Unleash Creativity and Encourage Self-Expression for the Local Art Community

HONG KONG SAR – Media OutReach – 27 May 2022 – CASETiFY, as a global lifestyle brand, has been on a mission to unleash creativity and encourage self-expression since the brand was established eleven years ago. CASETiFY remains true to its mission and strives to help the local art community amidst the uncertainties of the pandemic through art. Working closely with local artist “Little Thunder”, CASETiFY purchased her entire art collection from the collaboration and pledged to donate HKD 200,000 to the local charity HKwalls as a way to advocate for local artists. Furthermore, CASETiFY has recently launched a tech accessories collection with Mak2 (Mak Ying Tung), a local artist who has her artworks displayed at The Art Basel 2022, to further the initiative to support local artists and increase their art exposure across local and international audiences.

About CASETiFY

CASETiFY is the global lifestyle brand and home to the first and largest platform for customized tech accessories. Created with the highest-quality materials and most cutting-edge designs, CASETiFY’s products empower self-expression by turning your personal electronics into highly designed, stylishly slim, drop-proof accessories. Known for tapping top artists and creatives for its Co-Lab program, CASETiFY gives brands and individuals the opportunity to share their unique visions with the world. For more information on CASETiFY, its stores, partners and products, please visit www.CASETiFY.com.

For high resolution photos, please click here.

#CASETiFY

MONACO – Media OutReach – 27 May 2022 – Oracle Red Bull Racing is set to take its fans even closer to the action with the launch of its second series of digital collectibles with a one-of-a-kind auction at the Monaco Grand Prix.

This next generation of Oracle Red Bull Racing NFTs will be minted on the Tezos blockchain and available on Bybit’s NFT Marketplace, bringing together two of the Team’s key Partners to collaborate for the first time. The second season of Oracle Red Bull Racing’s NFTs will connect fans to the Team, and its memorable moments through a series of limited edition pieces of digital memorabilia, each marking an exclusive aspect of Oracle Red Bull Racing’s past, present and future.

To mark the launch of the 2022 NFT collection, the series will open with the release of a truly unique collectible to be auctioned over the week of the Monaco Grand Prix. A special one-off Monaco-edition Playseat simulator rig will be on display, and seeing some racing action with drivers and Red Bull Athletes during the race weekend. Whilst at the same time an NFT auction will be underway, with the highest bidder receiving both a digital version of the one-off seat for their memorabilia collection and rights to claim the actual one-off Playseat from the Monaco Energy Station.

Each limited-edition piece from the Team’s ever-expanding NFT collection will be minted on the energy-efficient Tezos Blockchain. A pioneering, constantly evolving open-source blockchain for assets and applications, Tezos leverages the power of blockchain in a secure, scalable, upgradeable and sustainable way.

In an exciting new development, the assets will for the first time be listed by Principal Team Partner Bybit on its industry-leading NFT marketplace. It will also be the NFT marketplace in which the latest Oracle Red Bull Racing digital collectibles will be showcased. Bybit was established in March 2018 and is currently the fastest-growing cryptocurrency exchange offering crypto traders an ultra-fast matching engine, innovative online spot and derivatives trading services, earnings and savings products, as well as a popular NFT marketplace. With significant market depth and best-in-class liquidity, Bybit enables traders to enjoy maximum profitability while delivering reliable solutions to their trading challenges with multilingual customer support.

Oracle Red Bull Racing Team Principal and CEO Christian Horner said: “The second season of our highly-prized digital collectibles continues our mission to put at the heart of Oracle Red Bull Racing — on track, in the garage and at the factory. Each limited-edition piece showcases a moment in time for the Team in stunning detail and they are designed to immerse fans in our world, in our quest for victory and in great moments from the Team’s history. It’s therefore fitting that we are launching the latest collection here in Monaco. Thanks to our cutting-edge partnerships with Bybit and Tezos, pioneers in the exciting digital asset space, we can bring limited edition pieces of future F1 heritage to our fans around the world in an immersive, accessible and affordable way.”

Bybit Co-Founder and CEO Ben Zhou said: “Bybit’s partnership with Oracle Red Bull Racing marks another milestone towards Bybit’s vision to bringing the metaverse to global communities, reinventing and enriching the fan experience. We look forward to using Bybit’s innovative technologies to bring Oracle Red Bull Racing fans from all across the world closer to the Team with this initiative.”

The Oracle Red Bull Racing 1 of 1 Playseat Auction, in association with Bybit and Tezos, will start at 6AM BST time on May 26, 2022 and will end at 11:59PM BST time on May 31, 2022. Bidding will be hosted on the Bybit NFT Marketplace (https://go.bybit.com/e/eoEuhjZalqb) and bidders must bid at least 5% more than the current highest bid. The revenue from the Playseat will be given to Wings For Life, a not-for-profit spinal cord research foundation that aims to find a cure for spinal cord injury. Details of future collectibles will be announced shortly before each drop.

About Bybit

Bybit is a cryptocurrency exchange established in March 2018 that offers a professional platform where crypto traders can find an ultra-fast matching engine, excellent customer service and multilingual community support. The company provides innovative online spot and derivatives trading services, mining and staking products, an NFT marketplace as well as API support, to retail and institutional clients around the world, and strives to be the most reliable exchange for the emerging digital asset class. Bybit is a proud partner of Formula One racing team, Oracle Red Bull Racing, esports teams NAVI, Astralis, Alliance, Virtus.pro, Made in Brazil (MIBR) and Oracle Red Bull Racing Esports, and association football (soccer) teams Borussia Dortmund and Avispa Fukuoka.

For more information please visit: https://www.bybit.com/

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#Bybit

Chow Sang Sang named Silver Winner of “Best Use of Smart Data Analytics” at The Loyalty & Engagement Awards 2021
Matching CSS’s large jewelry offerings with the right customers & providing a seamless shopping experience

TAIPEI, TAIWAN – Media OutReach – 27 May 2022 – Appier is proud to share the Chow Sang Sang Xmas campaign results in collaboration with Mindshare Hong Kong. This case was named the Silver Winner in the Best Use of Smart Data Analytics category at The Loyalty & Engagement Awards 2021 presented by Asia’s leading advertising, marketing and news media “Marketing Interactive“. The awards seek to recognize the most creative, innovative and deserving consumer-centric programs and schemes across North Asia. Based on the joint efforts of Appier and Mindshare, Chow Sang Sang Jewelry won this award recognition for the first time, and successfully boosted its online sales through a “virtual AI salesperson”, providing customers with a seamless shopping experience.

In this campaign, Chow Sang Sang successfully reduced the cost per action (CPA) by 52% and increased the conversion rate of its website by 49% by adopting Appier’s CrossX and AiDeal solutions. While Christmas is a competitive season for the e-commerce industry, the number of transactions of Chow Sang Sang’s website had still increased 1.8x even amidst rising ad costs, and the jewelry brand was able to provide a seamless online shopping experience with the power of AI for its customers to find suitable items for themselves or their loved ones.

With the rise of online e-commerce platforms and the outbreak of the pandemic, customer behavior for purchasing jewelry has significantly changed. In response to potential business opportunities and trends of young generation consumers shopping online, Chow Sang Sang launched its online e-commerce platform in 2014, with the goal of reaching more potential customers, increasing brand awareness, and lowering the barrier for the young generation to enter jewelry stores. Through a collaboration with Appier and Mindshare, Chow Sang Sang was able to combine dynamic ads and hesitant customer prediction to deliver the right incentive at the best time to each hesitant shopper and increase the conversion rate of the website.

According to Appier’s observation, customers’ hesitation behavior patterns are constantly changing, which is why we need to use AI to make real-time determination according to their current behavior in order to be more accurate. Based on the top performers of Chow Sang Sang for a period of two consecutive months, the best conversion rates in the former month were users who “abandoned shopping cart,” “viewed less than 2 category pages,” or “visited the website from 11 pm to 5 am on weekdays.” However, the top performers in the latter month were users who “did NOT abandon shopping carts”, “organic traffic,” or “new visitors.”

“E-commerce is a self-help platform with no staff or human intelligence to observe customers’ emotions and interest. AI acts like a virtual salesman to speed up the checkout process by finding the right audience and engaging them at the right moment. AI is comprehensive enough to cover all our product categories (over 2,000+) while in-depth enough to study every user’s preferences to recommend products that truly cater to their potential needs,” said Fai Leung, Associate Director of Chow Sang Sang.

Below please find a more detailed description of Chow Sang Sang’s digital marketing challenges and how Appier’s AI solutions helped Chow Sang Sang solve its business pain points.

Two Challenges in Digital Marketing

• Matching its large jewelry offerings with the right customers: With an ever-growing customer base and an even more impressive jewelry offering (2,000+ jewelry styles), Chow Sang Sang faced the challenge of recommending the right product to each online shopper. Traditional rule-based conditional settings proved ineffective in pushing products, not only because it is limited in the number of scenarios it can create, but also because it is more time-consuming and labor-intensive. This problem lets certain business opportunities fall through the cracks.
• Strategy of promoting high-priced items to hesitant shoppers: Chow Sang Sang’s e-commerce store did not have a mechanism in place to retain hesitant shoppers and nudge them to complete their purchase. This problem is particularly alarming for luxury goods because customers generally require more time to shop when looking at high-end products with an expensive price tag. Without anything to give them a final push, many hesitant shoppers end up abandoning their carts and do not return. Based on the above considerations, Chow Sang Sang Jewelry decided to use high-quality silk scarf as an accessory incentive for online promotions, and extended the discount timeframe to 60 minutes to increase overall conversion of hesitant customers.

Solution and Marketing Scenario Design

Based on a keen understanding of the journey taken by the brand’s customers, Appier and Mindshare used effective solutions to design marketing scenarios that helped Chow Sang Sang overcome the challenges above.

• Predict customer interests in order to deliver dynamic ads to potential audiences: Chow Sang Sang first used Appier’s AI solution to automatically predict potential consumers’ interests based on existing customers and deliver related ads to potential consumers who recently visited the website. Chow Sang Sang found that the main interests of the potential audience of the brand are reality programs, female celebrities, news, and technology. When the user sees the ad next time, the system will automatically present the items displayed on the ad according to the user’s browsing history or deliver the promotion ad of “10% off for 2 selected jewelry” to attract users to visit the official website again to make purchases.
• Define the main segments and personas to boost sales: Chow Sang Sang divided the items on the website into three segments: “wedding jewelry,” “gifts,” and “daily wear” according to its past sales record. By defining the main products and comparing the keywords and user interests, Chow Sang Sang found that the four most prominent personas who click on ads are regular travelers (54%), those interested in promotions (36%), working women (24%), and parents of young children (23%); these are the audience segments most likely to be attracted by ads. There may be bigger opportunities to boost sales by remarketing to the main segments and targeting the personas.
• Virtual AI salesperson to assist with final conversion: Contrary to the in-store advantage, brands that maintain an online store lack a salesperson to help guide customers to the products they want and prompt them to purchase. Appier’s AiDeal served as the client’s eyes online, collecting 400+ types of on-site behavior data, including mouse movement and scroll distance, to identify hesitant customers. Once identified, AiDeal will present customers with an additional incentive in the form of a pop-up that says, “if the checkout amount exceeds USD250 in 60 minutes, you can get a limited silk scarf (worth USD45),” to assist with the last-mile conversion to monetize the traffic.

For more success stories, please visit Appier’s Success Stories.

About Chow Sang Sang Jewelry

Established in 1934, Chow Sang Sang is recognized as a premier jewelry retainer in Greater China. In 2014, Chow Sang Sang launched its e-commerce platform for customers to shop directly with seamless online services. Chow Sang Sang is keen on reaching more customers and better catering to their unique needs with this online presence. Visit www.chowsangsang.com/en for more information.

About Appier

Appier is a software-as-a-service (SaaS) company that uses artificial intelligence (AI) to power business decision-making. Founded in 2012 with a vision of democratizing AI, Appier now has 17 offices across APAC, Europe and U.S., and is listed on the Tokyo Stock Exchange (Ticker number: 4180). Visit www.appier.com for more information.

#Appier

TAIPEI, TAIWAN – Media OutReach – 27 May 2022 – According to the report released by ABI, this year, the overall output value of the global 5G mobile private network market is estimated to reach US$47.5 billion in 2030, of which the output value driven by vertical application services accounts for the highest proportion, which is estimated to be nearly US$20 billion.

To meet market demand, the MOEA and the Taiwan 5G Verticals Alliance joined hands at the “Taiwan 5G Vertical Application Summit” today, bringing together the heavyweight companies such as Compal Electronics, MiTAC Information Technology Corp., Foxconn Global Network Corporation, PEGATRON Corporation, LEO SYSTEMS, and Tatung System Technologies to showcase a number of innovative application projects in the fields of smart manufacturing, transportation, and exhibitions, allowing enterprises to import the latest solutions and greatly enhance their competitiveness.

PEGATRON develops a 5G O-RAN enterprise private network solution. Demonstration tests were carried out in its local factory, where more than 200 sets of terminal equipment were connected. The construction time can be shortened by 50%, and the production line utilization rate can be increased by 10% by using a 5G private network over traditional cables.

LEO SYSTEMS has developed the “5GAi Smart Inspection Common Platform”, which can immediately activate pipeline corrosion risk alarms and use 5G AR remote guidance to allow first-line inspectors to carry out relevant emergency services. The efficiency of personnel inspection has been doubled, and the inspection time of the whole plant has been shortened from 3 months to 1.5 months.

In addition, Foxconn integrates the capabilities of Taiwan’s top 10 network operators, adopts technology into exhibition services, and provides applications such as 5G virtual studio and instant portal, so that remote exhibitors can be present virtually and instantly interact with on-site visitors, making Kaohsiung Exhibition Center the first national-level smart exhibition venue with 5G private network in Taiwan.

Furthermore, in the event, there is also a showcasing of 5G smart poles and multi-functional applications by Compal; 5G real-time smart transportation monitoring platform by Tatung System Technologies; and 5G Train Protection Monitoring and Management Platform by MiTAC.

These companies are ready to cooperate with global industries. For more details, please visit: https://reurl.cc/OAGdn9.

#Taiwan5GVerticalsAlliance