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Malaysia Aviation Group Achieves Positive NIAT of RM54mil and Third Consecutive Operating Profit on the Back of Operational Headwinds

  • Positive EBITDA at RM788mil with Operating Profit at RM113mil
  • Stronger load factor, averaging 80%, a 3-percentage point increase from 2023

KUALA LUMPUR, Malaysia, April 24, 2025 /PRNewswire/ — Malaysia Aviation Group (“MAG” or “the Group”) reports a positive Net Profit After Interest and Tax (NIAT) of RM54 million for the year 2024, marking a third consecutive year of positive operating profit at RM113million. This performance is further underscored by a robust Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA) of RM788 million, achieved despite operational headwinds, including proactive network cuts in Q4 2024, which reduced capacity by 18%.

The Group maintained a strong cash balance of RM3.0 billion as of 31 December 2024, without any capital injections from its main shareholder, Khazanah Nasional Berhad, since October 2021.

The capacity cuts, driven by supply chain disruptions which extended maintenance times and delays in new aircraft delivery, were implemented during a traditionally strong quarter, impacting the Group’s full-year revenue, which stood at RM13,679mil – a marginal 1% decrease year-on-year on the back of a 6% increase in Available Seat Kilometre (ASK). However, passenger traffic remained robust in the premium segment with stronger load factors for both passenger and cargo segments. The Group also expanded its international network through new routes and deep partnership collaborations.

The Group’s positive NIAT was further supported by a reversal of impairment on Rights of Use Assets, Aircraft, Property, Plant and Equipment and Intangible Assets amounting to RM426 million. These impairments, initially recognised during the COVID-19 pandemic in 2020, were reversed due to improved capacity, revenue, seat factor, and yield experienced in the financial years 2023 and 2024.

MAG FY 2024 Performance YoY

Actual 2024

Actual 2023

Passenger (m)

16.6

14.5

Passenger Load Factor (%)

80

77

Passenger Yield (MYR Sen)

30.1

33.3

On-Time Performance (%)

73

72

Operational Highlights: Airlines and Non-Airlines Business Segments

Airline Business Segment 

  • Malaysia Airlines Berhad (MAB) posted an operating profit of RM139 million, a 87% decline from RM1.09 billion in 2023 due to lower yield and detrimental impact of capacity cut in Q4 2024.
  • MAB’s yearly capacity increased by 7%, with a 17% rise in passengers carried and a load factor of 81% compared to 77% in 2023.
  • MAB introduced three new destinations: Male (Maldives), Da Nang (Vietnam), and Chiang Mai (Thailand), and resumed flights to Kolkata, India.
  • MAB’s on time performance (OTP) improvement was impeded by aircraft constraints, with just a 1% improvement year-on-year.
  • Firefly’s loss widened year-on-year due to the commencement of its jet operations in Subang Airport. Load factor registered a 10 ppt increase year-on-year but yield declined by 19% due to jets operation from Subang Airport.
  • Amal by Malaysia Airlines recorded a 36% improvement in its financial performance year-on-year.

Non-Airline Business Segment

  • MAB Kargo, the Group’s cargo division, posted a higher operating profit, supported by additional capacity and higher load factor. The load for belly and freighter cargo was 8 percentage pointand 3 percentage point higher respectively.
  • AeroDarat Services, the ground handling solution provider, reported a remarkable improvement in its financial performance. Operating profit increased three times on the back of higher flights handled for the Group and foreign carrier business segment.
  • MAB Academy, the Group’s premiere training and development arm, achieved better results than the previous year, while MAB Engineering Services faced challenges due to skilled workforce shortages.

In 2024, MAG and its subsidiaries received significant global recognition for their products and services. Malaysia Airlines was awarded the APEX Four-Star Major Airline status and ranked among the Top 10 for World’s Best Cabin Crew by Skytrax, while also moving up to #39 (from #47) in the World’s Best Airline rankings. The mainline also received awards for its in-flight dining, reflecting its commitment to enhancing its onboard offerings, including through the introduction of its Best of Asia menu. Additionally, the Enrich loyalty programme continued to earn accolades for its strong performance in member engagement and customer loyalty.

Remarks by Group Managing Director of MAG, Datuk Captain Izham Ismail

2024 has been a testament to MAG’s resilience and commitment to both growth and sustainability. While facing operational challenges, we have not only maintained profitability but also ensured that we are strategically positioned for the future. As we work towards our vision of Destination 2030, a future of stability and growth, we remain deeply focused on two guiding principles: commercial sustainability and nation building. Our vision is clear – to continue playing a key role in the nation’s economic development while ensuring the long-term strength and competitiveness of the Group.

A central element of this strategy is our continued investment in modernising and expanding our fleet. By 2030, we aim to operate a modernised, new generation narrowbody fleet of 55 aircraft comprising the Boeing 737-8 and 737-10, significantly enhancing our operational efficiency and flexibility to better serve both domestic and international markets. In parallel, we are progressively integrating the A330neo aircraft into our long-haul network, further elevating the travel experience for our customers. Two aircraft have already entered service, operating to Melbourne, Bali and Auckland, with eight more expected this year.

As our fleet modernisation progresses, we are also strengthening our network to maximise connectivity and meet growing demand. With forward bookings increasing approximately 9% year-on-year, our mainline will continue to expand its presence in key markets including ASEAN, Australia, New Zealand, and South Asia, reinforcing our role as the gateway to Asia and beyond. This strategic growth is further complemented by our return to Paris on 22 March 2025, marking the second European destination in our network.

Meanwhile, our non-airline businesses will continue to support MAG’s broader strategic objectives. MAB Academy’s new simulator building, set to complete by Q2 2025, is poised to enhance regional training capabilities as a premiere aviation training provider. To support MAG’s fleet expansion and growing demand for maintenance, repair and overhaul (MRO) services, MAB Engineering Services will continue to strengthen its talent pipeline, while Hangar 4 in Subang (SZB) remains on track to open in Q1 2026, further enhancing our maintenance capacity. At the same time, MAG’s catering operations (MCAT) continues to grow from strength to strength, having transitioned to the new MCAT West facility, which is well-positioned to support the Group’s future in-flight catering aspirations and expansion.

These strategic investments not only position MAG for success but also demonstrate our ongoing contribution to the nation’s growth by fostering employment, improving connectivity, and driving economic activity. As we move forward, we remain committed to building a strong, commercially sustainable organisation that contributes meaningfully to Malaysia’s development, all while delivering exceptional value to the stakeholders we serve.

-END-

About Malaysia Aviation Group 

Malaysia Aviation Group (MAG) is a global aviation organisation comprising three focused business portfolios from Airlines, Loyalty and Travel Services (LTS) and Aviation Services. 

Its current Airlines business portfolio that serves the global, domestic and segmented market comprises Malaysia Airlines – the national carrier of Malaysia, Firefly and MASwings – the regional airlines focused on serving communities across Malaysia, and AMAL by Malaysia Airlines – leading one-stop pilgrimage travel solutions centre. 

MAG also focuses on Aviation Services business such as maintenance, repair and overhaul (MRO), cargo, ground handling and training that houses MAB Engineering, MASkargo – one-stop cargo logistic and terminal operations service provider, AeroDarat – one-stop ground handling solution provider and Malaysia Airlines Academy – one-stop Aviation and Hospitality Centre of Excellence. 

The Loyalty and Travel Services (LTS) business portfolio focuses on providing end-to-end travel solutions and loyalty programs, complementing its established strength and expertise in the airline and aviation service businesses. It comprises Journify – the integrated one-stop travel and lifestyle digital platform, Enrich – the award-winning Travel & Lifestyle Loyalty Programme of Malaysia Airlines; and MHholidays – the flight and hotel package arm for the Group.   

With the clear business portfolios, MAG is set to achieve its vision anchored on becoming Asia’s Leading Travel and Aviation Services Group, focused on delivering highly customised, end-to-end travel solutions by 2025. 

Issued by Group Communications, Malaysia Aviation Group. 

Where Bricks Bloom: Pacific Place Unveils Hong Kong’s First LEGO® Botanical Garden

Step Into a Brick-Built Spring-Summer Wonderland Where Nature Blooms with Imagination


HONG KONG SAR – Media OutReach Newswire – 28 April 2025 – What if nature were reimagined in bricks? This Spring-Summer, Pacific Place invites you on a whimsical journey through Where Bricks Bloom — Hong Kong’s first-ever LEGO® Botanical Garden, where floral splendour and artistic craftsmanship collide. Running from 24 April to 18 May, Garden Court at Pacific Place will transform into a celebration of the seasons, carpeted with intricate floral creations built from over 120,000 beloved LEGO® bricks and over 6,000 LEGO® flowers from the Botanical Collection.

Pacific Place Where Bricks Bloom (1)

A Symphony of Bricks and Botanicals
The spectacular displays of Where Bricks Bloom are brought to life by Andy Hung, the first LEGO® Certified Professional throughout the Greater China Region and the only one in Hong Kong, as well as Kirk Cheng, a floral artisan celebrated for his large-scale floral artworks across Asia. Together, they merge the beauty of nature with the structural artistry of LEGO® to craft an immersive showcase of creativity, architecture, and botanicals.

A Garden Bursting with Colours: A Journey in Bloom
Spread across five uniquely themed zones, the garden takes you on a journey that celebrates the many shapes and forms of blooming flowers. From bold roses to elegant orchids, each installation showcases nature’s artistry, infused with a touch of fantastical wonder.

The Flourishing Arch

Start your journey at this eye-catching floral archway, a colourful and vibrant prelude to what lies ahead. Stabilised foliage intermingles with delicate LEGO® flowers and budding petals, evoking the first signs of spring-summer.

The Rose Reverie

Anchoring the garden is an impressive LEGO® roses sculpture, expertly created by Andy Hung, towering at nearly four metres tall and made up of over 120,000 LEGO® bricks.

Taking over 840 man-hours, the roses are crafted in a stunning gradient of red, pink, orange, yellow, and purple, capturing the brilliant tones of spring and summer. Each petal is meticulously built, making this larger-than-life sculpture a remarkable symbol of the season’s blooming beauty. Accompanying the brick-built roses is a creative collaboration with floral maestro Kirk Cheng, together with signature LEGO® blocks at the base, adding a playful yet elegant touch to this floral wonder.

The Dazzling Pavilion

As you make your way to the back of the garden, you’ll discover a striking pavilion bursting with colourful blooms. At its centre, a magnificent flower wall made entirely of LEGO® flowers creates a picture-perfect backdrop, inviting you to indulge in the blossoms and their delightful botanical aroma.

Flanking the pavilion are two European-inspired botanical showcases that reimagine the charm of spring and summer bursting with seasonal blooms in vibrant colours. Under Kirk’s creativity and craftmanship, the showcases are crafted from real tree branches and painted in dynamic colours, adorned with a variety of dried and silk foliage as well as a selection of LEGO® flowers including Pretty Pink Flower Bouquet, Wildflower Bouquet, and the newly launched Petite Sunny Bouquet box sets, injecting creativity into classic botany.

Floral Reflections

The journey continues with a wonderful reflective installation, overflowing with vigorous flowers, and grass elements — another photo opportunity in this creative garden walk. The mirror setup invites you to take in the fresh, radiant appearance and share it with friends. The reflection further enhances the blooming beauty around you, creating the perfect backdrop for a selfie with inspirational quotes.

Brick to Bloom Fleuriste

Complete your journey by visiting this floral stall encircled by cascading LEGO® flowers. Here, you can appreciate the unique features of all the fresh and blooming LEGO flowers, as well as learn the language behind these beautiful creations. On designated dates, you can redeem a charming LEGO® flower gift with a purchase of HK$1,500 or more at Pacific Place and Starstreet Precinct.

Pacific Place Where Bricks Bloom (2)

Limited-Time Surprise: LEGO® Flower Giveaway
Visit the Brick to Bloom Fleuriste and bring home a beautifully packaged LEGO® flower by registering as an above member and spending HK$1,500 or more on the same day via electronic payment on designated dates. Don’t miss the chance to redeem a LEGO® red rose prepared specially for Mother’s Day weekend.

Dates: 25–27 April, 1–5 May, 9–11 May, 16–18 May 2025 (Every Friday to Sunday and Public Holiday)
Time: 10am – 10pm
Location: Brick to Bloom Fleuriste, Garden Court, Level LG1

Enticing Sales Rewards to Sweeten Your Visit
From 24 April to 18 May, immerse yourself in the rich tones of the Spring-Summer Season and elevate your wardrobe with enticing shopping rewards. Embrace the opportunity to shop with UnionPay for exclusive bonuses that will make your experience even more delightful. Let your style bloom at Pacific Place!

Accumulated Same-day Electronic Spending General Rewards* UnionPay Users Extra Rewards#
HK$5,000 – HK$29,999 Two MOViE MOViE Pacific Place Ticket Exchange Coupon

(valued at HK$260)

HK$100 Pacific Place Shopping e-Voucher
HK$30,000 – HK$59,999 Two MOViE MOViE Pacific Place Ticket Exchange Coupon

(valued at HK$260)

+ HK$800 Pacific Place Shopping e-Voucher

HK$700 Pacific Place Shopping e-Voucher
HK$60,000 or above Two MOViE MOViE Pacific Place Ticket Exchange Coupon

(valued at HK$260)

+ HK$2,500 Pacific Place Shopping e-Voucher

HK$1,400 Pacific Place Shopping e-Voucher
All same-day eligible redemptions will also be rewarded with one LEGO® flower^.
(every Friday, Saturday, Sunday and public holiday)

*General shoppers and eligible UnionPay users are required to join the Pacific Place Loyalty Programme – above and meet the accumulated same-day spending requirement by electronic payment during the Promotion Period in order to be entitled to redeem General Rewards and Extra Rewards for UnionPay users.

#To redeem the UnionPay Users Extra Rewards, UnionPay users must settle relevant transaction(s) with UnionPay Credit and ATM Cards with UnionPay logo, UnionPay Contactless Payment or UnionPay QR Code (including UnionPay App or other App supporting UnionPay QR Code Payment), except the RMB cards issued by specific Hong Kong and Macau card issuing institutions. The qualified transaction must be settled via UnionPay network in full. WeChat Pay, Alipay and AlipayHK are not eligible for this Promotion. UnionPay users must settle their payment by UnionPay when using the Shopping e-Vouchers from Extra Rewards.

^LEGO® flower can be redeemed at Brick to Bloom Fleuriste at Garden Court, Level LG1. Only for same-day eligible transactions on 25 – 27 April and 1 – 5, 9 – 11, 16 – 18 May.

Dates: Now – 18 May 2025
Time: 11am – 10pm
Location: Gift Redemption Counter on Level L1 (near Theory)

Exclusive LEGO® Gifts to Take Home at Simply Toys
Indulge in a world of exclusive offerings from Simply Toys at Pacific Place, where enchanting in-store promotions and captivating seasonal giveaways await. From now until 18 May, get an e-coupon when visiting the Where Bricks Bloom Botanical Garden to receive a free LEGO® Botanicals Series sticker at the shop*. What’s more, make a purchase of LEGO® boxed sets worth HK$350 or above at Simply Toys to exclusively receive the LEGO® Flower Card*.

*Terms and Conditions apply. Rewards are limited and available on a first-come, first-served basis, while stocks last.

Dates: Now – 18 May 2025
Location: Simply Toys, Shop 221, Level L2
Opening Hours: 11am – 8pm

Amidst lively flowers, creative LEGO® installations, and exclusive rewards, the Where Bricks Bloom experience is an unforgettable celebration of nature and imagination. Don’t miss the chance to immerse yourself in this enchanting garden and bring home special keepsakes that capture the beauty and artistry of LEGO®. Let your journey into the world of flowers and creativity begin at Pacific Place.

LEGO and the LEGO logo are the trademarks of the LEGO Group. © 2025 The LEGO Group.
Hashtag: #BricksInThePlace #WhereBricksBloom #LEGOBotanicalGarden #PacificPlaceHK #LEGOHK

The issuer is solely responsible for the content of this announcement.

Vietnam to Establish English as Second Language by 2035

Vietnamese students. (Photo credit: Hưng Nguyễn)

Vietnam is set to establish English as the second language for all general education students by 2035, with full implementation continuing through 2045. 

This plan, which was first announced on 7 March by the Ministry of Education and Training (MoET), aims to integrate English as a key language for teaching and daily communication in schools across the country, while Vietnamese will remain the official language.

On 23 April, a workshop was held at Hanoi National University of Education to gather feedback on the project, titled “Making English the Second Language in Schools (2025-2035), with a Vision to 2045.” 

Deputy Minister Pham Ngoc Thuong urged universities and teacher training institutions to proactively build staff, upgrade facilities, and develop comprehensive programs to support the implementation of the plan. He also called for closer coordination with local education departments to align teacher training with practical needs.

Deputy Minister Pham Ngoc Thuong of the Ministry of Education and Training of Vietnam. (Photo credit: Lao Dong)

Drawing on both theoretical and practical experience, higher education institutions are expected to advise MoET on policies that will be needed in the future.

The plan is structured across six levels of implementation, designed to integrate English throughout Vietnam’s educational system. 

By 2035, preschools will be equipped to teach English to children aged 3-5, with all nursery and kindergarten students learning English by 2045. For primary and secondary education, 100 percent of students from grades 1-12 will study English under the first three levels of the program by 2035, while more advanced levels (four through six) will be introduced by 2045.

At the university level, all institutions will adopt English as the second language, applying higher proficiency levels. In vocational education, institutions will implement career-oriented English programs, with half of them teaching portions of other subjects in English.

In addition to developing teacher training materials and upgrading infrastructure, the plan will involve financial support and collaboration with language experts. From 23 to 29 April, Ho Chi Minh City conducted an online test to assess the English proficiency of 47,000 public school teachers, using the Common European Framework of Reference for Languages (CEFR) standards. This is part of the broader effort to enhance teacher proficiency and align it with global standards.

Deputy Minister Thuong emphasized the importance of English in enabling Vietnam’s deeper integration into the global community. He also highlighted the role of digital transformation and technology in bridging regional gaps, saving time, and reducing the demand for a large workforce in the education sector. 

The ultimate goal of this project is to improve English proficiency across the country, strengthen Vietnam’s workforce competitiveness, and support the country’s ongoing development and global integration

L’Oréal Powers Up SkinCeuticals’ eShop Growth with Appier’s AI-Driven Advertising and Marketing Solutions


HONG KONG SAR – Media OutReach Newswire – 28 April 2025 – Appier, a leading AI-native AdTech and MarTech company, announced its successful collaboration with L’Oréal, which was recognized at the Loyalty & Engagement Awards Hong Kong 2025 in the “Best Use of Customer Insights/Data Analytics” category for the AI-powered transformation of SkinCeuticals’ eShop.

Appier’s AI-driven solutions empower L’Oréal to accelerate SkinCeuticals’ eShop growth.
Appier’s AI-driven solutions empower L’Oréal to accelerate SkinCeuticals’ eShop growth.

This award highlights the success of a full-funnel, data-driven strategy that delivered measurable business outcomes and set a new benchmark for AI applications in beauty e-commerce. In partnership with Omnicom Media Group (OMG) and powered by Appier’s Ad Cloud and Personalization Cloud, L’Oréal significantly enhanced SkinCeuticals’ marketing performance, achieving a 152% quarter-over-quarter increase in ROAS, a 400% uplift in CVR among hesitant users, and a 48% boost in total on-site revenue.

“Appier helped us accelerate AI transformation in advertising and marketing, boosting revenue contributions while enhancing operational effectiveness,” said Maggie Hui, SkinCeuticals & Kérastase E-Commerce Manager at L’Oréal. “From behavior-triggered campaigns and time-limited incentives to advanced segmentation and seamless user journeys, Appier’s technology played a crucial role in turning data insights into action.”

Appier’s AI solutions enabled L’Oréal to strategically identify and engage high-value customer segments. The Ad Cloud applied advanced segmentation, behavioral analysis, and time-sensitive offers to strengthen purchase intent and improve ad efficiency. At the same time, the Smart Conversion Optimizer within the Personalization Cloud identified hesitant users and delivered personalized incentives that maximized coupon performance while protecting profit margins.

These capabilities were further supported by data-informed promotional strategies. L’Oréal scaled back incentives during high-demand periods such as 618 Summer Sale and Double 11, and increased engagement during quieter seasons to maintain conversion momentum. This strategic modulation of intensity helped sustain both growth and profitability.

“We’re proud to empower L’Oréal through our AI-driven solutions,” said Magic Tu, SVP of Global Sales at Appier. “Our mission is to help businesses turn AI into ROI, and this collaboration with L’Oréal is a strong example of how data and technology can drive measurable impact across the marketing funnel.”

As AI becomes a core part of brand strategy, this case highlights the power of combining deep customer insights with intelligent automation, unlocking sustainable growth through innovation.
Hashtag: #Appier #AI #business #MarTech #AdTech #BeautyIndustry #Ecommerce




Wechat: Appier 沛星互动科技

The issuer is solely responsible for the content of this announcement.

Appier

Appier (TSE: 4180) is an AI-native SaaS company that empowers businesses to create value with cutting-edge AdTech and MarTech solutions. Guided by the vision of “Making AI Easy by Making Software Intelligent,” Appier’s mission is to help businesses turn AI into ROI. Appier is listed on the Tokyo Stock Exchange’s Prime Market and operates in 17 cities worldwide. Visit for more company information, and for more IR information.

Bright Scholar Announces Unaudited Financial Results for the Second Quarter of Fiscal Year 2025

Net income from continuing operations increased 223.6% YoY to GBP3.2 million
Management to hold a conference call today at 7:00 a.m. Eastern Time

CAMBRIDGE, England and FOSHAN, China, April 28, 2025 /PRNewswire/ — Bright Scholar Education Holdings Limited (“Bright Scholar,” the “Company,” “we” or “our”) (NYSE: BEDU), a global premier education service company, today announced its unaudited financial results for the second quarter of fiscal year 2025 ended February 28, 2025.

SECOND QUARTER OF FISCAL YEAR 2025 FINANCIAL HIGHLIGHTS

  • Total revenue from continuing operations was GBP43.8 million, compared to GBP48.5 million for the same quarter last fiscal year.
    • Revenue from Schools was GBP26.6 million, compared to GBP27.3 million for the same quarter last fiscal year.
    • Revenue from Overseas Study Counselling increased by 6.2% to GBP11.9 million from GBP11.2 million for the same quarter last fiscal year.
  • Operating income from continuing operations was GBP2.3 million, representing a 7.2% increase from the same quarter last fiscal year. Adjusted operating income from continuing operations[1] increased by 8.1% to GBP2.7 million from GBP2.5 million for the same quarter last fiscal year.
  • Net income from continuing operations increased by 223.6% to GBP3.2 million from GBP1.0 million for the same quarter last fiscal year. Adjusted net income[2] grew by 179.5% to GBP3.5 million from GBP1.3 million for the same quarter last fiscal year.

Revenue from continuing operations by Segment[3]

(GBP in millions except for
percentage)

 

For the second quarter 
ended

February 28/29,

YoY

% Change

% of total 
revenue in
F2Q2025

2025

2024

Schools[4]

26.6

27.3

-2.9 %

60.6 %

Overseas Study Counselling[5]

11.9

11.2

6.2 %

27.1 %

Others[6]

5.3

10.0

-45.9 %

12.3 %

Total

43.8

48.5

-9.7 %

100.0 %

 

[1]. Adjusted operating income/(loss) from continuing operations is a non-GAAP financial measure, which is defined as operating income/(loss) from continuing operations excluding share-based compensation expenses and amortization of intangible assets.

[2]. Adjusted net income is a non-GAAP financial measure, which is defined as net income excluding share-based compensation expenses, amortization of intangible assets, tax effect of amortization of intangible assets, and income/(loss) from discontinued operations, net of tax.

[3]. Effective from the first quarter of fiscal year 2025, the Company has updated its segment reporting to better reflect its strategic priorities. The Company now reports three segments: Schools, Overseas Study Counselling, and Others. Accordingly, segment revenue from continuing operations for the second quarter ended February 29, 2024 has been revised to conform to the presentation used for the second quarter ended February 28, 2025.

[4]. Schools business refers to the previous Overseas Schools segment.

[5]. Overseas Study Counselling business is part of the previous Complementary Education Services segment.

[6]. Others include the previous Domestic Kindergartens & K-12 Operation Services and Complementary Education Services segments (excluding Overseas Study Counselling).

For more information on these adjusted financial measures, please see the section captioned “Non-GAAP Financial Measures” and the tables captioned “Reconciliations of GAAP and Non-GAAP Results” set forth at the end of this release.

 

MANAGEMENT COMMENTARY

Mr. Robert Niu, Chief Executive Officer of Bright Scholar, commented, “During the second fiscal quarter, we achieved steady progress in executing our “dual-engine” strategy by advancing both global expansion and student recruitment. These efforts have strengthened the resilience of our Schools business amidst external headwinds while creating a foundation for continued success. Operationally, we maintained stable total enrollment year-over-year at 2,669 students as of March 31, 2025. Notably, we also  achieved a strong 14.2% year-over-year improvement in revenue per enrollment at our U.S. schools this quarter, a testament to our premium positioning and operational effectiveness. Meanwhile, our global recruitment efforts continued to gain momentum across key markets, enhancing our pipeline for future growth. As a leading provider of premier international education services, we remain committed to delivering exceptional learning experiences, optimizing operational efficiency, and scaling our global footprint to create enduring value for all stakeholders.”

Ms. Cindy Zhang, Chief Financial Officer of Bright Scholar, added, “We are pleased to report healthy financial results in the second fiscal quarter, reflecting improved operating efficiency and profitability. Our total revenue remained relatively stable year-over-year at GBP43.8 million. Revenues from our Overseas Study Counselling business increased by 6.2% year-over-year to GBP11.9 million. We continue to manage our costs prudently, balancing our growth initiatives with the impact of the macroeconomic environment. Our SG&A expenses decreased by 13.7% year-over-year in absolute amount, while as a percentage of revenue decreasing by 1.2 percentage points to 25.5%. Notably, our net income from continuing operations increased by over 200% year-over-year. In the second half of the fiscal year, we will continue to execute our long-term strategy to balance healthy and sustainable growth while improving profitability.”

UNAUDITED FINANCIAL RESULTS FOR THE SECOND FISCAL QUARTER ENDED FEBRUARY 28, 2025

Revenue from Continuing Operations

Revenue was GBP43.8 million, compared to GBP48.5 million for the same quarter last fiscal year.

Schools: Revenue was GBP26.6 million, compared to GBP27.3 million for the same quarter last fiscal year.

Overseas Study Counselling: Revenue was GBP11.9 million, representing an increase of 6.2% from the same quarter last fiscal year. The increase was mainly due to recruitment growth.

Others: Revenue was GBP5.3 million, compared to GBP10.0 million for the same quarter last fiscal year. The decrease was mainly due to the contraction of K-12 operation services, which was in line with our expectations.

Cost of Revenue from Continuing Operations

Cost of revenue was GBP30.7 million, compared to GBP33.6 million for the same quarter last fiscal year.

Gross Profit, Gross Margin and Adjusted Gross Profit from Continuing Operations[7]

Gross profit was GBP13.2 million, compared to GBP15.0 million for the same quarter last fiscal year. Gross margin was 30.0%, compared to 30.8% for the same quarter last fiscal year.

Adjusted gross profit from continuing operations was GBP13.2 million, compared to GBP15.1 million for the same quarter last fiscal year.

Selling, General and Administrative (SG&A) Expenses from Continuing Operations

Total SG&A expenses were GBP11.2 million, representing a 13.7% decrease from GBP13.0 million for the same quarter last fiscal year. The decrease was mainly due to the improvement in operational efficiency in our Schools business.

Operating Income, Operating Margin and Adjusted Operating Income from Continuing Operations

Operating income was GBP2.3 million, representing a 7.2% increase from GBP2.2 million for the same quarter last fiscal year. Operating margin was 5.3%, compared to 4.5% for the same quarter last fiscal year.

Adjusted operating income from continuing operations increased by 8.1% to GBP2.7 million from GBP2.5 million for the same quarter last fiscal year.

Net Income and Adjusted Net Income

Net income was GBP3.2 million, representing a 1,045.9% increase from GBP0.3 million for the same quarter last fiscal year.

Adjusted net income increased by 179.5% to GBP3.5 million from GBP1.3 million for the same quarter last fiscal year.

Adjusted EBITDA[8]

Adjusted EBITDA was GBP3.1 million, compared to GBP3.6 million for the same quarter last fiscal year.

Net income per Ordinary Share/ADS and Adjusted Net Earnings per Ordinary Share[9]/ADS[10]

Basic and diluted net income per ordinary share attributable to ordinary shareholders from continuing operations were GBP0.03 each, compared to GBP0.01 each for the same quarter last fiscal year.

Adjusted basic and diluted net income per ordinary share attributable to ordinary shareholders were GBP0.03 each, compared to GBP0.01 each for the same quarter last fiscal year.

Basic and diluted net income per ADS attributable to ADS holders from continuing operations were GBP0.11 each, compared to GBP0.03 each for the same quarter last fiscal year.

Adjusted basic and diluted net income per ADS attributable to ADS holders were GBP0.12 each, compared to GBP0.04 each for the same quarter last fiscal year.

Cash and Working Capital

As of February 28, 2025, the Company had cash and cash equivalents and restricted cash of GBP46.3 million, compared to GBP54.3 million as of August 31, 2024.

 

[7]. Adjusted gross profit from continuing operations is a non-GAAP financial measure, which is defined as gross profit from continuing operations, excluding amortization of intangible assets.

[8]. Adjusted EBITDA is a non-GAAP financial measure, which is defined as net income/(loss) excluding interest income/(expense), net, income tax expense/(benefit), depreciation and amortization, share-based compensation expenses, and income/(loss) from discontinued operations, net of tax.

[9]. Adjusted basic and diluted earnings/(loss) per share is a non-GAAP financial measure, which is defined as adjusted net income/(loss) attributable to ordinary shareholders divided by the weighted average number of basic and diluted ordinary shares.

[10]. Adjusted basic and diluted earnings/(loss) per American Depositary Share (“ADS”) is a non-GAAP financial measure, which is defined as adjusted net income/(loss) attributable to ADS shareholders divided by the weighted average number of basic and diluted ADSs.

 

CONFERENCE CALL 

The Company’s management will host an earnings conference call at 7:00 a.m. U.S. Eastern Time (7:00 p.m. Beijing/Hong Kong Time) on April 28, 2025.

Dial-in details for the earnings conference call are as follows:

Mainland China:               4001-201203
Hong Kong:                      800-905945
United States:                  1-888-346-8982
International:                    1-412-902-4272

Participants should dial in at least 5 minutes before the scheduled start time and ask to be connected to the call for “Bright Scholar Education Holdings Limited.”

Additionally, a live and archived webcast of the conference call will be available on the Company’s investor relations website at http://ir.brightscholar.com/.

A replay of the conference call will be accessible after the conclusion of the live call until May 5, 2025, by dialing the following telephone numbers:

United States Toll Free:    1-877-344-7529
International:                     1-412-317-0088
Replay Passcode:             2410484

CONVENIENCE TRANSLATION

The Company’s reporting currency is GBP. However, periodic reports made to shareholders will include current period amounts translated into U.S. dollars using the prevailing exchange rates at the balance sheet date for the convenience of readers. Translations of balances in the condensed consolidated balance sheets, the related condensed consolidated statements of operations, and cash flows from GBP into U.S. dollars as of and for the quarter ended February 28, 2025, are solely for the readers’ convenience and were calculated at the rate of GBP1.00=US$1.2591, representing the noon buying rate set forth in the H.10 statistical release of the U.S. Federal Reserve Board on February 28, 2025. No representation is made that the GBP amounts could have been, or could be, converted, realized or settled into US$ at that rate on February 28, 2025, or at any other rate.

NON-GAAP FINANCIAL MEASURES

In evaluating our business, we consider and use certain non-GAAP measures, including primarily adjusted EBITDA, adjusted net income/(loss), adjusted gross profit/(loss) from continuing operations, adjusted operating income/(loss) from continuing operations, adjusted net earnings/(loss) per share attributable to ordinary shareholders/ADS holders basic and diluted as supplemental measures to review and assess our operating performance. The presentation of these non-GAAP financial measures is not intended to be considered in isolation or as a substitute for the financial information prepared and presented in accordance with U.S. GAAP. We define adjusted gross profit/(loss) from continuing operations as gross profit/(loss) from continuing operations excluding amortization of intangible assets. We define adjusted EBITDA as net income/(loss) excluding interest income/(expense), net, income tax expense/(benefit), depreciation and amortization, share-based compensation expenses, and income/(loss) from discontinued operations, net of tax. We define adjusted net income/(loss) as net income/(loss) excluding share-based compensation expenses, amortization of intangible assets, tax effect of amortization of intangible assets, and income/(loss) from discontinued operations, net of tax. We define adjusted operating income/(loss) from continuing operations as operating income/(loss) from continuing operations, excluding share-based compensation expenses and amortization of intangible assets. Additionally, we define adjusted net earnings/(loss) per share attributable to ordinary shareholders/ADS holders, basic and diluted, as adjusted net income/(loss) attributable to ordinary shareholders/ADS holders (net income/(loss) to ordinary shareholders/ADS holders excluding share-based compensation expenses, amortization of intangible assets, tax effect of amortization of intangible assets, and income/(loss) from discontinued operations, net of tax) divided by the weighted average number of basic and diluted ordinary shares or ADSs.

We incur amortization expense of intangible assets related to various acquisitions that have been made in recent years. These intangible assets are valued at the time of acquisition and are then amortized over a period of several years after the acquisition. We believe that exclusion of these expenses allows greater comparability of operating results that are consistent over time for the Company’s newly-acquired and long-held business, as the related intangibles do not have a significant connection to the growth of the business. Therefore, we provide exclusion of amortization of intangible assets to define adjusted gross profit from continuing operations, adjusted operating income/(loss) from continuing operations, adjusted net income/(loss), and adjusted net earnings/(loss) per share attributable to ordinary shareholders/ADS holders, basic and diluted. In addition, the strategic move to dispose of the non-core businesses is viewed as discontinued operations, which is a non-recurring item. The exclusion facilitates comparisons of our operating performance on a period-to-period basis. Therefore, we provide exclusion of income/(loss) from discontinued operations, net of tax, to define adjusted net income/(loss), adjusted EBITDA, adjusted net earnings/(loss) per share attributable to ordinary shareholders/ADS holders, basic and diluted.

We present the non-GAAP financial measures because they are used by our management to evaluate our operating performance and formulate business plans. Such non-GAAP measures include adjusted EBITDA, adjusted net income/(loss), adjusted gross profit/(loss) from continuing operations, adjusted operating income/(loss) from continuing operations, adjusted net earnings/(loss) per share attributable to ordinary shareholders/ADS holders basic and diluted. Non-GAAP financial measures enable our management to assess our operating results without considering the impact of non-cash charges, including depreciation and amortization and share-based compensation expenses, and without considering the impact of non-operating items such as interest income/(expense), net; income tax expense/benefit; share-based compensation expenses; amortization of intangible assets, tax effect of amortization of intangible assets, and without considering the impact of non-recurring item, i.e. income/(loss) from discontinued operations. We also believe that the use of these non-GAAP measures facilitates investors’ assessment of our operating performance.

The non-GAAP financial measures are not defined under U.S. GAAP and are not presented in accordance with U.S. GAAP. The non-GAAP financial measures have limitations as analytical tools. One of the key limitations of using these non-GAAP financial measures is that they do not reflect all items of income and expense that affect our operations. Interest income/(expense), net; income tax expense/benefit; depreciation and amortization; share-based compensation expense; tax effect of amortization of intangible assets have been and may continue to be incurred in our business and are not reflected in the presentation of these non-GAAP measures, including adjusted EBITDA or adjusted net income/(loss). Further, these non-GAAP measures may differ from the non-GAAP information used by other companies, including peer companies, and therefore their comparability may be limited.

About Bright Scholar Education Holdings Limited

Bright Scholar is a premier global education service Group. The Company primarily provides quality international education to global students and equips them with the critical academic foundation and skillsets necessary to succeed in the pursuit of higher education.  

For more information, please visit: https://ir.brightscholar.com/.

Safe Harbor Statement

This announcement contains forward-looking statements within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended, and as defined in the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements include, without limitation, the Company’s business plans and development, which can be identified by terminology such as “may,” “will,” “expect,” “anticipate,” “aim,” “estimate,” “intend,” “plan,” “believe,” “potential,” “continue,” “is/are likely to” or other similar expressions. Such statements are based upon management’s current expectations and current market and operating conditions and relate to events that involve known or unknown risks, uncertainties and other factors, all of which are difficult to predict and many of which are beyond the Company’s control, which may cause the Company’s actual results, performance or achievements to differ materially from those in the forward-looking statements. Further information regarding these and other risks, uncertainties or factors is included in the Company’s filings with the U.S. Securities and Exchange Commission. The Company does not undertake any obligation to update any forward-looking statement as a result of new information, future events or otherwise, except as required under law.

IR Contact:
Email: BEDU@thepiacentegroup.com
Phone: +86 (10) 6508-0677/ +1-212-481-2050

Media Contact:
Email: media@brightscholar.com

 

 

 

BRIGHT SCHOLAR EDUCATION HOLDINGS LIMITED

UNAUDITED CONDENSED CONSOLIDATED BALANCE SHEETS

(Amounts in thousands)

As of

August 31,

    February 28,

2024

2025

GBP

GBP

USD

ASSETS

Current assets

Cash and cash equivalents 

52,991

45,812

57,682

Restricted cash  

1,307

435

548

Accounts receivable, net    

2,018

2,523

3,177

Amounts due from related parties, net    

1,548

1,520

1,914

Other receivables, deposits and other
     assets, net

13,303

9,267

11,668

Inventories

125

796

1,003

Total current assets     

71,292

60,353

75,992

Restricted cash – non-current

27

27

34

Property and equipment, net

37,522

35,430

44,610

Intangible assets, net

5,327

5,166

6,505

Goodwill, net     

56,634

57,058

71,842

Long-term investments, net

2,623

2,654

3,342

Deferred tax assets, net     

206

138

174

Other non-current assets, net

1,013

1,093

1,376

Operating lease right-of-use assets –
     non-current

152,451

149,465

188,191

Total non-current assets             

255,803

251,031

316,074

TOTAL ASSETS    

327,095

311,384

392,066

 

 

 

BRIGHT SCHOLAR EDUCATION HOLDINGS LIMITED

UNAUDITED CONDENSED CONSOLIDATED BALANCE SHEETS-CONTINUED

(Amounts in thousands)

As of

August 31,

 February 28,

2024

2025

GBP

GBP

USD

LIABILITIES AND EQUITY

Current liabilities

Accounts payable

9,864

10,180

12,818

Contract liabilities – current

47,872

32,426

40,828

Accrued expenses and other current
     liabilities

20,538

22,632

28,496

Amounts due to related parties

8,417

4,441

5,592

Income tax payable

8,483

5,979

7,528

Refund liabilities – current 

1,060

937

1,180

Operating lease liabilities – current

11,420

11,806

14,865

Total current liabilities

107,654

88,401

111,307

Deferred tax liabilities

3,348

2,323

2,925

Operating lease liabilities – non-
     current         

150,901

148,137

186,519

Non-current contract liabilities

93

100

126

Total non-current liabilities        

154,342

150,560

189,570

TOTAL LIABILITIES            

261,996

238,961

300,877

EQUITY

Share capital      

1

1

1

Additional paid-in capital  

220,901

221,515

278,910

Statutory reserves              

2,073

3,172

3,994

Accumulated other comprehensive
     loss

(3,777)

(3,480)

(4,381)

Accumulated deficit           

(165,693)

(159,851)

(201,268)

Shareholders’ equity   

53,505

61,357

77,256

Non-controlling interests            

11,594

11,066

13,933

TOTAL EQUITY   

65,099

72,423

91,189

TOTAL LIABILITIES AND EQUITY   

327,095

311,384

392,066

 

 

 

BRIGHT SCHOLAR EDUCATION HOLDINGS LIMITED

UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF OPERATIONS

 (Amounts in thousands, except for shares and per-share data)

Three Months Ended February 29/28

Six Months Ended February 29/28 

2024

2025

2024

2025

GBP

GBP

USD

GBP

GBP

USD

Revenue

48,528

43,843

55,203

101,834

88,575

111,525

Cost of revenue

(33,573)

(30,680)

(38,629)

(69,016)

(62,369)

(78,529)

Gross profit

14,955

13,163

16,574

32,818

26,206

32,996

Selling, general and administrative expenses

(12,954)

(11,185)

(14,083)

(25,513)

(19,595)

(24,672)

Other operating income

186

367

462

1,169

505

636

Operating income

2,187

2,345

2,953

8,474

7,116

8,960

Interest (expense)/income, net

(288)

229

288

(194)

288

363

Investment (loss)/income

(49)

7

9

66

9

11

Other expenses

(181)

(590)

(743)

(246)

(596)

(750)

Income before income taxes and share of equity
in
loss of unconsolidated affiliates

1,669

1,991

2,507

8,100

6,817

8,584

Income tax (expense)/ benefit

(668)

1,229

1,547

(2,117)

415

523

Share of equity in (loss)/ income of unconsolidated
affiliates

(6)

14

Net income from continuing operations

995

3,220

4,054

5,997

7,232

9,107

(Loss)/income from discontinued operations, net
of tax

(714)

885

Net income

281

3,220

4,054

6,882

7,232

9,107

Net (loss)/income attributable to non-controlling
interests

Continuing operations

(37)

16

20

275

291

366

Discontinued operations

27

218

Net (loss)/income attributable to ordinary
shareholders

Continuing operations

1,032

3,204

4,034

5,722

6,941

8,741

Discontinued operations

(741)

667

Net (loss)/income per share attributable to

   ordinary shareholders

Basic and diluted

Continuing operations

0.01

0.03

0.03

0.05

0.06

0.07

Discontinued operations

(0.01)

0.01

Weighted average shares used in

  calculating net (loss)/income per ordinary share:

Basic

Continuing operations and discontinued operations

118,669,795

118,669,795

118,669,795

118,669,795

118,669,795

118,669,795

Diluted

Continuing operations and discontinued operations

118,669,795

119,320,269

119,320,269

118,669,795

118,862,781

118,862,781

Net (loss)/income per ADS

Basic and diluted

Continuing operations

0.03

0.11

0.14

0.19

0.23

0.29

Discontinued operations

(0.02)

0.02

 

 

  

BRIGHT SCHOLAR EDUCATION HOLDINGS LIMITED 

UNAUDITED CONDENSED CONSOLIDATED STATEMENTS OF CASH FLOWS 

(Amounts in thousands)

Three Months Ended February 29/28

Six Months Ended February 29/28

2024

2025

2024

2025

GBP

GBP

USD

GBP

GBP

USD

Net cash used in operating activities

(5,683)

(1,529)

(1,925)

(8,010)

(7,204)

(9,071)

Net cash generated from/(used in) investing activities

4,080

(340)

(428)

2,115

3,221

4,055

Net cash used in financing activities

(1,223)

(1,433)

(4,442)

(5,593)

Effect of exchange rate changes on cash and cash
equivalents, and restricted cash

(349)

637

802

278

374

471

Net change in cash and cash equivalents,
and restricted cash 

(3,175)

(1,232)

(1,551)

(7,050)

(8,051)

(10,138)

Cash and cash equivalents, and restricted cash
at beginning of the period

57,822

47,506

59,815

61,697

54,325

68,401

Cash and cash equivalents, and restricted cash
at end of the period

54,647

46,274

58,264

54,647

46,274

58,264

 

 

 

BRIGHT SCHOLAR EDUCATION HOLDINGS LIMITED

Reconciliations of GAAP and Non-GAAP Results

(Amounts in thousands, except for shares and per-share data)

Three Months Ended February 29/28

Six Months Ended February 29/28

2024

2025

2024

2025

GBP

GBP

USD

GBP

GBP

USD

Gross profit from continuing operations

14,955

13,163

16,574

32,818

26,206

32,996

Add: Amortization of intangible assets

115

70

88

231

183

230

Adjusted gross profit from continuing
operations

15,070

13,233

16,662

33,049

26,389

33,226

Operating income from continuing operations

2,187

2,345

2,953

8,474

7,116

8,960

Add: Share-based compensation expenses

181

269

339

181

614

773

Add: Amortization of intangible assets

115

70

88

231

183

230

Adjusted operating income from continuing
operations

2,483

2,684

3,380

8,886

7,913

9,963

Net income

281

3,220

4,054

6,882

7,232

9,107

Add: Share-based compensation expenses

181

269

339

181

614

773

Add: Amortization of intangible assets

115

70

88

231

183

230

Add: Tax effect of amortization of intangible
assets

(23)

(15)

(19)

(46)

(38)

(48)

Less: Loss/(income) from discontinued
operations

(714)

885

Adjusted net income

1,268

3,544

4,462

6,363

7,991

10,062

Net income attributable to ordinary
shareholders

291

3,204

4,034

6,389

6,941

8,741

Add: Share-based compensation expenses

181

269

339

181

614

773

Add: Amortization of intangible assets

87

56

71

175

142

178

Add: Tax effect of amortization of intangible
assets

(18)

(12)

(15)

(36)

(30)

(38)

Less: Loss/(income) from discontinued
operations

(741)

667

Adjusted net income attributable to ordinary
shareholders

1,282

3,517

4,429

6,042

7,667

9,654

Net income

281

3,220

4,054

6,882

7,232

9,107

Add: Interest expense/(income), net

288

(229)

(288)

194

(288)

(363)

Add: Income tax expense/(benefit)

668

(1,229)

(1,547)

2,117

(415)

(523)

Add: Depreciation and amortization

1,457

1,094

1,377

2,736

2,360

2,971

Add: Share-based compensation expenses

181

269

339

181

614

773

Less: Loss/(income) from discontinued
operations

(714)

885

Adjusted EBITDA

3,589

3,125

3,935

11,225

9,503

11,965

Weighted average shares used

   in calculating adjusted net (loss)/income per
ordinary share:

Basic

118,669,795

118,669,795

118,669,795

118,669,795

118,669,795

118,669,795

Diluted

118,669,795

119,320,269

119,320,269

118,669,795

118,862,781

118,862,781

Adjusted net income per share attributable

   to ordinary shareholders

—Basic and Diluted

0.01

0.03

0.04

0.05

0.06

0.08

Adjusted net income per ADS

—Basic and Diluted

0.04

0.12

0.15

0.20

0.26

0.32

 

 

 

XCMG and Brooks Australia Host Landmark “Dig Day” Test Drive Event, Showcasing Heavy Machinery Excellence in Australian Outback

SYDNEY, April 28, 2025 /PRNewswire/ — XCMG Machinery (SHE:000425, “XCMG”), a global leader in construction machinery, in partnership with Brooks Australia, successfully concluded its groundbreaking “Dig Day” test drive event on Australia’s iconic red soil. The two-day immersive experience highlighted XCMG’s cutting-edge equipment portfolio and reinforced its commitment to delivering tailored solutions for Australia’s mining and infrastructure sectors.

XCMG and Brooks Australia Host Landmark "Dig Day" Test Drive Event, Showcasing Heavy Machinery Excellence in Australian Outback
XCMG and Brooks Australia Host Landmark “Dig Day” Test Drive Event, Showcasing Heavy Machinery Excellence in Australian Outback

The event featured 16 advanced machines, ranging from compact forklifts to robust 50-ton mining excavators, demonstrating XCMG’s versatility across industries. Key attractions included:

  • GR2605 Motor Grader: Equipped with electro-hydraulic steering and joystick controls, this model achieved millimeter-level grading precision through real-time blade adjustments. Its reinforced frame and heavy-duty moldboard excelled in simulated mining and road construction scenarios, meeting Australia’s stringent demands for durability and performance.
  • Hands-On Training: XCMG’s technical team transformed into a “mobile classroom,” offering end-to-end guidance—from safety protocols to real-time operational coaching. Attendees, including first-time operators, mastered complex machinery within minutes.
  • Extreme Condition Testing: Machines operated seamlessly in 40°C heat, proving their reliability in harsh environments critical to Australia’s resource and infrastructure projects.

The event enables Australian clients to validate the equipment’s performance in real-world scenarios and collect actionable insights for region-specific upgrades. Critical feedback highlighted the need for enhanced operator interfaces and advanced cooling systems optimized for high-temperature environments, alongside growing demand for modular designs to address the diverse operational needs of Australian projects.

“The enthusiasm and feedback from participants underscore the importance of co-creating solutions with our clients,” said Minghu He, XCMG spokesperson. “These insights are now under technical review and will directly inform Australia-specific model enhancements.”

The collaboration with Brooks Australia underscores XCMG’s strategy to deepen regional ties through innovation-driven alliances. “By combining XCMG’s technological prowess with Brooks’ local expertise, we’re setting new benchmarks for the industry,” added He.

For more up-to-date news of XCMG in Oceania, please visit https://www.xcmgglobal.com/.

About XCMG  Machinery

Established in 1943, XCMG Machinery has risen to prominence in the engineering machinery industry, known globally for its competitive edge and influential presence. Pursuing the “Empower Solid Future” mission, XCMG has ventured beyond traditional boundaries to offer an extensive array of products and services, including construction and mining machinery, sanitation equipment, and innovative financial and modern services, leading the industry in diversity and scope. By 2025, its innovative products had made their way to more than 193 countries and regions worldwide.

Driving Mobile Growth: GSMA Advocates for Policy Reforms to Enhance Investment in MENA

Vodafone Egypt Partners with GSMA to Propel Mobile Investment and Policy Changes in MENA; New Report Highlights Five Key Reforms to Expedite 5G Deployment and Digital Transformation in the Region

CAIRO, EGYPT Media OutReach Newswire – 28 April 2025 – Policymakers and regulators across the Middle East and North Africa (MENA) risk missing out on significant economic growth driven by mobile technology unless urgent policy reforms are enacted, according to a new GSMA report presented today at a high-level CxO and policy roundtables hosted by Vodafone Egypt in Cairo. The report, Igniting Mobile Investment in MENA, takes a closer look at how well countries in the region are set up to improve and expand their mobile networks. It highlights key strengths and problem areas in current policies, offering practical ideas to help unlock more investment and enhance mobile access for everyone.

With the mobile sector projected to contribute over $200 billion to MENA’s GDP by 2030, the stakes are high. However, the report finds that outdated regulatory environments including fragmented licensing management, and high sector specific taxation are stifling the necessary investments to expand and modernise networks. At the same time, more than 250 million people remain offline despite being within coverage – underscoring the urgent need for policies that support both infrastructure expansion and meaningful digital inclusion.

“Governments in MENA have set bold digital transformation goals, but the investment climate still lags behind,” said Jawad Abbassi, Head of MENA at GSMA. “This report provides a clear roadmap for reform – enabling mobile to deliver the connectivity, services, and economic growth that societies across the region are counting on.”

At the reports core is the Infrastructure Policy Readiness Framework, a diagnostic tool developed by the GSMA to help policymakers assess the investment-readiness of their regulatory environments. The report evaluates mobile investment conditions in 13 markets across MENA, uncovering shared challenges such as:

  • Restrictive licensing models and too short spectrum licence durations
  • High and distortionary sector-specific taxes
  • Delays in approvals for infrastructure deployment
  • Lack of supportive frameworks for network sharing
  • Limited provisions for cross-border data flows and innovation


Five Priority Reforms to Unlock Mobile Investment

The GSMA has identified five top policy priorities essential to improving investment climates and accelerating network rollout:

  1. Modernise licensing framework to allow technology neutrality and increase spectrum license duration to provide clarity and reduce risk for investors
  2. Fair and investment-friendly taxation that encourages infrastructure investment
  3. Supportive frameworks for infrastructure sharing to lower costs and expand rural coverage
  4. Competitive, open market dynamics to enable efficient investment and consumer choice
  5. Regulation that enables innovation and emerging technologies, such as 5G, AI, and cloud computing

“These are practical, achievable steps that will pay dividends for years to come,” said Michaela Angonius, Head of Policy and Regulation at GSMA. “This isn’t just about building networks – it’s about creating opportunities for people, communities, and economies across the region. With the right policies, governments can unlock innovation, create jobs, reduce inequality, and empower millions to benefit from the digital age.”

A Shared Commitment to Progress
The report was presented during the GSMA MENA CxO Roundtable, bringing together senior government officials and industry leaders. The event highlighted growing momentum across the region for more collaborative policymaking and the importance of bridging the gap between ambition and action, emphasising that public and private sector collaboration is crucial for the successful digital transformation of the region.

“The telecommunications sector is a cornerstone of economic growth and digital transformation, offering immense opportunities to drive innovation and connect communities,” said Ayman Essam, External Affairs and Legal Director at Vodafone Egypt. “At Vodafone Egypt, we are committed to leveraging our expertise, including our 5G experience across 49 Vodafone markets, to address the region’s most pressing challenges. By collaborating closely with MENA operators and the GSMA, we aim to drive meaningful policy reforms and foster a supportive regulatory environment that enables sustainable growth across the region.”

The GSMA is now calling on governments across the region to adopt the report’s recommendations and deepen engagement with mobile industry stakeholders to realise shared digital ambitions.

Hashtag: #GSMA

The issuer is solely responsible for the content of this announcement.

About the GSMA

The GSMA is a global organisation unifying the mobile ecosystem to discover, develop, and deliver innovation foundational to positive business environments and societal change. Our vision is to unlock the full power of connectivity so that people, industry, and society thrive. Representing mobile operators and organisations across the mobile ecosystem and adjacent industries, the GSMA delivers for its members across three broad pillars: Connectivity for Good, Industry Services and Solutions, and Outreach. This activity includes advancing policy; tackling today’s biggest societal challenges; underpinning the technology and interoperability that make mobile work; and providing the world’s largest platform to convene the mobile ecosystem at the MWC and M360 series of events.

About Vodafone Egypt

Vodafone is the largest telecommunications company in Egypt. The company’s strategy is to shape the future of the new digital world while continuing to put our customers first. For more than 25 years, Vodafone has invested more than EGP 100 billion to make a tangible difference in the lives of over 50 million customers through its exceptional team of 10,000 employees. The company strives to strongly impact on the market with innovative products and services and seamless digital customer experience. They were the first to launch the Vodafone Cash mobile wallet, aiming to facilitate the lives of over 20 million Egyptians by providing access to digital solutions and financial services. In 2003, the company established the Vodafone Egypt Foundation for community development and invested EGP 700 million in high-impact projects, benefiting 11 million Egyptians. The company’s purpose is to connect for a better future by using technology to improve lives and businesses and help develop inclusive, sustainable societies. It is committed to operating 100% on renewable energy by 2025.

For more information, please visit https://web.vodafone.com.eg/en/home or connect with us on LinkedIn at

Laos Faces Surge in Fraudulent Social Media Accounts

The officers are interrogating the offender (Phetmany) for her fraud crime.

Social media in Laos has seen a growing number of fraudulent accounts emerging on several platforms, particularly Facebook, which remains the most widely used application in the country, according to online reports.