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MIPIM ASIA Awards Celebrates 15th Anniversary and Announces Accolades of the Finest Developments in Asia Pacific

HONG KONG SAR – Media OutReach – 9 December 2021 – MIPIM Asia Awards 2021 returns for another year on their 15th birthday showcasing the best of the best in real estate, proudly presenting awards to winning projects and celebrating live yesterday night with full respect to health and safety measures, at the Grand Hyatt Hong Kong.

 

An exciting close to the finale of the MIPIM Asia Summit, the awards presents its most sought-after trophies to honour all the 33 property developments across 11 categories, as they represent the finest real-estate developments in Asia Pacific.

 

“Now more than ever, the battles with the pandemic has pushed our industry to remain flexible and confident. And winning a MIPIM Asia Award now takes on a whole new meaning to be a leader and showcase adaptability” said MIPIM Director, Ronan Vaspart. “We celebrate the developers, architects, government authorities and other property visionaries who push the boundaries to boost safety and environmental measures whilst upholding the standards” he added.

 

With over a decade on its belt, the annually hosted MIPIM Asia Awards have truly become not only a prestigious accolade for deserving projects, but also an event to grant the utmost recognition to projects and their teams for upholding industry standard for continuously overcoming the hurdles presented by COVID-19 in recent times.

 

The awards considers wide-ranging projects throughout the APAC region of both completed and in-progress developments.

 

The jury is chaired this year by François Trausch, Global CEO & CIO of Allianz Real Estate. Its esteemed judging panel of property industry leaders have reviewed close to 100 entries from 10 countries, which were trimmed down to the final 33 winners with addition of a distinctly chosen Special Jury Award winner.


 

Members of the MIPIM Asia Awards Jury 2021 are:

1.       François TRAUSCH, Allianz Real Estate, CEO & CIO

2.       George AGETHEN, Ivanhoe Cambridge, Senior Vice President, Asia-Pacific, Growth Markets, Hong Kong SAR

3.       Henry CHENG, Chongbang Group, CEO & Executive Director, China

4.       Stanley CHING, CITIC Capital Holdings, Senior Managing Director, Managing Partner & Head of Real Estate, Hong Kong SAR

5.       Donald CHOI, Chinachem Group, CEO, Hong Kong SAR

6.       Chris CHOW, LaSalle Investment Management, Managing Director, Hong Kong SAR

7.       Harvey COE, Ernst & Young, Partner & Head of Greater China, M&A Real Estate, Hong Kong SAR

8.       Alison COOKE, Starr International Investment Advisors (Asia) Limited, Managing Director – Real Estate, Hong Kong SAR

9.       Tripp GANTT, Washington State Investment Board, Investment Officer Real Estate, USA

10.    George HONGCHOY, Link Asset Management Limited, Executive Director & CEO, Hong Kong SAR

11.    Charles LAM, Baring Private Equity Asia, Managing Director, Real Estate, Hong Kong SAR

12.    Nicholas J. LOUP, Chelsfield, Group Vice Chairman, CEO Asia, Hong Kong SAR

13.    Ellen NG, Warburg Pincus, Managing Director, Hong Kong SAR

14.    Shuji TOMIKAWA, Mitsui Fudosan Investment Advisors, Inc. (MFIA), President, Japan

15.    Nicholas WONG, The Townsend Group, Principal, Hong Kong SAR

16.    Richard YUE, ARCH Capital Management Company Limited, CEO & CIO, Hong Kong SAR

 

MIPIM ASIA AWARDS 2021 WINNERS

 

BEST GREEN DEVELOPMENT
GOLD

Grand Central

Hong Kong SAR, China

Architect: Wong Tung & Partners Limited

Developer: Urban Renewal Authority, Sino Land Company Limited and Chinese Estates Holdings Limited

Other: CR Construction Company Limited (Main Contractor), Meinhardt (M&E) Limited (Mechanical & Electrical Engineer), AECOM Asia Co. Limited (Structural and Geotechnical Engineer / Façade Engineer on Curtain Wall / Town Planning Consultant), MVA Hong Kong Limited (Traffic Consultant), Hirsch Bedner Associates Limited (Interior Designer), Urbis Limited (Landscape Architect), Ramboll Hong Kong Limited (Environmental Consultant for Noise Impact Assessment), Ove Arup & Partners Hong Kong Limited (Environmental and Sustainability Consultant)

 

SILVER

Shenzhen Rural Commercial Bank Headquarters

Shenzhen, China

Architect: Skidmore, Owings & Merrill

Developer: Shenzhen Rural Commercial Bank

Other: Arup Group Limited (Vertical Transportation, Landscape Architect, Fire Engineering), Mva Hong Kong Ltd (Traffic), Shenzhen Vanke Real Estate Co., Ltd. (Construction Manager), Beijing Institute Of Architectural Design (Architect of Record), Jangho Group Co., Ltd (Curtain wall & Window Systems)

 

BRONZE

Wink Hotel Saigon Centre

Ho Chi Minh City, Vietnam

Architect: AW² Architecture Workshop – Reda Amalou & Stéphanie Ledoux

Developer: Indochina Kajima Development Company

 

BEST HOTEL & TOURISM DEVELOPMENT

GOLD

Park Hyatt Suzhou

Suzhou, China

Architect: Kohn Pedersen Fox Associates

Developer: Gold Mantis Enterprise
Other: China Construction Design International (Local Design Institute), Hersch Bender Associates (Interior Designer)

 

SILVER

The Ritz-Carlton, Nikko

Tochigi, Japan

Architect: NIKKEN SEKKEI LTD

Developer: TOBU RAILWAY CO., LTD.

 

BRONZE

The Clan Hotel

Singapore, Singapore

Architect: DP Architects Pte Ltd

Developer: Far East Organization

Other: Hexacon Construction Pte Ltd (Main Contractor), KKS International (S) Pte Ltd (ID Consultant), Tinderbox Pte Ltd (Landscape Consultant)

 

BEST INFRASTRUCTURE, COMMUNITY & CIVIC BUILDING

GOLD

Changi Airport Connector 

Singapore, Singapore

Architect: Changi Airport Group (Singapore) Pte Ltd

Developer: Changi Airport Group (Singapore) Pte Ltd

 

SILVER

LAND Community Center

Xi’an, China

Architect: Atelier Ping Jiang / EID Arch

Developer: Shaanxi Vanland Real Estate Co., Ltd

 

BRONZE

Wetland Museum In Huailai

Hebei, China

Architect: Tenio Architecture and Engineering Co., Ltd.

Developer: Huailai Forestry Bureau

 

BEST MIXED-USE DEVELOPMENT

GOLD

Far East Square, AMOY Hotel, The Clan Hotel

Singapore, Singapore

Architect: Multiply Architects LLP (Far East Square), DP Architects Pte Ltd (AMOY Hotel, The Clan Hotel)

Developer: Far East Organization

 

SILVER

Suzhou International Finance Square

Suzhou, China

Architect: Kohn Pedersen Fox Associates

Developer: The Wharf (Holdings)
Other: WTIL (Associate Architect), East China Architectural Design & Research Institute (Local Design Institute)

 

BRONZE

Shanghai EDGE

Shanghai, China

Architect: Aedas

Developer: Shanghai Kaitong Wenan Real Estate Development Co., Ltd

BEST OFFICE DEVELOPMENT

GOLD

Alibaba Xixi Campus Phase 4

Hangzhou, China

Architect: NBBJ

Developer: Alibaba Group

Other: NBBJ (Landscape Consultant), Architectural Design and Research Institute of Zhejiang University (Local Design Institute), ARUP (Traffic Consultant / Vertical Transportation), Shanghai Construction Group (Main Contractor)

 

SILVER

Wilmar International Headquarters

Singapore, Singapore

Architect: Eric Parry Architects Limited

Developer: WILMAR INTERNATIONAL LIMITED

Other: Boustead Projects E&C Pte. Ltd. (Main Contractor), RSP Architects Planners & Engineers Pte. Ltd. (Local Architects, M&E & Structural Engineers), ICN Design International Pte. Ltd. (Landscape Design), Inhabit (Façade and Acoustic), Prime Structures Engineering Pte. Ltd. (Façade Contractor), Steve Leung Design Ltd (Interior Design), Nipek Pte. Ltd. (Lighting Design)

 

BRONZE

Shenzhen Rural Commercial Bank Headquarters

Shenzhen, China

Architect: Skidmore, Owings & Merrill

Developer: Shenzhen Rural Commercial Bank

Other: Arup Group Limited (Vertical Transportation, Landscape Architect, Fire Engineering), Mva Hong Kong Ltd (Traffic), Shenzhen Vanke Real Estate Co., Ltd. (Construction Manager), Beijing Institute of Architectural Design (Architect of Record), Jangho Group Co., Ltd (Curtain wall & window systems)

 

BEST REFURBISHED BUILDING

GOLD

Central Market

Hong Kong SAR, China

Architect: AGC Design Ltd

Developer: Chinachem Group, Urban Renewal Authority

Other: Chinachem Group (Operator), AGC Design Limited (Heritage Consultant), Llewelyn-davies Hong Kong Ltd (Planner), Ove Arup & Partners Hong Kong Limited (Structural & Geotechnical Engineers), AECOM Asia Company Limited (Building Services Engineer), Shadow Design Ltd (Interior Designer), Hong Kong Cultural Imaging Workshop Ltd (Award Submission Consultant)

 

SILVER

Shinjuku Sumitomo Building, Re-innovation Project

Tokyo, Japan

Architect: NIKKEN SEKKEI LTD, TAISEI CORPORATION
Developer: Sumitomo Reality & Development Co., Ltd.

 

BRONZE

David Jones Elizabeth Street Flagship Store

Sydney, Australia

Architect: Benoy Limited (Interior Architect), Crone Architects

Developer: David Jones Pty Limited

Other: Mainbrace (Contractor), FPOV (Lighting Consultant)

BEST RESIDENTIAL DEVELOPMENT

GOLD

InnoCell

Hong Kong SAR, China

Lead Architect: Leigh & Orange Limited

Developer: Hong Kong Science and Technology Parks Corporation

Other: Leigh & Orange Limited (Interior Designer), Hip Hing Engineering Co. Ltd. (Main Contractor)

 

SILVER

CHARM PREMIER GRAND MINAMIAZABU

Tokyo, Japan

Architect: NIKKEN HOUSING SYSTEM LTD

Developer: Hulic Co., Ltd.

Other: CHARM CARE CORPORATION (Operator)

 

BRONZE

Xixi Yunlu

Hangzhou, China

Architect: Hangzhou 9M Architectural Design Co., Ltd.

Developer: Hangzhou Greentown Guixi Real Estate Development Co., Ltd.

BEST RETAIL DEVELOPMENT

GOLD

Hongkong Land’s Yorkville – The Ring

Chongqing, China

Architect: PH Alpha Design Ltd.

Developer: Hongkong Land Limited

Other: Lead8 (Interior Designer), ASPECT Studios (Landscape Designer), Popjoy Design (Botanical Garden Landscape Designer), Parsons Brinckerhoff (M&E Engineer), WSP (Facade Engineer), Brandston Partnership Inc. (Lighting Consultant)

SILVER

Seazen Suzhou Wuyue Plaza

Suzhou, China

Architect: Benoy Limited (Interior Architect), CRTKL

Developer: Seazen Group

 

BRONZE

YUE City

Guangzhou, China
Architect: Atelier DYML
Developer: Yuexiu Property

Other: Atelier DYML (Interior Design), Guangzhou City Construction & Development Design Institute Co., Ltd. (Construction Drawings), Guangzhou City Construction & Development Design Institute Co., Ltd. (Landscape Design), RDesign International Lighting (Lighting Design), Shenzhen C.S.C Decoration Design Engineering Co. Ltd. (Curtain Wall Detail Development), Guangzhou Hanhua Architects+Engineers Co. Ltd. (Structural Consultant)

BEST URBAN REGENERATION PROJECT

GOLD

Central Market

Hong Kong SAR, China

Architect: AGC Design Ltd

Developer: Chinachem Group, Urban Renewal Authority

Other: Chinachem Group (Operator), AGC Design Limited (Heritage Consultant), Llewelyn-davies Hong Kong Ltd (Planner), Ove Arup & Partners Hong Kong Limited (Structural & Geotechnical Engineers), AECOM Asia Company Limited (Building Services Engineer), Shadow Design Ltd (Interior Designer), Hong Kong Cultural Imaging Workshop Ltd (Award Submission Consultant)

 

SILVER

Grand Central

Hong Kong SAR, China

Architect: Wong Tung & Partners Limited

Developer: Urban Renewal Authority, Sino Land Company Limited and Chinese Estates Holdings Limited

Other: CR Construction Company Limited (Main Contractor), Meinhardt (M&E) Limited (Mechanical & Electrical Engineer), AECOM Asia Co. Limited (Structural and Geotechnical Engineer / Façade Engineer on Curtain Wall / Town Planning Consultant), MVA Hong Kong Limited (Traffic Consultant), Hirsch Bedner Associates Limited (Interior Designer), Urbis Limited (Landscape Architect), Ramboll Hong Kong Limited (Environmental Consultant for Noise Impact Assessment), Ove Arup & Partners Hong Kong Limited (Environmental and Sustainability Consultant)

 

BRONZE

Siu Hei Commercial Centre Revitalization

Hong Kong SAR, China

Architect: Uni-China Business Management Limited

Developer: Gaw Capital Partners

Other: One Bite Design Studio Limited (Rooftop Designer)

BEST FUTURA PROJECT

GOLD

Hana Headquarters

Cheongna, South Korea

Architect: NBBJ

Developer: Hana Financial Group

Other: NBBJ (Interior Designer / Landscape Designer), ESI and NBBJ Studio (Experiential Designer), Gansam Arhitects + Partners, Kunwon Architects Planners Engineers (Local Design Institute), Thornton Tomasetti (Façade and Sustainability), Arup (Vertical Transportation and Lighting), Heerim (Construction Manager)

 

SILVER

King Lam Street Commercial Development

Hong Kong SAR, China

Architect: Collective Studio Limited (Podium Design Architect & Interior Design Architect), Rocco Design Architects Ltd., Hong Kong, China (Executive Architect & Tower Design Architect)
Developer: New World Development Company Limited
Other: AECOM, Hong Kong, China (Structural, Civil & Geotech. Engineering, Façade Engineering), ARUP, Hong Kong, China (LEED/ BEAM/ WELL Sustainability), J.Roger Preston Limited, Hong Kong, China (Electrical and Mechanical Engineering)

 

BRONZE

International Sports and Culture Exchange Center

Shenzhen, China

Architect: Aedas

Developer: Shenzhen Bureau of Culture

BEST FUTURA MEGA PROJECT

GOLD

Alibaba Central China Headquarters and Industrial Complex

Wuhan, China

Architect: Benoy Limited

Developer: Alibaba Group

 

SILVER

Baoshan Steel Park

Shanghai, China

Architect: Sasaki Associates, Inc., Sasaki Associates (Shanghai) Ltd.

Developer: Shanghai Baodishangshi Urban Production Development Co., Ltd.

Other: HMD (Shanghai) Engineering Consultancy Corp. Ltd. (Architecture Consultant), Beijing Ning Field Lighting Design Corp., Ltd. (Lightning Consultant), Shanghai Academy of Landscape Architecture Science and Planning (Soil and Ecology Consultant), Shanghai Urban Construction Design & Research Institute (Group) Co., Ltd. (Transportation Consultant)

 

BRONZE

Luohu Public Realm Revitalization

Shenzhen, China

Architect: Sasaki Associates, Inc., Sasaki Associates (Shanghai) Ltd.

Developer: China Resources (Shenzhen) Co., Ltd.

 

SPECIAL JURY AWARD

Central Market

Hong Kong SAR, China

Architect: AGC Design Ltd

Developer: Chinachem Group, Urban Renewal Authority

Other: Chinachem Group (Operator), AGC Design Limited (Heritage Consultant), Llewelyn-davies Hong Kong Ltd (Planner), Ove Arup & Partners Hong Kong Limited (Structural & Geotechnical Engineers), AECOM Asia Company Limited (Building Services Engineer), Shadow Design Ltd (Interior Designer), Hong Kong Cultural Imaging Workshop Ltd (Award Submission Consultant)

 

For the photo of the winning projects, please visit HERE.

About MIPIM Asia Summit

MIPIM Asia Summit is the annual property leaders’ summit in Asia Pacific organised by RX. It is the major gathering where top-level decision makers gather to explore new business partnerships and investment opportunities. It features expert-led conference sessions, premium networking accelerators and an exclusive awards gala dinner over a two-day period. Distinguished speakers, senior executives, high-level business professionals and industry experts from around the world will discuss the latest developments and prevailing trends in the property and retail industry. MIPIM – the world’s property market – is the leading and largest global property event. The four-day event takes place annually in Cannes every March. 26,800 delegates attended in 2019 with 6,380 investors, and 100 different countries being represented.

About RX France:

RX France manages a portfolio of world-class, French and international face-to-face, virtual and hybrid events covering 20 industry sectors including MIPIM, MAPIC, Batimat, Pollutec, EquipHotel, SITL, IFTM Top Resa, MIPCOM, MIPTV, FIAC, Paris Photo… and many more. RX France’s events take place in France, China, India, Italy, Mexico, Russia and the United States. We serve our clients as we accompany their strategic business development and roll out the best of physical and digital events. RX France is part of RX (previously Reed Exhibitions). www.rxglobal.com

About RX Global:

RX is in the business of building businesses for individuals, communities and organisations. We elevate the power of face-to-face events by combining data and digital products to help customers learn about markets, source products and complete transactions at over 400 events in 22 countries across 43 industry sectors. RX is passionate about making a positive impact on society and is fully committed to creating an inclusive work environment for all our people. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. www.rxglobal.com

For additional information about the MIPIM Asia Summit and programme, please visit here.

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For additional information about the MIPIM Asia Summit & Awards 2021, please visit here.

#MIPIMAsiaSummit

The issuer is solely responsible for the content of this announcement.

Laos Confirms 1,212 New Cases of Covid-19 and Five Deaths

Covid-19 Update for Laos
Covid-19 Update for Laos

Laos has recorded 1,212 cases of Covid-19 across the country today.

Carousell Recommerce Index finds Indonesians have the most earning potential for preloved items in the region

On average, each Indonesian user has 57 unwanted items at home that could be sold, and 12% estimate they can earn more than IDR 10,000,000 for selling all items

JAKARTA, INDONESIA – Media OutReach – 9 December 2021 – According to the first Carousell Recommerce Index, led by Carousell Group, the leading classifieds group in Greater Southeast Asia, Indonesia ranks first in the region with an average of 57 estimated unwanted items that could be sold per user. It is also one of the four leading market forecasted of having 100 items to be potentially sold, with the other three being Singapore, the Philippines and Taiwan. 12% of Indonesian users estimate they can earn more than IDR 10,000,000 for selling all their unwanted items at home on Carousell.

Recommerce refers to the selling and buying of previously-owned products, which could be new or used. The Carousell Recommerce Index 2021 Report is a Carousell Green initiative to highlight the importance of sustainability and recommerce in the Greater Southeast Asia region. The report covers findings from four Carousell Group brands—Carousell, Cho Tot, Mudah and OneKyat—across eight markets—Hong Kong, Indonesia, Malaysia, Myanmar, the Philippines, Singapore, Taiwan and Vietnam.

In Indonesia, more than seven out of 10 people have made secondhand purchases before. Users cite value for money (62%) as the most popular reason for buying secondhand items. 21% of users chose to purchase due to environmental reasons, similar to the regional average. 70% of secondhand item buyers declared they try to buy only secondhand items as much as possible. This is the highest in the region.

Fashion is the most preferred category for Indonesians to buy (74%) and sell (85%) secondhand. This is similar to regional preference where Fashion remains the top category with the most secondhand listings. Women’s Fashion has historically been the top category in terms of secondhand listings created and viewed. In 2020, fueled by demand for tops and outerwear, Men’s Fashion grew by almost 10% in listing views. Similarly the demand for children’s apparel has also driven an increase in the number of listings created in the Babies & Kids category, as parents decluttered to make extra cash.

Lucas Ngoo, Co-founder, Carousell Group said, “As a pioneer for mobile classifieds in the region, Carousell Group has been constantly working to remove friction and enable secure, seamless transactions. With the use of AI and data, we have been focused on accelerating our recommerce leadership in the region to make buying secondhand trusted and convenient. This, in turn, will help to solve the meaningful problem of overconsumption with recommerce and thus make secondhand the first choice for consumers.”

 

The Carousell Recommerce Index (2021 Report) is available for download here.

About Carousell Group

Carousell Group is the leading classifieds group in Greater Southeast Asia on a mission to inspire the world to start selling, and to make secondhand the first choice. Founded in August 2012 in Singapore, the Group has a leading presence in eight markets under the brands Carousell, Mudah.my, Cho Tot, OneKyat and Ox Street, serving tens of millions of monthly active users. Carousell is backed by leading investors including Telenor Group, Rakuten Ventures, Naver, STIC Investments and Sequoia Capital India. Visit here for more information.

 

#CarousellGroup

The issuer is solely responsible for the content of this announcement.

Five Thousand Passengers Board Laos-China Railway in First Five Days

Laos-China Railway at Vientiane Station
An EMU train and standard train at Vientiane Station.


More than 5,000 people have purchased tickets to ride the Laos-China Railway since its official launch on Friday.

Cloud Comrade Has Earned the Microsoft Azure Virtual Desktop Advanced Specialization

SINGAPORE – Media OutReach – 9 December 2021 – Cloud Comrade (https://cloudcomrade.com/) today announced it has earned the Microsoft Azure Virtual Desktop (formerly Windows Virtual Desktop) advanced specialization, a validation of a partner’s deep knowledge, extensive experience and expertise in deploying, scaling and securing virtual desktop infrastructure on Azure.

Only partners that meet stringent criteria around customer success and staff skilling, as well as pass a third-party audit of their Azure Virtual Desktop technical practices, are able to earn the Microsoft Azure Virtual Desktop advanced specialization.

Supporting secure remote work for employees is more critical than ever. Microsoft Azure Virtual Desktop is a Microsoft solution that seamlessly integrates with other Microsoft products and allows customers to implement virtual desktops in a scalable, secure, and cost-effective way.

Partners with validated capabilities in implementing Azure Virtual Desktop can help customers deploy and navigate the licensing efficiencies it offers to deliver the solution that is most efficient for their organization.

 

“Distributed workplaces and hybrid/remote work are increasingly becoming the norm rather than the exception. Adapting quickly and seamlessly to this altered environment without compromising on productivity, efficiency, scalability, and security can be challenging for most businesses. The choice of the technology platform/ solution as well as a competent, qualified, and experienced partner are both critical to help a business achieve these objectives. That is why we are excited to earn the Microsoft Azure Virtual Desktop advanced specialization, a reflection of our competence in this area,” said Andy Waroma, Co-Founder & Co-Managing Director, Cloud Comrade.

 

“As a Microsoft Partner with a Gold Cloud Platform competency, we are confident of our best-in-class capabilities for deploying a range of Microsoft business solutions. We value the collaboration, working relationship and support from Microsoft, which help us maximise the value our clients can get from their deployments of Microsoft products, solutions and technologies.”

 

Rodney Clark, Corporate Vice President, Global Partner Solutions, Channel Sales and Channel Chief at Microsoft added, “The Microsoft Azure Virtual Desktop advanced specialization highlights the partners who can be viewed as most capable when it comes to deploying Azure Virtual Desktop in Azure. Cloud Comrade clearly demonstrated that they have both the skills and the experience to offer clients a path to transition to desktop-as-a-service in a scalable, secure, and cost-effective way.”

 

Cloud Comrade offers comprehensive cloud services including strategic consulting, deployment or migration and managed services for companies in a wide range of industries. Besides Microsoft Azure Virtual Desktop, Cloud Comrade’s areas of expertise in Microsoft products and solutions include Office 365, Windows and SAP on Microsoft Azure. For more details, visit: https://appsource.microsoft.com/en-sg/marketplace/partner-dir/e9011111-82f5-4b5e-9f78-62b09cf4eef4/overview

About Cloud Comrade

Cloud Comrade (https://cloudcomrade.com) is a Singapore-based cloud computing consultancy company with a regional footprint in Indonesia and Malaysia. The company offers a comprehensive range of services from strategy and design to deployment, migration, and management of customers’ IT infrastructure. Cloud Comrade partners with the best solution providers in the field of cloud computing and is a preferred Amazon Web Services (AWS) consulting partner in ASEAN, as well as a managed service provider for AWS, Google, and Alibaba Cloud. In January 2019, ST Telemedia (sttelemedia.com), an active strategic investor specializing in communications & media, data centers, and infrastructure technology businesses, acquired a majority stake in the company. For more information on Cloud Comrade, visit cloudcomrade.com

#CloudComrade

Kobe Global Technologies’ Research Reveals Millennials And Gen Z Value Authenticity On Social Media

SINGAPORE – Media OutReach – 9 December 2021 – Research conducted by Kobe Global Technologies in an effort to study Gen Z’s and Millennials’ spending habits in relation to social media advertising has revealed that Millennials and Gen Z look towards authenticity and unfiltered content curation from content creators and social media influencers. This means raw and authentic content is more likely to convince these two demographics to engage with the brand.

In this day and age, Millennials and Gen Z are not only tech-savvy, but they are also more mindful of what they digest online and how marketing advertisements or contents are packaged and communicated to them. These two demographics are no longer viewing celebrity endorsements for products or services alone; they are looking for internet personalities who embody their values and social beliefs, as well as someone who openly embraces their natural flaws or mistakes that a layperson can resonate with.

 

This research has been backed up by the two campaigns that Kobe has assisted its clients with. By entrusting the social influencers, who understand what content style works best for their followers, to produce authentic content that speaks to consumers, Kobe’s clients – Genki Sushi and Livinguard – were able to reap the benefits. The followers were able to sense the influencers’ honesty, and therefore, they were more receptive to what these key opinion leaders had to say.

 

Moreover, understanding that consumers disliked being told what to do, the influencers avoided including a call to action in the initial phases of the Livinguard campaign, thereby generating intrigue among followers. On the day of the launch, the content creators were flooded with queries on how to purchase the products.

 

Through the brilliant execution of these said campaigns, Genki Sushi saw a 64% increase in the sales of its Xmas Deluxe Dai Man Zoku Set from the company’s previous year, and Livinguard saw sales spike by more than 300% on the day of its Instagram campaign, easily cementing this launch as the company’s highest sales count since its inception in Singapore.

 

And Genki Sushi was clearly happy with the results, as the company has continued its partnership with Kobe for its various marketing campaigns since January 2020. The acknowledgment of Kobe’s good work is also echoed by Mr. Gavin Gan, Executive Director of Hoe Hin Pak Fah Yeow Mfy. Ltd, another beneficiary of Kobe’s authentic approach to content creation. When requested to provide feedback, Mr. Gan had this to say, “Kobe Global Technologies provides good professional service and insightful knowledge on social media and influencer marketing.”

 

With online viewers and consumers being at the heart of social media marketing, getting the right people to spread the right message to the right audience is essential. And Kobe’s research has made the company aware of this fact, leading to a transformation in the way the organization approaches influencer marketing.

About Kobe Global Technologies

Kobe Global Technologies is a pioneering company in Singapore delivering consumer-first social media marketing campaigns. With access to over 20,000 content creators across Southeast Asia and its patented A.I. technology that combs through millions of data points, the company is able to deliver influence for more than 500 brands globally. For more information on the company’s services, please visit https://www.getkobe.com/

#KobeGlobalTechnologies

HelperPlace New Survey Reveals the Loosen Travel Restrictions is Not Enough to Cover the Demand of Domestic Helper

  • The looser travel restrictions for the domestic helper is not enough to cover the high demand of local families; given the current difficulty and cost to hire overseas helpers, local helpers are constantly in shortage
  • Despite frozen minimum wage, 9.60% annual average increase in domestic helper monthly salary, so employers need to offer a higher salary to easier find a helper
  • Domestic helpers working conditions need concern, especially under pandemic

HONG KONG SAR – Media OutReach – 9 December 2021 – For the 3rd consecutive year, HelperPlace has been surveying the average monthly salary of foreign domestic helpers working in Hong Kong. This year, HelperPlace conducted an online survey among domestic helpers in Hong Kong from January 2021 to December 2021 and received over 12,501 responses. One of the objectives is to measure the impact of the pandemic on the job market. The results provide insights into the actual average salary, factors affecting salary, expectations, and working conditions of helpers in 2021.

The Significant Impact of the Increase in Salary in 2021

 

HelperPlace’s annual salary survey has been conducted three years in a row. In 2021, the average actual monthly salary for a foreign domestic helper is HK$5,288. The average monthly salary for 2019 and 2020 are $4,765 and $4,825, respectively. It reveals a significant annual increase of 9.60% from 2020 to 2021 compared to only 1.26% from 2019 to 2020. Since 2019 September, the minimum monthly salary has been frozen at HK$4,630 by the government.

In the context of the travel restrictions, the shortage of overseas helpers has brought up the market salary. Even though the government has loosened up the restrictions, the population of overseas workers has decreased by over 20,000 in less than a year. The struggle to book quarantine rooms for helpers due to its limited number, the long process, and the extra cost of HK$15,000 (fees for quarantine hotel and food) to hire an overseas helper push employers to find other solutions. As a result, employers have a preference for hiring foreign domestic helpers who are already settled in Hong Kong. Therefore this phenomenon creates a large demand for a limited pool of workers. The results show that the impact of the COVID on domestic helper salary has been fully reflected in 2021.

Territorial Difference of Salary

 

The survey shows the territorial difference in average salary among domestic helpers. The Hong Kong Island has the highest average salary with HK$5,612, followed by Kowloon of HK$5,148, and the least in New Territories with HK$5,093.

 

Factors of Domestic Helper Salary

 

Besides salary, the survey also conducted interviews on the working hours, no. of kid, and the years of helpers’ experience. The average salary increases with the number of years of experience of helpers. However, the results show a shocking negative relationship between workload in relation to salary. The higher the working hour and the number of kids in the employer’s family, the lower the salary. It reflects that domestic helper salary is not reflecting their workload.

Based on the survey, the hiring channel is one of the important factors for salary. The average salary ranks lowest for the agency ($4,683), then online platform ($5,393), and highest for employer referral with $5,418. This can be explained by the fact that direct hiring through online platforms and employer referral can save a considerable amount of agency fees, create more trust, and result in higher monthly salaries.

 

The working hour and working conditions still need improvement

 

The survey also reflects on the long working hours issue and poor working conditions of some domestic helpers in Hong Kong. For instance, nearly 61% of respondents work over 12 hours a day.

 

According to Hong Kong law, employers are obligated to provide food allowance or free food to domestic helpers. 81% of the survey respondents said their employers provide free food, and 12% out of them said that they do not have enough food provided by employers.

 

For the living conditions, most respondents either have their separate room (56%) or share a room with kids (20%), elderlies (2%), or other workers (10%). However, around 11% of respondents stay in the living room, bathroom, or kitchen of the employer’s house. About 1% of respondents are live-out, although the law forbids it.

 

Despite the poor working and living conditions for some domestic helpers, over 70% of respondents find the relationship with the employer at least acceptable or better.

 

Forecast for next year

 

There is no doubt that the travel restriction will persist for a few more months. This may result in a more severe shortage of local helpers, assuming the same domestic helper quotas for entering Hong Kong. In the last 3 months, it was not rare to see workers asking for more than HK$7,000 per month.

 

Conclusion

 

Despite the higher bargaining power for a better salary, the local helpers who have finished their 2-year contracts are also looking for better working conditions, such as separate rooms, lower workloads, and locations in Hong Kong Island to conveniently hang out with friends on weekends. It is undeniable that employers who have better offers can attract domestic helpers to start or continue working for them. It will create more difficulties for the middle class and lower-income families.

About HelperPlace

HelperPlace is an ethical platform for foreign domestic workers founded in Hong Kong in 2016. With the largest domestic helper community of 170,000+ members and collaborating with NGOs or international organizations, it was recognized as creating a fair impact on this community. Its website and mobile app allow helpers to connect freely with potential employers, providing an alternative to the traditional employment agency.

#HelperPlace

The issuer is solely responsible for the content of this announcement.

Thai Construction Tycoon Handed Prison Sentence for Butchering Black Leopard

Rare black indochinese leopard
Rare black Indochinese leopard.


A Thai construction Tycoon who shot and cooked a rare black leopard at a wildlife sanctuary in 2018 has been handed a three-year jail sentence by the Supreme Court of Thailand.