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IMDA Refreshes Skills Framework for Media and Continues to Support Virtual Production Capabilities and Training


Developed in consultation with industry, refreshed Skills Framework for Media introduces new technical skills and competencies for emerging technologies like virtual production and generative artificial intelligence.
New company-led apprenticeship programme with media companies to expand job and training opportunities in the industry
28 Virtual Production projects supported, and 650 media professionals trained to date under the Virtual Production Innovation fund

SINGAPORE – Media OutReach Newswire – 4 December 2024 – The Infocomm Media Development Authority (IMDA) has worked closely with the media industry to introduce a refresh to the Skills Framework for Media, which will provide up-to-date sector information, job roles and existing and emerging skills for media practitioner, in new tech areas such as Virtual Production (VP) and Generative Artificial Intelligence (GenAI). To provide locals with more job and training opportunities in new tech areas, another new initiative is the company-led apprenticeship programme with media companies.

2. IMDA has been advancing VP applications in Singapore’s media industry since 2023. To date, there have been 28 VP content projects, and 650 media professionals trained in VP through these content projects and workshops, supported by the S$30 million VP Innovation Fund announced last year. These updates were made by Singapore’s Senior Minister of State for Digital Development and Information (MDDI) & Ministry of National Development (MND), Mr Tan Kiat How at the opening of the Asia TV Forum and Market (ATF) today, an event of the Singapore Media Festival (SMF). Hosted by IMDA, the SMF celebrates its 11th edition with the theme “Make It Here“, inspiring the region’s media community to create, connect, and realise their visions.

Refreshed Guide for the Future of Media Careers
3. As Singapore’s media market expands, employment opportunities are also on the rise. There were 24,960 media professionals employed across the economy in 2023, reflecting a compound annual growth rate of 7% since 2018[1]. The refreshed Skills Framework for Media provides a comprehensive roadmap for these media professionals, charting the future of media careers and talent development. This framework was developed by IMDA in partnership with SkillsFuture Singapore (SSG), industry associations like the Singapore Association of Motion Picture Professionals, Institutions of Higher Learning (IHLs), after extensive consultation with around 150 media representatives across industry, training providers, IHLs and freelancers. This ensures the framework meets the needs of a dynamic media landscape.

4. The refreshed Skills Framework identifies 195 job roles across 9 tracks, with 230 technical skills and competencies in existing and emerging skills in Media like VP, GenAI, content production, production technical services, and more. Media practitioners can use the Skills Framework to upskill and remain relevant in today’s media landscape, while employers and training providers can tap on it to structure learning and training opportunities. The framework was first launched in 2018 jointly by IMDA, SSG, Workforce Singapore (WSG) and in consultation with Singapore’s media industry.

5. IMDA will also offer more company-led on-the-job training opportunities through apprenticeships with media companies in line with the new skills added into the refreshed framework including VP. This is a new initiative and, as a start, IMDA will partner seven media companies to offer over 70 apprenticeship opportunities across content production, business management and technical roles that will further deepen practical skills development and ensuring talent is industry ready.

6. In his opening speech, SMS Tan Kiat How said, “The Asia TV Forum and Market and the Singapore Media Festival are platforms for networking and collaborations. As Asia’s entertainment content industry grows, Singapore will be your partner to tell our stories to the world, and for the world to find discover the talents and gems in Asia. Today, we are taking an important step to do so by investing in the future of media – our media professionals so that they are equipped with the right skills, technology, and platforms to excel in this dynamic industry.”

New Virtual Production Projects and Talent Supported
7. The use of VP in Singapore’s media industry continues to progress with the launch of three full-scale VP studios that can support international projects developed with VP technology. These are Aux Infinite Studios, Oceanus Media Global and X3D Studio and they are also providing VP training. Next year, media professionals can look forward to specialised training opportunities for job roles such as VP supervisors from local and overseas VP experts.

8. There have also been 28 VP content projects which leveraged VP technology to open creative possibilities and overcome physical limitations. For example, film director Ian Wee from Reelisations Pte Ltd tapped on VP in his latest content project “Time Apart”, to execute challenging time lapse sequences across different time periods. Ian was a participant of the National Film and Television School (NFTS) Certificate in Virtual Production course in April 2023. Another example, Glenn Chan from Sonder Films used 3D scanning technology to develop and integrate 3D CGI characters into virtual environments for his short-form VP project “The Old World”. Glenn was a participant of the Aux-XON SG x Korea VP Masterclass conducted earlier this year.

9. For more details on the Singapore Media Festival and the Asia TV Forum and Market please visit www.imda.gov.sg/smf. To read the latest Skills Framework for Media, visit https://www.imda.gov.sg/how-we-can-help/media-manpower-plan/skills-framework-for-media-sfw-for-media.

Hashtag: #SGMediaFest



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About the Singapore Media Festival

The Singapore Media Festival, hosted by the Infocomm Media Development Authority (IMDA), proudly returns for its 11th edition as one of Asia’s premier international media industry platforms. From 28 November to 8 December 2024, Singapore will be the focal point for Asia’s media community, showcasing diverse media innovations, forging industry deals, and presenting Singapore’s world-class content. This year’s festival, themed “Make It Here,” aims to inspire the region’s media talent to create, connect, and realise their visions. The event will bring together media professionals, industry leaders, creators, and consumers through the Singapore International Film Festival (SGIFF), Asia TV Forum & Market (ATF), Singapore Comic Con (SGCC), and Nas Summit Asia (NAS).

For more information, please visit: .

About Asia TV Forum & Market (ATF) 2024

3 December 2024: The ATF Leaders Dialogue

4 – 6 December 2024: Market & Conference

Into its 25th edition, – the region’s co-production & entertainment content market and conference – is the proven industry platform to acquire knowledge, network, buy, sell, finance, distribute and co-produce across all platforms. It is the premier stage in Asia to engage with the entertainment industry’s top players from around the world. It’s where the best minds meet, and the future of Asia’s content is shaped.

For more information, please visit www.asiatvforum.com

About Infocomm Media Development Authority

The Infocomm Media Development Authority (IMDA) leads Singapore’s digital transformation by developing a vibrant digital economy and an inclusive digital society. As Architects of Singapore’s Digital Future, we foster growth in Infocomm Technology and Media sectors in concert with progressive regulations, harnessing frontier technologies, and developing local talent and digital infrastructure ecosystems to establish Singapore as a digital metropolis.

For more news and information, visit or follow IMDA on LinkedIn (IMDAsg) and Instagram (@imdasg).

Laos to Enforce Graphic Health Warnings on Cigarette Packs

Laos to Enforce Graphic Health Warnings on Cigarette Packs
Samples of the newly adopted graphic health warnings on cigarette packs (Photo credit: Centre of Information and Education for Health)

Laos is set to implement redesigned cigarette packs featuring large graphic health warnings to reduce smoking rates and deter tobacco use, becoming the third ASEAN country to adopt such measures, following Thailand and Singapore.

TCMA joins COP29 with progress of ‘SARABURI SANDBOX’ attracting green funding to support Thailand’s Net Zero 2050

TCMA showcases one-year progress of the ‘SARABURI SANDBOX’ at COP29, uniting local and global stakeholders to accelerate the joint actions, combining ‘policy-technology-funding-governance’ to increase Thailand opportunities to access green funding towards Net Zero 2050


BANGKOK, THAILAND – Media OutReach Newswire – 4 December 2024 – Dr. Chana Poomee, Chairman of Thai Cement Manufacturers Association (TCMA), revealed that TCMA has been participating in COP for the third consecutive year, including COP29 hosted by the Republic of Azerbaijan from November 11–22, 2024, in Baku. The conference revolved around the theme In Solidarity for a Green World. Thailand, represented by the Ministry of Natural Resources and Environment, showcased its achievements at the Thailand Pavilion, covering key areas: climate policy, climate technology, climate action, and climate finance.

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At COP29, TCMA, in collaboration with Department of Climate Change and Environment (DCCE), Global Cement and Concrete Association (GCCA), and UNIDO, presented lessons learned from the innovation ecosystem within the ‘SARABURI SANDBOX.’ Highlighting its one-year progress, TCMA conducted the seminar ‘SARABURI SANDBOX: Leading Thailand’s Pathway to a Low-Carbon City’ at the Thailand Pavilion and the GCCA Pavilion, demonstrating its pivotal role in transitioning Thailand’s industrial sector to a competitive and sustainable low-carbon economy.

Over the past year, the ‘SARABURI SANDBOX’ has achieved significant milestones through a Public-Private-People Partnership (PPP) thanks to the cooperation between TCMA and Saraburi Province led by the Governor of Saraburi, and domestic and international agencies. Some key successes include: 1) over 80% of construction projects in Saraburi now using hydraulic cement 2) the cement industry increasing its use of alternative fuels and renewable energy to 26% 3) a pilot project for cultivating energy crops, such as Napier grass, as alternative fuels for the cement industry 4) the installation of a solar carport with a renewable energy system at Saraburi City Hall 5) community waste management initiatives led by local administrative organizations, and 6) community forest projects to expand green areas across 38 locations.

The project has also attracted international collaboration. Princeton University has studied the province’s renewable energy potential to inform future implementation plans while GCCA facilitates global knowledge sharing and policy alignment to drive more projects in different aspects. These efforts are integral to implementing the Thailand 2050 Net Zero Cement and Concrete Roadmap and securing green funding for action-oriented projects.

“Having a clear plan, multi-sector cooperation and the right partnerships together with the vision of international organizations and commitment to reducing carbon of national organizations as well as actionable initiatives of local industries, is the important element to drive the change” said Mr. Thomas Guillot, Chief Executive of GCCA. “Thanks TCMA for their dedication, by what TCMA and members of Thai cement producers do is very incredible and important and can be inspire the other countries. The ‘SARABURI SANDBOX’ demonstrates TCMA’s astonishing pioneering role, and GCCA is proud to support these efforts with clear targets. UNIDO has further strengthened the initiative by connecting TCMA with essential funding sources.”

Dr. Chana, TCMA Chairman emphasized the urgency of accelerated action. “Currently, SARABURI SANDBOX can be seen the promising progress but global peers are also advancing rapidly. Thailand must to accelerate multilateral collaboration from all sectors. Harmonizing the government policies, eliminate regulatory barriers in transitioning to low-carbon economy, implementing low-carbon projects by private sector, involving of local communities, together with international organizations support both low carbon technology and green funding will be key to Thailand’s ability to drive a sustainable and competitive low-carbon transition.”
Hashtag: #TCMA #ThaiCementManufacturersAssociation

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Zurich Resilience Solutions and GoImpact Capital Partners forge strategic alliance to bolster climate resilience across Asia Pacific


HONG KONG SAR – Media OutReach Newswire – 4 December 2024 – Zurich Resilience Solutions (“ZRS”), the commercial risk advisory and services unit of Zurich Insurance Group (Zurich), and GoImpact Capital Partners (“GoImpact”) are pleased to announce a strategic alliance aimed at empowering businesses in Asia Pacific to address the growing challenges of climate change.

This collaboration integrates ZRS’ advanced physical climate risk analysis, proprietary climate and financial loss data, and specialized tools with GoImpact’s sustainability education expertise, delivering a comprehensive solution to help businesses identify, assess, and adapt to climate risks.

Enhancing climate resilience with ready-to-go solutions

The partnership offers a ready-to-go suite of solutions that address the urgent need for actionable climate adaptation strategies. Businesses can benefit from:

  • Data-driven climate risk assessments: ZRS’ proprietary tools to evaluate exposures to physical climate risks like extreme weather and supply chain disruptions.
  • Climate resilience guidance and training: Support for organisations to build resilience in their assets, operations, and people.
  • ESG knowledge upskilling: GoImpact’s structured sustainability learning programmes to keep companies informed about market trends and regulatory requirements.
  • Regulatory reporting support: Assistance in meeting disclosure and reporting requirements related to physical climate risks.

By combining ZRS’ technical expertise with GoImpact’s practical learning resources, the alliance delivers a robust toolkit for businesses to enhance resilience and seize opportunities in the sustainability landscape.

Driving climate resilience and sustainability in business

Initially targeting businesses in Hong Kong, Singapore, and Malaysia, the strategic alliance aims to address key climate risks such as extreme weather events, supply chain disruptions, and operational vulnerabilities. Leveraging ZRS’ deep knowledge in climate resilience and GoImpact’s strong regional presence in sustainability advocacy, the alliance is well-positioned to empower companies to implement effective climate adaptation solutions.

Commenting on the partnership, Dr Amar Rahman, Global Head Climate & Sustainability Solutions, Zurich Resilience Solutions said: “Zurich Resilience Solutions’ partnership with GoImpact highlights the critical role of education in fostering climate resilience. The appetite for implementing effective solutions hinges on understanding the challenges at hand and the potential impact of inaction on business operations.”

“Through this collaboration, we aim to elevate awareness and empower public and private sector entities to take meaningful steps toward sustainability, developing solutions that protect their operations and strengthen their resilience against climate change.”

With better knowledge of the latest ESG trends, organizations can be better positioned to take advantage of market conditions and build a sustainable future for themselves and increase the resilience of the communities in which they operate.

“We are excited about this timely partnership between Zurich Resilience Solutions and GoImpact. Our combined strengths are complementary and form a holistic toolkit of offering on risk assessment, learning and advocacy that bridges a significant market gap, for large corporations and small medium enterprises alike,” said Helene Li, CEO and Co-Founder of GoImpact.
Hashtag: #ZurichResilienceSolutions

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Zurich Resilience Solutions

, the risk advisory business of Zurich Insurance Group, leverages 150 years of industry experience and 75 years of risk engineering expertise to address the risk management needs of both existing and new customers. The unit offers specialized insights, tools, and solutions to help businesses tackle traditional and evolving risks, such as climate change and cybersecurity.

As a global entity, Zurich Resilience Solutions has over 950 risk experts stationed in 40 countries, bringing local expertise and industry specializations to clients worldwide. Its capabilities and solutions are available to any organization seeking a proactive approach to risk management and long-term resilience.

GoImpact Capital Partners

Bridging the great divide between the talk and action, accelerating the Sustainable Development agenda from intention to implementation – GoImpact means impact made easy and actionable.

GoImpact has established significant market footprint on its mission to drive the sustainability agenda forward, bridging the knowledge gap between talk and action. We offer the best ESG learning experience in the market, providing case-based, experiential learning courses which are crafted and delivered by a group of world-class experts in sustainable finance and ESG.

Through its partners network across Asia Pacific which includes regulators, financial institutions and large corporations, delivering online-to-offline initiatives, GoImpact connects stakeholders across sectors and provide learning and advocacy opportunities to drive real change by example for everyone who is keen to understand more about the full spectrum of Sustainability and Resilience agenda.

Prince Foundation Amplifies Mine Action Message at Landmark Siem Reap Summit


SIEM REAP, CAMBODIA – Media OutReach Newswire – 4 December 2024 – Prince Foundation, the philanthropic arm of Prince Holding Group, proudly supported the ASEAN Regional Mine Action Center (ARMAC) during the recently concluded Siem Reap-Angkor Summit on a Mine-Free World. The Foundation provided strategic communications expertise and exhibition design that highlighted ARMAC’s innovative victim assistance programs and technological initiatives, engaging over 700 delegates from more than 100 nations.

Prince Foundation supports ARMAC during the Siem Reap-Angkor Mine-Free World Summit.
Prince Foundation supports ARMAC during the Siem Reap-Angkor Mine-Free World Summit.

As part of its contribution to the Fifth Review Conference, Prince Foundation designed ARMAC’s exhibition booth, which was widely praised as the “best in show” by attending delegates. The campaign also resulted in a notable boost to ARMAC’s social media presence, with over 150 new followers and increased engagement across its platforms over the course of the five-day summit, reflecting growing interest and support for its initiatives.

The immersive display effectively conveyed ARMAC’s mission through visually striking elements, compelling storytelling, and innovative presentations of key initiatives, including the groundbreaking SAFE (Saving All From EO) chatbot.

Prince Foundation also worked closely with ARMAC leadership to craft strategic messaging that spotlighted the organization’s victim assistance programs, particularly the ASEAN Regional Victim Assistance Network (VAN), which provides comprehensive care for survivors of explosive ordnance and their families.

“Our role was to ensure ARMAC’s vital work received the attention it deserves,” said Gabriel Tan, Chief Communications Officer of Prince Holding Group and Head of Prince Foundation. “Through strategic communications and innovative exhibition design, we have helped amplify ARMAC’s message of hope and action to a global audience.”

Creating Impact Through Strategic Communications

The Foundation’s communications strategy highlighted ARMAC’s technological innovations, including the SAFE chatbot, an artificial intelligence-powered platform that delivers critical safety information to at-risk communities through accessible messaging systems.

“Prince Foundation’s strategic communications expertise has been instrumental in helping us convey the urgency and importance of our mission,” said Rothna Buth, Executive Director of ARMAC. “Their innovative approach to exhibition design and messaging strategy enabled us to effectively showcase our work, particularly in victim assistance and technological solutions, to a global audience.”

“By crafting compelling narratives around ARMAC’s initiatives, we’re fostering broader understanding and support for mine action efforts,” Tan added. “Our goal was to make complex technical information accessible and engaging for all attendees through our exhibition design and communications strategy.”

Comprehensive Communications Support

Prince Foundation’s contributions to ARMAC’s success at the summit included:

  • Design and Execution: Development of ARMAC’s flagship exhibition booth, ensuring a captivating and interactive experience for delegates.
  • Strategic Messaging: Creation of key communications materials that effectively conveyed ARMAC’s mission and initiatives.
  • Multimedia Content: Production of dynamic content showcasing ARMAC’s programs, including the SAFE chatbot and the VAN network.

Through its partnership with ARMAC, Prince Foundation has played a key role in advancing mine action efforts by delivering effective communications support and promoting collaboration among key stakeholders. By amplifying ARMAC’s initiatives and raising awareness of critical programs, the Foundation is contributing to tangible progress toward the shared goal of a mine-free world. This collaboration reflects Prince Foundation’s ongoing commitment to building safer communities and driving meaningful change in Cambodia and across the ASEAN region.Hashtag: #PrinceFoundation #ARMAC #PrinceHoldingGroup

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About Prince Foundation

Prince Foundation, founded in 2015, is one of Cambodia’s leading philanthropic foundations. A member of Prince Holding Group, which is one of the largest business groups in Cambodia, the Foundation aims to work with local communities to build thriving living and working environments that elevate people’s well-being and livelihoods, following the vision: “Together, Building a Better Future for Cambodia.”

Focusing on education and youth development, healthcare, and community engagement and sports, and healthcare initiatives, Prince Foundation works with partners to deliver sustainable programs that enhance opportunities for Cambodia’s youths, build resilience in communities, and contribute to sustainable infrastructure.

The Foundation’s flagship projects are the Chen Zhi Scholarship, offering full scholarships, stipends, internships, and work opportunities to 400 Cambodian university students over a period of seven years, and Prince Horology, where aspiring Cambodian watchmakers learn the art of Swiss-style watchmaking in a state-of-the-art facility. Prince Foundation has launched more than 250 philanthropic initiatives, benefiting over 1.3 million people, with donations exceeding US$16 million

The Future of Casting Is Now: IAmCasting Debuts 2.0 Enhanced Features at Singapore Media Festival 2024


SINGAPORE – Media OutReach Newswire – 4 December 2024 – IAmCasting, Singapore’s leading casting platform, continues to revolutionise the media and entertainment landscape with the launch of a series of powerful new features at the Singapore Media Festival. Designed to reshape how talents and industry professionals connect, collaborate, and create, these updates mark a bold step forward in redefining and empowering the creative community like never before.

“Casting isn’t just about finding the right people – it’s about streamlining opportunities for creativity to thrive. With these new features, we’re enabling seamless collaboration and fostering stronger connections within the media and entertainment ecosystem,” said Irene Ang, Founder of IAmCasting.

“These features reflect our commitment to being more than just a casting platform – we are a strategic partner to the industry. By incorporating user feedback and leveraging technology, we’re making casting simpler, faster, and more inclusive,” said Jack Lim, CEO of IAmCasting.

Introducing Game-Changing Enhancements:

1. Streamlined Job Posting

  • Customizable Templates: Simplify your casting calls with ready-to-use templates tailored to specific roles.
  • Precise Job Segmentation: Effectively categorize roles to reach the perfect talent faster.

2. Seamlessly Simplified UX

  • Guided Onboarding: A step-by-step process designed for ease, ensuring a smooth experience for talents and agencies alike.
  • Quick Apply for Talents: Submit applications with just a few clicks for faster and more intuitive casting.

3. Empowering Teams with Multi-Level Account Access

  • Sub-Account Management: Add team members with customized permissions for secure and efficient collaboration.
  • Role-Based Access: Flexible controls ensure every user has the right tools for their role.

4. Game-Changing In-App Video Submissions

  • All-in-One Review Hub: Manage all submissions in one centralized platform, boosting efficiency.
  • Direct Audition Uploads: Simplify the audition process with seamless self-tape submissions.

5. Enhanced Casting Database Connectivity

  • Integrated Talent Database: A connected and searchable pool of talent at your fingertips.

A Platform for Boundless Collaboration with Equal Opportunities for All

These upgrades take IAmCasting to the next level, making it easier than ever to connect talents with productions across Singapore and beyond. Users love how it breaks down geographical barriers while offering unmatched convenience and efficiency.

Since its launch last December, IAmCasting has welcomed close to 3,000 talents from Singapore, Malaysia, Indonesia, The Philippines, Thailand, and the U.S. to its platform. With over 40 talent agencies and production companies on board and joining, the community continues to grow, with even more partners expected to come onboard.

IAmCasting isn’t just about linking talents to jobs – it’s about building a vibrant community where ideas come to life, experiences are exchanged, and mentorship brings people together. It’s a space where every creative talent has the chance to shine and succeed.

“Our mission at IAmCasting has always been to empower talents and industry professionals by fostering seamless connections and meaningful opportunities. With the launch of our new 2.0 features, we’re enriching collaboration, igniting creativity, and creating a casting experience that enables everyone in the creative community to flourish and thrive,” said Jack Lim, CEO of IAmCasting.

Transforming the Industry with IAmCasting

IAmCasting is revolutionizing talent discovery by eliminating geographical and time barriers, enabling seamless searches anytime, anywhere.

The platform bridges industry professionals – media owners, production houses, casting agencies, event organizers, and brand owners – with a diverse array of creative talents, including actors, models, hosts, content creators, singers, and athletes. With its unique and enhanced features, IAmCasting further streamlines the casting process, offering access to a broader talent pool and more job opportunities. This innovation reduces casting timelines from months to days, driving efficiency and opening new horizons for the media and entertainment industry.
Hashtag: #IAmCasting #Casting #Media&Entertainment #AsianTalents #IAmCastingRU #CastingReimagined #CastingCalls





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About IAmCasting

IAmCasting (formerly known as TADAA! Casting) is an online platform that connects industry talents such as models, actors, celebrities, singers, content creators, sports stars and performers with clients and opportunities across the globe without being limited by physical, geographical and time restrictions. IAmCasting aims to create a vibrant community where talents can grow and thrive through the exchange of experiences on an international stage.

Thailand’s Tom Yum Kung Added to UNESCO’s Intangible Cultural Heritage List

Thailand’s Tom Yum Kung Added to UNESCO’s Intangible Cultural Heritage List
Tom Yum Kung (Photo credit: Thailand Blog)

UNESCO has officially added Thailand’s famous prawn soup, Tom Yum Kung, to its Representative List of the Intangible Cultural Heritage of Humanity.

Pudong Shipping Week 2024 Held in Shanghai

SHANGHAI, CHINA – Media OutReach Newswire – 4 December 2024 – On December 3, 2024, the opening ceremony of the Pudong Shipping Week 2024(PDSW) was held in Shanghai.

Pudong New Area will promote the development of high-end shipping services to create a dynamic shipping industry ecosystem in Shanghai’s free trade zone.

The six-day PDSW has arranged several industry exchange events, including a conference hosted by the Shanghai government and 56 activities planned by global organizations, companies, industry associations, and scientific research bodies.

Brand activities, including shipping week and maritime exhibitions, have become key platforms for leading development and empowering industries in major international shipping hub cities. PDSW will work with the partners of both domestic and international shipping brands to set up a cooperative system and form an ecosystem and social circle for Chinese and foreign brand activities.

The partners include China Maritime, Greece Posidonia, Nor-Shipping, London International Shipping Week, and Hong Kong Maritime Week.

In addition to the high-end shipping services and green smart shipping activities that were held during the first PDSW, this year’s event also added new themes such as Greek National Day, Zhoushan Port Day, Eastern Hub, low-altitude economy, logistics supply chain, blockchain application, shipping model, logistics robots, and others.

Experts in shipping, logistics, and shipbuilding, along with industry leaders and representatives from domestic and foreign ports and professional organizations, will present the latest insights and trends to participants during these themed activities.
Hashtag: #PudongShippingWeek2024

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