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Hyundai Motor Introduces Mobilet, the Ultimate Mobility Solution for On-the-Go Needs, in April Fool’s Day Campaign

  • Hyundai Motor unveiled Mobilet, a fictional mobility solution addressing urgent restroom needs, as part of their April Fool’s Day campaign
  • The company produced humorous content for Mobilet, sharing it across platforms like Instagram, X, and Facebook
  • The campaign not only entertained but also highlighted how innovative, human-centric mobility solutions are needed in daily life

SEOUL, South Korea, April 1, 2025 /PRNewswire/ — In celebration of April Fool’s Day, Hyundai Motor Company engaged consumers in an entertaining campaign centered around Mobilet, a new, fictional mobility solution designed to satisfy urgent restroom needs. This imaginative initiative aligns with Hyundai Motor’s brand vision of ‘Progress for Humanity’ by playfully addressing one of humanity’s most basic needs while maintaining a focus on innovation and empathy.

Hyundai April Fools Campaign 'Mobilet'
Hyundai April Fools Campaign ‘Mobilet’

For this campaign, Hyundai Motor introduced a variety of custom technologies for Mobilet, including dynamic facial recognition for instant access, an aroma air diffuser to eliminate unwanted odors, and a stealth mode to disguise the exterior, ensuring users’ public reputations remain intact. Rather than simply ending the campaign as a prank, the company emphasized how this aligns with its vision by highlighting the importance of addressing basic human needs.

Hyundai Motor used generative AI to produce humorous images and moving assets and share entertaining, on-trend content. The campaign was shared across various social channels, including Instagram, X, and Facebook, engaging audiences with its innovative and humorous approach.

“We wanted to create a campaign that not only entertains but also resonates with our audience,” said Sungwon Jee, Global Chief Marketing Officer of Hyundai Motor Company. “With Mobilet, we combined humor with innovation to highlight our commitment to creating mobility solutions for every need.”

Through this campaign, Hyundai Motor not only garnered laughs but also emphasized the importance of innovative mobility solutions in daily life. By blending humor with a meaningful message, the brand’s April Fool’s Day campaign successfully captured the attention and imagination of audiences worldwide, reinforcing the company’s dedication to addressing human needs with creativity and care.

More information about Hyundai Motor and its products can be found at:

https://www.hyundai.com/worldwide/en/ or Newsroom: Media Hub by Hyundai 

Hyundai Worldwide Instagram https://www.instagram.com/hyundai/p/DH4TefbpJYH/
Hyundai Worldwide X https://x.com/Hyundai_Global/status/1906828884315668501
Hyundai Worldwide Facebook https://www.facebook.com/share/p/16SrYUiKrs/ 

 

 

MPA Hires Vice President of Content Protection to Amplify Anti-Piracy Efforts in Asia Pacific Region

Former Attaché for U.S. Embassy Will Be Based in Singapore and Manage MPA Content Protection Programs for APAC Region

WASHINGTON, April 1, 2025 /PRNewswire/ — The Motion Picture Association (MPA) has hired Dawn Barriteau as Vice President of Content Protection for the Asia Pacific (APAC) region. She joins the MPA after more than two decades with the U.S. Homeland Security Investigations (HSI) division, where she most recently served as Regional Attaché in the U.S. Embassy in Singapore.

Barriteau’s first day with the MPA is March 31. She will be based in the MPA’s Singapore office and report to Larissa Knapp, Executive Vice President and Chief Content Protection Officer for the MPA. 

In her new role, Barriteau will work to tackle the distribution of illegal content across multiple jurisdictions in the Asia Pacific region, in close coordination with the global content protection team. She will manage complex internet investigations around the globe and oversee a team of internal and external investigators.

Previously, Barriteau led HSI operations in Singapore, Malaysia, Indonesia, Brunei, and Timor-Leste, collaborating with domestic field offices, international law enforcement agencies, and private sector partners. She also directed global investigations spanning five countries in the APAC region, focusing on illicit trade, trade-based money laundering, fraud, financial crimes, and IP and copyright infringement violations.  In addition, Barriteau has conducted country-level threat assessments and leveraged strategic intelligence in APAC, identifying supply chain integrity risks related to commodities, counterfeit goods, falsification, and diversion resulting in the recovery of over $9 million in lost revenue.

“I’m thrilled to welcome Dawn to the MPA’s content protection team,” said Knapp. “Dawn’s vast experience in intellectual property rights enforcement and her extensive network of government agencies and law enforcement officials in the APAC region will strengthen the MPA’s global work in protecting the creative marketplace.”

Barriteau holds a Bachelor of Arts in criminology from Warner College in Staten Island, New York. 

# # #

About The Motion Picture Association

The Motion Picture Association (MPA) serves as the leading voice and advocate of the motion picture, home video, and television industries. It works in every corner of the globe to advance the creative industry, protect its members’ content across all screens, defend the creative and artistic freedoms of storytellers, and support innovative distribution models that bring an expansion of viewing choices to audiences around the world. Its member studios are Netflix, Paramount Pictures, Prime Video & Amazon MGM Studios, Sony Pictures, Universal Studios, The Walt Disney Studios, and Warner Bros. Discovery. Charles Rivkin is Chairman and CEO. 

 

Creativity 2030 – 4th International Forum Successfully Held in Beijing

A news report from CRI Online:

BEIJING, April 1, 2025 /PRNewswire/ — The Creativity 2030 – 4th International Forum was successfully held in Beijing, focusing on cultural diversity and sustainable development. The event was hosted by the International Centre for Creativity and Sustainable Development (ICCSD) under the auspices of UNESCO, under the supervision of the Beijing Municipal Science & Technology Commission and the Administrative Commission of Zhongguancun Science Park.

Around 150 representatives from 10 countries including Austria, France and Germany attended the forum. Key speakers included Shahbaz Khan, Director of the UNESCO Regional Office for East Asia, and Ge Siying, Deputy Secretary-General of the Chinese National Commission for UNESCO. The forum marked the 20th anniversary of the 2005 Convention on the Protection and Promotion of Cultural Diversity of UNESCO, featuring discussions on digitalization and cultural preservation.

A major highlight was the focus on the integration of culture and technologies in the science fiction industry, with Beijing’s growing sci-fi sector generating an annual revenue of CNY 48 billion. Experts from institutions such as Ars Electronica Linz, the Beijing Film Academy, and Tsinghua University explored the roles of digital innovation, AI, and metaverse in cultural storytelling.

During the forum, 20 exemplary cases of digital technologies supporting cultural diversity were released, with discussions held on cultural and technological projects leveraging industrial heritage. The forum is viewed as successful in facilitating international cooperation.

 

Myanmar to Mark Minute of Silence as Quake Toll Passes 2,000

Myanmar to Mark Minute of Silence as Quake Toll Passes 2,000
Workers transport the body of a victim to be cremated at the Aye Yate Nyein Cemetery in Kyar Ni Kan on the outskirts of Mandalay on March 31, 2025, three days after the deadly Myanmar earthquake. Myanmar declared a week of national mourning on March 31 for the country's devastating earthquake, as the death toll passed 2,000 and hopes faded of finding more survivors in the rubble of ruined buildings. (Photo by Sai Aung MAIN / AFP)

By Sebastien BERGER and Hla-Hla HTAY/AFP – Myanmar will mark a minute of silence Tuesday in tribute to victims of the country’s devastating earthquake that has killed more than 2,000 people, as hopes dim of finding more survivors in the rubble of ruined buildings.

Asia Pacific Supply Chain Sustainability Summit 2025

SINGAPORE, April 1, 2025 /PRNewswire/ — Fosus successfully hosted the Asia Pacific Supply Chain Sustainability Summit (APSCS) 2025 at PARKROYAL COLLECTION Marina Bay in Singapore, on March 19-20. This two-day premier event brought together policymakers, industry leaders, and sustainability experts from sectors including FMCG, electronics, fashion & textiles, chemicals, healthcare, and digital solutions. The summit provided a platform for sharing insights, best practices, and innovative strategies to transform supply chains in today’s rapidly evolving global landscape.

Hosted by Fosus, the Asia Pacific Supply Chain Sustainability Summit 2025 (March 19-20, Singapore) advances eco-driven innovations in global supply chains.
Hosted by Fosus, the Asia Pacific Supply Chain Sustainability Summit 2025 (March 19-20, Singapore) advances eco-driven innovations in global supply chains.

The event was made possible through the invaluable support of key sponsors Asuene APAC, Benchmark Gensuite, LRQA, and SGS, alongside strategic partners GoNetZero and ChangeMakr. These organizations played a crucial role in advancing sustainability in global supply chains and shaping the discussions at the summit.

Key Themes & Focus Areas

  • Geopolitical Shifts and Supply Chain Transformation
  • Climate Leadership, Water Stewardship, and Circular Economy
  • Leveraging Technology for Sustainable Procurement and Supplier Development
  • Reducing Transportation Emissions and Addressing Scope 3 Challenges
  • Decarbonizing Manufacturing and Achieving Resource Efficiency
  • Sustainable Packaging, Biopolymers, and Renewable Materials
  • Supplier Diversity, Inclusive Growth, and ESG Impacts
  • Building Effective Carbon Reduction Partnerships

Day 1 Highlights (19 March 2025)

The summit opened with remarks from Chairman Steve Young, an ESG Trainer who has worked with organizations such as BCG and the Big 4, focused on how the rapidly changing global system is reshaping supply chains.

Esteemed speakers such as Zijian Khor (ESG Public Leader) discussed the geopolitical impacts on supply chains, while Shailesh Upadhyay (Haleon) presented on green supplier ecosystems. Jose Ordonez (CDP) shared insights on driving transparency through data, and Anurag Priyadarshi (ex-Hindustan Coca-Cola Beverages) explored the intersection of climate and water stewardship. Shu Setogawa (Asuene APAC) demonstrated how AI-enabled sustainability reporting and product carbon footprints drive collaborative action.

Panel discussions delved into global trends in sustainable supply chains and innovation strategies tailored to the Asia Pacific region, with contributions from thought leaders at WWF Singapore, Colgate-Palmolive, LRQA, and DBS.

The afternoon sessions highlighted key sustainability pathways, including circular manufacturing models from Dell’s Bobby Raother, ethical apparel sourcing from MAS Intimates’ Sameera and Benchmark Gensuite’s Jason Yang presented AI-powered solutions for supply chain risk management and ESG compliance, helping enterprises mitigate global supplier risks. Nilesh Shah, Site Head from Reckitt Benckiser shared the Manufacturing sustainability best practices as examples for industry wide implementation. The day concluded with lively panel discussions on aligning procurement with sustainability for global impact.

Day 2 Highlights (20 March 2025)

Dr. Riza Suarga opened the second day with a focus on carbon trading and its role in combating climate change, featuring insights from the Indonesia Carbon Trade Association.

Industry leaders, including former P&G executive Omer Awan, outlined multimodal logistics optimization strategies aimed at reducing transport emissions, emphasizing the potential of route digitization and strategic carrier partnerships in the FMCG sector. Bhavana Gupta from SGS redefined supply chain assurance through the “Compliance-Verification-Innovation” triad, while Pierre Vignaud from Country Foods shared insights on balancing sustainability and cost savings through innovative packaging.

Panel discussions focused on circular economy approaches, resource efficiency, and sustainability transformation in logistics, with experts from DUYTAN Recycling, 3M, and other organizations offered strategies to promote circularity and accelerate carbon reduction.

Afternoon sessions featured Braskem’s Tim Wagler and DP World’s Vineet Mahajan, who outlined strategies for biopolymer adoption and logistics transformation, followed by a fireside chat on the importance of supplier diversity with Standard Chartered. The summit concluded with Schneider Electric and other experts sharing insights on building carbon reduction partnerships, culminating in Asahi Group’s sharing of global sustainable best practices.

Fosus extends its gratitude to all sponsors, speakers, and participants for their valuable contributions and looks forward to continued engagement in building a greener, more resilient supply chain in Asia Pacific. We look forward to welcoming you in Shanghai for our next event!

Contact
Email: info@fosusglobal.com

Tencent Cloud Once Again Recognized as a Representative Vendor for Video Platform Services in the Gartner® Market Guide

Continuously leveraging AIGC technology to drive innovation in the cloud industry

HONG KONG, April 1, 2025 /PRNewswire/ — Tencent Cloud, the cloud business of global technology company Tencent, today announced that it is once again recognized as a Representative Vendor in the newly published Gartner® Market Guide for Video Platform Services report.

Tencent Cloud Once Again Recognized as a Representative Vendor for Video Platform Services in the Gartner® Market Guide
Tencent Cloud Once Again Recognized as a Representative Vendor for Video Platform Services in the Gartner® Market Guide

Recently, it was also named as a Representative Vendor in the Gartner® report titled “Competitive Landscape: Video Platform Services”. This repeated recognition underscores Tencent Cloud’s leadership in audio and video technology, its robust product portfolio, and its global service experience, solidifying its strong competitiveness in the global market.

Tencent Cloud leverages its cutting-edge audio and video technology capabilities to help clients overcome their challenges, alongside its highly established and influential hybrid cloud deployment capabilities. Based on AI technologies such as large language models (LLMs) and digital image processing, Tencent Cloud enables the generation and enhancement of audio and video content, covering the entire production chain and multiple scenarios of audio and video content creation.

Tencent Cloud’s MPaaS offers a comprehensive suite of capabilities, including Media Processing Service (MPS), Cloud Streaming Services (CSS), Video on Demand (VOD), and Live Event Broadcasting (LEB), continuously driving digital transformation for industries worldwide.

Deep Integration of AIGC Technology for Smarter Audio and Video Experiences

With rapid advancements in large AI models, Tencent Cloud has actively integrated AIGC technologies—such as large language models (LLMs), audio and video generation, and multimodal understanding—into its media intelligence products.

These innovations are now widely applied across scenarios like short drama globalization, education, live streaming, sports events, and entertainment. Tencent Cloud also integrates media intelligence capabilities into AI model training and generation workflows to enhance model performance.

For example, in short drama globalization, Tencent Cloud’s one-stop solution offers smart subtitle extraction, translation, original subtitle removal, translated subtitle embedding, voice cloning, and video synthesis to enable cost-effective global distribution.

In educational, news, and speech-related video scenarios, Tencent Cloud leverages its Automatic Speech Recognition (ASR) and AI technologies to extract and summarize video content, allowing users to grasp key points without manual scrubbing. The solution also supports offline and live segmentation, auto-generating section summaries and keywords to help users quickly locate desired clips, improving efficiency.

For live streaming, Tencent Cloud’s media intelligence products provide real-time subtitles and translation in over 100 languages, breaking language barriers for global audiences—even allowing non-Chinese speakers to understand phrases such as “123, link up!”

In sports, variety shows, and film/TV production, Tencent Cloud’s Region-Of-Interest (ROI) intelligent recognition technology identifies visual content and key elements (e.g., faces, game characters, hosts) in real time, transmitting region-of-interest (ROI) data alongside encoded video to playback devices. This enables precise highlight clipping, smart anti-blocking for bullet chats, background blurring, and adaptive vertical cropping of horizontal videos for multi-device compatibility.

Notably, Tencent Cloud’s audio and video expertise also enhances large model training and generation. During the data cleaning phase of model training, the quality of training data directly affects the clarity and stability of the generated videos. Tencent Cloud’s media quality inspection capabilities can automatically remove training materials with format errors or image quality defects, improving the overall quality of training videos.

In video generation, outputting high-resolution and high-frame-rate video content has long faced technical challenges such as high computational power consumption and decreased model stability. Tencent Cloud’s MPS (Media Processing Service) image quality enhancement capability, based on an improved Stable Diffusion architecture, optimizes the performance of distillation algorithms. It supports enhancing videos from 480P@30fps to 4K@120fps, significantly reducing the cost of generating ultra-high-definition videos while improving their clarity and stability. Currently, this capability has been implemented in several large model generation products, providing stronger technical support for AI content creation and helping various enterprises optimize video content efficiently. 

Continuous Innovation to Drive Global Digital Transformation

Beyond AIGC, Tencent Cloud pushes the boundaries of audio and video technology, excelling in encoding, quality enhancement, and media inspection. It also prioritizes open media processing frameworks and industry collaboration.

Tencent Cloud’s MPS possesses leading encoding capabilities in the audio and video industry. It can save over 50% of the bitrate without compromising quality, significantly reducing operational costs for enterprises. Its mainstream encoding formats support the most comprehensive standards, including H.264/H.265/H.266/VP9/AV1, as well as the Chinese standards AVS2/AVS3. In the MSU World Video Coding Contest held at Moscow State University in 2024, Tencent’s encoder took first place in all 15 indicators, once again achieving the best performance overall. Additionally, it supports the most comprehensive audio and video encoding standards, including VP8, H.264, VP9, H.265, AV1, AVS3, and H.266.

Audio and video quality is one of the industry’s major concerns. In this regard, for needs such as upgrading old video sources and enhancing image quality, MPS, based on the DiT (Diffusion Transformer) model that combines the advantages of diffusion models and Transformer architectures, provides over ten enhancement capabilities, including detail enhancement, color enhancement, SDR to HDR conversion, super-resolution, intelligent frame interpolation, and more. This can effectively help enterprises and users address various audio and video quality issues and bring a brand-new audiovisual experience.

In addition to its leading technology research and development capabilities, Tencent Cloud has actively participated in the development of the H.266/VVC standard, becoming the world’s first cloud provider to support H.266/VVC. Tencent Cloud holds key positions in the standardization organization, including as the joint chief editor and co-chair of the H.266/VVC standard, and is a significant technical contributor. Moreover, Tencent Cloud is the only founding member of AV1 in China and actively participates in the development of the AV2 standard, as well as the engineering of the H.267 standard.

MPS collaborates with overseas ecosystem partners in areas such as audio and video processing and transmission. It supports technologies like Dolby Atmos, Dolby Vision, Nielsen, Nagra digital watermarks, and transmission standards such as SRT, SMPTE2022-07, SMPTE ST2110 with JPEG-XS, and NDI. This ensures that audio and video can be transmitted with low latency, stability, and smoothness.

The Tencent Cloud audio and video team actively leads or participates in the development of many open-source audio and video projects such as SRS, SRT, VLC, fostering a mutually beneficial relationship between the cloud and the open-source community.

Empowering Global Industries

Powered by globally leading technology, Tencent Cloud Media Processing Service (MPS) offers a comprehensive, one-stop solution tailored for industries such as M&E and e-commerce, accelerating digital transformation across global markets.

Through the continuous accumulation of technology and experience, Tencent Cloud has established close partnerships and provides stable technical support to overseas enterprises in the Asia-Pacific, Middle East, and North Africa regions, including Japan’s karaoke app Pokekara, Singapore’s streaming platform BeLive, Thailand’s digital content platform Ookbee, and Pakistan’s network TV service ARY ZAP. By these collaborations, Tencent Cloud expands its global footprint and provide a digital support and business innovation path for enterprise internationalization.

Looking ahead, as AI and other technologies evolve, Tencent Cloud will persist in constructing an international business landscape from a global perspective. Leveraging its deep accumulation in the audio and video domain, Tencent Cloud will continue to increase its technological investment in audio and video, exploring innovative applications and business models to deliver superior, efficient, and personalized services that fuel high-quality growth across industries.

Gartner, Market Guide for Video Platform Services, 19 March 2025

Gartner, Competitive Landscape: Video Platform Services, 18 December 2024

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartners research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and is used herein with permission. All rights reserved.

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About Tencent Cloud:

Tencent Cloud, one of the world’s leading cloud companies, is committed to creating innovative solutions to resolve real-world issues and enabling digital transformation for smart industries. Through our extensive global infrastructure, Tencent Cloud provides businesses across the globe with stable and secure industry-leading cloud products and services, leveraging technological advancements such as cloud computing, Big Data analytics, AI, IoT, and network security. It is our constant mission to meet the needs of industries across the board, including the fields of gaming, media and entertainment, finance, healthcare, property, retail, travel, and transportation.

The Nature Conservancy Appoints Tamara Singh as Managing Director, Singapore, to Drive Regional Climate and Conservation Impact

SINGAPORE, April 1, 2025 /PRNewswire/ — The Nature Conservancy (TNC) is pleased to announce the appointment of Ms Tamara Singh as its new Managing Director, Singapore and Senior Advisor, Regional Programs, effective 1 April 2025. She succeeds Mr. Thomas Brzostowski, who was Interim Singapore Country Director.

Tamara Singh, Managing Director, Singapore and Senior Advisor, Regional Programs, The Nature Conservancy
Tamara Singh, Managing Director, Singapore and Senior Advisor, Regional Programs, The Nature Conservancy

In this role, Ms Singh will lead TNC’s efforts to drive climate action and conservation impact from Singapore, leveraging its strategic position as a hub for innovation, partnerships, science, and fundraising to accelerate climate and Nature-based Solutions (NbS) across Asia-Pacific and globally.

Ms Singh brings over two decades of experience in energy, finance, and sustainability, having worked at Centrica, BP, Deutsche Bank, and Macquarie Bank in London, New York, and Asia-Pacific. Since returning to Singapore in 2012, she has led digital transformation initiatives and sustainable finance initiatives in various capacities. She also advises on corporate transition towards the Sustainable Development Goals (SDGs) as a Sherpa for APEC’s Asia-Pacific Financial Forum Sustainable Finance Development Network and is a member of the Global Finance & Technology Network.

Will McGoldrick, Regional Managing Director, Asia-Pacific at TNC, commented, “Tamara’s appointment strengthens TNC’s ability to drive tangible climate action and conservation impact across Asia-Pacific. As we scale solutions to address the world’s most pressing environmental challenges, her deep expertise in sustainable finance and proven ability to bridge the private and public sectors will be invaluable. Tamara’s leadership will be crucial in accelerating our 2030 goals while reinforcing Singapore’s position as a global conservation and climate finance hub.”

Tamara Singh, Managing Director, Singapore and Senior Advisor, Regional Programs at TNC, added, “Joining one of the world’s most respected conservation organizations at a time when the need for bold, science-driven climate action has never been more urgent is both an honor and a responsibility. TNC’s collaborative approach, grounded in science and innovation, has made a tangible difference in tackling some of the planet’s most pressing environmental challenges. I look forward to working alongside our partners to drive nature-positive solutions that protect our planet and its people.”

TNC established its program in Singapore in late 2022 as a global center for innovation, partnerships, and science to scale up conservation and climate impact across the region and support Singapore in achieving its 2030 Green Plan. The program focuses on four key priorities: catalyzing NbS and carbon markets, fostering research collaborations, innovating impact finance solutions, and supporting regional corporate partnerships. In addition, TNC collaborates with other environmental non-profits in Singapore to pool resources, share knowledge, and build partnerships. Notably, in 2023, TNC joined seven other NGOs to form the Southeast Asia Climate and Nature-based Solutions (SCeNe) Coalition, accelerating high-quality, triple-benefit NbS projects across the region. For more information on its work in Singapore, read its Asia Pacific Annual Report.

For more information on Ms Singh, please refer to the Annex below.

About The Nature Conservancy
The Nature Conservancy is a global conservation organization dedicated to conserving the lands and waters on which all life depends. Guided by science, we create innovative, on-the-ground solutions to our world’s toughest challenges so that nature and people can thrive together. We are tackling climate change, conserving lands, waters and oceans at an unprecedented scale, providing food and water sustainably and helping to make cities more livable. Working in more than 81 countries and territories, we use a collaborative approach that engages local communities, governments, the private sector, and other partners. TNC has been in Asia Pacific for almost 30 years, with projects in Australia, mainland China, Hong Kong SAR, Indonesia, Mongolia, New Zealand, and the Pacific Islands.

To learn more, visit www.nature.org or follow @nature_org on X.

Annex: Biography of Ms Tamara Singh

Ms Tamara Singh earned her stripes at Centrica Plc, BP Oil International, Deutsche Bank and Macquarie Bank, before returning home to Singapore,having led teams across energy and financial services, governing trading floors in London, New York and the Asia Pacific.

On home ground, Ms Singh served Westpac Banking Corporation and then her country. Whilst supporting GIC’s mandate for the nation, she contributed to digital transformation, innovation and sustainability initiatives, building relationships across the financial ecosystem worldwide. This ignited her to structure a career centred on enabling sustainable organisations to scale, while championing impactful change. 

Ms Singh also works across industries to better the finance ecosystem and further enterprises through sustainable business practices. Appointed Sherpa to APEC’s APFF Sustainable Finance Development Network, and the Global Finance & Technology Network, Tamara champions Corporate Transition towards attainment of the SDGs. 

Outside of these commitments, Tamara holds Board positions with commercial entities, and non-profits including Advancement for Rural Kids, a US 501 (c) (3).  She coaches leaders of organisations and advises start-ups navigating sustainability and scale. In academia, she is a Fellow of ESSEC’s iMagination Center and a leadership coach at INSEAD. She graduated with degrees in Law and Applied Accounting from University of Nottingham and Oxford Brookes University respectively and holds an Executive Masters in Business Administration from INSEAD.

Lumary Solar Watering Timer Assists Water-Scarce Regions with More Efficient Irrigation Planning

HONG KONG, April 1, 2025 /PRNewswire/ — Lumary, a leader in sustainable smart home solutions, is excited to announce that its Solar Watering Timer has surpassed its funding goal within just one week of its launch on Kickstarter. The campaign has received enthusiastic feedback, particularly from backers in water-scarce regions where every drop of water is valuable. These customers highlighted the need for a reliable tool to help them create more effective and sustainable irrigation plans for their gardens.

Lumary 4-Zone Solar Wi-Fi Watering Timer
Lumary 4-Zone Solar Wi-Fi Watering Timer

The Lumary Solar Watering Timer is designed to address the challenges faced by gardeners in areas with limited water resources. Equipped with a Hall sensor, the timer monitors the water flow of each zone precisely, ensuring accurate water delivery tailored to the needs of each plant. This innovation not only helps prevent over-watering but also ensures that no water is wasted—delivering the exact amount plants need for healthy growth.

“We’ve been overwhelmed by the positive response from our backers, many of whom are in regions where water is precious,” said a spokesperson for Lumary. “They’ve expressed how crucial it is for them to use every drop efficiently, and that’s exactly why we created this product—to give them more control over their watering systems and contribute to sustainable gardening practices.”

To meet the diverse needs of backers, Lumary has expanded the Kickstarter campaign with the addition of soil temperature and humidity sensors. These sensors work seamlessly with the Solar Watering Timer, triggering irrigation based on real-time soil conditions, thus offering an even more precise, data-driven irrigation experience.

Moreover, some backers with limited electrical infrastructure have been exploring innovative solutions using the Lumary Solar Watering Timer. These users are combining the device with their existing solar panels, storage batteries, and on-demand water pumps to build fully solar-powered, off-grid irrigation systems. This setup allows for autonomous, eco-friendly watering without the need for an external power supply, making it ideal for regions where electricity supply is unstable or unavailable.

Availability

The Lumary Solar Watering Timer Kickstarter campaign is still ongoing, with backers enjoying exclusive early-bird discounts and the opportunity to be among the first to receive the product. Interested customers can visit the Kickstarter campaign page for more information and to secure their backing.

About Lumary

Lumary is committed to developing smart, sustainable, and user-friendly home solutions. By combining innovation with automation, Lumary continues to enhance convenience while promoting environmental responsibility.

Contact

Lumary Team
influencer@lumary.tech 
https://www.kickstarter.com/projects/lumary/lumary-smart-wi-fi-solar-4-zone-watering-timer?ref=6w6hck