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Hohem Present Game-Changing AI-Powered Creator Tools at NAB 2025

LOS ANGELES, April 8, 2025 /PRNewswire/ — Hohem, a leading global innovator in smartphone and camera gimbals, is delighted to announce its participation in the NAB Show 2025, taking place in Las Vegas from April 6th to 9th, 2025. Hohem makes several groundbreaking product lineups designed to elevate the filmmaking and content creation experience.

Hohem Present Game-Changing AI-Powered Creator Tools at NAB 2025
Hohem Present Game-Changing AI-Powered Creator Tools at NAB 2025

Visitors are invited to visit Hohem at Booth Number SL12516 at South Hall Lower to experience live demonstrations, and interactive workshops with professional photography content creators, and participate in Hohem-exclusive activities for a chance to win unique gifts and a first look at the latest releases. The Hohem team will be on hand to demonstrate how AI-powered gimbals can enhance your filmmaking workflow, providing more excellent stability, creativity, and efficiency.

Elevate Creativity with AI-Powered Hohem Gimbals

With features tailored to meet the evolving needs of filmmakers and content creators, Hohem’s innovative tools empower creators to unleash their creativity like never before.

With Hohem’s advanced AI Technology, filmmakers and content creators can now unlock a whole new realm of creative possibilities.

Key Product Featured at the Hohem Booth:

  • Hohem iSteady M7 Smartphone Gimbal: Flagship smartphone gimbal with subject tracking and a 1.4-inch full-color screen controller that elevates smartphone photography.
  • Hohem iSteady MT2 Camera Gimbal: Harnessing AI technology for ultra-smooth stabilization and intelligent shooting modes.
  • Compact and Portable Gimbals: Explore Hohem’s range of lightweight gimbals suitable for smartphones, action cameras, and tablets.

Learn, Create, and Share

To foster creativity, Hohem will host an exclusive series of workshops at NAB 2025, featuring renowned filmmaking experts and content creators. Industry voices like @emtfilms @its.gundars.magone @annieglaudane & @ottojulian_  will share their insights on how Hohem’s cutting-edge tools enhance visual storytelling. From hands-on demos to pro tips on cinematic techniques, these sessions are designed to inspire and empower creators at every level. Open to all NAB visitors, the workshops offer a unique opportunity to learn from the best and elevate your creative journey.

About Hohem:

Hohem is a leading innovator in gimbal technology, specializing in cameras and smartphones, designed to enhance the filmmaking and content creation experience. With a commitment to quality, innovation, and customer satisfaction, Hohem continues to redefine industry standards and inspire creativity worldwide. Its innovation Gimbals has been chosen by customers in over 50 countries.

For more information, visit our:
Website: https://www.hohem.com
Hohem Store: https://store.hohem.com
YouTube: https://www.youtube.com/@hohemglobal
Instagram: https://www.instagram.com/hohem_global
TikTok : https://www.tiktok.com/@hohem_global

 

Three in Four Southeast Asian ECommerce Sellers Require Additional Support in Their AI Adoption, Lazada Report Reveals

  • On average, online sellers have adopted AI in only 37% of their business operations.
  • Indonesia and Vietnam lead average AI adoption in eCommerce in Southeast Asia, followed by Singapore and Thailand.
  • Lazada’s new playbook provides sellers with best practices, actionable insights and resources to help integrate AI into their operations.

SINGAPORE, April 8, 2025 /PRNewswire/ — Lazada, a leading eCommerce platform in Southeast Asia, today published its research report on online sellers, Bridging the AI Gap: Online Seller Perceptions and Adoption Trends in Southeast Asia. Developed in collaboration with Kantar, the report surveyed 1,214 eCommerce sellers across Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam to examine AI adoption trends, challenges, and opportunities—shedding light on sellers’ readiness to integrate AI into their operations.

Knowledge, perception and implementation gap evident among online sellers

The research reveals that online sellers in Southeast Asia show strong familiarity of AI, with nearly seven in 10 sellers (68%) indicating that they are aware of AI. Sellers believe they have integrated AI into 47% of their business operations, even though actual adoption stands only at 37%, highlighting a clear gap between perceived and actual AI adoption.

Online sellers face a dilemma in terms of assessing AI efficacy and its cost implications. While 89% acknowledge AI’s role in boosting productivity, almost two-third (61%) remain sceptical about its overall usefulness. Furthermore, although nearly all sellers (93%) agree that AI can drive long-term cost savings, 64% cite costliness and time-consuming implementation as barriers to adoption.

The research also suggests an implementation gap, where sellers understand the importance of AI but struggle with effective deployment. Highlighting the challenge of transitioning from familiar, manual processes to AI-driven solutions, nearly all sellers (93%) agree that it is important to upskill the workforce to use AI so that they can be more productive, yet 3 out of 4 sellers (75%) also concede that their employees still prefer to use tools they are familiar with, rather than new AI solutions.

AI-readiness level varies across markets

Across the region, Indonesia and Vietnam lead with 42% AI adoption across business functions, while Singapore and Thailand follow closely at 39%. Based on the level of AI adoption across five core aspects of operations of a seller’s business, namely operations and logistics, product management, marketing and advertising, customer service, and workforce management, the report identifies three distinct seller archetypes – AI Adepts, AI Aspirants, and AI Agnostics[1], based on the average score they attained in each aspect of operations to represent their readiness level to embrace AI:

  • AI Adepts: Sellers who have integrated AI across at least 80% of their operations, placing them at the forefront of adoption. In Southeast Asia, only 1 in 4 (24%) sellers belong to this category.
  • AI Aspirants: Sellers who have partially integrated AI into their operations, but still face adoption gaps across key functions. 50% of sellers in Southeast Asia belong to this category.
  • AI Agnostics: Comprising the remaining 26% of surveyed sellers in Southeast Asia, this group lags in AI adoption, with most business functions still handled manually.

Findings indicate that Thailand has the highest share of AI Adepts, with 30% of sellers in this category. Singapore (29%), Indonesia (29%), and Vietnam (22%) also demonstrate strong AI implementation despite knowledge gaps, while Malaysia (15%) and the Philippines (19%) face challenges related to internal buy-in and infrastructure limitations. With the majority of Southeast Asian sellers (76%) falling within the AI Aspirants and AI Agnostics categories, they are actively seeking more effective AI-powered solutions, with high demand for AI-powered tools (42%) and enhanced seller support (41%).

“The findings from our research reveal a fascinating gap in Southeast Asia’s eCommerce ecosystem. While most sellers understand AI’s transformative potential, many are still navigating the path from recognition to implementation,” said James Dong, Chief Executive Officer, Lazada Group. “As a leading eCommerce platform in Southeast Asia, we aim to bridge the knowledge and adoption gap by developing accessible AI solutions that address the unique challenges faced by sellers across different markets, ultimately making technology more accessible and driving sustainable business growth regardless of a seller’s size or technical expertise.”

Leveraging Lazada’s AI-driven solutions to transform business operations

To support sellers in their AI adoption journey, Lazada is launching the Online Sellers Artificial Intelligence Readiness Playbook, designed to provide strategic guidance based on sellers’ AI maturity levels. The research reveals that sellers are already leveraging key AI-driven solutions on Lazada’s platform to enhance their efficiency, validating Lazada’s continuous investments into cutting-edge AI innovations and advanced tools that streamline eCommerce operations and drive competitiveness.

With 67% of sellers expressing strong satisfaction in existing Lazada AI features[2], Lazada is also releasing new Generative AI (GenAI) features that are designed to empower sellers and enhance their product listings, streamline operations, and boost customer conversions such as:

  1. AI Smart Product Optimisation: Powered by GenAI, this tool helps sellers identify improvements they can make to their product titles, descriptions, or even photos. It enables automated virtual try-ons, background modifications, and model adjustments, allowing sellers to produce professional product imagery quickly within minutes.
  2. AI-Powered Translations: This feature automatically translates product content into multiple local languages, enabling sellers to expand their reach across diverse markets efficiently and accurately.
  3. Lazzie Seller: A dedicated AI assistant within the Alibaba Seller Centre (ASC), providing instant responses to frequently asked questions, quick navigation to key features, store risk assessments, and business advice to boost seller efficiency and growth.

To find out more, download the Online Sellers Artificial Intelligence Readiness Playbook to understand how these solutions can offer a structured framework for sellers to integrate AI into their workflows to drive growth, efficiency, and innovation in an ever-evolving eCommerce landscape.

[1] AI Adepts are sellers in the top 25th percentile for AI adoption in terms of their scores, AI Aspirants fall within the middle 25th and 75th percentile, and AI Agnostics are in the bottom 25th percentile.

[2] Refer to Annex for more details

About the Research

Developed in partnership with Kantar, Bridging the AI Gap: Online Seller Perceptions and Adoption Trends in SEA provides a comprehensive analysis of AI adoption trends, challenges, and opportunities, offering insights into how sellers can leverage AI to drive growth and efficiency in Southeast Asia’s evolving eCommerce landscape. The report surveyed 1,214 eCommerce sellers across Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam in February 2025.

This follows the Artificial Intelligence Adoption in eCommerce in Southeast Asia Whitepaper, another research conducted in partnership with Kantar, which surveyed more than 6,000 eCommerce users in the region in September 2024 to better understand AI awareness, trust and preferences, shopping behaviour, and consumer pain points in the region.

About Lazada Group

Lazada Group is Southeast Asia’s pioneer eCommerce platform. For the last 13 years, Lazada has been accelerating progress in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam through commerce and technology. Today, a thriving local ecosystem links about 160 million active users to more than one million actively-selling sellers every month, who are transacting safely and securely via trusted payment channels and Lazada Wallet, receiving parcels through a homegrown logistics network that has become the largest in the region.

Annex

Lazada’s AI features for sellers:

  1. Lazada Business Advisor: AI-powered analytics tool that provides real-time insights to optimise sales and business performance. Almost seven in 10 Lazada sellers report strong satisfaction and almost half (48%) actively use this tool to track trends and make data-driven decisions
  2. Lazada Sponsored Solutions: A targeted advertising platform that boosts product visibility and maximises sales through AI-driven recommendations. Two in three (67%) sellers report strong satisfaction, and 46% actively use this tool, citing its positive impact on sales growth.
  3. AI Smart Listing: Generative AI tool that automates product listing by generating and pre-filling compelling attributes based on images or keywords. 64% of sellers report strong satisfaction in leveraging this feature to reduce listing time and improve content quality.
  4. Virtual Try-Ons: An AI-powered AR feature that allows shoppers to visualise products in real time, increasing purchase confidence and reducing returns. 62% of sellers express strong satisfaction with its effectiveness, with 42% of sellers using it actively.
  5. AI Selling Points: A tool that analyses product data and customer behaviour to automatically highlight key product features to drive conversions. 68% of sellers express strong satisfaction with this feature and 42% actively use it to attract more customers to their storefront online.
  6. Lazada IM Shop Assistant (LISA): An AI-powered tool that helps sellers enhance customer engagement by providing automated, AI-driven responses to inquiries, improving service efficiency and conversion rates. 65% of sellers express strong satisfaction with this feature and 38% actively use it.

Hocho-Knife.com: Online Store for Authentic Japanese Knives with Over 12 Years of Experience to Launch Special Campaign Celebrating 200,000 Knives Sold

KOBE, Japan, April 8, 2025 /PRNewswire/ — IMPORT JAPAN.COM, INC., headquartered in Kobe city, Hyogo Prefecture, will launch a limited-time campaign offering a special coupon from April 10, 2025, on its “Hocho-Knife.com,” a special EC platform selling Japanese-made knives.

Image:
https://cdn.kyodonewsprwire.jp/prwfile/release/M108638/202504016693/_prw_PI1fl_8pHGO7Lm.jpg 

For details of the special campaign, please visit: https://www.hocho-knife.com/promotion-pr/ 

Hocho-Knife.com is a Japan-based specialized e-commerce platform dedicated to delivering authentic Japanese knives worldwide. It has proudly served chefs and households for over 12 years. With more than 200,000 knives sold globally, the platform provides only carefully selected, high-quality made-in-Japan knives, shipped directly from Japan to ensure authenticity and reliability.

Bringing the Excellence of Japanese Kitchen Knives to the World

Japanese kitchen knives, renowned for their razor-sharp precision, durability and the craftsmanship of skilled artisans, have earned a global reputation among professional chefs. Hocho-Knife is proud to showcase and deliver these exceptional tools by carefully selecting knives that carry on Japan’s rich tradition of blade-making and sourcing, shipping them directly from Japan.

Highlights of Hocho-Knife

1. Authentic and unparalleled made-in-Japan knives

All knives featured on Hocho-Knife.com are 100% manufactured in Japan. Sourced directly from trusted blacksmiths and manufacturers in Japan’s most respected blade-producing regions — Sakai, Takefu and Seki, the selection ensures authentic craftsmanship and superior quality. Notable brands include:

Sakai Takayuki

Yu Kurosaki

– Kanetsune Seki

2. Extensive Selection of Over 5,000 Products

From “gyuto” and “santoku” knives to “deba” and “yanagiba” knives, Hocho-Knife offers a comprehensive range to meet the needs of everyone from home cooks to professional chefs.

3. Proven Track Record: Over a Decade of Trust

Since launching in 2012, Hocho-Knife.com has sold over 200,000 knives worldwide and gained more than 260,000 followers on Instagram. The platform continues to focus on traditional Japanese craftsmanship, delivering quality and tradition to customers around the world.

More Than Just an E-Commerce Platform

Hocho-Knife goes beyond selling knives — to share and promote Japan’s rich knife-making heritage. Its website offers valuable content, including guides on choosing the right knife, insights into craftsmanship, and detailed product information to share knowledge with and inspire customers.

Website: https://www.hocho-knife.com 

Fabrique Unveils First Bag Collection “Beach to City” with Designer Valeria Massai

NEW YORK, April 8, 2025 /PRNewswire/ — As part of its Spring/Summer debut, Fabrique launches its first-ever bag collection, “Beach to City,” in collaboration with internationally renowned designer Valeria Massai. Fabrique collaborates with internationally renowned bag designer Valeria Massai to launch Fabrique‘s first bag collection, “Beach to City.” Centered around the fluid lifestyle of contemporary women, the collection breaks boundaries between different settings and seamlessly transitions between urban commuting, holiday roaming, and leisurely living. Valeria Massai, known for her innovative work at Prada and contributions to Bottega Veneta, brings her unique vision to this collaboration, expanding it as a fresh expression of her personal will, in partnership with Fabrique’s bag series.

Founded by two women from the film and media industry, Fabrique is a collective designer brand that works with over 300 exceptional designers from around the world to create exclusive pieces that are diverse in style. Shaping a distinct wardrobe for tastemakers


Philosophy of Life: Empowering Self-Expression and Embracing Boundaries

The inspiration behind the collaboration between Valeria Massai and Fabrique, “Beach to City”, embodies the seamless transition between the freedom and comfort of beach life and the sophistication and practicality of the city, serving as the core inspiration for this season’s Spring/Summer collection. This collection aims to combine the carefree essence of beach living with the elegant practicality of urban style, resulting in bags that cater to the needs of the modern woman: versatile, fashionable yet comfortable, and always elegant, regardless of the time of day.

Valeria Massai traces her roots back to her homeland – Italy. Infusing her designs with the essence of Italy’s beaches, churches, and art districts, incorporating colors and structures into her creations. Drawing inspiration from her hometown, including areas like Brera, Isola, and Duomo, she names each bag after these places.

In the design world, simple threads that connect beautiful ideas across the globe are crafted, showcasing a thoughtful approach evident in everything created—from the clothes designed to the bags made.

The inspiration for the ‘golden bean’ stud detail on the bags derives from the same hand-stitching mark found on all the clothes, serving as a distinctive signature that reflects the brand’s roots and commitment to innovation.

Everyday Chic: Meeting the Contemporary Woman’s Demands

This collection features a total of 3 bags, “Brera,” “Duomo,” and “Isola”. The series of bags adopts a lightweight structure for a sense of freedom and uses luxurious leather to convey a sense of long-lasting quality, allowing every modern woman to embrace her multifaceted self through these bags.

  • Brera” features a convertible design inspired by the day and night rhythms of the artistic Brera district in Milan. With one bag, fashionable individuals can explore three unique ways to carry it. Embrace a classy look suitable for workday chic, or reverse the bag inside out for a weekend getaway, revealing two distinct designs on each side. This bag embodies one design with two silhouettes, allowing for the expansion of the sides to achieve a spacious bucket look or gathering them for a compact, chic charm. Crafted from soft, reversible leather, “Brera” features a reversible design that reflects the fun and interesting Italian lifestyle. While one side exudes a formal elegance, the other side showcases a casual suede finish.
  • “Duomo” is named after a Gothic cathedral located in the heart of Milan, Italy. The bag’s structure draws inspiration from the skeleton of the Milan Cathedral, with vertical lines enhancing the silhouette, creating a visually appealing trapezoidal shape under a relaxed form. It is suitable for carrying documents, ultra-thin laptops, and other work items, making it perfect for those seeking an elegant and relaxed bag suitable for both work and leisure.

Fabrique and Valeria Massai collaborated to empower women to embrace their unique casual chic aesthetics while navigating the world with freedom and independence. These stylish bags serve as more than just accessories, embodying a contemporary lifestyle.

Fabrique’s innovative pricing strategy successfully bridges the gap between luxury brands and fast fashion, making the “Beach to City” bag collection accessible to all. Priced between $458 and $658, these versatile bags are available for purchase online, in stores, and through partner retailers worldwide.

For further information, please visit www.fbrq.com.
Fabrique Instagram: fabrique.official
Fabrique Pinterest: https://www.pinterest.com/FabriqueOfficial/
Fabrique Facebook: https://www.facebook.com/profile.php?id=61554340161235
Fabrique Youtube:https://www.youtube.com/@Fabrique.official 
Fabrique Tiktok:https://www.tiktok.com/@fabrique.official_

 

Decentro Deepens Presence in Southeast Asia with DigiAlly, Launches Industry-First Real-Time Business Data For Credit

Introduces real-time financial insights, in partnership with DigiAlly, to power more innovative SME underwriting, drive more efficient cross-border trade, and broaden business credit access across ASEAN.

BENGALURU, India and SINGAPORE, April 8, 2025 /PRNewswire/ — Decentro, India’s leading API banking and financial infrastructure platform, announced today that it is deepening its presence in Southeast Asia by launching its advanced business credit and underwriting solution. Powered by a partnership with Singapore-headquartered DigiAlly, this initiative brings real-time business financial intelligence to the ASEAN region—an industry-first capability enabling more innovative lending, risk assessment, and cross-border financial operations.

As Southeast Asia’s digital economy accelerates, access to credit and intelligent underwriting has become vital for both SMEs and fintechs. The Asian Development Bank estimates the SME credit gap in Asia to be over $2.1 trillion, with ASEAN nations representing a significant portion of the total. Yet, despite rapid fintech innovation, many financial institutions still rely on outdated verification and underwriting models, exposing them to fraud and slowing credit access. With 1 in 5 fraud cases now involving synthetic identities (Experian, 2023), the urgency for real-time business intelligence is apparent. Without modern, data-driven infrastructure, institutions risk falling behind—and missing out on the next wave of fintech-led growth.

Building on its robust consumer credit APIs and SaaS infrastructure, Decentro’s expanded stack now includes a comprehensive business credit infrastructure, supporting SME financing, invoice factoring, and cross-border trade. Through a single integration, fintech platforms and financial institutions across the ASEAN region can now access business financial reports, trade data, and verification insights—all in real time and also via a single, comprehensive PDF report. 

Commenting on the milestone, Rohit Taneja, Co-founder & CEO of Decentro, said, “At Decentro, we’ve always believed that the future of fintech is borderless, intelligent, and deeply integrated. Our expansion into Southeast Asia with a strong partner like DigiAlly allows us to power the next generation of business underwriting and credit access—making real-time KYB and financial data accessible at scale. Whether a large unit in Jakarta or a cross-border lender in Manila, the infrastructure to assess risk and unlock growth is now just an API away.”

With this move, Decentro introduces a unified business financial intelligence suite—an industry first in the ASEAN region—bringing together financial reports, trade history, and verification data into a single, downloadable PDF. The offering is already enabling:

  • Insurance companies to underwrite SME risk faster
  • Lenders and banks to assess business creditworthiness more accurately
  • Neobanks to verify & offer a credit line on the fly 
  • Payment service providers (PSPs) to verify businesses across borders with greater confidence

And here are the countries that are covered for this solution – 

  • Singapore 
  • India
  • Vietnam 
  • South Korea 
  • Australia 
  • Philippines
  • Indonesia 

DigiAlly, known for its deep credit and financial data intelligence solutions across Southeast Asia, will be a key data partner in this expansion. Its platform offers granular credit and financial analytics across company types, empowering lenders, PSPs, insurers, and trade platforms with faster, more accurate decision-making. This partnership will enhance Decentro’s product suite to meet the evolving demands of emerging markets and fast-scaling enterprises.

“Our collaboration with Decentro brings together the best of infrastructure and intelligence. With our credit and trade data combined with Decentro’s platform-first approach, we’re making real-time, AI-powered business insights available to financial players across Southeast Asia. This is a step forward for financial inclusion, risk transparency, and smart credit enablement,” Shrikant Patil, CEO of DigiAlly, said.

With this expansion, Decentro continues to simplify financial workflows across the globe, helping businesses of all sizes tap into local and international opportunities. The company’s entry into Southeast Asia follows its strong momentum in India, which recorded over 150% year-on-year growth in FY24 – 25. Building on this foundation, Decentro aims to deepen its presence across ASEAN, enable deep credit underwriting for both global and regional platforms, and power the next wave of fintech infrastructure across borders.

About Decentro

Founded in 2020, Decentro is a full-stack banking and fintech infrastructure platform that builds and empowers companies across India and Asia. With its products Flow (Payments & Money flow) and Fabric (KYC, Data & Intelligence), having 10+ modules across banking and payments, Decentro helps businesses remove over 90% of the friction and reduce the timeline they face when it comes to the flow of money and financial data. 

Decentro powers over 1200+ companies, including CRED, MakeMyTrip, Meesho, MoneyTap, AU small finance bank, and many more, helping them with a robust credit & banking infrastructure. Decentro was founded by Rohit Taneja and Pratik Daudkhane and is backed by investors like Y-Combinator, Rapyd Ventures, and Soma Capital, among many others.

For more information, please visit https://decentro.tech/global

About DigiAlly

DigiAlly is a Singapore-based fintech pioneering a unique trust-based Embedded Finance platform for fostering “Frictionless Credit.” We help Financial Institutions make faster, cheaper, and better decisions during their lending journey with SMEs. They create an AI-powered trust score that represents a holistic health check of SMEs, proactively covering operational, market, and credit risks. DigiAlly assesses the overall portfolio of financial institutions across the value chain and assists them in optimising collections through continuous portfolio monitoring.

 

Volcano in the Philippines Sends Ash Miles Into the Air

Volcano erupts in central Philippines on 8 April. (Photos: C.N Photography)

AFP – A volcano in the central Philippines erupted early morning on 8 April, sending a plume of ash 4,000 meters into the sky and prompting calls for local school cancellations.

Kanlaon Volcano, one of 24 active volcanoes in the Southeast Asian nation, erupted in December, prompting the evacuation of surrounding villages.

The area around the volcano on the island of Negros was still under evacuation orders when Tuesday’s eruption occurred.

“An explosive eruption is currently occurring at the summit vent of Kanlaon Volcano that began at 5:51 am today,” the Philippine Institute of Volcanology and Seismology said in a statement.

The volcano “is producing a voluminous bent plume approximately 4,000 meters tall that is drifting southwest”, it said.

The eruption stopped at 6:47 am local time, the institute reported later.

Videos posted on social media showed a wide, billowing plume of smoke slowly stretching into the sky.

“We were prepared for the eruption. The families within the 4 to 6 kilometers were already evacuated during the previous eruption last December,” John De Asis, a rescue official in Negros Occidental province’s La Castellana municipality, told AFP.

“Right now we are just monitoring which villages will be affected by the ashfall.”

He added they were recommending “the cancellation of classes and work in the municipality.”

Channel Nicor, 22, said she was waiting for a bus to take her to school when the eruption struck.

“The sound seemed like a big rock had fallen from a high place, then I looked up and saw the (ash cloud) getting bigger and bigger from the volcano,” she told AFP.

“When I saw the ash of course I felt nervous, but not as nervous as the previous eruption, because this time we know what to do.”

The level three alert, out of a scale of five, put in place during December’s eruption remained unchanged.

In September, hundreds of nearby residents were evacuated after the volcano spurted thousands of tones of harmful gases in a single day.


© Agence France-Presse

Empowering marketers with data-driven HCP engagement strategies, Doceree introduces the APAC edition of HIEP report

SHORT HILLS, N.J., April 8, 2025 /PRNewswire/ — Following the success of its HIEP—UK/EU edition last year, Doceree, the world’s first global network of physician-only platforms for programmatic messaging, today announced the launch of the second edition of HIEP, tailored for the APAC region. Curated independently, the report serves as a strategic guide for healthcare marketers, equipping them with data-driven insights to foster meaningful engagement with healthcare professionals (HCPs) in emerging APAC markets.

Empowering marketers with data-driven HCP engagement strategies, Doceree introduces the APAC edition of HIEP report
Empowering marketers with data-driven HCP engagement strategies, Doceree introduces the APAC edition of HIEP report

HIEP (High Interaction & Engagement Platforms) by Doceree has been introduced to address a critical gap in healthcare marketing today, i.e., the misalignment between media spends and HCP engagement on digital platforms. In an ideal world, investments in digital advertising must be directly proportional to the time healthcare professionals (HCPs) spend on various platforms. However, that is not the case as a significant portion of marketing budgets is often funnelled into channels that do not align with HCPs’ actual digital behavior, but with the familiarity of accessing advertising inventory on few platforms, leading to inefficiencies and missed opportunities.

The HIEP Report aims to bridge this gap by providing pharmaceutical brands and agencies with data-driven insights into where and how HCPs engage online, enabling them to optimize their media spend for maximum impact. By mapping HCPs’ digital footprints, the report empowers marketers to make informed, strategic decisions, ensuring their campaigns reach the right audience on the most relevant platforms.

Commenting on the launch of HIEP-APAC, Harshit Jain, MD, Founder & Global CEO, Doceree, said, “We are thrilled to introduce the APAC edition of our HIEP Report. This edition underscores how marketers can enhance HCP engagement and achieve significant outcomes by leveraging analytics, technology, and high-interaction platforms. By shifting from a push-oriented strategy to a collaborative, pull-driven approach, brands can establish more meaningful relationships with HCPs-and that’s the exact approach this report aims to empower the pharma marketers with.”

Some highlights from the HIEP Report (APAC Edition) are as below:

  • Exclusive insights into physician-frequented platforms
  • Proven strategies to enhance engagement quality and optimize marketing ROI
  • Real-world case study on the successful integration of digital platforms in healthcare marketing

Preetha Vasanji, President – Emerging Markets, Doceree, reinforced the importance of an integrated, omnichannel approach, saying, “The HIEP Report urges marketers to move beyond fragmented strategies and embrace a unified omnichannel approach. A well-orchestrated strategy amplifies every interaction with HCPs, leading to better engagement, stronger relationships, and ultimately, more effective healthcare solutions.”

Click here to know more about the report – https://info.doceree.com/report-hiep-apac-hcp-engagement?hs_preview=NgdlhFSU-214465772738

About Doceree:

Leading the way in making HCP-patient conversations richer and more meaningful through patented responsive technology, Doceree addresses both current and emerging challenges for healthcare and life sciences organizations in HCP-patient engagement, particularly where digital and technological advancements play a crucial role. We leverage our patented technology to ensure that HCP-patient conversations and interactions are more meaningful, richer, and outcome-oriented. Learn more: www.doceree.com

 

SingWealth Holdings Invites Media to Grand Opening of PFPFA HK Limited in Hong Kong

HONG KONG, April 8, 2025 /PRNewswire/ — Members of the media are invited to attend the official launch event of PFPFA HK Limited, a newly established entity under SingWealth Holdings, following the company’s successful acquisition of an insurance brokerage license in Hong Kong.

This event marks a significant milestone in SingWealth’s regional expansion and will offer a unique opportunity to engage with senior leadership and key stakeholders as the company outlines its vision for delivering cross-border wealth management solutions across Asia.

Event Details

Date: 28 May 2025
Time: 11:00 AM3:00 PM
Venue: Gonpachi Restaurant, Tsim Sha Tsui, 28/F, One Peking, 1 Peking Road, Tsim Sha Tsui

This gathering will offer a unique opportunity to connect with senior leaders from SingWealth Holdings and PFPFA HK Limited, including:

  • Mr. Jeffrey Chow, Director of SingWealth Holdings
  • Mr. Peter Huber, Non-Executive Chairman of SingWealth Holdings

The event will also bring together guests and industry professionals to explore the broader implications of this expansion on the region’s financial services landscape.

We look forward to welcoming you to this special occasion and celebrating this exciting new chapter together.

Warm regards,
Verlois Lee
Head of Group Marketing
PFP Group Services Pte. Ltd.

About SingWealth Holdings 

SingWealth is a holding company that manages various subsidiaries across Singapore, Thailand, Malaysia, Mainland China and Hong Kong. The group of companies includes PFP Group Services Pte Ltd (Providing shared services support to related entities); PFPFA Pte Ltd (Licensed Financial Adviser in Singapore); PFPFA HK Ltd (Licensed Insurance Broker Company in Hong Kong); PFP Legacy Singapore Pte Ltd, PFP Legacy Consultancy Co., Ltd., PFP Legacy Sdn Bhd, PFP Legacy Hong Kong Limited and PFP Legacy Shanghai Co., Ltd. (Catering to the increasing demands of emerging affluent customers in East and Southeast Asia for wills and trust services in Singapore, Thailand, Malaysia and Hong Kong respectively).  

 Additionally, Assure Family Clinic, a subsidiary specializing in General Practitioner (GP) services, providing Advance Medical Directive services and is dedicated to delivering exceptional healthcare tailored to the needs of families and individuals.