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HERO ESPORTS Asian Champions League: Counter-Strike 2 Tournament Champions Secure Place in Esports World Cup

SHANGHAI, Feb. 14, 2025 /PRNewswire/ — The HERO ESPORTS Asian Champions League (ACL), Asia’s premier multi-title esports tournament hosted by Asia’s leading esports company Hero Esports, has announced that champions of the ACL Counter-Strike 2 (CS2) Tournament will secure a spot at the Esports World Cup.

ACL CS2 Tournament is the only Tier 1 event of CS2 within the Asia region and participated in the Valve Regional Standings. The total prize pool of the event amounts to $300,000, of which the champion will take home $100,000. The ACL CS2 will be an all-offline event, with the Grand Finals being hosted in Shanghai.


In addition to CS2, the ACL recently announced that the champion of the ACL Honor of Kings Tournament will gain direct entry to the Esports World Cup. This follows the hugely successful 2024 KPL Grand Finals, which was co-organized by Hero Esports and Tencent’s TiMi Studio Group and had a total prize pool of $9.8 million.

The Esports World Cup stands as the world’s largest esports competition, boasting the largest prize pool in esports history which exceeds $60 million. Direct entry to the EWC serves as a significant motivation for all the competing teams in the ACL and is testament to the continued collaboration between the ACL, Hero Esports and the Esports World Cup Foundation.

Jonny Wang, CEO of the Asian Champions League, said: “We are very excited about the increasingly close relationship between the ACL and Esports World Cup, which is testament to the ACL’s ability to provide a platform for some of the world’s best esports teams based in Asia and enable them to excel on the global stage. We look forward to working with the Hero Esports team to organize our upcoming tournaments, as we continue to progress our shared ambition to grow both the Asian and international esports ecosystems.”

Danny Tang, Co-Founder and CEO of Hero Esports, said: “Hero Esports created the Asian Champions League to bridge the gap between international tournaments and regional leagues, providing a clearer pathway for talented teams to compete on the global stage. The ACL’s continued collaboration with the Esports World Cup is an example of this vision becoming a reality, and it also represents Hero Esports’ commitment to shaping and empowering esports globally.”

The ACL CS2 Tournament is structured into four distinct stages: Open Qualifiers (China), Closed Qualifiers (Asia), Playoffs and Grand Finals.

The Open Qualifiers (China) are scheduled to run from February 15 to April 13, featuring the Rookie Stage and the Rookie Advanced Stage. This inclusive phase welcomes teams from all backgrounds in China to register and participate, bridging the gap between professional and aspiring players.

Following this, the top four teams from the Open Qualifiers (China) will advance to the Closed Qualifiers (Asia) and compete with the direct invite teams ranked from 5th to 16th in VRS in Asia. The Closed Qualifiers (Asia) will take place from April 17 to April 27, following a format that includes a mix of BO1 and BO3 double elimination matches.

The Playoffs will be held from May 6 to 11, where the top four teams from the Closed Qualifiers (Asia) will meet the direct invite teams ranked from 1st to 4th in VRS from the Asia Region. The Playoffs will follow a format of BO3 double elimination.

The Grand Finals are scheduled on May 16. The two winners from each bracket in the Playoffs will compete for the championship, while the second-place teams from each bracket will compete for third place.

About Hero Esports

Founded in 2016, Hero Esports is the biggest esports company in Asia, producing more than 7,000 matches every year that captivate an online fan base of over 800 million. With a global presence encompassing 12 office locations and eight top-tier esports arenas, Hero Esports offers a comprehensive suite of esports services, including tournament organization, marketing solutions, community development, and more. As a private company, Hero Esports counts Savvy Games Group and Tencent, among others, as investors, with Kuaishou and Huya as strategic partners.

Headquartered in Shanghai and employing more than 1,100 employees, Hero Esports is a fully integrated operator of esports tournaments and creator of esports content with global reach. The company has helped produce many prestigious tournaments including the Olympic Esports Week, the Esports World Cup as well as the esports series featured at both the Jakarta Asian Games 2018 and the Hangzhou Asian Games 2023. Hero Esports also worked with the world’s top-tier game publishers such as Tencent and Krafton in organizing popular esports leagues such as the Honor of Kings’ KPL series and PUBG’s PGC series, among many others. In 2024, Hero Esports launched Esports Asian Champions League (ACL), Asia’s premier international, multi-title esports tournament. Hero Esports is a member of the Esports Integrity Commission (ESIC).

Exhibition brings US visitors close to the diverse Chinese culture through world-class photographers’ lens

GUANGZHOU, China, Feb. 14, 2025 /PRNewswire/ — News report from GDToday. A photo exhibition titled “Nihao, China! See You in Guangdong” was held in Orange County, California, from January 23 to February 12, showcasing the diverse culture of Guangdong Province, China, through the lens of four award-winning US photojournalists: Pulitzer Prize winners Nick Ut, Ringo Chiu, Irfan Khan, and World Press Photo honoree Michael Nelson.

 

The exhibition showcases 48 photographs taken during the photographers’ trip to Guangdong in November 2024, when they were invited by GDToday to capture the province’s diverse landscapes, rich traditions, culture, and everyday people. Held at South Coast Plaza, the largest shopping center on the US West Coast, it has drawn an estimated 500,000 visitors and received extensive coverage from over 10 media outlets, with more than 30 news reports.

People visit a photo exhibition titled “Nihao, China! See You in Guangdong” in Costa Mesa, California, the United States, on Jan. 23, 2025. (Photo by Felix Li)
People visit a photo exhibition titled “Nihao, China! See You in Guangdong” in Costa Mesa, California, the United States, on Jan. 23, 2025. (Photo by Felix Li)

“This is a project with the purpose of having a better understanding between the cultures in this world, especially for Americans to see the Chinese culture,” said Irfan Khan, who initially expected China to be strict but found the people there to be very welcoming and bold in front of his camera.

Wang Taiyu, Cultural Counselor of the Chinese Consulate General in Los Angeles, believes that the exhibition will offer American audiences a deeper understanding of China, the lives of its people, and the country’s development.

Robert LaBounty, a representative from the Orange County Board of Supervisors commended the photographs for allowing people to learn about Chinese culture and contributing to the diversity of the local community in Orange County.

One of the visitors, Mona Sherif, found Chinese culture much more diverse than she had previously perceived. “We always associate China with its Great Wall, history, and art, but this exhibition offered a more human and everyday perspective, taking me into China in a way that felt like a complete experience, as if I had seen the smiles of people and been part of their festive celebrations myself,” she said.

Following its US run, the exhibition will be displayed next in Guangzhou, Guangdong’s capital, from February 15 to 24.

Six Lao Nationals Rescued from Human Trafficking in Myanmar

Six Lao Nationals Rescued from Human Trafficking in Myanmar
Six Lao Nationals Rescued from Human Trafficking in Myanmar

On 12 February, Thai authorities rescued six Lao nationals from human trafficking operations in Myanmar, Thai media reported. 

The victims were transported to Chong Khaep village in Phop Phra district, Tak Province, for screening before preparations for their repatriation. Thai officials will work with the Lao Embassy to ensure their safe return under the National Referral Mechanism (NRM), which guarantees proper care and support.

The NRM will be used to assist the victims during their repatriation. 

The crackdown saw 260 human trafficking victims rescued, 16 people from the Philippines, 23 from Kenya, one from Tanzania, two from Brazil, 138 from Ethiopia, 12 from Pakistan, six from Laos, and 10 Chinese nationals.

This coordinated effort to dismantle human trafficking and fraud networks is not limited to the efforts in Thailand. Just as the Thai authorities work with the Lao Embassy to ensure the safe return of trafficking victims, China has also been taking decisive action against criminal networks operating in northern Myanmar. 

In a related crackdown, China’s Supreme People’s Procuratorate has made strides in combating telecom fraud, with over 40,000 individuals arrested and more than 29,000 prosecuted by late 2024. 

The operation also included legal action against the Ming family, a group active in Myanmar’s Kokang Self-Administered Zone. In December, charges were filed against 39 members of the group for telecom fraud and illegal armed activities.

Between January and November 2024, over 67,000 people were prosecuted for telecom and online fraud in China, a 58.5 percent increase from the previous year. Additionally, the National Immigration Administration investigated more than 35,000 border-related crimes, resulting in the arrest of 79,000 suspects and the dismantling of 906 criminal gangs. 

To date,authorities across the region continue their efforts to strengthen border security and combat cross-border fraud operations.

INFOMEDIA TO ACQUIRE 50% OF INTELLEGAM – AN ENTREPRENEURIAL AUTOMOTIVE AI STARTUP IN EUROPE

SYDNEY, Feb. 14, 2025 /PRNewswire/ — Infomedia Ltd (ASX: IFM) is pleased to announce that it has entered into a binding agreement to acquire 50% of European AI startup, Intellegam GmbH (Intellegam), for a purchase price of ~A$10[1] million. This is a strategic move that will accelerate our innovation agenda and unlock product-led growth across our global data ecosystem. This partnership combines Infomedia’s deep automotive expertise and trusted global OEM relationships with Intellegam’s cutting-edge generative AI technology, creating a powerhouse for innovation. 

Infomedia announces it has entered into a binding agreement to acquire 50% of European AI startup, Intellegam GmbH
Infomedia announces it has entered into a binding agreement to acquire 50% of European AI startup, Intellegam GmbH

Together, Infomedia and Intellegam will redefine solutions for OEMs, dealerships, and vehicle owners – making insights smarter, operations faster, and customer experiences more meaningful.

Transaction Summary

The purchase price of ~A$10 million is split between cash and Infomedia shares and will be paid over two years. ~A$2m of the consideration will be invested directly into Intellegam to provide the business with working capital.  

The agreement provides Infomedia with the pathway to acquire the remaining 50% of Intellegam over five years, subject to the achievement of defined financial and strategic hurdles.

The future valuations of Intellegam are linked to both revenues and profitability and are capped at appropriate levels that ensure the dual objectives of providing incentives for the selling shareholders of Intellegam and financial certainty to Infomedia. 

Strategic Highlights

  • Intellegam is an early-stage European AI startup, primarily servicing the retail automotive sector
  • Intellegam has developed –
    o   a proprietary B2B generative AI technology already used by two Chinese OEM brands in Europe. This product leverages Intellegam’s innovative AI capability to enhance repair data interpretation and customer experience
    o   a unique and scalable IP across the entire AI value chain including data capture, data structuring, search, agent orchestration framework, customized LLM and UI/UX integration
  • Intellegam’s technologies will be integrated into Infomedia’s core product suite and together with Infomedia’s rich data assets, will enable Infomedia to offer additional AI features and functionality to cross- and upsell to its existing customer base
  • Intellegam’s management team is highly incentivised to develop and grow the combined business over the coming 5 years
  • Not expected to have a material impact on FY25 P&L

Infomedia’s CEO, Jens Monsees said:

The partnership with Intellegam is an exciting milestone for Infomedia. Intellegam will bring cutting-edge generative AI technology, that’s purpose-built for the automotive sector, into our business.  With a proven turn-key product in market with two Chinese OEM brands and scalable IP ready to go, this acquisition reinforces our commitment to delivering intelligent, data-driven solutions that power the automotive ecosystem. By combining Intellegam’s innovative AI technology with our industry-leading automotive software and data solutions, we will enhance our existing product portfolio and bring new solutions to our customers. We look forward to welcoming the Intellegam team to Infomedia and working together to drive global opportunities.”

Intellegam’s CEO, Tobias Hetfleisch said:

“This partnership with Infomedia marks a significant step toward tackling new challenges in the automotive sector.

“The automotive industry is undergoing rapid transformation, driven by connected cars, evolving customer expectations, and workforce shortages. Businesses are seeking smarter solutions that not only streamline operations but also enhance decision-making. By harnessing AI, companies can bridge knowledge gaps, improve efficiency, and stay ahead in a highly competitive market.

“Marc, Hannes, and I founded Intellegam with a clear mission: to transform unstructured, complex data into actionable knowledge. By collaborating with Infomedia, we’re bringing our technology where it matters most – equipping automotive businesses with AI solutions that genuinely support them through industry changes.”

The transaction is subject to satisfying customary closing conditions.

Profile of Intellegam

Established in March 2023 Intellegam is an early-stage European AI startup founded by Marc Gehring, Tobias Hetfleisch and Hannes Burrichter who were joined by Franz Wimmer, a former BMW executive. Intellegam currently provides the following solutions and services to enterprises customers.

  • Hands off automated data ingestion & update
  • Intuitive interaction with company information
  • Secure architecture through cloud technology
  • Transparency about the source of information
  • Accuracy based in curated and referenced data to mitigate hallucination or false information; and
  • Integrated process, workflows and systems

Among its customers are two Chinese OEM brands using its Repair AI solution in Europe.

Infomedia continues to assess further organic and inorganic growth opportunities, with a focus on enhancing its core platform capabilities, growing its customer base and increasing its reach across geographic markets.

Investor Webinar

Infomedia will host a webinar for investors at 1pm today. Please use the following link to register and join.

Webinar registration link: https://openexc.zoom.us/webinar/register/WN_vun8AayzQJipuuuqyfJKxA

This release was authorised by the Board of Infomedia Limited.

About Infomedia: Infomedia Ltd (ASX: IFM) is a leading global provider of DaaS and SaaS solutions that empowers the data-driven automotive ecosystem. Infomedia’s solutions help OEMs, NSCs, dealerships and 3rd party partners manage the vehicle and customer lifecycle. They are used by over 250,000 industry professionals, across 50 OEM brands and in 186 countries to create a convenient customer journey, drive dealer efficiencies and grow sales. Please visit Infomedia’s website https://www.infomedia.com.au and YouTube channel https://www.youtube.com/infomedialtd  for more information.

[1] Paid in EUR at a fixed EUR of 0.61

 

ATFX Attends ACBC NSW Chinese New Year Gala 2025, Strengthening Australia-China Business Ties

SYDNEY, Feb. 14, 2025 /PRNewswire/ — ATFX was honored to participate in the ACBC NSW Chinese New Year Gala 2025, a premier event that brings together business and government leaders to celebrate the strong economic relationship between Australia and China. Held on February 10, 2025, at Doltone House Jones Bay Wharf in Sydney, the event provided an opportunity to engage with key stakeholders and reinforce ATFX’s commitment to the region.

The gala was attended by Her Excellency the Honourable Sam Mostyn AC, Governor-General of Australia, who represents King Charles III, and Consul General Wang Yu of the People’s Republic of China, highlighting the significance of the event in strengthening bilateral ties.

Representing ATFX at the gala were Simon Naish, Country Head of ATFX Australia, and Jeffrey Siu, Chief Operating Officer (COO) of ATFX. During his speech, Jeffrey highlighted the importance of collaboration in today’s evolving global landscape. Coming from Hong Kong, he emphasized how ATFX, with operations in over 23 locations worldwide, thrives by embracing cultural diversity and fostering mutual understanding. He also expressed appreciation for the warm reception the company has received since establishing its presence in Sydney, marking its first full year of operation in Australia.

“This gala is a testament to the strong ties and friendship between Australia and China,” Jeffrey Siu shared. “While the world has changed significantly, events like these remind us of the importance of collaboration and mutual understanding. ATFX is proud to be part of this community, promoting business ties and friendship between our nations.”

The ACBC NSW Chinese New Year Gala serves as a significant platform for business leaders to discuss economic opportunities and strengthen relationships. As ATFX continues to expand its presence in Australia, its participation in such events reflects the company’s dedication to fostering global partnerships and providing innovative financial services.

ATFX extends its best wishes for a prosperous Year of the Snake and looks forward to furthering collaboration in both the Australian and international markets.

About ATFX

ATFX is a leading global fintech broker with a local presence in 23 locations and licenses from regulatory authorities including the UK’s FCA, Australian ASIC, Cypriot CySEC, UAE’s SCA, Hong Kong SFC and South African FSCA. With a strong commitment to customer satisfaction, innovative technology, and strict regulatory compliance, ATFX provides exceptional trading experiences to clients worldwide.

For further information on ATFX, please visit ATFX website https://www.atfx.com.

PUYI OPTICAL and ZEISS Officially Become Global Strategic Partners

Offering an Elevated Professional Vision Care Experience at the PUYI VISION CARE LAB in Central


HONG KONG SAR – Media OutReach Newswire – 14 February 2025 – PUYI OPTICAL is delighted to announce its partnership with ZEISS as a “Global Strategic Partner.” The collaboration will enhance the offerings at the PUYI VISION CARE LAB in the Central flagship store by integrating the optical expertise from professional optometrists and a full suite of ZEISS optical instruments and cutting-edge technology, delivering personalized vision care solutions. From prescription to optical lens customization, customers will experience the exceptional and attentive service offered by PUYI OPTICAL and ZEISS.

PUYI OPTICAL and ZEISS Officially Become Global Strategic Partners

ZEISS strengthens commitment to the Asia-Pacific region

PUYI OPTICAL and ZEISS have been collaborating seamlessly in the optical field, transcending traditional business boundaries and redefining new integration on innovative technology and exceptional service. In 2013, the first “PUYI ZEISS Optical Lab” was launched at Puyi’s flagship store in Central, equipped with a comprehensive suite of state-of-the-art ZEISS optical instruments and extensive vision care solutions. This successful model has since been expanded to all PUYI OPTICAL stores in Hong Kong, Macau, Mainland China, Taiwan, and Singapore, effectively addressing diverse vision care needs. The successful launch of the ZEISS SmartLife PRO lens in 2020 also resulted in significant sales growth across PUYI OPTICAL stores.

The designation of “Global Strategic Partner” signifies that PUYI OPTICAL and ZEISS will integrate their long-standing commitment to customer-centricity into a pivotal component of product research and development. In alignment with the growing trend towards consumer focus, the collaboration between Puyi and ZEISS would develop the most suitable optical products. Therefore, ZEISS’s business development efforts will concentrate on the Asia-Pacific region, bringing together its top research teams to establish a global innovation hub. This initiative will not only significantly enhance research and development cycles to meet the demands of a vast and promising global market but also reinforce the increasing importance of the Asian market to ZEISS.

Mr. Jeffery Yau, the founder and CEO of PUYI OPTICAL, expressed his enthusiasm about the partnership with ZEISS. They are thrilled that PUYI OPTICAL has officially become a ‘Global Strategic Partner’ with ZEISS. They are committed to providing innovative and exceptional retail services, leveraging ZEISS’s advanced technology and expertise to enhance customers’ vision care experiences. As a pioneer in their respective fields, the partnership between PUYI OPTICAL and ZEISS would drive continuous product innovation to meet the evolving needs of their customers. Together, they will elevate the overall experience in vision care, delivering superior services and products.

Mr. SVEN HERMANN, member of the Executive Board of Carl Zeiss AG, Head of ZEISS Consumer Markets Segment, stated PUYI OPTICAL, as ZEISS’s core partner in China and Singapore, has set a new standard in the global optical retail sector with its exceptional service experience. He expressed his honor in elevating this collaboration to “Global Strategic Partner” and highlighted the exclusive launch of personalized optical solutions, such as the ZEISS SmartLife PRO Individual 3.0 and ZEISS i.Scription, which offered customers an unparalleled optical experience. Furthermore, Sven revealed that ZEISS LuminArt, set to launch in 2025, marks a groundbreaking advancement that will significantly enhance the overall experience in vision care.

PUYI VISION CARE LAB offers premium professional vision care services

The newly established PUYI VISION CARE LAB is located in THE MARQUE, the flagship store of PUYI OPTICAL in the heart of Central. The lab combines the expertise of PUYI OPTICAL’s professional optometrists with an extensive suite of ZEISS optical instruments and cutting-edge technology. This setup provides customers with comprehensive eye health and vision assessments. The exclusively introduced precision refractive instrument, i.Profiler® Plus, accurately captures visual performance from eyes, consolidating it into comprehensive prescription information. This is complemented by the ZEISS VisuFit 1000 digital centration device, which captures data on frame and facial features. Through meticulous facial measurements and frame fitting analyses, customized lenses are tailored to fit the frames perfectly, ensuring a personalized and comfortable visual experience for customers. Furthermore, the facility is equipped with medical-grade ZEISS instruments and technology, enabling comprehensive personal vision analysis, precise eye measurements, and performance assessments. This allows customers to gain a deeper and more thorough understanding of their eye health.

Exclusive ZEISS’s lens customization solutions

As the demand for personalized lenses continues to increase, customers now expect lenses tailored to their specific vision needs and lifestyles. This trend has driven PUYI OPTICAL and ZEISS to enhance their efforts in providing precise personalized prescription services and high-quality lifelong vision care solutions. To address the need for customized lenses, PUYI OPTICAL has exclusively launched the ZEISS SmartLife PRO Individual 3.0. This product features intelligent design to meet the diverse visual needs of modern individuals. By utilizing advanced screening instruments and professional optometric services, the system collects individual data from customer’s eyes, accurately capturing their unique visual needs and behaviors to create lenses that perfectly align with their vision requirements.

Additionally, PUYI OPTICAL has exclusively introduced ZEISS i.Scription® lens technology. This advanced visual measurement technology not only enhances the accuracy of the lenses but also provides a personalized vision care solution for each customer. By capturing a greater volume of visual data, ZEISS i.Scription® allows for precise assessments of individual vision needs and the customization of lenses based on their prescriptions and facial contours. Utilizing sophisticated instruments, this technology conducts comprehensive measurements of the eyes, ensuring that the lenses deliver clearer and sharper visual results both during the day and under artificial lighting at night.

Two Brands, One Vision

Over the past decade, PUYI OPTICAL and ZEISS have evolved from an initial collaboration into a global partnership, driven by their shared belief in “Two Brands, One Vision.” This common vision has enabled PUYI OPTICAL and ZEISS to seamlessly combine retail expertise with cutting-edge technology. Looking ahead, they will continue to develop the most suitable optical products for the market and explore new frontiers in the eyewear industry together.Hashtag: #PuyiOptical #ZEISS

The issuer is solely responsible for the content of this announcement.

About Puyi Group

Established in 2001, Puyi Group was founded with the ambition to create the most prestigious and sophisticated experiences in eyewear. In the past decades, The Group has successfully transformed the role of eyewear from an ordinary necessity to a sophisticated accessory and has paved its way as a global leader and pioneer in luxury eyewear. With customers as its foremost priority, the Group strives to offer prestigious, personalised and one-stop eyewear experiences. Puyi Group selectively collaborates with globally-renowned eyewear and fashion brands to bring forth an unparalleled assortment of high-quality eyewear products. The Group offers professional services, introduces cutting-edge eye exam equipment and engages the corporate social responsibility to bring vision care and eyewear experiences to new heights.

Puyi Group boasts a substantial retail presence across Mainland China, Hong Kong and Macao Special Administrative Regions, Taiwan Regions, and Singapore.

Puyi Group has created a variety of luxury retail concepts: Puyi Optical (Luxury & Prestige) * Glasstique (Contemporary) * Point De Vue (Male Concept Store) * Reflections (Female Concept Store) * O-O Shop (Modern Concept) * 2020EYEhaus (Lifestyle). The Group also runs standalone boutiques for international brands, such as GENTLE MONSTER, LINDA FARROW, LINDBERG by PUYI OPTICAL and LOTOS.

Puyi Group is a member of Europe Group, and a sister company of Europe Watch Company.
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About ZEISS

As a top optical brand with a history spanning 178 years, ZEISS is one of the impactful optical product brands in the world. For over a century, ZEISS has led the market by delivering exceptionally high-quality optical products and professional expertise. As a forward-thinking classic optical brand, ZEISS has never ceased its pursuit of ultimate precision and innovative technology in the manufacturing of optical lenses. The brand aims to be a lifelong partner in vision care for everyone, dedicated to ensuring that individuals can see as clearly and as far as possible. This commitment stems from our deep belief that each person’s vision is uniquely different.

Zeekr Group Announces the Closing of Strategic Integrated Transactions

HANGZHOU, China, Feb. 14, 2025 /PRNewswire/ — ZEEKR Intelligent Technology Holding Limited (“Zeekr Group” or the “Company”) (NYSE: ZK), the world’s leading premium new energy vehicle group, today announced the closing of Strategic Integration Transactions with Geely entities that was previously announced on November 14, 2024. Following the completion of such transactions, Lynk & Co has become the Company’s indirect non-wholly-owned subsidiary.

Capitalized terms not otherwise defined herein shall have the same meaning as defined in the Form 6-K filed with the Securities and Exchange Commission in relation to the Strategic Integration Transactions on November 14, 2024.

About Zeekr Group

Zeekr Group, headquartered in Zhejiang, China, is the world’s leading premium new energy vehicle group from Geely Holding Group. With two brands, Lynk & Co and Zeekr, Zeekr Group aims to create a fully integrated user ecosystem with innovation as a standard. Utilizing its state-of-the-art facilities and world-class expertise, Zeekr Group is developing its own software systems, e-powertrain and electric vehicle supply chain. Zeekr Group’s values are equality, diversity, and sustainability. Its ambition is to become a true global new energy mobility solution provider.

For more information, please visit https://ir.zeekrlife.com/.

Safe Harbor Statement

This press release contains forward-looking statements. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. Statements that are not historical facts, including statements about the Company’s beliefs and expectations, are forward- looking statements. Forward-looking statements involve inherent risks and uncertainties, and a number of factors could cause actual results to differ materially from those contained in any forward-looking statement. In some cases, forward-looking statements can be identified by words or phrases such as “may,” “will,” “expect,” “anticipate,” “future,” “target,” “aim,” “estimate,” “intend,” “plan,” “believe,” “potential,” “continue,” “is/are likely to,” or other similar expressions. Further information regarding these and other risks, uncertainties or factors is included in the Company’s filings with the SEC. All information provided in this press release is as of the date of this press release, and the Company does not undertake any duty to update such information, except as required under applicable law.

Investor Relations Contact

In China:

ZEEKR Intelligent Technology Holding Limited
Investor Relations
Email: ir@zeekrlife.com

Piacente Financial Communications
Tel: +86-10-6508-0677
Email: Zeekr@thepiacentegroup.com

In the United States:

Piacente Financial Communications
Brandi Piacente
Tel: +1-212-481-2050
Email: Zeekr@thepiacentegroup.com

Media Contact

Email: Globalcomms@zeekrgroup.com

 

YR Fitness Unveils the Secret to Successful Gym Layout Design

SHANGHAI, Feb. 14, 2025 /PRNewswire/ — Success in the fitness industry goes beyond high-end equipment and expert trainers. According to YR Fitness, effective gym layout design is a game-changer, boosting member satisfaction, safety, and retention.

“A well-designed gym creates an environment that motivates and caters to diverse fitness needs,” says George Yang, Founder of Yanre Fitness. By combining strategic space planning and advanced equipment, the company helps gym owners optimize functionality and aesthetics.

With tailored solutions for gyms of all types, YR Fitness continues to lead the way in transforming fitness spaces. George Yang, Founder and Chief Product Designer of Yanre Fitness, is sharing insights into CrossFit gym layout strategies:

1. Principles of Effective Gym Layout Design

In crafting the ultimate gym space, the underlying principles of design form the bedrock of success. An in-depth understanding of space planning, equipment selection, lighting, and more can set the gym apart. We’ll dissect the vital principles that make up an effective gym layout design.

Maximizing Space Utilization

Maximizing the use of every square foot is crucial in gym layout design. It ensures that the facility serves various purposes without feeling cluttered. Efficient layout designs can be achieved by integrating versatile equipment and storage solutions. As a gym business owner, I’ve seen YR Fitness products are known for being space-efficient, allowing gym owners to maximize the utilization of their space.

Ensuring Accessibility

The gym layout should be designed with accessibility in mind, ensuring that all equipment and spaces can be accessed without difficulty. Pathways should be clear and wide enough to facilitate easy movement. Gym members are more likely to return to a facility if they find it easy to navigate. Also, accessibility features, such as ramps and wider doorways, are essential to accommodate all members, including those with disabilities. YR Fitness provides gym owners with consultation to ensure these features are implemented correctly.

Promoting Safety

A paramount aspect of gym layout design is promoting safety to reduce the risk of accidents and injuries. This can be achieved through regular safety inspections.This will help to easily identify potential hazards, and proper signage, and implement safety protocols throughout the gym, such as emergency exits, first aid stations, and fire prevention measures. YR Fitness also offers guidance on optimal safety practices. Here are some points to explore:

  • Traffic Flow Management
    A gym layout designed to manage traffic flow efficiently contributes to enhanced safety within the facility. By creating designated areas for different types of exercises and grouping similar equipment together, the gym can minimize congestion and reduce the chances of accidents or injuries due to overcrowding.
  • Optimal Equipment Placement
    The positioning of equipment within a gym is crucial for promoting safety. Equipment should be laid out in an organized fashion with ample space between each piece to allow members to move freely and access equipment easily. YR Fitness products come with layout recommendations to simplify this task.
  • Adequate Lighting
    Proper lighting in a gym is a vital element in ensuring the safety of members. Inadequate lighting can be a safety hazard as it makes it difficult for members to see clearly, increasing the risk of tripping, dropping weights, or using equipment incorrectly. YR Fitness equipment integrates lighting-friendly designs, allowing gym owners to create well-lit, inviting spaces.
  • Cleanliness and Hygiene
    A gym layout that incorporates cleanliness and hygiene features is essential for member safety, especially in the context of contagious diseases like COVID-19. Design features like sanitizing stations and designated spaces for equipment cleaning can contribute to a cleaner environment. An uncluttered layout that facilitates easy cleaning and maintenance helps in reducing the spread of germs and ensures a safer space. Many gyms that use YR Fitness equipment report easier maintenance and hygiene management.

Inviting Atmosphere

A gym should be aesthetically pleasing, as an inviting atmosphere can motivate members to work out more effectively. The choice of colors, lighting, and even the placement of plants can make a difference. Boutique facilities often focus on interior design to create the best environments. An example of good practice is to use ample natural light, which has been shown to positively affect mood and energy levels. In collaboration with YR Fitness, many gyms have optimized their layouts for a brighter, more welcoming atmosphere.

2. Essential Areas in Gym Layout Design

The heart and soul of a gym are the areas dedicated to various forms of exercise and amenities. According to IHRSA, the facility design should fit the market and the business model. Let’s delve into the essential areas that a gym should encompass, and how to design these spaces.

Entrance and Reception Area

The entrance and reception area is the first space that members see, so it should be welcoming and organized. This area should facilitate member check-ins efficiently and provide space for new members to inquire about services. First impressions play a crucial role in shaping member perceptions. It is recommended to keep the reception area decluttered and bright to create a welcoming and organized atmosphere. YR Fitness experts recommend keeping this area equipped with digital check-in systems to enhance the member experience.

Cardiovascular and Aerobic Zone

The cardiovascular and aerobic zone should have enough space to house treadmills, elliptical trainers, and other cardio machines. Ensure that machines are not too close together to avoid accidents. There are gyms that placed the cardio machines facing the windows, which many members found inspiring as they could enjoy a view while exercising. YR Fitness cardio equipment is designed with such flexible placement in mind.

Strength Training Section

The strength training area requires ample space for weight machines, benches, and racks. It should also include a free weights section. Placing mirrors on walls can be beneficial for members to monitor their form. Believe it, nobody likes a cramped weights section, and a pro tip is to have designated spaces for dumbbells and barbells to avoid clutter. YR Fitness provides customizable rack solutions to prevent overcrowding.

Functional Training

This area is for exercises that use body weight and should have ample floor space for members to do stretches and functional exercises. It can include equipment like resistance bands and kettlebells. Gym members appreciate when this space is not directly adjacent to the cardiovascular zone, as it’s generally quieter. Many gyms collaborate with YR Fitness for tailored functional training zones.

Group Exercise and Studio Spaces

Rooms for group exercises and studios should be soundproofed to prevent noise from filtering through the rest of the gym. They should be spacious enough to accommodate members comfortably. Some gym owners invested in a state-of-the-art sound system for their group exercise space, which has been a huge hit. YR Fitness has helped numerous studios integrate smart tech for group training.

Locker Rooms and Changing Facilities

Locker rooms and changing facilities should be clean and well-maintained. They should provide ample lockers, showers, and changing areas to prevent queues, especially during peak times. Cleanliness in locker rooms remains a top priority for members. Many gyms using YR Fitness equipment also take advantage of layout consultation services to achieve optimal locker room design.

Circulation Paths and Walkways

Paths and walkways should be clear and logically laid out to guide members through the gym easily. A clear layout is part of the member journey and has a positive effect on member experience. One of the best practices is to have the walkways wide enough to avoid congestion, especially during peak hours. YR Fitness offers expert advice on flow management within gym facilities.

3. Incorporating Technology in Gym Design

In this digital age, technology integration is paramount in enhancing the client experience. Incorporating elements such as sound systems, digital displays, and fitness tracking software can revitalize the gym’s environment. Let’s explore the innovative ways technology can be woven into gym layout design.

Digital Fitness Platforms

The integration of digital fitness platforms and apps is essential for modern gyms. These tools can help members track their fitness progress and access workout plans. For example, YR Fitness offers a range of smart fitness equipment compatible with various fitness apps, allowing gym owners to seamlessly integrate technology into their space.

Smart Equipment

Smart equipment is an innovative addition to any gym, offering connectivity to apps and providing performance feedback. These connected training systems can deliver a tailored experience, adjusting to members’ fitness levels and goals. Many gyms have found that investing in YR Fitness smart equipment enhances the overall member experience and distinguishes their facilities from competitors.

Tracking and Monitoring Devices

Tracking and monitoring devices such as wearables and heart rate monitors can be integrated into the gym layout. These devices help members analyze their performance and stay motivated. Gyms have reported an increase in member engagement after introducing these devices. YR Fitness collaborates with facilities to ensure seamless integration of these technologies.

4. Common Mistakes in Gym Layout Design and How To Avoid Them

The gym layout is more than just an arrangement of equipment; it’s an essential component of the member experience. A well-thought-out layout can keep members engaged, while common mistakes can make the space inefficient and less inviting. Let’s dissect the common mistakes and how they can be avoided.

Overcrowding Equipment

One of the most common mistakes in gym layout design is overcrowding the equipment. Not only does this create an uncomfortable atmosphere, but it can also be a safety hazard. Striking a balance between maximizing space and ensuring enough room for movement and social distancing is crucial. Many gyms ensure at least 6 feet of distance between equipment to promote a safe and comfortable environment. YR Fitness equipment helps gyms optimize their layouts to avoid this issue.

Ignoring Flow of Movement

Ignoring the flow of movement can result in a chaotic and confusing gym layout. Ensuring a logical flow that guides members seamlessly through different workout zones is essential. Members tend to appreciate an intuitive layout that allows them to move smoothly from one area to another. A common approach is to group similar equipment together and maintain clear circulation paths. YR Fitness offers planning tools designed to streamline this process and enhance the overall member experience.

Comfort and Convenience

Comfort and convenience are critical factors in retaining members. Neglecting aspects such as ventilation, locker rooms, and hydration stations can negatively impact the member experience. Proper lighting and ventilation are essential for creating a safe and comfortable environment. It is good to invest in high-quality HVAC systems and strategically placed water stations for members’ convenience. Many gyms working with YR Fitness have prioritized these features with great success.

5. Key Factors To Consider When Designing a Gym Layout

When embarking on designing a gym layout, there are several key factors that should be taken into consideration to ensure the space is not only functional but also conducive for workouts. Let’s explore these considerations and how they impact gym layout design.

#1 Available Space

The available space is one of the first factors to consider. It dictates the amount and type of equipment that can be accommodated. Space planning involves maximizing the use of space while ensuring that equipment is placed logically and accessible for clients. Some gyms use a gym layout planner app to help visualize the space and make the most out of it. YR Fitness offers space optimization services to help gym owners plan effectively.

#2 Type of Gym

The type of gym dictates the layout design. Understanding the specific needs of each gym type is crucial in creating a layout that enhances the member experience. Below are some examples to explore:

  • Commercial Big Box Gyms
    Commercial Big Box Gyms generally possess a spacious area for cardio machines and an ample section for weight training. They also usually feature group classes and supplementary amenities, such as basketball courts. The wide array of options caters to diverse fitness needs and preferences. These gyms are ideal for individuals who fancy flexibility and variety in their workout routines.
  • Boutique Gyms
    This is an excellent choice for those who are considering opening a gym and seeking specialized training or a more intimate and customized gym environment. They are smaller, specialized fitness centers that focus on high-quality, personalized experiences. With a cozier environment and limited membership, these gyms provide a more communal and personalized experience. Many boutique gyms rely on YR Fitness for specialized equipment setups.
  • Women’s Only Gyms
    Exclusively for women, these gyms create a comfortable and supportive environment for female fitness enthusiasts. They provide equipment and amenities tailored to women’s fitness needs. This type of gym is ideal for women who prefer working out in a more private setting, free from the common hustle and bustle of mixed-gender gyms.
  • Rock Climbing Gyms
    These gyms are primarily focused on rock climbing activities. They feature various climbing walls and boulders, catering to different skill levels. Rock climbing is a full-body workout that also offers mental challenges as climbers must strategize their routes. These gyms often foster a tight-knit community, making them ideal for those looking for a combination of physical and mental exercise in a communal setting.
  • CrossFit Gyms
    CrossFit Gyms offer high-intensity workouts that blend strength training, cardio, and coordinated movements. Workouts of the Day (WODs) keep the routines fresh and challenging. These gyms are equipped to support CrossFit’s intense exercise philosophy. The sense of competition and community in these gyms is robust, and they attract those who thrive in such environments.

#3 Target Audience

Knowing the target audience is essential for gym layout design. If the gym mainly caters to individuals seeking strength training, the weights section should be prominent. Conversely, a gym targeting aerobic enthusiasts should have ample space for classes and cardio equipment. Conducting a survey to understand the members’ preferences can significantly influence the layout design. YR Fitness often works closely with gym owners to customize layouts based on target demographics.

#4 Safety and Accessibility Features

The list below highlights the key features and considerations related to safety and accessibility in gym layout design. Discover how prioritizing emergency exit accessibility, slip and fall prevention, equipment placement, compliance with accessibility standards, regular safety audits, and proper lighting contribute to a safe and inclusive gym environment, ensuring member well-being and adherence to the highest safety standards.

  • Emergency Exit Accessibility:
    Gym design should prioritize easy access to emergency exits with clear, unobstructed pathways. Signage and proper lighting should guide members to the nearest exits for swift evacuation during emergencies. YR Fitness partners with gym owners to plan emergency exit routes as part of a safe design.
  • Slip and Fall Prevention:
    Non-slip flooring materials, such as rubber surfaces, should be used in high-traffic and moisture-prone areas like locker rooms and showers. Regular cleaning and maintenance are necessary to keep floors safe and hazard-free. Many gyms working with YR Fitness use these flooring solutions to prevent accidents.
  • Equipment Placement and Spacing:
    Proper equipment arrangement and adequate spacing allow for ease of movement and reduce the risk of accidents or collisions. Pathways and emergency exits must remain unobstructed by equipment. YR Fitness provides modular equipment that facilitates optimized layouts with clear circulation paths.
  • Compliance with Accessibility Standards:
    Gym layouts should comply with accessibility requirements, offering equal access for all members, including those with disabilities. This includes wheelchair-accessible entrances, ramps, elevators, and adaptive equipment options. YR Fitness works closely with gym owners to ensure compliance with these accessibility standards.
  • Regular Safety Audits and Inspections:
    Conducting regular safety audits ensures the gym meets safety standards. Audits assess emergency preparedness, equipment maintenance, flooring conditions, and adherence to regulations. Prompt resolution of safety issues maintains a secure environment. Many gyms that use YR Fitness equipment include scheduled safety inspections in their operations.
  • Proper Lighting and Visibility:
    Adequate lighting throughout the gym enhances visibility, reducing accident risks and promoting a sense of security. All areas, including walkways, workout zones, locker rooms, and parking lots, should be well-lit. YR Fitness equipment layouts are designed to accommodate optimal lighting for all workout areas.
  • Safety Signage and Instructions:
    Clear safety signage should be displayed throughout the gym to provide instructions, warnings, and emergency procedures. Easily accessible safety information promotes awareness and informed behavior among members. YR Fitness experts recommend strategically placed signage near equipment zones.
  • Staff Training and Emergency Response:
    Gym staff should be trained in safety protocols, emergency response, first aid, and CPR. Well-prepared staff can respond swiftly and effectively to accidents or medical emergencies, ensuring members receive timely assistance. YR Fitness offers guidance on staff preparedness as part of its layout services.

Crafting a memorable customer experience is pivotal for the success of every gym. This involves considering the needs and preferences of the target audience and integrating them into the design. The aesthetics should resonate with the brand identity you wish to convey. For instance, if the gym caters to elite athletes, a high-performance environment with cutting-edge equipment and technology integration is essential. YR Fitness helps gym owners curate these experiences to build long-term loyalty.

Conclusion

As we have walked through the essentials of gym layout design, from understanding gym demographics to allocating space for various activities, this comprehensive guide has laid the foundation for creating a fitness space that maximizes efficiency, promotes safety, and fosters an inspiring environment for members.

Any gym business seeking top-of-the-line gym equipment to complement an exceptional layout should consider YR Fitness. Known for significant brand quality at factory prices, it is a go-to source for high-performance fitness equipment. Don’t hesitate to reach out to us for any questions or to discuss how we can meet your gym equipment needs. Contact us today!

For more information, contact:
YR Fitness

Email: sales@yanrefitness.com
Website:
yanrefitness.com