Home Blog Page 2725

Leaft Foods Partners with Lacto Japan to Introduce Revolutionary Leaf Rubisco Protein to Japanese Market

Strategic partnership leverages Lacto’s market expertise to bring next-generation protein to Japan’s innovation-driven food manufacturers 

ROLLESTON, New Zealand and TOKYO, Sept. 9, 2025 /PRNewswire/ — Leaft Foods, a company that harnesses the planet’s most plentiful protein extracted directly from green leaves to make industry-defining products, today announced a strategic partnership with Lacto Japan Co., Ltd., a leading distributor and producer of specialty food ingredients. The collaboration will accelerate the commercialization of Leaft’s groundbreaking Rubisco Protein Isolate within Japan’s sophisticated food manufacturing sector. 
 
Leaft’s Rubisco Protein Isolate represents a paradigm shift in the protein industry. What makes Rubisco so unique is that it combines nutritional and functional properties that outperform animal incumbents like whey protein. Leaf Rubisco also delivers an amino acid profile superior to whey protein, setting a new gold standard for protein nutrition.

Beyond its exceptional nutritional profile, Leaf Rubisco offers outstanding food functionality, capable of replacing eggs, emulsifiers, and gelling agents while enabling food manufacturers to substitute artificial ingredients with a clean-label protein that humans have consumed throughout history. This performance is delivered through a commercialized production system that is backed by forward contracts and satisfies both quality and sustainability imperatives.

Lacto Japan brings decades of experience connecting ingredient companies from New Zealand and Australia with major players in the Japanese food industry. The company’s deep integration within the sector and proven track record with protein ingredients made them the ideal partner for Leaft’s debut in Japan, renowned as a global hub for food innovation. Broadly, the partnership aligns with Leaft’s global commercial strategy, which focuses on innovation-driven markets where demand for next-generation proteins is rapidly accelerating. 
 
“It has been tremendously exciting to work with Lacto, a capable and innovative partner, as we’ve sought to enter the sophisticated Japanese market,” said John Penno, co-founder of Leaft Foods. “Lacto’s role as our trusted local collaborator has been invaluable in providing essential market and supply chain intelligence and relationship management that can enable successful market penetration.”
 
“It is not every day that you discover such an exciting new protein,” said Takeshi Shimizu General Manager Oceania at Lacto Japan. “What impressed us most was not only the protein system itself, but the fact that we have been able to work with it in a range of promising applications from the start. The quality, texture and flavor of the foods produced meet the exceptionally high standards that Japanese consumers expect.”
 
The companies are already engaged with several of Japan’s most important food manufacturers across plant-based foods, bakery products, and sports nutrition categories, demonstrating early market validation for the innovative protein. Their goal is to build a business worth tens of millions of dollars (USD) over the next five years.
 
About Leaft Foods

Leaft Foods harnesses the planet’s most plentiful protein, extracted directly from green leaves, to make industry-defining products with a fraction of the carbon footprint of conventional dairy protein. Leaft’s allergen-free Rubisco protein matches animal proteins in digestibility and nutritional profile and allows their farmer-growers to diversify how they use their land. Founded in New Zealand by highly experienced corporate leaders John Penno and Maury Leyland, who bring deep expertise in food and farming, and led by food industry veteran Ross Milne, Leaft has evolved from a kitchen experiment into a proven sustainable protein solution for pasture-based agricultural economies worldwide. Now accelerating its expansion with a focus on the United States, the company’s transformative approach has attracted diverse backers including prominent Silicon Valley firm Khosla Ventures, NBA basketball star Steven Adams, indigenous investor Ngāi Tahu and ACC’s Climate Change Impact Fund. Learn more at LeaftFoods.com.

About Lacto Japan Co., Ltd. 

Lacto Japan is a leading supplier of dairy and food ingredients in Asia, specializing in the import, distribution, and marketing of high-quality dairy products, proteins, and food materials. Established in 1998 and headquartered in Tokyo, the company partners with global producers to provide innovative solutions to food manufacturers across Japan and beyond. With a strong reputation for reliability, quality assurance, and market expertise, Lacto Japan serves as a trusted link between international ingredient producers and the Japanese food industry. The company is publicly listed on the Tokyo Stock Exchange (TSE: 3139).

Melitta Group becomes official coffee partner of Real Madrid

  • Cooperation with one of the world’s most successful soccer clubs creates visibility among the largest sports fan base worldwide
  • Melitta will be the exclusive coffee partner of Real Madrid for the next five years
  • Extensive communications and marketing package agreed for the women’s and men’s teams

MINDEN, Germany, Sept. 9, 2025 /PRNewswire/ — With the start of the 2025/26 season, the Melitta Group will be the official coffee partner of Real Madrid, one of the most successful soccer clubs in the world. Melitta will provide the Bernabéu, training ground and offices with coffee machines, coffee and service for the next 5 years. The partnership also includes a comprehensive package of communication and marketing activities. The agreements apply to both the women’s and men’s teams.

Increasing brand awareness and perception

“We are delighted about the partnership with Real Madrid, a club with a unique history of success and global appeal,” says Jero Bentz, member of the management board and great-grandson of company founder Melitta Bentz. “This cooperation will increase global awareness and perception of our brand. The commitment is a valuable part of our long-term corporate strategy, which is focused on growth and internationalization.”

Emilio Butragueño, Director of Institutional Relations at Real Madrid, adds: “We are very excited to be working with the Melitta Group. In them, we have found a strong partner who shares our values of excellence, quality, and passion.”

Numerous joint communication activities

As the official and exclusive coffee partner, the Melitta Group will be providing the Santiago Bernabéu Stadium with over 60 professional XT6 fully automatic coffee machines and over 150 Barista TS machines in the VIP and general spectator areas, as well as the club grounds, including the training centre and all office areas. The Melitta Group will also have numerous opportunities for communication. These include perimeter advertising, marketing activities in the stadium, access to players, joint events, online and social media activities.

Next logical step after successful collaboration with Manchester United

The partnership with Real Madrid is a seamless continuation of the Melitta Group’s successful collaboration with Manchester United, which ended in 2025 after eight years. “The partnership with Manchester United was a great success for us. It significantly increased our brand awareness and sustainably boosted interest in our products – from coffee and coffee accessories to household products – among the target groups we wanted to reach,” says Patrick Schenk, responsible for sports partnerships at the Melitta Group. “The partnership with Real Madrid is now the logical next step in further expanding the successful model of global sponsorship.”

Real Madrid is one of the most successful soccer clubs in the world. The club has won the Champions League 15 times and the Spanish league 36 times. With around 750 million fans and 584 million social media followers, Real Madrid is the football club with the widest reach worldwide. Every year, around 3.5 million people visit the Santiago Bernabéu Stadium, which hosts over 250 events per year. Real Madrid’s women’s team is a multiple Champions League participant and runner-up in the Primera Division.

International, national, and regional sports partnerships

The Melitta Group’s sports sponsorship has strong roots in international, national, and regional sports. Sports partnerships are currently in place with Borussia Dortmund, Arminia Bielefeld, Minas Tenis Clube, GWD Minden, Bessel-Ruder-Club, and Minden Wolves.

– Picture is available at AP –

Corporate Communication & Sustainability
Melitta Group Management GmbH & Co. KG
pr@melitta.de 
www.melitta-group.com

Melitta Group becomes official coffee partner of Real Madrid

  • Cooperation with one of the world’s most successful soccer clubs creates visibility among the largest sports fan base worldwide
  • Melitta will be the exclusive coffee partner of Real Madrid for the next five years
  • Extensive communications and marketing package agreed for the women’s and men’s teams

MINDEN, Germany, Sept. 9, 2025 /PRNewswire/ — With the start of the 2025/26 season, the Melitta Group will be the official coffee partner of Real Madrid, one of the most successful soccer clubs in the world. Melitta will provide the Bernabéu, training ground and offices with coffee machines, coffee and service for the next 5 years. The partnership also includes a comprehensive package of communication and marketing activities. The agreements apply to both the women’s and men’s teams.

Increasing brand awareness and perception

“We are delighted about the partnership with Real Madrid, a club with a unique history of success and global appeal,” says Jero Bentz, member of the management board and great-grandson of company founder Melitta Bentz. “This cooperation will increase global awareness and perception of our brand. The commitment is a valuable part of our long-term corporate strategy, which is focused on growth and internationalization.”

Emilio Butragueño, Director of Institutional Relations at Real Madrid, adds: “We are very excited to be working with the Melitta Group. In them, we have found a strong partner who shares our values of excellence, quality, and passion.”

Numerous joint communication activities

As the official and exclusive coffee partner, the Melitta Group will be providing the Santiago Bernabéu Stadium with over 60 professional XT6 fully automatic coffee machines and over 150 Barista TS machines in the VIP and general spectator areas, as well as the club grounds, including the training centre and all office areas. The Melitta Group will also have numerous opportunities for communication. These include perimeter advertising, marketing activities in the stadium, access to players, joint events, online and social media activities.

Next logical step after successful collaboration with Manchester United

The partnership with Real Madrid is a seamless continuation of the Melitta Group’s successful collaboration with Manchester United, which ended in 2025 after eight years. “The partnership with Manchester United was a great success for us. It significantly increased our brand awareness and sustainably boosted interest in our products – from coffee and coffee accessories to household products – among the target groups we wanted to reach,” says Patrick Schenk, responsible for sports partnerships at the Melitta Group. “The partnership with Real Madrid is now the logical next step in further expanding the successful model of global sponsorship.”

Real Madrid is one of the most successful soccer clubs in the world. The club has won the Champions League 15 times and the Spanish league 36 times. With around 750 million fans and 584 million social media followers, Real Madrid is the football club with the widest reach worldwide. Every year, around 3.5 million people visit the Santiago Bernabéu Stadium, which hosts over 250 events per year. Real Madrid’s women’s team is a multiple Champions League participant and runner-up in the Primera Division.

International, national, and regional sports partnerships

The Melitta Group’s sports sponsorship has strong roots in international, national, and regional sports. Sports partnerships are currently in place with Borussia Dortmund, Arminia Bielefeld, Minas Tenis Clube, GWD Minden, Bessel-Ruder-Club, and Minden Wolves.

– Picture is available at AP –

Corporate Communication & Sustainability
Melitta Group Management GmbH & Co. KG
pr@melitta.de 
www.melitta-group.com

nubia Air redefines slim style by integrating a 5000mAh battery within a revolutionary body as thin as 5.9mm

BERLIN, Sept. 9, 2025 /PRNewswire/ — On September 5, 2025, nubia, a highly personalized and lifestyle smartphone brand, announced the global launch of nubia Air, a revolutionary device breaking the traditional industry compromise between ultra-slim design and a practical massive battery. Tapping into the global “thin is in” trend and the rising demand for accessible AI, nubia Air pioneers in the “Air-style” category, featuring a revolutionary body as thin as 5.9mm with a large 6.78-inch 1.5K AMOLED display, a 5000mAh battery and intelligent AI, weighing just 172 grams. This smartphone perfectly represents the brand’s “Be yourself” philosophy, delivering design-driven innovation that matches the lifestyle of young, style-conscious, and value-focused users worldwide.

nubia Air redefines slim style by integrating a 5000mAh battery within a revolutionary body as thin as 5.9mm
nubia Air redefines slim style by integrating a 5000mAh battery within a revolutionary body as thin as 5.9mm

“We listened to young consumers worldwide and heard a clear message: they were tired of choosing between a slim smartphone and a massive battery,” said Bai Keke, Vice President of ZTE. “nubia Air is our answer. In every key area that matters to our users, from the imaging system to the display quality, the waterproof level, the durability and the slimness of the design, we have engineered nubia Air to be the industry benchmark in its price segment.”

Born Solid Built Slim, flagship design meets uncompromising endurance

Despite its body tapering to just 5.9mm ultra-slim design, nubia Air packs a 5,000mAh massive battery, which can sustain more than 1,000* charge cycles combined with nubia’s AI-powered power-saving technology, offering users more than three years of dependable everyday use. This smartphone stands out with an elegant metal frame, premium ultra-slim bezel, smoother, upgraded rounded corners, and an ergonomic design that achieves a perfectly balanced and comfortable grip, protecting the users’ wrist during extended hours of gaming, watching videos, and taking selfies.

nubia Air features a 6.78-inch 1.5K AMOLED display that delivers 1224×2720 resolution at 440 PPI, along with a 120Hz refresh rate, a 100% DCI-P3 color gamut and a peak brightness of 4,500 nits, promising vibrant, sharp and detailed visuals even in direct sunlight. Its display is made of Corning® Gorilla® Glass 7i, which is twice as resistant to drops on rough surfaces like asphalt. Built to handle whatever life throws at it, nubia Air boasts top-level water and dust resistance, achieving the highest standards currently available in the industry. With both IP68 and IP69 certified, it also features industrial-grade IP69K waterproofing, meaning it can survive being submerged in water up to 1.5m for 30 minutes and endure high-pressure water jets at 80°C and remains undamaged even in water under specific pressure. With its strong aluminum alloy frame, 30% increase in TP frame thickness and four-corner internal reinforcement, the device ensures a comprehensive reinforced frame structure, whose durability has been proven through rigorous testing, surviving 600,000 times touch screen durability tests, 6,000 times continuous drop tests and more tests.

Seamless everyday photography experience for every moment

nubia Air shines with a powerful imaging system centered around a 50MP AI Triple Rear Camera and a 20MP Front Camera that allow users to capture every moment in stunning detail. This system integrates AI Sport Snapshot and Electronic Image Stabilization (EIS) Video Anti-Shake features to ensure steady and sharp videos even during dynamic activities such as hiking or biking. Along with AI Super Night and AI High Dynamic Range (HDR), VLOG mode and Multi-Camera Simultaneous Recording function, both creators and everyday users will be able to unleash their creativity.

Powered by a 6nm octa-core processor, with up to 20GB (8+12) Dynamic RAM, nubia Air offers a 28% boost in energy efficiency over its predecessor while facilitating seamless multitasking, including streaming, gaming, and quick applications switching.

For enhanced user experience, nubia Air breaks down language barriers, providing AI Real-time Translate for instant, two-way translation during phone calls, as well as AI Conversation Translate facilitates face-to-face communication.

nubia Air will be available in three stunning colors: Titanium Black, Streamer Black and Titanium Desert, first available in Europe in September 2025, followed by a global rollout covering Southeast Asia, Latin America, the Middle East, and other markets, with prices starting from $279.

MEDIA INQUIRIES:

ZTE Corporation
Communications
Email: ZTE.press.release@zte.com.cn 

Launch of the World’s First AI Organizer — Bika.ai

Buzz in Silicon Valley as It Redefines the Future of the “One-Person Company”


HONG KONG SAR – Media OutReach Newswire – 9 September 2025 – A pioneering AI team today announced the launch of Bika.ai, the world’s first AI Organizer. The concept has already generated significant buzz in Silicon Valley, where experts view it as a breakthrough in reshaping productivity for the AI era.

World’s First AI Organizer “Bika.ai” Officially Launched

The Dilemma: From Workers to Foremen

AI is everywhere. Tools like ChatGPT, Claude, and MidJourney have become tireless “digital workers” — writing, coding, designing on demand. Yet instead of leading these AI teams, humans have slipped into the role of foremen: endlessly prompting, editing, and micromanaging outputs.

The result is stalled productivity and growing digital fatigue. The situation mirrors the industrial era a century ago, when factories had machines but lacked management. It wasn’t until scientific management emerged that productivity truly soared. Today, the same principle applies: we don’t need more AI workers. We need an AI Organizer.

The Solution: Bika.ai, the AI Organizer

Unlike ordinary AI assistants, Bika.ai acts as the Organizer of AI teams. It coordinates, delegates, and oversees multiple AI agents, transforming scattered tools into a coherent organizational structure.

With Bika.ai, individuals can lead AI as if running their own companies:

  • Financial Advisors: Traditionally, they must manually track markets, compile reports, and send them to clients every day. With Bika.ai, stock news and data are automatically monitored, with visualized insight slides delivered to clients’ inboxes at 8 AM. Advisors can focus on investment strategy instead of paperwork.
  • Marketers: Campaign planning often requires juggling multiple platforms for emails, social media, and follow-ups. Bika.ai integrates these processes so that with one command, a three-day automated campaign across email, X (Twitter), and LinkedIn can be launched — complete with response tracking — multiplying marketing efficiency.
  • Insurance & Finance Professionals: Prospecting usually involves tedious cold calls. With Bika.ai, one can simply request “CFOs of companies that completed IPOs in 2025.” The system automatically discovers potential clients, builds a database, and triggers follow-up emails — making lead generation faster and sharper.
  • Entrepreneurs: Running a solo business often means wearing every hat — sales, marketing, support, product management. Bika.ai allows entrepreneurs to organize multiple AI “employees,” each handling a different role, effectively operating a one-person company with the power of a full team.

The Vision: From Chatbots to Organizers

Industry observers often describe AGI’s development as five levels:
1. Chatbot — simple Q&A
2. Reasoner — logical problem-solving
3. Agent— task execution
4. Innovator — creative generation
5. Organizer— orchestrating and managing other AI entities

Most current AI tools remain at Levels 2–3. Bika.ai aims for Level 5: the Organizer —where AI is no longer just a tool, but a coordinated digital workforce.

“The future of AI is not about adding more agents, but about managing them better,” said Kelly, Founder and CEO of the Bika.ai team. “Our mission is to make Bika.ai the scientific management system of the AI era — freeing people from digital busywork so they can focus on vision, creativity, and leadership.”

Hashtag: #Bika

The issuer is solely responsible for the content of this announcement.

About the Bika.ai Team

Bika.ai is developed by a dedicated AI team focused on building organizational solutions for the AI-native era. The team’s mission is to transform digital chaos into clarity, enabling professionals, entrepreneurs, and businesses to unleash their potential in the age of AI — making the one-person company a reality.

Learn more at

Planner At Large Founder Announces Release Of Début Book Swimming Downstream

Award-winning consultant Judd Labarthe launches a much-anticipated book, Swimming Downstream, challenging conventional marketing wisdom with practical, evidence-based guidance


SINGAPORE – Media OutReach Newswire – 9 September 2025 – Judd Labarthe, the US-born founder of Singapore-based consultancy Planner at Large LLP, today announced the release of his début book, Swimming Downstream: How To Stop Struggling & Start Winning With Marketing That Actually Works, published by Marshall Cavendish Business.

In the author’s view, the marketing field is plagued by intuitive yet fundamentally flawed assumptions that lead even seasoned, well-meaning businesspeople to repeat the same avoidable mistakes.

“The good news”, said Labarthe, “is that successful marketing is more accessible than most businesspeople realize. Thanks to the work of some smart, often contrarian thinkers, we now know much more about what to commit to and what to avoid. It’s thinking that’s starting to catch on among more advanced marketers, but it’s not much talked about, let alone applied, by the people for whom the stakes are highest: brand and business owners themselves.”

Swimming Downstream aims to change that.

The book is built around a clear idea: most companies are ‘swimming upstream’, wasting resources on popular but misguided tactics that may feel right but don’t actually help them compete. Instead, Labarthe offers readers a more appealing alternative: to ‘swim downstream,’ by recognizing, understanding and aligning with the powerful currents of evidence-based marketing.

“The title metaphor is deliberate,” Labarthe explained. “We’ve been sold this image of success as a noble battle where we bravely fight the current to work our way upstream. But in marketing, if you stop chasing trends and start understanding the currents that actually drive growth, you can swim with these currents instead. And that means building success with less effort – and a lot less waste.”

Drawing from marketing science, real-life case studies, and Labarthe’s decades of experience, Swimming Downstream provides a success framework that’s immediately actionable – in part because it’s built around the core questions all businesspeople face sooner or later.

Specifically, brand and business owners will learn how to break free from convention, to recognize and harness marketing’s real success drivers, and to avoid making the common and costly mistakes that limit competitiveness and growth. Marketing professionals will develop a convincing arsenal of arguments for doing more of what will help, and against doing what won’t but is often baked into company culture as “best practice.” And marketing students and others new to the field will gain a plain-language set of evidence- and experience-based alternatives to conventional wisdom, including what’s commonly taught in school.

The book is also a gateway to the thinking that drives Labarthe’s consultancy, Planner At Large LLP, whose clients benefit from an approach to growing their business that focuses on building fame and distinctiveness. Asked about this approach, Labarthe said “we strive to be more creative than the typical management consultant, and more commercially savvy than the typical brand consultant. And the proof is in the pudding: over my career I’ve helped my clients win almost 80 awards for marketing effectiveness.”

Labarthe concluded: “Marketing is much more than logos and package designs and social posts and clever stunts; it’s how a business competes. You can’t tack it on at the end of the process of becoming more competitive; marketing is that process.”

Swimming Downstream is a refreshing and necessary dive into what successful marketing can and should be.

Availability

Swimming Downstream is available now on Amazon.com, Amazon.sg, Google Play, and in major bookstores including Kinokuniya and Popular, and through the author directly.

Early Praise for Swimming Downstream:

Swimming Downstream takes a thoughtful, analytical, and well researched approach to helping business leaders re-think their marketing with a focus on long-term success. Labarthe reminds us, rightly in my view, that marketing and brand are the responsibility of the top of the house, not a department. His anecdotes are instructive, and the chapter end summaries provide a shorthand “to-do list” for the attention-challenged. Swimming Downstream is a useful, understandable, and practical guide to fixing marketing, so it can make the cash register ring.
Stephen Ban, former Fortune 500 CMO

Swimming Downstream crushes the conventional wisdom dished out by marketing veterans and self-styled “experts”, and it does so with a deft combination of rigor, creativity and a fun, conversational style I really loved. Better still, Labarthe doesn’t simply poke holes in traditional marketing tropes; he provides solid, practical solutions illustrated with insightful case histories based on his experience as a marketing consultant.
Marty Horn, former SVP, DDB Worldwide and author of the forthcoming The Marketing Researcher’s Edge

As a nonfiction book editor who has co-written four books on marketing and sales, it’s safe to say I’ve read dozens of marketing books. Swimming Downstream offers two things I rarely see together: clear, practical, and actionable guidance for growing brands and businesses, and also a ripping great read! If you’re looking for a serious (and seriously witty) book that will change the way you think about marketing and how you do it, this book is for you.
Helena Bouchez, Principal, Executive Words

The most unconventional marketing book I have ever read. Labarthe is a critical thinker who questions and refutes the typical marketing concepts and buzzwords, the models taught in business schools and marketing classes. Instead, his book is a celebration of logical thinking and common sense. It’s both refreshing and entertaining. Will recommend it to my students!
Prof. Dr. Michael Bahles, BSP Business & Law School Berlin

The issuer is solely responsible for the content of this announcement.

SWISS REJU wins prestigious HK01 Award for the second consecutive year, continues dedication with AI leadership

HONG KONG, Sept. 9, 2025 /PRNewswire/ — SWISS REJU, a recognized luxury beauty boutique, announced today that it has again been named as the Winner in the HK01 Annual Lifestyle Awards. HK01 is one of Hong Kong’s most popular news outlets and lifestyle media platforms. This year’s HK01 Lifestyle Awards highlight top companies that deliver outstanding services, leadership, and positive social impact. These prestigious Awards are presented to top performing companies across major sectors. Among the Winners this year are KEETA, GO PARK, Nestle and CSL, winners reflect the very best of what top performing brands can and should be — smart, caring, innovative and deeply impactful. SWISS REJU has now been named to the HK01 list of Annual Award Winners for the second consecutive year.

The distinctive HK01 Annual Lifestyle Awards are prestigious industry awards presented annually by expert commitment members and public voting. Each year, the selection committee carefully evaluates companies through a rigorous benchmarking process across multiple dimensions. Only companies that consistently demonstrated excellent product design, excellent service delivery and strong commitment to business ethics, are eligible to compete.

SWISS REJU wins prestigious HK01 Award for the second consecutive year, continues dedication with AI leadership
SWISS REJU wins prestigious HK01 Award for the second consecutive year, continues dedication with AI leadership

“We are deeply honoured to be recognized in the HK01 Annual Lifestyle Award again. It is above all a testament to our people and technology – it reflects the efficacy of SWISS REJU’s body contouring services,” said the spokesperson of SWISS REJU. “Delivering exceptional value, and an impeccable customer experience in every engagement remains our key goal this year.”

SWISS REJU also made it to the latest Cosmopolitan Best of the Best Award as Panel Choice, and is also recently recognized by female media platform SundayMore, as Hong Kong’s Number 1 Top Body Contouring Brand.

As AI continues to reshape the beauty and wellness landscape, SWISS REJU continues to invest in new, breakthrough medical aesthetic technologies. Amongst the new technologies this year are BTL EXION, the world’s very first AI-assisted platform for whole body cell regeneration and Winback Tecartherapy, an FDA-approved physical therapy treatment platform that accelerated healing and body contouring.

SWISS REJU’s latest offering, “REJU HOT YOGA,” features high-tech 500kHZ radiofrequency therapy, combining Eastern scraping techniques with Western Hawaiian hot stone massage. The warm 500kHZ therapeutic frequency deeply relaxes fascia, awakens cells, and accelerates metabolism. “REJU HOT YOGA” also helps break up stubborn fat and cellulite, deeply soothes and relaxes muscles.

Also in the limelight, ATP Lipo X, a multi-function slimming technology that is designed to increase adenosine triphosphate through red bio-laser, the molecule that acts as the primary energy carrier for cellular processes.

SWISS REJU official site: http://www.reju.hk

LCP 2025 Finals Weekend: Know Before You Go

Don’t miss any of these activities at the Finals Roadshow in Da Nang!

DA NANG, Vietnam, Sept. 9, 2025 /PRNewswire/ — The League of Legends Championship Pacific (LCP) Finals Weekend is less than 2 weeks away! Teams are still battling for their chance to punch a ticket to Da Nang and secure their spot at Worlds. While the race to Da Nang continues, we wanted to give fans a preview of what to expect at the Tien Son Sport Center on 20 and 21 September!


In partnership with FPT, VNGGames, Carry International, PlayBrain, and Arcanist, and proudly supported by MSI, Unilumin, COUGAR, and Panasonic, the LCP is gearing up for an exciting finale. Fans can look forward to fun activities, exclusive merchandise, and the crowning of our first ever LCP champion!

ACTIVITIES ON-SITE
Artist Alley
In celebration of the Finals Weekend, we’re showcasing the incredible talent of our fans. Come on down and marvel at original artwork created by our community at the LCP Artist Alley!

Official LCP and Riot Games Merchandise
Get your hands on limited edition LCP merchandise including hoodies, t-shirts, tote bags, caps, keychains, and pins! Plus, don’t miss the chance to get your hands on official Riot Games merchandise, featuring fan favourites such as Teemo hats, along with a range of plushies and collectible figurines, available for purchase throughout the weekend.

Team Booths
Display your fandom and support your favourite teams! Teams will have their own booths at the venue where you can get your hands on team merchandise and many other fun activities!

Confirmed team booths include – CTBC Flying Oyster, GAM Esports, MGN Vikings Esports, PSG Talon, and Team Secret Whales.

Note: The team booths are located inside the arena, which is only accessible by ticket holders 

LEAGUE OF LEGENDS BOOTH
Doom Bots Challenge
Test your skills in the Doom Bots challenge at the League of Legends booth!

Prepare for the return of the PvE game mode Doom Bots with our IRL challenge! Pick a lane, hop into the game, and fight off an onslaught from Veigar and his army in our IRL Doom Bots challenge!

There are also prizes to be won! Stay tuned to our socials for more details.

Wall of Prophecies
Inspired by Xin Zhao’s visions during The Trials of Twilight, we’re calling on fans to share their bold predictions for the LCP Finals Weekend. Your belief in your team may help them clinch victory!

T1 Worlds 2024 Skins Lucky Corner
Displayed on five majestic pillars, get up close and personal with the T1 Worlds 2024 Skins. Touch the pillars for good luck as you immerse yourself in the world of champions!

TEAMFIGHT TACTICS BOOTH
TFT Game Stations
Swing by the TFT booth for a weekend of fun and games! There will be stations set up in the booth so attendees can jump right into a game of TFT. Top players will stand a chance to win attractive prizes! Stick around and you might spot your favourite KOLs hanging around as they join the festivities as the weekend shapes up to be a lively affair.

Feed Yuubee
Get ready for some family fun by feeding Yuubee! Toss balls into the goal and win prizes including in-game items, keychains, plushies, t-shirts, and more. Limited to one try per person, so make it count!

LOL & TFT SHOWMATCH
Mark your calendars as the LCP Finals Weekend will have showmatches for Teamfight Tactics and League of Legends on 20 and 21 September respectively.

The TFT showmatch will begin at 13:30 GMT+7 on 20 September. Here’s the list of participants:

Before the LCP Grand Final on 21 September, there will be a LoL showmatch to get the crowd warmed up! The showmatch kicks off at 12:30 GMT+7. Stay tuned to our channels as we announce the participants.

SCHEDULE AND TICKETING
The Finals weekend on 20-21 September will be at the Tien Son Sport Center in Da Nang, Vietnam.

  • Address: 26PG+PHG, Phan Đăng Lưu, Hòa Cường, Đà Nẵng, Vietnam

Activities at the venue will start from 12:00 GMT+7 each day.

The show on 20 September will begin at 12:30 GMT+7 // 13:30 GMT+8 // 14:30 GMT+9 // 16:30 GMT+11. The program on 21 September starts slightly earlier at 12:00 GMT+7 // 13:00 GMT+8 // 14:00 GMT+9 // 16:00 GMT+11. Be sure to grab your seat before the show begins!

Fans can still buy tickets at this website, get yours now and witness history as the first ever LCP champion is crowned live!

BROADCAST LINKS
Fans at home can also catch the action on local language broadcasts at the following links:

ENGLISH

VIETNAMESE

TRADITIONAL CHINESE

JAPANESE

THAI

SOCIAL MEDIA
Follow us on our social channels and stay updated on the latest news!

ENGLISH

VIETNAMESE

TRADITIONAL CHINESE

JAPANESE