MUMBAI, INDIA – Media OutReach – 8 November 2021 – Landor & Fitch, a global brand transformation company highlights the landmark transformation of CLP India to Apraava Energy in the wake of heightened demand for brand led business strategy. Helmed by Landor & Fitch India, the launch of Apraava Energy exemplifies how business logic drives brand transformation in creating new value for companies. Apraava’s new brand is a beacon for Indian energy brands and brings increased visibility to a new business strategy that seeks to double the company’s existing energy portfolio in the next three to four years.

With a long heritage and strong appreciation for Indian culture, the new brand name for CLP India combined the words for certain elements in Sanskrit: Agni (Fire), Prithvi (Earth), Ambu (Water) and Vayu (Wind) to create ‘Apraava’. The new name is a metaphor that represents the shift of energy generation from thermal to sustainable sources like earth, water and wind. True to this, Apraava’s brand name and identity are following industry commitments to generate sustainable power, contributing to India’s renewable energy target of 450 GW by 2030. In an industry-first, the brand uses a real-time online algorithm that pulls weather and energy data from Apraava’s power plants to visualize energy patterns, creating a design system as alive as nature itself. With nature’s every move, the brand moves too.

Commenting on the transformation, Lulu Raghavan, Country Managing Director of Landor & Fitch India said “We’re truly delighted to have partnered with CLP India on their brand transformation journey. Their ambition and vision for the future of energy in India, captured in the brand idea of Energy In Action^TM is very bold and exciting. We are delighted to have co-created a brand that reflects energy, optimism, and vibrancy – one that appeals to all stakeholders, from employees to partners, customers and society at large. It is wonderful to see progressive companies put brand at the heart of business transformation. We wish Apraava Energy all the luck on their journey.”

Energy In Action™ is more than a slogan, it is a reflection of Apraava’s drive to create impact on a triple bottom line, far beyond profit. Beyond the external proposition, the launch of this statement is a conduit for employees to take part in a culture that’s more energetic, vibrant and representative of the brand’s values.

On working with Landor & Fitch, Managing Director of Apraava Energy, Rajiv Ranjan Mishra, said “As we embark on a new chapter in our growth story, we remain steadfast in our commitment to building a sustainable power company that embodies ‘Energy In Action™’. In line with this, we will support India’s ambitions of providing clean and sustainable energy to all in the development of a low-carbon nation. We look to the future of Apraava Energy with the confidence and resilience that has been a part of our culture for years. The outcome of our partnership with Landor & Fitch represents our ambition beautifully and will prove beneficial to our success while we gear up for participation from local shareholders in the medium term which will unlock the next chapter of our growth story.”

Landor & Fitch

We are a global brand transformation company with the ambition to make an extraordinary difference: for our clients, our employees and the world around us.

We are 1,200 curious minds, located in 19 countries, operating as one team. We have an uncommon combination of skills and capabilities, mixing left and right brain people, that work together to go beyond what’s expected. We bring rigor and creativity together to transform brands and businesses, to drive growth. Our clients turn to us for our insight and intelligence on everything from dramatic design, business strategy and brand purpose, to expression, experience and empathy.

We see ourselves as valuable additions to our clients’ teams and are proud of our relationships with them. Local and global, corporate and consumer, emerging and established, we work with clients that include Apple, Bang & Olufsen, bp, Kellogg’s, Lego, Microsoft, Nike, Procter & Gamble and Singtel, to name a few.

We are proud to be part of WPP, a creative transformation company dedicated to building better futures.

About Apraava Energy

Apraava Energy is a diversified power company, jointly owned by the CLP Group – one of the largest investor-owned power businesses in Asia – and Caisse de dépôt et placement du Québec (CDPQ) – a global investment group. Founded in 2002, Apraava Energy has evolved from being a single-asset company to a forward-looking, climate-conscious organisation. Its diverse portfolio comprises 3,150 MW of installed capacity which includes 924 MW of wind and 250 MW of solar energy projects across seven states, as well as a power transmission asset.

Going ahead, the Mumbai-based company will only invest in low-carbon growth areas, including renewable energy, power transmission and distribution, as well as other non-generation, customer-focused energy businesses.

SINGAPORE – Media OutReach – 8 November 2021 – One of Singapore fastest-growing digital agency didn’t get there by chance with close to a hundred employees based in Singapore now. Their rapid growth has been fueled by their dedication to innovation and by constantly pushing the boundaries.

And they are at it again.

Owned by Australian Rich-Lister Nick Bell and headed up by Shane Liuw, General Manager of the Singapore office, First Page is a part of a larger network of agencies that are now being consolidated under one umbrella ‘superbrand’ – Superist.

With First Page leading the way, Superist is looking to make its mark on the global digital scene. As well as launching their new ‘superbrand’, Superist is also offering their own NFTs and already is accepting cryptocurrency for client payments.

As part of its launch, Superist has released nine NFTs on OpenSea, each depicting a key leader in the global group. Each NFT also comes with one hour of each leader’s time, which can be redeemed straight away, or at a later date. The longer the owner of the NFT holds on to the time, the more valuable it becomes as the group achieves more success.

The group, which is currently comprised of Appscore (Australia), Chili (Brazil, Panama, Mexico), CODI Agency (Australia) First Page (Australia, Hong Kong, Singapore), Lisnic (Australia), Primal (Malaysia and Thailand), Removify (Australia) and USEO (Middle East) provides a multitude of services including digital marketing such as SEO and SEM, content creation, reputation management, app and website development, celebrity speakers and online mentoring.

“This is a huge step forward in the right direction for us as an agency to leverage on our global network of resources in terms of sharing our regional campaign experiences and tapping into local market expertise and data. In turn, clients of First Page and Superist will be able to benefit from the unification of the group to serve their campaigns in a more collaborative manner.” says First Page Singapore General Manager, Shane Liuw.

“As we aren’t a listed group, Superist is completely independent, meaning we don’t have to answer to shareholders so we can always put the needs of our clients first”, explains Nick Bell, Managing Director of First Page and Superist. “We can push the boundaries with first to market initiatives that will help our clients stand out in the increasingly competitive digital landscape.”

Clients for the group include McDonald’s, Intel, Mercedes Benz, Changi Airport, Colgate, L’Oreal, Bayer, Under Armour, McLaren and the co-Founder of Netflix, Marc Randolph.

Link to Superist website: https://superist.com/

Link to First Page website:  https://www.firstpagedigital.sg/

Link to NFT auction on OpenSea: https://opensea.io/collection/superist-launch

#Superist

HONG KONG SAR – Media OutReach – 8 November 2021 – Hong Kong’s fastest digital growing agency didn’t get there by chance. Their rapid growth has been fuelled by their dedication to innovation and by constantly pushing the boundaries.

And they are at it again.

Owned by Australian Rich-Lister Nick Bell, First Page Hong Kong is a part of a larger network of agencies that are now being consolidated under one umbrella ‘superbrand’ – Superist.

With First Page Hong Kong leading the way, Superist is looking to make its mark on the global digital scene. Among launching their new ‘superbrand’, Superist also offers their own NFTs, and plans to accept cryptocurrency for client payment in the upcoming months.

“As a digital agency group, we need to be at the forefront of the latest in digital innovation to ensure our clients are ahead of the game. There is no doubt NFTs are the future of the digital asset revolution so it made sense for Superist to launch with its own NFT project”, says First Page Hong Kong General Manager, Lars Maehler.

As part of its launch, Superist have released nine NFTs on OpenSea, each depicting a key leader in the global group. Each NFT also comes with one hour of each leader’s time, which can be redeemed straight away, or at a later date. The longer the owner of the NFT holds on to the time, the more valuable it becomes as the group achieves more success.

The group which currently comprises of Appscore (Australia), Chili (Brazil, Panama, Mexico), CODI Agency (Australia) First Page (Australia, Hong Kong, Singapore), Lisnic (Australia), Primal (Malaysia and Thailand), Removify (Australia) and USEO (Middle East) provides a multitude of services including digital marketing, content creation, reputation management, app and website development, celebrity speakers and online mentoring.

After recently launching the Australian arm of his agency First Page which is headed up by former First Page Hong Kong General Manager Byron Redhead, Bell realised there was a gap in the market for a more dynamic and independent digital group that would make it easy for companies to achieve global digital success.

“As we aren’t a listed group, Superist is completely independent, meaning we don’t have to answer to shareholders so we can always put the needs of our clients first”, explains Bell. “We can push the boundaries with first to market initiatives that will help our clients standout in the increasingly competitive digital landscape.

“Between all of the companies in the group, we’ve worked with some of the world’s largest brands, and will be able to share learnings quickly and seamlessly with our proprietary CRM software SENTRTM”, says First Page Australia Director Byron Redhead. “This means we will be able to ensure that we can be executing international industry leading strategies for our clients every time.”

Clients for the group include McDonald’s, Intel, Mercedes Benz, Uber, Colgate, L’Oreal, Bayer, McLaren and the co-Founder of Netflix, Marc Randolph.

Link to Superist website: https://superist.com/

Link to NFT auction on OpenSea: https://opensea.io/collection/superist-launch

#Superist

SINGAPORE – Media OutReach – 8 November 2021 – First Page Australia opened its doors just 6 months ago. In this short time, the Melbourne-based agency has grown to a 30-strong team of digital marketing talent.

While the business community struggled under lockdown, First Page created dynamic ways for clients to remain competitive and profitable in the digital space.

Now, with a growing client base, rapidly expanding team, and enduring commitment to exceptional work – it’s time for First Page to take the next step.

First Page is becoming part of a global network of digital agencies, consolidating under the new umbrella “superbrand” – Superist.

Owned by Australian Rich-Lister Nick Bell, the group includes Appscore (Australia), Chili (Brazil, Panama, Mexico), CODI Agency (Australia), First Page (Australia, Hong Kong, Singapore), Lisnic (Australia), Primal (Malaysia and Thailand), Removify (Australia) and USEO (Middle East).

The result is Superist – a single digital collective offering an unparalleled range of services.

Superist will provide digital marketing, content creation, reputation management, app & website development, celebrity speakers and online mentoring.

In the process of launching First Page Australia, Bell saw the need for a dynamic and independent digital agency with a truly global presence.

“As we aren’t a listed group, Superist is completely independent, meaning we don’t have to answer to shareholders, so we can always put the needs of our clients first”, explains Bell.

“We can push the boundaries with first-to-market initiatives that will help our clients stand out in the increasingly competitive digital landscape.”

Director of First Page Australia, Byron Redhead, is driving operations and spearheading the Superist transition.

“Between all of the companies in the group, we’ve worked with some of the world’s largest brands. We’ll be able to share learnings quickly and seamlessly with our proprietary CRM software, SENTR. This allows us to execute international, industry-leading strategies for our clients every time.”

In addition to these core services, Superist is looking to the future of digital – exploring game-changing opportunities presented by NFTs, cryptocurrency & blockchain technology.

In an initial project, Superist has released 9 NFTs on OpenSea. Each token depicts a key figure in the group and represents one hour of their time.

The buyer will be given the opportunity to connect with their chosen expert and explore unique digital opportunities, campaigns and projects.

“There’s no doubt that NFTs are the future of the digital asset revolution – so it made sense for Superist to launch with its own NFT project,” says Lisa Teh, Head of Making Things Look Good at Superist, Founder of CODI Agency & Co-Founder of Lisnic.

“As a digital agency group, we need to be at the forefront of the latest in digital innovation and ensure our clients remain ahead of the game.”

This innovative approach opens new ways for the agency and its clients to interact, communicate and grow.

The goal is to become true Superists – creators, innovators and change-makers in the global digital space.

Clients of the group include McDonald’s, Intel, Mercedes Benz, Uber, Colgate, L’Oreal, Bayer, McLaren and the co-Founder of Netflix, Marc Randolph.

Link to Superist website: https://superist.com/

Link to NFT auction on OpenSea: https://opensea.io/collection/superist-launch

#Superist

SINGAPORE – Media OutReach – 8 November 2021 – Despite being relatively new to the scene, Primal’s impressive growth has been fuelled by its dedication to innovation and by constantly pushing the boundaries.

Headed up by Forbes 30 Under 30 Mark McDowell, Primal is a part of a larger network of agencies that are now being consolidated under one umbrella ‘superbrand’ – Superist.

Superist is certainly looking to make its mark on the global digital scene. As well as launching their new ‘superbrand’, Superist is also offering their own NFTs and plans to accept cryptocurrency for client payment in the upcoming months.

As part of its launch, Superist has released nine NFTs on OpenSea, each depicting a key leader in the global group. Each NFT also comes with one hour of each leader’s time, which can be redeemed straight away, or at a later date. The longer the owner of the NFT holds on to the time, the more valuable it becomes as the group achieves more success.

The group, which is currently comprised of Appscore (Australia), Chili (Brazil, Panama, Mexico), CODI Agency (Australia) First Page (Australia, Hong Kong, Singapore), Lisnic (Australia), Primal (Malaysia and Thailand), Removify (Australia) and USEO (Middle East) provides a multitude of services including digital marketing, content creation, reputation management, app and website development, celebrity speakers and online mentoring.

“This is an exciting time for the agency as we use our regional experience in a more collaborative manner to deliver integrated results across the region and achieve strong growth for brands as a unified global group with a plethora of offerings”, says Primal CEO, Mark McDowell.

Primal co-founder and Australian Rich-Lister Nick Bell is the driving force behind Superist. After recently launching the Australian arm of his agency First Page, Bell realised there was a gap in the market for a more dynamic and independent digital group that would make it easy for companies to achieve global digital success.

“As we aren’t a listed group, Superist is completely independent, meaning we don’t have to answer to shareholders so we can always put the needs of our clients first”, explains Bell. “We can push the boundaries with first to market initiatives that will help our clients stand out in the increasingly competitive digital landscape.”

Clients for the group include McDonald’s, Intel, Mercedes Benz, Uber, Colgate, L’Oreal, Bayer, McLaren and the co-Founder of Netflix, Marc Randolph.

Link to Superist website: https://superist.com/

Link to NFT auction on OpenSea: https://opensea.io/collection/superist-launch

#Superist

SINGAPORE – Media OutReach – 8 November 2021 – Thailand’s fastest-growing digital agency didn’t get there by chance. Their rapid growth has been fuelled by their dedication to innovation and by constantly pushing the boundaries.

And they are at it again.

Headed up by Forbes 30 Under 30 Mark McDowell, Primal is a part of a larger network of agencies that are now being consolidated under one umbrella ‘superbrand’ – Superist.

With Primal leading the way, Superist is looking to make its mark on the global digital scene. As well as launching their new ‘superbrand’, Superist is also offering their own NFTs and plans to accept cryptocurrency for client payment in the upcoming months.

As part of its launch, Superist has released nine NFTs on OpenSea, each depicting a key leader in the global group. Each NFT also comes with one hour of each leader’s time, which can be redeemed straight away, or at a later date. The longer the owner of the NFT holds on to the time, the more valuable it becomes as the group achieves more success.

The group, which is currently comprised of Appscore (Australia), Chili (Brazil, Panama, Mexico), CODI Agency (Australia) First Page (Australia, Hong Kong, Singapore), Lisnic (Australia), Primal (Malaysia and Thailand), Removify (Australia) and USEO (Middle East) provides a multitude of services including digital marketing, content creation, reputation management, app and website development, celebrity speakers and online mentoring.

“This is an exciting time for the agency as we use our regional experience in a more collaborative manner to deliver integrated results across the region and achieve strong growth for brands as a unified global group with a plethora of offerings”, says Primal CEO, Mark McDowell.

Primal co-founder and Australian Rich-Lister Nick Bell is the driving force behind Superist. After recently launching the Australian arm of his agency First Page, Bell realised there was a gap in the market for a more dynamic and independent digital group that would make it easy for companies to achieve global digital success.

“As we aren’t a listed group, Superist is completely independent, meaning we don’t have to answer to shareholders so we can always put the needs of our clients first”, explains Bell. “We can push the boundaries with first to market initiatives that will help our clients stand out in the increasingly competitive digital landscape.”

Clients for the group include McDonald’s, Intel, Mercedes Benz, Uber, Colgate, L’Oreal, Bayer, McLaren and the co-Founder of Netflix, Marc Randolph.

Link to Superist website: https://superist.com/

Link to NFT auction on OpenSea: https://opensea.io/collection/superist-launch

#Superist

SINGAPORE – Media OutReach – 8 November 2021 – Rentokil Initial Singapore has introduced an Integrated Mosquito Management (IMM) Solution for indoor and outdoor protection, designed to provide better efficacy and protection for both people and our planet. With the IMM Solution, Rentokil Initial aims to play an important role in protecting the nation as well as the environment’s health, by minimizing the use of harmful chemicals that adversely impact the planet and our exposure to harmful chemicals.

In Singapore, mosquito-borne diseases are of concern to us all. We need protection from them- whether indoors or outdoors. Year to date, in Singapore, more than 4,169 dengue^[1] cases have been reported this year. Therefore, addressing mosquito control remains a top concern among the public.

Through research at Rentokil Global Research and Development Centre, Rentokil has developed the IMM solution that is holistic, effective and a greener way to control mosquitoes- using chemicals only when absolutely necessary. Rentokil pest experts help identify risk areas and hotspots with all 4 stages- exclusion (preventing mosquito entry as far as possible), restriction (eliminating breeding areas), treatment (innovative eco-solutions to destroy mosquitoes), and monitoring (ensuring control measures work effectively).

One of the most common ways to deal with mosquitoes outdoors is fogging. Rentokil offers water-based fogging which is effective, safe, environmentally friendly and virtually odorless. It doesn’t produce carbon emissions (as oil-based fogging does), thereby reducing air pollution. Fogging, though effective, doesn’t provide 24-hour protection- as the effects of fogging may last up to an hour. Additionally, fogging is toxic to pollinators such as butterflies and bees. This adversely impacts the ecosystem as more than 75% of the world’s crops depend on these pollinators.

To overcome these 2 issues, Rentokil introduces In2Care- an effective, eco-friendly, solution that effectively targets all stages of the mosquito life cycle thereby reducing the need for fogging. Additionally, it effectively controls mosquitoes, without adversely affecting the environment or killing our pollinators. This mosquito trap attracts mosquitoes ready to lay eggs and infects the mosquito with a bio-active that kills the mosquitoes but also any larvae it comes into contact with. This is very effective in controlling mosquitoes in even hard-to-reach places.

To control mosquitoes indoors- Rentokil suggests the Mosclean- which helps to eliminate mosquitoes without the use of any harmful chemicals. This solution is safe for all the family- especially infants and young children. The Mosclean indoor mosquito trap utilizes efficient UV LED light to attract mosquitoes into the trap. It is an environmentally friendly way to control adult mosquitoes without the use of gas and chemicals. The trap includes a container to exhaust inlet air to dehydrate trapped mosquitoes. This provides 24-hour indoor protection and is also effective against insecticide-resistant mosquitoes.

Dr. Su Yee Lim (PhD. Entomology), Technical Director of Rentokil Initial Singapore says,

“Rentokil is committed to green pest control, which means we only use chemicals such as pesticides when absolutely necessary. It means taking a holistic approach to vector and pest removal that looks for the source of the problem and providing a solution before anything is used to eliminate the infestation.

We are committed to helping the environment by thinking about the impact of anything and everything we do. The impact to your family and your property, but also on the surrounding community. With our IMM solution- we look at providing you with effective 24-hour protection from mosquitoes without heavy reliance on chemicals. We eliminate access points, find solutions that work for you, and ensure your home is pest-free with minimal impact to the environment, thereby helping keep your business and home free from mosquito infestations”.

About Rentokil Initial Singapore:

Rentokil, the experts in pest control, have stood for effective control ever since we were founded in 1964 in Singapore. Market leaders in pest control and hygiene in over 80 countries, we have been helping our customers solve their pest and infection control problems with our local team of highly qualified entomologists and technicians.

The Power Centre, our Global Research and Development Centre, drives our industry-leading innovations for commercial pest control. The £2 million investment is designed to bring the company’s scientific and technical expertise under one roof. From digital pest control to non-toxic solutions, innovation is at the core of our business. Our team of pest control experts is made up of Ph.D. qualified scientists with specialisms across zoology and entomology, regulatory, and product development. Collaborating with local technical experts and field technicians, they work tirelessly to refine pest identification, monitoring, and control techniques to support diverse business sectors.

Rentokil Initial Singapore is privileged to receive various awards and accolades as a testimony to achieving service, business, operational and quality excellence. We established high standards of health and safety competency and achieved accolades including bizSAFE Star and are accredited with ISO 9001, 14001 and OHSAS 18001, Singapore Quality Class. Recently, Rentokil also won the Expat Living Gold Choice award 2021, for best-voted pest control service.

#RentokilInitial