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ASEAN-UK Women in STEM scholarships to study in the UK now open to applicants


SINGAPORE – Media OutReach Newswire – 13 February 2026 – The ASEAN-UK Women in STEM scholarships are co-funded by the British Council and the UK Mission to ASEAN. 2026 marks the 5-year anniversary of the UK becoming an ASEAN dialogue partner. Aspiring women in STEM scholars from all 11 ASEAN Member States can apply for the scheme to study selected courses at our two partner universities in the UK, Cranfield University and Stirling University., The scholarships provide funding for one-year master’s degree courses at leading UK universities, with the objective of increasing opportunities for women in STEM, strengthening female leadership in science and innovation, and promoting a more diverse and gender-representative STEM sector.

For the 2026-27 academic year, scholars from Southeast Asia will study at Cranfield University and University of Stirling, institutions globally recognised for excellence in applied research and innovation.

Key subject areas available through the programme include:

  • Aerospace dynamics
  • Environmental engineering
  • Data science and artificial intelligence
  • Autism and neurodevelopment conditions research
  • Heath psychology

Each scholarship is worth a minimum of £40,000, covering tuition fees, living stipends, travel and visa costs, health coverage fees and English language support. These life-changing scholarships provide access to world-leading science and research environments and platforms to connect with experts in STEM and the UK’s global alumni network.

Eleven scholarships are available to applicants from Southeast Asia.

The UK is globally recognised for its excellence in science and research, ranking second in the world for research output and impact. Scholars benefit from exposure to cutting-edge research environments, advanced infrastructure, and industry-aligned learning, equipping them with the skills and global perspectives essential for leadership roles in STEM fields.

Beyond academic study, the programme supports long-term career development through access to UK alumni networks, providing scholars with opportunities to build international connections, collaborate across borders, and continue contributing to innovation and knowledge exchange well beyond the duration of their studies.

The British Council’s Global Head of Enabling Research & Science, Dr Jen Bardsley, says:

“It’s fantastic to be able to run our Women in STEM scholarship programme again for the 2026-27 academic year. The programme represents lowering barriers to STEM careers for women and really creating a more inclusive and diverse set of voices in science, which we know leads to better science and improved outcomes for everyone.”

Leighton Ernsberger, British Council Regional Director Education for East Asia, says:

“The ASEAN-UK Women in STEM Scholarships reflect our shared commitment, with the UK Mission to ASEAN and our two partner universities, Cranfield University and the University of Stirling, to advance inclusive growth through education and research collaboration. By supporting talented women to access world-class UK expertise in priority STEM fields, we are investing not only in individual potential, but in the region’s future scientific leadership and innovation capacity. This year’s cohort is particularly special as the UK celebrates its fifth year as ASEAN’s newest Dialogue Partner.”

Applications for ASEAN-UK Women in STEM scholarships are open until late April 2026.

To see details of scholarships which are available please visit:
Brunei | Cambodia | Laos | Timor-Leste

Hashtag: #BritishCouncil

The issuer is solely responsible for the content of this announcement.

About ASEAN – UK Scholarships and Programme

The scholarships are co-funded by the British Council and the UK Mission to ASEAN. 2026 marks the 5-year anniversary of the UK becoming an ASEAN dialogue partner. Aspiring women in STEM scholars from all 11 ASEAN Member States can apply for the scheme to study selected courses at our two partner universities in the UK, Cranfield University and Stirling University.

About the British Council

The British Council is the UK’s international organisation for cultural relations and educational opportunities. We build connections, understanding and trust between people in the UK and other countries through arts and culture, education and the English language. Last year we reached over 80 million people directly and 791 million people overall including online, and through broadcasts and publications. Founded in 1934 we are a UK charity governed by Royal Charter and a UK public body. We receive a 15 per cent core funding grant from the UK government.

About the UK Mission to ASEAN

The UK Mission to ASEAN aims to deepen our engagement with ASEAN, building on existing collaboration and exploring new ways to collaborate with the organisation and its member states.

Where Business Meets Culture: PARKROYAL on Beach Road Reimagines the Global MICE Experience in Singapore

SINGAPORE, Feb. 13, 2026 /PRNewswire/ — In a world where business events are no longer just about meetings but about meaningful connections and memorable journeys, PARKROYAL on Beach Road is redefining what it means to host international events in Singapore — offering global organisers a destination where world-class facilities, authentic culture and seamless hospitality converge under one roof.

Theatre Style in Grand Ballroom
Theatre Style in Grand Ballroom

Strategically located at the gateway between Singapore’s Central Business District and the historic Kampong Gelam precinct, the hotel is positioning itself as a leading destination MICE venue for international conferences, corporate meetings and incentive groups seeking both efficiency and experience.

“With today’s global organisers looking beyond function to experience, wellness and sustainability, our goal is to deliver events that are seamless, culturally enriching and distinctly Singaporean,” said Damian Tan, General Manager of PARKROYAL on Beach Road. “We want every event hosted here to leave delegates inspired — not just productive.”

Designed for the evolving needs of global business travellers, PARKROYAL on Beach Road features a comprehensive portfolio of column-free ballrooms, modular breakout rooms and expansive pre-function spaces, allowing organisers to customise layouts for plenary sessions, concurrent tracks, exhibitions and networking formats. With robust audiovisual infrastructure and high-speed connectivity, the venue supports dynamic, hybrid-ready event delivery with operational reliability.

Beyond the meeting rooms, the hotel offers an integrated “stay–meet–wellness” MICE ecosystem that enhances delegate engagement and simplifies logistics. Spacious guest rooms, a dedicated Wellness Floor and curated dining experiences allow delegates to move seamlessly between business, networking and rejuvenation within a single destination — reducing transit time while elevating overall event experience.

International delegates are also invited to discover Singapore beyond the boardroom. Located at the doorstep of Kampong Gelam, the hotel curates certified heritage tours, local culinary touchpoints and culturally inspired hospitality experiences, offering organisers an opportunity to embed authentic destination storytelling into their programmes.

Sustainability remains a key pillar of the venue’s MICE strategy. Digital event materials, reduced single-use plastics, energy-efficient systems and an integrated venue model support environmentally responsible event planning, aligned with Singapore’s vision for sustainable business tourism.

Minutes from Marina Bay, major convention centres and key transport hubs, PARKROYAL on Beach Road invites international planners to discover a MICE destination where business, culture and hospitality come together.

For more information, visit: www.panpacific.com/beachroad

Discover more at www.panpacific.com/beachroad

 

HTX Releases January 2026 Performance Report: 20+ New Fiat On/Off-Ramps, 25.6% Volume Growth, and 58 Million Users

PANAMA CITY, Feb. 13, 2026 /PRNewswire/ — As 2026 begins, the global crypto market enters a new cycle marked by increased volatility and structural liquidity shifts. Against this backdrop, HTX reached a milestone of 58 million registered users by late January, with trading volume hitting a month-on-month growth of 1.57%. With simultaneous progress across the aspects, HTX delivered a January performance report defined by structural optimization and steady expansion.


 


Global OTC Compliance Breakthrough and Fiat On/Off-Ramps Expansion

In January, HTX achieved a key milestone in global OTC compliance through a partnership with HBGL, a digital asset exchange officially registered with Australia’s AUSTRAC. Under Australia’s stringent AML/CTF framework, HBGL operates as a regulated entity, enabling compliant conversion between USDT/USDC and fiat currencies. This development strengthens HTX’s ability to provide secure and fully regulated on- and off-ramp services in the Australian market.

Beyond Australia, HBGL accelerated the expansion of its global compliance network, launching fiat-to-stablecoin channels across major regions. The 20 newly supported currencies include the USD, EUR, JPY, AED, HKD, and TRY. The broader multi-currency access significantly improves deposit efficiency for global users, while enhancing HTX’s localized service capabilities across both emerging and developed markets. 

Strategic Asset Positioning: Creating Wealth Effects Amid Market Weakness

During the month, 17 new assets were listed across the memecoin, Layer1, and Layer2 sectors. HTX moved early in listing Chinese-themed memecoins, such as the BSC-based assets of “我踏马来了,” “老子,” and “人生K线”. “我踏马来了” hit a record-high increase of 441% following listing, becoming one of January’s most notable gainers. The platform also led the market in listing ZKP and RIVER, the latter of which reached an all-time high price of 88.8 USDT, up 422.4% since its listing.

Futures Business Expands and Smart Trading Infrastructure Upgrades

The futures trading segment extended its growth trajectory in January. The platform now supports over 200 futures trading pairs, with overall futures trading volume increasing 25.6% (a new high) compared to December 2025.

HTX introduced several significant upgrades to the futures suite. The new features include Smart Copy mode for lead traders in futures copy trading, limit orders to close positions, take-profit/stop-loss optimization, one-click reverse orders, and real-time K-line analysis.

Advancing Global Compliance and Maintaining Transparent Security Standards

HTX obtained a No Objection Certificate (NoC) from the Pakistan Virtual Assets Regulatory Authority (PVARA) in Q1 2026. Under this framework, HTX is authorized to legally conduct spot trading, OTC services, wallet services, and futures-related virtual asset business in Pakistan, laying a compliant foundation for long-term operations in South Asia.

Regarding asset security, HTX has published Merkle Tree Proof of Reserves (PoR) for 40 consecutive months. The latest disclosure shows that reserve ratios for major assets remain above 100%, with full coverage across core holdings.

Expanding Brand Presence on the Global Stages

At the 2025 Hong Kong Wealth Management Summit and the 12th “Hong Kong Stock 100” Awards Ceremony, HTX Ventures was named Best Web3 Venture Capital of the Year. HTX DAO served as the title sponsor for a blockchain-focused variety show series in collaboration with Jinse Finance, generating over 1.55 million views across platforms and exploring innovative Web3 content formats.

HTX DAO Ecosystem and Governance Optimization

In January 2026, HTX DAO completed the Q4 2025 HTX token burn, bringing cumulative burns to nearly 10% of total supply and solidifying deflationary expectations and long-term value support. It also released a governance token whitepaper aligned with the MiCA regulation (EU 2023/1114), marking a milestone in its global compliance evolution.

The DAO launched a volunteer recruitment program in early January and deepened community participation through the “People’s Experience Officer” initiative. Additional programs, including educational content series, community incentive campaigns, and the Nova growth plan, further strengthened ecosystem participation and governance vitality.

Steady Progress Toward High-Quality Growth

January 2026 marked a month of structural acceleration for HTX. As the year unfolds, HTX reaffirms its commitment to compliance-first operations, asset safety, and product innovation, continuing to build a more resilient, efficient, and globally integrated digital asset ecosystem.

About HTX

Founded in 2013, HTX (formerly Huobi) has evolved from a virtual asset exchange into a comprehensive ecosystem of blockchain businesses that span digital asset trading, financial derivatives, research, investments, incubation, and other businesses.

As a world-leading gateway to Web3, HTX harbors global capabilities that enable it to provide users with safe and reliable services. Adhering to the growth strategy of “Global Expansion, Thriving Ecosystem, Wealth Effect, Security & Compliance,” HTX is dedicated to providing quality services and values to virtual asset enthusiasts worldwide.

To learn more about HTX, please visit https://www.htx.com/ or HTX Square, and follow HTX on X, Telegram, and Discord

/C O R R E C T I O N — BEYOND Expo/

In the news release, “UFC FIGHT NIGHT® To Take Place During BEYOND Week 2026 “, issued on (Feb, 02, 2026) by BEYOND Expo over PR Newswire, we are advised by the company that the 7th paragraph, 1st sentence, should read “Kevin Chang, UFC Senior Vice President and Head of Asia added:” rather than “Kevin Chang, Senior Vice President and Head of Asia added:” as originally issued inadvertently. Complete, corrected release follows:

UFC FIGHT NIGHT® To Take Place During BEYOND Week 2026

Attracting Next-Generation SportsTech Solutions Through a New Open Innovation Program  

MACAO, Feb. 2, 2026 /PRNewswire/ — BEYOND Expo 2026 today announced a focused collaboration that will feature UFC, the world’s premier mixed martial arts organization, as part of a dedicated Open Innovation Program during BEYOND Week, May 27-31, 2026. This initiative will explore how emerging technologies are reshaping athlete performance, wellness, and the future of sports and entertainment.

BEYOND Expo 2026, the flagship event of BEYOND Week, will take place from May 27–30, 2026, in Macao, China. Guided by its vision of “Empowering Asia, Bridging the World,” BEYOND Expo convenes global innovators, entrepreneurs, investors, corporations, and policymakers to explore frontier technologies across AI, robotics, healthcare, sustainability, consumer technology, and digital entertainment.

The announcement aligns with UFC’s broader activities in Macao, following its multi-year strategic agreement with Galaxy Macau Integrated Resort, which will bring three UFC FIGHT NIGHT® events to Galaxy Arena starting from 2026, including the opening round of Road to UFC Season 5, the breakout tournament that provides top Asia-Pacific MMA prospects a direct pathway to UFC. Together, these developments reinforce Macao’s emergence as a regional hub for major sports, entertainment, and innovation.

At BEYOND Expo 2026, the Open Innovation Program will convene technology companies, startups and industry leaders to showcase and exchange perspectives on the frontier of SportsTech. The program focuses on bold, multi-dimensional solutions — spanning robotics and wearable biometrics; AI-driven coaching and predictive analytics; and immersive health training alongside next-generation fan engagement technologies. These innovations are set to redefine athlete performance, recovery, and the global sports experience. With UFC representatives and other industry experts providing insights during curated showcases and forums, the SportsTech track stands as a must-attend component of BEYOND Expo 2026.

Jason Ho, Co-Founder of BEYOND Expo, said:

“Innovation thrives at the intersection of industries. BEYOND Expo provides an open platform where global organizations and innovators can exchange ideas and explore how technology is shaping performance, wellness, and engagement across sectors. We are pleased to feature UFC within our 2026 Open Innovation Program as we advance our mission of “Empowering Asia, Bridging the World”.”

Kevin Chang, UFC Senior Vice President and Head of Asia added:

“Asia remains a vital region for the evolution of global sports and entertainment. Being featured at  BEYOND Week 2026 represents an exciting opportunity to engage with the innovation community and contribute  to meaningful conversations around technology, performance, and the future of the sports experience.”

BEYOND Expo 2026 will take place in Macao from May 27–30, 2026. Further information on the event, including registration details, is available at www.beyondexpo.com.

About BEYOND Expo

The BEYOND International Technology Innovation Expo (BEYOND Expo) is Asia’s largest tech and innovation expo. Since 2021, it has served as a dynamic platform that not only showcases global technological innovations but also creates unique opportunities to drive innovation upgrades across diverse industries and regions.

With the vision of “Empowering Asia, Bridging the World,” BEYOND Expo has attracted participation from Asia’s Fortune 500 companies, multinational corporations, unicorns, and emerging startups. Through a multifaceted program of exhibitions, summits, and various activities, BEYOND Expo has successfully built a thriving innovation ecosystem, accelerating collective progress in the Asia-Pacific region and the global technology innovation industry.

www.beyondexpo.com

About UFC®

UFC® is the world’s premier mixed martial arts organization (MMA), with more than 700 million fans and approximately 330 million social media followers. The organization produces more than 40 live events annually in some of the most prestigious arenas around the world while distributing programming to more than 950 million broadcast and digital households across more than 210 countries and territories. UFC’s athlete roster features the world’s best MMA athletes representing more than 75 countries. The organization’s digital offerings include UFC FIGHT PASS®, one of the world’s leading streaming services for combat sports. UFC is part of TKO Group Holdings (NYSE: TKO) and is headquartered in Las Vegas, Nevada. For more information, visit UFC.com and follow UFC at Facebook.com/UFC and @UFC on X, Snapchat, Instagram, and TikTok: @UFC. 

Global Sourcing Fair Vietnam 2026: The Essential Factory-Direct Hub in Ho Chi Minh City for Your Asia Sourcing Journey

HO CHI MINH CITY, Vietnam, Feb. 13, 2026 /PRNewswire/ — Organized by Global Sources, the Global Sourcing Fair Vietnam returns for its fourth edition on April 22–24, 2026 at the Saigon Exhibition & Convention Center (SECC), Ho Chi Minh City. It is expected to welcome 12,000+ professional buyers from over 120 countries and feature over 500 verified manufacturers at 700+ booths.

Global Sourcing Fair Vietnam 2026, an essential factory-direct hub for Asia sourcing, will take place from April 22–24, 2026 at the SECC in Ho Chi Minh City.
Global Sourcing Fair Vietnam 2026, an essential factory-direct hub for Asia sourcing, will take place from April 22–24, 2026 at the SECC in Ho Chi Minh City.

A Strategic Factory-Direct Hub

The show provides a diversified and scalable environment by combining 70% Vietnam-based manufacturers with 30% leading suppliers from mainland China, South Korea, India, Taiwan, and Hong Kong. Notably, this year’s edition is set to be more expansive than ever with the inclusion of ASEAN Pavilions from Indonesia, Thailand, Singapore, and Malaysia, ensuring a truly comprehensive regional sourcing experience.

Operating on a factory-direct model, the fair enables buyers to engage directly with factory owners and key decision-makers. This setup ensures 100% export-ready products, greater pricing transparency, faster customization, and the flexibility to scale long-term partnerships to meet evolving global retail demands.

The Must-Attend Expo for On-Trend & In-Demand Products

The show showcases an extensive range of high-demand product categories, helping buyers diversify sourcing and catch trends. Attendees can explore 40,000+ on-trend and export ready products across:

  • Fashion & Accessories: Fabric & Textile Supplies, Fashion Apparel, Fashion Accessories & Footwear, Activewear, and Bags & Luggage.
  • Home & Gifts: Furniture & Home Décor, Household Supplies, Gifts & Stationery, Festival & Occasional Gifts, and Art & Craft Supplies.
  • Electronics & Home Appliances: Computers & Laptops Accessories, Mobile Electronics, and Smart Living Electronics.
  • NEW – Printing & Packaging: customized, retail-ready packaging concepts to elevate your brand.

Strong Industry Support & Streamlined Sourcing

GSFVN 2026 is reinforced by support from leading international chambers of commerce and business associations in Vietnam, including the Australian Chamber of Commerce in Vietnam (AusCham), Spanish Chamber of Commerce (SCCV), Dutch Business Association Vietnam (DBAV), US–Vietnam Business Association (UVBA), Brazil Vietnam Chamber of Commerce and Industry (BVC) and other prominent industry organizations.

For April sourcing trips, the show’s 1-on-1 Business Matching Program offers a direct solution, enabling pre-scheduled meetings with factory owners to build high-potential partnerships. The event’s strong reputation continues to attract VIP buyers such as MM Mega Market, Coppel, Birgma Asia, VHC Brands, Staple, Yoka Yo, Kohnan Vietnam, El Corte Inglés, Enchanté Accessories, Target, Walmart Sourcing, Sam’s Club, Li & Fung, Adidas, ACFC, Maison Corporation, Kingfisher and more.

Be a part of Global Sourcing Fair Vietnam 2026 – connect with top suppliers, discover thousands of export-ready products, and gain a competitive edge in global sourcing.

For more information, please visit our website or contact us at gsfvietnam@globalsources.com.

AECOM and CityUHK School of Energy and Environment forge strategic partnership to accelerate Hong Kong’s sustainability and climate resilience goals


HONG KONG SAR – Media OutReach Newswire – 13 February 2026 – AECOM, the trusted global infrastructure leader, and the School of Energy and Environment (SEE) at City University of Hong Kong (CityUHK), a leading hub in sustainability, today announced a strategic partnership through the signing of a Memorandum of Understanding (MoU). This collaboration is dedicated to accelerating Hong Kong’s progress towards its sustainability and climate resilience ambitions by integrating cutting-edge academic research with proven industry expertise.

Officiated by Ir Dr Otto Poon, founding chairman of the Hong Kong Climate Change Forum, the signing ceremony formalized a partnership that will drive joint research projects in sustainability, climate adaptation and environmental innovations. A key initiative will be the exploration of a dedicated AECOM–SEE joint laboratory to advance climate-related research. The collaboration will also encompass knowledge exchange, innovation and solution development, capacity building programs, student internships, and joint academic supervision, strengthening the bridge between industry and academia-related research.

“This strategic partnership with CityUHK SEE is a catalyst for transformative solutions addressing critical environmental challenges,” said Dr Johnny Cheuk, senior vice president and Hong Kong Executive Leader at AECOM. “By uniting CityUHK’s renowned research capabilities with our industry-leading technical excellence in sustainable infrastructure and on-the-ground experience, including integrated shoreline management, flood management and nature-based solutions, we can fast-track the development of resilient, future-ready solutions for Hong Kong.”

“Collaborating with AECOM is not just a partnership, it’s a commitment to shaping a sustainable future together with industry leaders on various initiatives, all aimed at translating research into real-world impact,” said Prof. Benjamin Horton, Dean of the School of Energy and Environment at CityUHK. “Partnerships between academia and industry are essential for accelerating innovation, scaling solutions and building resilience. Universities bring together diverse fields under one roof, making them ideal hubs for innovation and collaboration. We are excited to work closely with the industry partners, including AECOM, to foster scalable solutions for global sustainability.”

Following the MoU signing, AECOM and CityUHK SEE co‑hosted a Climate Change Symposium, facilitating in-depth dialogue between academia, industry and the government. The symposium featured expert discussions on coastal resilience, sustainable water management and climate risk disclosure, highlighting pathways to address Hong Kong’s specific environmental challenges.

Key insights were provided by distinguished speakers representing government, academia, and industry, including:

  • Government and real estate sector: Chan Wai Tak, Principal Assistant Secretary (Works), Development Bureau, HKSAR Government; Prof. Wong Kam Sing, GBS, JP, Chairman of Wu Zhi Qiao (Bridge to China) Charitable Foundation; and Hazel Cheng, Project Manager for Sustainability, Henderson Land Development Co., Ltd.
  • CityUHK SEE: Prof. Benjamin Horton, Dean; Prof. Jung Eun Chu, Assistant Professor; Prof. Ping Han, Associate Professor
  • AECOM: Robert Chan, Vice President, Water, Asia; Stanley Liu, Executive Director, Ports & Marine, Transportation; Delton Ng, Executive Director, Environment

The symposium underscored a shared commitment to advancing Hong Kong’s climate goals through academic-industry collaboration, driving climate resilient innovation from the laboratory to the community.
Hashtag: #AECOM #CityUHK #ClimateResilience #IndustryAcademiaPartnership #SustainableLegacies

The issuer is solely responsible for the content of this announcement.

About AECOM

AECOM is the global infrastructure leader, committed to delivering a better world. As a trusted professional services firm powered by deep technical abilities, we solve our clients’ complex challenges in water, environment, energy, transportation and buildings. Our teams partner with public- and private-sector clients to create innovative, sustainable and resilient solutions throughout the project lifecycle – from advisory, planning, design and engineering to program and construction management. AECOM is a Fortune 500 firm that had revenue of US$16.1 billion in fiscal year 2025. Learn more at .

About CityUHK

City University of Hong Kong (CityUHK), recognised as the Most International University in the World for 2024 and 2025, stands as a young, innovative, and leading global university dedicated to research excellence and professional education. We rank among the top 100 universities worldwide across major rankings and are placed within the top 10 in Asia. Rooted in Hong Kong and publicly funded, CityUHK provides a dynamic platform for global talents through 11 Colleges and Schools, supported by advanced research institutes spanning Artificial Intelligence (AI), biomedicine, computing, and material sciences, among others. We are committed to promoting sustainability and are actively pioneering a green future. Our mission is to nurture students into future leaders equipped to tackle critical challenges and drive social progress.

For more information about CityUHK, please visit: .

About CityUHK SEE

CityUHK was the first university in Hong Kong to establish a School of Energy and Environment to lead groundbreaking research and practical applications, underscoring its commitment to addressing global environmental issues and advancing sustainable development.

ETERNITYX RESEARCH FINDS CHINA’S OUTBOUND MARKET ENTERING A NEW VALUE DRIVEN PHASE

With Trips Set To Surpass 225 Million In 2026, Affluent Travellers Are Extending Long Haul Stays And Reshaping Global Travel Demand

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HONG KONG, SINGAPORE and SYDNEY, Feb. 13, 2026 /PRNewswire/ — China’s outbound travel market is projected to exceed 225 million trips in 2026, surpassing pre pandemic levels and moving beyond recovery into a structurally different phase of growth.

Report Cover - Powering 2026: An Outlook of China's Affluent Outbound Travellers
Report Cover – Powering 2026: An Outlook of China’s Affluent Outbound Travellers

According to Powering 2026 Affluent China Outbound Travel What Comes Next for Brands, jointly developed by EternityX and MoonFox, more than 90 percent of affluent Chinese consumers are planning overseas travel this year. Between January and August 2025, Mainland Chinese travellers recorded 220 million cross border trips, up 15.4 percent year on year, while outbound air passenger volume rose more than 20 percent. Visa free access now spans 158 countries, accelerating long haul intent and reducing friction.

The data points to a deeper transformation. China’s outbound market is not merely returning. It is upgrading in duration, segmentation, and revenue density.

From Volume Recovery to Value Capture:

Safety and infrastructure are now baseline expectations rather than differentiators. Nearly half of affluent travellers cite safety as a decisive factor in destination choice, while price sensitivity has declined among higher income tiers.

Holiday peaks are expected to intensify in 2026, yet the more significant shift lies in spending structure. High Net Worth Individuals now average more than 16 days on long haul trips, with per capita budgets frequently exceeding RMB 100,000. Mid haul demand is broadening into the high income segment, while short haul continues to anchor overall volume.

The result is a market that rewards value creation over scale.

Three Demand Curves:

China’s outbound market operates across three structurally distinct affluent tiers, each defined by different travel patterns, booking cycles, spending priorities, and media ecosystems. For destinations and global brands, this segmentation determines channel allocation, pricing strategy, and margin resilience.

Segment

Mid Income

High Income

High Net Worth

Annual Household Income

RMB 500,000 to

1 million

(≈ USD 72K – 146K)

RMB 1 million to

1.5 million

(≈ USD 146K – 215K)

Above RMB

1.5 million

(≈ above USD 215K)

Travel Pattern

High frequency short haul

Expanding mid haul and longer stays

•  Long haul dominant

•  16+ day stays

Booking Window

•  1 to 2 weeks before departure

3 to 4 weeks for mid haul

•  Flexible, often earlier for long haul

Top Destinations for 2026

•  Hong Kong TGI 108

•  Indonesia TGI 103

•  Malaysia TGI 101

•  UAE TGI 145

•  Qatar TGI 126

•  Australia TGI 149

•  New Zealand TGI 136

Consumption Focus

•  Apparel 40.2%

•  Food specialties 34.4%

•  Digital products 29.9%

•  Apparel 40.4%

•  Financial products 24.4%

•  Premium cosmetics 38.1%

•  Luxury goods 23.8%

Accommodation Drivers

•  Affordable price TGI 102

•  Platform ratings TGI 118

•  Convenient location TGI 105

•  High safety standards TGI 107

•  Additional services TGI 239

•  Premium views TGI 147

•  Exceptional hygiene TGI 138

Primary Media Influence

•  Social platforms and peer reviews

Multi-channel validation

•  Official sources and curated networks

Primary Booking Channel

•  OTA platforms

OTA plus brand websites

•  Direct booking, advisors

•  Curated channels

Revenue Role

Volume anchor

Balanced value growth

•  Margin expansion engine

Media Behaviour Signals Market Maturity:

  • Mid income travellers are platform driven. Social media shapes discovery, and OTAs dominate conversion within compressed booking windows.
  • High income travellers operate across layered validation systems, combining social inspiration with OTA and brand verification. Planning cycles are longer, particularly for mid haul travel.
  • High Net Worth Individuals follow a clear trust hierarchy. Official sources, expert commentary, and curated networks outweigh mass influencers. Direct communication and premium service assurance drive conversion.

China’s outbound traveller no longer moves through a single marketing funnel. It moves through three distinct influence ecosystems.

Charlene Ree, CEO and Founder of EternityX,  “China’s outbound recovery is no longer cyclical. It is structural. When a market surpasses 225 million outbound trips and more than 90 percent of affluent consumers are planning overseas travel, the conversation shifts from volume recovery to value capture.”

Charlene added, “High Net Worth travellers staying beyond 16 days and deploying six figure budgets are not incremental demand. They are reshaping revenue density for destinations and premium brands. This is a capital allocation question. Growth will not come from scaling reach. It will come from precision. Brands that pivot from broad acquisition to segmented, trust led engagement will capture disproportionate share of wallet in the next cycle”. 

Deric Wong, Chief Business Officer of EternityX, said, “The headline number is significant, but the real story is segmentation. China’s outbound market is no longer one growth curve. It is three demand engines. Short haul volume depends on OTA visibility and peer validation. Mid haul growth requires integrated multi-channel reinforcement. Long haul margin expansion demands credibility and premium service design. This is not a media planning adjustment. It is a revenue architecture shift. In 2026, precision beats scale.”

The 2026 Imperative:

Short haul volume remains anchored by digitally fluent mid income travellers. Mid haul expansion is driven by high income households. Long haul profitability is underwritten by High Net Worth Individuals.

China’s outbound market has matured into a tiered revenue ecosystem. The brands that succeed will treat segmentation not as a marketing tactic, but as a strategic growth framework.

Download the full report here.

About EternityX Marketing Technology

EternityX Marketing Technology equips brands and businesses to master the realm of Chinese audiences through the Power of Three – PilotX, NaviX, and MediaX. These cutting-edge, AI–driven solutions provide data–driven insights and precise targeting that help brands connect with profitable audiences in key markets and beyond, powering cross–border marketing campaigns for over 500 brands. By leveraging an AI–driven MarTech platform, omnichannel media reach, and strategic consultancy services, EternityX acts as a bridge between East and West, enabling brands to thrive in a rapidly evolving digital ecosystem.

NPCI International signs agreement with Payments Network Malaysia to enable UPI and DuitNow acceptance in India and Malaysia

MUMBAI, India, Feb. 13, 2026 /PRNewswire/ — NPCI International Payments Limited (NIPL), the international arm of the National Payments Corporation of India (NPCI), has signed an agreement with Payments Network Malaysia Sdn Bhd (PayNet) — Malaysia’s national payments network, to enable QR-based merchant payments between India and Malaysia.

The rollout of this initiative will happen in a phase-wise manner. In the first phase, Indian travellers visiting Malaysia will be able to use their UPI apps to make seamless cross border merchant payments at DuitNow QR acceptance touchpoints. DuitNow QR is Malaysia’s national QR standard, operated by PayNet. In the subsequent phase, Malaysians visiting India will be able to scan UPI QR codes to make merchant payments using their DuitNow apps.

With this integration, Indian tourists will gain access to millions of DuitNow QR merchant touchpoints in Malaysia, across restaurants, retail stores, tourist attractions, and other establishments. Similarly, Malaysian visitors to India will benefit from acceptance at millions of UPI QR–enabled merchant locations across the country.

Ritesh Shukla, MD & CEO, NPCI International, said, “Under the guidance of Government of India and Reserve Bank of India, we aim to expand the global footprint of UPI building interoperable, real-time payment ecosystems with leading payment networks worldwide. Our partnership with PayNet marks an important step in enabling seamless QR-based merchant payments between India and Malaysia, offering travellers a familiar, secure, and convenient payment experience. This collaboration reinforces our commitment to simplifying cross-border payments while strengthening digital and economic connectivity between the two countries.”

Praveen Rajan, CEO of PayNet, said, “This agreement reflects how the national payments infrastructure can support everyday cross-border payments at scale. Once enabled, the linkage between Malaysia’s DuitNow QR and India’s UPI will strengthen payment connectivity for travellers, merchants, banks and the wider financial services ecosystem. In the context of Visit Malaysia 2026 and growing two-way travel, this collaboration contributes to broader trade and economic activity between Malaysia and India.”

The collaboration between NPCI International and PayNet Malaysia strengthens cross-border payment connectivity between India and Malaysia by enabling interoperable QR payment infrastructure that supports secure, efficient and seamless merchant payments for travellers in both countries.

For more information, visit https://www.nipl.com/.