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Multiplier Launches ‘Beyond Borders’ Series to Explore the Realities of Global Employment

The new video series features conversations with global experts and future-of-work influencers on the challenges and opportunities of hiring, scaling, and managing teams across borders.

NEW YORK, Aug. 5, 2025 /PRNewswire/ — With about 74% of employers worldwide struggling to find skilled talent, spanning industries from healthcare to engineering, global hiring has become a necessity. In IT alone, over 90% of organizations are expected to face skills gaps by 2026. To help companies navigate this, Multiplier, the leading global employment platform, has launched Beyond Borders: New York, a new in-person video series featuring candid conversations between Multiplier leaders and influential voices in HR, compliance, payroll, and the future of work.

As companies scale internationally, HR and business leaders must adapt, from compliance to people strategy. Beyond Borders goes beyond today’s challenges to explore what’s next. Across eight episodes, the series explores every angle of global employment through conversations with the people shaping it, from founders and function heads to HR leaders and analysts. Together, they examine pressing issues including the global talent shortage, reimagining HR in the age of AI, and pay equity for women in distributed teams.

Our goal was to spark grounded, unscripted dialogue between people who approach the same challenges from different angles and rarely get the chance to meet on the same stage,” said Sagar Khatri, CEO and co-founder of Multiplier. “We paired Multiplier executives with voices who approach global employment from the outside in — people who observe, analyze, and shape the trends transforming work.”

Each episode sits at the intersection of insight and experience, pairing tech leaders with HR strategists, product operators with analysts, and company insiders with external observers.

Featured conversations include:

  • Hebba Youssef (Chief People Officer, Workweek) and Sagar Khatri (CEO, Multiplier) on global HR burnout
  • Aman Kidwai (Editor, Newsweek), Rani Molla (Senior Tech Correspondent, Sherwood News), and Amritpal Singh (Co-founder & President of Field Operations, Multiplier) on global hiring as a response to the talent crisis
  • Erin Grau (COO, Charter) and Jen Briede (VP of Client Solutions, Multiplier) on women in the global workplace
  • Jeanne Meister (Future Workplace) and Vamsi Krishna (Co-founder & MD Global HR Compliance & Advisory, Multiplier) on the intersection of AI and HR
  • Pete Tiliakos (Principal Analyst, Strategic Advisor) and Michael Nierstedt (Product Director, Multiplier) on payroll for a borderless workforce
  • Kathryn Minshew (Founder, The Muse) and Sagar Khatri on adopting a global mindset
  • Sarah Reynolds (Analyst, Lighthouse) and Monish Munshi (CMO, Multiplier) on building global brands
  • Vinnie DiAngelo (VP of People Operations & Organizational Effectiveness, TriNet) and Matthew Carr (CRO, Multiplier) on leading high-performing global-first teams

The series is aimed at CHROs, people leaders, founders, and senior decision-makers tasked with scaling internationally and adapting people strategy to a global reality. While Beyond Borders debuts in New York, Multiplier plans to expand the series to other key markets, spotlighting local and global voices tackling the future of work from every angle.

The Beyond Borders New York series is now rolling out on Multiplier’s website, with one episode releasing each week over the next eight weeks. The first episode, on HR burnout, is now live.

END

About Multiplier

Multiplier is a global employment platform for HR leaders and professionals who need an easy, fast, and cost-effective way to onboard, hire, manage and pay the best global talent across 150+ countries. Through its best-in-class EOR, COR, Global Payroll, and compliance technology, plus person-to-person support and hyper-local employee benefits, Multiplier empowers its customers to hire the best global talent and build a world of limitless opportunity.

 

Liaoning Rural Tourism: A Year-Round Vista among Mountains and Seas

SHENYANG, China, Aug. 5, 2025 /PRNewswire/ — A news report from CRI:

 

“Peach blossoms blush like dawn clouds, pear flowers gleam as winter’s snow, maple forests blaze in autumn glory, and snowfields stretch beyond the horizon.” Liaoning captivates visitors with an ever-unfolding rural panorama that shifts with the seasons, establishing itself a destination for all-year travel. The province’s cultural and tourism sector maintains its remarkable momentum. From January to June, visitor arrivals surged by 17.81%, with inbound tourists jumping 44.72% year-on-year, nearly half of whom extended their stays to four days or longer.

A Riot of Blooms and Wings in Spring

In late March, Hekou Village in Kuandian County, Dandong dazzled as miles of peach blossoms along the Yalu River burst into pink glory. The “Pear Blossom Avenue” in Beizhen, Jinzhou saw daily foot traffic peak at 50,000. At the Wolong Lake in Kangping and the tidal flats in Yingkou—key stopovers on the East Asian-Australasian Flyway—over 120,000 rare birds, including red-crowned cranes and swans, are spotted in spring.

An Adventure through Waves and Tides in Summer

This July in Changhai County, Dalian, fisherman Wang Zhongmin’s eight seaside rooms were fully reserved even before May Day holiday, and the demand never waned. The Daludao Island in Dandong and the Xingcheng Beach in Huludao rolled out new offerings like sailing and beach glamping.

A Feast of Colors and Harvest in Autumn

Launching in September, a new “Scarlet Leaves & Paddy Crabs” itinerary will link Benxi’s Guanmen Mountain, Panjin’s Red Beach, and its Rice Park. By day, tourists photograph crimson canopies; by night, they steam freshwater crabs.

A Delight of Snow and Ice in Winter

Gongchangling Ski Resort in Liaoyang will debut nighttime slope lighting this winter, with its hot-spring hotels projected at 80% occupancy. Meanwhile, Northeast-style winter markets in Shenyang and Fushun will buzz alongside lunar new year festivities, featuring Benxi’s Shehuo fire dances and Jinzhou’s shadow puppetry.

An official from Liaoning’s Department of Culture and Tourism announced plans to strategically leverage its “coastal landscapes, borderland charm, Liao cultural heritage, and red tourism” assets, curating more national “Four Seasons in the Countryside” premium routes. By 2025, the province aims to hit 100 million rural tourist arrivals annually.

 

Ascletis Completes Enrollment in U.S. Phase IIa Study for Its Small Molecule Oral GLP-1R Agonist, ASC30, in Participants with Obesity or Overweight

–          13-week U.S. Phase IIa study is evaluating the efficacy, safety and tolerability of two oral formulations of ASC30, a once-daily tablet, in 125 participants with obesity or overweight.

–         All 125 participants enrolled in just over one month; topline data expected in the fourth quarter of 2025.

HONG KONG, Aug. 5, 2025 /PRNewswire/ — Ascletis Pharma Inc. (HKEX: 1672, “Ascletis”) announces today completion of enrollment in its U.S. 13-week Phase IIa study evaluating ASC30, a small molecule oral GLP-1 receptor (GLP-1R) agonist for the treatment of obesity (NCT07002905). All 125 participants are obese or overweight with at least one weight-related comorbidity.

“We are excited to announce this important milestone, which brings us another step closer to delivering ASC30 as a potential unique and differentiated treatment for obesity,” said Jinzi Jason Wu, Ph.D., Founder, Chairman and CEO of Ascletis, “The rapid pace of enrollment of 125 participants in just over one month underscores the unmet medical need for additional treatment options for obesity. We are looking forward to topline data from this Phase IIa study in the fourth quarter 2025. As a small molecule, ASC30 has the potential to offer both once-daily oral and once-monthly subcutaneous injection dosing options for obesity treatment, if approved.”

The Phase IIa study is a 13-week, randomized, double-blind, placebo-controlled and multi-center study to evaluate the efficacy, safety, and tolerability in participants with obesity (body mass index (BMI) ≥ 30 kg/m2) or overweight (BMI ≥ 27 kg/m2 but < 30 kg/m2) with at least one weight-related comorbidity. Two oral formulations of one-daily ASC30 are being evaluated: formulation 1 (ASC30 tablets) and formulation 2 (ASC30 tablets A1). The primary endpoint of the study is the mean percentage body weight change from baseline at Week 13. The 13-week study protocol has a low starting dose of 1 mg of both formulation 1 and formulation 2, with weekly titrations to the desired maintenance doses of 20 mg and 40 mg of formulation 1 or 20 mg, 40 mg and 60 mg of formulation 2.

Both formulations have been evaluated in the oral ASC30 Phase Ia single ascending dose (SAD) study (NCT06680440). Formulation 2 demonstrated a flatter pharmacokinetic profile compared to formulation 1.

ASC30 was discovered and developed in-house at Ascletis as a first and only investigational small molecule GLP-1R biased agonist designed to be dosed once daily orally and once monthly subcutaneously for the treatment of obesity.

About ASC30

ASC30 is an investigational GLP-1R biased small molecule agonist and has unique and differentiated properties that enable the same small molecule for both oral tablet and subcutaneous injection administrations. ASC30 is a new chemical entity (NCE), with U.S. and global compound patent protection until 2044 without patent extensions. 

About Ascletis Pharma Inc.

Ascletis Pharma Inc. is a fully integrated biotechnology company focused on the development and commercialization of potential best-in-class and first-in-class therapeutics to treat metabolic diseases. Utilizing its proprietary Artificial Intelligence-Assisted Structure-Based Drug Discovery (AISBDD) Platform and Ultra-Long-Acting Platform (ULAP), Ascletis has developed multiple drug candidates in-house, including its lead program, ASC30, a small molecule GLP-1R agonist in development as a once-daily oral tablet and once-monthly subcutaneous injection for weight management. Ascletis is listed on the Hong Kong Stock Exchange (1672.HK).

To learn more about Ascletis, please visit www.ascletis.com.

Contact:

Peter Vozzo
ICR Healthcare
443-231-0505 (U.S.)
Peter.vozzo@icrhealthcare.com

Ascletis Pharma Inc. PR and IR teams
+86-181-0650-9129 (China)
pr@ascletis.com
ir@ascletis.com

 

Precision-Matched Meat Sourcing: The Global Advantage at FHC2025

SHANGHAI, Aug. 5, 2025 /PRNewswire/ — FHC Shanghai Global Food Trade Show, Asia’s flagship international food trade fair, returns to the Shanghai New International Expo Centre (SNIEC) from November 12-14, 2025.

China’s Visa Policy Opens Doors for Global Meat Commerce

Leveraging China’s expansive visa-free access for 54 nations, FHC2025 presents an unrivaled opportunity for the international meat industry. Suppliers and buyers gain frictionless entry for pivotal 15-day business engagements. Exhibitors enjoy expedited entry with invitations and 24-hour visa-on-arrival at key ports like Shanghai.

Discover the Future of Meat at Asia’s Premier Food Epicenter

Occupying 200,000 sqm, FHC2025 spotlights the meat sector, building on 2024’s resounding success (171,828 trade visitors, 3,000+ global exhibitors). Dedicated showcases from leading meat nations will be unveiled. Expect robust participation from international pavilions representing key players like Brazil, the USA, the EU, and Australia. Witness the convergence of global trends: premium and specialty cuts, sustainable sourcing and traceability solutions, advanced processing technologies, and the booming ready-to-eat/cook segments, all within Shanghai.

Precision-Matched Connections with High-Value Meat Buyers

The globally acclaimed FHC Hosted Buyer Program offers meat suppliers priority access to high-value procurement channels. Participants gain:

Guaranteed High-Impact Meetings: Secure 50+ pre-vetted appointments with premium hotel procurement directors, chain restaurant central kitchen heads, and specialized meat importers.

Direct Access to Decision Makers: Engage F&B association leaders and hospitality group executives face-to-face, slashing negotiation cycles by 60%.

Actionable Market Intelligence: Gain critical insights into China’s $150 billion meat market dynamics and evolving import regulations.

VIP Advantage: Enjoy all VIP benefits including access to the VIP Lounge, welcome package and accommodation during the exhibition period (Only for VIP delegations).

Position Your Brand in the Global Meat Arena This November at SNIEC, Shanghai!

Booth Inquiry:
Alex.Ni@imsinoexpo.com
Media Cooperation & Hosted Buyer Program:
Lizzy.Chen@imsinoexpo.com

SOPHiA GENETICS expands collaboration with AstraZeneca using AI to improve breast cancer patient outcomes

BOSTON and ROLLE, Switzerland, Aug. 5, 2025 /PRNewswire/ — SOPHiA GENETICS (Nasdaq: SOPH), a cloud-native healthcare technology company and a global leader in data-driven medicine, today announced an expansion of its partnership with AstraZeneca (LSE/STO/Nasdaq: AZN). This new, multi-year collaboration will leverage SOPHiA GENETICS’s multimodal AI Factories to generate evidence on the efficacy, value, and real-world impact of therapies for certain types of breast cancer. It will also support the potential development of a bespoke AI-powered predictive model aimed at optimizing outcomes for individuals undergoing treatment for breast cancer.

Derived from cutting-edge computing protocols and trained on one of the most diverse multimodal datasets in healthcare, SOPHiA GENETICS’s AI Factories offer powerful predictive insights for assessing patient prognosis and treatment response. AstraZeneca will utilize SOPHiA GENETICS’s AI Factories to analyze multimodal healthcare data — including genomics, imaging, and clinical data — and generate AI-powered insights to help optimize breast cancer outcomes. The companies will also collaborate on real-world evidence generation in Europe and North America to uncover key drivers of treatment efficacy, address critical knowledge gaps, and enhance clinical decision-making through deeper insights.

“We are proud to deepen our partnership with AstraZeneca through this significant new initiative, which highlights the growing demand for secure, compliant, and scalable real-world AI applications,” said Ross Muken, President of SOPHiA GENETICS. “Our platform is purpose-built to manage complex healthcare data environments, and this collaboration reinforces our shared commitment to driving better patient outcomes through trusted, federated analytics powered by data and AI.”

“At AstraZeneca, a core component of our AI strategy has been rooted in the deployment of frontier AI solutions across oncology clinical development,” said Jorge Reis-Filho, Chief AI and Data Scientist, AstraZeneca. “Fine tuning and augmenting our models with multimodal data – including our own data and the data that will be generated as part of this collaboration – is helping us to generate a more holistic understanding of disease biology and biomarkers to tailor the most effective treatment to patients living with cancer.”

This collaboration reinforces SOPHiA GENETICS’ position as a trusted technology partner and underlines its commitment to advancing global health through federated data analytics and artificial intelligence.

For more information on SOPHiA GENETICS, visit SOPHiAGENETICS.COM, or connect on LinkedIn

About SOPHiA GENETICS  

SOPHiA GENETICS (Nasdaq: SOPH) is a cloud-native healthcare technology company on a mission to expand access to data-driven medicine by using AI to deliver world-class care to patients with cancer and rare disorders across the globe. It is the creator of the SOPHiA DDM™ Platform, which analyzes complex genomic and multimodal data and generates real-time, actionable insights for a broad global network of hospital, laboratory, and biopharma institutions. For more information, visit SOPHiAGENETICS.COM and connect with us on LinkedIn

SOPHiA GENETICS products are for Research Use Only and not for use in diagnostic procedures unless specified otherwise. The information in this press release is about products that may or may not be available in different countries and, if applicable, may or may not have received approval or market clearance by a governmental regulatory body for different indications for use. Please contact support@sophiagenetics.com to obtain the appropriate product information for your country of residence. 

SOPHiA GENETICS Forward-Looking Statements:  

This press release contains statements that constitute forward-looking statements. All statements other than statements of historical facts contained in this press release, including statements regarding our future results of operations and financial position, business strategy, products, and technology, as well as plans and objectives of management for future operations, are forward-looking statements. Forward-looking statements are based on our management’s beliefs and assumptions and on information currently available to our management. Such statements are subject to risks and uncertainties, and actual results may differ materially from those expressed or implied in the forward-looking statements due to various factors, including those described in our filings with the U.S. Securities and Exchange Commission. No assurance can be given that such future results will be achieved. Such forward-looking statements contained in this press release speak only as of the date hereof. We expressly disclaim any obligation or undertaking to update these forward-looking statements contained in this press release to reflect any change in our expectations or any change in events, conditions, or circumstances on which such statements are based, unless required to do so by applicable law. No representations or warranties (expressed or implied) are made about the accuracy of any such forward-looking statements. 

 

From Utility to Smart Tech: Ausko’s Role in Singapore’s Evolving Waste Landscape


SINGAPORE – Media OutReach Newswire – 5 August 2025 – As Singapore continues to push towards greener, smarter infrastructure, Ausko has announced a shift in focus to address these evolving waste disposal needs. The company aims to focus on product variety, hygiene requirements, and design customisation for waste solutions in different environments.

Ausko recycling bin singapore

A Shift Toward Customised and Scalable Solutions

According to Mr. Andrew Koh, founder of Ausko, the company’s next phase will centre on:

  • Advising on product selection based on operational and hygiene requirements.
  • Expanding its range of bin types and sizes to meet varying industry needs.
  • Offering customised bin designs tailored to specific environments and use cases

One example of this is the Big Buddy Bin—a monkey-proof bin developed and launched in collaboration with the National Environment Agency (NEA). Projects like this reflect Ausko’s broader approach: responding to real-world conditions with practical, context-specific bin design.

“We aim to keep pace with industry shifts and provide solutions that help clients meet both regulatory requirements and day-to-day operational needs,” said Mr. Koh.

A Front-Row Seat to a Changing City

In the early 2000s, the demand for durable, wheeled bins grew in step with Singapore’s construction boom and population growth. Ausko’s early clients included schools, town councils, waste collectors, cleaning companies, and healthcare facilities—sectors that needed small- to large-capacity bins along with basic hygiene infrastructure.

Two decades later, the demand faced today is markedly different. With a shift toward space optimisation, stricter public hygiene standards, and the country’s Green Plan 2030, the types of bins needed—and the expectations around them—have changed.

Meeting New Demands with New Tools

To meet these evolving needs, Ausko moved beyond bin distribution and into manufacturing, setting up production facilities across countries in Asia and forming partnerships across Europe. Today, the company supplies a range of options—from recycling bins and dustbins with lids to other hygiene-focused designs tailored for different environments. These newer models incorporate features like fill-level monitoring and cloud-based tracking, which allow users to better plan waste collection routines.

As businesses and municipalities seek to streamline their waste solutions while aligning with sustainability goals, these tools have become increasingly relevant. More broadly, such developments reflect Ausko’s ongoing efforts to adapt to Singapore’s changing urban and environmental needs.

Moving forward, the company aims to continue supporting industries with products and services tailored to evolving operational and regulatory demands.

Hashtag: #Ausko

The issuer is solely responsible for the content of this announcement.

About Ausko

Ausko Pte Ltd is a Singapore-based waste solutions provider offering indoor and outdoor bin systems for commercial, industrial, and municipal use. Since 2000, the company has expanded its footprint to include manufacturing in Shanghai and strategic partnerships in Europe. Its product range includes mobile garbage bins, stainless steel units, , , and smart waste systems.

The Answer in a tree: Practices of Environmental Governance and Industrial Development in Lankao, Henan


LANKAO, CHINA – Media OutReach Newswire – 5 August 2025 – From July 23 to 27, the Shanghai Cooperation Organization Media and Think Tank Summit took place in Zhengzhou, Henan Province.

image-1.jpeg

Themed Upholding the “Shanghai Spirit” to Build a More Beautiful Home, the summit brought together leading media outlets, prominent think tanks, senior government officials and diplomatic envoys from SCO member states, observer states and dialogue partners, renowned scholars and experts in relevant fields, as well as representatives of the SCO Secretariat and other international and regional organizations.

On July 26, guests traveled to Lankao County, Kaifeng City, for a field visit. They proceeded to Jiaotong Square to hear stories about the Jiaotong Tree,headed to Jiao Yulu Memorial Park for the exhibition showcasing Comrade Jiao Yulu’s life and deeds,and departed for Huanghewan (Yellow River Bay) in Dongbatou Town to learn about ecological protection and high-quality development of the Yellow River.At last, guests departed for Guyang Music Town to visit the national musical instrument industry.They were eager to learn how this once impoverished region, long tormented by sandstorms, salinization, and waterlogging, had achieved comprehensive revitalization through environmental governance and industrial development.

Cultural Exchange Center in Lankao County, Henan Province, taken on May 14th
Cultural Exchange Center in Lankao County, Henan Province, taken on May 14th

Decades of relentless effort have forged Lankao’s remarkable transformation, a change vividly reflected in each upright paulownia tree.

This is the pulse of the earth.Stretching beneath the vast sky of China, the mighty Yellow River, revered as the Mother River, surges like a dragon, nourishing the root of Chinese civilization.

In Lankao, however, these same torrential waters of the Yellow River, with their relentless floods and windblown sands, also left three natural disasters, sandstorms, saline-alkaline soil, and waterlogging.

When the spring breeze blows across the old course of the Yellow River again, the landscape of Lankao is transformed. An ocean of paulownia trees spreads out into a stretch of vibrant green. With broad-leaved canopies, these tall and straight trees are like immortal monuments standing on the earth, wordlessly telling the name of a pioneer – Jiao Yulu.

One generation plants the trees, under whose shade another generation rests. In 1962, Jiao Yulu, then secretary of the Lankao County Party Committee, led the masses in a battle against three natural disasters. Their ingenious methods—covering sand dunes with excavated silt and planting trees to stabilize moving sands—have found a new life today. The ecological corridor, with a length of more than 1,500 kilometers, and the ecological forest land, covering an area of 200,000 mu, have become the unique “lucid waters and lush mountains” in the plain sandy area.Once endangering the people in Lankao, the three natural disasters—sandstorms, saline-alkaline soil and waterlogging—have now been transformed into ecotourism resources.Tourists can view old photos at the Yellow River Control Memorial Hall, go birdwatching by restored wetlands, and enjoy the rustle of leaves in the paulownia forest.

The paulownia forest is not only a green barrier guarding the homeland, but also breeds vigorous vitality.In Xuchang Village,Guyang Town, people there awaken to the melodious sound of the guzheng and guqin.Once planted to shield against wind and fix the sands, the paulownia trees have now become excellent materials for making Chinese traditional instruments.

Xuchang Village produces over 100,000 units of guzheng and guqin annually, generating 150 million yuan (CNY) in output value. With the help of e-commerce, the products are not only sold well across the country, but also exported to more than 10 countries and regions, including Japan and the United States. From a poverty-stricken village in the past to a prosperous village nowadays, the paulownia tree has witnessed the remarkable transformation of Xuchang Village.

Meanwhile, in the home-furnishing industrial park, leading enterprises such as Sofia and TATA Wood Door have taken root. These “singing woods” have been transformed from “timber worth dozens of yuan” into a modern home-furnishing industry with a production and operation income of more than 50 billion yuan(CNY). Paulownia has become the economic pillar of Lankao, and the furniture produced is shipped from Lankao to many cities across the country.

The gifts of this land extend far beyond this. The once barren saline-alkali soil are now planted with melt-in-your-mouth and sweet salt-tolerant sweet potatoes, juicy honey melons, and plump peanuts. These characteristic agricultural products have not only become the “New Three Treasures” of Lankao, but also a powerful new engine for boosting farmers’ incomes

The economic development has changed the local people’s way of life, and there are many such changes. In terms of education, finance, culture, science and technology, ecology and transportation, the brand-new Lankao is increasingly capturing the world’s attention.

In the sunlight, the vast fields of photovoltaic panels shimmer like a blue ocean.

In the fields, the modern wind turbines, stand tall and upright, their blades turning steadily in the breeze, generating clean energy that meets the local electricity demand and is transmitted to other regions.

The construction of high-standard farmland has been comprehensively promoted.The former saline-alkali land has now become ten thousand mu of fertile farmland.

Through the exploration of “5G + smart agriculture”, Lankao has realized the transformation from “relying on the weather for food” to tech-driven harvests. The grain yields climb steadily. The Harvest Festival brims with stories of the smart farming. On the land of Lankao, the beautiful picture of fertile farmland is slowly unfolding with “villages in the fields, fields among the villages, and villages and fields as one”.

From the paulownia tree planted by Jiao Yulu to the comprehensive revitalization of Lankao today, this is a history of struggle, and also a legend of moving from desolation and poverty to fertility and prosperity .

The vitality of a tree lies in taking root downward and growing upward; the vitality of a city lies in transforming the sand of suffering into the light of hope. This is the answer that Lankao has given to the world.

Ahmed Hassan Ahmed Mohamed Moustafa, Owner and Director of Asia Center for Studies and Translation from Egypt, expressed during his visit that he was deeply impressed by China’s achievements in poverty alleviation. He stated that ​Lankao’s remarkable development through initiatives like afforestation​ was precisely why he chose to visit, adding that such experiences ​hold invaluable lessons for his own country.
Hashtag: #Lankao #Henan

The issuer is solely responsible for the content of this announcement.

Binggrae to Open Pop-Up Store in Xinyi District, Taipei, Taiwan

SEOUL, South Korea, Aug. 5, 2025 /PRNewswire/ — Binggrae will open a pop-up store in the Xinyi District of Taipei, Taiwan, from August 9 to 10.

Binggrae to Open Pop-Up Store in Xinyi District, Taipei, Taiwan
Binggrae to Open Pop-Up Store in Xinyi District, Taipei, Taiwan

Operating from 2 PM to 8 PM on both days at the Breeze SongGao department store (Breeze Center, Xinyi District), the pop-up store is Binggrae’s way of expressing gratitude to Taiwanese consumers for their continued support. A variety of fun events and experiences are planned for visitors.

At the pop-up, guests will be able to sample some of Binggrae’s most popular products, including Melona, Banana Flavored Milk, and Powercap. A series of interactive experiences will also help local consumers connect more deeply with the Binggrae brand.

Adding to the excitement, popular cheerleader Byun Ha-yul will appear during the event. Known for her long-time love of  Binggrae’s Banana Flavored Milk, she will personally serve a special banana milk slushie to guests. A commemorative photo opportunity with Ha-yul Byun will also be held.

A Binggrae representative stated, “We are incredibly grateful for the ongoing interest and support from Taiwanese consumers, which has helped Binggrae thrive in the market. We hope many people will visit the pop-up store and enjoy a fun, memorable experience.”