AMSTERDAM, March 16, 2026 /PRNewswire/ — Dahua Technology, a world-leading video-centric AIoT solution and service provider, returned to Intertraffic Amsterdam 2026 with its latest intelligent transportation system (ITS) solutions designed to enhance road safety, streamline traffic management, and support sustainable urban mobility.

At the event, Mr. Wang Jun, General Manager of ITS Product R&D at Dahua Technology, delivered a keynote speech titled “AI Empowering a Smarter, Safer, and Sustainable Traffic.” According to Wang, AI and large-scale models are enabling traffic management to evolve from passive monitoring toward more proactive and predictive operations, helping cities optimize road resources, improve road safety, and enhance travel efficiency for citizens. He emphasized how Dahua leverages advanced AIoT technologies and large‑scale AI models to address key urban traffic challenges — from congestion and accidents to enforcement and traveler experience.

Central to Dahua’s ITS offerings is the Xinghan Large‑Scale AI Model 2.0, which integrates the V‑Series (vision‑centric), M‑Series (multimodal fusion), and L‑Series (language understanding). This powerful AI engine fuses real‑time video, traffic and regulatory data into a smart loop of perception, analysis, decision, and control, enabling automated incident detection, optimized signal control, accurate enforcement, and reduced false alarms, thus elevating both efficiency and safety across complex road environments.

Dahua also showcased enhanced Radar & Video Fusion (VRF2.0) technology, which strengthens accuracy and continuity in challenging scenarios by combining radar and visual data to overcome occlusion and misidentification issues, while reducing setup time significantly.

Key ITS products on display included:

• Bisight X Series Dual‑Spectrum Radar‑Video Fusion Camera — Monitors driver behavior and roadside conditions, capturing high‑quality evidence for enforcement with modular, all‑weather reliability.
• Spotter Ultra — An eight‑lane, 24/7 detection system for speeding and traffic violations with a complete evidence chain, ideal for complex intersections.
• iPatrol Smart Light Bar — Converts enforcement vehicles into mobile AI hubs, integrating 360° monitoring and intelligent detection for dynamic roadside enforcement.

Beyond safety enforcement, Dahua presented solutions to enhance traffic efficiency and travel experience:

• Smart Traffic Signal Control, which uses AI fusion of video and radar to adapt signals dynamically, easing congestion and reducing delays.
• Smart Highway Systems, integrating weight‑in‑motion, VMS alerts, and AI incident detection to improve flow and safety over long distances.
• Smart Parking Solutions, built around Dahua’s ANPR cameras and unified platform to streamline parking operations and expand ecosystem service capabilities.

Dahua also shared insights on global ITS deployments and sustainable urban development, highlighting successful projects such as the Second Penang Bridge Smart AI Traffic Management System in Malaysia and the first smart signal network in San Francisco de Campeche, Mexico, demonstrating measurable improvements in monitoring, enforcement, and congestion relief.

In addition, the exhibition also showcased Dahua’s intelligent EV charging solutions, highlighting the company’s ongoing efforts to support greener and more sustainable transportation ecosystems.

Through continuous innovation in AIoT technologies and collaboration with global partners, Dahua remains committed to advancing ITS innovations and helping cities build safer, more efficient, and more sustainable mobility systems worldwide.

Visit https://www.dahuasecurity.com/ to learn more.

AMSTERDAM, March 16, 2026 /PRNewswire/ — Dahua Technology, a world-leading video-centric AIoT solution and service provider, returned to Intertraffic Amsterdam 2026 with its latest intelligent transportation system (ITS) solutions designed to enhance road safety, streamline traffic management, and support sustainable urban mobility.

At the event, Mr. Wang Jun, General Manager of ITS Product R&D at Dahua Technology, delivered a keynote speech titled “AI Empowering a Smarter, Safer, and Sustainable Traffic.” According to Wang, AI and large-scale models are enabling traffic management to evolve from passive monitoring toward more proactive and predictive operations, helping cities optimize road resources, improve road safety, and enhance travel efficiency for citizens. He emphasized how Dahua leverages advanced AIoT technologies and large‑scale AI models to address key urban traffic challenges — from congestion and accidents to enforcement and traveler experience.

Central to Dahua’s ITS offerings is the Xinghan Large‑Scale AI Model 2.0, which integrates the V‑Series (vision‑centric), M‑Series (multimodal fusion), and L‑Series (language understanding). This powerful AI engine fuses real‑time video, traffic and regulatory data into a smart loop of perception, analysis, decision, and control, enabling automated incident detection, optimized signal control, accurate enforcement, and reduced false alarms, thus elevating both efficiency and safety across complex road environments.

Dahua also showcased enhanced Radar & Video Fusion (VRF2.0) technology, which strengthens accuracy and continuity in challenging scenarios by combining radar and visual data to overcome occlusion and misidentification issues, while reducing setup time significantly.

Key ITS products on display included:

• Bisight X Series Dual‑Spectrum Radar‑Video Fusion Camera — Monitors driver behavior and roadside conditions, capturing high‑quality evidence for enforcement with modular, all‑weather reliability.
• Spotter Ultra — An eight‑lane, 24/7 detection system for speeding and traffic violations with a complete evidence chain, ideal for complex intersections.
• iPatrol Smart Light Bar — Converts enforcement vehicles into mobile AI hubs, integrating 360° monitoring and intelligent detection for dynamic roadside enforcement.

Beyond safety enforcement, Dahua presented solutions to enhance traffic efficiency and travel experience:

• Smart Traffic Signal Control, which uses AI fusion of video and radar to adapt signals dynamically, easing congestion and reducing delays.
• Smart Highway Systems, integrating weight‑in‑motion, VMS alerts, and AI incident detection to improve flow and safety over long distances.
• Smart Parking Solutions, built around Dahua’s ANPR cameras and unified platform to streamline parking operations and expand ecosystem service capabilities.

Dahua also shared insights on global ITS deployments and sustainable urban development, highlighting successful projects such as the Second Penang Bridge Smart AI Traffic Management System in Malaysia and the first smart signal network in San Francisco de Campeche, Mexico, demonstrating measurable improvements in monitoring, enforcement, and congestion relief.

In addition, the exhibition also showcased Dahua’s intelligent EV charging solutions, highlighting the company’s ongoing efforts to support greener and more sustainable transportation ecosystems.

Through continuous innovation in AIoT technologies and collaboration with global partners, Dahua remains committed to advancing ITS innovations and helping cities build safer, more efficient, and more sustainable mobility systems worldwide.

Visit https://www.dahuasecurity.com/ to learn more.

 “Bold Ideas, Big Impact” campaign spotlights SMU’s focus on creating meaningful, measurable impact through education, research and partnerships

SINGAPORE, March 16, 2026 /PRNewswire/ — Singapore Management University (SMU) has launched a new brand campaign, “Bold Ideas, Big Impact”, anchored on its SMU2030 Strategic Plan and aimed at sharpening how the university communicates its ambitions and impact in Singapore, across Asia and beyond.

The campaign reflects SMU’s push to translate its strategic priorities into clearer public expression as it builds on its position as Asia’s premier global city university. It is centred on the university’s focus on creating meaningful impact through education, research and partnerships, while strengthening how that impact is understood, measured and demonstrated.

At the heart of the campaign is the idea that bold ideas should not remain confined to the classroom, research paper or boardroom, but lead to action and outcomes that improve lives and address real-world challenges.

The campaign launches with a new brand video and tagline, “Bold Ideas, Big Impact”, which captures SMU’s intent to connect insights with practical impact — from nurturing graduates who can think critically and lead with purpose, to advancing research that informs policy and practice, and forging partnerships that scale solutions across sectors and borders.

A series of print, digital and out-of-home advertisements will also be rolled out as part of the campaign, each focused on one of SMU’s core pillars:

Education
Highlighting SMU’s approach to learning beyond the classroom and its commitment to developing graduates who think critically, act decisively and lead with purpose.

Research
Highlighting SMU’s purpose-led research and its contribution to shaping policy, influencing industries and improving lives.

Partnerships
Highlighting SMU’s collaboration with industry, government and communities to co-create solutions and scale impact across borders.

“At SMU, we are entering a new chapter — one that calls on us to be more intentional about the impact we create, and more ambitious about the future we want to help shape. As we deepen our role as Asia’s premier global city university, this new brand campaign gives expression to that ambition. It provides a clear and compelling platform to communicate who we are, what we stand for, and the difference we seek to make through education, research and partnerships. Because bold ideas matter most when they move beyond the page, the classroom or the lab, and into people’s lives,” said Christopher Chew, Vice President, Office of Corporate Communications and Marketing at the Singapore Management University.

The campaign marks an important step in how SMU presents its identity and ambitions to external audiences. As the University advances its SMU2030 priorities, “Bold Ideas, Big Impact” will serve as a platform to communicate how SMU intends to deepen its relevance, broaden its reach and strengthen its contribution to society through meaningful and measurable impact.

About SMU

A premier university in Asia, SMU is internationally recognised for its world-class research and distinguished teaching. Established in 2000, SMU’s mission is to generate leading-edge research with global impact and to produce broad-based, creative, and entrepreneurial leaders for the knowledge-based economy. SMU’s education is known for its highly interactive, collaborative, and project-based approach to learning.

Home to over 13,000 students across undergraduate, postgraduate professional and postgraduate research programmes, SMU comprises eight schools: School of Accountancy, Lee Kong Chian School of Business, School of Economics, School of Computing and Information Systems, Yong Pung How School of Law, School of Social Sciences, College of Integrative Studies, and College of Graduate Research Studies. SMU offers a wide range of bachelors’, masters’, and PhD degree programmes in the disciplinary areas associated with its schools, as well as in multidisciplinary combinations of these areas.

SMU emphasises rigorous, high-impact, multi- and interdisciplinary research that addresses Asian issues of global relevance. SMU faculty members collaborate with leading international researchers and universities around the world, as well as with partners in the business community and public sector. SMU’s city campus is a modern facility located in the heart of downtown Singapore, fostering strategic linkages with business, government, and the wider community. www.smu.edu.sg 

Winning solutions range from energy, smart production, construction, education, and healthcare

HONG KONG, March 16, 2026 /PRNewswire/ — The Hong Kong Applied Science and Technology Research Institute (ASTRI) has achieved remarkable success at the 51^st International Exhibition of Inventions Geneva, winning a total of 10 prestigious accolades. These include five Gold Medals and five Bronze Medals, underscoring ASTRI’s strength in innovative research and development (R&D). The award-winning solutions integrate artificial intelligence with various cutting-edge technologies, addressing key areas such as energy, smart production, construction, education, and healthcare.

Ir Prof Sunny Lee, Board Chairman of ASTRI, extended heartfelt congratulations to the research teams. He expressed confidence that, following ASTRI’s merger with the Nano and Advanced Materials Institute next month, ASTRI will achieve even greater success on the global stage.

At this year’s International Exhibition of Inventions Geneva, NAMI has also achieved significant recognition, securing two Gold Medals with Congratulations of the Jury and two Gold Medals, along with three Silver and one Bronze Medals, underscoring its leading position in advanced materials applied research.

“ASTRI will emerge as Hong Kong’s largest government-funded R&D institute. By combining the strengths of ASTRI and NAMI, and merging diverse technologies and innovations, we can deliver more comprehensive solutions for enhancing industry competitiveness. We will accelerate the process of R&D outcomes from the lab to the market, driving advanced technology transfer and commercialisation. By harnessing I&T, we aim to generate economic benefits and contribute to our country’s 15^th Five-Year Plan,” Lee said.

Ir Dr Ted Suen, Chief Executive Officer of ASTRI, highlighted the exhibition as an excellent platform for the institute’s research teams to engage with global experts, broadening their international perspectives.

“Our strong R&D capabilities and commitment to innovation have resulted in solutions that are highly regarded by the industry, which is immensely gratifying. Post-merger, ASTRI will continue to strengthen collaboration across the upstream, midstream, and downstream segments of the I&T ecosystem. We aim to transform research outcomes into practical applications, benefiting society and the greater good, whilst building a smart city with a more sustainable future,” Suen added.

The International Exhibition of Inventions Geneva is one of the world’s largest and most prestigious innovation galas. Held from 11 to 15 March in Geneva, Switzerland, this year’s edition featured more than 1,000 inventions from 35 countries and regions, presented and evaluated by a professional jury.

ASTRI’s full list of awards and project descriptions is tabulated below:

Photos Download: https://bit.ly/4rU9xtd  

About ASTRI

Hong Kong Applied Science and Technology Research Institute (ASTRI) was founded by the Government of the Hong Kong Special Administrative Region in 2000 with the mission of enhancing Hong Kong’s competitiveness through applied research. ASTRI’s core R&D competence in various areas is grouped under five Technology Divisions: Advanced Electronic Components and Systems; Artificial Intelligence and Trust Technologies; Communications Technologies; IoT Sensing and AI Technologies, and Intelligent Perception and Control Technologies. It is applied across six core areas which are Smart City, Financial Technologies, New Industrialisation and Intelligent Manufacturing, Digital Health, Application Specific Integrated Circuits and Metaverse.

Over the years, ASTRI has nurtured a pool of research, I&T talents and received numerous international awards for its pioneering innovations as well as outstanding business and community contributions. ASTRI has transferred about 1,600 technologies to the industry and has been granted close to 1,200 patents in the Chinese Mainland, the United States, and other countries. For further information, please visit www.astri.org.

First geographic expansion of the UK’s leading marketing festival brings Asia’s most ambitious marketers together for an intimate, high-impact one-day experience

HONG KONG, March 16, 2026 /PRNewswire/ — Haymarket Media Asia, publisher of Campaign, today announces the launch of Festival of Marketing Asia (FoM Asia), taking place on 3 September 2026 at PARKROYAL COLLECTION Kuala Lumpur.

The launch marks the first geographical expansion of the UK’s renowned Festival of Marketing since Haymarket acquired the business from Centaur Media in 2025.

Building on its success in the UK, where Festival of Marketing convenes more than 1,000 marketers annually, the Festival now expands into Asia, bringing together the region’s marketing ecosystem in one place to explore what it takes to be a modern marketer in an era of rapid transformation.

The Festival’s mission is to empower ambitious marketers to build stronger brands by equipping them with the knowledge, insights, and practical tools needed to drive meaningful change and tackle the industry’s most pressing challenges.

Designed as a curated, high-impact gathering for mid-level to senior marketing leaders, FoM Asia aims to become one of the region’s most influential platforms for bold thinking, measurable growth, and peer-to-peer exchange. The FoM Asia Advisory Board, comprising carefully selected senior leaders from both B2C and B2B sectors, plays a central role in shaping the agenda to ensure it reflects the realities and priorities of Asia’s diverse marketing landscape.

The FoM Asia Advisory Board includes:

• Kaveri Khullar, SVP, Consumer Marketing & Sponsorships, APAC, Mastercard
• Chin Mei Lee, CMO, McDonald’s Malaysia
• Abdul Sani Abdul Murad, Group CMO, RHB Banking Group
• Lauren Minkyong Kal, Director – Brand & Customer Experience, Global Marketing International Operations, Schneider Electric
• Melissa Lim, Global Head of Marketing Corporate & Investment Banking & SC Ventures, Standard Chartered Bank
• Mohamed Elsharkawy (Sharky), Global Brand VP, CLEAR & CMO Hair China, Unilever

In its inaugural year, FoM Asia will adopt a single-day format carefully designed to balance inspiration and practicality, combining visionary main-stage discussions, specialised content tracks, interactive workshops, experiential showcases, and curated networking opportunities.

The programme is tailored specifically to Asia’s fast-evolving markets, ensuring each session delivers practical relevance and strategic insight.

Programme Highlights:

• Main Stage: “The Big Picture”
  Strategic debates and analysis on the forces reshaping marketing across Asia.
• Focused Stages:
  • Creating Customer Value – Built for customer-centric leaders, this content explores how to collect, interpret, and activate data to power meaningful engagement and high-impact campaigns.
  • Excellence in B2B – Challenging traditional approaches to B2B marketing and setting new benchmarks for sector excellence
• Knowledge Lounge
  Informal, small-group sessions where delegates can explore practical tools, actionable insights, and real-world case studies they can apply immediately.
• CMO / Chief Strategy Officer Boardrooms
  Exclusive, closed-door sessions for senior decision-makers, held in partnership with leading industry councils, enabling candid peer-to-peer discussions and strategic knowledge sharing.

FoM Asia will bring together brand marketers, MarTech leaders, media owners, and agency partners, creating a platform for meaningful collaboration across the marketing value chain.

“Festival of Marketing has helped define what ambitious marketing looks like in the UK, and we are excited to bring that same energy and ambition to Asia for the very first time,” said Atifa Silk, Managing Director, Haymarket Media Asia.

“FoM Asia is intentionally designed as a high-value gathering where meaningful connections happen naturally. Our focus is on bringing together senior decision-makers and ambitious marketers in a setting that prioritises quality of engagement over scale. Kuala Lumpur is a dynamic, connected hub for regional leaders, and FoM Asia will give them a dedicated space to share bold ideas, challenge convention, and build relationships that power real business impact.”

“From day one, we designed Festival of Marketing Asia as a focused, one-day experience that respects how busy senior marketers are while still delivering exceptional value,” added Jaime Ng, Events Director, Festival of Marketing Asia.

“Delegates can expect sharp main-stage keynotes, deep-dive sessions across customer value, B2B excellence and inclusive marketing, alongside C-suite boardroom discussions and curated networking. Our goal is simple: every marketer should leave with actionable ideas and a stronger regional network.”

Express Your Interest to Attend: Marketing leaders are invited to register their interest in Festival of Marketing Asia 2026 to receive priority updates, event announcements, and early access to tickets once registration opens.

For more information and to register your interest, visit: https://bit.ly/4sAUmoF. 

Festival of Marketing Asia is pleased to announce PR Newswire as the official media partner for the 2026 event.

About Festival of Marketing

Festival of Marketing is one of the world’s leading events for brand marketers, blending inspiration and practical application through keynotes, multi–track content, workshops, and curated networking. Launched in 2013 in the UK, the Festival brings together thousands of marketers from across industries every year to explore the ideas, technologies, and strategies that drive real business impact.
www.festivalofmarketingasia.com/

About Campaign Asia-Pacific

Campaign Asia-Pacific provides unparalleled insights into the ideas, work, and personalities shaping the marketing-communications industry. By fostering open, honest dialogue and showcasing game-changing innovations, the platform has become an indispensable resource for marketing professionals across the globe. 
www.campaignasia.com 

About Haymarket Media Limited

With more than 70 market-leading brands and a presence in key markets such as the UK, US, Hong Kong SAR, Singapore, and India, Haymarket Media Group, the parent company of Campaign Asia-Pacific, is dedicated to delivering specialist content and experiences that connect people and communities worldwide.
www.haymarket.com