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HashKey Chain Supports the On-Chain Issuance of Hong Kong’s First Regulated Silver Backed RWA Tokens

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HONG KONG, March 24, 2026 /PRNewswire/ — HashKey Chain, a leading institutional-grade public chain under HashKey Group, has announced its support for the on-chain issuance and operation of the regulated silver backed Real World Asset (RWA) Tokens.

As a crucial underlying carrier of HashKey Group’s next-generation financial infrastructure, HashKey Chain continues to offer on-chain RWA assets such as the onboarding of institutional funds, and on-chain issuance and circulation. The project is initiated by Timeless Resources Holdings Limited (Stock Code: 8028) and its subsidiary Silver Times Limited, which supplies the underlying physical assets, is Hong Kong’s first regulated silver RWA product that provides professional investors with an efficient, transparent, secure, and convenient channel to participate in the silver investment market.

This partnership marks a significant breakthrough for precious metal RWAs in Hong Kong and also further demonstrates HashKey’s practical capabilities in advancing the on-chain issuance and circulation of real assets within a compliant framework.

The Silver Tokens enable professional investors to own fractional interests in physical silver, with each token backed one-to-one by one troy ounce of .9999 fine physical silver stored in secured vaults operated by a reputable independent third party service provider. As an Ethereum Layer-2 solution, HashKey Chain provides robust smart contract functionality, low transaction costs, and broad compatibility with the Ethereum ecosystem. This technological infrastructure is dedicated to ensure that all transactions are efficient, secure, and verifiable on-chain.

With the global capital market’s growing acceptance of tokenized assets driven by demand from artificial intelligence infrastructure, photovoltaic energy, and the electric vehicle industry—commodities like silver are becoming important categories of RWAs. The launch of Silver-backed tokens that signifies a substantial step forward in the tokenization of traditional commodities under a compliant framework. The project is technically supported by HashKey Group for blockchain infrastructure and smart contract development. Eddid Securities and Futures Limited (“Eddid Securities”), an uplift SFC Type 1 licensed corporation engaged in virtual asset trading and product distribution services, acts as the project coordinator and offers placement capabilities and market access, enabling the Company to reach a broad base of professional investors. This collaboration has built a complete value chain from asset generation and on-chain mapping to compliant distribution and market circulation. This sets a precedent for future related RWA projects.

Leo Li, CEO of the On-chain Business Group at HashKey, commented: “Silver Tokens are a classic RWA showcase. HashKey CaaS not only provides technical support but also leads the implementation of the overall on-chain solution as the infrastructure layer. We believe that as more assets enter the chain through standardized infrastructure, the integration of traditional finance and blockchain will accelerate. This is a crucial step for the on-chain financial infrastructure that HashKey is committed to building.”

Ronald Tan, Chief Executive Officer of Timeless Resources Holdings Limited, stated: “We are thrilled to announce the launch of Silver Tokens, representing Hong Kong’s first regulated silver RWA. This project reflects our commitment to innovation and our belief in the transformative potential of blockchain technology to democratize traditional investment products. Silver presents a compelling investment opportunity driven by structural deficits and growing industrial demand. We are proud to offer professional investors an efficient secure, transparent, and accessible way to participate in this market. Our partnership with HashKey and Eddid Securities ensures that we deliver institutional-grade infrastructure and regulatory compliance to our professional investors.”

As a vital component of HashKey Group’s business map, HashKey Chain is dedicated to serving institutional users and addressing the demand for bringing real assets on-chain. In the future, the platform plans to further promote the comprehensive on-chaining and interoperability of assets such as precious metals, commodities, money market funds, bonds, and structured products. It will also support stablecoins and on-chain payment scenarios, explore the combined application of AI and on-chain data, and gradually form a closed-loop on-chain financial ecosystem to build a sustainable digital financial environment.

About HashKey Chain

HashKey Chain is a compliance-friendly, institutional-grade blockchain under HashKey (stock code: 3887.HK), designed to rebuild global financial markets on-chain. Anchored in compliance, security, and innovation, it provides the foundational environment for the next era of on-chain finance — where stablecoins, RWA, and Institutional DeFi operate seamlessly together.

About HashKey CaaS

HashKey CaaS delivers a secure, compliant, high-performance Web3 engine for institutions with one-stop end-to-end tokenization services. Our four modular solutions cover asset tokenization, DAT/ETF staking, on-chain trading & payments, and security & risk control, empowering business growth and simplifying asset onboarding.

About Timeless Resources Holdings Limited

Timeless Resources Holdings Limited is a diversified software and mining company listed on GEM of the Stock Exchange (stock code: 8028). The Company is committed to exploring innovative opportunities in the digital asset industry, with a focus on bridging traditional business with blockchain technology.

About Eddid Financial

Anchored in Hong Kong, Eddid Financial is an all-encompassing financial group centered around fintech and dedicated to integrating latest technologies into its enterprise DNA. The diversified businesses of Eddid Financial range from retail to institutional and include but are not limited to fintech, internet finance, wealth management, asset management, investment banking, and digital assets. Eddid Financial is committed to providing one-stop financial services and products to customers through high-quality investment solutions. Members of the Group, including Eddid Securities, hold a variety of licenses and memberships across key financial markets. These include Hong Kong Securities and Futures Commission (SFC) regulated activities (“RA”) licenses for types 1, 2, 3, 4, 5, 6, and 9; SEHK and HKCC participant (OTP-C broker number: 0974 and 0977), Insurance Broker Company license; Trust or Company Service Provider License in Hong Kong. Additionally, our fully owned U.S. broker-dealer subsidiary, Eddid Securities USA Inc., maintains approved membership with the Financial Industry Regulatory Authority (FINRA), the National Futures Association (NFA), the Securities Investor Protection Corporation (SIPC), the Nasdaq Stock Market LLC (NQX), the New York Stock Exchange (NYSE) and NYSE American, and is a registered with the U.S. Securities and Exchange Commission (SEC) and the Commodity Futures Trading Commission (CFTC) in the United States. Our Singapore subsidiary, Eddid Financial Singapore Pte. Ltd., holds the Capital Markets Services License (License No.: CMS101839) issued by the Monetary Authority of Singapore (MAS).

Product Disclaimer

Silver Tokens are intended for professional investors who understand the associated risks. Past performance is not indicative of future results. Investors should carefully consider whether their financial situation and risk tolerance are appropriate before investing in Silver Tokens. The value of Silver Tokens may fluctuate significantly, and there is no guarantee that investors will receive any return on their investment.

Eddid Financial Backs Hong Kong’s First Regulated Silver RWA Offering

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HONG KONG, March 24, 2026 /PRNewswire/ — Timeless Resources Holdings Limited (“Timeless”, Stock Code: 8028.HK) and Eddid Financial today officially launched “Silver Tokens”, Hong Kong’s first regulated silver real-world asset tokenisation (“RWA”) project. Silver Times, an indirect non-wholly owned subsidiary of Timeless, and Eddid Securities and Futures, a subsidiary of Eddid Financial, have entered into a placing agreement for the project, marking its official market debut and opening a new chapter in the precious metals RWA space.

High Compliance Standards

The project’s product design, issuance structure, token on-chain mechanism, custody arrangements, and sales model have all been reported to the Hong Kong Securities and Futures Commission (“SFC”) and have secured its confirmation of no further comment, underscoring the project’s exceptionally high compliance standards.

Fully Backed by Physical Silver

Under the terms of the agreement, each silver token is fully backed by one ounce of physical silver assets. All of the project’s physical silver assets will be irrevocably transferred to and held by the trust to ensure that the rights and interests of token holders are thoroughly protected.

Setting a Digital Benchmark in Precious Metals

By synergizing Timeless’s extensive footprint in the precious metals industry with Eddid Financial’s formidable expertise in capital markets and digital asset compliance, the partnership aims to construct an investment ecosystem characterized by enhanced efficiency, unparalleled transparency, and lowered barriers to entry. This pioneering initiative not only offers investors a secure, compliant, and forward-looking avenue for asset allocation but also establishes a highly replicable and successful blueprint for the tokenisation of diversified assets in the future. Looking ahead, Eddid Financial will leverage its comprehensive licences to expand its RWA presence, driving continuous market innovation and high-quality growth.

About Timeless

Timeless and its subsidiaries (collectively the “Timeless Group”) are principally engaged in the exploration, development and exploitation of mines, precious metal processing and trading and the provision of integrated IT solutions and other related services. Management of the Timeless Group has over 40 years of experience in metal trading, including gold, silver, copper and nickel, with in-depth knowledge for metal and related business. In addition, the Timeless Group also extensively involved in the information technology sector, providing services including hardware and software solutions on digital management software transformation, centralized data storage and AI data analysis aimed for efficient operations; self-developed software, including enterprise business information systems, data asset management system, BI system, business finance integration system, data exchange services system, deployable to cloud for SaaS and to local integration device; and continuous development of high performance hardware and software system which help customers to achieve sustainable business growth.

About Eddid Financial:

Anchored in Hong Kong, Eddid Financial is an all-encompassing financial group centered around fintech and dedicated to integrating latest technologies into its enterprise DNA. The diversified businesses of Eddid Financial range from retail to institutional and include but are not limited to fintech, internet finance, wealth management, asset management, investment banking, and digital assets. Eddid Financial is committed to providing one-stop financial services and products to customers through high-quality investment solutions. Members of the Group hold a variety of licenses and memberships across key financial markets. These include Hong Kong Securities and Futures Commission (SFC) regulated activities (“RA”) licenses for types 1, 2, 3, 4, 5, 6, and 9; SEHK and HKCC participant (OTP-C broker number: 0974 and 0977), Insurance Broker Company license; Trust or Company Service Provider License in Hong Kong. Additionally, our fully owned U.S. broker-dealer subsidiary, Eddid Securities USA Inc., maintains approved membership with the Financial Industry Regulatory Authority (FINRA), the National Futures Association (NFA), the Securities Investor Protection Corporation (SIPC), the Nasdaq Stock Market LLC (NQX), the New York Stock Exchange (NYSE) and NYSE American, and is a registered with the U.S. Securities and Exchange Commission (SEC) and the Commodity Futures Trading Commission (CFTC) in the United States. Our Singapore subsidiary, Eddid Financial Singapore Pte. Ltd., holds the Capital Markets Services License (License No.: CMS101839) issued by the Monetary Authority of Singapore (MAS).

Learn more: www.eddid.com.hk/en

Stop AI from Guessing: Appier Enables Agents to Assess Confidence Before Acting

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New Framework Boosts Reliability, Cost Efficiency, and Scalability for Enterprise AI

SINGAPORE, March 24, 2026 /PRNewswire/ — As an AI-native Agentic AI-as-a-Service (AaaS) company, Appier today announced its latest research paper, On Calibration of Large Language Models: From Response to Capability, as part of its ongoing investment in advanced AI innovation. The study introduces Capability Calibration[1]—a new framework designed to address the overconfidence and hallucination challenges of large language models (LLMs) by enabling AI systems to better assess their own ability to solve a given task.

This research equips AI agents with a critical capability: estimating the likelihood of solving a problem before generating an answer. By introducing a quantifiable self-assessment mechanism, AI systems can make more reliable decisions and allocate computational resources more efficiently—improving the reliability, cost efficiency, and scalability of enterprise AI deployments.

From Response Accuracy to Problem-Solving Capability
Traditional LLM calibration focuses on response-level confidence, estimating whether a single generated answer is correct. However, because LLM outputs are inherently stochastic, the same query may produce different responses across multiple attempts. Therefore, a single response often fails to reflect the model’s true capability.

In practice, organizations are less concerned with whether one answer is correct and more interested in whether a model can consistently solve the task. Appier’s capability calibration framework addresses this by shifting evaluation from single-response confidence to the model’s expected success rate for a given query. This moves the evaluation target from a single answer to the model’s broader problem-solving capability, providing a more practical measure of real-world performance.

Teaching AI Agents to “Know Their Limits”
“AI agents should not only generate answers but also understand the limits of their own capabilities,” said Chih-Han Yu, CEO and Co-Founder of Appier. “With capability calibration, an agent can estimate its probability of success before responding and allocate resources intelligently. Simple queries can be handled quickly, while complex tasks can automatically leverage stronger models or additional compute. This transforms AI from a passive tool into a system that actively manages resources, optimizes costs, and improves decision quality—an essential foundation for scaling enterprise-grade AI agents.”

Experimental Results: High-Quality Calibration at Low Cost
The research clarifies the theoretical relationship between capability calibration and traditional response calibration[2], and evaluates multiple confidence estimation approaches across three large language models and seven datasets covering knowledge-intensive and reasoning-intensive tasks. Methods tested include:

  • Verbalized confidence[3]: The model explicitly states its confidence, in text or as a percentage.
  • P(True)[4]: Estimates the probability that the answer is correct based on generation signals.
  • Linear probes[5]: Use internal model signals to assess whether it truly understands.

Results show that the linear probe method provides the best balance between cost and performance, with computational cost even lower than generating a single token while maintaining reliable confidence estimation.

Two Key Applications: Improving Inference Efficiency and Resource Allocation
The framework enables two practical use cases. First, pass@k[6] prediction, a widely used metric for evaluating LLMs in complex tasks. Capability-calibrated confidence estimates the probability that a model will produce at least one correct answer after k attempts, without actually generating multiple responses. Second, inference resource allocation, where computational resources are dynamically distributed based on predicted task difficulty. Harder problems receive more attempts, allowing more tasks to be solved within the same compute budget.

Building a Decision Foundation for Trustworthy AI Agents
Capability calibration enables AI agents to establish a stable and quantifiable confidence signal before taking action. This allows agents to determine whether they can solve a task independently, when to call external tools, and when to seek human assistance—helping AI systems operate more reliably in uncertain environments.

Advancing Capability Calibration to Power Agentic AI Applications
Looking ahead, Appier’s AI research team will continue advancing capability calibration by improving model evaluation methods and expanding the framework to applications such as model routing, human–AI collaboration, and trustworthy AI systems. Leveraging Appier’s deep expertise in AI and marketing technology, these research advances will be translated into product capabilities, accelerating the deployment of Agentic AI in advertising and marketing decision-making and helping enterprises operate more efficiently in an increasingly complex digital landscape.

About Appier
Appier (TSE: 4180) is an AI-native Agentic AI as a Service (AaaS) company that empowers business decision-making with cutting-edge AdTech and MarTech solutions. Founded in 2012 with the vision of “Making AI Easy by making software intelligent,” Appier endeavors to help businesses turn AI into ROI with its Ad Cloud, Personalization Cloud, and Data Cloud solutions. Now Appier has 17 offices across APAC, the US and EMEA, and is listed on the Tokyo Stock Exchange. Visit www.appier.com for more company information, and visit ir.appier.com/en/ for more IR information.

[1] Capability Calibration – A method for evaluating an AI model’s overall problem-solving ability by estimating the probability that it will successfully answer a given query, rather than judging a single response.

[2] Response Calibration – A traditional AI evaluation approach that measures a model’s confidence in the correctness of a single generated response.

[3] Verbalized Confidence – A method where the model explicitly states its confidence in the correctness of an answer in natural language, such as a percentage or confidence level.

[4] P(True) – A technique that estimates the probability that an answer is correct by analyzing the token probability distribution generated by the model.

[5] Linear Probe – A lightweight linear classifier trained on a model’s internal representations to analyze whether the model has learned specific knowledge or capabilities, and to estimate confidence.

[6] pass@k – A common AI evaluation metric estimating the probability that a model produces at least one correct answer within k attempts, reflecting the need to explore multiple reasoning paths in complex tasks.

For media queries, please email pr@appier.com

HOY Unveils a Powerhouse Line-up with Cross-Industry Partnerships to Usher in a Bold New Chapter

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Exclusive Asian Games Broadcast Continues for Eighth Consecutive Years

HONG KONG, March 24, 2026 /PRNewswire/ — HOY, the free–to–air television channel under i–CABLE Communications Limited (Stock Code: 1097), unveiled its 2026 program slate at FilmArt, marking a major step forward into a comprehensive media network rooted in Hong Kong with a global outlook.

Gathering over 50 A–list figures from entertainment, sports, news and lifestyle sectors, including Phil Lam, Kiri T. and Jason Chan, the event also marked the return of Kenneth Chan and Stephen Chan as hosts of upcoming programs, alongside exclusive previews of HOY’s flagship variety shows.

Ms. Ivy Wong, Chief Executive Officer and Executive Director of i–CABLE Communications Limited said “HOY is entering a new phase as an all–rounded media network that ‘broadens perspectives and opens new horizons.’ Anchored in four key content pillars — News & Finance, Sports, Music & Entertainment, and Lifestyle Variety — HOY will collaborate with diverse partners to roll out refreshed content from mid–May, connecting with Chinese audiences worldwide.”

Full–Scale Content Upgrade:

In–Depth News & Finance
Leveraging i–CABLE’s trusted news network, HOY will deliver more analytical reporting, including a Hong Kong IPO special series. Flagship program On the Frontline will reach its 1,000–episode milestone, continuing to spotlight major local issues.

Exclusive Sports Broadcasts
HOY will stream over 1,000 sports events annually across platforms. i–CABLE has secured Hong Kong’s exclusive official broadcast rights for the 20th Asian Games for the eighth consecutive term, delivering thousands of hours of coverage and exclusive broadcasts of the Hong Kong Sports Stars Awards.

Cross–Regional Music & Entertainment
Partnering with major venues and record labels, HOY is creating a 10,000–square–foot pop music space to support emerging local artists. Hosted by renowned producer Keith Chan, Canto Song for Everyone brings Cantopop talents together with cross–regional artists, taking Cantonese music onto the international stage.

Trend–Driven Lifestyle Variety
From youth–focused “I Want to Be A YouTuber“ to lifestyle titles such as “The Ninth Fortune Guestroom“ and “Drink Across Asia“, HOY’s new lineup spans generations. Travel and wellness programs including “Stephen’s Tour“, “Railway Traveller 5“, “Health Concern Group“ and “Sports Concern Group“ further round out the slate.

HD Hyundai Conducts Large-Scale Medical Mission in Subic, Philippines

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  • Medical staff from Ulsan University Hospital and employees of HD Hyundai Heavy Industries Philippines provide care to about 750 local residents
  • HD Hyundai operates a shipyard in Subic and participates in the Philippine Navy’s modernization program

SEOUL, South Korea, March 24, 2026 /PRNewswire/ — Ulsan University Hospital, under the Ulsan Industrial Education Foundation affiliated with HD Hyundai, launched a six-day large-scale medical mission in Subic on March 16, providing essential health care services to approximately 750 local residents.

From March 16 to March 21, medical staff from Ulsan University Hospital and employees of HD Hyundai Heavy Industries Philippines delivered healthcare services to about 750 local residents in Subic, Philippines.
From March 16 to March 21, medical staff from Ulsan University Hospital and employees of HD Hyundai Heavy Industries Philippines delivered healthcare services to about 750 local residents in Subic, Philippines.

The initiative, which ran from March 16 to March 21, mobilized a specialized medical team from Ulsan University Hospital alongside employees from HD Hyundai Heavy Industries Philippines and local government officials. The mission focused on expanding healthcare access in the region while deepening ties between South Korean medical experts and the Subic community.

The initiative has been recognized as a model for corporate-hospital social contribution, combining Ulsan University Hospital’s medical expertise with HD Hyundai Heavy Industries Philippines’ global infrastructure to foster sustainable growth alongside the local community.

Through its shipyard operations, HD Hyundai supports the Philippine Navy’s modernization efforts, producing a range of sophisticated fleet assets including frigates and offshore patrol vessels (OPV).

The mission coincides with HD Hyundai’s expanding maritime operations in the country. In May 2024, HD Korea Shipbuilding & Offshore Engineering signed a lease agreement with Cerberus Capital Management for a portion of the Subic shipyard. By September 2025, the newly established HD Hyundai Heavy Industries Philippines reached a major milestone with the steel-cutting ceremony for its first vessel, a 115,000-deadweight-ton petrochemical product carrier.

Beyond commercial shipbuilding, HD Hyundai Heavy Industries has emerged as a primary partner in the Philippine Navy’s fleet modernization program. The company has secured orders for 12 naval vessels, including frigates, corvettes, and OPVs. To date, every vessel delivered under these orders has been handed over ahead of schedule, reinforcing the company’s reputation for reliability and technical performance.

Fractal’s Climate Action Progress Recognized: 2025 [CDP] ‘B’ Rating Highlights Governance and Measurable Action

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NEW YORK, March 24, 2026 /PRNewswire/ — Fractal (www.fractal.ai), a publicly listed global enterprise AI company serving Fortune 500® organizations, has secured a CDP ‘B’ rating for the third consecutive year, underscoring robust climate action governance and emissions management in 2025.

CDP, recognized globally as a leading environmental emissions reporting platform, assessed more than 24,800 companies worldwide in 2024, underscoring the scale and scope of its benchmarking process. By measuring and disclosing greenhouse gas emissions, companies contribute to the comprehensive datasets on corporate climate action, enabling investors, policymakers, and other stakeholders to evaluate progress, risks, and opportunities. CDP scores also help organizations identify strengths and gaps in environmental management, guiding sustainability strategies.

“Fractal’s disclosure through CDP demonstrates rigour in environmental emissions reporting and strengthens accountability to stakeholders, while reinforcing the importance of measuring and monitoring emissions as a foundation for meaningful climate action. The company has been practicing carbon accounting for the last six fiscals and maintaining a greenhouse gas inventory in accordance with the GHG Protocol Corporate Standard and has obtained third-party assurance for its Scope 1, 2, and 3 emissions in line with the AA1000AS standard – moderate level assurance,” said Chetana Kumar, Chief Sustainability Officer at Fractal.

A CDP rating of ‘B’ reflects a coordinated management of climate-related impact, risks, and opportunities, along with providing demonstrated evidence of actions associated with good environmental management.

As part of Fractal’s journey to Net Zero, Fractal continues to prioritize strengthening of processes by acquiring independently assessed third-party credentials. Their offices in Mumbai and Bengaluru are ‘Leadership in Energy and Environmental Design’ (LEED) Gold certified workspaces, conserving resources and managing waste responsibly. 

Fractal’s Mumbai office is WELL platinum certified, which is a certification demonstrating dedication to the health and well-being of office occupants and visitors. These commitments continue to underscore Fractal’s dedication to responsible climate action, in alignment with United Nations Sustainable Development Goal 13 on climate action. Integration of environmental sustainability into Fractal’s business strategy and lowering carbon footprint make for resilient operations and support clients in meeting their own climate action and responsible–AI goals.

For more information, visit: www.fractal.ai

About Fractal

Fractal (NSE: FRACTAL) is a publicly listed global enterprise AI company with a vision to power every human decision in the enterprise.

Fractal’s suite of businesses includes Asper.ai (enabling interconnected decisions for revenue growth) and Analytics Vidhya (among the world’s largest data science communities). Fractal spun out Qure.ai, a global healthcare AI leader enhancing the rapid identification and management of tuberculosis, lung cancer, and stroke. Fractal’s dedicated AI Research team is focused on foundational AI advancements, including knowledge-based foundational models, reasoning-based systems, and agentic systems. The team has launched successful products, including MarshallGoldsmith.ai, Vaidya.ai, Kalaido.ai, and the open-source reasoning model Fathom-R1-14B and tool-based reasoning model Fathom-DeepResearch.

Fractal employs over 5,000 professionals across global locations, including the United States, Canada, the UK, the Netherlands, Ukraine, India, Singapore, South Africa, the UAE, and Australia. It has consistently earned recognition as one of India’s Best Companies to Work For (Top 100, 2025), a ‘Great Workplace’ for ten consecutive years, and as one of ‘India’s Best Workplaces for Women’ for five years running by the Great Place to Work® Institute. Fractal was also named a Leader in the 2025 Forrester Wave™ for Customer Analytics Service Providers and earned leadership positions in the Everest Group Peak Matrix Assessment 2025 for AI and Analytics Services, and Information Services Group’s 2024 assessments for Data Engineering and Data Science Services.

 

Adam Cunningham Named Global CEO of Allied Global Marketing

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Kelly Estrella Promoted to Chief Operating Officer as Clint Kendall Transitions to Allied’s Board of Directors

LONDON, March 24, 2026 /PRNewswire/ — Allied Global Marketing (Allied) today announced that Adam Cunningham, previously Chief Strategy Officer, has been appointed Global Chief Executive Officer. Kelly Estrella, previously Chief of Marketing Operations, has been promoted to Chief Operating Officer. The appointments position Allied for its next phase of growth as an integrated marketing partner to brands across entertainment, gaming, sports, hospitality, tourism and location-based experiences, combining deep category expertise with proprietary tools, data and applied AI. Cunningham succeeds Clint Kendall, who will become a member of Allied’s Board of Directors. 

Adam Cunningham
Adam Cunningham

“Adam has helped shape Allied’s strategy at a pivotal moment for our industry,” said Kendall. “As marketing becomes more integrated, more data-led and more operationally complex, he brings the strategic clarity, commercial focus and modern operating discipline needed to lead Allied forward.” 

As CEO, Cunningham will oversee Allied’s global business and lead the agency’s focus on integrated growth, operational discipline and the continued development of proprietary tools, data and applied AI that help teams work with greater speed, precision and insight. He will work across strategy, creative, paid, earned, owned and analytics to strengthen cross-market collaboration, deepen client partnerships and advance workflow capabilities that improve delivery while keeping human judgement at the centre. 

“Clients need partners who can connect creative ambition with operational rigour, audience insight and faster, more measurable execution,” said Cunningham. “Allied is uniquely built for that moment. We have deep category expertise, a strong global team and the opportunity to turn our integrated model, proprietary tools, data and applied AI into an even stronger advantage for the brands and experiences we help grow.” 

As Chief Operating Officer, Estrella will lead global operations, with responsibility for aligning teams, strengthening delivery discipline and scaling Allied’s capabilities across markets and clients to support the agency’s continued growth. 

“Kelly is one of the most trusted and effective leaders in our business,” Cunningham added. “She brings the operational discipline, cross-market credibility and clarity of execution this next chapter requires. Her leadership will be critical as we scale the business with greater consistency, speed and accountability.” 

Kendall joined Allied Global Marketing in 2001 and has served as CEO since 2009, leading the company through more than two decades of growth and evolution. In his new role on Allied’s Board, he will support continuity during the leadership transition and work closely with Allied’s ownership group, Belmont Capital.

Together, these appointments strengthen Allied’s leadership and position the agency to expand its integrated offer, deepen strategic partnerships and deliver more measurable growth for clients in the moments that shape culture.

ABOUT ALLIED GLOBAL MARKETING
Allied Global Marketing (Allied) helps brands in entertainment, gaming, sports, hospitality, tourism and location-based experiences turn cultural attention into measurable growth. For nearly 40 years, Allied has combined deep domain expertise with integrated capabilities across strategy, creative, paid, earned, owned and analytics to plan, launch and scale campaigns, experiences and audience growth across markets. Backed by proprietary tools, data and applied AI that help teams plan, create and deliver with greater speed, precision and insight, Allied partners with leading studios, platforms and brands to deliver measurable impact in the moments that shape culture. 

Headquartered in the U.S. with 24 offices worldwide, Allied brings together global scale and local market expertise to help clients grow with greater speed, precision and relevance.
To learn more, visit www.alliedglobalmarketing.com. 

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Kelly Estrella
Kelly Estrella

 

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Autoliv and RS Taichi Partner to Advance Motorcycle Rider Protection with an Airbag Vest

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STOCKHOLM, March 24, 2026 /PRNewswire/ — Autoliv, Inc. (NYSE: ALV and SSE: ALIVsdb), has developed its first complete wearable protection for motorcycle riders: a vest with an integrated airbag system designed to reduce critical injury risks in the event of a crash. This system is being launched in collaboration with RS Taichi, a leading manufacturer of motorcycle riding gear, who will bring it to market. This initiative complements Autoliv’s motorcycle and bike offer and supports its strategy to explore opportunities beyond its core business of airbags, seatbelts and steering wheels for light vehicles.

RS Taichi Airbag Vest T-SABE - Protection for motorcycle riders
RS Taichi Airbag Vest T-SABE – Protection for motorcycle riders

By expanding into new areas such as motorcycle rider protection, Autoliv demonstrates its commitment to innovation and market diversification. The collaboration between Autoliv and RS Taichi represents an important step in introducing advanced motorcycle rider protection to the market. Along with the recently announced launch of the airbag for the Yamaha Tricity 300 commuter scooter, both initiatives reinforce Autoliv’s strategic agenda and support our vision of Saving More Lives.

While Autoliv has previously supplied individual components for airbag vests, this new airbag system, featured in the new RS Taichi Airbag Vest T-SABE, represents Autoliv’s first fully developed wearable protection that has been engineered from initial concept through complete system validation. Building on this foundation, RS Taichi applied its expertise to enhancing its performance in real-world riding conditions.

“The collaboration with RS Taichi serves as another milestone in delivering on our commitment to expand mobility safety and develop cutting-edge protective systems for motorcycle riders. By working closely with partners like RS Taichi, who design and manufacture motorcycle rider gear, we can bring proven protection and raising the bar for rider safety,” said Fabien Dumont, Executive Vice President, Chief Technology Officer, Autoliv.

“Our passion for creating high quality riding gear has now come together with Autoliv, a company that leads the global standard in safety. The new vest T-SABE is designed not only to protect riders, but also to provide a comfortable and safe riding experience helping create a long lasting and enjoyable motorcycle lifestyle,” said Hirohiko Yoshimura President & CEO of RS Taichi.

Motorcycle crash scenarios are highly dynamic and unpredictable, requiring advanced protective systems that respond with absolute precision. Autoliv’s new wearable airbag system applies the company’s real-life safety research, biomechanical expertise, and rigorous validation directly to motorcycle use.

The airbag system has been engineered as a scalable platform that can be integrated into multiple garment designs and tailored to different motorcycle riding styles and market segments. This approach aligns with Autoliv’s long‑term ambition to enable modular, high‑performance safety solutions across a wide range of applications and global markets.

The RS Taichi Airbag Vest T-SABE will be launched at the Tokyo Motorcycle Show on March 27-29, 2026.

More information: Airbags for Motorcycle Riders

Images: Autoliv Media Gallery

RS Taichi Airbag Vest T-SABE - Protection motorbike rider
RS Taichi Airbag Vest T-SABE – Protection motorbike rider

   

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