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Smart Riding IoT – ASMAX showcase Rider’s Symphony at Tokyo Motorcycle Show

TOKYO, April 2, 2025 /PRNewswire/ — At the 2025 Japan International Motorcycle Show in Tokyo, ASMAX once again made waves in the riding world with its smart riding IoT ecosystem. The Io T-enabled MESH Intercom Headset Series became the breakout star, hailed by media as the “Sixth Sense for Riders.” 

Global Exclusive Tech: MESH+5G Shatters Communication Barriers 

“Traditional intercoms like pigeons chained by iron—this is a true eagle,” exclaimed a motorcycle influencer at ASMAX’s booth, impressed at the headset. 

Distance limitations and terrain barriers of traditional Bluetooth headsets have long been an invisible constraint for motorcycle riding teams. ASMAX’s MESH breaks through this challenge with its MESH multi-hop self-organizing network technology: signals leap between devices like a relay, conquering tunnels, mountains, and urban skyscrapers to ensure safer team rides. Coupled with SMC Smart Adaptive Technology, the seamless MESH+5G switching system ensures unbroken tacit teamwork between riders—no dropped connections, ever. 

F1Pro Max: The Pinnacle of Innovation 

ASMAX’s voice control system redefines convenience. A simple “Hi Max” command to access all headset features including music, navigation, calls, and more—all while delivering crystal-clear intercom clarity even at 180 km/h. Moreover, it’s reliable water proof performance and diverse functionality elevate the helmet Bluetooth headset from a basic device to a truly smart solution, marking a significant leap into the ear of intelligent riding technology

It’s worth noting that ASMAX is set to launch the highly anticipated F1 Pro Max, it’s an audio revolution. This product is definitely one to watch for all motorcycle enthusiasts. 

Smart Riding IoT: Redefining the Future 

At the Tokyo exhibition, alongside the highly acclaimed ASMAX smart IoT Mesh Intercom headset, a range of innovative IoT products was unveiled, including smart IoT spotlight, smart tire pressure monitors, and voice-operated INSTA360 action cameras. Imagine commanding your entire ride setup with a single phrase—turning your motorcycle into a scene from a futuristic blockbuster. 

What’s more? The ASMAX MESH Intercom Headset offers jaw-dropping value: premium performance at half the price of competitors. 

Stay Connected
Follow @asmaxworld_official on Instagram for updates on the F1Pro Max launch and more. 

ASMAX – Where Cutting-Edge Tech Meets the Spirit of the Ride. 

 

Cisco’s 2025 Data Privacy Benchmark Study: Privacy landscape grows increasingly complex in the age of AI

News Summary

  • The Cisco 2025 Data Privacy Benchmark Study reveals increasing trust in global providers to protect and secure data
  • 86% of respondents support privacy legislation, recognizing its positive impact on business operations
  • While 96% confirm that privacy investments provide returns exceeding costs, organizations anticipate resources and spending will likely shift to AI in the coming year
  • AI familiarity is rising, with 63% being very familiar with Generative AI, but concern for unintended risks continue

SAN JOSE, Calif., April 2, 2025 /PRNewswire/ — Cisco (NASDAQ: CSCO) today unveiled its 2025 Data Privacy Benchmark Study, offering a comprehensive analysis of privacy trends and their profound implications for businesses worldwide. As data privacy remains critical to establishing business value and trust, the study uncovers a complex landscape where the demand for local data storage intersects with reliance on global providers’ expertise. Conducted across 12 countries with insights from 2,600 privacy and security professionals, the eighth edition Data Privacy Benchmark Study demonstrates the growing importance of establishing solid data privacy foundations to unleash the full potential of AI.

Cisco 2025 Data Privacy Benchmark Study
Cisco 2025 Data Privacy Benchmark Study

“Privacy and proper data governance are foundational to Responsible AI,” said Dev Stahlkopf, Cisco Chief Legal Officer. “For organizations working toward AI readiness, privacy investments establish essential groundwork, helping to accelerate effective AI governance.”

Concerns around safety and security drive data residency decisions

Despite increased operational costs of data localization, 90% of organizations see local storage as inherently safer, while 91% (up five percentage points year-over-year) trust global providers for better data protection. These dual data points reveal today’s complex privacy landscape: global providers are valued for their capabilities, but local storage is perceived as safer.

“The drive for data localization reflects rising interest in data sovereignty,” said Harvey Jang, Cisco’s Chief Privacy Officer. “Yet, a thriving, global digital economy relies on trusted cross-border data flows. Interoperable frameworks such as the Global Cross-Border Privacy Rules Forum will play a vital role in enabling growth while effectively addressing crucial privacy and security concerns.”

Building Trust Through Compliance: The Business Advantage of Privacy Laws

Privacy legislation remains a cornerstone of customer trust, with 86% of respondents noting a positive impact on their organizations, up from 80% last year. Despite the costs associated with compliance, a resounding 96% of organizations report that the returns significantly outweigh the investments.

This sentiment is echoed by the increasing consumer awareness and confidence in privacy laws mentioned in the 2024 Cisco Consumer Privacy Survey, where most global consumers (53%) said they are aware of their country’s privacy laws. Among those aware, 81% feel confident in their ability to protect their data, compared to just 44% of those unaware of such laws.

Privacy: The Cornerstone of Responsible AI in the GenAI Era

As familiarity with AI increases—63% of respondents are now very familiar with Generative AI (GenAI)—concerns remain steady year-over-year. Despite many organizations reporting significant business gains from GenAI, data privacy is still a major risk. Notably, 64% of respondents worry about inadvertently sharing sensitive information publicly or with competitors, yet nearly half admit to inputting personal employee or non-public data into GenAI tools. This gap highlights the need for tools like Cisco’s AI Defense which safeguard against the misuse of AI tools and data leakage.

In turn, there is an increased focus on investing in AI governance processes among respondents, where an overwhelming 99% of respondents anticipate reallocating resources from privacy budgets to AI initiatives in the future. The 2024 Cisco AI Readiness Index emphasizes this trend, revealing that IT budget allocations are anticipated to nearly double in the coming year as companies work to safely deploy AI technology. Cisco will continue to monitor this shift in future research, recognizing that both privacy and AI governance play a combined role in establishing safe and reliable AI systems.

AI and Privacy: Catalysts for Business Growth and Customer Loyalty

Cisco’s annual study highlights the need for organizations to balance local data storage, global expertise, and privacy in an AI-driven world. It emphasizes the need to view data governance as an essential strategic investment for aligning AI strategies with privacy, ensuring sustainable growth and consumer trust.

Additional Resources:

About Cisco
Cisco (NASDAQ: CSCO) is the worldwide technology leader that is revolutionizing the way organizations connect and protect in the AI era. For more than 40 years, Cisco has securely connected the world. With its industry leading AI-powered solutions and services, Cisco enables its customers, partners and communities to unlock innovation, enhance productivity and strengthen digital resilience. With purpose at its core, Cisco remains committed to creating a more connected and inclusive future for all. Discover more on The Newsroom and follow us on X at @Cisco.

Cisco and the Cisco logo are trademarks or registered trademarks of Cisco and/or its affiliates in the U.S. and other countries. A listing of Cisco’s trademarks can be found at http://www.cisco.com/go/trademarks. Third-party trademarks mentioned are the property of their respective owners. The use of the word ‘partner’ does not imply a partnership relationship between Cisco and any other company.

 

MEXC Dominates 2024 Perpetuals Surge, Secures Top 5 Global Ranking

VICTORIA, Seychelles, April 2, 2025 /PRNewswire/ — MEXC, a leading global cryptocurrency exchange, experienced a substantial rise in perpetual futures trading volume throughout 2024. According to CoinGecko’s latest annual report, MEXC captured the highest market share in perpetual trading and open interest (OI) volume among all centralized exchanges.

MEXC Dominates 2024 Perpetuals Surge, Secures Top 5 Global Ranking
MEXC Dominates 2024 Perpetuals Surge, Secures Top 5 Global Ranking

Key Takeaways:

  • MEXC’s share of perpetual trading volume increased from 3% to 11% in 2024.
  • The exchange’s OI market share doubled in Q4 2024, leading all competitors.
  • MEXC entered the top five exchanges, with the total annual perpetual trading volume reaching $58.5 trillion.

MEXC’s share of the perpetual futures market grew from just 3% at the start of 2024 to 11% by year-end — a notable achievement driven by the platform’s deep liquidity, competitive fee structure, and innovative trading features. This performance placed MEXC among the top five centralized perpetual exchanges, collectively recording $58.5 trillion in trading volume for the year. This makes 2024 the most active year in the history of futures trading on the crypto market.

Throughout the year, MEXC showed steady growth across key metrics. Its perpetual trading volume share nearly quadrupled, while its OI market share doubled by Q4. The exchange’s strong focus on listing the most trending and in-demand tokens, combined with low fees in both futures and spot trading, has made it a go-to option for many traders worldwide.

The exchange received additional recognition from institutional reports such as TokenInsight, which stated the exchange captured the largest market share among centralized exchanges in February 2024, earning it a spot among the top 5 exchanges in overall market share. By identifying trends faster than its competitors, MEXC continues to strengthen its position among top-tier exchanges.

MEXC’s substantial growth in perpetual trading and open interest volume market share demonstrates the exchange’s emerging role as a major force in the cryptocurrency derivatives market. According to CoinDesk data, the exchange also captured the largest market share among centralized exchanges in February 2024, securing a place in the global top five for overall trading volume.

These achievements, supported by the platform’s comprehensive token offerings and methodical approach to capturing market trends, position MEXC as a key player in driving the evolution of cryptocurrency trading. MEXC remains dedicated to enhancing its platform, expanding its offerings, and upholding the highest standards of security and user experience.

About MEXC

Founded in 2018, MEXC is committed to being “Your Easiest Way to Crypto.” Serving over 34 million users across 170+ countries, MEXC is known for its broad selection of trending tokens, everyday airdrop opportunities, and low trading fees. Our user-friendly platform is designed to support both new traders and experienced investors, offering secure and efficient access to digital assets. MEXC prioritizes simplicity and innovation, making crypto trading more accessible and rewarding.

MEXC Official Website X Telegram |How to Sign Up on MEXC

So-Young International Inc. Announces Share Purchase by Controlling Shareholder

BEIJING, April 2, 2025 /PRNewswire/ — So-Young International Inc. (Nasdaq: SY) (“So-Young” or the “Company”), the leading aesthetic treatment platform in China connecting consumers with online services and offline treatments, today announced that the Company had been informed by Mr. Xing Jin, the Company’s chairman of the board of directors, chief executive officer, and controlling shareholder, that on March 31, 2025, Beauty & Health Holdings Limited, a company incorporated in the British Virgin Islands and controlled by Mr. Xing Jin, purchased a total of 4,544,820 American depositary shares (“ADSs”) representing 3,496,015.38 Class A ordinary shares of the Company in the open market in accordance with Rule 10b-18 of the Securities Exchange Act of 1934, as amended, using personal funds (the “Share Purchase”). This increases Mr. Xing Jin’s total beneficial ownership to 24.9 % of the Company’s outstanding shares[1]. The ADSs were purchased at a price of US$ 0.9 per ADS, for a total aggregate purchase price of US$ 4,090,338.

The directors of our Company do not expect that the Share Purchase will have any material adverse impact on the financial position and business operation of the Company. For more details, please refer to the Company’s SEC filings, including an amended 13D/A of Mr. Xing Jin, available at https://www.sec.gov/Archives/edgar/data/1758530/000110465925030571/xslSCHEDULE_13D_X01/primary_doc.xml

Mr. Xing Jin, chairman of the board of directors and chief executive officer of So-Young, commented, “this Share Purchase demonstrates my continued confidence in the Company and its long-term growth prospects.”

[1] The percentage of the class of securities is calculated by dividing the number of shares beneficially owned by Mr. Xing Jin by all of the Company’s issued and outstanding Class A ordinary shares and Class B ordinary shares as a single class as of February 28, 2025.

About So-Young International Inc.

So-Young International Inc. (Nasdaq: SY) (“So-Young” or the “Company”) is the leading aesthetic treatment platform in China connecting consumers with online services and offline treatments. The Company provides access to aesthetic treatments through its online platform and branded aesthetic centers, offering curated treatment information, facilitating online reservations, delivering high-quality treatments, and developing, producing and distributing optoelectronic medical equipment and injectable products. With its strong brand recognition, digital reach, affordable treatments and efficient supply chain, So-Young is well-positioned to serve its audience over the long term and grow along the medical aesthetic value chain.

Safe Harbor Statement

This announcement contains forward-looking statements. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “future,” “intends,” “plans,” “believes,” “estimates,” “confident” and similar statements. Statements that are not historical facts, including but not limited to statements about So-Young’s beliefs and expectations, are forward-looking statements. Forward looking statements involve inherent risks and uncertainties. Further information regarding these and other risks is included in the Company’s filings with the Securities and Exchange Commission. All information provided in this press release is as of the date of the press release, and So-Young undertakes no duty to update such information, except as required under applicable law.

For more information, please contact:

So-Young

Investor Relations
Ms. Mona Qiao
Phone: +86-10-8790-2012
E-mail: ir@soyoung.com 

Christensen

In China
Ms. Dee Wang
Phone: +86-10-5900-1548
E-mail: dee.wang@christensencomms.com 

In US
Ms. Linda Bergkamp
Phone: +1-480-614-3004
Email: linda.bergkamp@christensencomms.com

m-FINANCE Launches AI-Driven Commentary for mF4 Trading Platform

HONG KONG, April 2, 2025 /PRNewswire/ — m-FINANCE Limited (“m-FINANCE”), a wholly owned subsidiary of mF International Limited (the “Company” or “mF International”) (Nasdaq: MFI) and a provider of forex and bullion trading solutions in Asia, today announced the launch of “AI-Commentary”, an advanced analytical suite integrated into its mF4 Trading Platform. The solution combines m-FINANCE’s institutional expertise with DeepSeek AI’s (“DeepSeek”) large language models (“LLMs”), by which m-FINANCE expects to enable brokers to deliver actionable insights while improving operational efficiency.

The system aggregates real-time market data, including forex rates, bullion prices, and macroeconomic indicators, analyzing patterns across multiple timeframes and asset classes. By leveraging DeepSeek’s models, fine-tuned with financial datasets, AI-Commentary is designed to translate complex data into clear, easily readable insights that meet industry standards. m-FINANCE believes for brokers, the result is an innovative, scalable solution that provides new ways to engage with clients.

The Company expects that  AI-Commentary will support brokers by bolstering operational efficiency and client retention, and by automating analytical tasks, it may reduce manual workloads, allowing teams to focus on strategic client interactions. For end-clients, it is anticipated that AI-Commentary will identify emerging opportunities and risks, delivering timely insights directly within the mF4 Platform interface with embedded TradingView charts and smart indicators. AI-Commentary comes in “Basic” and “Advanced” tiers across multiple languages while maintaining robust security and giving brokers full editorial control over regulatory compliance.

Building on this foundation, m-FINANCE is developing an AI Agent project to analyze traders’ risk appetites and trading styles, recommend optimal signals, and eventually automate trade execution. This and other advancements reflect m-FINANCE’s dedication to driving innovation for its global trading clients.

Mr. Chi Weng (Dick) Tam, the Executive Director and Chief Executive Officer of m-FINANCE, commented, “We are confident that our AI-Commentary feature will transform how brokers provide value to clients. By automating complex analysis while maintaining institutional-grade quality, we expect to help our partners boost client engagement and operational efficiency, allowing them to prioritize what matters most in their own client interactions. This launch represents our first significant step in integrating AI technology into our ecosystem, laying the foundation for upcoming projects, including our AI Agent, which we anticipate will further enhance the trading experience. We believe these developments will reinforce our two-decade commitment to innovation in forex and bullion trading solutions.”

About mF International Limited

mF International Limited is a British Virgin Islands holding company with three operating subsidiaries in Hong Kong. The Company’s principal Hong Kong subsidiary, m-FINANCE, is a Hong Kong-based experienced financial trading solution provider principally engaged in the development and provision of financial trading solutions via internet or platform as software as a service, or SaaS. m-FINANCE has approximately 20 years of experience providing real-time mission critical forex, bullion/commodities trading platform solutions, financial value-added services, mobile applications and financial information for brokers and institutional clients in the region. With clients located over mainland China, Hong Kong and Southeast Asia, m-FINANCE provides customers with the mF4 Trading Platform, Trader Pro, Bridge and Plugins, CRM System, ECN System, Liquidity Solutions, Cross-platform “Broker+” Solution, Social Trading Apps and other value-added services. For more information, please visit the Company’s website: https://ir.m-finance.com/.

Forward-Looking Statements

Certain statements in this announcement are forward-looking statements. These forward-looking statements involve known and unknown risks and uncertainties and are based on the Company’s current expectations and projections about future events that the Company believes may affect its financial condition, results of operations, business strategy and financial needs. Investors can find many (but not all) of these statements by the use of words such as “approximates,” “believes,” “hopes,” “views,” “expects,” “anticipates,” “estimates,” “projects,” “intends,” “plans,” “will,” “would,” “should,” “could,” “may” or other similar words. The Company undertakes no obligation to update or revise publicly any forward-looking statements to reflect subsequent occurring events or circumstances, or changes in its expectations, except as may be required by law. Although the Company believes that the expectations expressed in these forward-looking statements are reasonable, it cannot assure you that such expectations will turn out to be correct, and the Company cautions investors that actual results may differ materially from the anticipated results and encourages investors to review other factors that may affect its future results in the Company’s registration statement and other filings with the U.S. Securities and Exchange Commission.

For investor and media inquiries, please contact:

mF International Limited
Investor Relations Department
Email: ir@m-finance.net 

ICR, LLC
Robin Yang
Email: mFInternational.IR@icrinc.com 
Phone: (646) 308-1475

Autohome Inc. Issues 2024 ESG Report

BEIJING, April 2, 2025 /PRNewswire/ — Autohome Inc. (NYSE: ATHM; HKEX: 2518) (“Autohome” or the “Company”), the leading online destination for automobile consumers in China, today issued its 2024 Environmental, Social and Governance (“ESG”) report.

The report outlines Autohome’s comprehensive long-term ESG strategy, progress it has made in key areas including corporate governance, product responsibility, responsible management practices, talent development, sustainable operations, and impactful social welfare initiatives.

Mr. Quan Long, Chairman of Autohome, commented, “As we continue to drive innovation and growth, we remain firmly committed to fostering a sustainable automotive ecosystem. Through our relentless pursuit of excellence and dedication to environmental stewardship, we are proud to contribute to a greener, more resilient future for the industry and our communities.”

To view the report in full, please visit the website of investor relations of the Company or access the report at: https://autohomeinc.gcs-web.com//static-files/7d502176-018f-4460-9215-2c698bef16fb

About Autohome Inc.

Autohome Inc. (NYSE: ATHM; HKEX: 2518) is the leading online destination for automobile consumers in China. Its mission is to engage, educate and inform consumers about everything auto. Autohome provides occupationally generated content, professionally generated content, user-generated content, and AI-generated content, a comprehensive automobile library, and extensive automobile listing information to automobile consumers, covering the entire car purchase and ownership cycle. The ability to reach a large and engaged user base of automobile consumers has made Autohome a preferred platform for automakers and dealers to conduct their advertising campaigns. Further, the Company’s dealer subscription and advertising services allow dealers to market their inventory and services through Autohome’s platform, extending the reach of their physical showrooms to potentially millions of internet users in China and generating sales leads for them. The Company offers sales leads, data analysis, and marketing services to assist automakers and dealers with improving their efficiency and facilitating transactions. Autohome operates its “Autohome Mall,” a full-service online transaction platform, to facilitate transactions for automakers and dealers. Further, through its websites and mobile applications, it also provides other value-added services, including auto financing, auto insurance, used car transactions, and aftermarket services. For further information, please visit www.autohome.com.cn.

Safe Harbor Statement 

This press release contains statements that may constitute “forward-looking” statements pursuant to the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will”, “expects”, “anticipates”, “future”, “intends”, “plans”, “believes”, “estimates” and similar statements. Statements that are not historical facts, including statements about Autohome’s beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement. Further information regarding these and other risks is included in Autohome’s filings with the SEC and announcements on the website of the Hong Kong Stock Exchange. All information provided in this press release is as of the date of this press release, and Autohome does not undertake any obligation to update any forward-looking statement, except as required under applicable law.

For investor and media inquiries, please contact:

In China:

Autohome Inc.
Investor Relations
Sterling Song
Investor Relations Director  
Tel: +86-10-5985-7483
E-mail: ir@autohome.com.cn

Christensen China Limited 
Suri Cheng
Tel: +86-185-0060-8364
E-mail:  suri.cheng@christensencomms.com

 

Spotlight on STAR Market Amid Tech-driven Rise in China

GUANGZHOU, China, April 2, 2025 /PRNewswire/ — As of March 31, China’s technology sector has demonstrated exceptional resilience and growth, underscored by the strong performance of key indices such as the STAR AI Index and the STAR Growth Index, recording year-to-date increases of 18% and 12%, respectively. The STAR market’s growing prominence has sparked significant interest among fund managers, with over 30 fund companies now offering STAR market-related index products. Among these, E Fund Management (“E Fund”), the largest mutual fund manager in China, has emerged as a leader in this space.

E Fund offers a comprehensive lineup of seven STAR market-related ETFs, featuring low management fees in their category. Notable offerings include the E Fund STAR 50 ETF (Code: 588080) and the E Fund CSI Star & Chinext 50 ETF (Code: 159781), both accessible through the ETF Connect program. Recently, E Fund and other leading asset managers have introduced ETFs and feeder funds linked to the STAR Composite Index, providing investors with expanded options to capitalize on the STAR market’s growth potential.

The STAR market, established in 2019, has become a key hub for innovation, particularly in sectors like semiconductors, biopharmaceuticals, and renewable energy. In March, the STAR market handled the first two IPO applications of the year, one of which came from a pre-revenue company, further solidifying its position as a leading platform for fostering cutting-edge enterprises. Meanwhile, the broader A-share market is increasingly leaning towards tech-driven industries. In 2024, over 90% of newly listed companies on the STAR Market, ChiNext Market, and Beijing Stock Exchange are high-tech enterprises, and more than 40% of the A-share market’s total value is concentrated in strategic emerging industries. This reinforces the pivotal role of technology and innovation in driving China’s economic transformation.


About E Fund

Established in 2001, E Fund Management Co., Ltd. (“E Fund”) is a leading comprehensive mutual fund manager in China with over RMB 3.5 trillion (USD 490 billion) under management.* It offers investment solutions to onshore and offshore clients, helping clients achieve long-term sustainable investment performances. E Fund’s clients include both individuals and institutions, ranging from central banks, sovereign wealth funds, social security funds, pension funds, insurance and reinsurance companies, to corporates and banks. Long-term oriented, it has been focusing on the investment management business since inception and believes in the power of in-depth research and time in investing. It is a pioneer and leading practitioner in responsible investments in China and is widely recognized as one of the most trusted and outstanding Chinese asset managers.

Source: E Fund. AuM includes subsidiaries. Data as of Dec 31, 2024. FX rate is sourced from PBoC.

 

 

MEGHAN, DUCHESS OF SUSSEX ANNOUNCES AS EVER’S FIRST COLLECTION WILL BE AVAILABLE FOR PURCHASE TODAY

After much anticipation, As ever’s first seasonal drop will be available today for purchase at AsEver.com.

LOS ANGELES, April 2, 2025 /PRNewswire/ — Meghan, Duchess of Sussex, is proud to announce that the first collection of eight signature products will be available for purchase, beginning today. Developed in partnership with Netflix’s CPG division, this collection offers a glimpse into Meghan’s approach to elevated, everyday living and is inspired by her long-lasting love of cooking, entertaining, and hostessing with ease.

Following the debut of Netflix’s “With Love, Meghan”, As ever brings to life the staples Meghan turns to time and again in her own kitchen and daily life. Designed to infuse warmth, beauty, and intention into daily rituals, this collection marks the beginning of a brand that will continue to evolve with new seasonal offerings inspired by Meghan’s personal essence. As ever will release new product collections seasonally.

Available today on AsEver.com, the following products will be available to ship nationwide across all 50 states with plans to expand globally:

As ever collection
As ever collection

DOWNLOAD HI-RES IMAGE HERE

  • Raspberry Spread in Keepsake Packaging – The heart of the collection, and where it all began. This luscious, fruit-forward spread is housed in elegant keepsake packaging designed to be repurposed long after the last spoonful. SRP: $14 [Raspberry Spread without Keepsake Packaging available soon, SRP: $9]
  • Herbal Lemon Ginger Tea – A modern take on a classic, this bright and warming infusion balances zesty flavor with a touch of spicy ginger, creating the perfect morning ritual. SRP: $12
  • Herbal Peppermint Tea – A crisp and refreshing blend of pure peppermint, this tea offers the perfect moment of peace, whether sipped hot or iced. SRP: $12
  • Herbal Hibiscus Tea – Vibrant and floral, this lively, tangy brew delivers a naturally sweet finish, especially delightful with a drizzle of honey. SRP: $12
  • Flower Sprinkles – A touch of edible artistry. Elevate any dish with these delicate, colorful florals—turning omelettes into masterpieces, salads into statements, and mealtime into moments of joy. SRP: $15
  • Crepe Mix – Elegance made effortless. This light, airy mix delivers delicate crepes that are as perfect for a solo gourmet indulgence as they are for a cozy family breakfast. SRP: $14
  • Shortbread Cookie Mix with Flower Sprinkles Included – A flavorful, crumbly delight with a whimsical floral twist. Enjoy them as-is, crumble them over ice cream, or use them as the perfect base for your favorite spreads. SRP: $14
  • Limited-Edition Wildflower Honey with Honeycomb – A luxurious, drizzle-worthy indulgence with tasting notes of wildflowers, finished with a stunning wedge of honeycomb. Elevate everything from yogurt and tea to roasted salmon and charcuterie spreads. Supplies are limited. SRP: $28

As ever is also pleased to announce the addition of Melissa Kalimov as Chief Operating Officer. Melissa brings over 15 years of experience in scaling brands, go-to-market execution, and strategic leadership for companies of all stages, from multinational corporations like Gap, Inc., to small startups that she has co-founded and led.

About As ever:
As ever, a premium lifestyle brand by Meghan, Duchess of Sussex, offers beautifully crafted products designed to elevate everyday moments. Available exclusively on AsEver.com, As ever is available for purchase nationwide across all 50 states. With a dedication to timeless design and curated craftsmanship, the brand will continue to expand seasonally, introducing new products that encourage a joyful and intentional way of living.