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Ericsson reports first quarter results 2025

STOCKHOLM, April 15, 2025 /PRNewswire/ —

Strategic highlights – solid momentum in technology leadership and programmable networks  

  • Extending technology leadership with expanded high-performing and energy-efficient product portfolio.  
  • First high-performing programmable networks partnership for Asia Pacific with Telstra announced.  
  • Announced network API fraud detection deployment by all three USA operators and further Aduna partnerships.  

First quarter highlights – strong growth in gross income and margins 

  • Organic sales were stable, with strong growth in market area Americas offset by declines in other market areas. Reported sales were SEK 55.0 (53.3) b.  
  • Adjusted[1] gross income increased to SEK 26.7 (22.8) b. driven by sales growth and strong gross margin expansion. Reported gross income was SEK 26.5 (22.7) b.  
  • Adjusted[1] gross margin was 48.5% (42.7%) supported by improvements in all segments with strong operational execution. Reported gross margin was 48.2% (42.5%).  
  • Adjusted[1] EBITA was SEK 6.9 (5.1) b. with a 12.6% (9.6%) margin, benefiting from higher gross income. EBITA was SEK 6.7 (4.9) b. Q1 2024 included a one-time gain of SEK 1.9 b.   
  • Net income was SEK 4.2 (2.6) b. EPS diluted was SEK 1.24 (0.77).  
  • Free cash flow before M&A was SEK 2.7 (3.7) b.  

Börje Ekholm, President and CEO, said: “We sustained solid momentum in Q1, despite a challenging and fast changing macro backdrop, and our results highlight our competitiveness. Our solid execution contributed to a strong 48.5% adjusted gross margin and 12.6% adjusted EBITA margin.  

We extended our technology leadership position further and are on track to offer a portfolio of 130 radios this year that support programmable networks. In Q1, we announced the first Asia Pacific programmable network, including deployment of 5G Advanced, with Telstra.  

Looking ahead, we remain confident of our strong position in Mobile Networks and expect Enterprise to stabilize during 2025. In the evolving global trade landscape and macro volatility, we continue to focus on controlling what we can control and delivering to our customers. We are not immune, but we are resilient, with well diversified production close to the customer and the flexibility to adapt to changing conditions over time.” 

SEK b.

Q1
                                    2025

Q1
                                    2024

YoY
                                    change

Q4
                                    2024

QoQ
                                    change

Net sales

55.025

53.325

3 %

72.913

-25 %

 Organic sales growth *[2] 

0 %

Gross margin[2]

48.2 %

42.5 %

44.9 %

EBIT 

5.931

4.100

45 %

7.958

-25 %

EBIT margin[2]

10.8 %

7.7 %

10.9 %

EBITA[2]

6.652

4.893

36 %

8.623

-23 %

EBITA margin[2]

12.1 %

9.2 %

11.8 %

Net income 

4.217

2.613

61 %

4.879

-14 %

EPS diluted, SEK 

1.24

0.77

61 %

1.44

-14 %

Free cash flow before M&A[2]

2.704

3.671

-26 %

15.824

-83 %

Net cash, end of period[2]

38.647

10.807

258 %

37.830

2 %

Adjusted financial measures[1][2]

Adjusted gross margin 

48.5 %

42.7 %

46.3 %

Adjusted EBIT 

6.212

4.305

44 %

9.584

-35 %

Adjusted EBIT margin 

11.3 %

8.1 %

13.1 %

Adjusted EBITA 

6.933

5.098

36 %

10.25

-32 %

Adjusted EBITA margin 

12.6 %

9.6 %

14.1 %

* Sales adjusted for the impact of acquisitions and divestments and effects of foreign currency fluctuations.   

[1] Adjusted metrics exclude restructuring charges. This is a change in nomenclature only, compared with previous reports. 

[2] Non-IFRS financial measures are reconciled at the end of this report to the most directly reconcilable line items in the financial statement. 

NOTES TO EDITORS 

You find the complete report with tables in the attached PDF or on www.ericsson.com/investors

Video webcast for analysts, investors and journalists 

President and CEO Börje Ekholm and CFO Lars Sandström will comment on the report and take questions at a video webcast at 9:00 AM CEST (8:00 AM GMT London, 3:00 AM EST New York).  

Join the webcast or please go to www.ericsson.com/investors

To ask a question: Access dial-in information here

The webcast will be available on-demand after the event and can be viewed at www.ericsson.com/investors

FOR FURTHER INFORMATION, PLEASE CONTACT 

Contact person 
Daniel Morris, Head of Investor Relations 
Phone: +44 7386657217 
E-mail: investor.relations@ericsson.com

Additional contacts 
Stella Medlicott, Senior Vice President, Marketing and Corporate Relations 
Phone: +46 730 95 65 39 
E-mail: media.relations@ericsson.com

Investors 
Lena Häggblom, Director, Investor Relations 
Phone: +46 72 593 27 78 
E-mail:  lena.haggblom@ericsson.com

Alan Ganson, Director, Investor Relations 
Phone: +46 70 267 27 30 
E-mail: alan.ganson@ericsson.com

Media 
Ralf Bagner, Head of Media Relations 
Phone: +46 76 128 47 89 
E-mail: ralf.bagner@ericsson.com

Media relations  
Phone: +46 10 719 69 92 
E-mail: media.relations@ericsson.com

This is information that Telefonaktiebolaget LM Ericsson is obliged to make public pursuant to the EU Market Abuse Regulation. The information was submitted for publication, through the agency of the contact person set out above, at 07:00 CEST on April 15, 2025. 

This information was brought to you by Cision http://news.cision.com

https://news.cision.com/ericsson/r/ericsson-reports-first-quarter-results-2025,c4136005

The following files are available for download:

 

Bossjob: Connecting Japan with Top Global Tech Talent

MANILA, Philippines , April 15, 2025 /PRNewswire/ — In recent years, Japan has been facing an acute shortage of IT professionals. According to estimates by the Ministry of Economy, Trade and Industry (METI), the country is projected to lack approximately 790,000 IT workers by 2030, with especially critical gaps in cutting-edge domains such as AI, big data, and cloud computing.

To address this issue, many Japanese companies are pursuing global hiring strategies and actively seeking overseas talent. However, several challenges continue to hinder success, including the lack of global sourcing channels, overreliance on agents, and prolonged hiring lead times.

Bossjob — a global recruitment platform — is tackling these pain points head-on. By leveraging AI technology and its recruitment network spanning 17 countries, Bossjob enables Japanese companies to directly source qualified international candidates in a timely and cost-effective manner.

Bossjob as a Solution to Japan’s IT Talent Gap

Bossjob currently has over 5 million registered users across 17 countries, including 700,000+ active IT engineers working in top tech companies worldwide. Simply by posting a job listing on the Bossjob platform, Japanese companies gain access to this extensive global talent pool.

With its proprietary AI matching algorithms and big data analytics, Bossjob identifies and recommends the most suitable candidates — both domestic and international — based on role requirements. Global recruitment can now be achieved from anywhere in Japan with just a laptop, without the need for third-party agencies.

Bossjob also sets itself apart from traditional job boards by offering real-time, chat-based communication between employers and job seekers. This feature significantly reduces lead times from application to interview, streamlining the hiring process.

Since entering the Japanese market, Bossjob has successfully connected Japanese employers with high-level tech talent from Asia, Europe, and North America, helping companies solve their talent shortages and drive innovation.

One of Asia’s Largest Talent Pools for Web3 and AI

Bossjob is also focused on supporting recruitment in emerging technology sectors, such as Web3 and AI development — fields where domestic Japanese talent is scarce. Through its global network, Bossjob provides access to highly skilled professionals at the forefront of innovation, thereby contributing to Japan’s technological advancement and competitiveness on the world stage.

Driving Hiring Efficiency with AI Automation

Bossjob is actively incorporating AI capabilities into the recruitment process to enhance hiring accuracy and reduce operational burdens for both employers and candidates. Key features include:

  • AI Job Description Generator: Automatically creates job postings to reduce time and manual effort.
  • AI Matching Engine: Analyzes job requirements and candidate profiles to automatically match and recommend the best-fit candidates.
  • AI Resume Parser: Uses natural language processing (NLP) to extract skills and experiences from resumes and generate automated match scores — speeding up the screening process.
  • AI Translation Tool: Enables seamless multilingual communication with international candidates.

These AI-powered tools accelerate hiring processes, enhance precision, and create a smarter, more scalable recruitment solution.

In 2025, Bossjob plans to launch even more AI-driven features to further revolutionize the recruitment experience.

Bossjob Japan’s Country Manager commented: “AI is fundamentally reshaping how recruitment is done. At Bossjob, we are committed to delivering efficient, accurate hiring solutions for Japanese companies while creating growth opportunities for global talent.”

Rege Nephro Acquires Tamibarotene-Related Assets from Syros Pharmaceuticals for U.S. Clinical Trials

KYOTO, Japan, April 15, 2025 /PRNewswire/ — Rege Nephro Co., Ltd. (Headquarter: Kyoto, Japan; Chief Executive Officer: Akifumi Morinaka) has announced that it has successfully acquired Tamibarotene-related clinical and non-clinical assets from Syros Pharmaceuticals, Inc. (Headquarters: Boston, MA; NASDAQ:SYRS), through a mutual agreement. The acquisition was completed on February 26, 2025.

Tamibarotene (RN-014) is a retinoic acid receptor agonist for which Rege Nephro is currently conducting a Phase 2 clinical trial in Japan in autosomal dominant polycystic kidney disease (ADPKD). Rege Nephro expects to initiate clinical trials in the United States, after confirming the efficacy and safety in Japan. Syros Pharmaceuticals has previously carried out a Phase 3 clinical trial of Tamibarotene for indications including myelodysplastic syndrome (MDS) and acute myeloid leukemia (AML).

This acquisition, encompassing their clinical and non-clinical data including human safety study for New Drug Application (NDA), contracts with a contract manufacturing organization (CMO), and Tamibarotene active pharmaceutical ingredient (API) and drug products, is expected to enhance Rege Nephro’s capabilities and streamline operations for its clinical trial operations in the United States.

About Rege Nephro:
Rege Nephro, founded in 2019, is a clinical-stage biotech company leveraging technology based on research of Prof. Kenji Osafune, deputy director of the Center for iPS Cell Research and Application (CiRA), Kyoto University. The company is developing therapeutics and cell therapy for diseases related to the kidneys, liver, and pancreas. For more information, please visit www.regenephro.co.jp/en.

About RN-014:
RN-014 is a therapeutic candidate for autosomal dominant polycystic kidney disease (ADPKD). It is a retinoic acid receptor (RAR) agonist expected to suppress cyst formation and improve renal function. Rege Nephro initiated a Phase 2 clinical trial in December 2023, and enrollment for the second stage has now been completed. To date, no significant safety concerns have arisen and preliminary efficacy has been demonstrated.

 

Recharge leaps into B2B with UK Giftcloud acquisition

This strategic acquisition accelerates Recharge’s expansion into the B2B digital rewards market, unlocking new opportunities for growth.

AMSTERDAM and LONDON, April 15, 2025 /PRNewswire/ — Recharge, the European leader in prepaid payments, has acquired Giftcloud Limited from Groupon, Inc. (NASDAQ: GRPN), marking a strategic and accelerated expansion into the fast-growing B2B rewards space.

The deal follows Recharge’s recent €45M acquisition facility secured with ABN AMRO to fuel its international M&A activity. Giftcloud powers customer and employee engagement campaigns for major UK brands including Vodafone, Sky and TalkTalk. With millions of transactions processed annually and a strong record of profitability, Giftcloud brings Recharge a proven B2B model and a scalable platform to grow its corporate prepaid offering.

“This move is a deliberate step into B2B,” said Günther Vogelpoel, CEO of Recharge. “We see huge potential for prepaid in customer acquisition, loyalty and employee engagement. Giftcloud gives us a foundation to grow that proposition further in the UK and across Europe—backed by Recharge’s digital infrastructure, partnerships and international reach.”

The acquisition plays a key role in Recharge’s strategy to build the global leader in prepaid payments – serving both consumers and businesses. With Giftcloud, Recharge will be able to offer a broad range of services direct to business clients. It also marks a significant expansion of Recharge’s footprint in the UK, now the company’s third-largest market and the launchpad for further B2B growth across Europe.

Groupon’s CEO Dusan Senkypl, added: “We’re proud to have found a strong new home for Giftcloud within the Recharge Group. Giftcloud has always played a valuable role in helping brands engage their customers through digital rewards. We’re excited to see the platform continue to grow as part of a business that is fully focused on prepaid and digital innovation.”

This is Recharge’s second major acquisition, following the successful integration of Startselect in 2023.

About Recharge Group

Recharge has revolutionised the prepaid payments industry connecting brands effortlessly with customers through their unified platform solutions. Recharge enables prepaid payment products to be obtained anywhere, anytime via their own multi-country digital storefronts including Recharge.com and Startselect.com. For more information, visit company.recharge.com.

About Giftcloud

Giftcloud is a UK-based digital rewards platform helping businesses engage, acquire and retain customers through branded prepaid incentives. Its platform enables fully branded, digital campaigns that support marketing and employee engagement strategies for some of the UK’s best-known companies, including Vodafone, Sky and TalkTalk. To learn more, visit giftcloud.com.

About Groupon

Groupon (www.groupon.com) (NASDAQ: GRPN) is a trusted local marketplace where consumers go to buy services and experiences that make life more interesting and deliver boundless value.  To find out more about Groupon, please visit press.groupon.com. 

Images
Available here.

Press Contacts
Georgia Hanias Ecology Media
georgiahanias@ecologymedia.co.uk

Ross Cumming Recharge Group
press@recharge.com 

 

K-pop’s Latin American rise: Fans gain easier access to content and merch through Weverse and EBANX’s partnership

EBANX enables Mexican consumers to purchase Weverse products using a local payment method, marking a key step in the growth of K-pop in Latin America

SEOUL, South Korea and CURITIBA, Brazil, April 15, 2025 /PRNewswire/ — Weverse, the global superfan platform under HYBE, is expanding into Latin America for the first time, partnering with EBANX, a global fintech specializing in payments for emerging markets, to offer seamless local payment solutions. Starting in Mexico, fans are now able to purchase official merchandise, watch video on demand (VOD) content, and even send direct messages (DMs) to their favorite artists via Weverse using OXXO Pay, a widely adopted alternative payment method (APM) in the country. 

The partnership arrives as Latin America’s passion for K-pop reaches new heights amid Hallyu, or the “Korean Wave,” the global spread of South Korean culture. According to a report from South Korea’s government, K-pop dominated the largest share (34.9%) of Hallyu content in Latin America. In Mexico, the cumulative number of on-demand audio and video streams of K-pop reached 3.5 billion after a staggering growth of 25% in 2023, according to Luminate, a data analytics and insights company.

Local payments unlock global fandom

APMs like OXXO Pay are crucial for consumer accessibility in emerging countries, where only 30% of people use credit or debit cards, according to data from the World Bank Global Findex in EBANX’s study Beyond Borders 2025. For comparison, this rate rises to 85% in high-income markets, with South Korea at 90%. In Mexico, only 26% of people use credit and debit cards, and cash remains the preferred method for 80% of the population, as stated in a study by Banco de México.

For the first time, with EBANX’s integration, K-pop fans in Mexico can access a seamless fan experience on Weverse by purchasing merchandise, exclusive VOD content, and many more, even without a bank account or access to credit, by using OXXO Pay. According to the World Bank database, around half of Mexico’s population is unbanked, and only one in ten consumers has a credit card in the country. Through OXXO Pay, consumers can complete online purchases in cash at OXXO’s convenience stores, a popular local chain.

Weverse’s strategic entry into Latin America

This partnership marks a milestone for K-pop’s expansion into Latin America and a strategic step for EBANX in the South Korean market,” said Sean Yu, VP of Merchant Success, APAC at EBANX. “We are looking forward to collaborating with Weverse, enabling local payments, and connecting  Mexican fans in a seamless and culturally relevant way.

Recognizing Latin America as a key driver of K-pop’s global growth, HYBE, a global entertainment lifestyle platform company and the home to some of the most iconic K-pop groups, including BTS and SEVENTEEN, ventured into the region by launching HYBE LATIN AMERICA in 2023. “Latin American fans are incredibly passionate about K-pop, and our partnership with EBANX ensures they can access exclusive content and merchandise without payment friction,” noted Joon Choi, President of Weverse.

Future growth potential

According to a study from the International Federation of the Phonographic Industry (IFPI) released last month, Latin America saw a remarkable 22.5% increase in music revenues in 2024, marking the region’s 15th consecutive year of growth. Streaming remained the primary driver, accounting for 87.8% of recorded music revenues. Brazil led the way with a 21.7% rise, making it the fastest-growing market among the global top ten. Meanwhile, Mexico recorded a 15.6% revenue increase, climbing to become the world’s tenth-largest recorded music market.

The partnership between Weverse and EBANX lays the groundwork for broader expansion across Latin America, where K-pop fandoms are rapidly growing. With EBANX’s expertise in local payment ecosystems, including market-specific solutions tailored to regional preferences, Weverse is poised to replicate its success and further strengthen its presence in this high-potential market.

ABOUT WEVERSE

Weverse Company is a global superfan platform whose vision is to innovate the platform business through the expansion of customer experience. In June 2019, Weverse and commerce platform Weverse Shop were launched. Weverse provides content and services optimized for fan activities along with the function of a communication channel between artists and fans. Weverse Shop offers artists’ official merchandise to customers around the world. Weverse is currently operating over 160 communities for K-pop icons such as BTS, SEVENTEEN, TOMORROW X TOGETHER, ENHYPEN, LE SSERAFIM, NewJeans, BOYNEXTDOOR, TWS, ILLIT, NCT DREAM, NCT WISH, RIIZE, BABYMONSTER, P1Harmony, as well as global artists such as Ariana Grande, Megan Thee Stallion, Dua Lipa, the Kid Laroi, Conan Gray, and Gracie Abrams, reaffirming the platform’s position as the “ultimate global superfan platform”. HYBE (formerly Big Hit Entertainment), the parent company of Weverse Company, has been chosen as one of “The World’s 50 most innovative companies” in 2022 and 2020 by Fast Company, which also highlighted Weverse and Weverse Shop as platforms to lead the establishment of one-stop service within the music industry.

For further information, please visit:

Website: https://weverse.io/

ABOUT EBANX 

EBANX is the leading payment platform connecting global businesses to the world’s fastest-growing digital markets. Founded in 2012 in Brazil, EBANX was built with a mission to expand access to international digital commerce. Leveraging proprietary technology, deep market expertise, and robust infrastructure, EBANX enables global companies to offer hundreds of local payment methods across Latin America, Africa, and Asia. More than just payments, EBANX drives growth, enhances sales, and delivers seamless purchase experiences for businesses and consumers alike.

For further information, please visit:

Website:https://www.ebanx.com/en/ 
LinkedIn:https://www.linkedin.com/company/ebanx

Media Contact: 
Shan Huang
shan.huang@ahgstrategies.com 

FBS Enhances Local Rescue Capabilities in Thailand with Critical Equipment Donation


BANGKOK, THAILAND – Media OutReach Newswire – 15 April 2025 – In response to the recent earthquake in Thailand, FBS has reinforced its commitment to community support by aiding emergency relief efforts in the affected areas.

FBS Enhances Local Rescue Capabilities in Thailand with Critical Equipment Donation
FBS Enhances Local Rescue Capabilities in Thailand with Critical Equipment Donation

In collaboration with long-time partner Mr. Chanchai Sueaphet, FBS has donated $5500 to provide a set of professional heavy rescue equipment to the Ruamkatanyu Foundation’s volunteer unit, based at Ban Phraek Police Station in Phra Nakhon Si Ayutthaya Province. This vital donation enhances the foundation’s ability to conduct urgent rescue operations and save lives in critical situations.

Delivered on April 6, 2025, the donation strengthens the region’s disaster response capabilities at a crucial time. By equipping local teams with advanced rescue gear, FBS supports faster, safer, and more efficient emergency operations. The tools enable first responders to act swiftly, ensuring timely aid for affected communities and improving readiness for future emergencies.

The Ruamkatanyu Foundation’s volunteer team, well-known for their rapid response to accidents and disasters, welcomed the support as a valuable boost to their life-saving efforts.

“This life-saving equipment is essential for reaching and assisting victims after disasters. Thanks to FBS’s support, we’re now better equipped to help those in urgent need.”
Mr. Suriya Ammarit, Leader of the Ruamkatanyu Volunteer Team

FBS is proud to collaborate on this meaningful initiative with long-standing partner Mr. Chanchai Sueaphet, who shared:

“During holidays like Songkran, accidents often increase due to high travel. We’re proud that FBS values every life and stands alongside our rescue teams. I’m honored to represent FBS in donating this essential rescue equipment to the Ruamkatanyu Foundation. FBS continues to prove it’s a world-class broker committed to the well-being of Thai people and the greater good of society.”
Mr. Chanchai Sueaphet, FBS Partner

Together, FBS and its partners reaffirm the mission of making a real difference beyond trading, delivering not just exceptional trading conditions, but also hope, care, and resilience to the communities that need it most.Hashtag: #FBS #CSR #Thailand



The issuer is solely responsible for the content of this announcement.

About FBS

FBS is a global brand that unites several independent brokerage companies under the licenses of FSC (Belize), CySEC (Cyprus), and ASIC (Australia). With 16 years of experience and over 100 international awards, FBS is steadily developing as one of the market’s most trusted brokers. Today, FBS serves over 27 000 000 traders and more than 700 000 partners around the globe.

Essence of Royal Court Culture Unfolds at Historic Palaces and Jongmyo Shrine: 11th “K-Royal Culture Festival” to Be Held

– Morning strolls, royal dessert making, Hanbok wearing event, and more at five palaces and Jongmyo Shrine in Seoul (Apr 26–May 4)

– Special programs for children and foreigners are also available

SEOUL, South Korea, April 15, 2025 /PRNewswire/ — The Royal Palaces and Tombs Center of the Korea Heritage Service (Director Lee Jae-phil), in collaboration with the Korea Heritage Agency (President Choi Young-chang), will host “Spring K-Royal Culture Festival 2025” from April 26 to May 4 at five palaces including: Gyeongbokgung, Changdeokgung, Deoksugung, Changgyeonggung, and Gyeonghuigung as well as Jongmyo Shrine.

2025 K-Royal Culture Festival Poster
2025 K-Royal Culture Festival Poster

Celebrating its 11th annual event, “K-Royal Culture Festival” stands as South Korea’s largest national heritage festival, showcasing traditional cultural content within the backdrop of historic palaces. In 2024, the combined spring and autumn festivals attracted over 960,000 visitors, both domestic and international.

“Spring K-Royal Culture Festival 2025” will focus on improving programs associated with national intangible heritage such as traditional crafts and hanbok lifestyle. Strengthening interactive programs that encourage visitor participation and expanding programs tailored for international audiences, thereby providing a wider variety of programs further improved from the previous year.

At Gyeongbokgung Palace, “A Time Travel, King Sejong” (April 26–30) is a large-scale interactive program set throughout the Gyeongbokgung palace grounds. Visitors can take part in various activities such as “Newcomers to the Royal Palace,” which offers programs like making royal desserts and learning traditional court dances, as well as watching a small-scale theatrical performance “Royal Palace Daily Life,” and a self-guided palace night tour of the northern sector “A Journey Through The Night.”

Program taking place at Changdeokgung Palace is “Awakening the Morning Palace” (Apr 30–May 4), which offers a guided morning walk at the palace area. Due to its overwhelming popularity last year for Korean nationals, this program has been extended to foreigners participants. The program for foreigners will be guided by Fabien, a French broadcaster in Korea.

At Yanghwadang Hall in Changgyeonggung, a new program titled “Welcome, You in Hanbok” (April 30–May 4) invites couples to wear traditional hanbok and enjoy a stroll through a romantic palace trail that connects Changgyeonggung and Changdeokgung.

At Jungmyeongjeon Hall in Deoksugung Palace, a new program titled “The Emperor’s Dining Table” (May 1–3) for international visitors only. It’s a culinary talk show where participants can taste the royal court dishes entitled to state guests of the Korean Empire, while listening to historical stories.

Programs requiring advance reservations can be booked through Ticketlink (www.ticketlink.co.kr) for Korean nationals, and programs for international participants can be booked via Creatrip (www.creatrip.com).

For more details on the K-Royal Culture Festival, please visit the official website (kh.or.kr/fest), follow the official Instagram account (@royalculturefestival_official), or contact the Palace Utilization Program Call Center at 1522-2295, Ticketlink Help Center at 1588-7890 or Creatrip at 070-4327-2310.

The Korea Heritage Agency is eager to continue to design and operate unique and original programs for “K-Royal Culture Festival” so people of all ages and nationalities can enjoy the beauty of Korean heritage. 

Contact: royalculture1@kh.or.kr


Appendix 1. Overview of K-Royal Culture Festival

  • Title: K-Royal Culture Festival Spring 2025
  • Event Period: Apr 26(Sat)–May 4(Sun), 2025 / 9 days
    – Opening Ceremony: Apr 25(Fri) 19:30–20:40, Heungnyemun Gate Square at Gyeongbokgung Palace.
  • Venue: Gyeongbokgung Palace, Changdeokgung Palace, Deoksugung Palace, Changgyeonggung Palace, Gyeonghuigung Palace, and Jongmyo Shrine
  • Host/Organizer: Royal Palaces and Tombs Center of the Korea Heritage Service/Korea Heritage Agency

Appendix 2. Programs designed by K-Royal Culture Festival (Prior Reservation Required)

Reservation information of foreigner programs

– Reservation open date: Mar 20, 2025(Thu) on Creatrip (creatrip.com), first-come first served basis.


 

TECNO AI Ecosystem Products Celebrates Design Triumphs at MUSE Design Awards

TECNO CAMON 40 Series, MEGABOOK S14, AI Glasses Pro, and MEGABOOK K15S Earn Platinum and Gold Honors for AI-Driven Design Excellence

SHANGHAI, April 15, 2025 /PRNewswire/ — AI-driven innovative technology brand TECNO has achieved global acclaim for its advanced AI ecosystem. Four of its groundbreaking products—powered by TECNO AI—have been honored at the prestigious 2024 MUSE Design Awards: the CAMON 40 series smartphone, the MEGABOOK S14 laptop, and the AI Glasses Pro each won Platinum Awards, while the MEGABOOK K15s laptop secured Gold. These award-winning products made their global debut at MWC 2025 as key components of the TECNO AI ecosystem, which seamlessly integrates smartphones, smart wearables, laptops, tablets, smart gaming devices and the HiOS operating system.

Established by the International Awards Associate (IAA) in 2015, The MUSE Design Awards is an international design competition dedicated to recognizing excellent and original design work from across the globe. The award aims to push the boundaries of what is possible, inspiring others to further elevate the standards of the design world. TECNO’s accolades include Platinum Winner titles for the MEGABOOK S14 (Computer & Information Technology category) and AI Glasses Pro (Digital & Electronic Devices category), as well as a Gold Winner award for the MEGABOOK K15S, underscoring the brand’s leadership in AI-powered innovation.

TECNO CAMON 40 Series: AI-Powered Imaging & Smart Innovation

The TECNO CAMON 40 Series redefines smartphone photography with advanced AI imaging and intelligent features, delivering a seamless experience for work, life, and creativity. At its core, the One-Tap Button revolutionizes instant capture—double-tap activates FlashSnap mode for ultra-fast shooting, while AI optimizes framing and selects the best shot. The 50MP Sony LYT Ultra Night Camera ensures crisp, low-noise photos even in high-speed or low-light scenarios. The One-Tap Button is also used to enhance convenience, with a long-press summoning the voice-controlled Ella AI Assistant.

Powered by the MediaTek Ultimate Processor, the series integrates next-gen AI tools like AI Eraser 2.0, AI Image Extender, and Universal Tone for professional-grade edits and true-to-life colors. Communication is enhanced with the 360° AI Call Assistant, featuring real-time translation, noise cancellation, and auto-summaries.

TECNO CAMON 40 Series Wins Platinum Winner at MUSE Design Awards
TECNO CAMON 40 Series Wins Platinum Winner at MUSE Design Awards

TECNO MEGABOOK S14: Redefining Portability and AI Productivity

The MEGABOOK S14 has set a new benchmark as the world’s lightest 14-inch OLED laptop, weighing just 899 grams with a durable magnesium alloy chassis. Powered by the Qualcomm Snapdragon® X Elite Compute Platform and LPDDR5X memory, it delivers unparalleled multitasking performance for professionals, creators, and gamers. The device pioneers on-device AI capabilities through the world’s first CPU-based edge-side AI large model, enabling offline functionalities such as real-time meeting translation, automated summaries, AI-generated presentations, and the Ella Voice Assistant. Additionally, the Windows AI Gallery revolutionizes local photo management with text-to-image search, eliminating reliance on cloud connectivity while enhancing productivity.

TECNO AI Glasses Pro: Elevating Augmented Reality with Advanced Imaging

TECNO’s debut AI Glasses Pro combines a 50MP camera system, WaveGuide AR display, and MicroLED screen to deliver an immersive augmented reality experience. Boasting 1,500 nits brightness and a 30° field of view, the glasses ensure vivid visuals even in bright environments. Advanced AI features such as real-time navigation, instant language translation, and scene recognition streamline daily tasks, while the sleek Browline design (weighing only 48g) and 250mAh battery (11-hour runtime) balance style and practicality. Enhanced connectivity via Wi-Fi 16 and Bluetooth 5.4, alongside privacy-focused anti-leakage audio technology, further solidify its position as a leader in smart wearable innovation.

TECNO MEGABOOK K15S: Unmatched Performance and Affordability

Designed for professionals, students, and everyday users, the MEGABOOK K15S delivers robust performance with an Intel® Core™ i9 processor, 32GB RAM, and 1TB SSD. Its 15.6-inch FHD display and 180° hinge adapt seamlessly to diverse usage scenarios, while a 70Wh battery provides up to 17.5 hours of uninterrupted productivity. The K15S also integrates TECNO’s on-device AI model, enabling offline photo management via the Windows AI Gallery and task automation through the Ella AI Assistant. Housed in a lightweight aluminum body with versatile ports (USB-C, HDMI), it exemplifies TECNO’s mission to merge premium performance with accessible pricing.

These prestigious awards recognize TECNO’s relentless pursuit of innovation in AI and design, reflecting the brand’s dedication to delivering intelligent solutions that empower users worldwide. Moving forward, TECNO will continue to prioritize technological advancement and the fusion of cutting-edge engineering with intuitive design, aiming to introduce even more groundbreaking smart products that address the evolving needs of global emerging markets.