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Beko introduces its next generation of appliances driving energy savings and environmental responsibility

ISTANBUL, Sept. 8, 2025 /PRNewswire/ — As the industry gathers for IFA Berlin, the world’s biggest home and consumer technology event, companies are showcasing their latest innovations to meet evolving consumer needs. Beko, a global leader in home appliances, is highlighting its portfolio of energy-efficient products that combine cutting-edge technology with intuitive functionality, while prioritising reliability and durability for everyday use.

Akın Garzanlı, Beko CMO
Akın Garzanlı, Beko CMO

Beko’s technology portfolio features state-of-the-art refrigeration, drying, dishwashing, and cooking solutions – all equipped with intelligent technologies that elevate performance, sustainability, and user experience.

Refrigerators with Innovative Freshness Technologies

New refrigeration innovations set a benchmark for freshness, energy efficiency, and quiet operation. The 60 cm combi No Frost refrigerator offers a spacious 415-liter capacity with an A energy class rating and operates at a whisper-quiet 29 dBA. For compact living spaces, the 54 cm built-in refrigerator delivers 270 liters of storage with a B energy class efficiency and equally low noise levels. Both models integrate the company’s advanced freshness systems:

  • FreshLock™ cooling technology extends the freshness of selected foods by up to 30% through optimized humidity and even airflow.1
  • ProFresh* technology preserves freshness up to four times longer for specific food types, ensuring optimal taste and nutrition.2
  • VitalCare™ three-tone lighting preserves antioxidants in fruits and vegetables for up to seven days, supporting healthier nutrition.3

Smart, Energy-Saving Dishwashing

The latest dishwasher innovations feature the PowerIntense4 spray arm system, delivering up to five times better cleaning performance on even the hardest-to-reach areas versus previous models. The SensorAdapt5 AI-sensing technology detects the load size and soil level to automatically optimize water, energy, and cycle time—reducing energy and water use by up to 50% and halving cleaning time.

Additional highlights include:

  • A flexible third rack offering increased loading versatility, with SpaceClean 3rd Rack accommodating taller items such as mugs and glasses up to 13 cm.
  • The PowerClean Pro system enhances lower rack capacity by 30% and delivers 60% more powerful water jets to tackle tough dirt.6
  • The energy-efficient heat pump system delivers high performance while exceeding energy class A efficiency standards by 50%.7
  • TargetDry smart drying technology applies heat only where needed on dishes, speeding drying times and reducing energy consumption by up to 25%.8

Innovative Cooking Solutions for Modern Homes

Across the brand family, Beko expands its cooking appliance range with a new slim induction hob featuring cutting-edge smart sensors:

  • SafeCook Sensor instantly detects cooking temperatures to safely end cooking and prevent overheating.
  • ReadytoCook Sensor alerts users when the desired temperature is reached and keeps it stable for perfect cooking results.

Also featured are advanced ovens designed for versatility and precision:

  • The compact built-in oven combines traditional oven capabilities with microwave speed, delivering 3-level cooking that conserves energy and time without compromising results.
  • The built-in steam oven utilizes SteamSense+, a food sensing probe, and active steam control to automatically adjust humidity and temperature, ensuring delicious cooking every time.

 

Akın Garzanlı, Chief Marketing Officer at Beko, said: “Beko’s new generation of appliances reveals a future where innovation and sustainability coexist, offering consumers choices that support greener living and smarter home management. Our latest technologies respond to real consumer needs and reflect a wider shift in our industry toward practical design, smart connectivity and greater efficiency. Reliability and durability are central to our approach, so that products consistently perform, adapt over time and stand the test of time.”

 

About Beko

Beko is an international home appliance company with a strong global presence, operating through subsidiaries in more than 55 countries with a workforce of over 50,000 employees and production facilities spanning multiple regions—including Europe, Asia, Africa, and the Middle East. Beko has 22 brands owned or used with a limited license (Arçelik, Beko, Whirlpool*, Grundig, Hotpoint, Arctic, Ariston*, Leisure, Indesit, Blomberg, Defy, Dawlance, Hitachi*, Voltas Beko, Singer*, ElektraBregenz, Flavel, Bauknecht, Privileg, Altus, Ignis, Polar). Beko became the largest white goods company in Europe with its market share (based on volumes) and reached a consolidated turnover of 10.6 billion Euros in 2024. Beko’s 29 R&D and Design Centers & Offices across the globe are home to over 2,300 researchers and hold more than 4,500 international registered patent applications to date. The company has achieved the highest score in the S&P Global Corporate Sustainability Assessment (CSA) in the DHP Household Durables industry for the sixth consecutive year (based on the results dated 22 November 2024) and has been included in the Dow Jones Sustainability Indices for the eighth consecutive year.** The company has been recognized as the 17th most sustainable company on TIME Magazine and Statista’s 2025 list of the World’s Most Sustainable Companies. Beko’s vision is ‘Respecting the World, Respected Worldwide.’

www.bekocorporate.com

*Licensee limited to certain jurisdictions.
**The data presented belongs to Arçelik A.Ş., a parent company of Beko.

 

1 Weight loss and sensory evaluation tests based on the parameter “overall acceptability”, used for the determination of the shelf life, were conducted by Intertek on carrot, fresh-cut iceberg, fresh-cut tomato, strawberry, salami and kashar cheese samples stored in the FreshLock refrigerator and control refrigerator (without the FreshLock technology) for a 12-day period. The results were evaluated by comparing samples stored on the bottom front shelf of refrigerators.
2 Tested by SGS, comparing spinach and rocket storage in the humidity controlled crisper versus a conventional crisper (on average)
3 Tested by Intertek for fruits and vegetables (blueberry, yellow pepper, tomato, parsley) directly exposed to the light technology compared to a refrigerator without the same technology installed (and compared to Day 0) over a 7-day period while stored in the crisper.
4 Based on 3rd party test report, PowerIntense Spray technology is compared to reference model equipped with CornerIntense Spray, with Intensive 70 program.
5 Based on internal test report compared to Beko-BDIN38560C reference model. (Intensive 70 ° Program)
6 Percentage of water power calculated with PowerClean Pro option activated vs non activated.
7 50% more efficient (energy efficiency index of 15.95) than energy efficiency index limit value (31.9) of A Energy class according to regulation (EU) 2019/2017.
8 Based on internal test report, compared to same capacity 16 place setting standard tub dishwashers without TargetDry technology.

 

Ariston VitalCare
Ariston VitalCare

 

Beko SensorAdapt
Beko SensorAdapt

 

Grundig SafeCook
Grundig SafeCook

 

Beko Logo (Corporate)
Beko Logo (Corporate)

Annapurna Interactive to Make Its First-Ever Appearance at Tokyo Game Show 2025

– Showcasing Three New Titles with Hands-On Demos, Plus Beloved Hits “Stray” and “Outer Wilds” –

WEST HOLLYWOOD, Calif. and TOKYO, Sept. 8, 2025 /PRNewswire/ — Annapurna Interactive, LLC, the acclaimed U.S.-based publisher known for “What Remains of Edith Finch” and “Stray,” will participate in Tokyo Game Show 2025 (TGS) for the very first time. The event will be held at Makuhari Messe from September 25 (Thu.) to 28 (Sun.), 2025.

Logo:
https://drive.google.com/file/d/1dqxZhn3NABA4Ejo2KPkRAob2ncAEydkb/view?usp=drive_link

Annapurna Interactive Booth

At the Annapurna Interactive booth, visitors can experience upcoming titles scheduled for release in 2026. Playable demo stations will allow attendees to immerse themselves in the unique worlds of each game. Large screens will also showcase the latest trailers, creating a dual experience of gameplay and visual storytelling.

In addition to these new titles, playable demos will be available for LEGO (R) Voyagers, scheduled for release on September 15, and the past hit titles Stray and Outer Wilds.

Regarding the Exhibition Title
LEGO (R) Voyagers:
https://drive.google.com/file/d/1VohFROr0axabeRCCmGxa-9iveif-Jvax/view?usp=drive_link 

From the makers of LEGO (R) Builder’s Journey comes a new 2-player co-op adventure about friendship and play. When two friends make it their mission to rescue an abandoned spaceship, they embark on a journey beyond their wildest dreams, ultimately learning the value of being connected.

Game overview
Title: LEGO (R) Voyagers
Genre: Two-Player Cooperative Adventure
Release Date: September 15, 2025
Demo Equipment/Stations: PC/2 unit, Switch/1 unit
Demo Playtime: 10-20 minutes
Developer: Light Brick Studios

World’s first hands-on experience with upcoming titles

At the Annapurna booth, you can try out three upcoming titles scheduled for release in 2026, in addition to LEGO (R) Voyagers. This will be the first opportunity to play these three new titles at a booth during TGS. Details about the games will be announced later, so please stay tuned.

Past representative game titles
Stray:
https://drive.google.com/file/d/15RDnSoy6JfNJVr-lDjFY8XYOTDmlV_A1/view?usp=sharing 

Stray is a third-person cat adventure game set amidst the detailed, neon-lit alleys of a decaying cybercity and the murky environments of its seedy underbelly. Roam the surroundings high and low, defend against unforeseen threats and solve the mysteries of this unwelcoming place inhabited by curious droids and dangerous creatures.

Game Overview
Title: Stray
Genre: Adventure/Puzzle
Developer: BlueTwelve Studio

Outer Wilds:
https://drive.google.com/file/d/1ZR4Uc-BXpm2tp5dD4fiRKs9CfDGe_Wt6/view?usp=drive_link 

Winner of Best Game at the 2020 BAFTA Games Awards and named Game of the Year 2019 by Giant Bomb, Polygon, Eurogamer, and The Guardian, Outer Wilds is a critically-acclaimed and award-winning open world mystery about a solar system trapped in an endless time loop.

Game Overview
Title: Outer Wilds
Genre: Exploration Adventure/Sci-Fi Mystery
Developer: Mobius Digital

About Tokyo Game Show 2025

Dates:
September 25 (Thu.), 2025 – Business Day (10:00-17:00)
September 26 (Fri.), 2025 – Business Day (10:00-17:00)
September 27 (Sat.), 2025 – Public Day (9:30-17:00)
September 28 (Sun.), 2025 – Public Day (9:30-16:30)
Venue: Makuhari Messe (Chiba, Japan)
Expected Attendance: 250,000
Official Website: https://tgs.cesa.or.jp
Official X: https://x.com/tokyo_game_show 

About Annapurna Interactive

Founded in Los Angeles in 2016, Annapurna Interactive is a game publisher dedicated to delivering “innovative and memorable experiences” to players worldwide. The company is known for publishing award-winning and artistically distinctive titles such as Outer Wilds, Stray, What Remains of Edith Finch, and Florence. With a strong focus on narrative-driven and creative works, Annapurna Interactive continues to be a leading force in the indie game industry, blending art and entertainment through video games.

Official Website: https://annapurnainteractive.com/ 

DFI Unveils Upcoming Rugged Edge AI Platforms for Mission-Critical Computing

TAIPEI, Sept. 8, 2025 /PRNewswire/ — DFI, a global leader in embedded motherboards and industrial computing, today announced its expanded lineup of rugged edge AI platforms addressing the surging demand for resilience and intelligence in mission-critical applications. The newly launched X6-ORN, powered by NVIDIA® Jetson Orin™ NX/Nano, delivers compact, wide-temperature performance for edge AI vision workloads, while the X6-ORN-GMSL adds GMSL camera connectivity for vehicle applications. The ECX700-ADP and an upcoming rugged edge AI system powered by NVIDIA® Jetson Orin™ NX/Nano are both built with IP67/IP69K-rated durability to withstand water, dust, and vibration, they deliver dependable performance and advanced edge AI capabilities for reliable operation in the harshest environments.

According to Market Research, the rugged edge AI computers market is projected to reach USD 5.8 billion by 2033, growing at a CAGR of 19.6%. Driven by adoption in industrial automation, transportation, defense, energy, and healthcare. To address this demand, DFI is expanding its lineup with resilient and high-performance rugged edge AI platforms. The X6-ORN, integrates versatile I/O with multi-GbE supporting PoE and wide-temperature operation, delivering reliable performance for flexible edge AI deployments. The X6-ORN-GMSL adds built-in GMSL camera connectivity, ensuring high speed and low latency data for real-time video transmission. With optional out-of-band (OOB) management, both systems support advanced remote management for distributed deployments, and the X6-ORN-GMSL is particularly well-suited for smart transportation and autonomous vehicles, where secure, low-latency vision data is essential for safe navigation.

The lineup features two IP67/IP69K-rated rugged edge AI systems engineered for reliable performance in the harshest environments. Powered by Intel®, the ECX700-ADP operates from -20°C to 70°C, withstands 15G shock and MIL-STD-810G vibration, and provides rich I/O, secure M12 connectors, an external SIM slot, and a high-gain antenna for enhanced connectivity. Additionally, a forthcoming energy-efficient AI inference system based on NVIDIA® Jetson Orin™ NX/Nano combines high compute density with proven rugged durability to drive next-generation mobility and transportation applications.

DFI will showcase its latest rugged platforms and embedded technologies at DSEI 2025, held September 9–12 at ExCeL London (Hall 1, Booth S14-130). Visitors can explore how DFI enables reliable edge AI, heterogeneous computing, and resilient operations across security, transportation, and industrial sectors, delivering proven performance and durability for mission-critical applications.

For press release materials, photos, and videos, please download them from the cloud:

https://drive.google.com/file/d/1zBTLOutuTv1UsSSw_qn7OMwq-Jj-Cqsd/view?usp=sharing 

About DFI

Founded in 1981, DFI is a global leading provider of high-performance computing technology across multiple embedded industries. With its innovative design and premium quality management system, DFI’s industrial-grade solutions enable customers to optimize their equipment and ensure high reliability, long-term life cycle, and 24/7 durability in a breadth of markets including Industrial Automation, Medical, Gaming, Transportation, Energy, Mission-Critical, and Intelligent Retail.

Dreame Washer&Dryer Set L9 Debuts at IFA 2025 — Redefining High-End Laundry with Cutting-Edge Tech

BERLIN, Sept. 8, 2025 /PRNewswire/ — Dreame Technology, a global leader in smart home innovation, unveiled its premium flagship AI Dual-Inverter Washer & Dryer Set L9 at IFA 2025 in Berlin. Dreame L9, equipped with world-first innovations, showcased Dreame’s pioneering breakthroughs in premium smart laundry care.

As the pinnacle of Dreame’s high-end laundry lineup, L9 sets the benchmark for the upcoming smart laundry with three world-first technologies: Dual Inverter Drying, PressFree Steam Care, and FreshLoop Plasma Air Circulation. With its fast steam, efficient drying and auto-care, L9 delivers a fully reimagined premium laundry experience for users.

Dreame Washer&Dryer Set L9 Debuts at IFA 2025 — Redefining High-End Laundry with Cutting-Edge Tech
Dreame Washer&Dryer Set L9 Debuts at IFA 2025 — Redefining High-End Laundry with Cutting-Edge Tech

Powered by Dual Inverter Heat Pump Technology, L9 dryer realizes high performance with ultimate comfort in drying. Its self-developed dual inverter system enables the efficient coordination of compressor and motor, delivering a rapid drying of 1kg load in just 30 minutes, with an air volume of up to 200m³/h. 

For one of the most time-consuming chores—ironing, L9 introduces a breakthrough solution: PressFree Steam Care.Dense steam molecules instantly penetrate deep into every fiber, smoothing wrinkles in just 25 minutes so that suits regain their distinguished structure and shirts their refined finish.

L9 also anticipates a common everyday challenge: forgetting to remove laundry promptly. With FreshLoop Plasma Air Circulation, garments remain gently cared for up to 12 hours after the wash, softly tumbling while continuously infused with plasma fresh air to prevent wrinkles and odors.

Dreame L9 embodies minimalist aesthetics in both design and interaction. Its seamlessly-integrated body with premium glass panels allows the washer to blend effortlessly into living space, making it an ideal choice for sophisticated homes. On the interaction front, L9 introduces the bionic robotic knob which combines rotation and touch into a single intuitive control, complemented by millisecond-level feedback and high-definition display for a smooth user experience.

Meanwhile, Dreame showcased a range of high-end new products including the garment steamer and the lingerie washer-dryer—forming a comprehensive smart laundry ecosystem alongside L9 for the global market. 

This debut not only represents the culmination of Dreame’s achievements in research, technology, and design but also reflects Dreame’s insight into the future of the global laundry industry. Dreame will continue to lead with innovation, advancing premium smart laundry solutions and delivering superior lifestyle value to global users—reshaping the future of the industry.

Reported By Shuzhi Society

AZTECH GLOBAL HAS BEEN RECOGNISED AS ONE OF 2025 SINGAPORE’S BEST MANAGED COMPANIES

SINGAPORE, Sept. 8, 2025 /PRNewswire/ — Aztech Global Ltd. (“Aztech“) has been recognised as a winner of the Singapore’s Best Managed Companies 2025 awards programme. This prestigious award, presented by Deloitte Private, honours outstanding private1 businesses for their exceptional performance, leadership, and contributions to their industries and communities. The Best Managed Companies programme celebrates organisations that demonstrate excellence in strategy, capability, innovation, culture, and governance.

This year marks Aztech’s second consecutive win of the Best Managed Companies accolade, a testament to the company’s resilient operating model, disciplined execution, and value-driven innovation, as it deepens its role as a dependable, technology-enabled manufacturing partner for AI-powered IoT solutions across diverse market segments.

Aztech’s Chairman and CEO Mr Michael Mun commented, “We are proud to be recognised once again as one of Singapore’s Best Managed Companies. This honour reflects our team’s dedication to innovation, excellence, and sustainable growth. Being part of this distinguished community motivates us to keep pushing boundaries and creating value for our customers, partners, and stakeholders – as we adapt and build for long-term success.”

As one of Singapore’s leading business awards, the Best Managed Companies programme highlights the critical role private companies play as innovators and key contributors to the nation’s economic growth. Each year, aspirational companies undergo a rigorous, independent evaluation based on Deloitte’s global Best Managed Companies framework, benchmarked against more than 1,700 Best Managed Companies around the world.

“As a Best Managed Companies award winner, Aztech has distinguished itself as an exceptional private enterprise in Singapore that is driving sustainable growth, championing innovation, and creating meaningful impact for customers and employees. This award should be viewed as a mark of excellence, recognising Aztech’s leadership and strategic vision. We look forward to their continued growth and success in Singapore and beyond,” said CHUA How Kiat, Best Managed Companies Leader, Deloitte Southeast Asia.

Best Managed Companies programme is a flagship initiative presented by Deloitte Private, a division of Deloitte focused exclusively on serving privately owned businesses and family enterprises.

1 The term “private enterprise” is used because most of the shares are privately owned, either directly or indirectly, which is a requirement to participate in the Best Managed Companies programme.

 

Tutify Launches Free Math Olympiad Training to Give Students a Competitive Edge in Elite Admissions

SINGAPORE, Sept. 8, 2025 /PRNewswire/ — 12 fully sponsored live training sessions led by Academic Director Leonard Yong prepare young learners for Math Olympiad success and strengthen their academic profiles for elite school and university admissions.

Tutify Pte Ltd, a Math Olympiad and PSLE Mathematics specialist tutorial provider, has launched its Math Mastery Online Series (MMOS)—a set of 12 free, live training sessions designed to help young learners master advanced problem-solving skills and boost their chances of gaining entry into top schools and universities.

The sessions, conducted by Leonard Yong, Academic Director at Tutify, focus on preparing students for Math Olympiad (MO) competitions, which are increasingly recognised by leading institutions as markers of academic excellence. With MO achievements now playing a greater role in university admissions and scholarships, Tutify aims to empower students with the tools to stand out in a competitive global education landscape.

“Top universities are actively looking for students who demonstrate critical thinking, creativity, and resilience,” said Leonard Yong. “Math Olympiad training builds all of these skills. By making this series free and widely accessible, we want to open doors for more young mathematicians to pursue opportunities at the world’s most prestigious institutions.”

Beyond competition results, the MMOS program helps students develop analytical reasoning and problem-solving capabilities that extend well beyond mathematics, equipping them for future academic and professional success.

ABOUT US / BOILERPLATE

Tutify Pte Ltd is a leading Math Olympiad and PSLE Maths Specialist tutorial provider, serving students across 8 countries. Using the EPICS teaching framework and 28 proven strategies, Tutify helps children learn math three times faster and achieve measurable improvements within six months. With a strong track record of success in internationally recognised competitions and PSLE grade improvements, Tutify is dedicated to making quality math education accessible to every child. Visit https://tutify.com.sg  today!

Media Contact: 

Name: Leonard Yong
Email: hello@tutify.com.sg
Organization: Tutify Pte Ltd
Address: 7 Temasek Boulevard, #12-07 Suntec Tower One, S(038987)
Phone: 97329139
Website: https://tutify.com.sg

Otis Recognized for Safety Across Singapore’s Metro Network

SINGAPORE, Sept. 8, 2025 /PRNewswire/ — Otis (NYSE: OTIS), the world’s leading elevator and escalator manufacturing, installation and service company, has received a 2025 SMRT Contractors’ Safety Award for upholding the highest standards in health and safety and service management across Singapore’s SMRT rail network.

Otis is the only elevator industry company to receive the 2025 SMRT Contractors' Safety Award.
Otis is the only elevator industry company to receive the 2025 SMRT Contractors’ Safety Award.

Otis was the only elevator industry contractor to receive the award, which was presented at the 2025 SMRT Annual Contractors’ Safety Forum. The forum featured a keynote address by Seah Moon Ming, SMRT Chairman. 

At the event, Nico Lopez, Otis Senior Vice President and Managing Director, Southeast Asia, shared how Otis empowers front-line teams to strongly commit to safety, quality and pace.

“The rail network is the backbone of public transport in Singapore, and the safety and well-being of passengers and our colleagues are our top priority,” Lopez said. “Safety is the foundation of everything we do at Otis. Whether maintaining and servicing elevators and escalators, modernizing existing systems or installing new equipment, we invest to ensure that Otis teams have the customer-focused training, tools and mindset to keep themselves, their colleagues and partners, and the riding public safe.”

A trusted partner to Singapore’s rail network since 1983, Otis has supported multiple MRT lines over four decades. Otis currently maintains more than 1,000 elevators, escalators and moving walkways across SMRT’s North-South, East-West (NSEW) Lines, Circle Line (CCL) and Thomson East Coast Line (Stages 1, 2 and 3). Otis provides comprehensive 24/7 customer service through its OTISLINE® customer care center and a team of dedicated Infrastructure Service professionals equipped with a suite of digital tools.

The refurbishment of escalators across 42 NSEW metro stations was recognized as Elevator World‘s 2024 Project of the Year for escalator modernization. Otis is now providing 336 high-traffic escalators and moving walkways and 186 connected elevators for the new Cross Island Line.

Otis has been moving passengers on the SMRT for more than two decades.
Otis has been moving passengers on the SMRT for more than two decades.

About Otis

Otis gives people freedom to connect and thrive in a taller, faster, smarter world. The global leader in the manufacture, installation and servicing of elevators and escalators, we move 2.4 billion people a day and maintain approximately 2.4 million customer units worldwide – the industry’s largest Service portfolio. You’ll find us in the world’s most iconic structures, as well as residential and commercial buildings, transportation hubs and everywhere people are on the move. Headquartered in Connecticut, USA, Otis is 72,000 people strong, including 44,000 field professionals, all committed to manufacturing, installing and maintaining products to meet the diverse needs of our customers and passengers in more than 200 countries and territories. To learn more, visit www.otis.com and follow us on LinkedIn, YouTube, Instagram and Facebook @OtisElevatorCo. 

 

One Futureworld Marks 6 Years of Bose Partnership with Strategic Product Launches


SINGAPORE – Media OutReach Newswire – 8 September 2025 – One Futureworld, the exclusive distributor of Bose in Singapore, marks its 6th anniversary with the launch of three new Bose products. This milestone reflects the company’s continued role in shaping the Bose experience locally, highlighting a partnership built on growth, innovation, and a deep understanding of the Singapore market.

One Futureworld Marks 6 Years of Bose Partnership with Strategic Product Launches
One Futureworld Marks 6 Years of Bose Partnership with Strategic Product Launches

Celebrating Six Years of Growth and Market Expansion

Over the past six years, One Futureworld has built a close partnership with Bose in Singapore, shaping how the brand is introduced, retailed and experienced locally. The company has expanded its presence across both physical and digital channels, while continuously adapting to evolving consumer expectations.

The partnership has enabled One Futureworld to connect with Singapore’s growing premium audio segment, contributing to sustained brand relevance and market presence. From navigating changing retail dynamics during the pandemic to implementing customer-centric initiatives, the company has helped define Bose’s positioning within Singapore’s premium audio and lifestyle landscape.

Strategic Product Debuts: A New Phase of Local Engagement

Aligned with the National Day celebrations and back-to-school season, One Futureworld introduced three new Bose products this August: the QuietComfort Ultra Earbuds (Gen 2), the SoundLink Plus, and the SoundLink Home. These latest additions reflect the brand’s ongoing evolution, combining Bose’s signature sound quality with features designed to suit modern lifestyles.

The SoundLink Home stands out as a notable addition to Bose’s speaker lineup in Singapore, emphasising interior aesthetics alongside audio performance. Designed to complement home environments, it functions as both a sound system and a visual feature. To reinforce this positioning, One Futureworld has implemented dedicated in-store merchandising, including life-size banner posters and display tables.

Each product in the launch addresses distinct user needs. The SoundLink Plus is designed for users seeking a durable speaker with strong audio output. The QuietComfort Ultra Earbuds (Gen 2) are built for those who prioritise high-performance noise cancellation, long-wear comfort and immersive sound quality. They are positioned among Bose’s leading active noise-cancelling earbuds.

Adapting to the Evolving Audio Landscape in Singapore

Consumer preferences in Singapore have shifted in recent years. Demand for premium audio now encompasses not only technical specifications but also design, usability, and lifestyle fit. In response, One Futureworld has refined its approach to positioning Bose, aligning more closely with these evolving expectations.

“We’ve seen a clear change in how premium audio is perceived in Singapore,” shared Albert Chan, General Manager of One Futureworld. “Purchase decisions today are influenced by lifestyle fit, emotional appeal, and design sensibility. Bose products continue to meet these expectations, and our role is to ensure they remain relevant and accessible.”

Urban professionals and design-conscious consumers remain key target segments. To maintain engagement, One Futureworld continues to invest in content-led digital campaigns, blog marketing, and targeted social media outreach. The current product launch, supported by Meta advertising and in-store visual enhancements, forms part of a broader strategy to strengthen both visibility and consumer connection.

Looking Ahead: Expanding Lifestyle Audio in Singapore

As audio becomes increasingly integrated into smart living and lifestyle environments, One Futureworld sees strong potential for continued growth. By balancing technical innovation with design-led thinking, Bose is well-positioned to reach a broader audience seeking both functionality and aesthetic value.

The 6th anniversary serves as both a point of reflection and a foundation for future direction. One Futureworld remains focused on advancing Bose’s presence in Singapore through curated retail experiences, refined customer engagement, and a locally relevant product strategy.

The new Bose products are now available through One Futureworld’s official retail and online channels. Customers can explore the full lineup and learn more on their website.

Hashtag: #OneFutureworld #Bose




The issuer is solely responsible for the content of this announcement.

About One Futureworld

One Futureworld is the exclusive distributor of Bose products in Singapore. With a mission to deliver premium audio through strategic curation and local market expertise, the company manages Bose’s presence across retail, e-commerce, and customer engagement channels. Since 2019, One Futureworld has played a key role in positioning Bose as a lifestyle audio brand, connecting with discerning consumers through tailored experiences and product innovation.