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Australia Offers Farm Work Visa to Laos and other ASEAN Nations

Australia farm visa offered to workers from Laos
Australia farm visa offered to workers from Laos.

Workers from Laos and other ASEAN nations are to be granted the opportunity to work in Australia’s agricultural sector under a new farm work visa scheme.

AIA Commits to Achieving Net-Zero Greenhouse Gas Emissions by 2050

Largest pan-Asian life and health insurer to commit to net-zero emissions

AIA has also completed divestment from coal mining and coal-fired power seven years ahead of target


HONG KONG SAR – Media OutReach – 7 December 2021 – AIA Group Limited (AIA” or the “Company”; stock code: 1299) announces its commitment to achieve net-zero greenhouse gas (GHG) emissions by 2050. AIA has also committed to the Science Based Targets initiative (SBTi)a global body enabling businesses to set ambitious emissions reduction targets in line with the latest climate science. In additionAIA has completed the entire divestment of directly-managed listed equity and fixed income exposure to coal mining and coal-fired power businesses, seven years ahead of schedule.

 

Lee Yuan Siong, AIA Group Chief Executive and President, said, “Our commitment to net-zero by 2050 will support the delivery of long-term sustainable value for our customers, our shareholders and our communities. AIA is wholly focused on Asia and, driven by our Purpose of helping people live Healthier, Longer, Better Lives, we have a responsibility to help address climate change and contribute to sustainable and healthier development for Asia.”  

 

Amita Chaudhury, AIA Group Head of Sustainability, said, We know that our communities are exposed to the damaging effects of climate change. The United Nations Intergovernmental Panel on Climate Change has warned that extreme climate events will increase morbidity and mortalityparticularly in Asia(1). AIA’s net zero commitment allows us to play an important role in reducing the risk that climate change poses to the health of communities in Asia and to deliver on our Purpose.

 

Commitment to the Science Based Targets initiative 

 

AIA’s Science Based Targets (SBT) will be in line with the latest climate science necessary to meet the goals of the Paris Agreement – limiting global warming to well-below 2°C above pre-industrial levels and pursuing efforts to limit warming to 1.5°C. These five-to-ten-year targets will be reviewed every five years.

 

We will integrate the SBTi commitment into our US$286 billion investment portfolio(2) engagement processes, with the target that 100 per cent of in-scope investee companies establish their own SBT by 2040. Working closely with SBTi, we will set comprehensive targets for the Group’s operational emissions. The SBTi will also provide an independent assessment and validation of AIA’s targets.

 

Global industry ESG leadership through coal divestment

 

In the culmination of a multi-year exercise, we have divestedfrom our entire directly-managed listed equity and fixed income exposure to coal mining and coal-fired power businesses. We completed this divestment in October 2021, seven years ahead of our original target. AIA will make no new investments in businesses directly involved in coal mining or generating electricity from coal.

 

This announcement builds on AIA’s long-term commitment to sustainability, including engagements with the United Nations Global Compact since 2016, the CDP since 2017 and Climate Action 100+ since 2019. 

 

We believe that investing in companies with sound Environmental, Social and Governance (ESG) practices supports the delivery of sustainable outcomes and superior financial returns, enhancing our ability to meet our long-term financial commitments.

 

Strong corporate governance oversees new net-zero commitment

 

AIA’s operational emissions will be overseen by a new Climate and Net-Zero Steering Committee that reports directly to the Group Chief Executive and President. AIA’s Group Chief Investment Officer will have direct oversight of the integration of the Company’s net-zero commitment into its portfolio engagement process. Progress against our ambitious climate related goals will be regularly reported to the Company‘s Board of Directors.

 

AIA’s annual ESG Report will include updates on our progress towards net-zero to ensure accountability and transparency. We will also continue to report on our progress towards the UN Principles for Responsible Investment (PRI), the UNEP FI Principles for Sustainable Insurance (PSI), and towards the Task Force on Climate-related Financial Disclosures (TCFD) framework.

About AIA

AIA Group Limited and its subsidiaries (collectively “AIA” or the “Group”) comprise the largest independent publicly listed pan-Asian life insurance group. It has a presence in 18 markets – wholly-owned branches and subsidiaries in Mainland China, Hong Kong SAR(3), Thailand, Singapore, Malaysia, Australia, Cambodia, Indonesia, Myanmar, New Zealand, the Philippines, South Korea, Sri Lanka, Taiwan (China), Vietnam, Brunei and Macau SAR(4), and a 49 percent joint venture in India.

The business that is now AIA was first established in Shanghai more than a century ago in 1919. It is a market leader in Asia (ex-Japan) based on life insurance premiums and holds leading positions across the majority of its markets. It had total assets of US$330 billion as of 30 June 2021.

AIA meets the long-term savings and protection needs of individuals by offering a range of products and services including life insurance, accident and health insurance and savings plans. The Group also provides employee benefits, credit life and pension services to corporate clients. Through an extensive network of agents, partners and employees across Asia, AIA serves the holders of more than 39 million individual policies and over 16 million participating members of group insurance schemes.

AIA Group Limited is listed on the Main Board of The Stock Exchange of Hong Kong Limited under the stock code “1299” with American Depositary Receipts (Level 1) traded on the over-the-counter market (ticker symbol: “AAGIY”).

About the Science Based Targets initiative

The Science Based Targets initiative (SBTi) is a global body enabling businesses to set ambitious emissions reductions targets in line with the latest climate science.

The initiative is a collaboration between CDP, the United Nations Global Compact, World Resources Institute (WRI) and the World Wide Fund for Nature (WWF) and one of the We Mean Business Coalition commitments. The SBTi defines and promotes best practice in science-based target setting, offers resources and guidance to reduce barriers to adoption, and independently assesses and approves companies’ targets.


Website: www.aia.com
LinkedIn: https://www.linkedin.com/company/aia
Twitter: https://twitter.com/aiagroup_press

Notes:

1. https://www.ipcc.ch/site/assets/uploads/2018/02/WGIIAR5-Chap24_FINAL.pdf

2. Investment portfolio size as at June 2021

3. Hong Kong SAR refers to the Hong Kong Special Administrative Region

4. Macau SAR refers to the Macau Special Administrative Region

The issuer is solely responsible for the content of this announcement.

Thailand Confirms First Case of Omicron Covid-19 Variant, Laos on Alert

Thailand confirms first case of omicron
Thailand confirms first case of Omicron variant.


Thailand has confirmed its first case of the Omicron coronavirus variant, a health official said on Monday.

Aung San Suu Kyi Sentenced to Prison After Multiple Charges

Aung San Suu Kyi
Aung San Suu Kyi faces 11 charges in court.


Myanmar’s deposed civilian leader, Aung San Suu Kyi, faces two years in jail, according to media in Myanmar.

deTour 2021 details “Use(fu)less” design festival

A simultaneous showcase of virtual and physical exhibitions in celebration of the annual event

HONG KONG SAR – Media OutReach – 6 December 2021 – deTour 2021, Hong Kong’s design festival, makes its annual returns to central PMQ from 26 November to 12 December. Organised at PMQ and sponsored by Create Hong Kong, the 2021 deTour festival is a collaborative effort between local creative Shin Wong with Trilingual Design’s Chris Tsui and Adonian Chan that links the virtual with the physical through interactive exhibitions, design seminars and workshops under the singular theme “Use(fu)less”. Though rudimentary concepts and thinking, the exhibition encourages audiences to actively rethink the very basic functions of design.

deTour 2021 is divided into three main exhibitions presented via 37 workshops and 12 design lectures in both virtual and physical formats, available to the public for free:

 

International Collaboration: Sputniko! “Red Silk of Fate – The Shrine”

 

There’s a single common symbol that ties together Chinese, Japanese and Korean mythologies: the “Red Silk of Fate”. Believed to be tied by the gods to two people that are destined to be together.

It is the common subject for Japanese-British artist Sputniko!, who has brought the symbol to life with biotech scientists from NIAS, spun by engineered silkworms and injected with the social-bonding love hormone, oxytocin. Featured through a selection of mediums, from costume design to Japanese short films, each offers an alternative possibility and potential to the red silk thread.

 

For deTour 2021, especially Sputniko! has collaborated with local design firm, Napp Studio & Architects, for a brand-new reimagining of this mythical silk thread. Carefully ribboned through a piece of fabric, the piece is folded to replicate an ancient shrine that’s dedicated to love. It carries new meanings of beliefs and desires, emotions and purpose. Backed by diffused lighting to mimic the soft glow of moonlight, guests are encouraged to admire the ornate floral patterns, and with the ancient lore still fresh in mind, reflect on the meaning of emotion and connection during the time of social distancing, and how innovative biotechnology has granted new meanings to time-honoured tales.

 

Curators’ Choice: Four design installations that present the power of collaboration

  • Philosophy x Design: I know not what CAFÉ (Upper left)
Your everyday coffee run is transformed as an experiment; a captivating performance. In “I know not what CAFÉ, designed by Dr Li Hong Ting from local initiative Corrupt The Youth and local designer Renatus Wu, the ordinary coffee-shop experience is completely renewed.

Wherever your go-to spot may be, it is the cup of coffee that defines the experience –– design often relegated to a second after-thought. “I know not what CAFÉ” flips this traditional model and brings design to the forefront to demonstrate how the subtle function of spatial design can shape the coffee shop experience –– and personal perspectives –– as a whole.

  • Sound x Design: The Interpreter (Upper right)
Just like a piece of virtuosic music, language has its own rhythm and beat. Listen closely and you’ll notice a change in languages will show a change in prosodic patterns: English, for example, is stress-timed, meaning some syllables are longer; others shorter. Cantonese, on the other hand, is syllable-timed, with syllables all of equal lengths; introducing an unmistakable sense of rhythm in every conversation.

“The Interpreter” explores the space between sound and music. Ideated by instrument designer Ng Chak Lam of Oblik Soundwork with Sociolinguist Dr Jackie Jia Lou, this sound installation records casual dialogue and transposes into a series of sounds and rhythms performed by a band of musical instruments that repositions everyday conversation into melodic musicals.

  • Typography X Design: Type–11 (Lower left)

Does typography matter?

This three-part showcase from psychologist Dr Cheung Sing Hang, typographer Keith Tam and graphic designer Mak Kai Hang, is presented via Type-11, a convenience store that explores the presence of typography in our everyday lives. It introduces real-life decisions that typographers face when designing for various situations:

How do minor design decisions influence particular perceptions for the efficiency of communication? Type-11 invites viewers to share their own preferences as readers and discuss common typeset issues when reading different circumstances, i.e traditional print from a screen.
  • Sports x Design: Strong Hold Pavilion (Lower right)

The growing popularity of bouldering has opened up new avenues for a deeper understanding of the sport. Indoor bouldering, for example, relies on more conversation and communication of discussions regarding climbing routes and techniques in comparison to outdoor climbing. More importantly, it allows encouragement that can effectively motivate climbers to push further.

Hong Kong rock climbing athlete, Au Chi Fung, joins sustainable designer, Match Chen, in the creation of “Strong Hold Pavilion”, an experimental installation that explores the effectiveness of team camaraderie and verbal motivation. Can the presence of a full team push you further than an individual practice? Guided by a common training technique in sport climbing –– “hang-boarding” –– viewers are challenged to physically put this theory to the test and discover the “useful” and ‘uselessness” of team camaraderie and verbal motivation in the occasion of self-performance.

Selected Entries: 10 locally sourced design groups share creative angles

deTour has always operated as an inspiration space for creativity and open exchange between various design facets. This year’s open call entries were met with an enthusiastic response, receiving over 120 design proposals. Along with professional design teams, this year’s deTour 2021 extended to design students. 10 exhibitors were selected based on the 2021 “Use(fu)less” theme and covers an extensive range of concepts including living environment, technology, interpersonal relationship and spatial design. Two highlights include:

 

  • “ELDER”, designed by JONO Craftspace (Left) – Inspired by the bones in our bodies, “ELDER” reimagines the basic framework of the human figure through the lens of precision manufacturing borne out of the Industrial Revolution. Wood scraps are ingeniously engineered with bionics to replicate the spine, with industry hardware posing as tendons and muscles. It presents a moving art installation that asks, “Can we replicate function shapes of bones in design?” Like those in the human body, the ‘bones’ are subjected to “evolution” overtime to learn new functions –– in this case, the adding of connecting parts impart new meaning and a structural purpose to defunct pieces of wood.
  • “Work in the Woods” (Right) – Ideated by three architects, Anson Kwan, Jackie Cheung and Ryan Tung, who collectively graduated from the Bartlett School of Architecture at the University of London, “Work in the Woods” subjects its viewer to a futuristic look into a mixed work-life reality in Hong Kong’s micro apartments. Inspired by the age of the COVID-19 pandemic, changing realities have prompted us to reassess how we live in the future, with a growing desire to work from home. Redefining the meaning of a traditional workspace, “Work in the Woods” reimagines a space that is intuitive and physical to transform banal working routines.


Special Exhibition: Sci-Fi artist Lucy McRae on the future of human existence

To encourage further reflection on an item’s intrinsic Use(fu)less”, deTour 2021 invites world-renowned Sci-Fi artist and body architect, Lucy McRae. She is widely known for her thought-provoking pieces that comment on the future state of humankind through installations, photography, artificial intelligence, edible technology and film.

At PMQ, McRae shares five of her most iconic pieces that reflect this subject through exploring various limits of the body, beauty, biotechnology and the self. It’s a continuation of her exploration of the cultural and emotional impact on science and technology in redesigning the body and the state of the “Future” viewed while questioning “Who am I?”

A virtual exploration of exhibitions and design dialogues at deTour

As exhibitions at deTour are available in both physical and virtual formats, it has allowed deTour to become a destination for design enthusiasts near and afar. The installations are all accessible online through the official website, which is dissected into a short explanation and an accompanying audio track. The track can be played and paused throughout for easy addition of noted connotations at points where the listener feels are useful or useless — fitting into the design festival overall theme “Use(fu)less”. For digital visitors, design dialogues are available online and easily accessed via YouTube. It is these interactive features that have allowed deTour to bring a successful, multi-faceted experience to a wider audience.

For more information on virtual design festivals, please check back on social media.

For more information on the deTour2021 Design Festival, please visit: http://detour.hk

 

Opening Hours for deTour 2021 Design Festival:

Date: 26 November 2021 – 12 December 2021

(Official showing of Sputniko! Red Silk of Fate – The Shrine on 27 November)

Time: 11am to 8pm (11am to 4pm on 26 November)

Address: PMQ, 35 Aberdeen Street, Central, Hong Kong

Price: Free Entry

 

About deTour 2021 Virtual Festival:

Date: From now till 31 Dec 2021

Link: https://detour.hk/2021/en/

About deTour Design Festival

Organized by PMQ and sponsored by Create Hong Kong of the Government of the Hong Kong Special Administrative Region, deTour is an annual design festival in Hong Kong celebrating the works and ideas of local and overseas designers and creative talent. An event borne to connect the local and international design communities, deTour boosts a curated line-up of exhibitions, workshops, dialogues, debates, and networking events, invites both the public and design professionals to engage and experience design in various perspectives.

Devoted to supporting local design talent, deTour stands as an unparalleled collaborative design festival for local and overseas designers through enabling the realisation of creative sparks to design solutions. At deTour, everyone is encouraged to witness and explore the unwavering role of design for a better tomorrow.

Facebook: http://www.facebook.com/detourhk Instagram: http://www.instagram.com/detourhk/

About PMQ

Located in the heart of Hong Kong’s SoHo, PMQ is the landmark of creative industries in Asia’s World City. PMQ has been revived into a creative hub since 2014, housing over 100 Hong Kong Designers, showcasing workshops and studios featuring lifestyle, fashion and accessories, architecture, gifts & premium, homeware and a wide range of other designer goods. Today, PMQ has become the creative platform in supporting up and coming creative talent as well as fostering a community of patrons and lovers of creativity, design and heritage. It is also the hottest venue in town for international arts and cultural events from Hong Kong and all around the world.

#PMQ

About Create Hong Kong

Create Hong Kong (CreateHK) is a dedicated agency set up by the Government of the Hong Kong Special Administrative Region (HKSAR Government) in June 2009. It is under the Communications and Creative Industries Branch of the Commerce and Economic Development Bureau and dedicated to spearheading the development of creative industries in Hong Kong. Its strategic foci are nurturing talent and facilitating start-ups, exploring markets, and promoting Hong Kong as Asia’s creative capital and fostering a creative atmosphere in the community. CreateHK has been sponsoring PMQ to organize deTour and other projects to promote Hong Kong’s design.

Disclaimer: The Government of the Hong Kong Special Administrative Region provides funding support to the project only, and does not otherwise take part in the project. Any opinions, findings, conclusions or recommendations expressed in these materials/events (or by members of the project team) are those of the project organizers only and do not reflect the views of the Government of the Hong Kong Special Administrative Region, the Communications and Creative Industries Branch of the Commerce and Economic Development Bureau, Create Hong Kong, the CreateSmart Initiative Secretariat or the CreateSmart Initiative Vetting Committee.

Catalyst Motors one step closer to launching its made-in-Singapore sports car with successful car performance evaluation

SINGAPORE – Media OutReach – 6 December 2021 – Homegrown automotive manufacturing start-up, Catalyst Motors, is one step closer to launching its made-in-Singapore sports car after a round of performance testing for its 1960s classic-style two-door sports car held several weeks ago.

 

Artist impression of Centre of Automobile and Industrial Design

 

The vehicle was put to a high-speed test in a circuit at Changi Aviation Park to evaluate its road-holding, driving and manoeuvring performance – especially in the areas of structural rigidity and torsional stability.

 

The firm completed the built of the rolling chassis in 2019, with its frame assembled in-house by hand using aircraft and automotive-grade aluminium. Modular in nature,
Catalyst Motors intended for its rolling chassis design to be easily applied to other types of cars. In addition to the retro-themed sports car, the company intends to build a sport utility vehicle (SUV) and supercar in the future as well.

 

Founded in 2014 by entrepreneurs Lionel Lau and Anthony Parks, two automotive enthusiasts who have known each other for 22 years, the duo also enlisted the help of three engineering instructors from the National University of Singapore (NUS) — Lim Hong Wee, Hozefa Husainne and Kenneth Neo — who have prior experience in building cars thanks to their involvement in NUS’ Formula Society of Automotive Engineers (SAE) race car project.

Since the Covid-19 pandemic broke out, plans for the fully private-funded sports car have been slightly derailed, with a shortage of manpower in the automobile manufacturing industry and factories. From the onset, Catalyst Motors envisioned a project team complete with local talent and embarked on a Singaporean-strong plan, curating a bevy of local partners to work with. Catalyst Motors aim to produce a car model that offers personal transportation in both neo-classic and utilitarian forms and is functional with modern personalised connectivity and individual styles and needs, offering owners the opportunity to determine various elements of their vehicle.

Strategic Collaborators

  • Lytt Labs

Sealing an exclusive partnership with local timepiece label Lytt Labs, whose watch designs will be the inspiration of the vehicle’s dashboard, expect to see elements such as the odometer resembling the dial of Lytt Labs’ signature Inception V1.0 watch.

  • Global Dynamics

Helmed by Edwin Seah, an international entrepreneur with a penchant for cars and watches; who also owns Lytt Labs, Global Dynamics, based in China, will be assisting in sourcing suppliers and logistics for Catalyst Motor’s operations.

  • Song Wei Teo

An industrial designer with a strong interest and fresh ideas for car designs, Song Wei Teo graduated from Automotive Design at Coventry University, United Kingdom.

Song Wei contributes to Catalyst Motor’s design processes with his belief that a car’s design must be lightweight, employing the practical use of design to enable manufacturing methods and materials to fit form and function – and making them work seamlessly.

  • Meisterform

Meisterform’ Bryan Wong and Jake Lin specialises in forged wheels manufacturing and lends their expertise to Catalyst Motor’s kinetic and suspension development with their engineering experience in motion symmetry, kinetics and travel-surface telemetry, to facilitate the crucial road-going properties of the vehicles.

  • Sound Image Productions

Aaron Koh, concert producer, sound specialist and owner of Sound Image Productions helms Catalyst Motor’s car cabin acoustics and sound design, customising the most optimum sound system in each vehicle.

  • Robson Design

An industry veteran with over 25 years of experience and branches in Vietnam and Japan, Robson Design, founded by Tommy Wong, specialises in carbon fibre and interiors for automotive parts and will be supporting Catalyst Motors with the fitting-out of its bespoke vehicles, providing leather, interior finishing and fabrication needs.

  • HHT Automation

In Catalyst Motor’s planned intelligent and future-ready production design, Vincent Wong of HHT Automation will consult on the company’s high-tech manufacturing needs through robotics and automation and play an important role for the Centre of Automobile and Industrial Design upon its completion. Production and manufacturing processes will be geared up to suit the fast-changing and evolving engineering landscape of today.

Lionel Lau shares that “durability, manufacturability and ease of assembly when designing a commercial roadworthy car is of utmost importance. We understand the challenges we are going to face and we are prepared to meet them head on as we are confident of the outcome of our project. We are pleased to assemble a truly Singaporean team and with the launch of our vehicle, we hope to be a testament that there’s creative talent everywhere in Singapore, in so many different design and manufacturing disciplines.”

The completed rolling prototype chassis – the integral form of the vehicle’s engineering base, will be sent to Britain in late 2021, to be certified and validated for the next step of its manufacturing progress.

Currently in the pipeline, Catalyst Motors, together with local architects and fabricators, is also working on the development of an automobile focused design and industry outreach facility, the Centre of Automobile and Industrial Design (CAID) by 2023, to promote academic and technical training, co-learning as well as to garner more interest and cultivate talents in the local automotive scene among youths.

 

#CatalystMotors

Vihari Jewels’ new flagship store opens at Paragon amidst the ongoing pandemic

SINGAPORE – Media OutReach – 6 December 2021 – Fourth generation private jeweller, Vihari Sheth-Poddar is ready to bring her eponymous brand, VIHARI JEWELS, to the next level with the opening of its 1340 sqft store at Paragon Shopping Mall, in the heart of Orchard Road. With the opening of a flagship store, Vihari hopes to evolve her brand from an in-the-know business to one that will be accessible to everyone and introduce the beauty of coloured diamonds to more.

Founded in 2006, VIHARI JEWELS has created a niche market for discerning clientele who values heirloom pieces composed of rare, opulent, one-of-a-kind, investment grade stones. More recently, the brand has also started offering a seasonal line of trendier jewellery that, while more affordable, still boasts rare stones that will carry their value across generations. Founded and designed by ex-model Vihari Sheth Poddar, the mother of three brings whimsicality, uniqueness and muted glamour to her collections inspired by travel.

The store was envisioned to feel like a museum and designed to be a creative space, simulating an industrial mine – the heartbeat of where gemology and jewellery begin, so that customers have the opportunity to learn about the origins of the various stones. With an island bar taking centre stage on the shopfloor, Vihari hopes customers would feel relaxed and comfortable to hang out in store, whether it’s jewellery shopping or whiskey tasting.

To celebrate its flagship store’s opening, VIHARI JEWELS has launched another exciting collection this holiday season with a glamorous and luminescent selection of pieces that are reminiscent of the brand’s commitment to celebrations and festivities while being enveloped in familial love.

Titled “The Eternal Orchid”, the collection pays homage to Singapore’s national flower – the Vanda Miss Joaquim, to celebrate the jewellery house’s very first boutique in the city that has become home to its founder. Inspired by the orchid’s rare attribute of exhibiting symmetry which mirrors the exceptional symmetry found in VIHARI JEWELS’ diamonds, the 7-piece collection showcases bold and sophisticated pieces with understated glamour. Orchids also served as the muse as they can thrive for up to a hundred years in the right environment – considered a lifetime to plants; similar to the lasting power of natural diamonds that are forever.

Hailing from a long line of jewellers, Vihari credits her father as her greatest mentor and her brother as her reliable partner who is responsible for the sourcing and cutting of all the diamonds she uses, giving her an edge over other jewellers. “The pandemic has led to certain constraints, especially on cross-border travel, but it has also given rise to new ways of doing business, hence I felt it was the right time to expand my business and reach out to more customers who are looking for alternative assets investments. We have also used this time to establish a strong digital presence and focused on customer relationship management,” Vihari shares.

With the ongoing Covid19 pandemic and the decline of large-scale events, Vihari notes that there’s been a shift in consumer behaviour when it comes to gems and trendier, quirkier and less formal pieces are more in demand and the jewellery house continues to create conversation pieces that are perfect for intimate gatherings.

Tying old traditions with new memories, the 15 year old jewellery house looks set to herald a new dawn with more engaging lifestyle events and one-of-a-kind designs at its new location. Vihari also aims to educate clients on how to select jewellery and provide consultations for those who would like to know which pieces are a good fit for their private collections.

About VIHARI JEWELS

VIHARI JEWELS is the eponymous fine jewellery label created by Vihari Sheth Poddar in 2006. Headquartered in Singapore, with a base in Hong Kong, VIHARI JEWELS specialises in meticulously crafted heirloom pieces which showcases the beauty of the exquisite stones that the house sources around the world for. The design aesthetic of the brand is classic contemporary and counts many of Singapore’s social elites among its customers.

Operating initially as a by-appointment-only boutique, VIHARI JEWELS served as an in-the-know jeweller with a penchant for acquiring extremely rare coloured diamonds, Colombian emeralds and Burmese rubies. The brand launches its first flagship store at Paragon, at the heart of Orchard Road, at the end of month, expanding its collections and clientele at a prominent location.

VIHARI JEWELS is located at 290 Orchard Road, Paragon Shopping Center, #01-21 (S) 238859

Tel: 6732 2877

Website: Vihari.Sg


#VIHARIJEWELS

The issuer is solely responsible for the content of this announcement.

LESSO Upgrades its Brand Strategy in the Hope of Accelerating Development in the Next Decade

HONG KONG, CHINA – Media Outreach – 6 December 2021 – China Lesso has upgraded its brand strategy comprehensively, unveiled a brand-new logo, and sped up its pace towards Branding 4.0 on its 35th anniversary.

Throughout the long history of human development, the relationship between human and nature is one of the main universal themes that evolve constantly. Impacted by social development, balancing environmental sustainability and social progression has become the core of daily life for Chinese citizens. For people’s well-being, it is imperative to build green, livable, and efficient ideal cities.

 

China Lesso (https://en.lesso.com/) believes that the world will be a better place while all sectors of society work together to build a healthy and organic human environment and living space. To achieve the Big Ideal, Lesso shall adhere to new brand values of “Focusing on product quality, insisting on creativity, creating high-value products and services for society”, and to fulfill its brand promise of “Striving for a sustainable, healthy and beautiful life”. It is hoping to gather insight across the industry to create a wonderful living space for people to live in harmony with nature. China Lesso will continue providing high-quality building materials as well as household products and services for human-nature coexistence, helping upgrade cities and residences, and exploring the potential for sustainable urban development.

 

China Lesso has also explicitly stated its brand positioning and strategic orientation for a promising future. In the next decade, China Lesso is committed to becoming a global group for manufacturing and supplying piping and building materials and offering an eco-industrial platform for humanistic environment and living spaces. Giving full play to its core values as much as possible, China Lesso will facilitate the construction of humanistic and healthy green buildings with high-quality pipelines, building materials, and home furnishings. In addition, China Lesso will also endeavor to optimize the construction of urban infrastructure and promote sustainable urban and town development; strengthen intelligent industrial management and support the modernization and upgrade of traditional industries; and provide high-quality technical products and services for national megaprojects.

 

In terms of visual identity, the redesigned logo not only extends brand equity with 35 years of history, it also brings forward new connotation, which better illustrates the trends of modern design. It consists of two components, “LESSO” in English and “Liansu” in Chinese. For the innovative design of the English logo, China Lesso was inspired by its brand slogan “Envisioning the better, Building the future”, and adopted a circle as the framework of the English logo to highlight the characteristics of the pipeline industry and create a great sense of visual coordination.

 

To fully embody the concept of “Envisioning the better, Building the future”, Lesso has incorporated every English letter into the circle, with all right-angle corners of letters softened, to greatly enhance brand affinity. In addition, the proportions between letters are optimized with well-designed spacing to improve integrity and legibility of the brand name.

 

For the design of the Chinese logo, China Lesso chose to unify the width of each stroke visually by weakening the traditional sense brought by the contrast of the width of strokes and increasing the sense of modernity. The design technique of the English letters was also adopted for the stroke design of the Chinese characters to integrate them with the perfect circle to augment the large rounded corners feature, which works with the affinity of the font and shortens the distance between the brand and consumers.

 

In terms of color optimization, red is an important brand visual asset of Lesso. Therefore, China Lesso retained the colour red as the theme and made the tone more conspicuous by increasing its brightness and saturation, which reduces the traditional industrial sense that the color normally conveyed to us, making the brand stands out among other brands at first glance, and improving Lesso’s brand recognition. Learn more about Lesso’s rebranding from this video: https://youtu.be/UX5AltnPWmM

 

The brand upgrade channels China Lesso’s good expectations for brand and social development. In the future, China Lesso will move forward with practical actions, and constant innovation, providing better urban construction and living space for everyone, building green, livable, and efficient ideal cities, gathering wisdom and strength of the whole society, and striving for sustainable healthy and beautiful life.

#ChinaLesso

The issuer is solely responsible for the content of this announcement.