care Store’, ‘Best Retail Loyalty Card’ and won the ‘No. 1 in Asia’s Top 1000 brands’ by Nielsen and Campaign Asia for the 13th consecutive year this year. Watsons is also Retail Asia Awards’ winner for ‘Health & Beauty Retailer of the Year – Singapore’ consecutively from 2021-2022; besides being conferred the title of 2021-2022 Top Employer by Influential Brands and HR Asia Best Companies to Work for by Asia Award 2021.