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Sungrow Unveils Latest Energy Storage System at Smart Energy Week 2025

TOKYO, Feb. 24, 2025 /PRNewswire/ — Sungrow, a global leading PV inverter and energy storage system provider, is set to unveil its latest energy storage and power conditioning systems (PCS) at Smart Energy Week [PV EXPO] 2025 at Tokyo Big Sight. The showcase features over 13 state-of-the-art products, including the newly developed water-cooled C&I energy storage system ST510CS-4H, PowerTitan Series grid-scale energy storage system, and JET-certified 5.5kW string inverter SG5.5RS-JP.

Sungrow's Booth at Smart Energy Week 2025
Sungrow’s Booth at Smart Energy Week 2025

ST510CS-4H: Next-Generation Liquid Cooling C&I Energy Storage System

At Sungrow’s booth, the newly launched ST510CS-4H features its innovative water-cooling technology, achieving high heat dissipation efficiency and extended lifespan. Specifically designed for industrial and commercial applications, this system provides high operational stability over long-term use. Compared to conventional air-cooled systems, it minimizes energy losses while optimizing performance, contributing to sustainable energy management.

PowerTitan Series: Advanced Grid-Scale Energy Storage

The PowerTitan Series is designed for the large-scale energy storage market, integrating advanced energy management technologies to enhance system efficiency and reduce operational costs, ensuring a stable power supply. This system meets Japan’s high standards for efficiency and reliability, playing a crucial role in the grid energy storage sector. During the Smart Energy Week, Sungrow and Sun Village announce procurement and sales agreement for PowerTitan Series Energy Storage Systems in Japan.

SG5.5RS-JP: High-Efficiency PCS for the Japanese Market

Developed specifically for Japan, the SG5.5RS-JP offers high conversion efficiency and stable operational performance. Suitable for residential and small-scale commercial energy storage systems, it expands the scope of energy solutions. With JET certification, the system aligns seamlessly with Japan’s energy infrastructure, ensuring reliability and safety.

Sungrow’s Commitment to the Japanese Market

Japan’s renewable energy sector is undergoing rapid transformation towards its 2050 carbon neutrality goal. This year marks the beginning of Sungrow’s next decade in the Japanese market, reinforcing its commitment to driving this transition. Sungrow Japan aims to meet local demands by providing cutting-edge technology and reliable energy supply solutions.

Mr. Chen Tang, Sungrow Japan’s Country Manager, commented: “The Japanese market demands high technological standards and reliability. Through Smart Energy Week, we aim to showcase Sungrow’s innovative solutions directly to our customers and contribute to a more sustainable energy future.”

About Sungrow

Sungrow, a global leader in renewable energy technology, has pioneered sustainable power solutions for over 28 years. As of December 2024, Sungrow has installed 740 GW of power electronic converters worldwide. The Company is recognized as the world’s No. 1 on PV inverter shipments (S&P Global Commodity Insights) and the world’s most bankable energy storage company (BloombergNEF). Its innovations power clean energy projects in over 180 countries, supported by a network of 520 service outlets guaranteeing excellent customer experience. At Sungrow, we’re committed to bridging to a sustainable future through cutting-edge technology and unparalleled service. For more information, please visit: www.sungrowpower.com.

ST510CS-4H: Next-Generation Liquid Cooling C&I Energy Storage System
ST510CS-4H: Next-Generation Liquid Cooling C&I Energy Storage System

Arlo Technologies Announces Price Repositioning On Security Products


HONG KONG SAR – Media OutReach Newswire – 24 February 2025 – Arlo Technologies, a leading innovator in smart home security solutions, is thrilled to announce a Recommended Retail Price repositioning across selected products in the Arlo range. Effective immediately, this initiative makes it easier than ever to experience extraordinary value and upgrade home and business security with Arlo’s award-winning surveillance technology.

Customers can take advantage of significant savings while experiencing industry-leading protection and peace of mind, with features like crystal-clear 4K video, two-way audio, night vision, and AI-powered detection.

The Recommended Retail Price repositioning will include the key products as shown in the table below (in HKD).

Product RRP

Was

RRP

Now

Save
Arlo Essential 2 Outdoor – 1 Cam Kit $788 $688 $100 13%
Arlo Essential 2 Outdoor – 2 Cam Kit $1,488 $1,288 $200 13%
Arlo Pro 5S – 1 Cam Kit $1,680 $988 $692 41%
Arlo Pro 5S – 2 Cam Kit $2,980 $1,788 $1,192 40%
Arlo Ultra 2 – 1 Add On $1,958 $1,488 $470 24%
Arlo Ultra 2 – 2 Cam Kit $4,288 $3,188 $1,100 26%
Arlo Essential 2 Indoor $688 $388 $300 44%
Arlo Essential 2 Video Doorbell $1,088 $888 $200 18%
Arlo Base Station Accessory $788 $588 $200 25%

Arlo understands the importance of feeling secure in your own home and believes that no one should compromise safety during times of economic uncertainty. By lowering the R.R.P. of security cameras, Arlo aims to ease the financial pressures on families while providing them with the reliable security solutions they need.

Security cameras are now available for purchase at the Recommended Reduced Retail Prices on the Arlo website and through authorised retailers.

For more information, visit www.arlo.com/asia/.

Hashtag: #Arlo

The issuer is solely responsible for the content of this announcement.

Arlo Technologies, Inc.

Arlo is an award-winning, industry leader that is transforming the ways in which people can protect everything that matters to them with advanced home, business, and personal security solutions. Arlo’s deep expertise in AI- and CV-powered analytics, cloud services, user experience and product design, and innovative wireless and RF connectivity enables the delivery of a seamless, smart security experience for Arlo users that is easy to set up and interact with every day. Arlo’s cloud-based platform provides users with visibility, insight, and a powerful means to help protect and connect in real-time with the people and things that matter most, from any location with a Wi-Fi or a cellular connection. Arlo has recently launched several categories of award-winning connected devices, software, and services. These include wire-free, smart Wi-Fi and LTE-enabled security cameras, video doorbells, floodlights, security system, and Arlo’s subscription services: Arlo Secure and Arlo Safe.

With a mission to bring users peace of mind, Arlo is as passionate about protecting user privacy as it is about safeguarding homes and families. Arlo is committed to implementing industry standards for data protection designed to keep users’ personal information private and in their control. Arlo provides enhanced controls for user data, supports privacy legislation, keeps user data safely secure, and puts security at the forefront of company culture.

Realtek Launched Worldwide First USB-IF Fully Certified (TID: 11930) Multi-Port USB4 Hub Controller (RTS5490), Integrating USB Type‑C/PD Functionality

HSINCHU, Feb. 24, 2025 /PRNewswire/ — Realtek Semiconductor Corp. (Taiwan Stock Exchange: 2379.TW), one of the world’s leading network and multimedia IC providers, launched the world’s first multi-port USB4 hub controller (RTS5490), integrating USB Type-C/PD functionality and passing USB-IF full certification (TID: 11930).

Realtek’s RTS5490 boasts a revolutionary speed upgrade, increasing the bandwidth from USB 3.2’s 20Gbps to USB4’s 40Gbps. It integrates protocols such as USB 3.2, USB-C, USB PD, PCIe, and DisplayPort while remaining backward compatible with existing USB 3.2 and USB 2.0 devices. With the RTS5490 USB4 hub controller, users can effortlessly expand their computer’s ports with just a USB-C cable, offering ultra-fast data transfer, multi-display capabilities, and 240W rapid charging.

Realtek’s RTS5490 highly integrated USB4 solution provides customers with unmatched design flexibility and compatibility with existing Thunderbolt 3 devices and includes:

  • One upstream USB4 port, two downstream USB4 ports
  • Two USB 3.2 Gen 2×2 downstream ports
  • DisplayPort 2.1 with one input port and one output port

Benefiting from the downstream port’s support for USB4, the RTS5490 enables emerging applications such as AI acceleration using USB4/Thunderbolt external graphics cards and high-speed data sharing between computers using inter-domain transfer technology. This highly integrated SoC solution features a high-performance 32-bit processor, a USB 2.0/3.2 hub, a DisplayPort controller, a PCIe switch, and a USB 3.2 host controller. The RTS5490 is currently one of the most competitive USB4 hub controller solutions on the market.

“Our RTS5490 is the only fully USB-IF Certified USB4 hub product on the market to integrate USB Type-C and USB PD 3.2 controllers. This significantly simplifies the complexity of design in products like PCs, docks, and displays, greatly shortening the product development cycle,” said Yee-Wei Huang, Realtek’s Vice President and Spokesman. “We will continue to innovate and drive continuous progress and development of data transfer technologies.”

About Realtek
Realtek Semiconductor Corporation is a world-leading IC provider that designs and develops a wide range of IC products for connected media, communications networks, computer peripherals, multimedia, and smart interconnect applications. Products include 10/100/1000M/2.5G/5G/10G Ethernet Controllers/PHYs, 10/100/1000M/2.5G/10G/25G/100G Ethernet Switch Controllers/Media Converter Controllers/Gateway Controllers, Wireless LAN Controllers & AP/Router SoCs, xDSL, VoIP Solutions, Bluetooth, xPON, IoT Solutions, Automotive Ethernet Solutions, High Fidelity Audio Solutions for Consumer and PC Applications, Card Reader Controllers, USB 3.2/USB4 Hub Controllers, Type-C PD/Redriver Controllers, PC Embedded Controllers, Fingerprint Recognition with Hardware Encryption Controllers, Web/IP Camera Controllers, LCD Monitor Controllers, Display Hub/Retimers/Translators, Smart TV SoCs, and Digital Home Center Controllers. With advanced design expertise in RF, analog, and mixed-signal circuits, and with superb system knowledge, Realtek offers full-featured, high-performance, low-power, and competitive total solutions. More information on Realtek can be found on the website: www.realtek.com.

Editorial Contact
press-room@realtek.com 

Realtek is a trademark of Realtek Semiconductor Corporation. Other trademarks or registered trademarks mentioned in this release are the intellectual property of their respective owners.

Shoplazza Unveils Smart Retail Solution at NRF 2025, Bridging the Gap Between Online and Offline Retail with Unified Commerce

NEW YORK, Feb. 24, 2025 /PRNewswire/ — From January 11-14, 2025, Shoplazza participated in NRF 2025—Retail’s Big Show—at the Jacob K. Javits Convention Center in New York City. Recognized as one of the world’s premier retail industry events, NRF 2025 brought together professionals and innovators to explore cutting-edge technologies and strategies shaping the future of retail.

Introducing Shoplazza RetaSmart: A Unified Commerce Solution

At this influential gathering, Shoplazza unveiled Shoplazza RetaSmart, its groundbreaking Smart Retail Solution designed to bridge the gap between online and offline retail. This unified commerce platform combines “Online + Shoplazza Center + POS” into an all-in-one solution for retail growth, attracting forward-thinking merchants and partners eager to embrace the evolution of omnichannel strategy.

A cornerstone of RetaSmart is Shoplazza POS, which simplifies in-store operations by managing inventory, processing payments, and tracking customer data. For online operations, Shoplazza Online empowers merchants to create user-friendly websites and manage e-commerce seamlessly. Connecting the two is Shoplazza Center, a centralized hub that integrates and manages inventory, orders, and customer interactions, ensuring smooth coordination across all channels.

“Shoplazza offers Vitamin World an all-in-one POS system and online store solution, enabling us to focus on what we want to improve,” said a representative from Vitamin World, a 47-year-old health and nutrition brand. “Their dedicated support engineers are always there to answer our questions and concerns during the migration.”

Seamless Integration Backed by Real-Time Data Insights

Shoplazza RetaSmart addresses the increasing demand for unified retail experiences by consolidating data from multiple channels into a single platform. This integration allows merchants to create highly detailed and actionable customer profiles, enabling personalized shopping experiences tailored to different consumer needs. These personalized experiences help enhance brand loyalty and ultimately drive business growth.

The solution’s real-time capabilities set it apart. Merchants can access live dashboards to retrieve critical information instantly, make informed decisions, and capitalize on every opportunity as it arises—ensuring no business is left behind.

Shoplazza’s robust online SaaS foundation supports these advanced features, ensuring merchants receive seamless and reliable service across all operations.

White-Label Opportunities and Ecosystem Collaboration

Shoplazza also emphasized its white-label opportunities, which enable businesses to customize the platform to enhance brand identity, foster customer loyalty, and differentiate themselves in the market. By leveraging a comprehensive retail Online Merge Offline ecosystem, Shoplazza collaborates with leading companies to offer advanced transaction options, powerful plugins, and seamless payment processing—ensuring high conversion rates and customer retention.

Within this ecosystem, merchants can focus on brand building and product innovation. Partners, supported by Shoplazza’s resources and technology, can maximize their strengths. Acting as the central hub, Shoplazza integrates resources, drives technological advancements, and ensures dynamic growth and balance within the ecosystem.

“The days in which retailers use one platform for online sales and a separate platform for in-store sales are coming to an end,” said Jeff Li, Shoplazza CEO. “Today’s retailers want a single unified platform that allows for streamlined management of both online and offline commerce. Shoplazza is proud to offer this solution.”

About Shoplazza

Founded in 2017, Shoplazza strives to simplify how retailers and online sellers connect with consumers. Today, Shoplazza leads the industry with its robust AI-driven unified commerce platform, empowering retailers to reach customers wherever they shop—whether in-store, online, or through social commerce. To learn more about Shoplazza, visit shoplazza.com.

Sakura Beyond the Crowds: Lesser-known Cities Shine in Cherry Blossom Season 2025

  • Lesser-known Japanese cities bloom as sakura spotters seek out less crowds
  • China and Korea are gaining interest as alternative cherry blossom destinations
  • Tranquil ryokans emerge as favoured accommodation for a quieter sakura experience

SINGAPORE, Feb. 24, 2025 /PRNewswire/ — As cherry blossoms begin to bloom as March approaches, travellers seeking a less-crowded sakura spotting experience are flocking to lesser-known cities in Japan to get their flower fix. While the Japanese cherry blossom season remains a top draw, this year, bookings for off-the-beaten-path and alternative locations beyond Japan are seeing significant growth, reflecting the rising demand for more peaceful and unique experiences in the heart of spring.


Japan’s Lesser-Known Sakura Spots Are Seeing a Surge in Demand

The “big three” cities like Tokyo, Osaka, and Kyoto continue to be favourites, with Trip.com Group revealing triple-digit booking growth year-on-year during the sakura season. Of popular cities, Sendai, Kanazawa and Aomori also reflected the most year-on-year growth during the season.

Here’s a list of when cherry blossoms will bloom in chronological order, according to the Japan Meteorological Corporation’s forecast:


Interestingly, more travellers are seeking out lesser-known destinations for a quieter cherry blossom experience.

Toyohashi has seen a staggering 2300% YoY growth, drawing visitors to attractions like Mukaiyama Greenery Park’s Plum Tree Orchard and Yoshida Castle in Toyohashi Park. Coastal Itoshima (1500% YoY) is emerging as a hidden gem, home to scenic sakura spots such as Kafuri Park, which boasts 500 cherry trees and panoramic views of Funakoshi Bay and Mt. Kaya. Meanwhile, Yakushima (900% YoY) offers a truly special experience—cherry blossom viewing within a UNESCO-listed ancient forest.

Top Cities Searched for Sakura Season & Key Visitor Trends

Search patterns highlight the diverse range of traveller preferences for Japan’s iconic “hanami” (flower viewing parties). Major urban hubs like Tokyo, Kyoto, Osaka, and Yokohama dominate searches for “cherry blossom” and “sakura” related searches, indicating travellers are still keen on popular city itineraries with cherry blossom spotting as one of the highlights. Meanwhile, lesser-known locations such as Ureshino, Kagoshima, and Yuzawa have also made it to the top ten list.


Searches in different languages indicate varied traveller origins; for example, English and Mandarin speakers drive Tokyo’s demand, while Korean interest is strong for Nago.

Overall, travel flows to Japan during sakura season (besides domestic flows) hail from the Asia Pacific region, with Hong Kong SAR, Korea, Taiwan region, Thailand and Singapore being the top source markets in terms of booking volume. Outside of Asia, travellers from the US (138.70% YoY growth), UK (137.11%) and Australia (156.54%) are also fast growing. Millennials comprise the bulk of travellers, comprising almost half of the booking volume.

Emerging International Cherry Blossom Destinations

While Japan remains a cherry blossom travel hub, more international travellers are seeking alternative locations to experience the floral spectacle. Across Southeast Asia and China, hidden gems are emerging with breathtaking displays that rival Japan’s parks. Cherry blossoms in Korea are also fast gaining attention.


Some top alternative Cherry Blossom destinations for 2025 include:

  • Alishan, Taiwan region – A stunning mountain landscape where cherry blossoms bloom in the early spring.
  • Wuhan & Beijing, Mainland China – Famous cherry blossom parks like East Lake (Wuhan) and Yuyuantan Park (Beijing) are emerging as must-visit locations.
  • Jinhae, South Korea – The site of the famous Cherry Blossom Festival, where blossoms blanket the entire city.

Among the most-searched destinations outside Japan are Wuxi and Wuhan in Mainland China, Seoul and Gyeongju in South Korea, as well as Nantou and Chiayi in Taiwan region. In South Korea, Gyeongju has seen a remarkable 211.48% surge in bookings this season, while Taiwan region‘s Alishan Scenic Area in Chiayi County has experienced a 171.01% year-on-year increase, drawing visitors to its mountain blooms from mid-March to mid-April.

Similarly, bookings to Wuhan, China, have risen by 155.87%, with travellers flocking to East Lake and Wuhan University for their stunning cherry blossoms. Notably, ‘Wuhan cherry blossoms’ ranks among the top five search queries from international visitors, highlighting its growing appeal with more than 100 spots for cherry blossom viewing.

The Wellness and Alternative Accommodation Trend During Sakura Season

As the demand for off-the-beaten-path experiences grows, so does the rise in alternative accommodations and wellness tourism. Bookings for onsen ryokan and boutique hotels in lesser-known cherry blossom locations have surged, as visitors opt for serene, culturally immersive stays that offer breathtaking views away from the crowds.

In particular, scenic regions such as Mt. Fuji, Hakone, Takayama, and Shirakawa-go are seeing this rise in demand.


Luxury and boutique accommodations with private onsens, seasonal kaiseki cuisine, and mountainous scenery are particularly popular this year. Traditional stays like Mt. Fuji View Onsen Ooike Hotel, hot spring hotel Setsugetsuka in Hakone near the blossom-filled Hakone Gora Park, and traditional inn Onyado Yuinosho in Shirakawa-go are attracting visitors looking for an authentic Japanese experience paired with springtime beauty.

As for popular cities like Tokyo and Kyoto, accommodation preferences lean close to parks and rivers. According to Trip.Best* data, one of the most booked hotels is the luxurious The Tokyo Edition, Ginza, close to Hibiya Park, a peaceful cherry blossom spot. Similarly, Bvlgari Hotel Tokyo is close to Chidori-ga-fuchi, a picturesque 700-meter promenade along the Imperial Palace moat, famous for cherry blossoms.

In Kyoto, Trip.Best’s top-ranked Kamo Residences by Reflections is located near the Kamogawa River, offering stunning riverside views. Another top option is Dusit Thani Kyoto located near both Maruyama Park and the Philosopher’s Path—two of Kyoto’s prettiest sakura spots.

*Trip.Best is an AI-curated travel list on Trip.com that helps global travellers find the best experiences, including flights, hotels, attractions, restaurants, nightlife, and shows. It highlights the top 1% of products based on an algorithm that analyses user reviews and other data.

About Trip.com Group

Trip.com Group is a leading global travel service provider comprising of Trip.com, Ctrip, Skyscanner, and Qunar. Across its platforms, Trip.com Group helps travellers around the world make informed and cost-effective bookings for travel products and services and enables partners to connect their offerings with users through the aggregation of comprehensive travel-related content and resources, and an advanced transaction platform consisting of apps, websites and 24/7 customer service centres. Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group has become one of the best-known travel groups in the world, with the mission “to pursue the perfect trip for a better world”. Find out more about Trip.com Group here: group.trip.com.

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Guangxi Joins Hands with ASEAN to Step into the AI Era

VIENTIANE, Laos, Feb. 24, 2025 /PRNewswire/ — This is a report from china-asean-media.com.

On February 23, the signing ceremony for the China-Laos AI Innovation Cooperation Center was held in Vientiane.
On February 23, the signing ceremony for the China-Laos AI Innovation Cooperation Center was held in Vientiane.

The first China-ASEAN AI Cooperation and Innovation Platform—the China-Laos AI Innovation Cooperation Center—was officially signed in Vientiane.

On February 23, the signing ceremony for the China-Laos AI Innovation Cooperation Center was held in Vientiane. Jointly established by China’s Guangxi Zhuang Autonomous Region and Laos, the center marks the first AI cooperation platform between China and ASEAN. Through the joint development of this center, both sides aim to systematically enhance Laos’ foundational capabilities in the AI era, empowering the growth of various industries. The ceremony was witnessed by Chen Gang, Party Secretary of the CPC Guangxi Zhuang Autonomous Region Committee and Chairman of the Standing Committee of the People’s Congress of Guangxi Zhuang Autonomous Region, and Boviengkham Vongdara, Minister of Technology and Communications of Laos. Chen Gang is currently leading a delegation on a visit to Laos.

The China-Laos AI Innovation Cooperation Center project was progressed swiftly from negotiation to signing under the promotion of both Chinese and Lao sides, reflecting the strong consensus and efficient execution of both countries in advancing AI cooperation. This achievement not only underscores the pragmatic approach taken by China and Laos in seizing AI development but also serves as a model of both sides’ commitment to the ASEAN-China Joint Statement on Facilitating Cooperation in Building a Sustainable and Inclusive Digital Ecosystem, setting a new benchmark for regional AI technology inclusivity and governance cooperation. The Lao government and various sectors have highly praised this project and expressed gratitude to China for supporting Laos’ AI development strategy, turning its AI industry blueprint into tangible results.

Under the AI inclusive plan proposed by the Chinese government, Guangxi will continue to strengthen cooperation with ASEAN countries, starting with the China-Laos AI Innovation Cooperation Center. This initiative aims to ensure AI benefits humanity, contributing to social welfare and bringing greater well-being to all people.

PHONO Shines at Japan’s PV EXPO with Customized Green Energy Solutions

TOKYO, Feb. 24, 2025 /PRNewswire/ — PHONO, a brand under SUMEC Group Corporation, showcased its distinctive range of customized products at the PV EXPO in Tokyo, Japan, aligning with unique market needs and policy directions to set new trends in the renewable energy sector. The event marked a milestone in PHONO’s global growth and commitment to advancing sustainable energy and improving quality of life.


Advancing Green Energy Development for an Improved Quality of Life

PHONO showcased its high-transmittance solar modules with customizable light transmittance rates (5%-45%), addressing Japan’s land scarcity by integrating solar power with agriculture. This innovation enhances crop growth, boosts income, and improves greenhouse efficiency through intelligent management systems.

The vertical installation solution for high-transmittance solar modules maximizes space efficiency, significantly reducing land use and offering an innovative approach to address land resource scarcity. In sunroom applications, high-transmittance modules expertly balance lighting and energy needs, creating an aesthetically pleasing and practical green space for users.

The company also showcased an integrated solution for solar energy storage and charging sheds, which not only provide essential sunshade and rain protection functions but also incorporate the Draco series all-black modules. The module features 210R rectangular silicon wafer technology, delivering high efficiency and cost-effective transportation. PHONO’s integrated solar storage and charging shed solution meets the economic and practical needs of industrial and commercial users, setting a benchmark for efficient urban space utilization with its eco-friendly and sustainable design.

Differentiated Customized Solutions for Unique Needs

In the residential photovoltaic sector, PHONO has received widespread praise for its customized service featuring unique-shaped small modules. These small modules, available in non-standard sizes, are tailored to match users’ roof structures, energy requirements, and aesthetic preferences with precision. Seamlessly blending into a variety of roof designs, they cater to users’ desires for personalization, efficiency, and visual appeal.

With Tokyo’s upcoming policy mandating photovoltaic systems in new homes by April 2025, PHONO’s innovative solutions hold critical significance. Showcasing advanced, high-end energy services tailored to Japan’s residential market, the company drives the transition to sustainable housing. Standing out with unique, customer-centric products aligned with Japan’s needs and policies, PHONO reinforces its commitment to delivering distinctive energy solutions globally, advancing the energy transition and sustainable development.

For more information please visit: SUMEC/PHONO

Generali Hong Kong Champions Inclusion Through LGBTQI+ Video Series Reaching Over 5 Million Views


HONG KONG SAR – Media OutReach Newswire – 24 February 2025 – Generali Hong Kong continues to lead efforts in Diversity, Equity, and Inclusion (DE&I) through its continued commitment to fostering an inclusive workplace and promoting understanding and respect across the broader community. Reflecting its mission to be a “Lifetime Partner”, these efforts highlight the company’s dedication to driving positive impact.

Generali Hong Kong champions inclusion with an LGBTQI+ video series that has garnered over 5 million views.
Generali Hong Kong champions inclusion with an LGBTQI+ video series that has garnered over 5 million views.

Generali Hong Kong’s DE&I initiatives extend across LGBTQI+ inclusion, women empowerment, neurodiversity, disability support, and the impactful The Human Safety Net program. As part of the LGBTQI+ inclusion initiatives, a series of LGBTQI+ educational and awareness videos, successfully launched to foster a more inclusive society through engaging and heartfelt storytelling, has surpassed 5 million views and received overwhelmingly positive feedback.

LGBTQI+ is an initalism for Lesbian, Gay, Bisexual, Transgender, Questioning (or Genderqueer/Queer), and Intersex, while the “+” represents other diverse gender identities and orientations.

Launched just six months ago, the LGBTQI+ video series was originated by Generali Hong Kong and produced in collaboration with G Dot TV, a Hong Kong-based media platform dedicated to empowering the LGBTQI+ community. Throughout the production process, the series brought together community members and allies to share their authentic stories, shed light on the challenges they face and raise public awareness.

Globally, Generali supports LGBTQI+ inclusion through a range of initiatives, including its employee resource group (ERG), WE PROUD. This ERG is dedicated to promoting insight-sharing and fostering collaboration across Generali’s global markets. It also stimulates and supports local business units in their participation in Pride events and local initiatives. Its work is part of a broader strategy to create inclusive workplaces and communities, reflecting Generali’s ongoing commitment to DE&I.

Ady Law, Chief Distribution and Marketing Officer of Generali Hong Kong, shared, “At Generali Hong Kong, we are committed to fostering a workplace culture that encourages innovation, celebrates diversity, and empowers talent to thrive. This video series reflects Generali’s value of building an inclusive society where everyone feels valued and supported to express their true selves.”

Cammy Kwok, Director of G Dot TV, added, “We deeply appreciate Generali Hong Kong’s efforts to involve the community in producing this video series to promote diversity, equity, and inclusion. As a community-based media platform, we are committed to amplifying the voices of the LGBTQI+ community, and we are grateful that Generali Hong Kong shares our values. Throughout the production process, their team demonstrated a strong commitment to understanding the community’s needs and authentic stories, enabling us to connect with community members and public in meaningful ways. Their actions truly embody the spirit of diversity and inclusion.”

Generali Hong Kong’s efforts to create an inclusive workplace have been recognized with prestigious industry awards, including the Grand Award winner in the ‘Outstanding Corporate Social Responsibility’ category at the Hong Kong Insurance Awards, the Corporate Social Responsibility – Excellence Performance award at the Bloomberg Businessweek (Chinese Edition) Financial Institution Awards and the Top Insurance Employer by Insurance Business Asia.

Hashtag: #GeneraliHongKong

The issuer is solely responsible for the content of this announcement.

Generali Hong Kong

In 1981, Assicurazioni Generali S.p.A. was first registered as an authorised insurer in Hong Kong, with the business extending into the life insurance sector in 2016 with Generali Life (Hong Kong) Limited. With a combination of local knowledge and Generali Group’s global expertise, we develop unique and innovative life insurance, general insurance, specialty insurance, and employee benefits solutions to meet the needs of our customers.

Generali Group

Generali is one of the largest global insurance and asset management providers. Established in 1831, it is present in over 50 countries in the world, with a total premium income of € 82.5 billion in 2023. With around 82,000 employees serving 70 million customers, the Group has a leading position in Europe and a growing presence in Asia and Latin America. At the heart of Generali’s strategy is its Lifetime Partner commitment to customers, achieved through innovative and personalised solutions, best-in-class customer experience and its digitalised global distribution capabilities. The Group has fully embedded sustainability into all strategic choices, with the aim to create value for all stakeholders while building a fairer and more resilient society.