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TEDCO Announces Niccolo de Masi as Morning Keynote Speaker at 2025 Entrepreneur Expo

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The IonQ CEO will participate in a fireside chat with TEDCO CEO Troy LeMaile-Stovall

COLUMBIA, Md., Aug. 19, 2025 /PRNewswire/ — TEDCO, Maryland’s economic engine for technology companies, announces the morning keynote speakers at the upcoming 2025 Entrepreneur Expo – Niccolo de Masi, chairman and CEO of IonQ; with remarks from TEDCO’s CEO, Troy LeMaile-Stovall, University of Maryland’s President,  Darryll J. Pines and TEDCO’s Board Chair, Ellen Flowers-Fields. This upcoming event will take place at the Hotel at the University of Maryland on October 21, 2025.

Niccolo de Masi, chairman and CEO of IonQ; TEDCO’s CEO, Troy LeMaile-Stovall, University of Maryland’s President, Darryll J. Pines, and TEDCO’s Board Chair, Ellen Flowers-Fields.
Niccolo de Masi, chairman and CEO of IonQ; TEDCO’s CEO, Troy LeMaile-Stovall, University of Maryland’s President, Darryll J. Pines, and TEDCO’s Board Chair, Ellen Flowers-Fields.

“TEDCO’s Entrepreneur Expo is a powerful reflection of Maryland’s dynamic innovation ecosystem. It brings together visionary founders, investors, and changemakers to share ideas, spark collaboration, and accelerate growth,” said LeMaile-Stovall, CEO of TEDCO. “We’re especially excited to hear from IonQ, a company at the forefront of quantum computing, and a shining example of the groundbreaking work being done right here in our state.”

TEDCO’s award-winning Entrepreneur Expo was established to spotlight entrepreneurship in the region by bringing together Maryland’s various resources for a day of celebration. The Expo draws more than 1,000 of the region’s top entrepreneurs, business owners, innovators, venture capital investors and legislators. The event offers more than 80 speakers, more than 80 exhibitors, various workshops and roundtable discussions all showcasing the different resources in Maryland that are designed to help entrepreneurs learn, connect and be inspired. This year’s event promises a full day of interactive workshops, insightful discussions and dynamic pitches from emerging companies.

The morning keynote speakers will address the pivotal role that early-stage companies play in positioning Maryland as the capital of Quantum. From groundbreaking research to agile innovation, these emerging ventures are driving the state’s leadership in quantum technology and shaping the future of this transformative industry.

de Masi is an experienced public company chief executive officer and board member with expertise in deep tech, mobile, and creating enterprise software-hardware ecosystems. Today, he is IonQ’s chairman and CEO, and serves on its Board, nominating, governing and auditing committees since sponsoring its IPO in 2020. Over the course of his career, de Masi has helped lead and consummate approximately 50 mergers and acquisitions and has helped raise approximately $4 billion in equity to support public and private companies he has led.

Don’t miss your chance to attend TEDCO’s final Entrepreneur Expo! Tickets are limited, so secure your spot now and get ready for a day filled with learning, networking and inspiration.

About TEDCO
TEDCO, the Maryland Technology Development Corporation, enhances economic empowerment growth through the fostering of an inclusive entrepreneurial innovation ecosystem. TEDCO identifies, invests in, and helps grow technology and life science-based companies in Maryland. Learn more at www.tedcomd.com.

Media Contact
Tammi Thomas, Chief Development & Marketing Officer, TEDCO, tthomas@tedcomd.com
Rachael Kalinyak, Associate Director, Marketing & Communications, TEDCO, rkalinyak@tedcomd.com

 

openRxiv names Dr. Tracy Teal first CEO to advance open science

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Scientist and nonprofit leader who previously led The Carpentries and Dryad to lead the organization that oversees bioRxiv and medRxiv.

DAVIS, Calif., Aug. 19, 2025 /PRNewswire/ — openRxiv announced today that after an extensive international search, its Board of Directors has appointed Dr. Tracy Teal as the organization’s inaugural CEO. Dr. Teal has served as interim COO of openRxiv since its launch as an independent non-profit in March of this year, playing a central role in launching the organization and establishing its stewardship of bioRxiv and medRxiv, two of the world’s most widely used preprint servers.

“Dr. Teal’s appointment recognizes her exceptional contributions to openRxiv’s launch and early growth,” said Dr. John Inglis, co-founder of bioRxiv and medRxiv and Chair of openRxiv’s Science and Medical Advisory Board. “Her experience as a scientist, educator, fundraiser, and nonprofit leader has earned the trust of the entire preprint team, and her character and skills make her uniquely qualified to guide openRxiv in advancing open science on a global scale.”

Speaking on behalf of the Board of Directors, Professor Harlan Krumholz, of Yale University Medical School and a co-founder of medRxiv, said, “This is an auspicious time for preprints and an exciting moment to transform medical publishing, and Dr. Tracy Teal is an exceptional choice to lead openRxiv. She is creative, collaborative, and deeply committed to open-source ecosystems, and she will propel the organization to new heights in serving scientists and the public.”

A scientist first 
Dr. Teal began her academic career at UCLA, earning a master’s degree in biology, and completed a Ph.D. in Computation and Neural Systems at Caltech, focusing on bioinformatics at the intersection of data science and biology. As an Assistant Professor at Michigan State University in Microbiology and Molecular Genetics, she integrated computational tools into biological research and mentoring.

Leadership in open science 
Recognizing the growing importance of data skills for researchers, Dr. Teal co-founded Data Carpentry and in 2015 became Executive Director of The Carpentries, transforming a community initiative into a sustainable organization that delivers data and computational training to researchers in more than 60 countries. She later served as Executive Director of Dryad and as Open Source Program Director at RStudio/Posit, strengthening governance, revenue models, and inclusive community practices across the open science ecosystem.

“Dr. Teal brings a wealth of experience in open science and nonprofit leadership to openRxiv,” said Dr. Richard Sever, co-founder of bioRxiv and medRxiv and Chief Science and Strategy Officer at openRxiv. “She understands the values that drive our work and will ensure we remain independent, sustainable, and focused on serving the scientific community.”

Continuity with momentum 
As interim COO, Dr. Teal worked closely with founders, leadership, and partners to ensure a smooth transition of the preprint servers from their origins at Cold Spring Harbor Laboratory to an independent nonprofit. As CEO, she will focus on strengthening platforms that millions of researchers rely on to share work openly and rapidly, including enhancing infrastructure, fostering interoperability with scholarly systems, and building partnerships that broaden the reach and impact of preprints.

See more about Dr. Teal by reading the full announcement on the blog.

About openRxiv
openRxiv is an independent, nonprofit organization (501(c)(3)) established to steward bioRxiv and medRxiv, the premier preprint servers for life science and health research. Committed to rapid, open scientific sharing, openRxiv ensures that researchers worldwide can disseminate their findings quickly and transparently, advancing communication at the speed of science. For more information, please visit openrxiv.org.

For more information or to set up an interview, please contact:
Jamie Grabert
jgrabert@theconsultancygroup.co
510-575-9555

AliExpress Launches Back-to-School Sale With Dorm-Ready Deals

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  • Students and parents can save from August 18-27, with deep discounts, coupon bundles, and daily flash deals
  • #RoastMyCart social campaign invites consumers to share their hauls for a chance to be playfully roasted by the brand on Instagram

LOS ANGELES, Aug. 19, 2025 /PRNewswire/ — Backpacks are coming out, to-do lists are getting longer, and that first-day buzz is in the air. Just in time for the new school year, AliExpress, an international online retail marketplace under Alibaba International Digital Commerce Group, is helping students and parents prep smarter and spend less with its Back-to-School Sale, running August 18–27. The event offers deep discounts on participating products across all categories – from ultra-slim portable monitors to karaoke-ready wireless speakers – plus daily flash deals and tiered coupons. Shoppers can start building their cart now at the Back to School Sale hub.

Join the Fun on Social
To add to the fun of saving big, AliExpress is kicking off the #RoastMyCart challenge, inviting students to post their AliExpress shopping carts on Instagram for a chance to get hilariously (and lovingly) roasted by the brand’s social team. Think your cart captures your unique style or back-to-school vibe? Post your cart on Instagram, tag @AliExpress, use the hashtag, and you could be roasted and featured on the brand’s channels.

“Back-to-school season is about more than notebooks and schedules, it’s about having fun, embracing the excitement of what’s ahead, and showing off who you are,” said Chris Carl, Head of Marketing, AliExpress U.S. “Whether it’s through our playful #RoastMyCart challenge or the inspo we’re sharing across social — from dorm setups and back-to-school fashion to must-have school supplies — we’re helping students start the year prepared, confident, and ready to express themselves.”

This Semester’s Standout Picks
A great back-to-school cart shows off personal style, covers the essentials, and stays within budget. With the #RoastMyCart challenge inviting consumers to put their own hauls on display, AliExpress is sharing its own “cart” — a curated mix of budget-friendly tech, small-space solutions, and personality-packed finds to help inspire the season’s shopping.

Your Ultimate Back-to-School Deals

From August 18-27, shoppers can expect:

  • Deep discounts on participating products across all categories.
  • Stackable savings with tiered coupons*, including:
    • $2 off $10 | $5 off $30 | $15 off $99 | $35 off $199 | $60 off $429
  • Daily flash deals offering limited-time markdowns on trending products.

Visit the Back to School Sale hub to start building your cart and the Shopping Guide for tips on how to maximize savings.

*Coupons are available on a first-come, first-served basis for eligible items, with exclusions. Subject to the relevant terms and conditions.

About AliExpress 
Launched in 2010, AliExpress is a global e-commerce platform dedicated to creating a better shopping experience for hundreds of millions of consumers in more than 200 countries and regions. In addition to the English version, the AliExpress platform is available in 15 other languages. AliExpress is part of Alibaba International Digital Commerce Group.

CGTN: A peach blossom village at the heart of Xizang’s transformation

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BEIJING, Aug. 18, 2025 /PRNewswire/ — CGTN published an article highlighting Galai Village, Xizang’s “First Peach Blossom Village,” and its transformation through improved transportation, tourism, ecology, and livelihoods. This reflects the region’s rapid progress in development and modernization over the past six decades.

“Learning that the village has undergone new changes in recent years and villagers’ incomes have increased, I feel happy for you,” Chinese President Xi Jinping wrote in a recent letter to all residents of Galai Village in Nyingchi City, southwest China’s Xizang Autonomous Region.

The villagers had written to Xi to share their progress and express determination to work hard for an even better life. Their correspondence comes four years after Xi visited Galai Village during an inspection tour in July 2021, a trip that left him impressed by the neat houses, welcoming residents, and scenic beauty.

This is a blessing left by your ancestors, a gift of a “Peach Blossom Land,” Xi said during that visit.

In Chinese culture, “Peach Blossom Land” is a metaphor for an idyllic, harmonious community, originating from a famous 5th-century fable by poet Tao Yuanming. Known as Xizang’s “First Peach Blossom Village,” Galai bursts into pink and white each spring, attracting tourists from across China and beyond and turning the once-remote settlement into a thriving destination.

From ‘sky road’ to ‘prosperity road’

The story of Galai’s transformation begins with two “roads.”

The first is the “sky road” to the snow-covered plateau. Before Xizang’s peaceful liberation in 1951, there was no road suitable for vehicles, let alone a railway. This changed with the completion of the Qinghai-Xizang and Sichuan-Xizang highways in 1954, followed by the opening of the Qinghai-Xizang Railway in 2006.

The road length in Xizang nearly doubled in 12 years, reaching 124,900 km by the end of 2024, up from 65,200 km in 2012. By 2024, Xizang had 1,359 km of in-service railways, almost twice the 701 km recorded in 2012. It also operated 183 flight routes connecting the region with 78 domestic and international cities.

The second road is the “prosperity road” of economic development. Xi has long shown deep concern for Xizang, dating back to his work in Fujian Province in the 1990s, when Fujian and Nyingchi established a close partnership as part of China’s unique paired-up assistance mechanism, initiated in 1994, to provide direct and consistent support to localities in Xizang from more developed provinces and regions.

In 2011, as vice president, Xi led the central delegation for celebrations marking the 60th anniversary of Xizang’s peaceful liberation, visiting nearby villages and encouraging locals to promote the tourism industry and protect the environment in the area.

In Galai, tourism now thrives alongside ecological industries such as organic agriculture. The village’s appearance has been revitalized, and in 2024, per capita disposable income exceeded 40,000 yuan (about $5,579).

A snapshot of Xizang’s transformation

Galai’s progress mirrors the broader achievements across Xizang over the past 60 years, since the founding of the Xizang Autonomous Region.

Xizang has seen steady economic growth, with its regional gross domestic product (GDP) reaching 276.5 billion yuan in 2024, 155 times that of 1965. The region has also registered an average annual growth rate of 8.9 percent, and is projected to surpass 300 billion yuan in GDP this year. In 2024, the per capita disposable income of urban residents in Xizang reached 55,444 yuan, 121 times that of 1965, with an average annual growth of 8.5 percent.

In his letter, Xi voiced his hope that the villagers will do an even better job in protecting the natural beauty of the plateau region, developing the village’s tourism brand, and contributing to building a prosperous and stable border area. His message also reflects his broader vision for Xizang, where better lives go hand in hand with preserving its unique ethnic culture and ecology.

https://news.cgtn.com/news/2025-08-14/A-peach-blossom-village-at-the-heart-of-Xizang-s-transformation-1FPjQZLXx7i/p.html

 

Cisco Receives Frost & Sullivan’s 2025 Global Company of the Year Recognition for Leadership in Mobile IoT Platforms

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Acknowledged for driving continuous innovation and delivering flexible, scalable solutions that enable digital transformation across the global IoT ecosystem

SAN ANTONIO, Aug. 18, 2025 /PRNewswire/ — Frost & Sullivan is pleased to recognize Cisco with the 2025 Global Company of the Year Recognition in the Mobile IoT Platforms sector for its sustained leadership, strategic innovation, and commitment to customer value. This recognition highlights Cisco’s differentiated approach in a rapidly evolving landscape, where digital transformation and IoT scale demand resilience, flexibility, and interoperability.

Cisco
Cisco

Frost & Sullivan evaluates companies through a rigorous benchmarking process across two core dimensions: strategy effectiveness and strategy execution. Cisco excelled in both, demonstrating its ability to align long-term initiatives with current market demand while delivering results with precision and global scalability. “Cisco’s sustained growth in recent years reflects its ability to address unmet customer needs through high-quality, scalable solutions that drive loyalty and increased consumption. The company maintains a remarkably low attrition rate, underscoring strong customer retention and expanding usage across its platform,” said Silvana Rulet, Best Practices Research Analyst at Frost & Sullivan.

Cisco’s success is rooted in a future-focused strategy that combines deep networking expertise with a flexible, cloud-native IoT platform. This enables global operators and enterprises to streamline service delivery, accelerate time-to-market, and overcome market fragmentation. The company’s software-defined architecture, generation-resilient design, and full-stack evolution give customers the agility to integrate new technologies and scale effectively—without vendor lock-in.

Innovation is foundational to Cisco’s leadership in mobile IoT platforms. Its modular and interoperable approach allows each layer of the solution stack to operate independently, ensuring it meets the diverse demands of global industries and geographies. This design not only simplifies integration and upgrades but also empowers customers to modernize at their own pace.

“We are delighted once again to be recognized by Frost & Sullivan as the 2025 Company of the Year in the Mobile IoT Platforms sector,” said Masum Mir, Senior Vice President and General Manager of Cisco’s Provider Mobility business. “Our dedication to delivering a platform that can accelerate growth opportunities through managed mobility services has earned the trust, confidence and partnership of our customers across the globe. It’s exciting to see how our platform empowers service providers and enterprises to innovate, operate with speed at global scale, and connect people, places, and things in mission critical use cases”.

In addition to its technological prowess, Cisco’s commitment to customer experience is a defining element of its competitive advantage. The company has scaled its managed IoT device footprint from 197 million in January 2022 to 284 million by July 2025—a testament to its operational excellence and ability to support enterprises across sectors. Its platform delivers real-time visibility, high availability, and seamless lifecycle management, backed by localized support and a partner-driven go-to-market strategy.

Frost & Sullivan commends Cisco for setting a global benchmark in strategy, execution, and customer impact. Through continuous innovation, platform flexibility, and a customer-first culture, Cisco is helping reshape the mobile IoT ecosystem and enabling industrial digitization at scale.

Each year, Frost & Sullivan presents the Company of the Year Recognition to a company that demonstrates outstanding strategy development and implementation, resulting in measurable improvements in market share, customer satisfaction, and competitive positioning. The recognition honors forward-thinking organizations that are reshaping their industries through innovation and growth excellence.

Frost & Sullivan’s Best Practices Recognitions honor companies across regional and global markets that exhibit exceptional achievement and consistent excellence in areas such as leadership, technological innovation, customer experience, and strategic product development. Each recognition is the result of a rigorous analytical process in which Frost & Sullivan industry experts benchmark performance through comprehensive interviews, deep-dive analysis, and extensive secondary research. The goal is to identify true best-in-class organizations that are driving transformative growth and setting new industry standards.

About Frost & Sullivan

For six decades, Frost & Sullivan has been world-renowned for its role in helping investors, corporate leaders, and governments navigate economic changes and identify disruptive technologies, Mega Trends, new business models, and companies to action, resulting in a continuous flow of growth opportunities to drive future success. Contact us: Start the discussion.

Contact:

Lindsey Whitaker
E: Lindsey.Whitaker@frost.com

 

Informal Systems Announces Malachite Acquisition by Circle to Power New Arc Blockchain Network

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High-performance BFT consensus engine powers Circle’s new stablecoin-focused Layer-1 blockchain launching in testnet later this year.

TORONTO, Aug. 18, 2025 /PRNewswire/ — Informal Systems, a leader in blockchain infrastructure and protocol design, announced on August 12 that its high-performance consensus engine, Malachite, has been acquired by Circle Internet Group, Inc. (NYSE: CRCL) (Circle), a global financial technology firm, to support the launch of Arc1, a new open Layer-1 blockchain network purpose-built for stablecoin finance. Arc is expected to debut in testnet later this year.

Founded by experts in formal methods and distributed systems, Informal Systems builds transformative technologies to foster trust in software and money. Malachite is the product of years of pioneering work in consensus and verifiability—a Byzantine Fault Tolerant (BFT) consensus engine implementing the Tendermint algorithm in a modular design focused on correctness and efficiency. Originally developed to meet real-world demands for a flexible, reusable foundation for decentralized systems.

Circle’s integration of Malachite will help bring greater performance, reliability, and security to stablecoin-based payments, reinforcing Malachite’s mission to deliver trustworthy, low-cost, and borderless financial infrastructure. The Malachite repository will remain open source under the Apache 2.0 license, ensuring continued industry access and innovation.

“This acquisition is a strong validation of Malachite and of our incubation model,” said Ethan Buchman, CEO at Informal Systems. “Circle’s adoption of Malachite provides a high-impact use case, a robust financial foundation for future development, and ensures our technology contributes to meaningful, mission-aligned outcomes.”

The acquisition aligns with Informal’s broader strategy of spinning out incubated projects to accelerate their growth. Alongside Malachite, Informal is advancing initiatives such as Cycles, Hydro, and Quint, a leading tool for complex distributed systems that supported Malachite’s development. Several Informal team members will join Circle to drive Arc’s development, while Informal continues to support other Malachite use cases and collaborate with industry partners on next-generation blockchain applications.

“We’re proud of the exceptional talent and technical depth nurtured at Informal,” said Arianne Flemming, COO. “This transition reflects our commitment to ensuring that the technologies we create serve the most transformative purposes possible.”

Informal will continue working with leading teams on protocol design and cross-chain infrastructure, offering engineering and security expertise to organizations building with Malachite and beyond. For collaboration inquiries, contact hello@informal.systems.

1 Arc is offered by Circle Technology Services, LLC (“CTS”). CTS is a software provider and does not provide regulated financial or advisory services. You are solely responsible for services you provide to users, including obtaining any necessary licenses or approvals and otherwise complying with applicable laws.

Game Changer: DESLOC Smart Lock D110 Plus Launches with Built-in Wi-Fi and Visible Display Under $100

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Smart Lock with Built-in WiFi, LockVue™ Display, and Six Unlock Methods—All in a Sleek, Affordable Package

SAN FRANCISCO, Aug. 18, 2025 /PRNewswire/ — DESLOC, a glocal leading professional smart lock brand committed to making smart living more accessible, today announced the release of D110 Plus Smart Lock — a smart lock with Built-in Wi-Fi that combines essential smart features, app remote control, and biometric security in one sleek design, all for just $89.99.

At a time when most smart locks with built-in WiFi cost over $150, the D110 Plus delivers true remote convenience and multi-user smart control — without the premium price tag or extra accessories. Designed to meet the real needs of modern households, the D110 Plus gives users powerful functionality at a price that makes smart access truly attainable.


Thanks to its integrated WiFi module, the D110 Plus connects directly to your home network—no external hubs, bridges, or subscription services required. Through the independently developed DESLOC App (iOS & Android), users can lock or unlock their doors remotely, share access codes, view activity logs, and customize notifications based on who unlocks the door. Whether it’s your child coming home from school or a guest arriving early, you’re always in the know.

Built with value and usability in mind, the D110 Plus features:

  • Remote Control:  Manage your smart lock and receive real-time notifications directly on your phone, no gateway needed.
  • Six Unlock Methods: Fingerprint, app, PIN code, voice control (work with Amazon Alexa & Google Assistant), fobs, and mechanical keys.
  • LockVue™ Display: Manage settings and monitor lock status right on the lock.
  • Fingerprint Recognition: FlashPrint algorithm identifies prints in under 0.3s with 99% accuracy—trusted by around 10 million families worldwide.
  • AutoSense Setup: Installs in 10-15 minutes and auto-detects left/right door orientation.
  • BHMA Grade 3 Certified & IP54 Rated: Built to last in tough weather and daily use — withstands temperatures from -22°F to 158°F and humidity levels up to 95%, offering one of the most competitive waterproof ratings in its price range.

The D110 Plus is designed for people who want real smart features—not just buzzwords—with pricing that prioritizes function over fluff, for homeowners, renters, or short-term rental hosts. It also includes must-have safety features like anti-peep PIN protection, anti-hijacking protection, auto-lock, a mechanical key backup, and a Type-C emergency power port, so you’re never locked out. Certified by ClimatePartner and recognized with Amazon’s Climate Pledge Friendly badge, the D110 Plus reflects DESLOC’s commitment to sustainability through verified low carbon impact and third-party standards.

DESLOC Smart Lock was built-up with a simple goal: to bring smart home access to all the families around the world and be a trusted brand. The D110 Plus is now available at only $89.99 on Amazon.com — and for a limited time, enjoy an extra $30 off with code PRD110PLUS at checkout.

About DESLOC
DESLOC is a global professional smart lock brand dedicated to making secure, smart living accessible to all. With over 16 years of industry experience and more than 300 patents, DESLOC builds high-quality smart locks that combine dependable performance with user-first design. Trusted by around 10 million families worldwide, DESLOC continues to lead with innovation that brings smart technology into every home’ security.

 

SmallRig × Transformers: Rig Up, Roll Out – Create Beyond

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SHENZHEN, China, Aug. 18, 2025 /PRNewswire/ — SmallRig and Transformers announce a groundbreaking collaboration that brings the essence of Cybertron engineering to professional creators worldwide. This partnership embodies the Transformers philosophy of “More Than Meets The Eye” through fifteen purpose-built tools designed to break through creative limitations, revealing true innovation lies Beyond Limits.

SmallRig × Transformers BUMBLEBEE EDITION
SmallRig × Transformers BUMBLEBEE EDITION

Just as Transformers shatter the boundaries of form, shifting into battle machines, SmallRig’s equipment empowers creators to overcome the physical constraints of shooting, making imagination the only limit. The “BumbleBee Edition” collection represents the perfect fusion of Transformers’ iconic design language and SmallRig’s engineering excellence, proving that true creation is always about going Beyond the Ordinary.

The lineup includes two premium cage kits for Canon and Sony cameras featuring quick release mechanisms and reinforced structural designs, a versatile foldable multitool with eight essential functions, professional monitor supports with enhanced stability, dedicated handles for DJI stabilizers that improve handling and control, advanced shock absorber supports for vibration reduction, a high-performance tripod system with swift deployment, a powerful V-mount battery solution with intelligent power management, and LED video lights with precise color control. Each product showcases BumbleBee’s distinctive black-and-yellow color scheme with laser-etched Autobot insignias and incorporates design elements inspired by Cybertron technology.

What sets this collaboration apart is its deep integration of Transformers’ core principles into professional-grade equipment. The cage kits transform standard camera setups into robust creative platforms, mirroring how Autobots adapt to any challenge. The tripod system features a quick release deployment system, echoing Bumblebee’s legendary agility. The V-mount battery delivers reliable, long-lasting power reminiscent of Cybertron’s energon technology. Every product in the “BumbleBee Edition” has been engineered to help creators go Beyond Yourself, challenging past achievements and unlocking higher levels of creative evolution.

This partnership goes beyond surface-level aesthetics. SmallRig has worked closely with professional cinematographers and content creators to ensure each product addresses real-world creative challenges. The handles for DJI stabilizers feature improved ergonomics based on extensive field testing. The LED lights incorporate advanced diffusion technology developed through collaboration with lighting specialists. The shock absorber support utilizes new materials tested under demanding production conditions.

The “BumbleBee Edition” represents a fundamental shift in how professional tools can inspire creativity. Just as Transformers characters reveal unexpected capabilities, these products unlock new creative potential. The cage kits provide filmmakers with unprecedented flexibility, allowing for swift configuration changes without compromising stability. The multitool combines essential on-set tools in a compact form that would make any Autobot envious. This new ecosystem enables creators with the freedom to focus on their vision rather than technical limitations.

For SmallRig, this collaboration represents the culmination of its mission to develop tools that empower creators to push boundaries. The company’s decade-long commitment to understanding creator needs and listening to their voice has made this ambitious partnership possible. By combining its engineering expertise with Transformers’ rich legacy of innovation and adaptability, SmallRig has created a product line that truly stands apart in the professional creative market, allowing everyone to become their own Bumblebee in their universe.

The “BumbleBee Edition” embodies the shared values of both brands: the belief that true potential often lies beneath the surface, that limitations exist to be overcome, and that the right tools can transform creative vision into reality. For professional creators who demand both performance and inspiration from their equipment, this collection represents a new standard in what creative tools can achieve.

About SmallRig

Since 2013, SmallRig has empowered 2M+ creators worldwide with professional accessory solutions for cameras, gimbals, and mobile phones. Through our User Co-Design (UCD) and DreamRig programs, SmallRig turns ambitious visions into reality.

 

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