East-West Marketing Leaders Unite as AI Revolution Transforms Hong Kong 

HONG KONG, Sept. 12, 2025 /PRNewswire/ — Artificial Intelligence (AI) is transforming our lives and business models at an unprecedented pace. A recent local bank survey shows that over 70% of customers use generative AI daily, and businesses are actively embracing AI to enhance customer experiences, optimise data analytics, and explore new avenues for growth. As Hong Kong’s largest digital marketing community, IAB Hong Kong announces that its annual flagship event “C25” will take place on 24 September 2025 at the Hong Kong Convention and Exhibition Centre (HKCEC), bringing together industry elites from Hong Kong and around the world to explore the latest trends in AI within digital marketing and seize future growth opportunities.

Under the theme “AI in Action”, C25 2025 will showcase real-world AI business applications through keynote speeches, expert panels, and practical case studies. Attendees will gain actionable insights into how AI is enhancing customer engagement, boosting efficiency, and unlocking fresh growth opportunities in Hong Kong and beyond.

A key highlight this year is the launch of the inaugural “Agentic AI Challenge”, a groundbreaking competition designed to fast-track the industry’s move from theory to practice. Participants will develop advanced AI agent solutions capable of autonomously planning, executing, and optimising complex tasks—accelerating local adoption of automation and AI-driven marketing strategies.

C25 Organising Committee Chair, Tania Lau, “Agentic AI has transcended its role as a supporting tool to become a transformative force, redefining how businesses operate and roles are shaped. In Hong Kong, we’re witnessing workflows revolutionized, roles reimagined, and new opportunities unfolding at an unprecedented pace. This evolution doesn’t replace human creativity—it elevates it, empowering marketers to achieve more, drive groundbreaking innovation, and set new benchmarks for our industry.”

Prominent Speaker Panel Leading Industry Discussions

C25 features a world-class lineup of over 50 industry leaders and tech innovators, including marquee names such as Amazon Web Services, Google, Meta, WPP, Microsoft and Baidu. Attendees will access insights and witness practical expertise through 30+ dynamic keynotes, panels, and live case studies, focusing on the future of digital marketing and the business impact of AI.

The conference is structured across four action-driven tracks:

• AI HORIZONS – Big-picture trends and future-shaping innovations, including keynotes from top AI chiefs on search, disruptive applications, and practical deployment.
• AI DRIVERS – Sector-focused strategies with deep dives into finance, retail, travel, and global video content—showcasing how AI delivers personalisation, efficiency, and overseas expansion.
• AI ACCELERATORS – Breakthroughs in health, entertainment, and culturally-inspired marketing, illustrating how AI is transforming industry practices and audience experiences.
• AI CATALYSTS – Innovative solutions for smarter analytics, omni-channel ad automation, and AI-enabled influencer strategies that maximise business effectiveness.

New Features: “Agentic AI Challenge” and “VIP Speaker Lounge”

This year’s C25 introduces the first-ever “Agentic AI Challenge“, where participants will design innovative AI agent solutions capable of understanding, planning, and executing complex tasks. The competition is structured in two phases:

• Proposal Submission – Contestants must submit their concepts by the designated deadline. A panel of judges, including university professors and experts from Google, Adobe, Microsoft, HKT, Cherrypicks, and Votee, will shortlist up to 10 finalists.
• Live Presentations – Finalists will present their solutions during the afternoon of C25. An expert jury will evaluate and award the Champion, 1st Runner-up, 2nd Runner-up, and Merit prizes.

Winners will not only receive cash prizes but also industry accreditation, signalling both technical excellence and strategic creativity. Designed to merge innovation with practical application, the Challenge aims to encourage the local industry to move beyond theory and embrace AI-powered marketing execution.

More details: C25 Agentic AI Challenge

VIP Speaker Lounge: Driving Deeper Industry Conversations

C25 2025 also debuts the VIP Speaker Lounge, a premium and exclusive networking platform designed to foster collaboration across industries. The Lounge will bring together senior leaders from brand management, advertising, technology startups, and academia for in-depth dialogue, interactive discussions, and small-group forums. By encouraging knowledge exchange and thought leadership, the Lounge will aim to expand networks, spark partnerships, and accelerate the healthy development of Hong Kong’s AI marketing ecosystem.

Exhibition Zone: Experience Next-Gen AI AdTech

The C25 Exhibition Zone brings together advanced AI and advertising technology solutions from top local and global providers, including intelligent SEO tools, AI-powered analytics platforms, and digital transformation services. Attendees can try out these innovative platforms firsthand, explore their technical advantages, and connect with solution experts for tailored advice. Throughout the event, AI-driven real-time translation will ensure seamless communication, fostering technology-business integration and active industry collaboration.

Event Registration and Participation

Registration for IABHK C25 is now open — secure your spot today and join the new wave of AI-driven marketing! For details and registration: https://bit.ly/JoinIABC25

For enquires, please contact: Email: c25@iabhongkong.com

Click here to watch the event trailer: https://youtu.be/28TvD3ERfuY

Star-Studded Lineup of Distinguished Guests Includes:

Exhibitor Including：

About C25
Three years since the rise of generative AI, the conversation has shifted from exploration to implementation. At the forefront of this transformation is C25 AI Marketing Conference, Hong Kong’s premier gathering for marketing professionals, business leaders, and technology innovators. Under the theme “AI in Action”, the conference will feature hands-on case studies, workshops, and dialogues that illuminate how AI is being seamlessly integrated into marketing and business operations to unlock efficiency, innovation, and growth.

About IAB Hong Kong
IAB Hong Kong is a non-profit association dedicated to advancing the digital marketing industry, cultivating talent, and supporting the local advertising and marketing community in adopting digital innovation. With more than 130 member companies spanning media, ad platforms, agencies, and brands, IAB HK is one of Hong Kong’s most active and influential digital marketing associations. Founding members include comScore, Meta, Google, South China Morning Post, and Yahoo!, with PwC as a strategic partner. For more information, please visit www.iabhongkong.com.

MACAO, Sept. 12, 2025 /PRNewswire/ — Wynn is set to transform the traditional auto exhibition experience with its third edition of the “Wynn Signature – 2025 Hypercar Exhibition”, showcasing over 20 of the world’s most coveted supercars alongside exclusive collaborations between automotive legends and luxury powerhouses. Running from September 29 through November 16 at both Wynn Palace and Wynn Macau, the exhibition coincides with the Macau Grand Prix, creating the city’s ultimate celebration of speed, luxury, and craftsmanship through a series of specially curated experiences found #OnlyAtWynn.

Exclusive limited-time collaborations make Asian debuts
The “Wynn Signature – 2025 Hypercar Exhibition” reimagines the hypercar showcase through first-of-their-kind partnerships that blur the lines between automotive excellence and luxury craftsmanship. At Wynn Palace, all eyes are on the Macao premiere of a Formula 1^® car. The visually stunning, high-tech masterpiece will sport an exclusive luxury fashion house monogram design across its sleek, aerodynamic surface. A series of groundbreaking collaborations are also making their Asian debuts, including the Lamborghini Huracán GT3 dressed in Roger Dubuis colors to create a stunning fusion of Italian racing heritage and Swiss horological precision. The Lamborghini Huracán is draped in A BATHING APE^®‘s signature ABC CAMO camouflage to illustrate how urban fashion culture intersects with supercar design. The Pagani Utopia debuts a limited-edition collaboration between the Pagani and BAPE^® to cleverly interweave Italian automotive artistry with Japanese street fashion. The vintage Mercedes 300SL Gullwing stands as a testament to timeless design alongside an exclusive collection from Chopard, renowned Swiss luxury jeweler and watchmaker.

At Wynn Macau, leading watch marketplace Wristcheck creates an innovative display where limited-edition timepieces float in specially designed capsules next to the British hypercar, Aston Martin Valkyrie Spider.

China’s electric future takes center stage
For the first time in Macao, Wynn is bringing together China’s leading EV manufacturers to showcase the future of electric supercars, demonstrating how Chinese innovation is reshaping the automotive landscape. Visitors to Wynn Macau can witness groundbreaking hypercars that demonstrate not only breathtaking speed and power but also advanced fast-charging capabilities and sustainable technology that is transforming the supercar industry.

Gear up for exciting immersive experiences – pop-ups, live art, and F1 racing simulators 
The exhibition opens with spectacular fanfare on September 29, as Wynn invites Swiss artist Saiff Vasarhelyi to Macao, where he brings the McLaren 600LT to life through one of his signature, real-time spray-painting performances. His colorful transformation of the McLaren 600LT will be on display alongside HUBLOT’s street-art watch collection in a celebration of vibrant artistic expression.

Professional-grade F1^® Racing Simulators provide visitors with the opportunity to experience the thrill of Formula 1 racing on the world’s most famous circuits. These bespoke simulators create an immersive competitive environment where participants can feel the full motion and intensity of F1 racing. Hourly competitions crown the fastest lap time winner, with each champion receiving a custom F1 cap designed by Saiff Vasarhelyi himself. Visitors can participate in the F1 simulator competition by presenting a single, same-day purchase receipt of MOP 5,000 or more from participating retail stores at Wynn Palace or Wynn Macau. Alternatively, guests can qualify with a same-day dining receipt of MOP 500 or more from participating food and beverage outlets at either Wynn location.

Throughout the exhibition, the “Hyper Shop” pop-up store at Wynn Palace offers rare F1 merchandise including exclusive fan apparel and accessories from anniversary collections and special Grand Prix collaborations, as well as LEGO^® builds, collectible helmets, and Amalgam cars. The BAPE^® pop-up store is also making its debut, showcasing Asia’s first exclusive release of their new Pagani crossover collection, giving fashion and automotive enthusiasts unprecedented access to this limited collaboration.

The “Wynn Signature – 2025 Hypercar Exhibition” runs from September 29 through November 16, across both Wynn Palace and Wynn Macau, with free admission open to the public. This timing strategically coincides with the Macau Grand Prix, the city’s most celebrated motorsport event, creating an unparalleled automotive celebration that positions Macao as the epicenter of luxury mobility and racing culture.

This year’s exhibition once again demonstrates Wynn’s commitment to delivering signature luxury experiences that reinforce Macao’s reputation as a World Center of Tourism and Leisure. As part of the exclusive “Wynn Signature” collection of premium experiences, the Hypercar Exhibition offers visitors close-up encounters with the world’s most coveted vehicles and luxury brands, creating truly memorable #OnlyAtWynn moments.

For media enquiries, please contact:
FINN Partners Greater China
wynnmacau@finnpartners.com

Singapore Finternet pioneer backs global cycling showcase, spotlighting trust, financial literacy, and inclusive growth across Asia and Africa

SINGAPORE, Sept. 12, 2025 /PRNewswire/ — Less than 18 months after its founding on 25 April 2024, Embed Financial Group Holdings (EFGH) has claimed the naming rights to one of the world’s most prestigious cycling events, becoming Title Sponsor of the Tour de France EFGH Singapore Criterium 2025.

The event, to be held on 1-2 November 2025, will now carry the name Tour de France EFGH Singapore Criterium 2025. For a company just over a year old, this is more than marketing. It is a bold entrance onto the global stage.

From Singapore Start-Up to Global Spotlight

EFGH is not a typical fintech. It calls itself a Finternet company, building the financial internet of insurance, credit, payments, and remittances. Unlike app-driven fintechs, EFGH builds the infrastructure, the digital plumbing that enables systems to connect and scale.

In just over a year, the company extended its reach beyond Singapore to markets across Asia and Africa. Today it operates in Indonesia, Nigeria, South Africa, Ghana, the Democratic Republic of the Congo, Botswana, and Zimbabwe, where it partners with local institutions to embed insurance, micro-credit, payments, and financial literacy programmes that help communities build security and opportunity.

EFGH’s entry into the Tour de France EFGH Singapore Criterium also reflects a larger global ambition. The company is building the financial infrastructure that connects Asia and Africa, two of the fastest-growing regions for digital finance.

According to McKinsey, Africa’s financial-services market alone could generate up to US$230 billion in revenues by 2025, underscoring the scale of opportunity for firms that can build trusted systems across borders.

As part of the Tour de France global brand, the Singapore Criterium brings the sport’s heritage into Asia, showcasing both elite racing and Singapore’s role as a global hub linking Asia, Africa, and international markets.

Why the Tour de France EFGH Singapore Criterium?

The Singapore Criterium has become a high-profile showcase:

• More than 30,000 spectators in 2024, mostly free access at the Padang
• 61 broadcasters across 190 territories
• 74.5 million global reach and US$48 million media value

For EFGH, aligning with this platform is about more than visibility. It signals its values.

“The Tour de France EFGH Singapore Criterium is about riders pushing limits together. At EFGH, we are building the same thing in finance, an open road where everyone, from a shopkeeper in Jakarta to a remittance worker in Zimbabwe, can ride with trust and confidence,” said Dennis Ng, Executive Chairman of EFGH.

Agnes Goh, Managing Director of Evoke Exp, organiser of the Singapore Criterium, added: “Together with the Singapore Tourism Board, Amaury Sport Organisation, and EFGH, we are shaping a platform that blends world-class sport with community and business impact.”

Grassroots and Community Impact

Beyond the elite race, the Tour de France EFGH Singapore Criterium is about community. EFGH supports expanded formats such as À l’Attaque (team time trials, women’s and masters’ races, foldie sprints) and the Anywheel Community Cycle, which give everyday Singaporeans a chance to ride the same circuit as the pros.

This mirrors EFGH’s mission: to make finance global, professional, and accessible to communities.

About EFGH

EFGH is a Singapore-based Finternet company that is building the financial internet of protection, credit, and digital infrastructure across Asia and Africa to help underinsured and underprivileged communities build security and opportunity.

APIA, Samoa, Sept. 12, 2025 /PRNewswire/ — Phemex, the most efficient crypto exchange, has introduced Multi-Assets Mode, a margin framework that consolidates multiple cryptocurrencies, such as BTC and ETH, into a unified pool for perpetual futures trading. The feature is designed to improve capital efficiency and provide Phemex traders with greater flexibility in managing risk across positions.

Compared with the traditional single-asset margin mode, Multi-Assets Mode enables funds to be deployed more efficiently, while allowing profits from one position to offset potential losses in another. This reduces fragmentation of capital and enhances resilience against liquidation risk.

Federico Variola, CEO of Phemex, commented: “Efficiency has always been at our core. Futures traders, especially professionals and institutions, need infrastructure that minimizes capital waste and strengthens risk frameworks. By consolidating collateral into a unified pool, we enable users to trade more dynamically, hedge more effectively, and unlock liquidity that would otherwise remain idle. Looking ahead, we see models like this becoming standard practice across the industry.”

With Multi-Assets Mode, Phemex adds another layer of functionality for market participants seeking streamlined collateral management, signaling the exchange’s intent to compete not only on breadth of products but also on structural efficiency in futures markets.

About Phemex

Founded in 2019, Phemex is a forward-looking global crypto exchange trusted by over 6 million traders worldwide. The platform offers spot and derivatives trading, copy trading, and wealth management products that combine seamless functionality with institutional-grade security. Known for its reliability and innovative edge, Phemex stands out for prioritizing user experience and transparency in an industry where trust is essential. With a strong vision for the future of finance, Phemex continues to expand its global presence and deliver products that empower users to trade, invest, and grow with confidence.

For more information, please visit: https://phemex.com/

BEIJING, Sept. 12, 2025 /PRNewswire/ — Alongside the debut of 2025 China (Shenyang) Rowing Development Index recently, Shenyang decoded how a traditional industrial base leveraged the “sport+” mode to cultivate new urban hallmark and economic boosters.

On September 5, the China (Shenyang) Rowing Development Index Report (2025) was released there, saying that rowing in the city has undergone leap-forward development thanks to the Hun River-based resources and preferential policies.

In recent years, a series of high-level rowing competitions were staged in Shenyang where rowing is now not only a regional competitive sport but also the city’s influential “name card”.

As the report tells, influences embody the core competitiveness of a city hosting a sport contest and matter much for attracting elite athletes and staging globally renowned competitions.

In 2024, Shenyang’s influences in the sector increased further when related sub-indexes based on number of high-level rowing contests held there and the participating athletes edged up 14.58 percent and 16.26 percent respectively to 211.54 points and 510 points, according to the report.

In late August, the city staged the 2025 Asian Rowing U-19&U-23 Championships, drawing as many as 258 athletes from 15 countries and regions to participate and showcasing the “inclusive, developing and green” philosophy of Asian rowing sport.

Shi Shengyuan, head of the foreign affairs department of the event’s organizing committee, said the contest presented the modernity of Shenyang to the world and built at the same time a bridge for Chinese and Asian youths to communicate over sports.

Generally, Han Jiaxing, researcher from the report issuer Xinhua Index Research Institute believed Shenyang is likely to ride the tide of water sports that are burgeoning in China amid the favorable policy environment and ongoing consumption upgrading.

As sub-indexes of the report provide, Shenyang has developed the “sports+cultural tourism” and “sports+industry” modes to turn tourist traffic brought by rowing contests into economic boosters in recent years.

A self-driven development pathway is in shape there, supported by government-established platforms, broad participation of market players such as the 30 local racing boat and related materials and parts producers and 20 registered rowing clubs, and improving visitor flows under diversified thematic cultural and tourism activities.

In Shenyang, rowing is now emerging as a key scenario where sport integrates better with consumption of varied types to spur urban development.

Original link: https://en.imsilkroad.com/p/347508.html