BERLIN, Sept. 6, 2025 /PRNewswire/ — TCL Mobile, a pioneer in display technology across feature-rich smartphones, tablets, and connected devices, has been named a winner of the IFA Innovation Award 2025 in the category of Best in Tech for Good for its TCL NXTPAPER 60 Ultra smartphone and received an Honoree for the TCL NXTPAPER 11 Plus tablet in the same category. Honored with CES Innovation Awards in both 2024 and 2025, this recognition underscores TCL’s unwavering commitment to Technology for Good and to providing innovative and user-centric products.

The first-ever IFA Innovation Award 2025, launched as the official awards program by IFA, is judged by an independent international panel and aims to celebrate breakthroughs in design and engineering while recognizing the best products shaping tomorrow.

Since its first launch in 2021, TCL NXTPAPER has received incredibly positive feedback from the market. As the first NXTPAPER 4.0 smartphone, TCL NXTPAPER 60 Ultra features seven core eye-care technologies, designed for all-day comfort from day to night. Rather than treating digital eye strain as a single-cause issue, the solution takes a holistic, human-centric view that combines hardware and software solutions to create a display with low blue light, anti-glare and reflection-free, zero flickering, circadian screen comfort, dim-light eye protection, and a natural and true paper experience. TCL NXTPAPER 60 Ultra is backed by multiple certifications from leading testing and certification organizations including TÜV Rheinland and SGS, boasting the most comprehensive eye-care smartphone ever in the industry.

Alongside its industry-leading eye-care technology, the TCL NXTPAPER 60 Ultra also extends the paper-like experience from reading to writing, helping users to absorb, think and create in one seamless flow. Max Ink Mode supports distraction-free reading by blocking notifications from multiple apps and enables an immersive digital detox experience. For creation, an electromagnetic stylus enables low-latency, paper-like writing complemented by powerful AI tools. Rounding out the experience, a flagship periscope telephoto camera system paired with TCL-developed MuseFilm imaging technology encourages expressive storytelling in every moment.

In addition to the TCL NXTPAPER 60 Ultra, the TCL NXTPAPER 11 Plus, the first AI tablet with NXTPAPER 4.0, also received an honorable mention in the Best in Tech for Good category. Adopting the same philosophy as its smartphone counterpart, the 11.5-inch tablet further optimizes eye comfort with unique Personalized Eye Comfort Mode and Smart Eye Comfort Mode that adapt viewing intelligently to individual preferences. These features are complemented by the upgraded NXTPAPER Key and powerful AI tools that further elevate the experience for both efficiency and an ultimate writing experience.

The two IFA awards represent growing recognition and endorsement of TCL NXTPAPER and its distinct vision for the future of digital displays. Building on the success of the latest NXTPAPER technology and devices, TCL Mobile will continue to advance eye-care display and human-centric innovations to improve digital well-being for all.

For more information, please visit:

TCL NXTPAPER 60 Ultra: https://www.tcl.com/global/en/mobile/tcl-nxtpaper-60-ultra

TCL NXTPAPER 11 Plus: https://www.tcl.com/global/en/tablets/tcl-nxtpaper-11-plus

To learn how TCL NXTPAPER redefines eye comfort, please visit: https://www.tcl.com/global/en/nxtpaper-whitepaper

Media Contact: 

tclpress@tcl.com

About TCL Mobile

TCL Mobile specializes in the research, development and manufacturing of smartphones, tablets and connected devices. On a mission to deliver 5G for all, TCL Mobile helps its customers ‘Inspire Greatness’ in their lives through industry leading technology and solutions.

For more information on TCL mobile devices, please visit: https://www.tcl.com/global/en/mobile

About TCL 

TCL is a leading consumer electronics brand and a global leader in the television industry. Operating in over 160 markets worldwide, TCL specializes in the research, development, and manufacturing of consumer electronics products, including TVs, audio systems, home appliances, mobile devices, smart glasses, commercial displays, and more. For additional information, visit the TCL website at https://www.tcl.com.

BERLIN, Sept. 6, 2025 /PRNewswire/ — Hisense, a leading brand in global consumer electronics and home appliances, announced that nine of its innovations have been recognized at the prestigious IFA Innovation Awards 2025, reaffirming its strength in both premium display and smart living solutions.

Leading the honors, the Hisense L9Q Laser TV was named Winner of Best in Home Entertainment, praised for its ultra-short throw design, vivid color reproduction, and theater-grade viewing that brings an immersive cinematic experience at home.

In Home Entertainment, Hisense impressed with the world’s largest RGB-MiniLED TV, the 116″ UXQ, recognized as an Honoree. Its advanced backlight architecture and ultra-bright performance redefine large-screen immersion. Other honorees included the 136″ MXQUV and the Rollable Laser TV, further demonstrating Hisense’s leadership in next-generation display technology.

Among home appliances, the U8 Series S Pro Split Air Conditioner was recognized as an IFA Home Appliances Honoree for its smart motion detection, airflow control, and sterilization features that deliver cleaner and more comfortable living. The Hisense 5i heat pump washer-dryer received the IFA Tech for Good Social Impact Honoree, marking the industry’s first three-inverter front-loading combo with AAAA energy efficiency and fast, sustainable wash-dry performance.

In design innovation, the VIDDA AI Audio Glasses won Best in Design, while the X-Zone Master and the Hisense S7 Dishwasher, both Design Honorees, were recognized for seamlessly blending style with function. The Hisense S7 Dishwasher features AI washing technology and an ergonomic design, offering smart, intuitive cleaning and effortless everyday convenience. These honors highlight how Hisense’s innovative and forward-looking design philosophy has been recognized by IFA, reflecting a commitment to creativity and consumer-centric design.

These nine awards demonstrate how Hisense brings “AI Your Life” to reality, delivering innovation that makes smarter, inspired living possible worldwide.

About Hisense

Hisense, founded in 1969, is a globally recognized leader in home appliances and consumer electronics with operations in over 160 countries, specializing in delivering high-quality multimedia products, home appliances, and intelligent IT solutions. According to Omdia, Hisense ranks No. 1 globally in the 100-inch and over TV segment (2023- H12025). As the official sponsor of the FIFA World Cup 2026™, Hisense is committed to global sports partnerships as a way to connect with audiences worldwide.

BERLIN, Sept. 6, 2025 /PRNewswire/ — On the opening day of IFA 2025, Creality, a global leader in the 3D printing industry, made its highly anticipated debut at booth H20-167. The comprehensive showcase integrated new product launches, brand debuts, and immersive interactions, marking Creality’s first-ever presence at one of the world’s largest consumer electronics events and underscoring its expanding influence in the global market.

K2 Pro and Hi Combo Honoured with IFA Awards

At IFA 2025, Creality spotlighted its flagship K2 Series, led by the K2 Pro, which, along with the Hi Combo, was officially recognised with IFA Innovation Awards. The K2 Pro, which also won the Red Dot Award earlier this year, stood out with its breakthrough improvements in precision, efficiency, and user-centric design.

Extended Creality Ecosystem on Display

Beyond the latest FDM 3D printers, Creality presented a complete lineup of its ecosystem in Berlin, including:

Hi Combo – Award-winning entry-level 3D printers delivering high-speed, precise, multifunctional printing for creative users.

HALOT X1 – High-resolution resin printer for ultra-detailed, professional-quality models.

Sermoon S1/X1 & Otter Lite – Compact, high-precision 3D scanner for digital modelling and prototyping.

Creality Falcon T1 Laser Engraver – The world’s first 5-in-1 laser engraver with multiple switchable modules and automatic calibration for precise versatility.

Creality Falcon A1 Pro Laser Engraver – A 20W blue-light laser engraver with an optional infrared module, capable of cutting and engraving over 350 materials.

SpacePi X4 and peripheral tools – Showcasing eco-friendly, integrated solutions within the Creality ecosystem.

Brand New Debut: Nexbie 3D-Printed Footwear

Creality also introduced Nexbie, its new line of 3D-printed footwear produced through integrated TPU using DLP technology. Each shoe is printed in one piece, creating a seamless, breathable, and recyclable structure adaptable to multiple scenarios.

Immersive On-Site Interactions

Interactive installations—including a Lucky Slot Machine offering trial access to new products and branded merchandise, as well as recreational areas with basketball shooting games and table football—created a relaxed atmosphere. A curated display of striking 3D-printed models further provided both professional inspiration and a photogenic hotspot.

By bringing together award-winning hardware, cross-border lifestyle innovation, and engaging booth experiences, Creality reaffirmed its commitment to making technology more accessible, sustainable, and inspiring. Its first-ever presence at IFA 2025 in Berlin, booth H20-167, marked a milestone in connecting global users with the creative power of 3D printing technology.

MUNICH, Sept. 6, 2025 /PRNewswire/ — Recently, GAC officially introduced its all-new extended-range technology ADiMOTION, which enhances range extender efficiency, power response, and NVH performance. Coupled with the AI-powered energy management platform, it ensures precise utilization of every kilowatt-hour of electricity and optimal conversion of every drop of fuel. With this breakthrough, GAC addresses core consumer concerns about range-extended EVs, offering a new travel option where “full battery or low battery, the experience remains the same”.

For a long time, range extender users have been troubled by issues such as high fuel consumption when the battery is depleted, weak power output, and excessive noise and vibration. GAC’s newly introduced ADiMOTION technology tackles these pain points with six industry-leading capabilities, delivering a range-extending experience that is ultra-efficient, ultra-powerful, and ultra-quiet.

Energy efficiency champion: maximize energy utilization, achieving the hallmark of “ultra-efficient” performance.

Electric drive champion: lower energy consumption and longer rang, even when using air conditioning at high speeds, users enjoy a longer range without range anxiety.

Power champion: with a maximum continuous power generation of up to 85 kW, the range extender provides reliable, abundant energy for all scenarios, whether climbing hills or carrying full loads, delivering “ultra-powerful” performance and eliminating depleted-battery anxiety.

Efficiency champion: enabled by innovative materials and near-lossless energy conversion, lowers daily commuting costs and makes long-distance travel planning easier.

Silence champion: Idle power generation achieves industry-leading in-cabin quietness. Certified by CATARC with the highest “Silent Star AAA” rating. Even when driving with a depleted battery, the cabin remains as quiet as a pure EV, surpassing library-level silence, demonstrating its “ultra-quiet” strength.

Innovation champion: achieved through breakthrough materials and processes, ensures faster power response and better performance.

In addition, ADiMOTION employs four intelligent energy strategies: AI all-domain energy management, AI recharging adjustment, AI energy recovery, and AI instantaneous optimal distribution. Analyzing traffic, charging availability, and driving habits to plan and allocate energy in real time.

By focusing on user needs and addressing the range anxiety challenges, GAC’s ADiMOTION technology not only eliminates concerns over depleted-battery performance but also takes China’s range-extending technology to the next level. Through cutting-edge innovation, it injects fresh momentum into the high-quality development of the NEV industry, continuously delivering more reliable and premium mobility value to consumers.

BERLIN, Sept. 6, 2025 /PRNewswire/ — At IFA 2025, Midea introduces its latest breakthrough in kitchen innovation: Graphene Heating Technology. Demonstrated at the IFA exhibition in Main Hall 5.1, this cutting-edge advancement highlights Midea’s role as a pioneer in graphene applications, delivering faster, more energy-efficient, and precise cooking experiences across its product range.

Next-Generation Cooking with Graphene Heating Tube

Graphene, often described as a “Supermaterial,” offers exceptional thermal conductivity, high-temperature resilience, and outstanding durability. Compared with conventional heating tubes, Midea’s graphene-enhanced tubes transfer heat more quickly, withstand higher temperatures, and significantly shorten preheating times, transforming everyday cooking into a faster, more efficient, and reliable process.

Fast, Energy-Efficient, and Precise

Midea’s graphene technology enables preheating-free air frying and faster oven heating. Internal lab tests demonstrated substantial time savings while maintaining consistent, high-quality results. Midea’s graphene heating tubes reached 1300°C instantly in just 0.2 seconds, a breakthrough that enables preheating-free air frying and oven cooking.

Building on this rapid response, graphene technology delivers remarkable time savings across a variety of dishes:

• Homemade Bread: 25 minutes vs. 49 minutes – 49% faster
• Beef Meatloaf: 70 minutes vs. 110 minutes – 36% faster
• Sponge Cake: 33 minutes vs. 40 minutes – 18% faster

By reaching target temperatures almost instantly, graphene reduces overall cooking times and energy use without compromising taste or texture.

Far-Infrared Cooking for Superior Results

Graphene tubes emit powerful near-infrared radiation, nearly twice as effective as quartz or metal tubes. This advanced heating achieves rapid, appetizing browning while locking in moisture, delivering tender interiors and professional-quality results across meats, breads, and delicate pastries at home.

Enhanced Visibility and Culinary Ease

Graphene heating tubes shine brighter than traditional elements. Paired with halogen lighting, they provide a clear view of dishes without opening the oven door, giving users confidence and control throughout the cooking process.

Culinary Creativity Made Simple

With rapid heating and precise temperature management, Midea’s graphene-enhanced ovens support a wide range of pre-set programs for everyday and gourmet dishes. From Cannelés and Madeleines to Roast Chicken with Foie Gras or St. Louis-style Spare Ribs, even novice cooks can achieve consistent, professional-quality results.

Sustainable Innovation

Durable and energy-efficient, graphene heating technology reflects Midea’s commitment to sustainability and innovation, delivering reliable performance while reducing energy consumption.

Experience Midea’s graphene-enhanced ovens firsthand at IFA 2025, Main Hall 5.1, and discover how the company continues to redefine home cooking with innovative, cross-product solutions.

For more information on Midea’s innovations, visit the official Midea website.

About MIDEA

Founded in 1968, Midea Group is a Fortune Global 500 technology leader dedicated to improving lives through innovation. Specializing in Smart Home, Industrial Technologies, Robotics & Automation, Healthcare & Medical, and Smart Logistics, Midea delivers solutions that make life more comfortable. Operating 48 production centers, over 200 subsidiaries, and 60 overseas branches, Midea’s portfolio of brands—including Midea, Little Swan, Toshiba, COLMO, Eureka, and KUKA—reaches millions of families worldwide.

BERLIN, Sept. 6, 2025 /PRNewswire/ — Hisense, a leading brand in global consumer electronics and home appliances, makes a statement at IFA 2025 with the theme “AI Your Life”, showcasing innovations in premium visual and audio entertainment.

At the heart of the showcase, the world’s largest RGB-MiniLED TV 116″ UX delivers a truly cinematic picture—pure colors and ultra-smooth gradients. As the origin of RGB-MiniLED, Hisense has pioneered a new approach to precise light and color control. This breakthrough leverages advanced local dimming, high-bit precision, and peak brightness up to 8,000 nits, while reproducing 100% of BT.2020 color gamut to ensure lifelike transitions, vivid colors, and extraordinary clarity.

Powered by Hisense’s most advanced processor—Hi-View AI Engine X—local dimming evolves from brightness control to integrated light and color control. It dynamically blends red, green, and blue, synchronizing backlight and panel with ultra-precise color and brightness. Frames are optimized in real time for image, sound, and settings. The 6.2.2 CineStage X Surround system, co-engineered with Opéra de Paris | Devialet, adds 360-degree cinematic audio. For gamers, the 116UX offers 165Hz Game Mode Ultra with native VRR for ultra-smooth, responsive gameplay.

At IFA, Hisense partnered with Dolby to unveil the world’s first public demonstration of Dolby Vision 2, next-gen tech delivering exceptional visual experiences through content intelligence, cinematic detail, and environmental awareness. Dolby Vision 2 is planned to come first on Hisense RGB-MiniLED TVs via an OTA update, marking a milestone in their collaboration. These TVs will be powered by MediaTek Pentonic 800.

In home audio, the HT SATURN sound system, tuned by Devialet and equipped with Hi-Concerto syncing, with Hisense TVs to deliver 4.1.2 surround sound with Dolby Atmos, DTS:X, and virtual surround.

In the AI Cinema zone, Hisense expands its TriChroma Laser Home Cinema Solution with the L9Q. With 5,000 ANSI Lumens and 5,000:1 contrast, it delivers vivid images with deep blacks and sharp detail, even in bright spaces. Projection sizes range from 80″ to 200″, with IMAX Enhanced and Dolby Vision support for cinema-grade immersion. In collaboration with the Opéra de Paris, Devialet transforms Hisense TVs into acoustic masterpieces.

The Laser Mini Projector C2 Ultra projects up to 300 inches, transforming any room into a cinema or gaming arena. Designed for Xbox, it delivers ultra-low latency and vibrant projection for gamers and movie lovers.

Hisense’s laser innovations earn industry-first honors. The PT1 and M2 Pro are the world’s first SGS Low Visual Fatigue Certified laser projectors, with WVF scores of 2.98 and 2.86, both below the industry average of 4. The PT1 also holds SGS Carbon Footprint Certification. These reflect Hisense’s commitment to health care and sustainability.

From intelligent displays to immersive sound and gaming, Hisense’s IFA 2025 presence demonstrates its step into the AI-powered lifestyle era. These innovations redefine how technology enhances everyday experiences, helping people enjoy moments. As the official sponsor of the FIFA World Cup 2026™, Hisense brings fans closer to their passions. Leading with intelligence and empathy, Hisense empowers users to Own the Moment.

About Hisense

Hisense, founded in 1969, is a globally recognized leader in home appliances and consumer electronics with operations in over 160 countries, specializing in delivering high-quality multimedia products, home appliances, and intelligent IT solutions. According to Omdia, Hisense ranks No. 1 globally in the 100-inch and over TV segment (2023- H12025). As the official sponsor of the FIFA World Cup 2026™, Hisense is committed to global sports partnerships as a way to connect with audiences worldwide.

Unveiling of TCL ECORA™ bridges culture, technology, and sustainability
creating a new way to upcycle ceramic waste while increasing durability

BERLIN, Sept. 6, 2025 /PRNewswire/ — TCL is proud to host a ground-breaking showcase at IFA 2025, marking its first appearance since becoming an official Worldwide Olympic and Paralympic Partner. The event will spotlight TCL’s latest innovations, highlighting how the company will elevate experiences for fans and athletes worldwide through the transformative power of technology.

TCL’s presence at IFA features a range of products spanning audiovisual displays, RayNeo augmented reality (AR) glasses, AI-powered home appliances, smart connected mobile devices and sustainable innovations. The TCL booth immerses visitors in a space inspired by the Winter Olympics, bringing the energy of sport to IFA with a dramatic centerpiece – the TCL Olympic Freestyle Skiing Slope.

“TCL is honored to be at the forefront of IFA 2025 as an official Worldwide Olympic Partner,” said Wei Xue, Vice President of TCL Technology and Chairman of the TCL Charity Foundation. “This year’s exhibition reflects TCL’s broader vision for not only enhancing everyday life but also inspiring greatness on a global scale, which parallels the Olympic spirit of pursuing excellence and pushing boundaries.”

TCLGreen Introduces A Leap Forward in Upcycling Ceramic Waste

TCL is also proud to unveil TCL ECORA™, a breakthrough material inspired by Eastern aesthetic culture, at IFA. Upcycling ceramic waste from Jingdezhen, the cradle of Chinese porcelain, TCL transforms it into high-performance plastic fillers to create the first composite material of its kind. The result, TCL ECORA™, provides increased durability and surface hardness alongside a stone-like feel suitable for use in a wide range of products. This approach creates a new use for ceramic waste to help divert it from landfill, underscoring TCL’s commitment to innovation and sustainable design.

At its booth, TCL showcases samples of the injection-molded material alongside 3D-printed forms, demonstrating the properties of TCL ECORA™. Co-developed with Chris Lefteri Design following their collaboration announced at IFA 2024, this marks a new milestone for TCLGreen, TCL’s global initiative to create a greener planet for all while enhancing personal wellbeing.

TCL NXTHOME™ Makes Global Debut

Shaped by TCLArt’s vision to “Inspire the Artist of Tomorrow,” TCL NXTHOME™ integrates smart home solutions with lifestyle appliances. This new collection fuses innovation and artistry, transforming the concept of modern living.

The TCL C8K TV, featuring Audio by Bang & Olufsen and crafted with Alcantara’s luxury materials, takes the home theater to the next level. Its Moving Colors CMF panel transforms hues with light, echoing the emotional richness of cinema and sound.

The company’s whisper-quiet, voice-controlled TCL FreshIN 3.0 Air Conditioner provides a next generation quality of comfort by filtering harmful particles from the air and leveraging the power of AI to save energy, providing a restful night’s sleep while combating scorching summer temperatures.

TCL CSOT Showcases Industry-Leading Display Technologies

Through APEX, TCL CSOT’s advanced display technology brand, TCL will unveil several groundbreaking technologies at IFA, blending cutting-edge performance with environmental responsibility. These include the Ultra Low Power 8:9 Art TV Display, a revolutionary 85-inch screen that pairs ultra-high resolution with exceptional energy efficiency, and delivers museum-quality art presentation by featuring a paper-like anti-reflection polarizer.

TCL will also introduce the world’s first 14-inch Oxide IJP OLED Notebook Display, which offers users vibrant visuals and extended battery life. Its inkjet printing process maximizes material efficiency, setting a new standard for next-generation mobile computing displays.

Team TCL Inspires Greatness on a Global Stage

As a Worldwide Olympic Partner, TCL has established a dedicated support program for those participating in the Games – Team TCL. Comprising a group of extraordinary athletes, Team TCL members not only strive for excellence on the field but also embody the spirit of surpassing limits, reflecting TCL’s mission to “Inspire Greatness.” Team TCL was launched on August 18 with the appointment of freestyle skier Eileen Gu as TCL’s Global Brand Ambassador.

During IFA, seven athletes have been officially announced as new members of Team TCL, including Dutch allround speed skater Joy Beune and Italian alpine skier Alex Vinatzer, both of whom visited TCL’s booth and experienced its cutting-edge products first-hand. Also joining the team are three Swedish cross-country skiers and two alpine skiers from France and Italy. Team TCL will continue to expand as more exceptional athletes from around the world join, adding to the brand’s global perspective and furthering its vision of inspiring greatness.

With over 215,000 visitors expected at IFA 2025, TCL is excited to show its newest products and innovations across three core industries – consumer electronics, display technology, and clean energy. This reflects TCL’s dedication to enhancing everyday life through cutting-edge technologies, as well as advancing the Olympic Movement by inspiring everyone to strive for greatness.

About TCL

Founded in 1981, TCL—short for “The Creative Life”—embodies creativity in every aspect of life. As a leading technology company, TCL is dedicated to delivering innovative solutions—including TVs, smartphones, audio products, smart home devices, display technologies, and clean energy—that enhance customer experiences through TCL Industries and TCL Technology.

As of now, with 46 R&D centers and 38 manufacturing bases globally, TCL operates in over 160 countries and regions, cementing its position as a globally competitive smart technology brand. To further inspire greatness, TCL has become an official Worldwide Olympic and Paralympic Partner in the Home Audiovisual Equipment and Home Appliances category.

• Malaysia Airlines resumes flights to Chengdu from January 2026
• Firefly to launch new services to Krabi, Siem Reap and Cebu from November 2025
• Increased frequencies across ASEAN, South Asia, China, Australia and New Zealand to strengthen connectivity
• Introduction of Malaysia Airlines’ first vegetarian satay, expanding menu variety for passengers

KUALA LUMPUR, Malaysia, Sept. 6, 2025 /PRNewswire/ — Malaysia Aviation Group (MAG) today unveiled significant enhancements to its network and product offering, reinforcing the Group’s growth strategy and commitment to delivering greater connectivity and elevated travel experiences across its airlines. With new routes, added frequencies, and innovative in-flight dining, MAG continues to build momentum as it strengthens its regional presence while charting Malaysia Airlines’ journey towards becoming one of the world’s Top 10 global airlines by 2030.

Malaysia Airlines will commence daily flights between Kuala Lumpur and Chengdu Tianfu International Airport (TFU) beginning 9 January 2026, bringing the airline’s network in Greater China to seven destinations. This expansion reinforces its presence in one of the region’s fastest-growing markets for both business and leisure travel. The airline currently operates flights to Beijing (PKX), Shanghai (PVG), Guangzhou (CAN), Xiamen (XMN), Hong Kong (HKG), and Taipei (TPE).

Meanwhile, Firefly will launch new jet services to Krabi (KBV), Siem Reap (SAI) and Cebu (CEB) from Kuala Lumpur International Airport (KUL) Terminal 1 from November 2025 onwards. These additions strengthen Firefly’s role in enhancing regional connectivity, providing travellers with seamless access to popular destinations across ASEAN, while supporting both tourism and business travel.

Datuk Captain Izham Ismail, Group Managing Director of Malaysia Aviation Group (MAG), said, “With these new routes and expanded frequencies, MAG is strengthening its role as the gateway to Asia and beyond, making it easier for travellers to discover top destinations across the region and further afield. At the same time, we remain focused on delivering a premium in-flight experience that reflects our commitment to Malaysian Hospitality. Innovations such as our new vegetarian satay is just one example of how we continue to innovate while staying true to our heritage, offering more variety to meet evolving customer expectations. With the networks we are expanding, the products we are enhancing, and the people driving these efforts, Malaysia Aviation Group is ready to meet the future with confidence and deliver value for our customers and our nation.”

Complementing its network expansion, Malaysia Airlines has introduced a vegetarian satay made from tender Lion’s Mane mushroom, available for Business Suite and Business Class passengers on selected sectors. Infused with the airline’s signature marinade and served with cucumber and raw onion, this plant-based bites delivers the same rich flavour as the traditional satay while offering a wholesome alternative for vegetarian travellers.

In addition to new routes, Malaysia Airlines and Firefly will also increase frequencies across their network beginning October 2025. Malaysia Airlines is adding more services to Australia, New Zealand, China, India, the Maldives, and Bangladesh, while Firefly is boosting domestic and regional connectivity to Singapore, Kota Kinabalu, Kuching, Penang, and Johor Bahru. These enhancements give travellers greater choice and flexibility, supporting tourism, trade, and stronger people-to-people ties across Asia and beyond.

These network expansions are underpinned by MAG’s ongoing fleet modernisation strategy. The introduction of the A330neo on select Australia and New Zealand routes is a significant step forward, offering state-of-the-art comfort, improved fuel efficiency, and an elevated in-flight experience. By the first quarter of 2026, Malaysia Airlines will operate the youngest widebody fleet into Australasia, a milestone that underscores both the Group’s sustainability agenda and its commitment to delivering service excellence with the signature warmth of Malaysian Hospitality.

As the returning Official Airline Partner and Premier Sponsor of MATTA Fair 2025, MAG is transforming this September’s edition into its most dynamic showcase yet through the MAG Arena, which reimagines more than 70 booths into a futuristic travel experience. Building on the success of April’s edition, the MAG Arena will spotlight Malaysia Airlines’ and Firefly’s networks and cabin products, cutting-edge digital innovations including AI-powered hospitality, exclusive meet-and-greet sessions with global and local sports icons, and rewarding offers for visitors throughout the three-day Fair held at MITEC Kuala Lumpur.

Appendix 1 – New Routes and Frequencies

Appendix 2 – Malaysia Airlines’ Additional Frequencies

Appendix 3 – Firefly’s Additional Frequencies

About Malaysia Aviation Group

Malaysia Aviation Group (MAG) is a global aviation organisation comprising three core business portfolios: Airlines, Loyalty & Travel Services, and Aviation Services.

The Airlines portfolio serves global, domestic, and segmented markets through Malaysia Airlines – the national carrier; Firefly and MASwings – regional airlines focused on connecting communities across Malaysia; and Amal by Malaysia Airlines – the leading one-stop pilgrimage travel solutions centre.

The Aviation Services portfolio offers a full suite of capabilities, including maintenance, repair and overhaul (MRO), cargo and logistics, ground handling, and training. This includes MAB Engineering; MASkargo – a one- stop cargo and logistics provider; AeroDarat Services – a comprehensive ground handling solutions provider; and MAB Academy – a centre of excellence for aviation and hospitality training.

The Loyalty & Travel Services portfolio delivers end-to-end travel solutions and loyalty programmes, strengthening MAG’s core expertise in airline and aviation services. It includes Journify – an integrated digital platform offering travel and lifestyle experiences; Enrich – Malaysia Airlines’ award-winning travel and lifestyle loyalty programme; and MHholidays – the Group’s dedicated flight and hotel package platform.

With its clear business portfolios, MAG is committed to realising its vision of becoming Asia’s Leading Travel and Aviation Services Group by delivering exceptional customer experiences, nurturing a culture that empowers its people, and ensuring sustainable, profitable growth.

For more information, visit www.malaysiaaviationgroup.com.my

Issued by Group Communications, Malaysia Aviation Group.