Clarins Hong Kong named Bronze Winner of “Best Use of Real-time Marketing” at The Markies Awards 2022

TAIPEI, TAIWAN – Media OutReach – 14 July 2022 – Appier is glad to share the Clarins Hong Kong e-commerce prospecting & retargeting campaign results in collaboration with global omnichannel agency, Assembly. This case was named the Bronze Winner of the Best Use of Real-time Marketing at the Markies Awards 2022 presented by Asia’s leading advertising, marketing and news media “Marketing Interactive.” The award aims to recognize the ​​most innovative, creative and effective campaigns or projects spanning Hong Kong’s entire marketing services industry. Based on the joint efforts of Appier and Assembly, Clarins Hong Kong won this award for its effective use of real-time MarTech tools during the holiday sales seasons by successfully acquiring new shoppers more efficiently and maximizing revenue from existing campaigns.

In this campaign, Clarins leveraged Appier’s CrossX and AiDeal solutions to successfully reduce the CPA of its campaigns by 30% and increased the CVR by 44% during the campaign period from Q3 to Q4 2021. With Appier’s AI solutions, Clarins significantly improved how it targeted customers and how it converted them into buyers.

As a long-established name in the beauty industry, Clarins is dedicated to providing the best products with organic plant extracts to its customers. To maintain its momentum in the beauty market, Clarins established its own e-commerce shop to discover more potential and valuable shoppers among its main target audience: 25+ year-old females. Through the collaboration with Appier and Assembly, Clarins was able to acquire new users in a more efficient way. Appier’s CrossX predicted and targeted high-value shoppers who are likely to buy the company’s products, while AiDeal provided to these shoppers who were hesitant about purchasing with timely and relevant incentives.

“In general, AI is useful, but sometimes it requires more practical and more scenario-based explanations and applications. To Clarins, AI initially seemed to be a topic that those who do not have a technical background would never understand. However, with Appier’s AI-powered solutions, Clarins was able to easily engage with the right target audiences at the right moment with the right promotional messages,” said Caroline Andreutti, Digital, E-Commerce & CRM Director of Clarins. With an increasingly crowded online shopping market, Clarins faced the challenge of reaching more valuable online shoppers whose attention span has gotten shorter. Its lack of any marketing automation tool compounded this challenge because Clarins needed an efficient way to analyze millions of data signals, to identify high-value shoppers and display captivating messages to them at the right time.

“The crowded and competitive environment of the beauty and skincare category meant that we needed a more targeted strategy for Clarins to deliver an enhanced shopping experience for its customers. Appier’s AI solutions allowed us to better design our media touchpoints that delivered a more customized and personal experience,” said Karen Fu, Digital Director of Assembly.

Appier’s CrossX AI solution helped Clarins identify high-value shoppers with the analysis of existing customers’ interests and behaviors, allowing Clarins to scale up their campaigns accordingly. The campaign successfully reduced its CPA by 30% by displaying campaign ads only to this valuable target customer segment who is likely to purchase.

On the other hand, Clarins hoped to maximize online revenue from existing campaigns while preserving brand image and value. Clarins also hoped to reach the right shoppers with the right incentive at the right time for a higher conversion rate by using a strategic approach to convert more online visitors into shoppers. With this in mind, Clarins used Appier’s AiDeal solution to predict shopper purchase intent by collecting behavioral data and calculating each user’s level of hesitancy.

Through this approach, Clarins was able to identify hesitant shoppers using Appier’s AI technology. AiDeal assisted Clarins in presenting a pop-up with a time-limited special gift promotion instead of a discount promotion to trigger hesitant buyers to purchase. Furthermore, by offering brand-featured or top-rated products as incentives, Clarins could increase cart value, resulting in additional sales and a 44% increase in CVR. Most importantly, Clarins was able to boost CVR during two major holidays – Double 11 and Christmas – and maintain momentum after the big sales seasons.

Hashtag: #Appier

About Clarins

Established in France in 1954, Clarins is a leading global beauty brand with two principles in mind: listening to women’s needs, and a love of nature. For more than 65 years, Clarins has offered personalized beauty solutions to make its customers feel special and loved. Moreover, the brand incorporates plants and organic ingredients in its formulas to produce the most natural, luxury skincare products. For more information, please visit www.clarins.com.hk.

About Appier

Appier is a software-as-a-service (SaaS) company that uses artificial intelligence (AI) to power business decision-making. Founded in 2012 with a vision of democratizing AI, Appier now has 17 offices across APAC, Europe and the U.S., and is listed on the Tokyo Stock Exchange (Ticker number: 4180). Visit www.appier.com for more information.

About Assembly

Assembly is made of the ingredients of the modern agency, bringing together data, talent, and technology to deliver a connected set of solutions for media + more to the best brands on the planet. We’re home to more than 1,500 of the industry’s top talent, who bring unmatched global omnichannel media expertise + data, technology, and business consulting capabilities that help brands find the change that fuels growth. Assembly is a proud member of Stagwell, the challenger network built to transform marketing. Visit www.assemblyglobal.com for more information.

As a Google Cloud partner, iZeno has designed and implemented a tailored technology solution that integrates seamlessly with Bank BRI’s existing systems.

Bank Rakyat Indonesia (Bank BRI) is the oldest and one of the largest banks in the country. It is also Indonesia’s biggest microlender to micro, small and medium enterprises (MSMEs). By moving into digital banking, Bank BRI aims to serve the wider population and accelerate financial inclusion across Indonesia.

iZeno and Google Cloud were the partners of choice in helping Bank BRI to shape and advance its cloud journey. iZeno was selected to help Bank BRI develop its cloud transformation and open banking strategy, due to its capabilities in cloud infrastructure management, application modernization, and DevOps consultancy.

To fulfill Bank BRI’s transformation objectives, iZeno deployed Google Cloud solutions like Google Workspace and Apigee, and the Atlassian IT Service Management (ITSM) tool. Apigee was selected as the pivotal platform to accelerate the onboarding of application programming interfaces (APIs) and data integration. Atlassian was used as an end-to-end solution for enabling ease of collaboration, development, testing, and deployment of applications in a DevOps environment. For data migration, iZeno also worked closely with Google Cloud on a data analytics modernization proof of concept (POC). As part of the POC, iZeno is currently developing two applications as a framework and template to onboard more data sources onto Google Cloud.

Mr. Deddy Johari, Managing Director of PT iZeno Teknologi Indonesia, said, “We are delighted to be a Google Cloud partner, which has enabled us to gain Bank BRI’s trust and support in attaining their primary objective of becoming a leader in digital banking.”

Learn more about how iZeno, as a Google Cloud partner, plays a key role in implementing Bank BRI’s cloud transformation and open API strategy:
https://www.izeno.com/case-study/izeno-plays-key-role-in-bank-bris-cloud-and-open-api-strategy/

Hashtag: #iZeno

About iZeno

iZeno was founded in 2003 to provide enterprises with the best-in-class technology solutions they need to keep their business running seamlessly. Our team draws on industry experiences in accomplishing a portfolio of mission-critical applications, integrating DevOps, ITSM, Cloud, CRM and CX, and other leading technologies with our clients’ existing IT frameworks.

For more information, visit https://www.izeno.com/

• Sixth Hong Kong-headquartered company to secure approval
• Validation secured in less than four months

HONG KONG SAR – Media OutReach – 14 July 2022 – Hongkong Land today announced that its 1.5°C aligned near-term science-based targets (“SBTs”) to reduce greenhouse gas (“GHG”) emissions have been approved by the Science Based Targets initiative (“SBTi”).

Hongkong Land’s approved near-term SBTs cover its operations and development activities across Hong Kong, Singapore, the Chinese mainland and Southeast Asia. They include a 46.2% reduction of absolute Scope 1 and 2 GHG emissions by 2030 from 2019 levels and a 22% per square metre reduction of carbon intensity for Scope 3 GHG emissions from purchased goods and services and capital goods over the same period.

Hongkong Land becomes the fourth real estate company and the sixth company across all sectors in Hong Kong to have its 1.5°C aligned near-term SBTs approved. Having announced its commitment in February 2022, the Group has secured validation in less than four months.

“The successful validation of Hongkong Land’s near-term SBTs is a significant achievement in the Group’s climate action journey and is an important milestone in the execution of Jardines’ decarbonisation strategy,” said Mr Ben Keswick, Chairman of Hongkong Land.

“By setting targets that have now been validated by an independent party, we have strengthened Hongkong Land’s business resilience and readiness – positioning it for long-term growth, and aligned it more closely with the growing sustainability expectations of our partners, tenants and investors.”

The validation comes soon after Hongkong Land launched its new Sustainability Framework 2030, focused on four spotlights: Climate & Economic Resilience, Inspirational Connections, Operational Excellence and Vibrant Communities & Cities. In addition to near-term SBTs, the framework has specific climate-related 2030 targets including i) ensuring 90% of the Group’s leasing portfolio achieves the second highest or above ratings for green building certification, ii) sourcing 50% of electricity requirements from renewable sources and iii) a commitment to continuing to aggressively retrofit existing assets.

Underlining the Group’s green building leadership, 93% of its leasing portfolio (by floor area) across the region has achieved the second highest or above ratings for green building certification. This includes all its commercial buildings in Hong Kong and Singapore, which have the highest ratings of BEAM Plus Platinum (Existing Buildings Comprehensive Scheme) and Green Mark Platinum certifications.

Hongkong Land reinvests approximately US$50 million annually in retrofitting its Central Portfolio to drive energy efficiencies, reduce wastage and improve the use of renewable energy generation onsite. Initiatives in recent years include installing solar photovoltaic (PV) panels that generate over 30,000 kWh of electricity per annum at its Central Portfolio – with planned installation of another 73,000 kWh of new PV panels on the roof of Three Exchange Square later this year and establishing an award winning Integrated Smart Management System (“ISMS”) to optimise efficiencies across the Central Portfolio. The incorporation of ISMS into our operations has resulted in energy savings of 6.6% in the Central Portfolio in the past twelve months.

Mr Robert Wong, Chief Executive of Hongkong Land, said: “The speed at which we have secured formal validation of our SBTs is a testament to the commitment and operational excellence of our colleagues across all levels of the business.”

“We are proud to join an existing group of 12 real estate sector leaders across Asia that have aligned their decarbonisation efforts to the 1.5°C pathway. As a leading developer and operator of some of the world’s most sustainable buildings, we look forward to working with our stakeholders, including those in the property development value chain to deliver on the Group’s commitments in the years ahead.”

Hashtag: #HongkongLand

Hongkong Land

Hongkong Land is a major listed property investment, management and development group. Founded in 1889, Hongkong Land’s business is built on excellence, integrity and partnership.

The Group owns and manages more than 850,000 sq. m. of prime office and luxury retail property in key Asian cities, principally Hong Kong, Singapore, Beijing and Jakarta. Its properties attract the world’s foremost companies and luxury brands.

The Group’s Central Hong Kong portfolio represents some 450,000 sq. m. of prime property. It has a further 165,000 sq. m. of prestigious office space in Singapore mainly held through joint ventures, four retail centres on the Chinese mainland, including a luxury retail centre at Wangfujing in Beijing, and a 50% interest in a leading office complex in Central Jakarta. The Group also has a number of high- quality residential, commercial and mixed-use projects under development in cities across China and Southeast Asia, including a 43% interest in a 1.1 million sq. m. mixed-use project in West Bund, Shanghai. Its subsidiary, MCL Land, is a well-established residential developer in Singapore.

Hongkong Land Holdings Limited is incorporated in Bermuda and has a primary listing on the London Stock Exchange, with secondary listings in Bermuda and Singapore. The Group’s assets and investments are managed from Hong Kong by Hongkong Land Limited. Hongkong Land is a member of the Jardine Matheson Group.

About the Science Based Targets initiative

The Science Based Targets initiative (SBTi) is a global body enabling businesses to set ambitious emissions reductions targets in line with the latest climate science. It is focused on accelerating companies across the world to halve emissions before 2030 and achieve net-zero emissions before 2050.

The initiative is a collaboration between CDP, the United Nations Global Compact, World Resources Institute (WRI) and the World Wide Fund for Nature (WWF) and one of the We Mean Business Coalition commitments. The SBTi defines and promotes best practice in science-based target setting, offers resources and guidance to reduce barriers to adoption, and independently assesses and approves companies’ targets.

www.sciencebasedtargets.org @sciencetargets

TAG Heuer Porsche Formula E Team utilizes real-time data collaboration powered by NetApp hybrid cloud solutions to achieve superior performance

SINGAPORE – Media OutReach – 14 July 2022 – NetApp® (NASDAQ: NTAP), a global cloud-led, data-centric software company, and TAG Heuer Porsche Formula E¹ Team, today announced a multi-year partnership. NetApp will provide the sportscar maker with innovative hybrid cloud solutions that will help them continue to write car racing history.

Porsche AG, a global automotive brand owned by Volkswagen Group, has begun shifting production towards electric or e-fuel powered vehicles in 2015. By the year 2030, Porsche AG aims for 80% of all vehicles sold to be electric. Tapping into NetApp’s real-time data services, TAG Heuer Porsche Formula E Team helps deliver on the vision of sustainable mobility while enabling the real-time adjustments that deliver superior race performance – and help drive the next generation of Porsche electric vehicles.

Real-time data collaboration service for the racetrack

NetApp’s hybrid cloud solutions enable TAG Heuer Porsche Formula E Team to access their data trackside to support driver and team performance. This helps them make data-driven decisions in real-time, for example when to use the Formula E Attack Mode, which unlocks an additional 30 kilowatts of engine power. The rules about engaging Attack Mode are set by FIA shortly before every ePrix, hence it has a great impact on race strategy.

With data at the core of racing, business, and engineering decisions, the TAG Heuer Porsche Formula E Team requires cutting-edge data management technology:

• Data and systems need to be available at the racetrack and fulfill demanding performance requirements.
• Digital data collected during the ePrix must be uploaded to the cloud for analysis while the race is still running.
• Cloud data needs to be processed by the team at Porsche Motorsport headquarters in Weissach, Germany for R&D.
• After the race, data must be transferred to the cloud so it can be utilized in the future, and to support crucial data services such as backup and archiving.

The hybrid cloud data solution designed by NetApp and Porsche in response combines cloud network-attached (NAS) storage services with Global File Cache to ensure data can flow seamlessly and quickly between different widely dispersed locations. It also integrates powerful NetApp data services to ensure version consistency, manage and monitor cloud resources, and protect Porsche’s intellectual property:

• Cloud Volumes ONTAP is the primary storage platform for TAG Heuer Porsche Formula E Team. The multicloud solution deployed on Azure acts as a hub that consolidates all the team’s data.

• Global File Cache, the cloud volume edge capability provides local edge instances, enabling low-latency access to a common dataset, both at the on-premises development center in Weissach and the racetrack.

• Cloud Manager delivers centralized orchestration across hybrid cloud storage infrastructure and all data management services, so that TAG Heuer Porsche Formula E Team can manage, monitor and automate all their data software and hardware consumption.

• Cloud Backup integrates as backup and archive layer for the consolidated cloud data.

“Formula E is a technology showcase and R&D backbone for Porsche and preserves our strong motorsports heritage on the road and on the track,” said Friedemann Kurz, Head of Motorsport IT, Porsche. “Data is the defining element here, but it is not easy to harness when the racing team is always on the road. The solution created by NetApp is unique in the market in how it can move huge amounts of data at high speed while delivering an intuitive experience across edge, core and cloud so we can design better, faster cars for our racecar drivers and car enthusiasts everywhere.”

“This is a winning partnership in which two champions meet eye-to-eye. Porsche has secured over 30,000 wins in all major car racing series. NetApp has submitted more than 2,500 data innovation patents. Joining forces now, we are working to make our mark on the future of racing,” said James Whitemore, Executive Vice President and Chief Marketing Officer at NetApp. “Digital data is collected by the cars’ many sensors as they dart along the track and is processed synchronously to predict outcomes to aid the trackside team. Data equals speed.”

Additional Resources

• Visit newsroom.porsche.com/formulae and media.porsche.com/formulae online
• Follow TAG Heuer Porsche Formula E Team on Twitter
• Join TAG Heuer Porsche Formula E Team on Instagram
• Experience NetApp solutions for the automotive industry
• NetApp Cloud portfolio
• View NetApp EMEA videos on YouTube
• Connect with NetApp on LinkedIn
• Follow NetApp EMEA on Twitter
• Join NetApp EMEA on Facebook

Hashtag: #NetApp #TAGHeuer

About NetApp

NetApp is a global, cloud-led, data-centric software company that empowers organizations to lead with data in the age of accelerated digital transformation. The company provides systems, software and cloud services that enable them to run their applications optimally from data center to cloud, whether they are developing in the cloud, moving to the cloud, or creating their own cloudlike experiences on premises. With solutions that perform across diverse environments, NetApp helps organizations build their own data fabric and securely deliver the right data, services and applications to the right people—anytime, anywhere. Learn more at www.netapp.com or follow us on Twitter, LinkedIn, Facebook, and Instagram.

NETAPP, the NETAPP logo, and the marks listed at www.netapp.com/TM are trademarks of NetApp, Inc.

About Porsche in Formula E
With the Porsche 99X Electric, Porsche returned to open-wheel single-seater racing in 2019 after more than 30 years and celebrated a successful debut scoring second place at the season-opener in Saudi Arabia’s Diriyah in the ABB Formula E season 6. In 2021/2022, the TAG Heuer Porsche Formula E Team contests its third Formula E season with the Porsche 99X Electric – and clinched an historic one-two result in Mexico on 12 February 2022. The fully electric racing car sporting the Weissach-developed Porsche E Performance Powertrain also serves as a development platform for the sports car manufacturer’s fully electric production models. Energy management and efficiency are important factors of success in Formula E and in the development of production cars. For the 2021/2022 season, the 99X Electric has a maximum output of 250 kW in qualification mode and 220 kW (last season 200 kW) in normal race mode. Attack Mode boosts the output to 250 kW (last season 235 kW). Maximum recuperation is 250 kW; the usable battery capacity is 52 Kilowatt-hours.