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Alibaba Cloud Strengthens AI Capabilities with Innovations for International Customers

Advanced AI models, tools and infrastructure updates now available to international customers


HANGZHOU, CHINA – Media OutReach Newswire – 8 April 2025 – Alibaba Cloud, the digital technology and intelligence backbone of Alibaba Group, today at its Spring Launch 2025 online event unveiled new AI models, tools and infrastructure upgrades for its international customers, underscoring its ongoing commitment to driving AI innovation worldwide.

“We are launching a series of Platform-as-a-Service (PaaS) and AI capability updates to meet the growing demand for digital transformation from across the globe. These upgrades allow us to deliver even more secure and high-performance services that empower businesses to scale and innovate in an AI-driven world,” said Selina Yuan, President of International Business, Alibaba Cloud Intelligence. “As cloud and AI become essential for global growth, we are committed to enhancing our core product offerings to address our customers’ evolving needs.”

Alibaba Cloud announced new offerings to international customers by expanding access to its foundational models and upgrading infrastructure products. Available through the company’s availability zones in Singapore, these models include the latest from its proprietary large language model (LLM) series, Qwen, such as the large-scale Mixture of Experts (MoE) model Qwen-Max, the reasoning model QwQ-Plus, the visual reasoning model QVQ-Max and the end-to-end multimodal model Qwen2.5-Omni-7b.

QwQ-Plus is an advanced reasoning model specializing in deep analytical thinking, tackling complex challenges like sophisticated QA tasks and expert-level math problems with precise, algorithm-driven solutions. Meanwhile, QVQ-Max is a visual reasoning model that effectively addresses complex multimodal problems with high accuracy and extended reasoning capabilities, supporting visual input and chain-of-thought output.

To further support the AI models on the PaaS front, Alibaba Cloud’s Platform for AI (PAI) has rolled out major enhancements to support scalable, cost-effective, and user-friendly solutions for generative AI and LLMs. PAI-Elastic Algorithm Service (EAS) debuts distributed inference capabilities with a multi-node architecture to satisfy the growing demands of super-large models fueled by the rise of MoE structure and ultra-long-text processing, addressing the limitations of traditional single-node architecture. To further boost performance and reduce costs, PAI-EAS introduces the prefill-decode disaggregation function which has led to a 92% increase in concurrency and a 91% boost in tokens per second (TPS) when deployed with the Qwen2.5-72B model, greatly improving scalability and efficiency.

PAI-Model Gallery has been upgraded to provide a comprehensive selection of nearly 300 cutting-edge open-source models, including the full range of Alibaba Cloud’s proprietary open-source models Qwen and Wan series, all accessible through a seamless, no-code deployment and management experience. It offers diverse deployment methods with underlying computing resources, along with new features like model evaluation for performance insights and model distillation, which reduces deployment costs by transferring knowledge from large to small models.

To enhance data management efficiency in the AI era, Alibaba Cloud has integrated its native AI inference capabilities – powered by Qwen – into its flagship cloud-native relational database PolarDB. With in-database machine learning capabilities, it eliminates data shifting typically required for inference workflow, significantly reducing processing latency while boosting efficiency and data security. Engineered for text-centric workloads, the new feature is ideal for scenarios including conversational RAG (Retrieval-Augmented Generation) agent development, text embedding generation, and semantic similarity search.

It also integrates its data warehouse AnalyticDB into Model Studio, Alibaba Cloud’s generative AI model and application development platform, as the recommended vector database for RAG solutions. This enhancement connects organizations’ proprietary knowledge bases directly to AI models and tools available on Model Studio, streamlining development of context-aware applications.

New SaaS AI Tools to Accelerate Industry Transformation

Alongside its AI models, infrastructure and platform upgrades, Alibaba Cloud unveiled a new suite of Software-as-a-Service (SaaS) AI products aimed at accelerating digital transformation across industries. Powered by AI, these tools will enable international customers to expand their capabilities in data analytics, automation and content creation.

  • AI Doc: An intelligent document processing tool that leverages LLMs to efficiently parse various types of documents, including business reports, forms, product manuals and purchase documents, accurately extract information based on business requirements, and swiftly generate tailored reports. For example, when deployed within Alibaba Cloud’s AI-driven sustainability solution, Energy Expert, businesses can process documents quickly, and generate the reports that follow environmental, social, and governance (ESG) reporting frameworks, guidelines, and standards.
  • Smart Studio: An AI-powered content creation platform enabling seamless text-to-image, image-to-image and text-to-video applications to enhance marketing and creative outputs across various industries, such as e-commerce, gaming, education, and entertainment. For instance, it can harness the power of AI create personalized online shopping experiences for customers, allowing users to effortlessly change outfits, customize virtual hairstyles, makeup, and accessories, and generate images from natural-language descriptions or product designs in a single click.

At the event, Alibaba Cloud also launched a new AI search function on its official website. Powered by Qwen, this AI assistant is designed to help potential enterprise clients, especially SMEs, speed up their solution discovery and gain key insights to facilitate strategic decision-making. It also offers access to cost-effective and scalable cloud solutions, along with free AI and cloud computing training resources.

Upgraded partner incentive policies were also introduced to better support resellers and distributors by providing increased flexibility, higher commission rates, and more rewarding opportunities for mutual growth. This commitment to empowering partners is further reinforced by enhanced training and support resources, designed to strengthen their capabilities and drive success within evolving ecosystem.

In February 2025, Alibaba Group announced an investment of US $53 billion (RMB 380 billion) over the next three years to advance its cloud computing and AI infrastructure, reinforcing its commitment to long-term technological innovation. This historic investment, which exceeds Alibaba’s total AI and cloud spending over the past decade, underscores the company’s ongoing dedication to AI-driven growth and its role as a leading global cloud provider. Alibaba Cloud now operates a global infrastructure network with 87 availability zones across 29 regions.
Hashtag: #AlibabaCloud

The issuer is solely responsible for the content of this announcement.

About Alibaba Cloud

Established in 2009, Alibaba Cloud (www.alibabacloud.com) is the digital technology and intelligence backbone of Alibaba Group. It offers a complete suite of cloud services to customers worldwide, including elastic computing, database, storage, network virtualization services, large-scale computing, security, big data analytics, machine learning and artificial intelligence (AI) services. Alibaba has been named the leading IaaS provider in Asia Pacific by revenue in U.S. dollars since 2018, according to Gartner. It has also maintained its position as one of the world’s leading public cloud IaaS service providers since 2018, according to IDC.

Vientiane Province Welcomes Over 900,000 Tourists in First Quarter of 2025

Vang Vieng Province (Photo: Trip.com)

In the first quarter of 2025, Vientiane Province attracted a total of 902,057 visitors, including 416,232 domestic tourists and 485,825 international arrivals, said Sengkeo Sounthavongsa, The Deputy Director of the Department of Information, Culture and Tourism of Vientiane Province on 4 April.

First Lao-Thai Friendship Bridge Marks 31st Anniversary

The first Lao-Thai Bridge
The first Lao-Thai Bridge

The First Lao-Thai Friendship Bridge marks its 31st anniversary on 8 April. 

Phu Quoc prepares for APEC 2027

Phu Quoc Island has captured global attention as the chosen venue for the 2027 Asia-Pacific Economic Cooperation (APEC) Economic Leaders’ Week.


PHU QUOC, VIETNAM – Media OutReach Newswire – 8 April 2025 – 2027 will be the third time Viet Nam has hosted APEC, following the events in Hà Nội in 2006 and Đà Nẵng in 2017. The Vietnamese government has selected the island city of Phu Quoc to host APEC 2027.

A perspective view of APEC Multifunctional Complex in Phu Quoc.
A perspective view of APEC Multifunctional Complex in Phu Quoc.

Kien Giang Province has launched and expedited investments in transportation infrastructure, including Phu Quoc Airport, An Thoi International Port and the APEC Multifunctional Complex, to welcome this hugely significant occasion. The hosting venue will accommodate high-level leaders from 21 member economies, along with thousands of delegates, international journalists and top global business executives.

Upgrading transportation infrastructure

The city will construct a 4E-class airport, including extensive upgrades to passenger and cargo terminals, VIP lounges, aircraft parking areas and runway enhancements.

Phu Quoc International Airport will expand to 1,073 hectares, extending the existing runway to 3.5km, constructing a second 3.3km-long runway and developing a new T2 international terminal, with a capacity of up to 20 million passengers, along with a VIP terminal, an apron for up to 70 positions, hangars and cargo warehouses.

Beyond air travel, upgrades will also be made to the An Thoi International Port which will be expanded to a 100-hectare scale, capable of accommodating the world’s largest cruise ships, such as the Icon of the Seas, which carries between 7,000 and 10,000 passengers.

For road transportation between Phu Quoc International Airport and the APEC Summit Convention Centre, the city will expand Provincial Road 975 and develop a new urban rail line. The APEC Avenue project will serve as a key horizontal axis connecting provincial highways (existing boulevards) to the APEC Multifunctional Complex, with a road width of 68m and a length of about 3km.

To support the city’s overall development, additional infrastructure projects will include investments in reservoirs, water treatment plants, the renovation of Duong Dong River and the construction of wastewater treatment and waste management facilities.

Fireworks light up Sunset Town in South Phu Quoc Island 365 days a year.
Fireworks light up Sunset Town in South Phu Quoc Island 365 days a year.

Investment in the APEC Multifunctional Complex

The APEC multifunctional complex will accommodate nearly 15,000 people, including a 10,000 square metre conference and exhibition centre, with a seating capacity of 3,000 to 3,500, a multifunctional auditorium, APEC Square and an international press centre capable of accommodating 3,000 to 4,000 journalists.

A high-rise mixed-use area will feature hotels, a duty-free shopping centre, and a multifunctional cultural and arts hub, with 3,000 to 3,500 seats, equipped with state-of-the-art facilities for hosting performances and shows produced by leading global entertainment companies. Within the centre, there will also be a dining area capable of serving 3,000 to 4,000 guests.

With existing landmarks including the Kiss Bridge, the longest non-stop three-rope Hon Thom cable car, and the nightly Kiss of the Sea multimedia show with fireworks displays, the APEC Multifunctional Complex will become a new beacon for visitors and create long-term value for the local tourism industry.

Phu Quoc has been consistently ranked among the best beach destinations in Asia, and the world, by globally renowned media outlets and organisations.

Hashtag: #TDC

The issuer is solely responsible for the content of this announcement.

Hohem Present Game-Changing AI-Powered Creator Tools at NAB 2025

LOS ANGELES, April 8, 2025 /PRNewswire/ — Hohem, a leading global innovator in smartphone and camera gimbals, is delighted to announce its participation in the NAB Show 2025, taking place in Las Vegas from April 6th to 9th, 2025. Hohem makes several groundbreaking product lineups designed to elevate the filmmaking and content creation experience.

Hohem Present Game-Changing AI-Powered Creator Tools at NAB 2025
Hohem Present Game-Changing AI-Powered Creator Tools at NAB 2025

Visitors are invited to visit Hohem at Booth Number SL12516 at South Hall Lower to experience live demonstrations, and interactive workshops with professional photography content creators, and participate in Hohem-exclusive activities for a chance to win unique gifts and a first look at the latest releases. The Hohem team will be on hand to demonstrate how AI-powered gimbals can enhance your filmmaking workflow, providing more excellent stability, creativity, and efficiency.

Elevate Creativity with AI-Powered Hohem Gimbals

With features tailored to meet the evolving needs of filmmakers and content creators, Hohem’s innovative tools empower creators to unleash their creativity like never before.

With Hohem’s advanced AI Technology, filmmakers and content creators can now unlock a whole new realm of creative possibilities.

Key Product Featured at the Hohem Booth:

  • Hohem iSteady M7 Smartphone Gimbal: Flagship smartphone gimbal with subject tracking and a 1.4-inch full-color screen controller that elevates smartphone photography.
  • Hohem iSteady MT2 Camera Gimbal: Harnessing AI technology for ultra-smooth stabilization and intelligent shooting modes.
  • Compact and Portable Gimbals: Explore Hohem’s range of lightweight gimbals suitable for smartphones, action cameras, and tablets.

Learn, Create, and Share

To foster creativity, Hohem will host an exclusive series of workshops at NAB 2025, featuring renowned filmmaking experts and content creators. Industry voices like @emtfilms @its.gundars.magone @annieglaudane & @ottojulian_  will share their insights on how Hohem’s cutting-edge tools enhance visual storytelling. From hands-on demos to pro tips on cinematic techniques, these sessions are designed to inspire and empower creators at every level. Open to all NAB visitors, the workshops offer a unique opportunity to learn from the best and elevate your creative journey.

About Hohem:

Hohem is a leading innovator in gimbal technology, specializing in cameras and smartphones, designed to enhance the filmmaking and content creation experience. With a commitment to quality, innovation, and customer satisfaction, Hohem continues to redefine industry standards and inspire creativity worldwide. Its innovation Gimbals has been chosen by customers in over 50 countries.

For more information, visit our:
Website: https://www.hohem.com
Hohem Store: https://store.hohem.com
YouTube: https://www.youtube.com/@hohemglobal
Instagram: https://www.instagram.com/hohem_global
TikTok : https://www.tiktok.com/@hohem_global

 

Three in Four Southeast Asian ECommerce Sellers Require Additional Support in Their AI Adoption, Lazada Report Reveals

  • On average, online sellers have adopted AI in only 37% of their business operations.
  • Indonesia and Vietnam lead average AI adoption in eCommerce in Southeast Asia, followed by Singapore and Thailand.
  • Lazada’s new playbook provides sellers with best practices, actionable insights and resources to help integrate AI into their operations.

SINGAPORE, April 8, 2025 /PRNewswire/ — Lazada, a leading eCommerce platform in Southeast Asia, today published its research report on online sellers, Bridging the AI Gap: Online Seller Perceptions and Adoption Trends in Southeast Asia. Developed in collaboration with Kantar, the report surveyed 1,214 eCommerce sellers across Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam to examine AI adoption trends, challenges, and opportunities—shedding light on sellers’ readiness to integrate AI into their operations.

Knowledge, perception and implementation gap evident among online sellers

The research reveals that online sellers in Southeast Asia show strong familiarity of AI, with nearly seven in 10 sellers (68%) indicating that they are aware of AI. Sellers believe they have integrated AI into 47% of their business operations, even though actual adoption stands only at 37%, highlighting a clear gap between perceived and actual AI adoption.

Online sellers face a dilemma in terms of assessing AI efficacy and its cost implications. While 89% acknowledge AI’s role in boosting productivity, almost two-third (61%) remain sceptical about its overall usefulness. Furthermore, although nearly all sellers (93%) agree that AI can drive long-term cost savings, 64% cite costliness and time-consuming implementation as barriers to adoption.

The research also suggests an implementation gap, where sellers understand the importance of AI but struggle with effective deployment. Highlighting the challenge of transitioning from familiar, manual processes to AI-driven solutions, nearly all sellers (93%) agree that it is important to upskill the workforce to use AI so that they can be more productive, yet 3 out of 4 sellers (75%) also concede that their employees still prefer to use tools they are familiar with, rather than new AI solutions.

AI-readiness level varies across markets

Across the region, Indonesia and Vietnam lead with 42% AI adoption across business functions, while Singapore and Thailand follow closely at 39%. Based on the level of AI adoption across five core aspects of operations of a seller’s business, namely operations and logistics, product management, marketing and advertising, customer service, and workforce management, the report identifies three distinct seller archetypes – AI Adepts, AI Aspirants, and AI Agnostics[1], based on the average score they attained in each aspect of operations to represent their readiness level to embrace AI:

  • AI Adepts: Sellers who have integrated AI across at least 80% of their operations, placing them at the forefront of adoption. In Southeast Asia, only 1 in 4 (24%) sellers belong to this category.
  • AI Aspirants: Sellers who have partially integrated AI into their operations, but still face adoption gaps across key functions. 50% of sellers in Southeast Asia belong to this category.
  • AI Agnostics: Comprising the remaining 26% of surveyed sellers in Southeast Asia, this group lags in AI adoption, with most business functions still handled manually.

Findings indicate that Thailand has the highest share of AI Adepts, with 30% of sellers in this category. Singapore (29%), Indonesia (29%), and Vietnam (22%) also demonstrate strong AI implementation despite knowledge gaps, while Malaysia (15%) and the Philippines (19%) face challenges related to internal buy-in and infrastructure limitations. With the majority of Southeast Asian sellers (76%) falling within the AI Aspirants and AI Agnostics categories, they are actively seeking more effective AI-powered solutions, with high demand for AI-powered tools (42%) and enhanced seller support (41%).

“The findings from our research reveal a fascinating gap in Southeast Asia’s eCommerce ecosystem. While most sellers understand AI’s transformative potential, many are still navigating the path from recognition to implementation,” said James Dong, Chief Executive Officer, Lazada Group. “As a leading eCommerce platform in Southeast Asia, we aim to bridge the knowledge and adoption gap by developing accessible AI solutions that address the unique challenges faced by sellers across different markets, ultimately making technology more accessible and driving sustainable business growth regardless of a seller’s size or technical expertise.”

Leveraging Lazada’s AI-driven solutions to transform business operations

To support sellers in their AI adoption journey, Lazada is launching the Online Sellers Artificial Intelligence Readiness Playbook, designed to provide strategic guidance based on sellers’ AI maturity levels. The research reveals that sellers are already leveraging key AI-driven solutions on Lazada’s platform to enhance their efficiency, validating Lazada’s continuous investments into cutting-edge AI innovations and advanced tools that streamline eCommerce operations and drive competitiveness.

With 67% of sellers expressing strong satisfaction in existing Lazada AI features[2], Lazada is also releasing new Generative AI (GenAI) features that are designed to empower sellers and enhance their product listings, streamline operations, and boost customer conversions such as:

  1. AI Smart Product Optimisation: Powered by GenAI, this tool helps sellers identify improvements they can make to their product titles, descriptions, or even photos. It enables automated virtual try-ons, background modifications, and model adjustments, allowing sellers to produce professional product imagery quickly within minutes.
  2. AI-Powered Translations: This feature automatically translates product content into multiple local languages, enabling sellers to expand their reach across diverse markets efficiently and accurately.
  3. Lazzie Seller: A dedicated AI assistant within the Alibaba Seller Centre (ASC), providing instant responses to frequently asked questions, quick navigation to key features, store risk assessments, and business advice to boost seller efficiency and growth.

To find out more, download the Online Sellers Artificial Intelligence Readiness Playbook to understand how these solutions can offer a structured framework for sellers to integrate AI into their workflows to drive growth, efficiency, and innovation in an ever-evolving eCommerce landscape.

[1] AI Adepts are sellers in the top 25th percentile for AI adoption in terms of their scores, AI Aspirants fall within the middle 25th and 75th percentile, and AI Agnostics are in the bottom 25th percentile.

[2] Refer to Annex for more details

About the Research

Developed in partnership with Kantar, Bridging the AI Gap: Online Seller Perceptions and Adoption Trends in SEA provides a comprehensive analysis of AI adoption trends, challenges, and opportunities, offering insights into how sellers can leverage AI to drive growth and efficiency in Southeast Asia’s evolving eCommerce landscape. The report surveyed 1,214 eCommerce sellers across Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam in February 2025.

This follows the Artificial Intelligence Adoption in eCommerce in Southeast Asia Whitepaper, another research conducted in partnership with Kantar, which surveyed more than 6,000 eCommerce users in the region in September 2024 to better understand AI awareness, trust and preferences, shopping behaviour, and consumer pain points in the region.

About Lazada Group

Lazada Group is Southeast Asia’s pioneer eCommerce platform. For the last 13 years, Lazada has been accelerating progress in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam through commerce and technology. Today, a thriving local ecosystem links about 160 million active users to more than one million actively-selling sellers every month, who are transacting safely and securely via trusted payment channels and Lazada Wallet, receiving parcels through a homegrown logistics network that has become the largest in the region.

Annex

Lazada’s AI features for sellers:

  1. Lazada Business Advisor: AI-powered analytics tool that provides real-time insights to optimise sales and business performance. Almost seven in 10 Lazada sellers report strong satisfaction and almost half (48%) actively use this tool to track trends and make data-driven decisions
  2. Lazada Sponsored Solutions: A targeted advertising platform that boosts product visibility and maximises sales through AI-driven recommendations. Two in three (67%) sellers report strong satisfaction, and 46% actively use this tool, citing its positive impact on sales growth.
  3. AI Smart Listing: Generative AI tool that automates product listing by generating and pre-filling compelling attributes based on images or keywords. 64% of sellers report strong satisfaction in leveraging this feature to reduce listing time and improve content quality.
  4. Virtual Try-Ons: An AI-powered AR feature that allows shoppers to visualise products in real time, increasing purchase confidence and reducing returns. 62% of sellers express strong satisfaction with its effectiveness, with 42% of sellers using it actively.
  5. AI Selling Points: A tool that analyses product data and customer behaviour to automatically highlight key product features to drive conversions. 68% of sellers express strong satisfaction with this feature and 42% actively use it to attract more customers to their storefront online.
  6. Lazada IM Shop Assistant (LISA): An AI-powered tool that helps sellers enhance customer engagement by providing automated, AI-driven responses to inquiries, improving service efficiency and conversion rates. 65% of sellers express strong satisfaction with this feature and 38% actively use it.

Hocho-Knife.com: Online Store for Authentic Japanese Knives with Over 12 Years of Experience to Launch Special Campaign Celebrating 200,000 Knives Sold

KOBE, Japan, April 8, 2025 /PRNewswire/ — IMPORT JAPAN.COM, INC., headquartered in Kobe city, Hyogo Prefecture, will launch a limited-time campaign offering a special coupon from April 10, 2025, on its “Hocho-Knife.com,” a special EC platform selling Japanese-made knives.

Image:
https://cdn.kyodonewsprwire.jp/prwfile/release/M108638/202504016693/_prw_PI1fl_8pHGO7Lm.jpg 

For details of the special campaign, please visit: https://www.hocho-knife.com/promotion-pr/ 

Hocho-Knife.com is a Japan-based specialized e-commerce platform dedicated to delivering authentic Japanese knives worldwide. It has proudly served chefs and households for over 12 years. With more than 200,000 knives sold globally, the platform provides only carefully selected, high-quality made-in-Japan knives, shipped directly from Japan to ensure authenticity and reliability.

Bringing the Excellence of Japanese Kitchen Knives to the World

Japanese kitchen knives, renowned for their razor-sharp precision, durability and the craftsmanship of skilled artisans, have earned a global reputation among professional chefs. Hocho-Knife is proud to showcase and deliver these exceptional tools by carefully selecting knives that carry on Japan’s rich tradition of blade-making and sourcing, shipping them directly from Japan.

Highlights of Hocho-Knife

1. Authentic and unparalleled made-in-Japan knives

All knives featured on Hocho-Knife.com are 100% manufactured in Japan. Sourced directly from trusted blacksmiths and manufacturers in Japan’s most respected blade-producing regions — Sakai, Takefu and Seki, the selection ensures authentic craftsmanship and superior quality. Notable brands include:

Sakai Takayuki

Yu Kurosaki

– Kanetsune Seki

2. Extensive Selection of Over 5,000 Products

From “gyuto” and “santoku” knives to “deba” and “yanagiba” knives, Hocho-Knife offers a comprehensive range to meet the needs of everyone from home cooks to professional chefs.

3. Proven Track Record: Over a Decade of Trust

Since launching in 2012, Hocho-Knife.com has sold over 200,000 knives worldwide and gained more than 260,000 followers on Instagram. The platform continues to focus on traditional Japanese craftsmanship, delivering quality and tradition to customers around the world.

More Than Just an E-Commerce Platform

Hocho-Knife goes beyond selling knives — to share and promote Japan’s rich knife-making heritage. Its website offers valuable content, including guides on choosing the right knife, insights into craftsmanship, and detailed product information to share knowledge with and inspire customers.

Website: https://www.hocho-knife.com 

Fabrique Unveils First Bag Collection “Beach to City” with Designer Valeria Massai

NEW YORK, April 8, 2025 /PRNewswire/ — As part of its Spring/Summer debut, Fabrique launches its first-ever bag collection, “Beach to City,” in collaboration with internationally renowned designer Valeria Massai. Fabrique collaborates with internationally renowned bag designer Valeria Massai to launch Fabrique‘s first bag collection, “Beach to City.” Centered around the fluid lifestyle of contemporary women, the collection breaks boundaries between different settings and seamlessly transitions between urban commuting, holiday roaming, and leisurely living. Valeria Massai, known for her innovative work at Prada and contributions to Bottega Veneta, brings her unique vision to this collaboration, expanding it as a fresh expression of her personal will, in partnership with Fabrique’s bag series.

Founded by two women from the film and media industry, Fabrique is a collective designer brand that works with over 300 exceptional designers from around the world to create exclusive pieces that are diverse in style. Shaping a distinct wardrobe for tastemakers


Philosophy of Life: Empowering Self-Expression and Embracing Boundaries

The inspiration behind the collaboration between Valeria Massai and Fabrique, “Beach to City”, embodies the seamless transition between the freedom and comfort of beach life and the sophistication and practicality of the city, serving as the core inspiration for this season’s Spring/Summer collection. This collection aims to combine the carefree essence of beach living with the elegant practicality of urban style, resulting in bags that cater to the needs of the modern woman: versatile, fashionable yet comfortable, and always elegant, regardless of the time of day.

Valeria Massai traces her roots back to her homeland – Italy. Infusing her designs with the essence of Italy’s beaches, churches, and art districts, incorporating colors and structures into her creations. Drawing inspiration from her hometown, including areas like Brera, Isola, and Duomo, she names each bag after these places.

In the design world, simple threads that connect beautiful ideas across the globe are crafted, showcasing a thoughtful approach evident in everything created—from the clothes designed to the bags made.

The inspiration for the ‘golden bean’ stud detail on the bags derives from the same hand-stitching mark found on all the clothes, serving as a distinctive signature that reflects the brand’s roots and commitment to innovation.

Everyday Chic: Meeting the Contemporary Woman’s Demands

This collection features a total of 3 bags, “Brera,” “Duomo,” and “Isola”. The series of bags adopts a lightweight structure for a sense of freedom and uses luxurious leather to convey a sense of long-lasting quality, allowing every modern woman to embrace her multifaceted self through these bags.

  • Brera” features a convertible design inspired by the day and night rhythms of the artistic Brera district in Milan. With one bag, fashionable individuals can explore three unique ways to carry it. Embrace a classy look suitable for workday chic, or reverse the bag inside out for a weekend getaway, revealing two distinct designs on each side. This bag embodies one design with two silhouettes, allowing for the expansion of the sides to achieve a spacious bucket look or gathering them for a compact, chic charm. Crafted from soft, reversible leather, “Brera” features a reversible design that reflects the fun and interesting Italian lifestyle. While one side exudes a formal elegance, the other side showcases a casual suede finish.
  • “Duomo” is named after a Gothic cathedral located in the heart of Milan, Italy. The bag’s structure draws inspiration from the skeleton of the Milan Cathedral, with vertical lines enhancing the silhouette, creating a visually appealing trapezoidal shape under a relaxed form. It is suitable for carrying documents, ultra-thin laptops, and other work items, making it perfect for those seeking an elegant and relaxed bag suitable for both work and leisure.

Fabrique and Valeria Massai collaborated to empower women to embrace their unique casual chic aesthetics while navigating the world with freedom and independence. These stylish bags serve as more than just accessories, embodying a contemporary lifestyle.

Fabrique’s innovative pricing strategy successfully bridges the gap between luxury brands and fast fashion, making the “Beach to City” bag collection accessible to all. Priced between $458 and $658, these versatile bags are available for purchase online, in stores, and through partner retailers worldwide.

For further information, please visit www.fbrq.com.
Fabrique Instagram: fabrique.official
Fabrique Pinterest: https://www.pinterest.com/FabriqueOfficial/
Fabrique Facebook: https://www.facebook.com/profile.php?id=61554340161235
Fabrique Youtube:https://www.youtube.com/@Fabrique.official 
Fabrique Tiktok:https://www.tiktok.com/@fabrique.official_