LAS VEGAS, Jan. 6, 2026 /PRNewswire/ — Hisense, a leading brand in global consumer electronics and home appliances, today hosted its CES 2026 press conference under the theme “Innovating a Brighter Life,” showcasing its latest advances in display technology and smart home products—focused on more natural color, healthier viewing, and human-centric experiences.

Guided by the theme, Hisense highlighted how long-term, human-centric innovation has translated into sustained global growth and market leadership. In just a few years, Hisense has become one of the world’s fastest-growing consumer electronics brands, now operating in over 160 countries and ranking No.1 globally in the 100-inch-and-above TV segment and in Laser TVs, according to Omdia. In 2025, Hisense ranked among the top ten brands in the Kantar BrandZ^TM Top 50 Chinese Global Brand Builders for the ninth consecutive year and was named No.1 in the smart home appliance category, according to the Ipsos China Brand Global Trust Index.

This innovation-driven momentum was further recognized at CES 2025, where Hisense received more than 50 international awards across its display and home appliance portfolio, underscoring its leadership in large-screen displays and smart home innovation.

Building on this global momentum, brand trust, and market leadership, Hisense also introduced the Hisense Elite Collection for FIFA World Cup 2026^TM, marking its third consecutive FIFA World Cup^TM sponsorship. More than a product lineup, the collection reflects Hisense’s growing global presence and its role in bringing fans together through shared moments—on the screen and throughout the home—around the world’s most celebrated sporting event.

Headlining the announcement was the debut of RGB MiniLED evo, marking a real system-level evolution in RGB MiniLED development. As The Origin of RGB MiniLED, Hisense continues to advance this display route through a system-level evolution—redefining how light sources, control systems, and algorithms work together. Rather than pursuing parameter-driven performance alone, the RGB MiniLED evo introduces an industry-first Sky Blue–Cyan fourth LED into the backlight. With color performance reaching up to 110% of BT.2020, and color control achieving 134 bits, RGB MiniLED evo enables more authentic color expression, enhanced viewing comfort, and balanced energy efficiency. This real evolution forms the technological foundation of the 116UXS RGB MiniLED TV, the first flagship product powered by RGB MiniLED evo.

Beyond hardware, Hisense also highlighted the evolution of its smart display ecosystem. Beginning January 1, 2026, VIDAA OS will upgrade to an integrated platform for content, AI services, and connected devices in the home.

Through “Innovating a Brighter Life,” Hisense continues to showcase how technology can be applied in practical, human-centric ways—enhancing visual experiences, improving daily comfort, and supporting more connected home lifestyles.

About Hisense

Hisense, founded in 1969, is a globally recognized leader in home appliances and consumer electronics with operations in over 160 countries, specializing in delivering high-quality multimedia products, home appliances, and intelligent IT solutions. According to Omdia, Hisense ranks No. 1 globally in the 100-inch and over TV segment (2023-Q3 2025). As The Origin of RGB MiniLED, Hisense continues to lead the next-generation RGB MiniLED innovation. As the official sponsor of the FIFA World Cup 2026^TM, Hisense is committed to global sports partnerships as a way to connect with audiences worldwide.

SYDNEY, Jan. 6, 2026 /PRNewswire/ — Across the world, healthcare systems are shifting toward value – based models – ones that prioritise experience, outcomes, and quality of life, not just throughput or efficiency. The rise of PREMs (Patient Reported Experience Measures) and PROMs (Patient Reported Outcome Measures) reflects this shift. But these frameworks are only as good as the systems that support them.

That’s why Miroma Project Factory (MPF) has partnered with Ulster University to launch iMPAKT: a transformative mobile and dashboard platform designed to embed person-centred care into the everyday rhythm of healthcare delivery.

Built for nurses, midwives, and their patients, iMPAKT brings to life a measurement framework over a decade in the making – one that distils person-centred care into eight core Key Performance Indicators (KPIs), and enables frontline teams to capture, analyse, and act on real-world feedback. With rich data drawn from surveys, storytelling, patient records, and time-spent observations, the app gives health professionals a clear picture of how well they’re delivering on what matters most to patients: respect, involvement, connection, and trust.

After an initial feasibility study and years of refinement, MPF was brought on board to transform the research prototype into a full commercial-grade mobile application. Leveraging its Honeycomb middleware, MPF delivered both the Flutter-based iOS and Android apps as well as a web-based reporting dashboard that healthcare leaders can use to track progress across departments and benchmark against other sites and settings.

From maternity wards to community nursing teams, iMPAKT is already in use across seven international sites, including the Prince of Wales Hospital in Sydney. Nurses can hand the app to patients to capture their stories, reflect on those insights, and use tailored dashboards to guide critical team discussions and service improvements. Everything is designed to run in six-week “cycles,” creating momentum for teams to reflect, reset, and improve.

The app has shown it can do more than report – it can provoke action, accelerate learning, and support shared decision-making in ways traditional systems can’t. And with minimal burden on busy staff.

“iMPAKT is what happens when research, design, and clinical practice finally meet in the middle,” said Kat Robinson, CEO at MPF. “It’s proof that digital tools can support dignity, not just data. And in doing so, it gives frontline staff a way to lead culture change from the inside out.”

With renewed interest and backing from Ulster University, the project has now secured a new round of development through the Enabling Research Award from the Public Health Agency’s HSC R&D Division, with the aim of scaling iMPAKT as a global standard for patient experience evaluation and clinical impact measurement.

But iMPAKT’s most powerful feature may be its simplicity: it puts reflection, storytelling, and accountability back where they belong – at the bedside.

“This is how we restore the heart in healthcare. Not by asking nurses to do more – but by giving them tools that show how much they already do.”

About iMPAKT

iMPAKT is a digital health platform developed by Ulster University in collaboration with Miroma Project Factory, designed to enable nursing and midwifery teams to measure and improve person-centred care. Using eight evidence-based Key Performance Indicators (KPIs), iMPAKT captures patient experiences through four data collection methods and transforms them into actionable insights via a mobile app and web dashboard. The platform is currently being tested across the UK and Australia, with plans for commercial expansion supported by new research and funding partnerships.

About Miroma Project Factory (MPF)

MPF is a multi-award-winning digital strategy and product studio that delivers innovative digital solutions across web, platforms, and systems. Specialising in purposeful technology, MPF works at the intersection of strategy, design, and engineering to create impactful digital products for organisations ready to lead. With deep expertise in healthcare, MPF helps clients scale responsibly, communicate clearly, and connect meaningfully with their audiences. For more information, visit www.theprojectfactory.com.

For media enquiries, interviews or partnership opportunities, please contact:
Miroma Project Factory
info@theprojectfactory.com

Professor Tanya McCance
Ulster University
tv.mccance@ulster.ac.uk 

Highlights:

• Snapdragon^® X2 Plus transforms every click and every moment for modern professionals, aspiring creators and everyday users, delivering speed, multi-day battery life and built-in AI features.
• The newest entrant in the Snapdragon X Series platform broadens access to the advanced performance and premium experiences consumers and businesses expect.
• Snapdragon X2 Plus harnesses the power of the 3^rd Gen Qualcomm Oryon™ CPU and an 80 TOPS NPU, with select devices from leading OEMs available for purchase in 1H26.

LAS VEGAS, Jan. 6, 2026 /PRNewswire/ — At CES, Qualcomm Technologies, Inc. announced the Snapdragon X2 Plus platform, the newest entrant to Snapdragon X Series. A bold leap forward, it transforms every click and every moment for modern professionals, aspiring creators and everyday users seeking a fast, responsive and portable device with multi-day battery life. With the launch of Snapdragon X2 Plus, Qualcomm Technologies expands the power of Windows 11 Copilot+ PCs across its Snapdragon X Series with select devices from leading OEMs available for purchase in 1H26.

Consumers set the pace. Snapdragon X2 Plus sets the bar.
Modern professionals, aspiring creators and everyday users expect their PCs to keep up with them–from speed to multi-day battery life to built-in AI features. Designed to surpass their pace, Snapdragon X2 Plus delivers lightning-fast performance and fluid multitasking in sleek, ultra-portable Windows 11 Copilot+ PCs. Consumers can shift from data-intensive analysis to creative design or video calls without compromise.

This is where Snapdragon X2 Plus sets the bar. The 3rd Gen Qualcomm Oryon™ CPU delivers up to 35% faster CPU single-core performance than the previous generation, while using 43% less power than the previous generation. An integrated Qualcomm^® Hexagon™ NPU delivers 80 TOPS of AI performance for next-generation agentic experiences and seamless multitasking. With blazing connectivity through Wi-Fi 7, optional 5G, and advanced security from Snapdragon^® Guardian, consumers can stay on-the-go and in the flow.

“Modern professionals and creators want to do more, create more, and push the limits of generative AI and all-day performance. Snapdragon X2 Plus platform delivers the power, efficiency and intelligence to surpass their ambitions, making each experience more responsive and personal,” said Kedar Kondap, SVP and GM of computing and gaming at Qualcomm Technologies, Inc.

For press assets and more information about Snapdragon X2 Plus, please refer to our press release here.

Home appliances connected to SmartThings app enable lower insurance premiums through simple assessment process at no additional cost

LAS VEGAS, Jan. 6, 2026 /PRNewswire/ — Samsung Electronics Co., Ltd. announced Smart Home Savings, a new service developed with Hartford Steam Boiler (HSB), Munich Re’s powerhouse for technology-driven risk management services and a leading provider of equipment and appliance insurance. The service can help U.S. consumers lower home insurance premiums by recognizing the protective capabilities of existing Samsung home appliances connected to the SmartThings[1] platform.

By opting into Smart Home Savings through the SmartThings app, customers let participating insurance carriers know about the protective features of their connected appliances. Homes with appliances that can detect early risk indicators like small water leaks may be recognized as having a stronger safety profile. With the information about which connected appliances consumers have on SmartThings, insurers are aware that a household is equipped with smart appliances capable of identifying issues and notifying its users, and they can apply premium reducing policy credits resulting in lower premiums. This approach not only reduces costs for families, but also demonstrates how technology has the potential to reshape home insurance.

Proven Success With Plans for Expansion

In 2025, Samsung and HSB partnered with major U.S. home-insurance carriers to pilot Smart Home Savings in Florida. While savings will ultimately vary by home, state, and insurance company, early results reveal meaningful premium reductions for many. Based on this success, Samsung and HSB are expanding the program to more U.S. states and will extend availability to Europe and other global regions throughout this year. The program is now publicly available for U.S. Insurance Companies to join.

Aligned with the Home Connectivity Alliance (HCA) Insurance Interface Specification, Smart Home Savings is designed as a scalable open, pro-competitive model, allowing multiple insurers and a growing ecosystem of smart-home brands to participate. This fosters innovation, expands consumer choice and promotes healthier competition across both the insurance and smart-home markets.

“Samsung is committed to delivering practical, everyday benefits through connected-home innovation,” said Hyesoon Yang, Executive Vice President and Head of New Biz Team for the Digital Appliances (DA) Business at Samsung Electronics. “Smart Home Savings is designed to help households realize the benefits of personalized smart insurance, and we will continue working with partners to expand safer, smarter living experiences around the world.”

“HSB, through our proprietary platform, is helping connect Samsung and insurers to give families access to both protection and affordability,” said Greg M. Barats, President and Chief Executive Officer of HSB Group Inc. “A connected home is a safer home, the early results are strong, and we look forward to expanding the service with leading carriers across the US.”

About Samsung Electronics Co., Ltd.

Samsung inspires the world and shapes the future with transformative ideas and technologies. The company is redefining the worlds of TVs, digital signage, smartphones, wearables, tablets, home appliances and network systems, as well as memory, system LSI and foundry. Samsung is also advancing medical imaging technologies, HVAC solutions and robotics, while creating innovative automotive and audio products through Harman. With its SmartThings ecosystem, open collaboration with partners, and integration of AI across its portfolio, Samsung delivers a seamless and intelligent connected experience. For the latest news, please visit the Samsung Newsroom at news.samsung.com.

About Hartford Steam Boiler

Hartford Steam Boiler (HSB), part of Munich Re, is a multi-line specialty insurer and provider of inspection, risk management and IoT technology services. HSB insurance offerings include equipment breakdown, cyber risk, specialty liability and other coverages. HSB blends its engineering expertise, technology and data to craft inventive insurance and service solutions for existing and emerging risks posed by technological change. Throughout its 159-year history HSB’s mission has been to help clients prevent loss, advance sustainable use of energy and build deeper relationships that benefit business, public institutions and consumers. HSB holds A.M. Best Company’s highest financial rating, A++ (Superior). For more information, visit www.hsb.com and connect on LinkedIn.

[1] To use SmartThings features, the SmartThings app must be installed and connected to a wireless network. Feature availability, supported environments and specifications may vary by product. The SmartThings app can be downloaded from the Galaxy Store, Play Store or App Store (Android OS 9.0 or later with at least 3GB RAM or iOS 15.0 or later).

 

How LG Electronics Brings AI to Life Across Homes, Mobility and Infrastructure With Affectionate Intelligence

News Summary:

• LG Electronics introduced its approach to “AI in Action,” built on three strategic pillars: device excellence, orchestrated eco-system and expansion of AI-driven solutions beyond the home to AI-defined vehicles and high-efficiency HVAC solutions for AI data centers.
• LG CLOiD^TM, a home-specialized AI robot, was unveiled as an ambient care agent designed to reduce both physical and mental labor.
• Product highlights included the ultra-slim LG OLED evo W6 Wallpaper TV with Hyper Radiant Color Technology and True Wireless technology and an advanced LG SIGNATURE refrigerator that understands conversational language.

LAS VEGAS, Jan. 6, 2026 /PRNewswire/ — LG Electronics (LG) today presented its approach to “AI in Action” at LG World Premiere, the company’s annual pre-CES event in Las Vegas. The company highlighted three core pillars behind its strategy: Affectionate Intelligence that has evolved into action-oriented AI, industry-leading products grounded in core technological excellence and a seamlessly orchestrated ecosystem that extends beyond the home to vehicles and commercial spaces – all focused on delivering tangible, everyday customer value.

Held under the theme “Innovation in tune with you,” the event welcomed approximately 1,000 guests, including global media, industry experts and partners, with many more joining via live stream around the world.

An annual tradition on the eve of CES, LG World Premiere serves as a platform for LG to unveil its latest innovations and long-term direction. Today’s event reaffirmed LG’s commitment to customer-centric innovation that genuinely makes life better.

From Affectionate Intelligence to AI in Action
LG showcased the next chapter of its Affectionate Intelligence, first introduced two years ago. At this year’s World Premiere, the company showcased how its AI now puts intelligence into Action – AI that moves beyond conversation to actively orchestrate devices, spaces and services, making everyday life more comfortable, efficient and intuitive.

Delivering Tangible Customer Value Through LG’s AI in Action
The event opened with CEO Lyu Jae-cheol taking the stage. Introducing the question, “What if AI could step out of the screen and start working for us in real life?” Lyu explained how LG’s approach to AI in Action is built on three pillars:

• Excellence in device rooted in core technologies
• A seamlessly connected ecosystem
• Expansion of AI-driven solutions beyond the home

This strategy culminates in LG’s Zero Labor Home vision – a future in which intelligent devices become agent appliances, and those appliances operate as a single AI system that manages daily tasks on the customer’s behalf. The goal is to give customers back their most valuable resource: time.

As the physical expression of this vision, LG CLOiD was introduced as a “home-specialized agent” capable of performing tasks with its two arms and five-fingered hands, learning the home environment and continuously optimizing it. Designed for real homes, LG CLOiD combines a safety-first structure with a mobility-optimized form factor, enabling stable, precise operation even when a child or pet suddenly pulls on it, while ensuring smooth, controlled movement throughout the home.

“As a global leader in home appliances, our deep understanding of customer lifestyles is a powerful advantage,” said CEO Lyu, sharing his ambition “to set a new standard for future home life through a variety of solutions, including robots.”

He added that he expects the customer’s AI experience “not to remain in the home, but to connect across various spaces such as vehicles, workplaces and commercial areas, becoming an integral part of their lives.”

Excellence in Device Powered by Exceptional Innovation 
LG also introduced a wide range of core products, showcasing industry-leading technological innovations such as its next-generation OLED TV and the AI-evolved LG SIGNATURE lineup, which applies advanced AI to elevate performance and ease of use.

1.         LG OLED evo W6 Wallpaper TV

• 9 Millimeters Class Thin Design: an engineering feat achieved by meticulous miniaturization of essential components and a complete re-engineering of its internal architecture to deliver a sleek Wallpaper Design.
• Hype Radiant Color Technology: improving perfect blacks, perfect color and higher brightness while lowering reflection to deliver picture quality of the next OLED TVs.
• True Wireless Technology: enables the Wallpaper TV to achieve its thinness, making it the thinnest OLED TV that is wireless.

2.         The LG SIGNATURE refrigerator

• Conversational AI: understands conversational language and provides tailored recommendations. For example, if a customer asks, “Hi LG, what’s the best way to store meat for a week?” the AI suggests and sets the optimal mode.
• Ingredient Recognition: enables personalized recipe recommendations based on what is inside.

3.         The LG SIGNATURE Oven Range

• Gourmet AI: identifies ingredients and recommends from over 80 curated recipes, turning everyday cooking into a guided, intuitive experience.

LG CLOiD: AI in Action in the Zero Labor Home
Through a short vignette of daily life, LG demonstrated how its approach to AI in Action works in real life:

1. Contextual Awareness and Proactive Suggestion: On the way home, a user says, “I’ll be home soon,” via the ThinQ^TM app. Based on the user’s usual jogging routine and a rainy forecast, LG CLOiD suggests an alternative plan – “how about an indoor workout instead of jogging?”
2. Orchestrated Task Handling: Before the user arrives, LG CLOiD adjusts the air conditioner and retrieves workout clothes from the dryer.
3. Ambient Assistance for Daily Tasks: LG CLOiD folds laundry, organizes dishes and manages priorities – reducing both physical effort and mental load.

LG envisions the home robot evolving into an ambient-care agent that supports everyday life in the Zero Labor Home.

Expansion of AI-Driven Solutions Beyond the Homes to Vehicles and Commercial Spaces
LG also laid out how its Affectionate Intelligence is extending beyond the home to drive meaningful change across vehicles, workplaces and commercial facilities, with the goal of realizing a fully connected ecosystem.

• LG AI-Powered In-Vehicle Solutions: As an Experience Architect, LG transforms vehicles into intelligent, personalized spaces powered by the company’s on-device multimodal generative AI platform. This includes gaze-tracking systems, seamless home-to-vehicle entertainment and adaptive displays – leveraging AI expertise from consumer electronics to create vehicles that truly understand their occupants.
• HVAC for the AI Era: LG’s heating, ventilation and air conditioning (HVAC) solutions are being further advanced by AI. The company is strengthening its role in high-efficiency cooling for AI data centers, including business-to-government (B2G) projects in the Middle East and collaborations with companies such as GRC (immersion cooling) and Flex (data center infrastructure).

Closing the event, LG CLOiD reflected LG’s Life’s Good brand promise:
“The future we shared today is one where technology quietly supports people in meaningful ways. With LG’s approach to AI in Action, everyday life becomes better, more meaningful and more human.”

About LG Electronics, Inc.
LG Electronics is a global innovator in technology and consumer electronics with a presence in almost every country and an international workforce of more than 75,000. LG’s four Companies – Home Appliance Solution, Media Entertainment Solution, Vehicle Solution and Eco Solution – combined for global revenue of over KRW 88 trillion in 2024. LG is a leading manufacturer of consumer and commercial products ranging from TVs, home appliances, air solutions, monitors, automotive components and solutions, and its premium LG SIGNATURE and intelligent LG ThinQ brands are familiar names world over. Visit www.lg.com/global/newsroom for the latest news.  

LAS VEGAS, Jan. 6, 2026 /PRNewswire/ — Strutt, a Singapore-incorporated robotics company, today officially announced the launch of the Strutt ev¹, a first-of-its-kind smart everyday vehicle, at the 2026 Consumer Electronics Show (CES). Designed to transcend the limitations of traditional mobility solutions, the ev¹ redefines the personal mobility category by blending automotive technology with human-centered design to deliver greater independence, confidence, and a more joyful everyday experience.

The Strutt ev¹ enters the market with significant industry recognition, having received both the 2025 Red Dot: Luminary Award and the 2026 CES Best of Innovation Award in the Vehicle Technology and Advanced Mobility category. By integrating Strutt’s proprietary evSense System and Quad-Drive System, the ev¹ achieves what the company defines as human-vehicle unity, a seamless harmony in which the vehicle anticipates and responds to user intent in an intuitive and natural manner.

The Vision: Mobility Without Friction

The ev¹ addresses three persistent challenges in modern micro-mobility: limited accessibility, stress navigating tight or crowded environments, and the social stigma associated with traditional personal mobility devices.

For Tony Hong, CEO of Strutt, the mission is personal. His grandmother, like many seniors across Europe and the U.S., transitioned from a bicycle to a tricycle as her strength declined. Her safety became a constant family anxiety, yet traditional mobility aids lacked the thoughtful design and intuitive intelligence she expected. This contradiction highlighted an unmet need: a mobility solution empowers the everyday with uncompromising dignity.

“The Strutt ev¹ is not a conventional mobility device; it is a smart everyday vehicle designed to expand people’s worlds,” said Tony. “Our goal is human-vehicle unity, movement that feels predictable, responsive, and intuitive, allowing technology to fade into the background so users can focus on living.”

With electric vehicles reaching new levels of sophistication and rapid progress in robotics and AI, Strutt united a team of top engineers and designers to turn these breakthroughs into reality. The result is its first product: the Strutt ev¹.

The Intelligence: evSense 360° Vision

At the core of the ev¹ is the evSense System, a comprehensive sensor architecture delivering true 360-degree environmental awareness through a fusion of high-performance sensors. These include LiDAR for point-cloud mapping, cameras for semantic understanding, and a combination of time-of-flight and ultrasonic sensors.

This intelligence powers Co-Pilot and Co-Pilot+ modes, which enhance safety and convenience by smoothing user inputs, applying proactive braking, and continuously adjusting vehicle behavior to reduce collision anxiety.

The ev¹ also introduces advanced Auto-Pilot capabilities. Pathfinder enables users to pinpoint a destination directly on the on-screen map, after which the system calculates and navigates the route to that point. Waypoints extends this experience with a library of saved, named locations, paired with a cloud-based Large Language Model (LLM) that understands natural language and conversational intent to select the appropriate waypoint and guide navigation accordingly, for example, “I want some milk,” directing the user to the fridge.

ev-Pilot is ev¹’s riderless autonomy feature set, enabling the vehicle to perform selected tasks without anyone seated on it. One example is Follow Mode, where ev¹ autonomously follows its owner so it can stay with them during short walks or transitions. More ev-Pilot features will roll out via over-the-air (OTA) updates as they are validated and released.

The Architecture: Quad-Drive Performance

To match its intelligence with physical capability, Strutt engineered the Quad-Drive system, a proprietary four-wheel active-drive architecture designed for precise, real-world mobility. At its core is an advanced active steering system, derived from automotive active-steering architectures, enabling exceptionally accurate path tracking and vehicle control. This approach allows the ev¹ to respond fluidly to user movement and environmental changes, delivering one of the most precise maneuvering experiences in personal mobility.

Powering the system are four independent motors, including high-torque rear drive units delivering a combined 120 N•m of peak torque, a figure that rivals that of a small car. Working in concert with a shock-absorbing suspension system, Quad-Drive dynamically distributes power in real time to maintain traction and stability across uneven terrain, gravel, wet pavement, or debris.

“With Quad-Drive, we made sure the vehicle’s muscle truly matched its brain,” said Barney Mason, Head of Design at Strutt. “Active steering gives us unmatched control accuracy, while the torque and the independent suspension system inspire confidence across real-world surfaces, without sacrificing comfort or stability.”

The ev¹ supports a top speed of 8 mph (13 km/h), a maximum payload of 350 lbs (160 kg), a 13-degree climbing capability, and 80 mm (3.1 inches) of ground clearance. Designed for everyday practicality, the vehicle features a modular architecture that disassembles into five portable components, along with a fully adjustable seating system for personalized ergonomic comfort.

A Living Platform

The ev¹ is designed to grow. With over-the-air (OTA) updates, the vehicle will continuously receive bug fixes and feature updates, ensuring that the product stays at the cutting edge long after purchase.

Availability, Pricing and Trial Drive

Starting today, the Strutt ev¹ is available for early-bird pre-orders via Strutt’s official website (www.strutt.inc). Positioned as a premium bridge between essential mobility and cutting-edge robotics, the ev¹ represents a new era of independent living.

To celebrate its global debut, Strutt is offering an exclusive price of $5,299, a significant savings from the $7,499 MSRP. Prospective customers may experience the ev¹ in person at upcoming exhibitions around the world or book trial drives through the website.

About Strutt

Strutt is a Singapore-incorporated robotics company redefining personal transport through advanced sensing, intelligent driving technology, and awards-winning industrial design. The company’s flagship product, the Strutt ev¹, is engineered to deliver electric-vehicle-level safety, intelligence, and control in a compact personal vehicle built for everyday use.

Find out more: https://www.strutt.inc/

For the media kit, please refer to this link: https://bit.ly/Struttev1MediaKit

LAS VEGAS, Jan. 5, 2026 /PRNewswire/ — As Lexar celebrates its 30th anniversary, the brand reflects on three decades of innovation, engineering excellence, and trusted performance. Since 1996, Lexar has evolved from a pioneer in memory card standards into a global brand shaping the workflows of creators, gamers, professionals, and next-generation smart devices.

Building on this foundation, Lexar enters 2026 with a clear focus: continuing to meet evolving user needs while preparing for a future shaped by AI-enabled workflows, mobility, and real-time data.

Value Leadership—30 Years of Innovation, Reliability, and User-Centric Product Design

For 30 years, Lexar has built its reputation on three core values—Professionalism, Innovation, and Service—delivering storage solutions that evolve with the needs of photographers, filmmakers, gamers, and mobile creators.

Professionalism: Since setting the industry’s CF card read speed standard in 1996, Lexar has continued pushing boundaries in memory card technology. The Lexar Professional DIAMOND CFexpress 4.0 Type B Card extends this leadership with sustained performance for high-end cinema, ultra-high- bitrate capture, and next-generation 8K workflows.

Innovation: Product and technology breakthroughs have defined Lexar’s journey from the start—consistently pushing industry boundaries from the world’s first professional workflow solution to the industry’s first all-metal SD card, the Lexar ARMOR GOLD SDXC UHS-II Card and the world’s first 1TB microSD Express card, the Lexar PLAY PRO microSDXC Express Card.

Service: Lexar understands that storage is more than hardware—it is a complete, trusted solution. With tools like the Lexar App and end-to-end support, Lexar helps consumers protect, manage, and preserve the work and memories that matter most.

Product Leadership—Flagship Storage Solutions at CES 2026

These pillars of Lexar’s value leadership are reflected in the flagship products showcased at CES 2026—solutions refined through ongoing user insight and evolving user scenarios, and built on Lexar’s long-standing engineering expertise.

Featured products include:

• Lexar Professional SILVER PLUS microSDXC —The world’s fastest 2TB UHS-I microSD card, offering up to 255MB/s read and 180MB/s write with 4K60P video recording and enhanced durability—ideal for drone, action camera users and outdoor creators.
• Lexar Air Portable SSD—A stylish, ultra-light weight portable storage solution weighting just 0.6 oz, featuring automatic backup via the Lexar App. Designed for creators and mobile users who need fast, seamless storage wherever they go.
• Lexar PLAY X PCIe 4.0 NVMe SSD—Up to 7400MB/s read and 6500MB/s write for gaming, content creation, and high-performance workflows.
• Lexar TouchLock Portable SSD—NFC dual-encryption portable SSD, featuring NFC authentication and 128-bit AES hardware encryption. Using a smartphone as the key, users can tap to unlock secure storage zones, in a slim, magnetic drive that offers automatic photo backup.

Together, these solutions reinforce Lexar’s leadership in delivering highly reliable, high-performance storage across diverse workflows—from action content capture to high-speed gaming to everyday mobile creation.

Technology Leadership—Introducing Lexar’s AI Storage Core

As AI accelerates from cloud to edge, next-generation devices—from AI PCs and gaming systems to imaging tools, autonomous equipment, and robotics—are placing unprecedented demands on storage. These workloads require higher sustained performance, stronger reliability for mission-critical operation, and greater flexibility for mobile and distributed AI workflows.

To address this shift, Lexar introduces the AI Storage Core—a new storage foundation built on three pillars: performance, reliability, and flexibility—marking the beginning of the consumer-level AI storage era.

Guided by this framework, Lexar will introduce three AI-grade storage products:

• AI-Grade SSD—For AI PCs and high-performance compute workloads.
• AI-Grade Storage Stick—As more next-generation PCs adopt built-in expansion interfaces, the AI-Grade Storage Stick will allow users to expand storage instantly by simply plugging in a device to increase capacity.
• AI-Grade Card—For 8K AI imaging, sensor fusion, and real-time edge analytics.

These early product directions represent the pioneering phase of the AI Storage Core. Lexar will continue expanding this platform across AI gaming, AI imaging, intelligent robotics, and next-generation automotive systems.

Brand Leadership—A Global Partnership Built on Shared Values

This forward-looking vision also extends to Lexar’s global partnership with the Argentina National Football Team, serving as the team’s global storage partner. A partnership grounded in shared values of leadership, professionalism, and global impact. The team’s champion legacy aligns with Lexar’s three decades of pushing industry boundaries and delivering trusted, high-performance storage solutions.

To celebrate the partnership, Lexar will introduce Argentina National Football Team co-branded editions of the Lexar Air Portable SSD and Lexar SL500 Portable SSD in the first half of 2026—products created to help fans, creators, and professionals capture and preserve the moments that matter. The two brands both inspire global audiences: one through football’s ability to unite people across cultures, the other through technolohat empowers creators, gamers, and professionals worldwide.

Visitors can explore Lexar’s full lineup at CES Booth #20234, Central Hall, Las Vegas Convention Center, January 6–9, 2026.

About Lexar

Founded in California in 1996, Lexar has spent 30 years advancing reliable, high-performance memory solutions and now operates more than 100,000 sales channels across six continents, serving over 100 million users in more than 70 countries. Its award-winning portfolio—from memory cards and SSDs to DRAM and mobile storage—continues to empower creators, professionals, and everyday users worldwide.

For more information, please visit lexar.com and follow us on Instagram, Facebook, X, YouTube, Linkedin.