The high-quality 5G network is tailored to enable young people to share their daily lives, pursue their dreams, and showcase their unique attitude.

HONG KONG – Media OutReach – 29 May 2023 – s/ash, a new Hong Kong-born 5G telecom brand dedicated to help the Generation Z connecting with the world, officially debuts today. Offering flexible 5G service plans and multiple exclusive benefits, s/ash has been brought to life with a vision to enable young people to share their daily lives, pursue their dreams, and live their lives with their unique attitude.

Nowadays, more and more young people identify themselves as “slashers”, denoting that they play multiple roles in society at the same time. They no longer define themselves with a single identity, with many digital natives opening multiple accounts on social platforms to showcase their diverse talents. The “slasher” lifestyle represents a youthful desire to celebrate personality, preferences and potential.

To catch up with the diversified development trend of society, a new lifestyle telecommunications brand s/ash has emerged as the times require. s/ash represents a brand-new attitude towards life. The brand-new identity is linked with “/”. In addition to providing high-quality 5G mobile telecommunications services, s/ash is also a lifestyle brand which provides flexible service plans and a range of social and entertainment privileges, echoing to the vision of s/ash in helping young people pursue to their ideal lifestyle.

Live life your way s/ash*Blue Sky Music Festival

s/lash was officially launched today at the s/ash*Blue Sky Music Festival. The large-scale event, which took place on the Great Lawn at the West Kowloon Cultural District, featured live music, food pop-ups and flea market stalls, with more than 3,500 visitors in attendance.

The event celebrated the diversity of the slasher generation, with local slashers showcasing artisan wares such as handmade leather products, stationery, perfume, ceramics and other lifestyle products. A variety of local popular food and beverage brands also participated, including Michelin Bib Gourmand restaurant Fisholic; bagel specialist dear.coffee.bakery; Hong Kong’s first homegrown plant-based pearl tea brand, Mother Pearl; local brewery Young Master Brewery, and more.

The festival also featured a series of music performances by Canto-pop singers CY Chan and Kimman Wong, who were joined on the line-up by local buskers who brought their unique styles to the stage.

“s/ash*Blue Sky Music Festival” creates a platform for local slashers, reflecting the diverse talents and multiple identities of slashers, and also marks the official launch of s/ash. With the provision of high-quality 5G mobile communication services and comprehensive user benefits, s/ash is acting as a platform for young teenagers to develop their own path.

“Freshman! Support Program” Offers 12-Month Free Service ¹

To meet the increasingly diverse needs of younger mobile users, s/ash has launched with an array of flexible service plans including S Plan, M Plan and L Plan, providing monthly local data from 10GB to 100GB. Eligible users who sign up for the limited-time “Freshman! Support Program” can enjoy a 12-month fee waiver¹, with an average monthly fee from HK$124¹. Eligible freshmen are entitled to enjoy 50 GB 5G high-speed mobile data service¹, and subsequent unlimited data 5Mbps¹, and 4GB Mainland China and Macau roaming data⁴, and also the “Unconditional 30-days Service Cancellation”² arrangement.

Users who sign up designated monthly service plans can enjoy “Chill Privilege” e-coffee coupons in an amount of up to $250³, 6GB Mainland China and Macau roaming data⁴, “Unlimited Social & Entertainment Data Pack”⁵, with free data usage on 15 designated mobile applications including YouTube, Netflix, Facebook, Instagram, WhatsApp, JOOX, KKBOX, WeChat, Line, Telegram, Zoom, Teams, Apple TV, TikTok and MyTVSuper (valued at HK$38), and also “Chill Mobile Game” value-added service, allowing users to enjoy free data usage on selected mobile games including Identity V, Harry Potter, Magic Awakening and Arknights⁶, as well as a 10% rebate on selected in-game purchases⁶, which will be available very soon.

s/ash Service Plans

To cater to the needs of the fast-pacing younger generation, s/ash has set up a comprehensive online platform. Customers can subscribe to any service plan via the official website, and manage any account matters through the easy-to-use mobile app, save the hassle of visiting the physical stores or enquiring via service hotlines. The SIM card will be delivered directly to the user once an application is approved.

For more information about s/ash, please visit https://slashsim.hk or follow @slashsim.hk on Instagram for the latest updates.

Terms and conditions:

1. “Freshman! Support Program” – 12-month Free-to-use (“Freshman! Support Program”) is only applicable to new customers (“Eligible Customers”) who have subscribed s/ash S, M, L service plan on 24-month contract. “Freshman! Support Program” is only applicable to customers who are 18-29 years old or below during service application. Eligible customers will receive a waiver of the monthly fee for 12 months during the service commitment period. The waived monthly fee will be reflected on the 2nd, 4th, 6th, 8th, 10th, 12th, 14th, 16th, 18th, 20th, 22nd and 23th bill. If the customer changes to another service plan or terminates the service plan early during the contract period, the offer will be automatically cancelled and the total amount of the offer enjoyed by the customer will be charged without prior notice. Customers are required to pay an additional $18 admin fee per month. MNP customers can enjoy $18 Admin Fee Waiver within contract period. MNP customers shall successfully porting-in to the s/ash within 180 days upon signing the contract. This offer is valid until further notice. Terms and Conditions apply.
2. Customers who have selected s/ash S/M/L service plans and sign up for 12/24 months are entitled to the ” First 30 days unconditional service plan cancellation scheme ” and no need to pay the liquidated damages. If the customer decided to end the contract, the amount of the first bill paid in advance will not be refunded. After the Service Commitment Period expired, s/ash will provide the Customer with the Service on a monthly basis for the basic monthly fee, and all Contract Offers will simultaneously terminate with immediate effect.
3. Chill Privilege offer is only applicable to designated customers who have subscribed to the specified s/ash M or L service plan and committed to a minimum service commitment period of 12/24 months (“Eligible Customers”). Eligible customers can receive a total of $200 or $250 worth of designated shop cash vouchers (“Vouchers”) during the service commitment period. The Vouchers will be distributed to the customer’s MyLink APP (“MyLink”) account in the form of 8 or 10 electronic cash coupons of $25 each. The Vouchers will be distributed in once within 180 working days after the effective date of the service plan on MyLink.
4. Free Mainland China and Macau roaming data offer (“Offer”) is only applicable to designated customers who have subscribed to the designated s/ash M or L service plan and committed to a minimum service commitment period of 12/24 months (“Eligible Customers”). Eligible Customers can enjoy 4GB or 6GB of roaming data per month during the contract period. Data roaming usage is only available to customers who have activated the roaming service. Upon arrival in Mainland China / Macau, the handset will automatically search for and lock up the local network operators that belong to CMHK’s roaming partners for the use of data roaming service.
5. “Unlimited Social & Entertainment Data Pack” is only applicable for using designated mobile apps in local including WhatsApp, WeChat，Line, Telegram, Zoom, Teams，YouTtube, Netflix, Apple TV, Facebook, Tiktok (Douyin), JOOX, KKBOX, Instagram & and MyTVSuper. Any data usage from non-designated mobile Apps will be deducted from the service local data entitlement of the customer’s service plan.
6. Customers who subscribe for s/ash service can enjoy” Chill Mobile Game”. Customers can enjoy (i) receive a 10% rebate on in-game purchases made through designated Android operating systems and using carrier billing service; and (ii) free data usage for designated game. The above service shall subject to the Terms and conditions of “Chill Mobile Game” and “The Google Play Direct Carrier Billing Service”. Promotion coming soon. Terms and conditions apply.

# Terms and conditions apply

Hashtag: #s/ash

The issuer is solely responsible for the content of this announcement.

HONG KONG SAR – Media OutReach – 29 May 2023 – Now TV and beIN SPORTS are pleased to announce that FIA Formula One World Championship^TM (Formula 1^®️) Grands Prix will be available in 4K for the first time* to viewers in Hong Kong for the next three seasons in a deal through 2025.

Now TV customers can currently follow all practice sessions, qualifying, F1 Sprint events and Grand Prix on beIN SPORTS 1 (Ch. 638). Under this new deal, F1 fans in Hong Kong will now also have the option to watch the Grands Prix in 4K on Now Sports 4K channels.

The events are available in official English commentary, and in Cantonese commentary by Daniel Chan and Ying On-bong. Customers can also watch the action on the go via the Now Player app or relive their favourite races using Now TV’s on-demand service. In addition, Now E subscribers of selected sport packs will be able to watch all the Grands Prix live.

Right through Formula 1^®️ race weekends on beIN SPORTS, subscribers will get closer to the on-track action than ever with a series of studio shows for every session, from Friday’s practice session to Sunday’s Grand Prix. F1 experts will offer fans unparalleled insight and analysis in The F1 Show, F1 Qualifying Pre and Post Shows, Ted’s Qualifying Notebook, Grand Prix Sunday, Chequered Flag and Ted’s Notebook.

Derek Choi, Managing Director of HKT Home, said, “We are pleased to extend our collaboration with beIN SPORTS. Formula 1^®️ is one of the most watched sports events in Hong Kong. The continued broadcast of the event, and first time in 4K, has reaffirmed our commitment to bringing world-class sports content to Hong Kong viewers with an unparalleled viewing experience.”

Mike Kerr, Managing Director of beIN Asia Pacific, said, “As we continue to strengthen our sports offering in Hong Kong, we are delighted to expand our collaboration with Now TV, a great partner, who shares our vision of bringing the ultimate sports experience across all screens. With the rapid growth of Formula 1^®️ in recent years, we look forward to working alongside Now TV to elevate fans’ engagement like never before.”

Existing Now TV subscribers of Super Sports Pack Plus, Variety Sports Pack, Now Sports Plus Pack and beIN SPORTS Pack can enjoy Formula 1^®️ as part of their subscription. beIN SPORTS will also cover FIA Formula 2 (F2) and Formula 3 (F3) live races, and provide highlights from the all-female F1 Academy series, bringing its viewers an adrenaline-fueled, comprehensive motorsport experience featuring the next generation of stars.

Other customers can enjoy Formula 1^®️ by subscribing to designated Super Sports Pack Plus and Variety Sports Pack too.

For more details, please contact Now TV on 2888 0008 or visit www.nowtv.hk.

*The broadcast in 4K has stated since Azerbaijan Grand Prix.

Hashtag: #PCCW #HKT #NowTV #FormulaOne #Formula1 #NowSports #beINSports #GrandPrix

https://linkedin.com/company/hkt
https://www.facebook.com/NowTV.hongkong

The issuer is solely responsible for the content of this announcement.

About Now TV

Now TV is the leading pay TV service in Hong Kong and the media entertainment arm of HKT, Hong Kong’s premier telecommunications service provider and a leading innovator.

Since its launch in 2003, Now TV has been offering top-notch live sporting events and world-class entertainment programmes, delighting viewers with movies and TV series they love and keeping customers informed with quality news and documentaries. From Asian to Western, local to international, STEM for kids to infotainment, Now TV has something for everyone. Customers can access Now TV’s premium content on demand and through linear TV channels as well as the companion apps Now Player, Now Sports and Now Player Junior.

Now TV Official Website: www.nowtv.hk
Now TV Official Facebook Page: www.facebook.com/NowTV.hongkong

About HKT

HKT is a technology, media, and telecommunication leader with more than 150 years of history in Hong Kong. As the city’s true 5G provider, HKT connects businesses and people locally and globally. Our end-to-end enterprise solutions make us a market-leading digital transformation partner of choice for businesses; whereas our comprehensive mobile communication and smart living offerings enrich people’s lives and cater for their diverse needs for work, entertainment, education, well-being, and even a sustainable low-carbon lifestyle. Together with our digital ventures which support digital economy development and help connect Hong Kong to the world as an international financial centre, HKT endeavours to contribute to smart city development and help our community tech forward.

For more information, please visit www.hkt.com.
LinkedIn: linkedin.com/company/hkt

HONG KONG – Media OutReach – 29 May 2023 – The pop music scene in Hong Kong has recently experienced an unprecedented boom due to the relaxation of epidemic prevention restrictions by the Hong Kong government. However, from the perspective of the general public, apart from “listening” to pop music, can pop music be “played” properly? To enable more people to master the advanced accompaniment skills of playing pop music, Sheung’s Studio has recently created the four concepts of pop music and the “ARRS” system. In the future, the school intends to make use of its online “Improvisation Accompaniment Training Program” to promote the local pop music industry from the public level and to draw musical connections in East Asia.

Looking back to the first half of 2023, Hong Kong’s entertainment activities are back to normal and “revenge entertainment” is on the rise. Jay Chou, BLACKPINK, Alan Walker and many other international superstars came to Hong Kong, and a wide range of music festivals were held in various districts, including the Clockenflap Festival, which sold out for the first time ever. In addition to the “star-crossing” craze in Hong Kong in recent years, pop music has become a hot topic and Cantonese pop songs have gained importance in Hong Kong society. In order to promote local pop music education, business development and community connection, the Leisure and Cultural Services Department organizes the Hong Kong Pop Culture Festival 2023, a free pop music performance at four of its venues to showcase the vitality and artistic culture of the public.

Sheung’s Studio has recently launched a new music e-learning system that aims to enable more people to master the advanced accompaniment skills of playing pop music. The school introduces a system called ARRS, which helps students learn to accompany common pop tunes and improvise in a short period of time by simplifying the rules of chord progressions. In addition, Sheung’s Studio has introduced four major concepts of pop tunes, including melody concept, chord concept, rhythm concept and improvisation concept, to help students fully understand the elements of pop music.

The school is committed to promoting local pop music education, business development and community connection. In the future, they plan to promote the local pop music industry through their online “Improvisation Accompaniment Training Program” and build music connections in East Asia. Through Sheung’s Studio’s online learning system, students can learn pop music skills and interact with other music lovers anytime, anywhere.

Sheung’s Studio believes that playing pop music does not require a high threshold, but only a basic knowledge of music theory and chord understanding to get started. They hope to provide a platform for music lovers to learn and showcase, so that more people can experience the charm of pop music and become a part of it.

Hashtag: #Sheung’sStudio #流行曲導師 #獨家鋼琴學習系統 #ARRS #流行曲四大概念 #音樂教育 #New_Music_Online_Learning_System

https://www.facebook.com/SheungsStudio
https://www.instagram.com/sheungs_studio_academy/
https://www.youtube.com/@SheungsStudio

The issuer is solely responsible for the content of this announcement.