LAS VEGAS, Jan. 5, 2026 /PRNewswire/ — Patriot Memory, a global leader in high-performance memory and storage solutions, will unveil its latest advancements at CES 2026, taking place January 6–9, 2026, in Las Vegas, Nevada. Building on decades of engineering expertise, Patriot’s CES 2026 showcase highlights the company’s continued focus on next-generation DDR5 memory and PCIe Gen5 storage technologies designed for enthusiasts, gamers, and professional users.

At CES 2026, Patriot Memory will present its newest innovations across both memory and storage under the Patriot and Viper Gaming brands, including:

Next-Generation DDR5 Memory

Viper Xtreme 5 Aurum Edition DDR5

The Viper Xtreme 5 Aurum Edition represents the pinnacle of Patriot’s DDR5 design philosophy, combining elite performance with refined aesthetics. Engineered for stability at high frequencies, the Aurum Edition delivers DDR5 speeds of up to 8000MT/s with capacities up to 64GB, paired with a premium, precision-crafted heat spreader design. Built for enthusiasts who demand both speed and visual distinction, the Aurum Edition embodies Patriot’s commitment to pushing DDR5 performance while maintaining elegance and reliability.

Viper Elite 5 Ultra DDR5

Designed specifically for Intel^® Core™ Ultra platforms, the Viper Elite 5 Ultra DDR5 series is optimized for next-generation Intel architectures. Offering DDR5 speeds up to 8000MT/s with capacities up to 96GB, Elite 5 Ultra delivers exceptional compatibility, efficiency, and stability for gamers and power users seeking a platform-focused memory solution tuned for modern workloads.

Viper Steel 5 DDR5

Rejoining Patriot’s CES 2026 lineup, Viper Steel 5 DDR5 continues to represent a balance of performance, capacity, and clean industrial design. Supporting speeds up to 8600MT/s with capacities up to 128GB, Viper Steel 5 is designed for high-performance systems that demand scalability, reliability, and broad platform compatibility.

New Model Prototype

Patriot will also preview a New Model Prototype DDR5 module, offering a glimpse into the company’s future memory roadmap. Demonstrated at speeds exceeding 10,000MT/s, with capacities to be determined, this engineering prototype highlights Patriot’s ongoing development around leading-edge platform compatibility, extreme performance targets, and forward-looking industrial design. The prototype underscores Patriot’s commitment to innovation across performance, stability, and aesthetics.

PCIe Gen5 SSD & Flash Storage Innovations

Flagship PCIe Gen5 SSD Family

Patriot’s CES 2026 storage showcase centers on its PCIe Gen5 SSD lineup, including the PV593, PV563, and PV563H. Designed to meet the demands of high-performance computing, content creation, and next-generation gaming, these drives leverage the latest PCIe Gen5 architecture to deliver exceptional throughput and responsiveness.

The flagship PV593 delivers sequential performance of up to 14,000MB/s read and 13,000MB/s write, with capacities up to 4TB, positioning it as Patriot’s highest-end Gen5 SSD for enthusiasts and professionals seeking uncompromising speed.

The PV563 and PV563H share the same core Gen5 architecture, offering sequential speeds of up to 14,000MB/s read and 11,000MB/s write, with capacities up to 4TB. As part of Patriot’s Gen5 SSD family evolution, graphene heat spreaders are now adopted as the standard thermal solution across the lineup, providing improved thermal efficiency and greater flexibility for space-constrained system configurations.

PV563H – Heatsink Edition

For users requiring enhanced thermal performance, the PV563H is available with a factory pre-installed aluminum fin heatsink. This plug-and-play solution enables immediate deployment without additional installation steps, delivering improved heat dissipation for sustained Gen5 performance under demanding workloads.

Commitment to Performance and Innovation

“CES 2026 is an important platform for showcasing how Patriot continues to evolve alongside next-generation computing,” said Les Henry, VP of Sales at Patriot Memory. “From the Aurum Edition DDR5 to our expanding Gen5 SSD family, our latest products reflect a relentless focus on performance, compatibility, and user-focused design.”

Experience Patriot at CES 2026

CES attendees are invited to experience Patriot Memory’s latest memory and storage technologies January 6–9, 2026, in Las Vegas, Nevada. Patriot’s showcase will highlight how the company continues to push the boundaries of speed, stability, and thermal design for the next era of computing.

About Patriot Memory™

Founded in 1985, Patriot Memory is a leading manufacturer of high-performance memory modules, SSDs, and flash storage solutions. Patriot is committed to technology innovation, quality engineering, and delivering competitive performance for gamers, creators, and professionals worldwide. Patriot products are sold globally through OEMs, retailers, e-tailers, and distributors across North America, South America, Asia, and Europe.

Introducing the Industry’s First Oral Care “Blind Box” Series: Miniature City Landmarks Designed to Inspire Greater Smiles; Interactive 3D Posting Boxes and and Themed Pop-up Stations to Debut Across Hong Kong

HONG KONG, Jan. 5, 2026 /PRNewswire/ — Authentic ‘Hong Kong Sentiments’ are often found within the most intimate details of daily life. As a global leader in oral care with a legacy spanning over 200 years, Colgate has grown alongside generations of Hong Kong families, witnessing the city’s evolution firsthand. To reinforce its commitment to professional care, Colgate is proud to unveil the ‘Hong Kong Sentiments’ Themed Toothbrush Collection in early 2026. This pioneering series reimagines iconic local landmarks through a lens of vibrancy and youthful creativity. By integrating these miniature city icons into premium toothbrush design, Colgate is also introducing the industry’s first ‘Blind Box’ concept, featuring limited-edition collectibles. This initiative seeks to transform the essential daily routine into an immersive journey of urban exploration, blending nostalgic sentiment with the element of surprise.

In conjunction with the product launch, Colgate will deploy a series of large-scale, toothbrush-themed ‘3D Posting box’ installations across Hong Kong, Kowloon, and the New Territories. These interactive landmarks, alongside a series of ‘Hong Kong Sentiments’ pop-up brand activations, are designed to engage the public in the heart of the city’s busiest districts. Visitors are invited to participate in these immersive experiences, where they can collect exclusive postcards and promotional vouchers. Through this campaign, Colgate encourages citizens to preserve their cherished memories of Hong Kong and embrace the New Year with a healthy, confident smile.

The collection is not merely a retrospective of the past, but an appreciation of the nuanced details that still resonate within our contemporary daily routines.

True ‘Hong Kong Sentiments’ extend beyond archival photographs, residing deeply within our collective sensory memories. Recognizing this unique urban pulse, Colgate has intentionally moved away from a somber, retrospective aesthetic for its new collection. Instead, the brand has chosen a vibrant, spirited design language to reinterpret the city’s essence. By artfully capturing the leisurely pace of the Star Ferry, the luminous skyline of Victoria Harbour, and the exuberant atmosphere of the Cheung Chau Bun Festival, Colgate has distilled these iconic silhouettes into minimalist designs, seamlessly integrating the spirit of Hong Kong into the daily oral care experience.

Through this distinctive design, Colgate aims to imbue the daily routine with a sense of the city’s singular charm and vitality. By celebrating these refined details of local life, the collection serves as a daily reminder for consumers to cherish their heritage while prioritizing professional oral health. Colgate‘s ultimate vision is to empower the people of Hong Kong to showcase their most healthy and confident smiles, embracing each day with a revitalized spirit and a profound appreciation for the city’s vibrant narrative.

Product Detail

A Highly Anticipated City-Wide Launch: Introducing the First-Ever ‘Miniature Landmark’ Blind Box Collection

To enhance the collectible value and engagement of the ‘Hong Kong Sentiments’ campaign, Colgate is pioneering the integration of the ‘Blind Box’ trend into the oral care category with the debut of the ‘Miniature Landmark’ Collectible Series. Each intricately crafted model artfully replicates Hong Kong’s iconic landmarks while playfully incorporating elements of Colgate‘s signature oral care products. Beginning January 2, 2026, customers can participate in this highly anticipated event. Upon purchasing any ‘Hong Kong Sentiments’ themed products or any Colgate/Plax products totaling HK$68 or more at major retail platforms, customers will receive one complimentary Blind Box* (distributed at random). Furthermore, ecom exclusive, limited-edition Blind Box^ will be available for online shoppers with any purchase of Colgate/Plax products totaling HK$128 or more at designated e-commerce stores—an initiative poised to ignite a city-wide collecting phenomenon.

Colgate envisions these miniature collectibles as versatile companions, whether displayed as calming desk ornaments or carried as functional keychains. By integrating these familiar silhouettes of the city into daily life, the brand seeks to provide a gentle reminder for individuals to embrace a confident, healthy smile. Ultimately, these collectibles serve as an inspiration to maintain a positive and optimistic perspective, empowering the community to navigate daily life with resilience and joy.

Limited-Time Engagement: Discover the Colgate “Hong Kong Sentiments” 3D Posting Box Installations

The excitement of the collection extends from the home to the streets of Hong Kong. To build on this momentum and encourage the community to share the spirit of the city alongside their healthy smiles, Colgate is proud to announce a series of interactive installations from January 9 to February 22, 2026. Strategic brand activations featuring the Colgate “Hong Kong Sentiments” 3D Posting boxes will debut at high-traffic urban hubs across Hong Kong, Kowloon, and the New Territories. These installations will showcase two exclusive commemorative designs: the “Tramway Heritage” edition and the “Victoria Harbour” edition. Members of the public are invited to capture creative photography with their miniature collectibles and share these moments of nostalgia and confident smiles across social media platforms.

Colgate Promotional Campaign: Experiencing Local Heritage Firsthand with a Series of Engaging City-wide Surprises

Furthermore, from January 10 to January 24, 2026, Colgate will host a series of promotional activations across four strategic urban hubs, including Tseung Kwan O, Ma On Shan, Aberdeen, and Tsuen Wan West. In a significant show of support for community wellness, in the upcoming Standard Chartered Hong Kong Marathon, Colgate is also setting up a dedicated cheer point in Tin Hau station to energize participants and spectators alike. These events will center on four interactive highlights: large-scale landmark installations and mascot for public engagement, the distribution of commemorative Hong Kong Sentiments postcards and product vouchers, and an exclusive opportunity to redeem a Colgate Total Plaque Release Toothpaste 18g upon presentation of a same-day purchase receipt. Through these vibrant initiatives and its marathon cheering event, Colgate seeks to integrate oral health awareness into the community’s active lifestyle, encouraging everyone to embrace challenges with a confident and healthy smile.

Colgate captivates social media with a visionary, larger-than-life tribute to Hong Kong, magnifying the city’s iconic landmarks alongside your healthy, confident smile.

To expand the reach of this campaign and share its energy with every corner of Hong Kong, Colgate is launching a series of breathtaking surrealist social media content. Designed to ignite online conversation through powerful visual impact, the campaign features larger-than-life “Hong Kong Sentiments” toothbrushes and oversized miniature landmarks. These visuals use a stunning scale to transform familiar urban silhouettes into extraordinary spectacles, perfectly embodying the brand’s unique philosophy: “Minimizing City Landmarks, Maximizing Healthy Smiles.” By bringing an unprecedented level of visual entertainment to the city, Colgate encourages the public to immerse themselves in this whimsical experience while showcasing their most confident and healthy smiles.

For more high-resolution images, please visit the link: http://bit.ly/4jhS5eB

Tags & Hashtags:

@colgate.hongkong #Colgate #ColgateHK #ColgateHKSentiments #ColgateHKSentimentsToothbrush #ColgateHKSentimentsBlindbox #HongKongSentiments #ColgateHealthySmiles #200YearsOfCare #MinimizingCityLandmarks #MaximizingHealthySmiles

About Colgate-Palmolive

Colgate-Palmolive is a global leader in household and personal care products, offering a wide range of products in oral care, personal care, home care, and pet nutrition. Colgate’s well-known brands are sold in over 200 countries and regions worldwide, including Colgate, Palmolive, Softsoap, Irish Spring, Protex, Sorriso, Kolynos, Sanex, Ajax, Axion, Soupline, Suavitel, Hill’s Science Diet, Hill’s Prescription Diet, and Hill’s Ideal Balance.

BANGKOK, Jan. 5, 2026 /PRNewswire/ — Fireworks arced across Bangkok’s skyline. Drones lit up the night sky. A sea of people filled the Ratchaprasong district as the city counted down together.

At midnight, centralwOrld Bangkok Countdown 2026: The Original – A Tribute to Love transformed the heart of Thailand’s capital into a global stage, reinforcing centralwOrld’s reputation as the “Times Square of Asia.”

More than 350,000 people, including international visitors, gathered at the city’s most recognisable crossroads to welcome the New Year, turning one of Southeast Asia’s busiest urban districts into a single, shared moment of celebration broadcast nationwide.

Organised by Central Pattana plc, Thailand’s leading retail-led real estate developer, the event delivered a large-scale countdown spectacle created entirely by a 100% Thai production team. From stage architecture and lighting design to sound systems and immersive visuals, the production underscored Thailand’s growing capacity to deliver entertainment experiences at a global standard.

The visual centrepiece of the night was Thailand’s longest cityscape fireworks display, launched in the heart of Bangkok and combined for the first time with a drone show, synchronised with the expansive panOramix digital screen spanning the Ratchaprasong area. The coordinated spectacle created a unified, city-wide countdown experience on the ground and through live nationwide broadcasts.

Music remained central to the celebration, as centralwOrld presented a continuous “World’s Music Festival” featuring Thailand’s leading T-Pop artists. All performances were produced exclusively for the centralwOrld countdown stage, with the event also marking Butter Bear, viral Thai character,’s first-ever countdown appearance.

The celebration was delivered through cooperation between public and private sector partners, reflecting a coordinated effort to position Bangkok as a global New Year destination. Beyond the capital, festivities extended nationwide through Thailand Countdown 2026, activating Central shopping centres across key provinces.

With its scale, visual ambition and sustained public appeal, centralwOrld Bangkok Countdown 2026 once again affirmed its leadership as Thailand’s No.1 countdown landmark — firmly positioned alongside the world’s most iconic urban countdowns.