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Amorepacific Group Marks 80th Anniversary: Unveils New Vision Slogan “Create New Beauty”

–  Aims to achieve 70% in overseas sales and rank among the global top three in premium skincare
–  Declares mid- to long-term strategy to become a global leader in beauty & wellness

SEOUL, South Korea, Sept. 9, 2025 /PRNewswire/ — The Amorepacific group announced a new leap forward to mark its 80th anniversary. At its anniversary ceremony held on September 4, the company unveiled the goal of KRW 15 trillion in group sales by 2035, alongside its mid- to long-term vision and strategies to become a global leader in beauty and wellness.

Experience the full interactive Multichannel News Release here: https://www.multivu.com/amorepacific/9352251-en-amorepacific-celebrates-its-80th-anniversary

Under the new vision slogan “Create New Beauty,” the Amorepacific group established five strategic pillars to bring the vision to life. The company will strengthen its business portfolio to rank among top three global beauty companies in the premium skincare sector, while increasing the share of its overseas sales to 70% in accelerating global growth.

Kyungbae Suh, Chairman of Amorepacific Group, announces the company’s new vision slogan at its 80th anniversary ceremony
Kyungbae Suh, Chairman of Amorepacific Group, announces the company’s new vision slogan at its 80th anniversary ceremony

Founded on September 5, 1945, Amorepacific has continued to innovate based on its founding philosophy of “contributing to humanity through beauty and health.” Leading the development of Korea’s beauty industry, the company opened Korea’s first cosmetics research lab in 1954, launched the monthly beauty magazine “Hwajanggye” in 1958, introduced door-to-door sales in 1964, initiated makeup campaigns in 1971, and declared the “Total Commitment Initiative” in 1993.

The company also pioneered Korean functional cosmetics by introducing the world’s first products to incorporate ginseng and green tea, and by creating a new category in the market with the world’s first cushion foundation. Today, cushion foundations are found worldwide and have become a symbol of K-beauty innovation.

Meanwhile, the Amorepacific group’s presence in global markets such as North America and Europe continues to grow. Its overseas sales increased from 37% in 2021 to 43% in 2024, and its brand portfolio’s competitiveness has strengthened. For example, Laneige ranked among the top three skincare brands at Sephora in the US in 2024, driving the globalization of K-beauty. In Europe, Laneige, Innisfree, and Cosrx led sales growth centered on the U.K., achieving threefold growth year-on-year, while steady growth continues in Japan and the Asia-Pacific region.

To achieve its mid- to long-term vision over the next decade, the Amorepacific group outlined five key strategies: focusing on key global markets (Everyone Global), strengthening integrated beauty solutions (Holistic), developing anti-aging solutions based on biotechnology (Ageless), driving agile organizational innovation (AMORE Spark), and transitioning to AI-driven operations (AI First). Each of these strategies are set to be implemented as specific initiatives company-wide.

  • Under the ‘Everyone Global‘ pillar, the company will focus on the ‘Pentagon Five’ markets—Korea, North America, Europe, India/Middle East, China and Japan/APAC—developing products and content tailored to local customer needs, while strengthening partnerships with global retailers to accelerate overseas expansion.
  • The ‘Holistic’ strategy will reinforce the company’s comprehensive beauty portfolio, with an emphasis on luxury anti-aging and derma categories, nurturing mass skincare, and accelerating global expansion in haircare and makeup. The company will also further expand into wellness and beauty devices to deliver an integrated beauty experience.
  • The ‘Ageless’ pillar will guide the company to prioritize developing anti-aging solutions based on biotechnology, investing in key research areas such as damage prevention, delayed aging, and structural improvement. The strategy will extend beyond skincare to haircare and wellness, building the company’s differentiated competitive edge in bio-beauty.
  • With ‘AMORE Spark,’ the Amorepacific group will establish a collaboration-based innovation system and enhance its product development process. By fostering a dynamic organizational culture, the company aims to respond swiftly to rapidly changing market conditions.
  • The AI First’ strategy reflects the company’s commitment to fundamentally transforming work processes and customer experiences through AI across marketing, R&D, production, logistics, and sales. This will improve speed of execution, accuracy, and engagement, enhancing overall operational excellence from customer service to quality control.

Kyungbae Suh, Chairman of Amorepacific Group, stated in his anniversary address, “Over the past 80 years, Amorepacific has navigated turbulent times, driving the growth of Korea’s beauty industry and the globalization of K-beauty. We will continue to listen to our customers and present our vision of ‘New Beauty,’ introducing new forms and expressions of beauty befitting the times.”

He added, “As a ‘beauty creator’ that has pioneered and opened new realms of beauty, we will present to the world a vision of beauty that transcends age and time, rooted in the harmony of body and mind. Over the next decade, we will grow into a leading global beauty and wellness company with annual sales of KRW 15 trillion.”

Historic Milestones at Amorepacific

Since it was established on September 5, 1945, Amorepacific has continued to communicate with the world the value of beauty in its broadest sense. Highlights include:

  • 1945: Founded as Pacific Chemical, marking the start of Amorepacific’s 80–year journey in beauty
  • 1958: Launched Korea’s first beauty magazine Hwajanggye, shaping and popularizing Korean beauty culture
  • 1979: Established tea fields on Jeju Island as the first and only beauty company in the world to cultivate its own tea, sparking a revival of Korea’s tea culture and shaping the vision of holistic beauty
  • 1984: Opened its first US office in Los Angeles and launched AP Beauty across local department stores in 2002, cementing a foothold for K–beauty’s global growth in decades to follow
  •  2008: Introduced the world’s first ‘cushion foundation‘, setting new benchmarks in beauty innovation —further amplified by the success of its groundbreaking retinol stabilization technology, herbal boosting serum and sleeping masks
  • 2014: Inaugurated Shanghai Beauty Campus, an integrated research-manufacturing-logistics base to support the acceleration of its business growth in China and to meet local customer needs
  • 2021: Declared ‘2030 A MORE Beautiful Promise,’ the company’s sustainability management goals to move forward together with customers and society, and coexist responsibly with nature
  • 2022: Launched a joint research program with Johns Hopkins School of Medicine to explore well-aging sciences, reinforcing its leadership in future–facing beauty research

Top Story Angles at Amorepacific

Today, Amorepacific is part of a wide range of beauty conversations around the world—from K-beauty and green tea to bioresearch, AI-powered custom cosmetics, and art. Top story angles include:

  1. 80 years of K-beauty leadership, now under the global spotlight
    –  Amorepacific celebrates its 80th anniversary on September 5, 2025. Founded in 1945, the company has grown into the leading K-beauty company it is today, evolving in parallel with Korea’s industrialization and marking milestones alongside the nation’s history.
  2.  Powering K-beauty’s global expansion, for the second time
    –  In 2024, South Korea became the second largest cosmetics exporter to the US, after France.
    –  Having played a central role in K-beauty’s first global wave in the 2010s, Amorepacific is once again leading its global expansion, achieving 83% YoY growth in the Americas and 229% in the EMEA region last year.
  3.  Homegrown green tea heritage fueling beauty inside and out
    –  With global enthusiasm for matcha rising and demand for green tea soaring, Amorepacific continues to champion the idea of holistic beauty, backed by four decades of research into green tea as a heritage ingredient for inner wellness and outer glow.
    –  Cultivated on the company’s 330+ hectare tea fields, green tea is used for Amorepacific’s tea drink brand, Osulloc, as well as beauty brands including Innisfree and Laneige. Over a million visitors stop by its Seogwang tea fields and the Osulloc Tea Museum on Jeju Island every year.
  4. Pursuit of ageless beauty, from the perspective of a cosmetics lab
    –  As healthy aging becomes a global pursuit, Amorepacific leads global beauty bioresearch—from pure retinol and ceramide capsules to chlorella PDRNs—advancing the science of well-aging as the company supported by South Korea’s first cosmetics lab, founded in 1954.
  5. Hyper-personalized beauty powered by AI color analysis and chatbots
    –  The race to scale AI in beauty continues to accelerate, and Amorepacific is a key innovator in the global beauty scene today with six CES Innovation Awards to its name.
    –  In addition to AI skin analysis for its bespoke cosmetics, Amorepacific’s latest innovations include Wanna-Beauty AI, a voice-activated chatbot enabling personalized makeup try-ons. 
  6. Amorepacific Museum of Art: Where art and beauty converge
    –  Founded in 1979, Amorepacific Museum of Art was established to foster conversations and connections through the universal language of beauty and art.
    –  Originating from the private collection of Amorepacific’s founder, the museum has evolved to encompass traditional and contemporary art from East and West. The museum is currently hosting an exhibition by internationally acclaimed American artist Mark Bradford.

For more information, please contact:

Amorepacific – Corporate Media Relations Team

globalprhq@amorepacific.com

Universal Robots unveils UR8 Long: Engineered to tackle the most demanding and space-constrained automation tasks

CHICAGO, Sept. 9, 2025 /PRNewswire/ — Universal Robots (UR), the world’s leading collaborative robot (cobot) company, today introduced a new addition to its portfolio, the UR8 Long, at FABTECH in Chicago. The long-reach industrial collaborative robot is available for order now, with shipping to begin in October.

With a 1750 mm (68.9 in ) reach and slim profile, UR8 Long combines reach, stability and precision in a rugged, compact, lightweight form, featuring an 8 kg (17.6 lbs) payload. This makes it ideal for space-constrained setups and industrial tasks, from complex weldments to precision dunnage picking and flexible multi-point inspections.

“The UR8 Long can reach farther and do more than ever before. It’s designed to help people and businesses work faster, more safely, and with less physical effort,” said Jean Pierre Hathout, President of Universal Robots. “Whether it’s lifting, moving, or handling tasks that are repetitive or hard on the body, this robot makes the job easier. Its longer reach means it can cover more space, and its advanced features open new ways to automate work that used to be done by hand.”

UR8 Long runs with both PolyScope 5 and PolyScope X, UR’s industry-leading software platform, and can be extended with MotionPlus – UR’s new advanced motion control technology that allows for ease of integration with linear axis, rotary positioners and rotary turntables for precise control, smoother trajectories, and consistent accuracy.

Combined with UR’s upgraded freedrive capabilities, users can manually guide the arm with precision and ease – making lead-to-teach programming more intuitive and enabling quick, ergonomic setup even on complex parts, all without the need for layered interfaces or external tools. UR8 Long’s lighter mass – 30% less than the UR20 – and compact wrist design also makes it perfect for mounting on gantries, rails, or overhead systems.

Ideal for welding
With its long reach, advanced motion control and stellar precision and repeatability, UR8 Long is ideal for welding. “UR8 Long delivers an easier teaching experience than traditional welding robots, better weld quality than manual welding, and less overall rework, saving time and money,” said Will Healy III, Global Industry Manager for Fabricated Metals at Teradyne Robotics. “The UR8 Long was designed with the collaborative welding process in mind, boosting productivity and helping leaders to attract new talent who are often more motivated to operate a robot than perform repetitive manual welding.”

Perfect for bin picking
The longer reach combined with the new robot’s compact tool flange and fast wrist joints, allow more pick positions and for the robot to reach deep into bin corners with ease. All features in high demand in industries such as automotive, where the UR8 Long will integrate seamlessly into space-constrained cells and offer more picks per bin and more uninterrupted workflows. The improved joint architecture delivers up to 30% faster cycle times compared to earlier generations of cobots.

UR8 Long’s European debut will happen on September 15 at SCHWEISSEN & SCHNEIDEN in Essen, Germany.

UR8 Long images.

About Universal Robots  
Universal Robots is a global leader in collaborative robotics (cobots), used across a wide range of industries. Our mission is simple: Automation for anyone. Anywhere. With over 100,000 cobots sold worldwide, our user-friendly platform is supported by intuitive PolyScope software, award-winning training, comprehensive services, and the world’s largest cobot ecosystem, delivering innovation and choice to our customers.

Universal Robots is part of Teradyne Robotics, a division of Teradyne (NASDAQ: TER), a leading supplier of automatic test equipment and advanced robotics technology. For more information, please visit www.universal-robots.com.

AI for Today, Not Tomorrow: SixSense and Raytek Accelerate Smart Manufacturing in Taiwan

SINGAPORE, Sept. 9, 2025 /PRNewswire/ — SixSense, the Singapore-headquartered pioneer in AI-powered Automated Defect Classification (AI-ADC), today announced that it has been selected by Raytek, one of Taiwan’s leading advanced packaging companies, to deploy its ready-to-implement AI platform. This collaboration marks another important step in bringing next-generation smart manufacturing to the heart of the global semiconductor industry.

“SixSense outperformed other candidates and clearly demonstrated the strength of its AI solution. By partnering with SixSense, Raytek is accelerating our vision of smart manufacturing and ensuring we stay ahead in a highly competitive market,” said Johnson Tai, President of Raytek.

SixSense’s no-code, end-to-end AI platform enables fabs and OSATs to move beyond traditional defect detection. It empowers manufacturers to:

  • Reduction in human effort
  • Rapidly classify and analyze defects with industry-leading accuracy
  • Make faster wafer and packaging disposition decisions
  • Shorten root-cause investigations and unlock yield gains

“This success highlights Raytek’s bold leadership and our shared commitment to pushing the boundaries of semiconductor manufacturing in Taiwan,” said Akanksha Jagwani, CEO and Co-founder of SixSense. “Our partnership shows what is possible when fabs and AI innovators work together: ready-to-deploy AI solutions delivering immediate impact, without waiting years for in-house development.”

Founded in 2018 by Akanksha Jagwani (CEO) and Avni Agrawal (CTO), SixSense partners with leading foundries and OSATs globally, delivering measurable improvements in yield, productivity, and competitiveness. With Raytek as a customer, SixSense deepens its engagement in Taiwan — the global epicenter of semiconductors — reinforcing its vision to enable lights-out, intelligent manufacturing across the industry.

For more information, visit sixsense.ai

P.S. SixSense will be participating in the Semicon Taiwan 2025 event (September 10th-12th), booth number I3216, Hall 1, 1st Floor. CEO Akanksha Jagwani will also be delivering a speech titled “Why the Fabs and OSATs of 2030 Will Be AI-First” at TechXPOT Stage 3F, TaiNEX2 (Booth: X0047) from 1:00 PM to 1:20 PM on September 10th.

Solomon AI Limited Forms Strategic Partnership with VR Solutions LLC to Drive Agentic AI Adoption Across Central Asia

HONG KONG and BAKU, Azerbaijan, Sept. 9, 2025 /PRNewswire/ — Solomon AI Limited, a leading innovator in advanced artificial intelligence, and VR Solutions LLC, a prominent technology provider in Azerbaijan, today announced a strategic partnership aimed at accelerating the adoption of cutting-edge Agentic AI solutions across Central Asia. This collaboration aligns with the broader vision of the Belt Road Initiative (BRI), fostering technological advancement and economic growth in the region.

The partnership, effective September 1, 2025, marks a significant milestone in Solomon AI’s global expansion and VR Solutions LLC’s commitment to bringing transformative technological solutions to its markets. This strategic alliance is specifically focused on empowering Small and Medium-sized Enterprises (SMEs) in Central Asia with sophisticated Agentic AI capabilities. Agentic AI, with its capacity to assist planning, execute, and adapt to complex tasks, offers unprecedented opportunities for businesses to enhance operational efficiency, spur innovation, and achieve sustainable growth. It provides a robust framework for digital transformation, particularly for businesses seeking to thrive within the burgeoning regional economy.

Under the terms of this strategic collaboration, Solomon AI and VR Solutions LLC will jointly spearhead market development, solution implementation, and comprehensive client support. This ensures seamless integration and maximal benefit from Solomon AI’s innovative platform, tailored to the unique needs of the Central Asian market.

“We are incredibly excited to formalize this strategic partnership with VR Solutions LLC,” said Andy Ann, CEO & Co-founder at Solomon AI Limited. “Their deep regional expertise and shared vision for technological advancement make them the ideal partner to introduce our advanced Agentic AI solutions to Central Asian businesses. This collaboration is a testament to our commitment to fostering innovation and supporting economic growth along the Belt Road corridor.”

Madina Salmanova, Media Spokesperson at VR Solutions LLC added, “Partnering with Solomon AI, a pioneer in Agentic AI, represents a monumental step for VR Solutions. This strategic alliance allows us to bring truly transformative AI capabilities to our clients, empowering SMEs in the South Caucasus, Central Asia and Türkiye, to compete globally and thrive in the digital age. We believe Agentic AI will be a game-changer for many businesses in the region.”

The partnership is built on a shared commitment to achieving ambitious growth targets and fostering long-term value for clients by delivering state-of-the-art AI solutions.

About Solomon AI Limited: Solomon AI Limited is a Hong Kong SAR-based technology company specializing in the development and deployment of advanced artificial intelligence solutions, including Agentic AI, designed to empower businesses worldwide. Additionally, Solomon AI’s innovative solutions are recognized as a valuable resource for the educational sector, providing advanced AI tools for learning and research.

About VR Solutions LLC: VR Solutions LLC, headquartered in Baku, Azerbaijan, is one of the leading providers of innovative technology solutions and services in Azerbaijan, dedicated to driving digital transformation and business excellence in the broader region. Leveraging this partnership, VR Solutions LLC will actively promote the adoption of Agentic AI solutions within the educational institutions across South Caucasus, Central Asia and Türkiye, aiming to equip the next generation with cutting-edge, right and responsible AI capabilities.

President Gustavo Petro visits Expo 2025 Osaka, Kansai

Official Declaration and Cultural Programs at the Colombia Pavilion.

OSAKA, Japan, Sept. 9, 2025 /PRNewswire/ — The Colombia Pavilion at Expo 2025 Osaka, Kansai, was honoured to host a special visit by the President of the Republic of Colombia, Mr. Gustavo Petro, on September 5th and 6th, 2025.

President of Colombia, Gustavo Petro, and Carmen Caballero, President of ProColombia, the promotion agency of the country.
President of Colombia, Gustavo Petro, and Carmen Caballero, President of ProColombia, the promotion agency of the country.

During his visit, President Gustavo Petro engaged with members of the press, delivering an official statement about his time in Japan, and participated in a special naming ceremony to select one of the oak trees in front of the Pavilion in the “Forest of Civilizations.” The ceremony celebrated Colombia’s legacy and its contributions to the global community.

These momentous occasions have provided a unique opportunity for media representatives to witness and document President Petro’s reflections on Colombia’s key role in fostering international collaboration:

 “For Colombia, this occasion marks the beginning of a new, universal chapter; like adding one more page to Gabriel García Márquez’s masterpiece, One Hundred Years of Solitude”- which serves as inspiration of the theme of Colombia Pavilion at Expo 2025 Osaka.

“Márquez’s work is often described as magical realism, a beauty that feels like a fantasy. In Japan, as well as in Colombia, there are countless landscapes of striking splendor. Every day and every moment allow us to experience extraordinary beauty. Welcome to the world of magical realism,” he continued.

The President has also used this opportunity to enhance trade relations and attract new investments from Japan.

On September 6th, the Colombia Pavilion unveiled a cultural exhibition, in partnership with SENA, featuring artistic performances, cultural displays, and interactive spaces where Expo visitors could engage with indigenous Colombian communities.

SENA is a Colombian public institution dedicated to providing free vocational, technical, technological, and complementary training programs to enhance the skills of Colombia’s labor force and boost the nation’s competitiveness.

For Media Inquiries:
colombia@the3floor.jp

公式サイト: https://colombiaexpoosaka.com/
Instagram: @colombiaexpo
X/Twitter: @colombiaexpo
Facebook: ColombiaExpo
TikTok: @colombiaexpo

Henan Launches Online Exhibition in Malaysia to Strengthen Cultural Ties through Digital Technologies

KUALA LUMPUR, Malaysia, Sept. 8, 2025 /PRNewswire/ — On September 5, 2025, the Henan Provincial Department of Culture and Tourism introduced its “Journey of Civilization Light” online exhibition at MATTA FAIR 2025 in Malaysia to expand its cultural and tourism presence across Southeast Asia.


As one of the region’s largest and most influential international travel exhibitions, MATTA FAIR drew a broad cross-section of industry professionals and visitors from around the world. The online exhibition used interactive digital tools to present Henan’s role as a cradle of Chinese heritage, together with its historical artifacts and natural landscapes. Through the immersive “cloud tour,” the platform provides Malaysian audiences with convenient virtual access to Henan’s cultural assets. On-site interactive booths saw strong participation, increasing awareness and interest in the “Hometown Henan” brand throughout Malaysia and neighboring markets.

This promotional campaign introduced “Henan, Where China Began”, an initiative highlighting Henan as the birthplace of Chinese civilization, in the Malaysian market, further encouraged interest in Henan’s cultural tourism offerings among Southeast Asian travelers. The digital platform is emerging as an important mechanism for supporting sustainable inbound visitation and strengthening cultural exchange between China and Malaysia.

 

 

 

From Cinema to Rock Stages: Agoda Spotlights Busan as One of Asia’s Leading ‘Culture-cation’ Destination

– Agoda reports rising interest in Busan from domestic and international travelers alike during the upcoming Busan International Film Festival and the Busan International Rock Festival

SEOUL, South Korea, Sept. 9, 2025 /PRNewswire/ — Busan, South Korea’s most well-known seaside metropolis, is also emerging as one of Asia’s pre-eminent cultural hubs thanks to its diverse art and culture festivals, including the Busan International Film Festival (BIFF) taking place 17-26 September 2025 and the Busan International Rock Festival taking place 26-28 September 2025. According to digital travel platform Agoda, accommodation searches by South Korean travelers for Busan around both events increased by 6% and 42%, respectively, for check-ins starting two days prior to each festival.

Busan has consistently positioned itself as a premier ‘culture-cation’ destination by hosting world-class festivals and events, while actively supporting the creative industries. Marking its 30th anniversary this year, BIFF, the first international film festival in South Korea, continues to serve as a gateway for promoting South Korean and Asian cinema globally by discovering and nurturing diverse films and talented filmmakers.

The Busan International Rock Festival further contributes to the city’s cultural landscape with its ‘Rookies on the BU-ROCK’ competition, a program organized in partnership with Busan City to discover and foster emerging artists. The winning team receives a prize as well as opportunities to perform at the Busan International Rock Festival and participate in overseas festivals.

These flagship festivals are attracting not only South Korean travelers and fans but also rising interest from international visitors captivated by K-culture. Accommodation searches for Busan from international travelers rose by 31% ahead of the festivals, with particularly strong demand from Vietnam, Japan, Philippines, Taiwan, and Thailand. Notably, Vietnam emerged as the top overseas market searching for Busan during the periods leading up to both BIFF and the Busan International Rock Festival.

Jay Lee, Country Director, South Korea at Agoda, said, “Today, Busan is no longer just a seaside tourism city known for its beautiful beaches and trendy, scenic attractions. It is increasingly establishing itself as a cultural and artistic hub by hosting a wide range of events spanning music, film, and even gaming. With Agoda’s diverse selection of accommodation and flight options, you can plan your own ‘culture-cation’ and experience Busan’s vibrant festivals firsthand.”

For travelers seeking to immerse themselves in cultural destinations such as Busan, Agoda offers over 6 million holiday properties, more than 130,000 flight routes, and over 300,000 activities, all of which can be combined in a single booking. Visit the website at www.Agoda.com or download the mobile app for the best deals.

 

Bybit and Byreal Celebrate bbSOL’s First Anniversary with Puzzle Hunt, Liquidity Rewards, and Enhanced DeFi Integration

DUBAI, UAE, Sept. 8, 2025 /PRNewswire/ — Bybit, the world’s second-largest cryptocurrency exchange by trading volume, is excited to celebrate the first anniversary of bbSOL, marking a significant milestone for the world’s first exchange-backed liquid staking token (LST) on the Solana blockchain and its remarkable growth within the ecosystem. Rewarding the bbSOL community, an exclusive multi-tiered rewards extravaganza across Bybit and Byreal starts today.

The month-long campaign, starting now until October 5, 2025, features over 200,000 USDT in prizes and celebrates bbSOL’s achievement of reaching $400 million in total value locked (TVL) with 2 million SOL staked. With over 80,000 holders—and counting, bbSOL has become the gateway to the Bybit and Solana ecosystems with over 10 DeFi and CeFi integrations, securing its position among the top 10 projects on Solana.

From the Bybit Puzzle Hunt to a Byreal incentive pool, participants can engage with bbSOL’s unique features while competing for substantial prizes.

Highlights

  • Bybit Puzzle HuntUsers can grab a share of the 200,000 USDT prize pool by completing simple tasks to collect puzzle pieces
  • bbSOL, memeified – From now until September 12, 2025, social media users can tag @Bybit_Web3 and @byreal_io with the magic hashtag #bbSOL1Year to submit their own meme; the top 10 contestants will earn airdrop rewards valued at $50
  • Byreal exclusive: bbSOL Incentive Poolat least 2 bbSOL are distributed daily across liquidity providers, as a limited-time reward

Launched in September 2024, bbSOL represents a breakthrough in liquid staking on Solana, allowing SOL holders to earn staking rewards while maintaining full trading flexibility. The token consistently trades at a premium to SOL, underlining its enhanced utility and value proposition within the Solana ecosystem.

Designed for versatility, bbSOL’s innovative approach eliminates the traditional trade-off between earning staking rewards and maintaining liquidity, offering holders the best of both worlds. Its exceptional growth trajectory, validating market demand for sophisticated exchange-backed liquid staking solutions.

In addition to access to Solana’s expanding DeFi landscape, bbSOL holders benefit from seamless integration across Bybit’s Unified Trading Account (UTA), enabling spot, futures, options, lending, and earn activities without requiring token sales. Byreal users can also swap SOL for bbSOL within seconds.

Terms and conditions apply. To learn more, users main visit:  Celebrating the 1st Birthday of bbSOL – Discover All Perks

#Bybit / #TheCryptoArk / #IMakeIt 

About Bybit

Bybit is the world’s second-largest cryptocurrency exchange by trading volume, serving a global community of over 70 million users. Founded in 2018, Bybit is redefining openness in the decentralized world by creating a simpler, open and equal ecosystem for everyone. With a strong focus on Web3, Bybit partners strategically with leading blockchain protocols to provide robust infrastructure and drive on-chain innovation. Renowned for its secure custody, diverse marketplaces, intuitive user experience, and advanced blockchain tools, Bybit bridges the gap between TradFi and DeFi, empowering builders, creators, and enthusiasts to unlock the full potential of Web3. Discover the future of decentralized finance at Bybit.com.

For more details about Bybit, please visit Bybit Press
For media inquiries, please contact: media@bybit.com
For updates, please follow: Bybit’s Communities and Social Media

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