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JURASSIC WORLD: THE EXPERIENCE COMES TO CLOUD FOREST AT SINGAPORE’S GARDENS BY THE BAY ON 29 MAY 2025

SINGAPORE, April 1, 2025 /PRNewswire/ — Dinosaurs are set to roam the breathtaking, misty landscapes of Cloud Forest at Gardens by the Bay soon this year. Today, NEON and Universal Live Entertainment announced that Jurassic World: The Experience will open at the cooled conservatory of the iconic Singapore attraction in on 29 May 2025.

Jurassic World The Experience
Jurassic World The Experience

Life-sized animatronic and sculpted dinosaurs nestled amidst the lush foliage of Cloud Forest bring the cinematic wonder of the Jurassic World film franchise from Universal Pictures and Amblin Entertainment to life. There will be various exciting zones for visitors to explore with highlights such as:

  • The breathtaking majesty of an 8.5m tall Brachiosaurus – almost three stories high – that will greet visitors when they enter Cloud Forest
  • A thrilling encounter with the terrifying Tyrannosaurus rex
  • A face-to-face interaction with baby dinosaurs in the Petting Zoo area
  • Discover tiny and elusive Composognathus, “Compys” hidden within lush garden pathways

The Cloud Forest at Gardens by the Bay replicates the cool-moist climate found in Tropical Montane regions in the world, between 1,000m and 3,500m above sea level. More than 72,000 plants thrive in Cloud Forest, with more than 50 species with lineages that can be traced back to the Jurassic period, such as ferns, cycads and conifers. These plants once thrived alongside dinosaurs and even served as food for them. Visitors will learn more about how these plants continue to thrive today and understand the intricate connections between past and present ecosystems.

An experience exclusive to Cloud Forest is Evolution Walk, where visitors can venture back to a time before the age of dinosaurs, to learn about ancient plant species that existed long before the emergence of those that bear flowers. Evolution Walk features reconstructions of ancient plants that have become extinct, in an eye-opening showcase of how plants have evolved.

Fans of the blockbuster films of the Jurassic World franchise will be especially thrilled when they spot iconic moments from the series brought to life through cutting-edge animatronics and interactive exhibits. This is the closest that they will ever come to living dinosaurs!

“We are thrilled to bring Jurassic World: The Experience to the Cloud Forest, one of the most iconic venues here in Singapore,” said Mr. Ron Tan, Executive Chairman & Group CEO of NEON. “In collaboration with Universal Live Entertainment, Gardens by the Bay, and our valued partners, this world-class experience exemplifies NEON’s commitment to delivering immersive and innovative experiential entertainment that captivate audiences of all ages. The seamless integration of cinematic storytelling with the natural beauty of Cloud Forest creates a truly unique and memorable journey for all visitors. We look forward to welcoming fans and friends from Singapore and beyond to step into the world of Jurassic and engage with this extraordinary experience in a truly iconic setting.”

Mr. Felix Loh, CEO of Gardens by the Bay said, “Following the highly successful Avatar: The Experience in 2023, Cloud Forest will once again play host to another immersive blockbuster show as part of Gardens by the Bay’s SG60 offerings. Besides life-sized dinosaurs roaming the mist-shrouded landscape, which will captivate visitors of all ages, what sets Gardens by the Bay’s edition apart is a world-first educational showcase. Here, visitors will learn how prehistoric ecosystems once shaped our planet within the setting of a Cloud Forest, and the fascinating way plants have evolved through millions of years from the Jurassic period.”

For the latest updates, please visit JurassicWorldExperience.sg.

Follow Jurassic World: The Experience
#JWExperience and #DinosInSingapore

OFFICIAL ILLUSTRATIVE IMAGES FOR JURASSIC WORLD: THE EXPERIENCE AT GARDENS BY THE BAY (Photo credit: NEON)

Brachiosaurus Falls: Amidst a vibrant landscape of dense forests and thundering waterfalls, a brachiosaurus duo erupt in melodious calls, harmonizing with one another.
Brachiosaurus Falls: Amidst a vibrant landscape of dense forests and thundering waterfalls, a brachiosaurus duo erupt in melodious calls, harmonizing with one another.

 

Aviary Attack: A cunning pair of velociraptors appear poised for attack in a primal showdown against a hovering Pteranodon.
Aviary Attack: A cunning pair of velociraptors appear poised for attack in a primal showdown against a hovering Pteranodon.

About NEON

NEON is a global leader in creating and producing experiential entertainment. NEON enjoys worldwide partnerships with The Walt Disney Company and Marvel Entertainment for Marvel Avengers S.T.A.T.I.O.N., 20th Century Studios for AVATAR: The Experience, Hasbro for Transformers: The Experience, NBCUniversal for Jurassic World: The Exhibition, and Jurassic World: The Experience. NEON also has a partnership with Warner Bros. Discovery Themed Entertainment for Harry Potter: Visions of Magic, currently open in Resorts World Sentosa, Singapore. Additionally, a brand new, DC experience is slated to debut in 2025. The Company also partners with the governments of Egypt and Peru for their original artefact IP experiences, Ramses & the Gold of the Pharaohs and Machu Picchu and the Golden Empires of Peru, respectively, plus authentic artefact tours Pompeii: The Exhibition, and Mummies of the World: The Exhibition.

The Group’s IP experiences are powered by ANIMAX, a fully owned subsidiary and a world-class creative animatronics powerhouse that specialises in research and development, engineering and entertainment robotics, with state-of-the-art facilities located in Nashville, US, Wuxi, China and the Middle East.

NEON’s global partnerships have enabled the Group to bring compelling experiences that leave lasting memories to millions of visitors in more than 80 cities to date globally. For more information, please visit www.neonglobal.com.

About Universal Destinations & Experiences

Universal Destinations & Experiences, a unit of Comcast NBCUniversal, offers guests around the globe the world’s most innovative, thrilling, and popular entertainment experiences. Our portfolio is comprised of world-class theme parks featuring the industry’s most thrilling and technologically advanced attractions, exceptional hotel and resort properties, and unique merchandise, games, culinary, virtual, and live entertainment experiences. All are designed to create immersive, memorable, and emotionally fulfilling moments for people of all ages looking to take their accommodations  and  entertainment  to  new  heights.  For  more  information, visit corporate.universaldestinationsandexperiences.com.

About the JURASSIC WORLD Franchise

From Universal Pictures and Amblin Entertainment, Jurassic World immerses audiences of all ages in a new era of wonder and thrills where dinosaurs and humankind must learn to coexist. Jurassic World is more than a film franchise. At every turn, this $6 billion film series delivers a larger-than-life destination for exploration, discovery, and epic adventure. Dinosaurs live again and they live in Jurassic World.

About Gardens by the Bay

An integral part of Singapore’s “City in Nature” vision, Gardens by the Bay is a national garden and premier horticultural attraction that showcases the best of garden and floral artistry for all to enjoy. Spanning 101 hectares in the heart of Singapore’s downtown Marina Bay, it comprises three waterfront gardens – Bay South, Bay East, and Bay Central. Bay South, the largest at 54 hectares, officially opened on 29 June 2012.

Guided by the vision to be a world of gardens for all to own, enjoy and cherish, the Gardens’ extensive plant collection, ever-changing floral displays, and myriad of engaging programmes have captured the imagination of many, while its Gift of Gardens community initiative, with Mr. Tharman Shanmugaratnam, President of the Republic of Singapore as Patron, reaches out to people from all walks of life.

Since opening, Gardens by the Bay has welcomed more than 100 million visitors and garnered numerous international accolades including the eighth top attraction in the world in Tripadvisor Travelers’ Choice Awards Best of the Best 2024, Outstanding Achievement in Sustainability at the Singapore Tourism Awards 2024, Best Theme Attraction at TTG Travel Awards 2022 and 2023, and Best Attraction Experience at the Singapore Tourism Awards 2019. The Gardens continues to refresh and refine its offerings, to be a place that everyone can enjoy – a garden where wonder blooms.

For more information, visit www.gardensbythebay.com.sg

 

KuCoin Receives the UNWWO “2025 Corporate Social Responsibility Award”

VICTORIA, Seychelles, April 1, 2025 /PRNewswire/ — On March 21, 2025, the World Women Organization (UNWWO) successfully held the official parallel session of the 69th United Nations Commission on the Status of Women (CSW69) and the Global Women Leadership Summit at the United Nations Headquarters in New York, alongside the celebration of the 30th anniversary of the Beijing Declaration.

The summit brought together over a hundred global female elites from the United Nations, public welfare, business, political, and academic sectors. The representatives engaged in in-depth discussions on core topics such as female leadership, global influence, and sustainable development. During the event, leading figures and organizations that have made outstanding contributions to promoting female empowerment were grandly recognized. Among them, the globally leading digital economy platform KuCoin received the “2025 Corporate Social Responsibility Award” from the UNWWO. Representing KuCoin, CSR Director and Global Human Resources Director Sylvie Dong attended the forum and shared the company’s valuable experiences and steadfast determination in the field of corporate social responsibility.

KuCoin’s Three CSR Innovation Projects Focus on Women and Children

CSR has always been a clear and highly valued core thread throughout KuCoin’s development. In 2024, the company further increased its investment in CSR initiatives.

At the forum, Sylvie Dong provided a detailed introduction to a series of CSR projects that KuCoin had carried out throughout 2024. In collaboration with international organizations such as the United Nations, the American Medical Women’s Association (AMWA), the Smile Simon Green Building Foundation, the Global CSR Foundation, and the Office of the First Lady of the Bahamas, KuCoin launched three projects: “Light Up Africa” Children’s Solar Lamps, “Menstrual Equality” and “Climate Change Buckets”. These projects covered multiple regions, including the Bahamas, Suriname, and Nigeria, benefiting nearly 50,000 women and children.

“Light Up Africa” Children’s Solar Lamps: This project aims to provide solar lamps to school-age children in rural Africa, enabling them to continue studying at night and illuminating their futures. In February 2024, the first batch of 2,500 solar lamps donated by KuCoin was sent to 25 schools in Nigeria. In October, another 7,200 solar lamps were delivered to communities in Sierra Leone, Nigeria, and Ghana, benefiting more students. Sandra Edidion, a student at Nigeria’s Afaha Okonkwo Nwafor College, said, “With these solar lamps, I believe I can do it, and we can all read at night.”

“Menstrual Equality”: This project aims to help young girls and women from disadvantaged groups around the world by providing sustainable menstrual health solutions, enabling them to continue their studies and daily lives with dignity and confidence, and move towards a better future. In March 2024, 1,000 reusable menstrual kits sponsored by KuCoin were sent to three locations: Suriname, St. Jude’s Children’s Research Hospital, and domestic violence shelters in New York and California. At the end of December, the second batch of aid supplies was shipped to the Bahamas, providing much-needed sanitary products for 4,000 local women.

“Climate Change Buckets”: This project is committed to providing basic health protection for pregnant women, infants, and children worldwide, shielding them from the threats of pollution, deadly diseases, and extreme weather caused by climate change. Ann Marie Davis, the First Lady of Commonwealth of Bahamas H. E. Ann Marie Davis, expressed her gratitude for the project, saying, “These buckets will provide assistance to women and girls in communities facing climate change challenges.”

“Through these CSR projects, we have found that providing sanitary pads can significantly increase the return-to-school rate of girls in Suriname, and providing solar lamps can extend the average study time of children in Nigeria by several hours. These small changes are bringing great hope to children and women,” said Sylvie Dong.

KuCoin’s CSR Philosophy and Future Outlook

In her speech, Sylvie Dong emphasized that KuCoin’s CSR practices stem from the founders’ original intentions. The founders of KuCoin firmly believe that the significance of technology lies not in creating financial miracles but in ensuring that the most vulnerable groups can still maintain dignity in the digital age. KuCoin hopes that every employee’s work is meaningful, not only driving one of the world’s most influential industries but also making each employee proud when talking to their family and friends.

The CSR experience and achievements shared by KuCoin at the forum have attracted widespread attention and high praise from global outstanding female representatives present. Jing Zhao Cesarone, the official representative of the World Women’s Organization and the Chair of the Global CSR Foundation, stated at the meeting that she hopes this parallel session will empower global outstanding female leaders, focus and enhance global cooperation, and jointly achieve the goals of the Beijing Declaration. She believes that KuCoin has set an example for global enterprises, demonstrating the great potential and sense of responsibility of digital economy platforms in promoting social sustainable development.

Looking ahead to 2025, KuCoin will continue to increase its investment in CSR, deepen global sustainable development practices, and promote the improvement of global children’s welfare. Nancy Cheung, KuCoin’s Chief Sustainability Officer (CSO), said, “In the past year, KuCoin has achieved significant results in the CSR field and accumulated rich experience. In 2025, we will continue to work together with global partners and communities to build a more sustainable world through innovation and responsibility.” KuCoin will continue to advance the three key projects of “Light Up Africa” Children’s Solar Lamps, “Menstrual Equality,” and “Climate Change Buckets,” and actively seek new public welfare project opportunities.

In 2025, KuCoin is embarking on a new chapter of global compliance and sustainable growth, while further fulfilling its commitment to the United Nations Sustainable Development Goals (SDGs). KuCoin’s receipt of the “2025 Corporate Social Responsibility Award” from the World Women Organization is not only a recognition of its past CSR efforts, but also a testament to the global expectations for its future path in sustainable development. KuCoin will continue to uphold its core values of “security, user-first, and innovation,” striving to create greater positive impact on the global community and to contribute more to the well-being of women and children around the world.

About KuCoin

Founded in 2017, KuCoin is one of the pioneering and most globally recognized technology platforms supporting digital economies, built on a robust foundation of cutting-edge blockchain infrastructure, liquidity solutions, and an exceptional user experience. With a connected user base exceeding 40 million worldwide, KuCoin offers comprehensive digital asset solutions across wallets, trading, wealth management, payments, research, ventures, and AI-powered bots.

KuCoin has garnered accolades such as “Best Crypto Apps & Exchanges” by Forbes and has been recognized among the “Top 50 Global Unicorns” by Hurun in 2024. This recognition reflects its commitment to user-centric principles and core values, which include integrity, accountability, collaboration, and a relentless pursuit of excellence. Learn more: https://www.kucoin.com/.

XTrend Speed Launches $500,000 Trading Championship to Reward Top Traders

HONG KONG, April 1, 2025 /PRNewswire/ — XTrend Speed, a leading global online trading platform, is thrilled to announce the launch of its highly anticipated XTrend Speed Trading Championship, a premier trading competition designed to challenge and reward the most skilled traders worldwide. The competition, which boasts an impressive $500,000 prize pool, is officially commence on April 1, 2025, and run through June 30, 2025 (UTC), offering participants the opportunity to showcase their trading expertise and claim substantial rewards.

The XTrend Speed Trading Championship is structured into two key segments, ensuring traders of all levels have multiple opportunities to compete and win:

  • Monthly Competitions: Running from April to June, traders will automatically be entered into monthly leaderboards based on their return rates. The top-ranking traders each month will be awarded cash prizes and trading bonuses, with the first-place winner receiving $2,000 per month. This segment allows for consistent engagement and multiple chances to win throughout the competition.
  • Grand Final: The most prestigious segment of the championship, this high-stakes event requires an entry fee and offers even more lucrative rewards. The top-performing trader in this challenge will claim an astonishing grand prize of $100,000. Designed for those willing to take on greater risks for higher rewards, this challenge promises intense competition among the best traders.

To further enhance engagement and create a dynamic trading experience, additional ranking criteria will be incorporated. Participants can boost their standings by increasing their trading volume, engaging with XTrend Speed on social media, and referring new users to the platform. Additionally, traders can gain a competitive edge by purchasing special entry packages, which include valuable benefits such as reset cards and loss reimbursement vouchers.

The XTrend Speed Trading Championship is not just a competition—it’s a platform for traders to test their strategies, refine their skills, and maximize their potential earnings. Whether a seasoned professional or an aspiring trader, this competition provides an unparalleled opportunity to engage in high-level trading battles while competing for life-changing rewards.

About XTrend Speed

XTrend Speed is a globally recognized online trading platform offering access to diverse financial markets. Committed to providing a superior trading experience, XTrend Speed continuously innovates to offer competitive trading opportunities. The platform has earned multiple industry accolades, including the prestigious Best Copy Trading Platform Global 2025 award.

State Inspection Authority Officials Detained as Corruption Investigation Unfolds

The corruption (Photo: Campaign Asia)

Four senior officials from the State Inspection Authority (SIA) and three individuals accused of corruption and bribery are set to face punishment, according to The Inspection Magazine, an SIA publication, on 31 March. 

Sinopec Discovers Record Amounts of Shale Oil in Its East China Shengli Oilfield

Shengli Oilfield leads exploration breakthroughs with theoretical innovation, stimulates cost reduction and efficiency improvements with technological progress, and boosts both quantity and quality enhancements with equipment upgrades, driving shale oil exploration and development in China to new heights.

ZIBO, China, April 1, 2025 /PRNewswire/ — China Petroleum & Chemical Corporation‘s (HKG: 0386, “Sinopec” or “the Company”) announced the discovery of over 140 million tonnes of proven geological reserves of shale oil with technically recoverable reserves of 11.3599 million tonnes at its Shengli Oilfield’s Jiyang shale oil national demonstration zone in East China’s Shandong province on March 24, 2025. This is the first shale oil field with proven geological reserves of over 100 million tonnes that has been certificated by China’s Ministry of Natural Resources.

SINOPEC Discovers Record Amounts of Shale Oil in Its East China Shengli Oilfield.
SINOPEC Discovers Record Amounts of Shale Oil in Its East China Shengli Oilfield.

Shengli Oilfield has developed advanced automated drilling equipment that extracts efficiently, and explored horizontal well optimization and fast drilling technology, and dense cutting combined seam network volume fracturing technology. The average drilling cycle has been reduced from 133 days to 29.5 days, and the drilling cycle of 6,000-meter wells has reached 17.7 days, and the single well production capacity has continued to set new records.

“Through 150,000 times of indoor experiments, we developed the theory of shale oil enrichment in continental fault lake basins, reshaping the traditional common understanding that shale oil can only be enriched and mobilized when its maturity is higher than 0.9%,” shared Liu Huimin, Vice President and Chief Geologist of Sinopec Shengli Oilfield Branch. “With the support of this theory, the amount of shale oil resources in Jiyang has tripled after re-evaluation.”

Shengli Oilfield has tackled challenges of high temperature, pressure, and leakage in shale oil development. By advancing reserve-fracture-pressure theories, developing full-cycle 3D technologies, and building an integrated geological engineering platform, it expanded shale oil development from three to seven layers, addressing extraction efficiency and maximizing resource recovery.

Sun Yongzhuang, Assistant to President of Sinopec Group and Managing Director of Shengli Petroleum Administration Bureau Co., said estimated shale oil resources in Shengli Oilfield have reached 10.5 billion tonnes, equivalent to the conventional oil and gas resources recovered during the past  60 years in China. “After more than 10 years of continuous research and innovative breakthroughs, Shengli Oilfield is expected to add 80 million tonnes of proven reserves this year through the integrated promotion of exploration and development,” Mr. Sun said.

Sinopec is ramping up its shale oil exploration and development efforts, achieving key breakthroughs in multiple areas. In January 2021, the Company tested a high-yield shale oil and gas well at the Fuling shale gas field in Chongqing, with shale oil production surpassing 30,000 tonnes for the first time in 2024. By December 2021, Sinopec identified a favorable area of 420 square kilometers in the Qintong Depression of the Northern Jiangsu Basin, with shale oil resources totaling 350 million tonnes. In July 2022, a Northern Jiangsu Basin well yielded more than 30 tonnes of oil and 1,500 cubic meters of natural gas daily, activating 1.1 billion tonnes of shale oil resources. Sinopec’s 2024 shale oil production reached 705,000 tonnes, up 308,000 tons year-over-year.

Jia Chengzao, an Academician with the Chinese Academy of Sciences and an expert in petroleum and structural geology, said shale oil is a key resource for boosting and stabilizing domestic crude oil production, commenting, “Proven reserves are the core indicator supporting current production. In January, the Ministry of Natural Resources issued specifications for estimating oil reserves in shale formations, marking a new stage of normalization and standardization in China’s shale oil resource management.”

For more information, please visit http://www.sinopec.com/listco/en/.

Speedboat Explosion Off Phuket Injures Six Tourists

Speedboat Explosion Off Phuket Injures Six Tourists
The boat that caught an explosion (photo credit: Thairath)

A speedboat carrying 36 tourists was engulfed in flames following an explosion off Phuket island, Thailand, on 1 April. The incident left at least six people injured, though no fatalities have been reported.

SHL Medical opens new US$220 million manufacturing facility in the US to serve growing autoinjector market

ZUG, Switzerland, April 1, 2025 /PRNewswire/ — SHL Medical, a global leader in the design, development, and manufacturing of advanced self-injection solutions, has officially inaugurated its new state-of-the-art manufacturing facility in North Charleston, South Carolina. This strategic expansion marks a significant milestone in the Swiss-based company’s global growth, reinforcing its commitment to meeting the increasing worldwide demand for autoinjectors, most notably used in the cardiometabolic sector.

The new site in North Charleston, SC, is a key milestone in SHL Medical's global expansion strategy, creating hundreds of local jobs.
The new site in North Charleston, SC, is a key milestone in SHL Medical’s global expansion strategy, creating hundreds of local jobs.

The new facility will manufacture SHL Medical’s industry-leading autoinjectors, which are used in some of the world’s best-selling medications in areas such as endocrine and metabolic disorders (including GLP-1 therapies), dermatology, musculoskeletal diseases, and other therapy areas. It ensures a reliable supply of these critical devices to millions of patients worldwide.  

Strengthening production capacity and US market presence

SHL Medical is significantly increasing its production capacity to meet growing demand in North America while strengthening supply chain resilience. “US-based production is a major step forward in our global expansion and reinforces our position as the leader in providing end-to-end drug delivery solutions,” said Ulrich Faessler, CEO & Chairman of SHL Medical. “With our established site in Taiwan and the upcoming facility in Switzerland, we will be the only autoinjector manufacturer operating across three continents, bringing us even closer to our customers.”

The fully automatized 360,000 ft²facility represents a US$220 million investment and has already created over 300 local jobs, contributing to the economic growth of the region. Equipped with cutting-edge medical device injection molding technology and fully automated assembly capabilities, the site ensures unmatched precision, efficiency, and quality in SHL Medical’s advanced drug delivery solutions.

By leveraging its existing final assembly, labeling, and packaging operations in Deerfield Beach, Florida, and integrating recent acquisitions under SHL Advantec, the North Charleston facility enhances SHL Medical’s US presence and solidifies its leadership in large-scale autoinjector production. The company is on track to deliver 1.5 billion devices to customers in 2025.

“The most trusted autoinjector brand is now made in the USA. We are proud to be contributing to the growth of the local economy and becoming a key player in the area while contributing to our sustainability goals.” adds Kimberlee Steele, Managing Director North America at SHL Medical.

The Grand Opening event, attended by approximately 180 guests, including South Carolina’s Governor Henry McMaster and Swiss Embassy Consul General Urs Broennimann, marked the official opening of SHL Medical’s innovative autoinjector production in the United States.

For more detailed information about SHL’s latest expansion strategy, please refer to the press releases below:

New manufacturing site in Zug, Switzerland

New manufacturing site in North Charleston, NC, USA

SHL Medical announces plans to establish SHL Advantec

SHL Medical acquires Swiss toolmaking company SMC Mould Innovation

SHL Medical further strengthens vertical capabilities with the acquisition of US manufacturer Superior Tooling Inc.

SHL Medical acquires 100% of the shares in Swiss company LCA Automation

About SHL Medical

SHL Medical is a pioneering leader in self-injection solutions, such as autoinjectors. Driven by our core purpose of “enabling patients’ independence”, we partner with leading pharma and biotech companies to develop self-injection systems and digital solutions enhance patients’ treatment experience and quality of life. With over 5,000 employees located across our offices in Switzerland, USA, Sweden, and Taiwan, we rely on our comprehensive in-house manufacturing capabilities to provide end-to-end services, from design, development, to final assembly, labeling, and packaging. For additional information, visit www.shl-medical.com

Global Media Contact

Burson Switzerland
shl-pressoffice@bcw-global.com

 

Rev Up with INSTEROID: Hyundai Motor’s Gaming-Inspired Concept Car Debuts in Seoul

  • Hyundai Motor reimagines hot-selling INSTER EV as ‘Dream Car’ concept aiming to challenge conventions and create excitement
  • INSTEROID blends gaming influences with funky and sporty aesthetics, featuring a lively character and delivering immersive experiences
  • The sporty show car aims to spark further interest in the INSTER production model already on sale in key markets
  • After its exclusive debut at the ‘Night Garage Party’ at Peaches D8NE in Seoul, INSTEROID will be showcased at the Seoul Mobility Show from April 3 to 13

SEOUL, South Korea, April 1, 2025 /PRNewswire/ — Hyundai Motor Company continues to push the boundaries of automotive design with the unveiling of its visionary design concept car, INSTEROID, today in Seoul, Korea. INSTEROID embodies Hyundai Motor’s bold approach, merging gaming influences with extensive customization to captivate a new generation of drivers.

Rev Up with INSTEROID:Hyundai Motor’s Gaming-Inspired Concept Car Debuts in Seoul
Rev Up with INSTEROID:Hyundai Motor’s Gaming-Inspired Concept Car Debuts in Seoul

Link to INSTEROID unveiling video

Based on the successful Hyundai INSTER electric sub-compact urban SUV, which launched last year and quickly became a global hit, INSTEROID takes the concept of sporty design and user experience to new heights. INSTER’s acclaim, including its selection as a top three finalist for the 2025 World Car of the Year award, sets a solid foundation for this radical ‘What if?’ project.

Crafted in secrecy by Hyundai Motor’s European design team, INSTEROID is a true concept car. Its name cleverly fuses the playful essence of ‘INSTER’ with the dynamic energy of ‘STEROID’, reflecting its spirited nature and muscular look.

Much like the off-road-inspired INSTER CROSS derivate shown at INSTER’s debut in 2024, INSTEROID is another step in the hot-selling production model’s journey. Its mission is clear: to challenge conventions, create emotions and redefine what a sporty EV can be.

“INSTEROID is a celebration of pure fun – a journey where we explored new ways to ignite emotion and imagination in every detail,” said Simon Loasby, Senior Vice President and Head of Hyundai Design Center. “It’s not just about how it looks, but also how it sounds and how it makes you feel. From its bold visual language to the immersive sound experience, it’s a concept that invites everyone to dream a little louder and smile a little longer.”

More than just a car, INSTEROID represents a limitless vision of automotive innovation and imagination. It is engaging users on new levels of interaction through shape, light and sound.

“INSTEROID represents a modern take on the idea of a dream car. It is designed to inspire and create enthusiasm,” said Eduardo Ramírez, Chief Designer at Hyundai Design Europe. “This project allowed us to fully embrace unrestrained creativity, drawing inspiration from video games to create an emotional and engaging vision of Hyundai’s brand.”

Gamified design concept boasts sporty styling and eco-conscious materials

INSTEROID takes the INSTER production model to the next level with sporty, gaming-inspired features that include an extended, widened body, track-optimized wheels, and a prominent wing spoiler, diffuser and wheel arch air vents delivering advanced aerodynamics.

Inside, the cockpit offers a stripped-down layout, bucket seats, a roll cage and a specialized instrument cluster creating an immersive driving experience. Every element is fully adjustable, reflecting the user-centered spirit of a garage-built machine true to the motto: “Build it, play it, break it, repeat.” Adding to its multisensory experience, INSTEROID produces a unique sound signature, leaving an unforgettable impression.

Building upon INSTER’s charismatic design, INSTEROID aims to transform the driving experience with its Drift Mode, promising competitive thrills paired with light-hearted driving enjoyment. Playful details, such as the integrated Beat House sound system and Message Grid, enable personalized interactions, further enhancing driver engagement. Located throughout the design, the Boost icon represents multiple unique personas, reinforcing the emotional connection between car and driver.

To optimize performance and reduce overall weight, lightweight lattice structures are seamlessly integrated. The striking exterior, finished in soft white shade, is punctuated by a single bold orange highlight – an unmistakable visual statement. Completing the vision, a reflective race suit with prominent INSTEROID lettering captures the fusion of car culture and youthful expression.

INSTEROID also embodies Hyundai Motor’s commitment to sustainability by pioneering innovative approaches to eco-conscious materials. The interior showcases 3D knit fabric crafted from recycled yarns, using a single-piece, made-to-measure process.

INSTEROID generates buzz on the way to Seoul Mobility Show

Hyundai Motor unveiled INSTEROID during a launch event for media and content creators at the Peaches D8NE(Dowon) cultural and retail space in Seoul’s Seongsu neighborhood, culminating with a private ‘Night Garage Party’ on April 1. The exhibition space also featured INSTER and the rugged, outdoor-focused INSTER CROSS, allowing for discussions with product and design specialists.

A dedicated space was established at the event venue, allowing visitors to experience a variety of games featuring INSTEROID. One of these games, developed by Hyundai Motor, is a time attack-style challenge where players collect ‘steroid’ items in INSTER, enabling the car to evolve into INSTEROID. This game will be unveiled to the public in April via a URL, eliminating the need for app downloads. Additionally, Hyundai Motor revealed the INSTEROID Kart, which will be released later as a powerful tool in ‘Kartrider Rush+.’

This collaboration reflects Hyundai Motor’s growing partnerships in the gaming industry. Following successful ventures with platforms like Roblox and ZEPETO, this initiative aims to connect with younger audiences through authentic engagement.

The concept car will be showcased from April 3 to 13 at the Seoul Mobility Show, offering the public a chance to experience this concept firsthand. Serving as a halo model for the INSTER, INSTEROID is set to make a lasting impression at major auto events in key markets such as Korea and Europe, delivering a refreshed brand image while further boosting consumer interest in INSTER.

Hyundai INSTER has experienced high demand globally since its launch last year and continues to resonate with customers. Initially introduced in Korea and Europe, Hyundai Motor will further expand the rollout in 2025 to select markets across the Asia-Pacific, Middle East, and Central and South America regions.

For more information, visit: