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After cake attack on Mona Lisa: Castello CUBE has to be hidden in a safe in the Swiss Alps

ZUG, SWITZERLAND – Newsaktuell – 14 July 2022 – It is the most expensive cube ever made, funded by the booming cryptocurrency Castello Coin. For now, the world-famous Castello CUBE will no longer be open to the public – to protect it from damage and theft.

The Castello CUBE attracted worldwide attention when the golden cube by artist Niclas Castello was shown first in New York's Central Park / Editorial use of this picture is free of charge. Please quote the source:

The Castello CUBE attracted worldwide attention when the golden cube by artist Niclas Castello was shown first in New York’s Central Park / Editorial use of this picture is free of charge. Please quote the source: “obs/HoGA Capital AG”

The Castello CUBE attracted worldwide attention when the golden cube by artist Niclas Castello was shown first in New York’s Central Park and at the Venice Biennale this year. The work of art, unique in the world, was made of 24 carats, 999.9 fine gold in the oldest art foundry in Europe and weighs 410 lbs. The material value alone is $11.7 Million US-Dollars. Coin and CUBE each act as a bridge between the classic financial world, the world of traditional forms of investment and traditional art and the new world – the world of cryptocurrencies and the digital age.

Initially, the Cube was supposed to be shown in other locations in the US, Europe, Asia and the United Arab Emirates and inspire people worldwide. But security experts advise against it after a risk analysis. The reason: Safety cannot be guaranteed. An activist recently daubed a cake on the Mona Lisa in the Louvre in Paris, luckily protected by a pane. However, the Castello CUBE does not come with such a protective pane.

A spokeswoman of Swiss HoGA Capital AG, which is behind Castello CUBE and Castello Coin, says: “It breaks the artist’s and our hearts, but we can no longer show the Cube publicly. The work of art lives from the fact that it stands directly and unprotected outside and becomes one with the earth. However, the risk of the Castello CUBE being intentionally damaged or kidnapped is now too big. With its increased popularity, we can no longer provide security and insurance.” The Castello CUBE is now hidden in a secret and heavily guarded depot in the Swiss Alps. Only a handful of people know where.

The popular cryptocurrency Castello Coin, which made the creation of the Castello CUBE possible in the first place, is also freely available – never before has a cryptocurrency created such artistic and material value. After listings on Bittrex and BitMart, the LBank is now the third renowned exchange to trade the Castello Coin – as the leading exchange for digital financial investments.

The HoGA spokeswoman adds: “Only through reliability and trust will people’s interest in cryptocurrencies continue to rise. In the challenging cryptocurrency market, our obligation is to give interested buyers various user-friendly and highly secure opportunities to trade the Castello Coin. We attach great importance to listings on the leading stock exchanges worldwide.”

The Castello Coin is based on the Ethereum blockchain, which has been active since 2015 and is one of the most secure decentralized transaction databases in the world. The Castello Coin is supported by an international team of consultants from the areas of blockchain and finance: This also includes a close partnership with a Swiss bank. The coin was developed by DSENT AG, which offers the highest level of security, transparency and regulation.

More information can be found here:
CAST at LBank:
https://www.lbank.info/exchange/cast/usdt
Twitter: https://twitter.com/castellocoin
Telegram: https://t.me/castellochat
Website: https://castellocoin.com
Blockchain browser:
https://cn.etherscan.com/token/0x3FAb0bBAa03BCEAF7C49E2b12877dB0142BE65FC
Picture is available at AP Images (http://www.apimages.com)

Hashtag: #CastelloCUBE

Man Killed Exiting Vehicle on Vang Vieng Expressway

A man was killed after exiting his vehicle on the Vientiane to Vang Vieng Expressway Wednesday evening.

Chifeng Jilong Gold Partners with Lao Mining Development State Enterprise

Mr. Boungnong Sidavong, Managing Director of LMD from and Mr. Paul Harris, Executive President of Chifeng and General Manager of LXML signed the agreement, witnessed by Mr. Amphon Soudthiphon, Deputy Managing Director of LMD and Mr. Saman Aneka, Managing Director of LXML.

Chifeng Jilong Gold has entered into a historical cooperation agreement with Lao Mining Development State Enterprise (LMD).

Mekong and Mississippi River Leaders Strengthen Cooperation, Meaningful Exchange

Dr Anoulak Kittikhoun and Maj. Gen. Diana M. Holland of Mississippi River Commission, along with their senior officials, pose for a group photo after the singing of their MoU in Vientiane capital, on 13 July.

The agencies representing two of the world’s most important rivers have agreed to deepen a bilateral partnership, in which they share their lessons learned and best practices in economic development, environmental protection, technological expertise, and other crucial areas.

Vientiane’s Iconic Nam Phou Fountain to be Returned to the Public

Nam Phou Fountain in 2018 (Photo: Champa Meuanglao)
Nam Phou Fountain in 2018 (Photo: Champa Meuanglao)

The Government of Laos has requested that the iconic Nam Phou Fountain, once a beloved public square in Vientiane Capital, be returned to the state.

Reckitt’s ‘Durex Ocamp’ Online Campaign Won ‘Best Idea – Customer Acquisition – Bronze Award’ In Markies Awards 2022

Social-Driven Campaign Rejuvenated Youth Market With Double-Digit Growth In E-Commerce

HONG KONG SAR – Media OutReach – 14 July 2022 – Reckitt’s brand Durex is proud to be honoured ‘Best Idea – Customer Acquisition – Bronze Award’ for its success brought by the ‘Durex Ocamp’ online campaign in the ‘MARKies Awards 2022’ organised by Marketing Magazine, an authoritative marketing magazine across Asia. The award recognised Durex’s outstanding performance in applying the best creative ideas into an integrated campaign to expand consumer base amongst the younger generation with double-digit business growth in e-commerce.

Durex-MARKies-Awards-HK-2022.jpg


Social distancing measures under the COVID-19 pandemic have brought significant challenges to university students since 2020. Cancelling physical classes and orientation activities deprived students’ opportunities to socialise. Recognising that students often meet their first love during university life, Durex launched ‘Durex Ocamp’ online campaign (the Campaign) from September to October 2021 to inspire university students to ‘Start Loving with Durex’. The Campaign leveraged interactive functions on Instagram, the most popular social media platform among youngsters, to transform traditional university networking platforms such as orientation camps (Ocamp) and societies into the first-ever Durex online Ocamp and Durex Club, where university students can get prepared for starting school life and developing intimate relationships despite the physical boundaries of social distancing.

Durex launched the Campaign with a series of well-known Ocamp games such as black magic and city hunt on Instagram through interactive features on Instagram stories and quickly connected with young consumers. The brand also established ‘Durex Club’, a new student society at eight universities, to further energised university students with the Durex Ocamp Starter Pack, which included game cards and Durex product samples as induction gifts. Designed like a party popper, the Starter Pack not only celebrated a new chapter of life but also enriched students’ knowledge and the importance of developing safe and healthy intimate relationships.

Through highly relevant and interactive experiences, the Campaign has achieved remarkable performance on social media by engaging over 48,600 youngsters in its online activities and reaching nearly 960,000 audiences through different promotional activities. Furthermore, number of Durex Club members increased by 55% within one month compared to the full year in 2020, with the membership profile down from an average age of 30+ to 25+. The highly social-driven campaign also boosted Durex’s e-commerce sales with double-digit growth compared with the same period in 2020, a key milestone to the Company’s success in effectively rejuvenating the brand and driving business growth.

“We are excited to be recognised by the MARKies Awards for this campaign,” said Boudewijn Feith, Reckitt General Manager Hong Kong/Taiwan. “The award is a testimony of Durex’s success in deploying a strategic and creative approach, together with the excellent execution for leveraging social media to engage young consumers, effectively preparing them for many new starts amid the pandemic. Looking ahead, we will continue to strengthen Durex’s leading position in advocating intimate wellness, especially by bringing young consumers on-board with innovative ideas and partnerships, in order to uphold our purpose to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world.”
Hashtag: #Reckitt

The issuer is solely responsible for the content of this announcement.

About Reckitt

Reckitt* exists to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We believe that access to the highest-quality hygiene, wellness and nourishment is a right, not a privilege.

Reckitt is the company behind some of the World’s most recognisable and trusted consumer brands in Hygiene, Health and Nutrition, including Air Wick, Calgon, Cillit Bang, Clearasil, Dettol, Durex, Enfamil, Finish, Gaviscon, Harpic, Lysol, Mortein, Mucinex, Nurofen, Nutramigen, Strepsils, Vanish, Veet, Woolite and more.

Every day, more than 20 million Reckitt products are bought globally. We always put consumers and people first, seek out new opportunities, strive for excellence in all that we do and build shared success with all our partners. We aim to do the right thing, always.

We are a diverse global team of close to 40,000 colleagues. We draw on our collective energy to meet our ambitions of purpose-led brands, a healthier planet and a fairer society.

Find out more, or get in touch with us, at

* Reckitt is the trading name of the Reckitt Benckiser group of companies

About Durex

Since its establishment in 1929, Durex has over 90 years of experience in the sexual health industry, perfecting quality and innovation in a product range that includes condoms, lubricants, sex toys and games.

Durex is the first condom brand to adopt the global ‘quality seal’ as standard. All condom types exceed worldwide quality standards with dermatologically and electronically tested.

As an industry-leading brand, apart from innovating and improving products, Durex also conducts international research and makes donations in various areas such as sexual behaviour and AIDS. With its advanced and innovative R&D and outstanding reputation, Durex has now become the World’s No. 1 well-known condom brand with a sales network all over the world.

For more information, please visit:

About Marketing Magazine and MARKies Awards:

Marketing Magazine is Asia’s leading source of advertising, marketing and media intelligence reaching out to CMOs across Singapore, Hong Kong, Malaysia, the Philippines, Indonesia and Thailand. It has produced many flagship events across Asia. Its high profile and prestigious awards are celebrated by both brands and agencies across Asia.

Organised by Marketing Magazine, the MARKies Awards recognise the most innovative, creative and effective campaigns or projects spanning Hong Kong’s entire marketing services industry, focusing on the use of creative ideas or the innovative use of media. Award winners are selected by industry leaders and veteran marketers. Leaders from different industries were invited to compete in a total of 36 categories this year.

For more information, please visit:

Appier maximized online sales for Clarins during holiday seasons

Clarins Hong Kong named Bronze Winner of “Best Use of Real-time Marketing” at The Markies Awards 2022

TAIPEI, TAIWAN – Media OutReach – 14 July 2022 – Appier is glad to share the Clarins Hong Kong e-commerce prospecting & retargeting campaign results in collaboration with global omnichannel agency, Assembly. This case was named the Bronze Winner of the Best Use of Real-time Marketing at the Markies Awards 2022 presented by Asia’s leading advertising, marketing and news media “Marketing Interactive.” The award aims to recognize the ​​most innovative, creative and effective campaigns or projects spanning Hong Kong’s entire marketing services industry. Based on the joint efforts of Appier and Assembly, Clarins Hong Kong won this award for its effective use of real-time MarTech tools during the holiday sales seasons by successfully acquiring new shoppers more efficiently and maximizing revenue from existing campaigns.

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Figure 1. Appier helped Clarins achieve better ROAS and implement real-time promotions

In this campaign, Clarins leveraged Appier’s CrossX and AiDeal solutions to successfully reduce the CPA of its campaigns by 30% and increased the CVR by 44% during the campaign period from Q3 to Q4 2021. With Appier’s AI solutions, Clarins significantly improved how it targeted customers and how it converted them into buyers.

As a long-established name in the beauty industry, Clarins is dedicated to providing the best products with organic plant extracts to its customers. To maintain its momentum in the beauty market, Clarins established its own e-commerce shop to discover more potential and valuable shoppers among its main target audience: 25+ year-old females. Through the collaboration with Appier and Assembly, Clarins was able to acquire new users in a more efficient way. Appier’s CrossX predicted and targeted high-value shoppers who are likely to buy the company’s products, while AiDeal provided to these shoppers who were hesitant about purchasing with timely and relevant incentives.

“In general, AI is useful, but sometimes it requires more practical and more scenario-based explanations and applications. To Clarins, AI initially seemed to be a topic that those who do not have a technical background would never understand. However, with Appier’s AI-powered solutions, Clarins was able to easily engage with the right target audiences at the right moment with the right promotional messages,” said Caroline Andreutti, Digital, E-Commerce & CRM Director of Clarins. With an increasingly crowded online shopping market, Clarins faced the challenge of reaching more valuable online shoppers whose attention span has gotten shorter. Its lack of any marketing automation tool compounded this challenge because Clarins needed an efficient way to analyze millions of data signals, to identify high-value shoppers and display captivating messages to them at the right time.

“The crowded and competitive environment of the beauty and skincare category meant that we needed a more targeted strategy for Clarins to deliver an enhanced shopping experience for its customers. Appier’s AI solutions allowed us to better design our media touchpoints that delivered a more customized and personal experience,” said Karen Fu, Digital Director of Assembly.

Appier’s CrossX AI solution helped Clarins identify high-value shoppers with the analysis of existing customers’ interests and behaviors, allowing Clarins to scale up their campaigns accordingly. The campaign successfully reduced its CPA by 30% by displaying campaign ads only to this valuable target customer segment who is likely to purchase.

On the other hand, Clarins hoped to maximize online revenue from existing campaigns while preserving brand image and value. Clarins also hoped to reach the right shoppers with the right incentive at the right time for a higher conversion rate by using a strategic approach to convert more online visitors into shoppers. With this in mind, Clarins used Appier’s AiDeal solution to predict shopper purchase intent by collecting behavioral data and calculating each user’s level of hesitancy.

Through this approach, Clarins was able to identify hesitant shoppers using Appier’s AI technology. AiDeal assisted Clarins in presenting a pop-up with a time-limited special gift promotion instead of a discount promotion to trigger hesitant buyers to purchase. Furthermore, by offering brand-featured or top-rated products as incentives, Clarins could increase cart value, resulting in additional sales and a 44% increase in CVR. Most importantly, Clarins was able to boost CVR during two major holidays – Double 11 and Christmas – and maintain momentum after the big sales seasons.

Hashtag: #Appier

About Clarins

Established in France in 1954, Clarins is a leading global beauty brand with two principles in mind: listening to women’s needs, and a love of nature. For more than 65 years, Clarins has offered personalized beauty solutions to make its customers feel special and loved. Moreover, the brand incorporates plants and organic ingredients in its formulas to produce the most natural, luxury skincare products. For more information, please visit .

About Appier

Appier is a software-as-a-service (SaaS) company that uses artificial intelligence (AI) to power business decision-making. Founded in 2012 with a vision of democratizing AI, Appier now has 17 offices across APAC, Europe and the U.S., and is listed on the Tokyo Stock Exchange (Ticker number: 4180). Visit for more information.

About Assembly

Assembly is made of the ingredients of the modern agency, bringing together data, talent, and technology to deliver a connected set of solutions for media + more to the best brands on the planet. We’re home to more than 1,500 of the industry’s top talent, who bring unmatched global omnichannel media expertise + data, technology, and business consulting capabilities that help brands find the change that fuels growth. Assembly is a proud member of Stagwell, the challenger network built to transform marketing. Visit for more information.

Amazing Night Portraits TECNO CAMON 19 Debuts in India

NEWDELHI, INDIA – Media OutReach – 14 July 2022 – On July 12, TECNO brought its latest masterpiece, “Amazing Night Portraits” CAMON 19, to India, the release of which was brilliant, and even phenomenal.

https://www.youtube.com/watch?v=_pJfqbJ80_4

Highlight 1. Drones livened things up.

Hundreds of drones took off in the dark forming the shapes of flower and torch which shimmered red and yellow, implying victory and joy, and in a light bulb pattern. TECNO always insists on continuously innovating.

Then the slogan “GLOW INTO THE NIGHT” and “CAMON 19” flashed in turn in the sky. After that, the camera lens was displayed before the mobile phone body appeared, demonstrating the function of “clear night portraits”. The chip and battery patterns also flashed in the night sky alternately, so were the 18W fast charge and 5,000mAh battery of CAMON 19.

As the “INDIA” and “TECNO” patterns lifted, the big show came to an end. Such a romantic show with a strong technological sense was successfully presented thanks to technicians’ precise calculations and countless drills. The video is now posted on TECNO’s official Facebook, Twitter and Instagram account.

Highlight 2. CAMON 19 will “occupy” Indian landmarks.

To promote CAMON 19 in the Indian market, hoardings will be displayed at many Indian landmarks, including DLF Mall in Nodia, Vasant Vihar Market in Delhi, GVK One Mall in Hyderabad, Vastrapur Lake Gate in Ahmedabad, etc.

CAMON 19, to which TECNO attaches importance, is no “ordinary” smartphone. It has won the German iF Design Awards 2022, one of the most prestigious design competitions in the world, for its industry-first slimmest bezel of 0.98mm.

The industry-first 64MP with RGBW sensor is also the core selling point of CAMON 19. How to use RGBW to get best lowlight pictures? Turn on the Super Night Filter on the upper right corner in Super Night Mode and press the shutter to easily freeze the extraordinary night scene.

CAMON 19 is equipped with a new multi-dimensional hybrid portrait scene, supplemented by 18 kinds of AI Scene Recognition. By integrating camera training data through 1-million-photo tests, the picture is more transparent with excellent details such as brightness, noise, sharpness, displaying night portraits more directly.

The reason for delving into night portraits is that the multi-cultural TECNO is committed to making CAMON 19 show the most beautiful and real locals. Presumably this perfect combination of fashion and technology, CAMON 19, will definitely go wild in India!

Hashtag: #TECNO